The Profitable Website: Digital Marketing Secrets For Small Business Success

Check out more questions I answered...

✅ Have you used Facebook Ads for nonprofits?

✅ Should I start a new channel or continue same channel for my YT? My channel is mainly in local language. Hindi in India and want to develop in English.

✅Should I put both on my site a pixel I set up as well as the Google tag that FB led me to set up too?

✅I always see FB ads about Linkedin marketing strategies for B2B marketing. I’d like to market trusted advisors, but very skeptical as I’ve never heard of anybody actually making $ on LinkedIn. Your thoughts?

✅I am not fond of being in front of the camera, and I do not have an audience, would you recommend starting with FB, YT or instagram?

Exciting news…

There’s a BRAND NEW Instagram feature that can help you repurpose what you’ve already posted so more people can see it.

(Yes! Bigger audience!)

AND it helps you organize your stuff in a way that can positively impact your reach as a business. 

(YES! Even BIGGER audience!)

I love this new feature, and I think you will too.

So I’m going to show you what it is, and why it’s likely to be the next big thing. I’ll also share some proven ideas to get you started, and teach you how to get going in just minutes.

And in case you’re rolling your eyes—

Come on skeptics, I can see you—

Let me remind you that Instagram loves to reward people who use their newer features by giving them greater visibility… And this one should be no exception. 

With what I’m going to teach you, you’ll give new followers a chance to see some of your older posts—

And put your business in front of new audiences right on Instagram with minimal effort. In other words, you won’t need to create anything new.

Can you tell I’m excited?

No lie—I am. Which is why I pulled out all the stops and made this new feature the subject of today’s episode….

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Check out more questions I answered...

✅ How costly are google search ads?

✅ What’s the best way to market our office as a whole even if though we have many divisions?

✅ Should we use ads to get people to our YouTube channel?

✅ What are your thoughts on being a generalist vs niche marketing? 

✅ What do you recommend doing if you’re getting great click through rates (and low cost per click) on social media ads but little to no conversions?

Listen, I don’t know if you’ve ever run Facebook ads—

But whether you HAVE… Or you’re ABOUT TO…

 You should know that the entire Facebook advertising world just got turned upside down.

Yes—I’m sorry to be the bearer of bad news, but things just got a LOT more complicated if you’re planning on running FB ads this year.

Here’s how everything shakes out.

Starting with the newest iPhone update, Apple now requires people to CHOOSE to be tracked by Facebook. If you don’t choose, FB can’t use your browsing data to decide which ads to show you.

Sounds great, right? After all, it’s a big win for privacy.

But trust me—it only sounds great until you decide you want to run some of those ads yourself.

Because, as my guest Matt Johnston explains on today’s podcast, this new update is really going to wreak havoc for small business owners.

You see, it’s that tracking code—the very same one that Apple is pushing back against—that helps an advertiser show ads to audiences that might have an interest in learning about their business.

It’s not all doom-and-gloom, however. Matt’s agency runs millions of dollars a year for clients with new, innovative products… So he’s got a lot on the line when it comes to his ads getting through.

And he has some great ideas about how to future-proof your own ads—

So that you can keep profitably growing your business no matter WHAT Apple or anybody else throws at you in the years to come.

Bottom line: before you put another dollar into FB ads, listen to today’s podcast.

Check out his websites ????https://www.guidesocialglobal.com

https://www.mattjohnstononline.com 

Subscribe to his YouTube Channel: Matt Johnston TV

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered...

✅ What are your thoughts on using your personal name for Youtube channel vs the company name?

✅ Are display ads good for lead generation?

✅ How do you get people to watch your Facebook or YouTube live if you don’t have an email list?

I don’t know what it was like when you were a kid, but when I was growing up, I’d usually get a bit of money for my birthday.

Now I’m not talking “crazy money” here—I mean the kind of “10 dollars taped into a card from Great-Aunt Edna” that you probably got too.

 For me, that was the best—both because it meant I had to be intentional about what I bought, but also because I knew I was going to buy SOMETHING…

Sure enough, that money always got spent on one awesome toy or another—and I rarely borrowed more than I had from my parents.

Why does all this matter?

Well, as today’s podcast guest would tell you, having a budget when it comes to your marketing can be just as liberating.

Rich Brooks has been the founder and president of Flight New Media, a digital agency in Portland, Maine, for nearly a quarter-century.

And as Rich explains, a marketing budget can be just as fun to spend as Edna’s ten-spot was back in the day.

First, because it directs your thinking toward results—and consequently helps you get them. If you only have so much to spend, you’re going to spend it wisely.

And second, knowing you have money to spend on marketing means that money is ABSOLUTELY getting spent on marketing…

Which is going to lead to the kind of business success you just don’t see without investing in growth.

I had a great time talking to Rich, and it turned out to be a really fascinating episode, and I think you’re really going to enjoy this one too.

You’ll never look at your marketing the same way again.

Check out his websites ????https://www.takeflyte.com

https://www.agentsofchange.com

Follow him on Instagram: @therichbrooks 

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out more questions I answered…

✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement?

✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids?

✅ Is having an FAQ section on the homepage is not good? What are your thoughts?

✅ Which software do you use for spin the wheel lead magnet?

✅ How would you generate leads for a re-upholstery shop targeting B2B?

You may or may not know a dirty little secret about local search Google…

It really, really likes showing people businesses that are close to them.

Doesn’t matter if you’re the king of the hill in your neighborhood—

Two towns over, there’s a good chance that when people search locally for what you do, they won’t see YOU.

Not exactly great news, but hey… Those are the breaks.

However, my guest on today’s podcast has dedicated his career to helping businesses like yours make the most of Google local search.

Darren Shaw really is “the man” when it comes to Google. He’s known all over the Web for the work he does, studying how websites rank and talking to thousands of business owners.

And on today’s podcast I’ve got him all to myself, so I can ask all the questions you need to know to win at the local search game.

Which is awesome, because Darren runs White Spark, the agency behind the Local Search Ranking Factors study that comes out every year.

I’ve talked about this ranking factors list a LOT in the past—and now I get to interview the expert himself.

In other words, if you have even a passing interest in local SEO…

You NEED to listen to today’s episode.

Check out his website  https://www.whitespark.ca

YouTube Channel: Whitespark

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Check out answer to these questions...

✅ What is the most economical and effective way of getting reviews from customers?

✅ How to run a facebook funnel using a video?

✅ What are the tips on getting readers to a self-improvement blog?

✅ What are the biggest ranking factors on SEO? Is it content or backlinks?

What would you say if I asked you for a dollar and promised I’d give you 42 dollars back? 

Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW?

Because the latest studies show that for every dollar you spend on email marketing…

You’re likely to get anywhere from $35-50 back!

That’s a HUGE return, and it’s why email marketing is still my absolute favorite way of building any small business in 2021. 

No doubt about it—email may not be as “hip” as Instagram or TikTok, but it’s still the #1 most profitable marketing channel around.

That’s why, in this episode, I want to teach you all of my best secrets, tips, and strategies.

You’ll learn how to get emails opened. How to get them read. AND how to turn email marketing into actual revenue.

As a result, you’ll be able to build a bigger, more engaged email list.

One that you’ll have a direct line to WHENEVER you need it, so you can send whatever message you choose to any or all of them.

Listen now to start upping your email marketing game today.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Does it affect my google ranking if I change my address?

✅ What colors should I use on my website to build trust?

✅ Which plugin can help monitor leads for a real estate website?

✅ Tips on revamping website?

As you might imagine, people ask me a lot of questions about how to build their business. 

And no matter where they are on their journey—

Just starting out or running things like a boss—

More and more I end up telling them the same thing.

Creating content really is where it’s at.

But when a former podcast guest of mine came back and asked for my advice on what he should be doing with his own content…

I decided I wouldn’t just TELL him.

I’d have him back on the podcast so you could hear me coach him, too!

On today’s episode I host Josh Hall, the owner of a training site for web designers. Now, Josh already creates a lot of free content that helps him sell his courses…

But as you’ll hear, it turns out he could have been getting so much more value out of what he was creating—without doing much extra work at all!

Listen in and you’ll hear for yourself: even if you don’t have a content-heavy business, just a few simple content strategies can bring you incredible rewards.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ What is your advice for the best homepage info hierarchy for best conversion?

✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them?

✅ What way will you recommend promoting photos in Ireland?

✅ What's a good Wordpress plugin to track which buttons of CTA are clicked on my site?

✅ Tips of Facebook Ads and Landing Pages, especially on Black Friday.

✅ When is the best time to start with Facebook Ads?

I don’t want to freak you out, but here’s an important statistic—

Visitors to your site spend about 50 milliseconds—that’s 0.05 seconds!—coming to a first impression of whether or not they like what they see.

But that’s so short that it’s just instinctive… 

After all, how much can you REALLY know in the blink of an eye?

The true “make or break” for your website is your homepage headline. 

