Spa Marketing Made Easy Podcast
Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social media tasks are easiest to delegate to your team to start and
- How to seamlessly integrate your team into your social media task management system
- Why getting your team involved in the social media workload is a great benefit beyond simply saving you time and energy
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions.
In this episode you’ll learn:
- What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments
- Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
- Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Planning is the fun stuff in business where we get to map out our goals and infinite possibilities, but what’s equally important, but not talked about as often, is taking a good look in the rearview with a quarterly review.
As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving.
Whether you’re listening to this episode the week it airs or finding it in the middle of a future quarter, the prompts and questions are ones I know you’ll still find useful as you continually build momentum and move closer toward your goals.
In this episode, I’ll walk you through:
- How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went
- Questions for reflection and analyzation as you look back on the quarter
- Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront
- Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/214
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
In this week’s #Spasocialbeat, we’re discussing:
- How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
- The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy
- The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy
- Our top tips for getting started with Pinterest and getting your content found
To learn more about Post With Purpose, click here.
To read the show notes for this episode, visit: http://www.addoaesthetics.com/blog/213
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings.
In this episode you’ll learn:
- The therapeutic benefits of specific stones and the overall benefits of gem rolling
- How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection
- Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life.
With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.
While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history.
Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon - I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode.
In this episode, we discuss:
- Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success
- Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process
- How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good
- The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/211
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- What social proof is and why it’s so powerful for your business in generating new leads
- How to best leverage social proof that your clients and customers share on your own social media channels (i.e. - where to feature social proof and make it work for you long-term!)
- Tips for making your social proof fit your brand aesthetic and when it’s good to use as is or make it look more on-brand
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing - specifically, soft wax.
In this episode you’ll learn:
- How soft wax works and how it differs from hard wax
- The biggest benefits of using soft wax on your clients and the common contraindications to look out for
- Ideal places to use soft wax on the body and top technique tips
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research.
Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most of my career being in medical skin care sales with a customer focus on dermatologists, plastic surgeons, and medical spas.
She’s also worked for some of the top brands in the biz, including SkinCeuticals, SENTE Labs, Cartessa Aesthetics (Capital Equipment) and now Jan Marini Skin Research, and her passion for skin aesthetics and helping business owners through education on product knowledge to hands-on professional treatment simply radiates through the screen.
In this episode, we discuss:
- What sets the Jan Marini Skin Research brand apart from formulation to results
- The value of having support and resources from the brands you carry within your spa
- How Jan Marini Skin Research crafts top-tier resources and ongoing education for their brand partners and what you can expect from them
- What aesthetic practitioners and businesses make for an ideal match with Jan Marini Skin Research
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/208
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- The primary differences between a social media manager and a virtual assistant
- Considerations for deciding which hire to move forward with
- Our top tips for working with both a social media manager and/or a VA and how to get them seamlessly onboarded into your workflow
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment - Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine.
In this episode you’ll learn:
- How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice
- What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
- Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option.
In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp. In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.
In this episode, you’ll learn:
- How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business.
- Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping
- Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail
- What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/205
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off
- How Highlights can help you leverage your best content and keep your profile visitor spending more time on your profile
- Our top tips for selecting Highlight categories to curate and how those topics support your ideal client’s journey
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual.
In this episode you’ll learn:
- The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits
- How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
- Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, and for entrepreneurs who are also parents, the pandemic brought an even greater element of stress to navigate. While it’s a topic that deviates from our normal discussion here on Spa Marketing Made Easy, I think any leader with kids, and even those who don’t, can walk away with some great nuggets of wisdom from my guest, Lemi-Ola Erinkitola, the founder of The Critical Thinking Child.
Lemi-Ola is an award-winning educator, parent coach, children's author, and total nerd when it comes to spatial puzzles. Her life work and passion is helping parents nurture their child's learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time.
Over the past 15 years, Lemi has helped hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child's academic and gifted potential.
In this episode, we discuss:
- Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America
- Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
- How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
- Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/202
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together
- The pros and cons of each direction and our top tips for leveraging your time and resources if you do decide to run two separate accounts
- Why ecommerce is a critical revenue stream and how to fit it into your social media plan whether you’re weaving it into the same account as your spa or not
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about Isotretinoin (more commonly known by its discontinued name, Accutane), which is the internal use of retinol for the treatment of severe acne.
In this episode you’ll learn:
- What Isotretinoin is utilized for and how it works within the skin to help patients with severe acne
- An overview of Isotretinoin’s side effects ranging from common to severe and how these side effects determine what we can do as aesthetic providers
- The psychological element behind prescribing Isotretinoin to treat acne and what those on the drug can expect with treatment
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
Does the task of filling up your spa’s social media calendar feel like pulling teeth? Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments?
Either way, this episode is here to solve all your woes around the question, “what should I post on social?!” Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience.
In this episode, you’ll learn:
- How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
- Tangible ideas for beginning to create content today to start filling your scheduler
- How to pitch and promote in your posts with ease and authenticity
- Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/199
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device - the Plasma Pen.
In this episode you’ll learn:
- How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin
- Where the Plasma Pen can be used and skin issues it can treat and address in addition to its benefits and capabilities around delicate skin areas
- Who makes for an ideal candidate for treatment with the Plasma Pen along with contraindications and legality considerations
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? For the next month? Quarter? What if you could actually be booked out a year in advance?
If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest, Katt Philipps. Katt is a spa owner, true solo aesthetician, ecommerce store owner, spa industry educator, and most recently added to her resumé, a best-selling author. She is known for being booked solid a year in advance, and in this episode, she’s spilling her secrets on how she made it happen and how she makes it work.
In this episode, you’ll learn:
- How Katt build up her books when first starting her business and how she quickly became so in demand that she couldn’t take on any new clients
- Why she chose to go the route of staying solo and how she began structuring her system to keep her full book of clients happy and returning again and again
- How her framework was born out of a need and the mindset shifts that surround her working structure as a booked out therapist who still continues to grow and scale as a solo year after year
- Katt’s insights on structuring her schedule, work/life balance, and the “Email That Changed Everything”
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/196
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about hard wax -- the methods, best use cases, pros and cons, ingredients, and everything in between.
In this episode you’ll learn:
- The 101 on hard wax including which areas it’s ideal to treat with and why
- How hard wax works to remove hair and how it is utilized by the aesthetician to achieve best results
- The pros and cons of using hard wax and why many spa owners use it in conjunction with other forms of wax.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
To read the full show notes for this episode with included links to resources mentioned, click here.
In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.
While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business. So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too.
In this episode, you’ll hear:
- Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
- Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape
- Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/193
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #Spasocialbeat are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how it can benefit your aesthetic practice.
In this episode you’ll learn:
- What lash extensions are and what’s needed for optimal results including application and at-home care
- The process of lash extension application and factors to consider when offering as a service
- Who makes for an ideal lash extension client and contraindications to keep in mind plus recommendations and tips on offering lash extensions as a service
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Being a leader bears a lot of responsibility. Your team is counting on you to lead them to the bigger dream and vision. But here’s the thing -- if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance.
Enter Leslie D. Lyons, the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. Leslie has spent her life pouring into women emotionally and spiritually, and now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need. Tune in as we talk about defining your values, finding your voice, and being an authentic leader.
In this episode, we discuss:
- Leslie’s journey to becoming a leadership coach and the common threads she’s found in her work with a wide variety of women in leadership roles
- How women often let imposter syndrome stand in their way of what they really want and the difference between aspirational vs. innate values and the role they play in your leadership style
- How Leslie uses the Enneagram personality assessment in her work to help her clients understand their natural tendencies in leadership
- What it means to be a values-based leader and how your values and voice work together to rally your team and make you a magnet for your ideal clients and customers
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/190
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse.
In this episode you’ll learn:
- Latisse’s medical origin story and how it evolved into a medical aesthetics product
- How Latisse works to help lashes grow thicker and longer
- Contraindications and potential, yet rare, side effects and considerations for offering Latisse in your aesthetic practice
Other resources mentioned in this episode:
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Maybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue. However, every plus side also comes with a cost.
In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence.
In this episode, you’ll learn:
- The 3 key types of revenue to have in your spa and where membership falls
- Two styles of membership you can offer and the pros and cons of each
- Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
- What you need to have in place to successfully market and operate a membership program
- Important metrics to know and my top tips for running a successful membership should you choose to launch one!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/187
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm.