Get it right, and people will decide to scroll down your page to see what your site is all about.

Get it WRONG, and they’ll be gone, gone, gone.

That’s why, in this episode, I break down seven common homepage headline mistakes that I see most businesses make.

And I share EXACTLY how to fix them, using three formulas I’ve developed over many years of creating websites for small businesses.

These are the same methods I use to routinely increase website conversion by 200, 300, and even 500 percent!

It’ll help you be persuasive in your headline… while STILL working in your SEO keywords without having to compromise too much. It’s one of my favorite little-known tactics, and I think you’re going to love it. 

Seriously, don’t sleep on this episode—because it has everything you need to get SUPER CLEAR on your value, pull people down your homepage, and can convert them into paying customers.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Any recommendations on how to select hashtags for a service company where the audience is wide?

✅ How to get google map on a public spot?

✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website?

✅ Do you have suggestions for a new youtube channel?

Well, we made it through a month of 2020… Which means all those “best books” and “worst COVID trends” lists are finally fading into the distance.

But there’s one type of trend I ALWAYS pay attention to—

What’s changing in the world of digital marketing?

And the answer—this year at least—is “A LOT.”

Because although things often shift in the digital marketing world, the changes we went through last year are MUCH more dramatic than I’ve ever seen.

It makes sense, right? 2020 threw us all a TON of curveballs, and the digital marketing world is no exception. 

So in this special episode, I’ll share all the newest digital marketing trends 2021 that have gained popularity this year—and pay special attention to what’s working particularly well in these strange times.

And when you listen, your choice—you’ll get a crystal-clear picture of the newest tactics and strategies you should be thinking about for the rest of 2021 and beyond.

Facebook, Instagram, TikTok, and Reels—it’s all here in this episode, including a couple of surprising tips that may not even be on your radar yet. 

Join me, and you’ll stay one step ahead of the digital marketing trends 2021—not to mention the competition.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Best software for email marketing and free for beginners?

✅ In 2020, is it worth it to create PBN (Private Blogger Network) links?

✅ Pricing for an online course?

✅ Any key tacktics for Facebook Ads?

I’ve often said that any time you wanted to run a Facebook video ad, you could also run a YouTube ad. (If, of course, you felt so inclined.)

But it wasn’t until today’s podcast that I learned there’s a big difference between the two—

One that you can leverage into a lot more success with your ads.

My guest on the podcast, YouTube ad expert Aleric Heck, explained it to me.

You see, on Facebook, people are scrolling.

So if you want to show them an ad, you’re basically interrupting them.

But on YouTube… 

They’re in a different frame of mind entirely.

And it’s that difference that can make your ads a lot more successful.

Now, I’m going to leave it up to Aleric to explain what that frame of mind is—

Because, yes, he does a lot better job than I could.

But that’s not the only reason I think you should listen to today’s episode.

Frankly, Aleric has given a YouTube ad masterclass here…

One that I think you owe it to yourself to check out.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Are there steps in Facebook Ads you can take to fine tune your account?

✅ Should post on Google be long post? Or short post be effective?

✅ Is having a Facebook Page helpful?

✅ What is the best bidding strategy for Facebook or Google Ads when you are just starting your ads?

✅ Facebook Page is getting likes but no phone calls?

Running Google Ads is about trying to achieve a tricky balance.

Yes, you want as many people to see your ads as possible.

But NO—you don’t want the WRONG people clicking.

That’s a waste of both your money AND your time.

So how do you make sure the RIGHT people are clicking on your ads and visiting your site?

That’s just ONE of the secrets I share on today’s podcast, a coaching call with a listener named Erin.

(Who also happens to be my cousin, if you can believe it!)

Erin was looking to run a Google Ad campaign for her Christmas light installation company—

And right away I helped her dodge what might have been an expensive mistake.

And things got even better from there. 

Listen in and I’ll give you the strategies you need to succeed with Google Ads campaigns.

In other words, if you’re considering running ads this year, you can’t afford to miss this episode.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Do you have any feedback on google my business posting?

✅ What is are some best ghost writer resources to write articles?

✅ Should we post on Linkedin?

✅ Should we be pushing to set an appointment or a more vibrant CTA such as a gated video?

✅ How do I start SEO on a fresh new site?

Used to be you could find a great product or service that everybody wanted, pick a popular spot with a lot of foot traffic, and hang out a sign that said “open for business.”

Well, to be honest, maybe it was never that easy…

But things sure feel a lot harder now, don’t they?

After all, it seems like more competition pops up every week.

And these days, fewer and fewer people are out walking around. That is, of course, if they’re even WILLING to shop local. The pandemic has driven lots of people online, which means your competitors now stretch across the internet.

In other words, it’s more important than ever to have an online strategy to get you more local customers.

So in this episode, I’ll discuss all the major strategies that are guaranteed to move the needle in your favor. 

And I’ll teach you not only how to get started, but what to do first.

In fact, here’s the keyword research tips I included in this episode ???? https://youtu.be/halo97DZenw 

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ Is there a best and quickest way to get ranked in google for a new page?

✅ Do you have any recommendations for drip emails? What is the right timing and do you prefer a copywriter?

Sometimes being in business can feel like you’re trapped in a monster movie.

Like the Godzilla movie —one of those Godzilla ones where the giant beast just stomps around, crushing everything in sight… 

And things can feel especially bleak when you’re up against a big competitor.

After all, they’ve got millions in their budget for advertising. If you’re “the little guy,” how on earth are you going to make a dent when you’re trying to compete against THAT?

Well if you’ve ever found yourself in that situation—or even if all you want to do is hold your own with the competitor across town—I’ve got great news. 

On today’s podcast, my guest is Andy Crestodina. 

His company, Orbit Media, has done web design for almost 20 years. 

But recently he’s become recognized as an expert in content marketing—the art and science of gaining attention for your business with interesting and engaging content.

He joined me for a half-an-hour, but I have to tell you…

With the amount of value he packed into just 30 minutes, you’d swear he was with me for five times that long. 

Andy goes deep on how you can find out what content your customers want to consume—and then rise to the top of the competitive heap by creating that content for them.

And here’s the best part. You don’t need a Godzilla-sized budget to get eyeballs on your content.

In fact, there’s no better way to take on industry giants than by simply being better than they are at content.

But I’m getting ahead of myself. To get the most of what Andy has to say, you really do have to listen.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here ???? https://wesmcdowell.com/training

Questions answered on this episode are as follows:

✅ When designing your websites, do you typically work with a mockup or wireframe first? I want to convince my boss that it's a good idea.

✅ Do you recommend hiring someone to generate content for you if you are too busy? And what is the most important type of content for lead generation?

✅ Can you use Instagram pictures as a Hero Page image?

​✅ Can you discuss the importance of LSI Keywords?

I’ve found a better way to rank your new website on Google faster…

Without blowing your budget or wasting hours.

And you can do it pretty much all of it on your own.

Interested?

In today’s podcast, I’ve put together a mini plan so you only need to apply 20% of all the necessary SEO stuff out there…

And still enjoy 80% of the benefits (like free traffic from Google).

It’s my simplest, most ‘to-the-point’ training on how to rank a new website quickly.

With a little bit of consistent effort each week, you can do it yourself for a fraction of the cost.

And hey, once you know the basics and you’re comfortable with SEO it makes wedding out the bad apples when you do decide to hire...WAY EASIER

Here’s a snippet of what you’ll discover today.

???? How to find less competitive niche keywords you can easily rank for in your small business. Competitive keywords take years to rank. I’ll show you a back door you can use to signal Google your website is legit so you get more organic visitors.

????️ The 2 posts every new website need to include. Normally it’s insanely difficult to rank content, but these two kinds of posts make it easy for beginners to see results quickly. 

???? My NEW favorite 1 minute SEO plug-in (no it’s not Yoast) to iron out the invisible SEO bugs that cripple your rankings. The best part is, this plugin is completely free and extremely tech friendly to use.

Just think, in a short afternoon you could be up and running with an SEO system most businesses pay thousands to outsource.

But I’ll show you all my secrets for free ????

Here are the tools mentioned in this episode. Checkout each one of them.

• Ubersuggest https://neilpatel.com/ubersuggest/
• RankMath https://rankmath.com
• Page load speed test https://developers.google.com/speed/pagespeed/insights/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

The other day I jumped off a web strategy coaching call with a student and I’ve started to notice a pattern.

Typically before hopping on the call these business owners have either:

✅ Done nothing and can’t make any progress because they say they’re not a designer.

OR

✅ Drop everything in their business to learn and implement web strategy/web design...without a clear plan.

Person 2 sounds like they’ll achieve success, but it’s unsustainable without a plan of action.

That’s why on today’s show I had Josh Hall (from Josh Hall Web Design Podcast) to give you a clear plan of action for a clean, conversion focused website... if you choose to do it yourself.