In this episode you’ll learn:
- What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
- Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options
- Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
If you’re reading these show notes, I already know you’re a podcast listener, so now I want to ask you: is your audience also filled with podcast lovers? With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.
In this episode, I’m uncovering the reasons why podcasting could be your best marketing play for your spa as well as my entire podcast production system from A to Z so you know exactly what goes into starting your own podcast.
In this episode, you’ll learn:
- Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
- How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
- My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
- Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/184
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten.
In this episode you’ll learn:
- What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
- Who makes for an ideal Ultherapy candidate as well as contraindications and precautions
- Key info to know about pricing, results and expectations, as well as the healing process
Resources mentioned in this episode:
- How Ultherapy Works by Dr. Stephanie Williams
- Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
- Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
New year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned.
In this first episode of 2021, I’m diving into what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them.
In this episode, you’ll hear:
- What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
- How I found what our “brand superpower” was an how it boils down into our brand story
- The 3 key questions to ask yourself about your brand as we enter 2021
- Why you have to dig deeper into your “why’ to get to the crux of what your brand does
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/181
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Whew, friends, we made it! Well, nearly…as we come close to crossing the threshold into 2021, I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead.
This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with opportunity that I believe, if we approach with the right mindset, can be transformed into the point in our journey where we can look back at how much we’ve grown and accomplished and think, “that’s the year it all changed.” If you’re ready for a restart, first, we’ve got to plan for it, which is exactly what I’ll guide you through in this final episode of 2020.
In this episode, I’ll guide you through:
- Reflective questions to ask when assessing how you want the next year to look and feel
- Pinpointing areas of growth and development that you would like to focus on
- Structuring your calendar and your time to give you the space and bandwidth for reaching your goals
- Getting clear on your goals so you have milestones to hit and benchmarks to reach that will help you indicate whether you’re on course or need to pivot
- Putting the pieces together to form your marketing action plan that carries you through all of 2021
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/179
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode.
At the beginning of 2020 we mapped out their goals and milestones for the year and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve this year despite all the struggle in our industry and the world has faced. Their story is one of strength, persistence, and tenacity, and in this final episode, we’re wrapping it all up in a bow and popping the confetti for a year that’ll go down in their business books as a glowing success.
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/178
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience in the treatment room is one that exemplifies this notion to a tee.
In this episode, I’m chatting with Candace Noonan, L.E. who is a Master Educator for DermaConcepts, the creator of the Environ brand. From their philosophy on formulations to brand standards on packaging to their unique step-up approach, Environ is a brand worth noting and learning more about.
In this episode, you’ll learn:
- The beginnings of the Environ brand and its founder’s history
- How Dr. Des Fernandes carved out a unique spot in the marketplace with the fusion of his philosophy and scientific findings
- What makes Environ’s approach to skincare different through it’s formations and varying level-up system
- The carefully considered elements of Environ’s branding, client experience and training, as well as product packaging that are fully focused on driving results for both the aesthetician and the client
To read the full show notes for this episode and learn more about Environ, visit: http://www.addoaesthetics.com/blog/177
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
The natural path of a business owner is to start as the ultimate one person show. You do it all, wear all the hats, and handle every task and responsibility in your business. And I don’t have to tell you how quickly that leads to burn out.
If you’re in the space of not enough time to leverage that will allow your business to grow more, may I introduce you to Esther Inman. Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way to work that also worked with her life and family dynamic. After quickly becoming an in-demand VA, she saw the opportunity to help others find flexible work as well, and her VA agency was born. Then, after taking her agency to 6 figures, she moved on to develop her signature program, 90 Day VA, where she has helped over 4,000 women work online as virtual assistants around the world.
In this episode, we’re diving into what a VA is how powerful they can be as a member of your spa’s team.
In this episode, you’ll learn:
- What a virtual assistant (VA) is and what tasks they’re able to take off your plate as an entrepreneur
- The opportunity cost of not bringing in help to your business and crunching the numbers of investing in a VA and the time and money you’ll get as a return on your investment
- What kinds of tasks VAs can assist you with and how to go about finding the right fit for your team
- The average cost of a VA, pros and cons of outsourcing domestically and internationally, and the process of using a hiring service like Esther’s to help you streamline your hiring process
To read the full show notes and connect with Esther’s VA matchmaking services, visit: http://www.addoaesthetics.com/blog/176
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success. And here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds your confidence is Danielle Hayden.
Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom, Danielle is now in her sweet spot as the co- owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
In this episode, you’ll learn:
- Danielle’s journey from studying cosmetology to falling in love with numbers and shifting into a career of corporate finance to breaking out of the boardroom and into entrepreneurship
- The key money management documents and financial records we need to know how to read for our business to see where we’ve been and where we’re going
- Danielle’s top tips to understanding these various documents and the key insights that can help us gauge the financial health of our businesses
- Why budgeting and forecasting is crucial for meeting your financial and overall business goals
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/175
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Let’s put the “fun” in funnels, shall we?! You’ve heard funnels are essential for closing sales on auto-pilot, but the set-up process, well, it’s kind of a mystery. Until now!
In this week’s episode, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine. Not only will you want to have this funnel know-how in your back pocket for the holiday season, but for your spa’s ongoing growth and scale goals.
In this episode, you’ll learn:
- What a funnel is and why it’s such a valuable asset to have up and running within your business
- The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running
- My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client
- Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/174
Jump in on the Spa Marketing Funnel course at the special price (a $300 savings)! Learn more and sign up here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We’re officially in the holiday season and Black Friday is directly within our line of sight. This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy.
In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans.
In this episode, we discuss:
- Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend
- The top intention they always have in mind when crafting offers and their marketing strategy around them
- How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan
- Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/173
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Branding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. In this episode, I’m chatting with April Martini, co-founder of Forthright-People, who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!).
April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally.
In this episode, you’ll learn:
- What a brand really is and how it creates a connection with and experience for your clients
- The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
- Key aspects of your brand to get clear on and refine
- Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/172
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You know you desire growth and scaling within your business. Maybe you’ve already done significant scaling, but the next step looks fuzzy. No matter where you’re at in your entrepreneurial journey, the next step doesn’t have to be unclear when you understand the Aesthetician Success Path.
In this episode, you’ll learn:
- Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
- The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
- How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/171
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial.
Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection! In this episode, we deep dive into this new revenue stream and how they’re setting themselves and their retailers up for success.
In this episode, we discuss:
- Why Sara and Melissa began their latest venture - a beauty device collection and how they’re building out this new arm of their business
- Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market
- Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of
- Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/170
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
You say you want to grow to six and seven figures, but does your mindset match your money talk? Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality.
And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset.
With over 10 years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses by combining business credit and strategy, plus coaching over 100 small businesses through successful launches and helping them to acquire millions in funding collectively, Kendra and her groundbreaking methods a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly.
In this episode, we discuss:
- Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
- Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
- The importance of refining your inner circle and adopting practices to quiet the noise
- Why beginning imperfectly is the perfect way to start and the only way to guarantee your success
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/168
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
You began your business journey with passion and drive, but leadership? Maybe that’s an area you feel could use some work. As my guest on this episode shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale.
Meet Eleanor Beaton, an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed journalist and speaker, as well as loving wife and mother. Whether you’re leading a team of 1, 10 or 100, my conversation on leadership with Eleanor is one that I know will leave you with takeaways you can carry with you through every stage of growth in your business.
In this episode, we discuss:
- How leadership ties into building an incredible team and business and Eleanor’s insights on the leader vs. manager roles
- Why communicating needs, company culture, and expectations is critical for effective leadership
- Steps to take so you can move to a place of efficient and effective management of your people so that they perform in the way that produces results
- How to find boundaries as a leader and business owner and steps for setting your communications ground rules
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/166
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! I promise it’s not too soon.
If you want to have a year where your time is spent intentionally doing the work that leads you to hit your biggest goals, fill up your cup, and allow you to cultivate balance between your business and personal life, the time to audit your calendar isn’t the last week of the year, it’s now. From taking an audit of what worked this year and what didn’t to planning out an entire year in advance, I’m sharing a behind-the-scenes of my personal planning process.
In this episode, I’ll walk you through:
- How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
- Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
- Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar
- My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise
To connect with resources mentioned in this episode and read the full show notes, visit: http://www.addoaesthetics.com/blog/164
Click here to join the Spa Marketing Made Easy community where we keep the conversation going after the episode has aired: https://www.facebook.com/groups/SMMEPodcast/
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!
Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast. So, pull up your earbuds (and fire up your laptop or phone…you may prefer to watch alongside the slides for this episode) and let’s get your digital marketing dialed in the five core areas you need to succeed.
In this episode, you’ll learn:
- The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
- How to optimize critical areas of your website for better conversion of new leads and booked clients
- The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business
- Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
- Important SEO action steps to get your website ranking on the top of Google search results
- How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads
To read the full show notes, watch the full virtual presentation, and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/162
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Does the idea of someone viewing you as “sales-y” send shivers down your spine? It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or sleazy or only interested in getting your client’s money. As my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process.
In this episode, you’ll learn:
- Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
- Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns
- How to put customer at ease so they can be more forthcoming about their true needs
- The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/160
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
How do you know when you’ve found your calling? How do you know when you’ve veered off track? And how do you decide to pivot to pursue your most powerful sense of purpose?
It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explored on this episode on Spa Marketing Made Easy. Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing.
From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself.
In this episode, we discuss:
- Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
- How her experience in finding and following her own purpose led to helping her clients do the same
- How to know when you’re off the right path and meant for something more or different
- The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/158
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
You’ve got big dreams, but the idea of hiring a big team...well, that’s a little intimidating.
Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count.
But as Gisel, my guest on this episode of Spa Marketing Made Easy and owner of Elevate Esthetics, explains, team is what it takes if you’re looking to scale to a level that requires more than you can accomplish 100% on your own. However, that’s not to say you can’t be successful as a solo, it all requires looking at the big picture and weighing the pros and cons of team building.
In this episode, we discuss:
- Gisel’s journey in building a successful business as a solo aesthetician and how her goals have shifted, especially during quarantine
- The reflection questions she used to help guide her decision making on whether to stay solo or starting hiring a team
- Evaluating the opportunity cost and the various pros and cons of hiring vs. staying solo
- Tips for those thinking about hiring their first employee and ideas for where to find great candidates
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/156
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations. Having a thoughtful and well-crafted brand is for every size and style business, especially if you want to ensure longevity and loyalty.
And here’s the other thing about building a brand your dream clients will feel magnetized to - they don’t happen on accident. Here to join me for another installment of documenting their journey within my Growth Factor program and to talk about all things branding is Sara and Melissa of Sykes & Lanno Skinbar and how together they’re making the intentional choices today to build an aligned brand for the future.
In this episode, we discuss:
- How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
- How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide
- Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it
- Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/154
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry.
In this week’s episode of Spa Marketing Made Easy, I’m talking with one of my Spa Retail Rockstars, Kate Jaksik who is the owner of Glow Beauty Bar in Florence, Massachusetts, to get the behind-the-scenes on the beauty box craze that she created and fueled with her audience through pure positivity and creativity and resulted in great profits.
In this episode, we discuss:
- The steps Kate immediately took when first notices of closures hit
- How Kate conceptualized her Beauty Box idea after offering discounts that didn’t provide the additional profit she needed
- The process of creating a new product and continually refining it throughout the shutdown to help maximize sales and profitability as well as a peek into her sales approach
- Kate’s motivation for forging ahead during trying times and how she kept on the path of positivity to not just survive, but thrive
- Where she is taking her Beauty Box idea next and the continued evolution she’ll pursue past the shutdown of her spa and salon
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/152
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Loyalty isn’t something to be taken lightly. After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come.
While this loyalty obviously comes from providing great service that delivers results, a key piece of business is building relationships, so when someone shows their loyalty, it pays dividends to reward it.
In this episode, you’ll learn:
- Why rewarding loyal clients is critical for both retention and referrals
- My top 3 ideas for rewarding client loyalty at varying levels
- Why you may want to have multiple loyalty reward strategies and how to determine a loyalty structure that supports your bottom line
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/150
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills requires branching out beyond what is traditionally and currently taught in school and learning to properly treat multicultural skin.
Meet JoElle Lee, a skincare expert and celebrity aesthetician, a professional speaker and published author, as well as an educator, trainer and skincare business consultant. JoElle is a woman who wears many hats, but her mission is highly focused on ensuring that every aesthetic professional knows how to treat multicultural skin safely and effectively.