And the best part is, if you’d rather pay a designer to do it for you...This episode gives you the confidence to weed out the bad apples and only hire designers who know their stuff.

Meaning you won’t get burned and waste money.

Here’s what we talk about today on the podcast.

???? How to create the perfect funnel if you serve more than one customer type. Josh shares an easy solution that eliminates customer confusion and puts more qualified leads into your calendar.

???? The two step mini ‘yes’ technique that boosts opt in rates. This makes your prospects feel comfortable and at ease when it’s time for them to hand over their contact details.

 ???? The biggest sales stopper that causes major confusion on a website. It’s like a fancy Italian restaurant with confusing restroom names...But worse!

If you want to take your business to the next level in 2021 and want someone who’s got their finger on the ‘website conversion pulse’ 24/7…

Josh and I get into some high-level ‘more leads in your calendar’ stuff today.

Checkout more about Josh Hall at https://joshhall.co

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you’re a local business that’s doing well right now...but you wanna crank up your digital marketing & sales...without spending more on ads. 

Chances are you likely don’t need a whole new strategy..But you do need to hyper optimize what’s already working.

Put simply, you can squeeze more juice out of your marketing budget and see better results...without investing more cash.

So how do we do that?

Well the good news is today’s podcast is another coaching call.

So you’ll hear a real example of how a local chiropractor business optimized these changes.

Their ads were already converting, but we found a few hidden opportunities to crank up their conversions even higher. 

And don’t worry if you’re not a chiropractor business, this applies to ALL local businesses.

Here’s just a taste of what we spoke about on the podcast.

????️ How to outrank your competitors with a flood of new Google reviews. Google has a strict policy on incentivizing reviews, this tactic sidesteps any legal red tape or barriers for a customer to leave a review.

???? What to do when you’ve got a winner ad...But now want to pour gasoline over it. I give Bailey a new angle that’s super simple to implement and instantly boosts credibility and trust inside the ad.

???? The 2 types of ads to run when customers check out your offer buy don’t buy. These ads convert extremely well. If you aren’t running these, it’s easy money left on the table.

If you want to take your local business marketing to the next level...We drop a bunch of actionable tips in this episode.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

2020 is a year I’ll never forget for my business (I’m sure you’re the same).

I’ve had a few wins...that without you...wouldn’t have been possible.

Here’s a couple.

1. After 8 years of serving clients with done for you web strategy and website builds, I pivoted to only serve my Profitable Website Launchpad students and coaching clients.
2. We’ve seen a surge in growth with the Youtube channel and podcast (I finally feel legit with my 100k Youtube subscriber Silver Play Button).

But some of you might be wondering…

Why is Wes tooting his own horn...when 2020 was a dumpster fire of a year for me?

I’m telling you this because my business strategy has shifted.

And a big part of it is Facebook ads.

That’s why on today’s podcast I’ll give you the secrets and strategies that a non techie like myself used to create high converting ads.

I’ve invested heavily in myself to make sure I’m on the cutting edge when it comes to acquiring new customers with FB ads.

And the good news is, I’ve seen a lot of success with the new strategies I’ve learned.

So on today’s podcast, you’ll get a mini masterclass on all the juicy new FB ad tips that have helped grow my business in 2020.

Here’s a sneak preview.

???? Get more attention, reach more ideal customers and keep your ad costs way down.  The trick comes down to avoiding a one-size-fits all approach, I’ll show you what you need to do.

???? The Facebook ad placement with 500 million eyeballs on it every day... That gets almost no attention from other media buyers. If you thought Instagram story ads were hot, wait until you hear about this placement.

???? How to mimic the effect of Facebook’s look-a-like audience even if you don’t have a big e-mail list. This new sophisticated AI targeting feature finds hidden money for you in your ads... with a click of a button.

Moving in 2021 you need a new ads playbook. You can’t be left behind.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you’re starting from scratch without a list of customers and want a fresh way to generate new leads..

Today’s podcast shows you the simple single page you can use on your website that generates dozens of high quality leads.

We’ve even seen 5x more conversions just by adding this page.

You know I love to use curiosity in my web strategy so lemme get you more curious about today's podcast.

How often do you buy something you like the first time you see it (especially if it’s not cheap)?

Usually you’d need some time to do some research first, right?

For most of us, we’re not ready to buy...right now. We need to be more educated first.

So how do we persuade those customers in research mode to choose us?

Well here’s something I did back in my web strategy business to stealth sell the customers in research mode.

I created a helpful article that was disguised as a sales pitch. I like to call them pre-sell articles.

Basically I’d pick a topic about a result my customers reeeeally wanted and painted a pleasing picture of what life looked like when a pro did it (with some tips along the way of course).

Then I’d segue into my offer, which was a strategy call with me. And it works incredibly well.

Check it out!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

“What the hell do I write about in my e-mail marketing?”

That’s the topic that my (returning) podcast guest, Jules Dan, covers today.

It’s a broad topic, so let me explain.

Jules is an E-mail Copywriter and last time we spoke on the podcast about the power of storytelling for your sales message.

This time Jules gives you a complete breakdown of the strategy behind a high converting e-mail marketing series.

His idea for this podcast came about when he noticed  5 big e-mail marketing mistakes a lot of small business owners made in their e-mails after he opted-in to over 50 lists.

And today, Jules clears up those 5 big e-mail mistakes for you.

The best part is you’ll hear the e-mail secrets he uses in client projects to help you…

???? Solve customer objections and book more appointments.

????️ Come up with a clear plan and strategy for your next e-mail series.

✉️ Get more response and better open rates (without better copy, catchy subject lines or new content).

This episode is perfect if you’re over cookie-cutter e-mail templates and want more clarity for your next e-mail marketing series.

I made sure Jules answered every question in detail.

That’s why you wouldn’t want to miss this episode.

Checkout more detailed information on the topic we discussed today  https://julesdan.com/emailmistakes/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

“How do you go from 0 to your first 1000 Instagram followers...fast?”

I get asked this question a lot.

I wanna show you that I drink my own Kool-aid…

So today’s podcast shows my best tips of how I got from 0-1000 followers in a few months (I started making any real effort on my account in early 2020 by the way).

I’ve found Instagram to be amazing at building trust with your potential customers...and yeah — it’s got lower reach than some other social media.

But I love it because it’s where your customers can get to know the REAL you and not just the ‘business you’.

And that’s the secret sauce to build looooads of trust.

But sometimes it can feel a little overwhelming when you hear conflicting info when it comes to building a following.

Not to mention tid bits of tactics and a long laundry list of stuff from multiple sources can get really confusing, really quickly.

That’s why today’s podcast I wanna show you my journey and how I hit 1000 followers with a clear gameplan in just a few months. 

And the best part is, I started in 2020, so everything I reveal is relevant and up to date if you’re brand new.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

On the podcast today, I spoke with Oliver Kenyon about boosting landing page conversions (we get real deep).

I was so impressed with the content of this episode I’ve actually made some changes to how I teach landing page optimization.

My guest today, Oliver, is in the trenches every single day when it comes to landing pages and funnels.

I couldn’t wait to have him on because he focuses on building websites...that actually DO SOMETHING for his clients...aka convert customers (AMEN!).

More specifically his agency builds websites that get bookings and sales for his clients.

Here’s some of what we spoke about today.

???? EXPOSED: Amazon’s secret conversion weapons that puts skeptical customers at ease. This is now the gold standard for any landing page in 2021 and smashes through any customer trust barriers.

???? The 3 punch combo to instantly pull perfect customers to your call to action button. I wasn’t kidding when I said I’ve taken Oliver’s Landing page secrets...This is one of the many pearls.

???? Revamp poor landing page conversions with these 3 mini promises. The best part is, the 3 promises turn even the most complicated offers into simple, attractive no-brainer solutions. 

Customers today are more sophisticated than ever before with last decade’s digital marketing tactics.

Today's podcast puts you ahead of the curve with your landing page.

Check out Oliver’s Landing Page Guys at https://landingpagelab.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Wanna know why some businesses pay upwards of $50 (or more) per click on their Google Ads and see no results?

Well, the short answer is...They’re rushed.

Here’s what I mean.

The other day I Googled mobile dog grooming for my little guy (McNugget).

And you can see there’s no thought put into these ads. They’re pretty vanilla and don’t get me excited.

So how do you set up a good Google ad that converts and not blow $50 on a click that doesn’t convert?

It gives you my 7 best tips to create winning Google Ads and save a bunch of money from the little mistakes most business owners overlook.

So why is this topic so important?

This is the strategy I’d use if I didn’t have the budget to pay an agency thousands to do it for me.

That’s why over the last year I’ve kept my eye out for really good Google Ads that…

???? Look optimized, get my attention and curious to click.

???? Appear like the ‘clear winner’ compared to the other Google ads. 

Plus, I’ve also swiped winning strategies such as...

**Targeting strategies that save you money with every click (without compromising on lead quality).

Put simply, I’ve condensed down all the best info out there to hyper optimize your Google Ads.

So this episode is perfect if you’re got a limited budget and want results fast.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Every time I run a Q&A I’m blown away by all the fantastic questions I get from my audience!

The comments are always buzzing and it just motivates me to serve you more.

And this month’s Q&A was no different.

That’s why I just had to turn it into a podcast!

The best part is normally I charge 300 bucks for a consulting call…

But because you’re a part of “Team Wes”, (If that’s even a thing?) I’m happy to share all my best tips with you.

I always make sure I give massive value away on these Q&A’s.

We cover a lot of great topics like Google My Business, SEO keyword research and loads more.

Just think, any one of the answers you hear today could mean a massive breakthrough for your business.

Here’s just some of what we cover on the podcast today.

Have you experienced having that awkward conversation with a customer asking about the services you offer saying…

“Oh so THAT’S what you do!? I thought it was _____”

Frustrating, right?! 

If you’re new to web marketing, this one’s easy to trip up on.

And frankly, there’s so many moving parts to a full marketing infrastructure, it’s difficult to know where to start first.

That’s why on today's podcast I’ve got a coaching call where we dissect David's website that wasn’t being as clear as it should be — resulting in sitcom levels of comic misunderstandings about what he actually does.

David runs a local planned meal delivery company (kinda like HelloFresh)…. butttt he’s had some confused customers call his personal number looking for take-out. 

Annnnd his customers are getting stuck on his website and not converting.

The good news is, I have a good eye for spotting the ‘holes in the bucket’ when it comes to local business marketing and optimization.

And plugging the holes is simple.

We chat about everything from Google My Business, FB, Spotify & Google ads, plus simplifying David's website sign up process.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here: https://wesmcdowell.com/training

Did you know that Google knows exactly how long it takes your site to load?

And they don’t like to show sites that they know are going to be a bad experience for their users - that definitely includes slow websites.

Imagine having a website that takes 5 seconds to load - frustrating right? 

Truth is, you’ve actually lost about half of the people that you would have gotten on your website. Not a great stat!

Even worse, you don’t just lose the people that come to your website, but you also start to lose your google rankings. 

That’s why it is so important to have a website that loads fast so people can interact with your content and see why they should be working with you.

Speed matters a lot. Here’s a sneak peek.

⚡️ I’ll tell you all about the 100% free website reporting site I use. If you’re freaking out about site speed, then I would always start here first.

⚡️ The most important numbers to look at when completing a website speed review. This 100% free reporting site can spit out an overwhelming amount of data. I’ll show you what you need to focus on first to get the best results.

⚡️ The exact plugin that sees between a 3-5X speed increase almost instantly. Simply download it and start seeing a boost in page speed.

⚡️ The one remarkably common website feature that’s notorious for slow websites. The best part is you can make this change in about 5 minutes.

Don’t let the tech get in the way of converting more customers on your website.

I demystify all the techy stuff and make it super easy for you to get a fast website up and running today.

Here are the links of the plugins mentioned in the podcasts.

https://developers.google.com/speed/pagespeed/insights/

https://wordpress.org/plugins/wp-smushit/ 

https://wordpress.org/plugins/w3-total-cache/

https://gtmetrix.com

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here: https://wesmcdowell.com/training

What if you could spend $65 on Facebook Ads to get $3000 of sales using a very simple method?

Well that’s exactly what Andrew (one of my YouTube subscribers) did! Absolutely nailed it!

After reading his email saying how he actually achieved a whopping 65x ROI - I couldn’t help but share his story to help you feel like there is hope if you’re just starting out.

Like Andrew, I got you covered! 

Everything he did, all came from watching my videos and following instructions and tips.

You too can achieve the same results.

This amazing news is just too good to pass on, so I cleared my schedule and got him onto the podcast today.

So exactly how did he do it? Here’s a quick preview.

✅ How Andrew went from $15 per landing page view to $2 a purchase. The dead-simple Facebook ad tweak he made to generate a 10x ROI per customer.

✅ The first thing you need to do if nobody knows what your business does. Andrew was experiencing a high bounce rate until he made these changes to his website. 

✅ The website ‘super testimonial’ that gives your social proof an edge over your competitors. If you want to bump up your conversion, then include this on your homepage to maximize your credibility.

Like Andrew, you too can make that change!

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here: https://wesmcdowell.com/training

Did you know that 54% of podcasts listeners say that they’re more likely to consider the brands they hear advertised on podcasts?

Knowing that podcasts advertising can be as little as 10-50 bucks per show with additional premium fees for shows of high listenership, this made me realize that there’s a lot of money in Podcasting!

Podcasts are a very powerful medium that people will engage for hours at a time — uninterrupted — which means people trust the information they’re getting from the show hosts… including your ad.

I wanted to learn more about the topic and that’s why I asked Benjamin Shapiro, a podcast advertising expert, to give you a crash course on podcast ads.

And if you follow my podcast, you know I’m big on facts and stats to back up what I’m teaching. 

The good news is, Benjamin follows the same principle and he shares a treasure trove of useful statistics and tactics to get you revved up for your next podcast ad campaign.

So if you’ve ever wondered…

People go to Pinterest when they search for ideas and inspiration, but people also search on how to do something - which is pretty interesting!

Pinterest is not a social media platform, but a visual search engine, meaning 89% of people who use Pinterest, use it for inspiration in their path to purchase. AKA They’re looking to buy stuff.

Pins on Pinterest are evergreen. Unlike FB or IG, your posts (or pins) stay in the feed forever. They can snowball with momentum and generate traffic for years (without touching it again).

You can’t get that anywhere else! That’s why a lot of people are becoming interested in Pinterest to generate more sales and clients for their business.

Here’s a taste of what’s discussed in this episode:

Here’s a preview.

In a world where information is readily available online, people are doing their homework before choosing who they wanna work with.

Having good reviews allows businesses to prove themselves to their potential customers. 

According to Forbes, 90% of people read reviews before doing business with others and 84% trust online reviews just as much as a personal recommendation. 

Buuuuut… to get those good reviews, you have to connect with people. Most people want to be helpful, but you have to make it easy on them. You should know who to ask, how to ask and when to ask. 

Most customers aren’t gonna write a review on their own, especially when they are satisfied — they tend to not think about it so that’s why it’s really important to ask.

Here’s a taste of what we’ll cover on this week’s podcast:

⭐️ How to make it stupid easy for your customers to leave you a 5 star review. Leaving a review on Google can be confusing and finicky, I’ll show how to streamline it for your customers.

⭐️ The 11 magic words you can use to legally and ethically persuade a customer to leave a review. Google's retaliation to any kind of incentive can be devastating, however, these magic words get around Google's T&C’s.

⭐️ How to prevent a nightmare PR situation for your business. I’ll show you how to handle negative reviews like a pro and quickly diffuse any disgruntled customer reviews.

⭐️ How to take the manual grunt work out of asking for reviews. This hands-off email marketing strategy puts more time back into your life and generates reviews for you while you sleep.

Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here: https://wesmcdowell.com/training

An accomplished business executive, teacher and inspirational speaker, Keenya Kelly found an amazing opportunity out of sheer boredom during quarantine. 

Being a happy person as she naturally is, and becoming obsessed with Tiktok made her increase her audience, thereby making more sales and more money, just by posting a very short, yet entertaining video. Awesome right?!

You wouldn’t want to miss this exciting podcast as we unveil the unique opportunity behind this amazing platform.  

A lot of people are going crazy for it, given this very strange time we’re calling 2020. 

Tiktok has been a go-to platform when you are looking for new, cool, unique, funny and entertaining short videos from people around the world.

With your short video, you are able to reach more people, engage with new audiences and be able to market your products and services indirectly. 

When realizing this wonderful opportunity in Tiktok, Keenya immediately changed her marketing plan, with the idea of before selling her products and services to people, she had to get in front of them using Tiktok. 

This actually gave her more sales than launching her eBook. Truly amazing! 

Here’s a sneak peek.

How would you like to hear my best digital marketing tips?

You know, stuff like Facebook ads, SEO, my favorite plugins I’m using right now…

All that good stuff that puts more clients into your calendar (yes please!).

Well you’re in luck, because on today’s podcast I wanna share with you a recent YouTube live I did answering dozens of digital marketing questions from my audience — small business owners just like YOU.

I drop a lot of gold nuggets on this episode and you can tune in and hear them on the podcast now. 

Here’s just some of what we cover on the podcast today.

**Hands down the WORST advertisement investment you could make. I wouldn’t touch this money sucking platform with a 10 foot pole. Stay AWAY!

**The critical step when planning your sales funnels that most beginners overcomplicate. Knowing this 1 step eliminates hours of whiteboarding useless steps.

**Why savvy small business owners in small towns are throwing their ‘FB ads manual’ out the window. Discover the secrets to generating mass attention at minimal price when you’re marketing to tiny towns.