In this episode, you’ll learn:
- JoElle’s background in the aesthetics industry and her claim to fame as First Lady, Michelle Obama’s, aesthetician among other notable people who need to always be camera-ready
- Why learning the skill of how to treat multicultural skin is critical for any aesthetician who wants a sustainable career
- How JoElle discovered and developed her own method to treating multicultural skin
- What drove JoElle into the education space and the formats in which she teaches other aesthetic professionals on fully rounding out their expertise by learning how to care for all skin types
To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/148
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Whether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well (even if you never hire and you’re an employee...this will help you get hired).
Often I hear about hiring disappointments like not getting any great candidates to interview or finding someone you thought was promising only to be let down shortly thereafter. Scenarios like these can wear you down and make you weary about trusting other people inside your business, but I’m here to share with you my tried-and-true process that will allow you to build the dream team that can take you and your business to new heights.
In this episode, you’ll learn:
- How to craft your hiring ads and where to place them to find candidates quickly
- My 2-step interview process to ensure you only conduct productive in-person interviews
- Why you should consider having a 90-day probation period for new hires and what that looks like
- How properly praise and encourage your team members as well as have the tough conversations with ease
- Setting expectations for professional development and how this benefits your team long-term
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/146
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
We may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit.
Since the start of 2020, Sara Melissa and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa. Of course, we could’ve never known that 2020 would throw the curveball of coronavirus, but as you’ll hear in this episode, continuing to pivot through the pandemic five months in can not only be possible, but profitable.
In this episode, we discuss:
- Sara and Melissa’s re-opening strategy and how they’re approaching the various phases of re-opening from a state-mandated level and what they feel comfortable with
- Why they crafted new services to fall into their re-opening phases and to get clients back in the groove of coming to their clinic
- Their thought-process around the potential case of a second shutdown and how they would continue to pivot
- The biggest factors in how they’ve been able to remain connected to their clientele and continue to keep their business growth on an upward trajectory through the pandemic
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/145
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
There are two critical pieces to any service-based business: gaining clients and retaining clients. As an aesthetic expert, retention is really where your focus should be as this is 1) where you have the greatest chance of success (once someone is on your table, you have the opportunity to provide a tremendous experience) and 2) retention is what will increase the client’s lifetime value to your business.
But, what about getting new clients through the door? Yes, of course, that’s important, but as my guest on this episode explains, this activity can be handled by something you know I love: Facebook ads. Meet Jackie Ellis, my personal Facebook ads extraordinaire on team AddoAesthetics who has managed Facebook ads for businesses of all sizes and scale. Tune in as we discuss why you need to get off the lead generation hamster wheel for your aesthetic business and start scaling with Facebook ads.
In this episode, you’ll learn:
- Why many aestheticians are wearing all the hats, and how it’s not sustainable
- How the framework of figuring out Facebook ads and marketing works just like the processes of your aesthetic expertise
- Why it’s critical to understand the power of Facebook ads and how to leverage them in your aesthetic practice
- What to consider when outsourcing your Facebook ads creation and management
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/144
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides, and if you’re brand new to building a business, the best time to learn about harnessing the power of video is now.
Here to join me in this episode is Brandon Lucero, founder of Sold With Video and creator of the Video 4x Effect, which is his proven methodology that shifts how online content is created and distributed by changing beliefs, shifting perspective and the psychology of selling products online so you can move your audience into a buying state of mind while growing your brand. No matter which group you fall into, today’s podcast is going to give you the high-level overview to start leveraging video so you can start selling more today.
In this episode, you’ll learn:
- Why video is the critical medium for standing out online and what you need to have first before creating any video content
- Brandon’s three primary focus areas of content plus a bonus category that will work well for aestheticians and aesthetic experts
- Why 1-2 videos isn’t enough to gain traction with video marketing and how videos in various categories work together to support your potential client or customer through the journey to working with or buying from you
- Brandon’s top tips for how to maximize your effort and maximize your time when creating video to use in your marketing
- Elements of your video you need to have dialed in to help your ideal client see and take action on your content
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/143
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
You may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect, than say strategy, it’s vital none-the-less.