Grab your notepad and pen ready because I cover a whole BUNCH more marketing goodies on the podcast today.

One of my favorite reasons why I believe every small business should have a client generating website is because it acts as a 24/7 sales person.

When I first started building websites for people I thought that a great looking website was the answer.

All the top websites that existed out there at the time looked great (so it confirmed my beliefs).

My beliefs started to shift though when I started testing the words (or copy) on the websites I was building.

That’s when I realized that great copy is the secret sauce that’s responsible for your customers deciding to do business with you.

Compelling copy on your website is so important, that’s because one single word can either kill the sale or bring thousands of dollars into your bank account.

The copy is like a sticky glue that keeps people hooked on your website and persuades them to buy.

And the people who fling those persuasive words like ninja stars with devastating effect are called copywriters.

On today’s podcast, I bring MY most trusted copywriter who’s worked on many of my clients websites, Aaron Wrixon.

Even if you’ve never written copy before, Aaron shows you the 5 steps any beginner can start today to generate more leads and sales in your website copy.

Knowing which words to use in your website copy can be tricky. And even tricker — what to leave out.

Tune in today and hear Aaron demystify copywriting and give you a clear step-by-step blueprint on how you can start today.

Learn more about Aaron at: https://wrixon.com/

One of my favorite things to do is to hop on coaching calls with up and coming small businesses. I love seeing my students walk away smiling with an action plan. 

Coaching calls that trigger lightbulb moment for my students, really light me up (see what I did there?). 

Okay, but seriously!

That’s because just one simple tweak can change a new business owner's life.

And today I’m excited to share with you one of those coaching calls on the podcast today.

I’m chatting with Jessie and she’s been running a lot of FB and Google ads to her subscription box website.

She’s getting people to her site, but they’re not converting.

Now, normally I don’t talk about e-commerce stores (I’m much more geared towards service-based businesses).

That being said, there were so many great lessons in here I know you’d find extremely valuable for YOUR business (especially if you have trouble getting your FB or Google ads to convert!).

This episode is packed with tips, so bring your notepad. 

Here’s a little sample of today's podcast.

**The biggest red flag I see most new Facebook advertisers make. Fixing this one simple thing could mean thousands to your bottom line.

**The critical question to ask yourself that clicks ‘reset’ on your ads when nothing seems to work. When nobody is buying it always comes down to answering this question 

**How to ramp up the conversions of your ads. Most business owners have these little nuggets hidden in their office clutter (and no, it’s not a testimonial).

**Close more sales on your Google AdWords. Quickly diagnose why your people are clicking but not converting. This one tweak saves you hours of needless testing and puts money back in your pocket.

**The TRUTH about bad product images and why they scare away fresh clicks to your website. You’ll be shocked to hear how easy it is to turn a crappy product photo into an irresistible offer.

This week's podcast is dedicated to helping you demystify why your FB & Google ads might not be converting the way you want them to.

And by the way I LOVED doing this, so keep an eye out for these in the future.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you ask any successful online business what’s their secret sauce, they’ll say a quality website.

But getting your websites up to Google's gold standard can be tough.

When done right though, you’ll be happy-dancing because Google rewards you with free traffic...

On the flip side...

Back when I first started my web design business, I quickly noticed that the websites I built weren’t getting results.

I wasn’t exactly doing Monica’s happy dance when I called clients asking how their websites were doing (only to be disappointed that nothing had changed).

Here’s the thing though.

I’ve been fortunate enough over the last 10 years to be working on clients’ websites.

And since then, I’ve taken a much more strategic approach to building websites.

I’ve noticed Google has left lots of breadcrumbs over the years when it comes to knowing EXACTLY what they want.

Put simply, I’ve discovered what gets your business website ranked on Google.

And it’s those breadcrumbs I’m revealing today on the podcast.

In fact, I’ve got 9 strategies to help you build a quality website that Google rewards you with free traffic.

Wanna quick peek at today's episode?

** REVEALED: The content strategy that world-class websites use to drive jaw-dropping amounts of traffic. The best part is, you don’t need a large team to pull this off and can make it work on your own without any tech troubles or blowing your budget.

**The secret ‘skim killer’ strategy Google loves. This strategy is used by top websites to make sure your viewers stay on your site longer. This one change alone can be the difference between ranking page 1 and page 50 on Google.

**Why only a tiny few percent of websites get rewarded by Google. Discover the secret leaked memo Google is spewing about that's now exposed. The best part is, not many folks know about this mysterious Google search ranking tip.

**Surge your search rankings by following the ‘spider web effect’. This easy trick positively influences your site’s Google-Karma and works overtime to produce BIG results.

Ready to finally say ‘adios’ to being ranked on page 27? Let’s go!

Tool mentioned:
Drip - https://www.drip.com/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you look back at my first few YouTube videos, you’ll probably see how awkward I was feeling.

When anyone first starts a video, it’s really common for them to feel uneasy about being on camera (I can relate).

Looking back at those videos, I swear I’m only showing 50% of my personality.

Since then, I’ve made it a personal project to improve my confidence over time.

That’s because if you’ve been following me, you know that I can’t get enough of video marketing. 

Here’s why.

-72% of businesses say that video has improved their conversion rate

-52% of consumers say that watching product videos make them more confident in online purchase decisions

And my favorite one comes from Forbes

-Of the 65% of executives visit who visit a potential product/service providers site, 39% of those that watch the video call back the vendor

It seems like videos on your website are a no brainer right?

And I get it. You might be facing some obstacles like…

-How can I pull this off on a shoestring budget?

-Is it possible to just use my phone to shoot footage and edit?

-How do I create visually stunning videos without all the expensive gear?

That’s why on the podcast today I’ve got Cielo De La Paz to answer those questions (and many more!).

She’s someone who’s ‘accidentally’ gone from amateur iPhone photographer to being featured in Apple’s ‘Shot on iPhone’ campaign.

Pretty cool right?

The good news is, how she creates stunning iPhone videos is no accident.

Cielo gives you a complete master class on picking the best affordable equipment, nailing camera confidence and shooting client generating videos with just your phone.

Plus plenty more juicy video marketing tips.

If your website isn’t converting the way you want it to and you know video is the way to go but just a liiiiitle unsure how to get the ball rolling…

This episode will give you a complete breakdown on how to fix that.

Find Cielo Dela Paz here:

https://thestoryographist.com/

https://www.instagram.com/TheStoryographist/

https://www.youtube.com/channel/UCV7uz019pNswO6DLD4Nhlkg

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

A few weeks back I published a ‘coaching call style’ podcast.

It shows you how to bump up the conversions on your website with FB & Google ads.

Judging by the feedback, my listeners loved it.

And on this week's podcast, we’re doing it again.

Only this time we’re talking about traffic and conversions for local service-based businesses.

If you’re someone who heavily relies on referrals and you know you need to diversify where you get leads from...

You’ll wanna stick around for this episode.

Because I go deep into Steve’s local window cleaning website (and drop a ton of micro tweaks that add up to BIG results). 

And hey he’s from Australia, so I know you’ll enjoy the Aussie accent (I did!)

Here are just some of the tweaks we cover on this week's podcast:

**What you should NEVER say on your call to action buttons. It’s a common phrase I hear all the time that repels prospects. Use these 4 irresistible words instead.

**2 Easy steps to book more calls. These two steps make it extremely easy for people to contact you without any hesitation.

**The little known formula that positions you as a trusted advisor in your prospects mind. Yet few business owners are aware of this client generating formula.

**Instantly wake up prospects out of ‘skim mode’. This kind of media ALWAYS grabs prospects’ attention. It’s perfect for snapping people out of research mode and focus solely on YOU.

**The essential ingredient that sparks a buying frenzy on your website. I’ve seen websites double and even TRIPLE conversion rates just by adding this.

If you listen closely, you may hear some things and think…

“Hmmm my website is guilty of that”

I promise you’ll find AT LEAST 1 tip that will increase your website’s sales & conversions.

Tune in and listen now.

Check out Steve Marsh’s White Knight here: 

https://www.white-knight.com.au/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Here’s a little fun fact about me.

I’m a self-confessed podcast junkie (I listen off-and-on to 30 different podcasts)!

Some businesses, some entertainment, or a good story are always in my podcast library.

Maybe you’re the same?

You know I’m all about improving website conversions. So one day after listening to a podcast on landing pages, it got me curious.

How many small business owners really understand how to tweak a landing page so that it generates more customers?

The results were surprising.

That’s because I did a quick Google search and found only 25% of online businesses knew how to optimize their landing pages for conversions.

This means, 75% of online businesses can’t convert the traffic sent their way. They’re wasting their time and hard-earned money sending traffic to landing pages that don’t convert. 

Put simply, they don’t know the handful of key ingredients every landing page needs for high conversions.

But you will.

That’s because today's podcast shows you my best secrets on how to improve your landing page conversions with proven strategies I use with my students all the time.

This way, you can start getting better conversions and convert more leads from your landing page.

Here’s a sneak peek of what you’ll discover on today’s podcast…

5:00 - A common, yet easily fixed landing page mistake and how to avoid it. This mistake is a massive turn-off to your prospects, yet many businesses think it’s good marketing.

9:50 - What never to include on your landing pages. This confuses the heck out of your prospects and slashes your opt-ins. (Listen at 9:50s)

14:05 - The little-known 60-second video that handles objections, builds trust and makes selling on the phone so much easier. 

16:45 - How to ethically and honestly turn long-winded testimonials into compelling and concise sales messages. This taps into your prospects’ secret desires and could easily DOUBLE your conversions. 

22:45 - The icon I use on all my clients sites that persuades even the most stubborn prospects to opt-in. It makes them feel confident they're getting a good deal and effectively closes the sale in their minds.

And plenty more. Have a listen and you’ll find out what I’m talking about.

I had a lot of fun recording this one. If you want to boost your conversions on your landing pages, then you’ll love it too.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

The other day I was watching a rerun of Seinfeld.

It was one of my favorite episodes where George was getting changed after swimming in the pool and Jerry's girlfriend walked in on his ‘shrinkage’.

I was laughing my head off.

And it got me thinking…

Why do we even watch re-runs in the first place?

Well, it turns out humans love predictability and get hooked on nostalgia (and of course a great storyline).

But not every story is created equally.

Some are entertaining, others are more inspiring.

For example…

Have you ever read an ad or watched a video and been completely entranced by the story?

It almost feels like you forget you’re being sold to, right?

That’s one of the many reasons why I love to strategically use stories all over my clients’ websites.

Whenever I review a website, I’m always paying attention to how well the business owner positions the customer as the hero and themselves as the guide.

(That’s the secret sauce to selling without selling by the way).

But a common mistake I see with my students' websites…

Is that their stories lack meaning and emotional connection to the intended person (that’s your customers).

That’s where my guest Jules Dan can help you.

On today’s podcast, we’ll help you fill those story gaps. (LINK)

I recently did a podcast with him on his show, Storytelling Secrets.

I was curious when he mentioned you can easily write great copy by using stories from past customers...

Using an interview.

So I invited him on today to teach you...

How to suck the stories out of your ideal client/customers and use them in your marketing.

So, if the hardest part for you is knowing what to actually say in your stories…

Jules and I discuss a simple 4 step strategy you can implement today.

Get to know more about Jules in the Storytelling Secrets Podcast: https://storytelling-secrets.simplecast.com/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Capturing your prospective clients is traditionally done with a lead magnet... free content in exchange for their email. What if I told you that you can skip creating a lead magnet, and use something that combines the appeal of Vegas and the excitement of a game show that your potential customers will feel absolutely powerless against?

Stay tuned cuz in this episode I will put a spin on your lead generation strategy using a wheel... a spin-to-win wheel that is!

Here are the highlights of this episode:

03:47 - When to use a spin-to-win wheel 

06:18 - What exactly can you put on the wheel as your offers

08:26 - Best practices that will help you maximize the results of your spin-to-win wheel

12:01 - How to add a spin-to-win wheel on your website

Website mentioned:

https://optinmonster.com/

Who doesn't like games, right? A spin-to-win wheel is a great alternative to your traditional lead magnet. I hope this episode gives you everything you need to know about it and convince you to try it yourself. 

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Doing Facebook Ads is absolutely one of the great ways that I like to generate leads. It's where everyone, including your audience, is! 

Want to unlock the secret to high generating Facebook Ads? Sherri-Lee Woycik, self-proclaimed “Chief Fun Officer!”,  is with us today to share what she knows about running Facebook Ads that will actually boost your business. She'll walk us through every step of the way so stay tuned!

Here are the highlights of this episode:

07:03 - "Are you sick and tired of posting on your Facebook page without seeing any interaction?"

23:00 - Is it okay to promote your Facebook Live through ads? Find out here.

34:11 - How to create an irresistible CTA

39:48 - Determine who to target based on your business’ industry

48:38 - The kind of offer that works best on Facebook

Sherri blew me out of the water with the amount of value she shared with us today! Implement her tips today and see for yourself how effective her strategy is.

Bye for now and I'll see you next week!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you’re a local business, your digital marketing ad budgets are blowing up! It's no secret that most of us spend a lot in ads. But what if I told you that you can reach your perfect customer for just 1¢?

Remember those radio ads that you hear while tuning in to your favorite radio station growing up? (Some of those jingles are STILL stuck in my head to this day. My SoCal peeps definitely remember the Toyota dealer where you “wouldn’t have got a lemon!”) 

It just goes to show that they stick and are maybe TOO effective! Today, this has evolved into Spotify ads and I'll introduce to you in today's episode this new underused and under the radar way of reaching your customers. All you need is a great offer to get started so let's get to it!

Here are the highlights of this show:

03:48 - What will make your ad successful

05:10 - The essentials of an effective Spotify Ad

09:06 - Step-by-step on how to create your own 30-second Spotify ad

15:53 - The power of Spotify ads - how your business can benefit from it

If you don't have a big marketing budget, and you fit certain criteria, Spotify ads are the way to go. It can totally help you target local customers effectively with very little money. 

What are you waiting for? Go for it and I'll see you next week on the Profitable Website podcast where I'll show you the step-by-step to create highly effective ads.

Links mentioned:

canva.com

adstudio.spotify.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

If you’re a local business, your digital marketing ad budgets are blowing up! It's no secret that most of us spend a lot in ads. But what if I told you that you can reach your perfect customer for just 1¢?

Remember those radio ads that you hear while tuning in to your favorite radio station growing up? (Some of those jingles are STILL stuck in my head to this day. My SoCal peeps definitely remember the Toyota dealer where you “wouldn’t have got a lemon!”) 

It just goes to show that they stick and are maybe TOO effective! Today, this has evolved into Spotify ads and I'll introduce to you in today's episode this new underused and under the radar way of reaching your customers. All you need is a great offer to get started so let's get to it!

Here are the highlights of this show:

03:48 - What will make your ad successful

05:10 - The essentials of an effective Spotify Ad

09:06 - Step-by-step on how to create your own 30-second Spotify ad

15:53 - The power of Spotify ads - how your business can benefit from it

If you don't have a big marketing budget, and you fit certain criteria, Spotify ads are the way to go. It can totally help you target local customers effectively with very little money. 

What are you waiting for? Go for it and I'll see you next week on the Profitable Website podcast where I'll show you the step-by-step to create highly effective ads.

Links mentioned:

canva.com

adstudio.spotify.com

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Having hundreds of thousands of fans is nice but what you know what's better? Turning them into buyers!

Videos will take over marketing in 2021. Today is the best time to start — especially with everything that's happening due to the recent pandemic. It's so powerful - you will be able to reach more people and you can do almost anything you want. 

We are lucky to have “Rock Your Business” coach and video expert  Arriane Alexander, today on this show to give us the best tips on how to convert your fans into buyers. Let's get to it!

Here are the highlights of this episode:

06:43 - How to overcome the challenge of hearing and seeing yourself on video

11:21 - Make your personality stand out in your videos

13:53 - What types of videos should small businesses focus on

19:46 - What not to do in your videos

21:41 - The Rule of Marketing - The Rule of 7

29:18 - What you need to start filming your videos

That was a great session with Arriane. I hope you were able to pick up a few tips and tricks that can help you set aside your insecurities and finally film your first video. 

Connect with Arriane:

Facebook: https://www.facebook.com/arrianealexander

Instagram: @arrianealexander

Get access to her FREE 7-day video series on How To Rock Your Business: www.videoactionguide.com 

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Putting your brand in front of your audience is really the most basic idea of marketing. For me, one of the best ways you can do it is through Facebook Ads.

I’ve been running Facebook ads since they were new, and I always keep up to date with the latest greatest targeting options. And… There are a TON of ways you can target audiences with Facebook ads.

In this episode, I will help you unlock how you can target the right audience to find your perfect customers in your Facebook Ad campaigns so stay tuned!

Here are the highlights of today's episodes:

03:14 - How to target people based on the basics

07:00 - Unlocking the reason why Facebook knows what ads to show its users

09:33 - How to target people based on their interests

11:41 - How you can target people based on your connections

12:11 - Best way to spend your ad money

14:36 - “The Gold Standard” of Facebook Ads Targeting

Hope this episode will help you refine your Facebook Ads strategy. See you next week!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

I am on LinkedIn almost every day but I never realized how powerful it can really be — that it can give me unlimited possibilities for my business — until now. The amazing Scott Aaron, LinkedIn expert, is with us in this episode to help you make LinkedIn your client generating powerhouse. He'll share all his best secrets, tips and tricks so stay tuned!