Here to explore this link between our emotional state and our journey as entrepreneurs is Mandy Barbee, a transformation and healing expert who’s helped hundreds of people all over the world to overcome anxiousness and thrive by combining the power of imagery with their own innate capabilities. She founded her company, Palladium Mind, to empower others by sharing the easiest ways to transcend dis-ease to enjoy everything more.
In this episode, you’ll learn:
- My personal experience with Mandy’s work and how it helped me to overcome extreme stress anxiety during a difficult season of my life that was also affecting my business
- How working in and through imagery to process emotions can help you get over habits, blocks, and other emotional walls that are holding you back
- Why it’s critical we learn how to acknowledge, process, and tap into emotions and do so quickly as not to harbor anxiety or other negative emotions
- Tips for navigating gaining and receiving outside help in the realm of guidance, therapy, and other healing work
To read the full show notes for this episode and connect with all the resources mentioned, visit: http://www.addoaesthetics.com/blog/142
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Get Mandy’s exclusive gift for Spa Marketing Made Easy listeners here.
Ever met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren Hum.
Lauren is the founder and CEO of Orchid Skin Company, her brick and mortar spa and online business that she has built to be one of the most successful spas in her state and region. Her story is a powerful one that begins with her defying all doubt to double down on and chase her wildest dreams, and whether you’re an aspiring aesthetician or dream of growing to a level that feels just a tad crazy, I know you’re going to walk away with wisdom you can carry with you on your journey.
In this episode, we discuss:
- How Lauren’s dream to go to beauty school was met with skepticism and it led to following a different path than the one on her heart
- How she made the decision to defy the doubt and go after her dream of working in the beauty and aesthetic industry
- The personal tragedy she faced while going to aesthetic school and how she overcame adversity to finish strong
- Why she chose the entrepreneurial path and the intentional steps she took to quickly grow her spa to a multiple six-figure business in a small town and her desire to help other aestheticians do the same
To read the full show notes for this episode, click here: http://www.addoaesthetics.com/blog/141
Click here to join the free Spa Marketing Made Easy community on Facebook.
If you’ve ever wondered what goes into crafting a product line between the research, intention, heart and drive, you’re going to love this episode with Victoria Tabak who is the CEO of Nature Pure Clinical Skincare.
I first met Victoria at the 2019 Beauty Business Summit where she shared a piece of her story as a brand founder and product creator, educator as well as wife and mother, and her journey was awe inspiring. Then when I experienced her product line in the exhibit hall, I knew I had to get her on the show because what she's creating is truly unique.
In this episode, we discuss:
- The history behind Nature Pure Labs and Nature Pure Clinical Skincare
- The vast array of treatment protocols Victoria has worked to develop with her unique line of skincare that weaves together innovative science and natural ingredients
- Victoria’s suggestions on how aestheticians can find the right product fit for their practice plus how she works with the aestheticians who carry Nature Pure Clinical Skincare to set them up for success
- Her top can’t-live-without ingredients in her skincare regimen
As you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense of what strategies need to be embraced to breathe sustainability into your marketing efforts. One of the best ways I’ve found to do that is through Facebook ads, which is why today’s episode is a repeat of one of our most downloaded episodes of 2019.
Because the question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? As an aesthetician driving business to a brick and mortar location, we have our own set of strategies that are proven to be most effective, and sharing them on this episode is my great friend and Facebook Ads goddess, Tara Zirker.
Tara is the founder of Successful Ads Club and has helped her clients and students generate millions of dollars in profit for their businesses.
In this episode, you’ll learn:
- Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started
- The 5 things you need to have in place before running any of the VIP strategies in this episode
- 10 strategic ideas for Facebook and Instagram ads that you can begin running today
- Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market
It’s no secret that building a successful business or building your book from scratch is hard work. But darn it if you don’t feel like you’ve been building your business and career at the expense of your well-being. And here you are trying to encourage your clients to take care of themselves!
Although crafting healthy habits isn’t technically tied to marketing, as my guest explains in this episode shares, your health is, in fact, directly correlated to your success as an aesthetician and entrepreneur because health = wealth.
Joining me on this episode is Amanda Walker, a “healthstyle” coach and the founder of the Feel Amazing Naked Coaching Program and podcast where she shares her “WHOLE”istic, no B.S., approach to health that blends strategy, skill and mindset to help her clients unearth the root causes of their struggles with food, body and mind to help them create the life they crave.