Here are the highlights of this episode:

09:01 - The thing you need to do first that will give you the best chance of getting new customers

12:34 - How you can build the right connections in Linkedin

15:13 - Scott Aaron's Magic Formula

17:07 - The most important type of content in a successful LinkedIn strategy

23:15 - What you’re probably doing too much of, and what you should be doing instead

25:16 - How to start a successful business from the get-go

What are you waiting for? Go and optimize your LinkedIn profile today.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Growing your Instagram followers is FREE. But there’s a thin line between effective Instagram strategy and just doing it without any planning.

In today's episode, I'll let you in on a little secret on how I do it (and why you should do it too!) No, it's not magic. It's something you're already using... but are you doing it right?

This strategy will help your posts be found by your audience today — AND for months and years to come, so stay tuned!

Here are the highlights of this episode:

02:33 - The most powerful and effective Instagram Hashtag Strategy

04:08 - Crafting your own Instagram Hashtag Strategy

09:27 - How to pick out a good mix of hashtags

15:10 - What to avoid in your Instagram Story Hashtag Strategy

Links mentioned:

https://flick.tech/

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Are you a small business owner that wants to grow your brand in a BIG way? Of course, marketing can help you grow, but it’s all about having the perfect MIX of marketing content.

In today's episode, we have Sheryl Plouffe, a video strategist, who will give us invaluable tips on how you should use social media, and she'll show us the right mix of content that will supercharge the growth of your business.

Here are the highlights of this episode:

04:45 - The 3 kinds of media that you should use in your marketing strategies

12:10 - Why you should look at your business from a strategic standpoint

14:27 - How to focus on expert positioning

20:00 - How to adapt to the world we live in now

26:38 - How to properly pitch yourself 

31:07 - How to use social media what it really is for

32:50 - What many businesses jump the gun on before they’re ready

Links mentioned:

Youtube: https://www.youtube.com/user/sherylplouffe

Content Calendar: contentcalendar.sherylplouffe.com

This episode is insanely insightful. Hope you picked up Sheryl’s invaluable tips and will apply it to your digital marketing strategy. I’ll see you again next week.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your lead magnet is the key to create a profitable business... that's if you do it right. What most people don't realize is that the TITLE of your lead magnet is the single biggest difference-maker in whether people will opt-in, or walk away.

In this episode, I'll show you how to decide on the perfect lead magnet and how to craft the most irresistible title that will increase your opt-ins and grow your client base.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Content marketing is my favorite way to build a raving customer base over the longterm... but it can be a bit exhausting!

I'll share with you my tips and tricks that can help you multiply one great piece of content 10x. Use it up to 10 ways, on different platforms, without having to start from scratch every single time. You'll reach more people, and have a much greater impact without working yourself to the bone.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your homepage is the most important page on your whole website because it's what your customers will usually see first.

In this episode, I'll share the perfect homepage blueprint — exactly what to put on your homepage to convert your prospective customers into buyers!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Nothing beats email marketing for turning someone from a cold prospect into a warm lead, and finally into a buyer.

But the first step (and possibly the most important one) to have a successful email marketing strategy is getting your email opened by your prospect. It's all about having a great subject line and I will show some dead-simple formulas to get you started. In this episode, I will give you 8 subject line templates that you can use that I can personally guarantee success with!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Facebook Retargeting Ads is hands-down the smartest way to spend your ad money.

Targeting those people who already know about your business and are somewhat interested in what you offer is much easier than reaching cold leads — more profitable too. In this episode, I'll share with you 5 retargeting ad types that can convert those warm leads to flaming hot customers. Listen in, 'cuz things are gonna heat up!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

With the Corona Pandemic in full swing, small business owners and entrepreneurs like you are concerned. I recorded this critical episode as a way to help support you through it. 

What can you focus on? What can you do now that you didn't have time for in your daily routine? And how can you keep the cash flowing so your business can not just survive, but THRIVE once this thing is safely behind us?

Let's talk about $$$$.

There's a huge misconception out there that displaying pricing info on your website will take away negotiating power, and lead to fewer sales. Nothing could be further from the truth! In this episode, we'll tackle the topic of why you should put your pricing on your website and how to address all the common business mistakes that most business owners don't realize they're making by leaving price off the table.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Facebook and Instagram ads are amazing opportunities for small businesses to get in front of their target audience.

Feeling nervous doing ad campaigns? Don't worry! I will answer all your questions about Facebook and Instagram ads that will enable you to implement effective ad campaigns that will surely help grow your business.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want to grow your business by utilizing all that the web has to offer through sales funnels? Wondering what the heck a sales funnel even IS?

We have the amazing Gavin Bell on this episode — and believe me, this conversation is pure GOLD! He's gonna clear up any confusion about sales funnels, and let you know exactly how you can get started. He has amazing advice for you on how to make your sales funnels effective - and this applies to any type of business, but especially for service businesses out there! He'll give us the low down on what to do and what not to do to make those warm leads into converts.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your website is the most powerful marketing tool you have as a small business. 

It can do a lot of the heavy lifting of attracting new leads and then convince more of them that they wanna work with you or buy from you.

But most sites just aren't set up to be successful, so you might be wondering if a redesign is needed at this point.

I’ll tell you how to know for sure, and what you definitely want to focus on this time around, so you can increase your reach and your impact with prospects.

And if you're really serious about doing things right, you won't want to miss my Free Masterclass, "How to Create & Launch Your Own Profitable Client Generating Website." Click here to save your seat!

If you want your website to stand out in your local area and take full advantage of being found in local search, you're gonna need some great content to make it happen. But it can get real confusing what kind of content can I make, and HOW can I get it to work for getting my business found? In this episode, I'm gonna break it all down, and make it super SIMPLE. I've got some great ideas that you can take and run away with today, so you can confidently start creating the content, and getting the results you want.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Email marketing is STILL the single best way to market your business in 2020. Better than facebook ads, better than instagram ads, because its a list you OWN. Social platforms can drop like flies at any time, but your list, that list is yours. But like everything else in business, there's a right way and a wrong way, and if you're a total newbie to this email marketing thing, I've got your back here. In this episode, I'll walk you through every single thing you need to not only build deeper connections through email, but how to build that list up in the first place, as quickly as possible.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

I often hear clients say that Facebook ads don't work for them. But, in reality, it does actually work very well you just need to know the 3 parts to a FB ad that converts which are targeting, what you offer, and the creative (image and COPY). In this episode, I'm going to share my process on how you can create a compelling FB ad that converts. You'll also know how to make a good FB ad so you can spend your ad budget much more strategically and effectively

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you are a business selling to a local audience, appearing in the top-3 spots of the Google maps listings can get you a lot of customers. It's actually the best place to be on a search results page. But, with lots of competition that's only getting stiffer, you're probably wondering, what you can focus more on to rank higher than your competitors. In this episode, I'm going to share the biggest needle movers that will affect your Google maps ranking. Also, you'll get tips that you can use as your strategy to get more exposure compared to your competitors. Focus on these, and you'll get the most results for your effort.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

No matter your industry, your clients and customers have lots of questions. Answer them, become a trusted source of info, leading to sales in the near future. Ignore them, and they’ll keep looking elsewhere.

In this episode, I'm gonna share my favorite strategy to turn your website into your #1 salesperson on autopilot, using nothing more than the questions you get all the time, and your most honest answers. Done correctly, you’ll start to build massive amounts of trust, loyalty and yes — sales.

Instagram is an amazing opportunity to put your brand in front of your target customers. BUT nowadays, organic reach is getting harder and harder, becoming more pay to play and there's still many tactics and strategies to grow if you play it right. In this episode, I'll be introducing Ben Leavitt. A YouTuber, marketer, and host of the Project Passion podcast who's going to share the tactics that work today on Instagram. So, with this knowledge and a bit of time put in, you’ll grow your Instagram account, and people will remember you, and ultimately want to work with you or buy from you, NOT your competition.

• Check out Ben Leavitt's Youtube Channel: https://www.youtube.com/channel/UCs3lGJvaDVFOjQ3wnv_cggA

• You can also listen to his podcast which can be found here: https://apple.co/2MuaAg3

• And follow his Instagram account: https://www.instagram.com/benleavitt_

• Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

• Want a FREE 30-minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

A solid email list is still the #1 BEST way to generate customers & clients for any small business. But there’s so much bad information and limiting beliefs out there that can stand in your way, and stall your growth. In this episode, I’m going to address each of the biggest myths that can sabotage your efforts so you’ll know the truth — and ultimately what’s possible with building and marketing to an engaged email list

You’ll feel much more energized about the idea of building a list, and walk away with some solid ideas you can start using TODAY.

• Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

• Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you're a local business, lead generation has to be a priority. Getting people through that front door whether thats figuratively if you work from home, or travel to your customers, or literally, if you have a retail shop or restaurant or bowling alley. Either way, getting people in is the lifeblood of any local business. In this episode, I'll walk you through 3 proven lead-gen funnels you can use to win over your prospects, and keep them coming back for more.

So by the end of this episode, you’ll have 3 amazing ideas to pick from that will bring new people in, and keep 'em right where you want 'em!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Facebook ads can be extremely powerful for small businesses like yours, but any given ad is only as strong as the targeting behind it. In other words, show it to the wrong people, and you’ve just thrown your entire ad budget out the window. But show it to the RIGHT people, and NOW you’re onto something. That’s where facebook custom audiences come into play. A custom audience is essentially one that’s pre-warmed up, either from interacting with your brand already either on your website or facebook or instagram.

I’m gonna show you 4 of my favorite custom audiences you can start building today so you can start spending your advertising dollars even more effectively, resulting in new customers coming in every day, on autopilot.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

Branding is one of these business buzzwords that is pretty misunderstood. Some people use it interchangeably with logo design, some people’s minds go right to business cards and websites. So today, we’re gonna get crystal clear on what branding is, and the biggest mistakes small businesses make when it comes to branding.

I've brought on the amazing Laura Beaparlant, a branding expert for entrepreneurs to go over everything you need to know.

In the end, you’ll be able to safely sidestep these challenges, and you’ll know how to do better in creating a brand strategy that resonates with your ideal customers, and puts you in a unique position in your market so you stand out above and DOMINATE your competition on every level.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you think email marketing is dead, I want you to think about this: on average, for every $1 spent on email marketing $44 is made in return. That’s a crazy statistic, but it actually makes sense. Email is an incredibly personal medium, but you can only get an ROI like that if you play it smart. And that’s what this episode is all about. Email marketing is still one of the best, most profitable ways for any small business to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost. But some things that used to work don't anymore. I’m gonna share all my secrets with you, what’s working right now in email marketing.

By the end of the show, you’re gonna be able to use email as YOUR very own secret weapon to stealthily build trust with your prospects and turn them from skeptics into true believers of what you can do for them. So everyone who wants a 44x ROI, raise those hands.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

If you’re running a small business, I’m sure you’ve heard a lot about advertising on Facebook. You may have even heard a lot about that from me. While Facebook advertising IS a great opportunity, it’s younger, quirkier cousin Instagram is arguably an even bigger opportunity as we head into 2020. In this episode I'll be your guide to the exciting world of Instagram advertising, and I'll share with you 7 of my favorite tips, tactics and strategies for making the most of the platform, and of your ad spend.

Stick with me till the end, and you’ll know what’s working now, and what you should be focusing on if you wanna get your message and offers out there, while making an impact, and spending as little as possible to do it.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

You can talk as much as you want on your website about how good your business is at solving problems for your customers, but it’s never gonna be as convincing as if you were to get someone else to say it for you. Of course, by that someone else, I mean your current or past customers. Testimonials are KEY as we go into 2020. Written ones have their place, and are generally the easiest to get, but I want to challenge you to go outside your comfort zone in this episode and really consider getting a handful of VIDEO testimonials to make your marketing really work for you.

By the end of this episode, you’ll know exactly how to go about getting them, and filling in that super important missing piece that’s probably stopping a lot of potential customers from following through with you. We’ll talk about how you can do it yourself, and how our guest Patrick’s company VideoPeel.com can help small businesses like yours automate the whole process.

Use promo code: WESM for 15% off VideoPeel!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Want a FREE 30 minute website/digital marketing coaching session with Wes? Here's what you do: Subscribe to the show. Leave a review on Apple Podcasts. Screenshot the review and either tweet it or DM it on Instagram to Wes @wesmcdowell ... At the end of the month, we will choose a random winner, and contact you if you won. Easy!

How will you get the word out for your business in 2020? When you run a small business, this is a very important question, because on one hand, you can’t afford a huge ad spend… but on the other hand, you can’t afford to ignore advertising either — even if you rely on word of mouth. That can be unpredictable, but the right digital marketing campaign can and should be consistent and reliable once you get it going.

By the end of this episode, you’re gonna be surrounded by some really exciting ideas to get people who have no idea who you are right now to not only know your name, but be super interested in working with you or buying from you.

You should also sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: http://theprofitableweb.com

Are you looking for a cost effective way of advertising your business? No matter what you might think about Facebook, the truth is, it’s still a really effective way to get your business and your offers in front of your ideal customer for WAY less than more traditional advertising methods. But it CAN be confusing, especially if you’ve never done this before.

So my aim for this episode is to strip away the confusion, and let you know exactly what’s working today, and what's gonna keep working into 2020 and beyond. So once you know this stuff, you’ll be much more prepared to create a winning ad campaign that will get new prospects to your website and into your business every single day. 

This episode is sponsored by my brand new FREE video masterclass training, How to Create & Launch Your Own Profitable Client Generating Website. In this 60 minute on-demand training video, I’ll show you how your service business can attract new clients on autopilot without the content confusion, tech troubles or designer pricetags that might have tripped you up in the past. It’s 100% free, just go to theprofitableweb.com to get your hands on it.

Your ideal customer is probably searching online for what you can do for them right now. But are YOU the business that pops up for them, or are your competitors showing up instead? Most small businesses aren’t doing all they can to show up in search, but after listening to the action items in this episode, YOU’LL know exactly what to do!

You’ll outrank your competitors, and be MUCH more likely to win the Google search game.

Is your website focused on … the FUTURE? More to the point, is it thinking about your future customers? Did you know that only about 10% of people coming to your website today are ready to BUY today? People do all kinds of online research before they commit to anything, so when we talk about building a profitable business, it’s your FUTURE customers that are gonna make that happen. So here’s my question for you: is your site set up to build that list, and keep them coming back, once they’re ready to pull the trigger?

In today’s episode, I’m going to give you all my secrets to turn your website into an automated future customer building machine. And if you play your cards right, you can actually shorten that lead time pretty dramatically, bringing them into the very NEAR future. Buckle in tight, cuz where we’re going, we don’t need ROADS. (End the 'Back to the Future' puns... NOW)

When I consult with small business owners who try to DIY their own website, guess where I see the biggest missteps? Spoiler alert — It's the images! This is a huge issue because the wrong images can make your site look homemade and amateurish... which makes prospects trust you a whole lot less as a business. But there's good news: it’s easy to fix! In this episode, I’ll give you my best advice where to find the best website images for free or cheap, what to look for, and what to NEVER use.

In the end your website will connect better with your potential customers, and the images you get will help you clarify what you do so they pay attention, and GET what you're trying to say. You’ll see people sticking around longer, making them more likely to become paying customers. Not to mention you’ll just have a much better looking website. It's what I call a win-win, baby!

Do you know what makes people click away from your website more than anything else? Confusion. The thing is, there are a handful of things you probably have on your website RIGHT NOW that are confusing your potential customers, getting them lost, and ultimately losing you the sale. But in this episode, I’ll give you the dirt on some of the most common offenders I see ALL the time that you can simply remove from your website, and instantly turn the clutter into clarity.

In the end, your prospects will have all the right info they need to confidently make a decision, without being sidetracked and confused by all the extra clutter that small businesses just love to throw in there.

If you offer a service, you better believe people are going to your website before they make any decision to work with you or not. Most small service businesses miss the mark completely with too many unnecessary pages that say the wrong things, and OVERSHARE — which just makes people freeze up and do nothing. I’ll show you the 7 must have pages you can stick to, and eliminate pretty much everything else.

Not only will this episode help you simplify and streamline your website, it will make it so much easier for clients to follow the path you lay out for them, resulting in more consultation calls, appointments and bookings.

Imagine you have the world’s highest performing website.. But what good is it if NOBODY comes to the party? I’ll give you some of my easiest, smartest, quickest tactics to start driving more traffic to your website, where you can start that conversation and get more customers in your virtual door.

Even if you only pick a few of these to focus on, you’ll start to see more traffic in DAYS, not months.

Video marketing content is responsible for dramatically increasing conversion rates on websites, and getting way more business in general. In this episode, I wanna show you some of my favorite ways you can use video to amplify your business, and basically duplicate yourself, even if you’ve never done it before, even if you’re scared by it. 

You’re gonna see for yourself how easy it can be, and I bet you’ll be excited to try at least one of these tricks. I also bet you’ll see some real growth if you do.

Do you know how much psychology impacts buying decisions? In this episode, we’ll go deep into some of the easiest, cleverest ways you can use subtle mind hacks to not manipulate, but to best appeal to your ideal customers on your website... so more of them will do what you want them to do — buy from you, or become a valuable client. And nothing I’m going to share today is hard to pull off either.

The only question is, which of these techniques will YOU add to your website to increase conversions and pull in more business?

conversion optimization

When you’re running a small business, resources can be tight… wouldn’t it be nice if your website could automate certain tasks, and take them off your plate? 

Imagine how much more you could get done if your website was basically an extra employee, possibly your BEST employee. That’s what I’m gonna show you how to create on this very special episode.