In this episode, we discuss:
- Why our health and well-being is critical and so much more than the basic buzzword of self-care
- How taking care of ourselves equates to walking our own talk and will enhance not just our wellbeing, but that of our clients’
- How wellbeing directly ties to the other measures of success and how we can set ourselves up for success with healthy habits
- Amanda’s top tips for creating incremental and sustainable shifts to build long-lasting habits
To connect with Amanda and get links to all the resources mentioned in this episode, read the full show notes at: http://www.addoaesthetics.com/blog/138
And click here to a community of like-minded aestheticians working to build a thriving career and business inside the Spa Marketing Made Easy group.
If you’ve been a listener since at least early 2020, you’re already familiar with my guests on this episode, and if you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure spa with a monthly episode here on Spa Marketing Made Easy.
The last episode we recorded was a couple of weeks before the world shutdown and Sara and Melissa were forced to shut their doors due to the COVID-19 global pandemic. After a whirlwind April, we’re back on the mic discussing just how they handled the hard pivot, how they’re keeping their spa afloat, and what they anticipate for business moving forward.
If you’ve found yourself wondering how to navigate these uncharted waters, you won’t want to miss tuning in and taking this page out of Sara and Melissa’s playbook.
In this episode, we discuss:
- How they felt when the news first broke regarding COVID-19 and that they would have to shut their spa’s doors for the unforeseeable future
- Their top priority for maintaining a strong relationship with each other and their clients through the shut down and how they immediately sprang into creative mode to keep cash flowing
- What they’ve done over the course of the last two months to keep clients coming back for more and being able to introduce new and exciting offerings to their audience
- The biggest shifts they’ve noticed in their business model moving forward and their top mindset tips for other aestheticians navigating the “new normal”
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/137
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Sure, the topic of this episode isn’t as sexy as sales goals or social media tactics, after all, any story surrounding liability is usually one that makes your shoulders tense up and compels you to cover your ears. However, running from the topic of liability can be a dangerous move that puts your spa in hot water and potentially puts your professional credibility or aesthetic practice on the line.
Thankfully, my guests on this episode of Spa Marketing Made Easy, Emily and Tracy of Associated Skin Care Professionals (ASCP), are making the topic of liability not only interesting as they educate us on why having liability coverage is so crucial, but they’re also making it way less scary as they share their solutions for every aesthetician and spa owner who wants to be prepared for any curveball a career in aesthetics can throw their way.
In this episode, you’ll learn:
- What professional liability entails and why we need liability coverage as professionals
- What 3 main things liability insurance covers for both spa owners and aestheticians
- What Associated Skin Care Professionals (ASCP) does as an organization and all the various perks and benefits they provide for their members
- Navigating liability coverage as a spa employee or as a licensed aesthetician working within a medical environment
To read the full show notes and connect with all the resources mentioned in this episode, click here.
To continue the conversation, be sure sure to join the free Spa Marketing Made Easy community on Facebook.
Help your clients optimize and maintain results between treatments? Check. Build stronger bonds of client loyalty? Check. Increase your retail revenue? Check! Sounds like selling at-home devices is a win-win (win), and that’s because it is!
In this episode of Spa Marketing Made Easy, I’m joined by the Founder and CEO of My Skin Buddy, Ghada, for a presentation-turned-podcast episode all about how to sell more devices to your clients without it feeling salesy.
This episode is jam-packed takeaways, and you may want to consider listening and watching (head to the show notes on the blog to see the presentation slides along with the audio), because as you’ll learn in this episode, with the right mindset and process in place, this is the kind of revenue stream that can boost your spa from 6 figures to 7 and beyond.
In this episode, you’ll learn:
- Why retail revenue is so critical for the growth and sustainability of your spa and how at-home devices like the My Skin Buddy can significantly boost your spa’s retail revenue
- The key elements of a optimally designed retail section that properly displays your devices
- How to educate your clients on the benefits of the devices you sell in a natural way
- Ways to showcase your client’s success with at-home devices like the My Skin Buddy so that the product essentially sells itself
It’s no secret that I love paid advertising, particularly on Facebook and Instagram. I’ve said it many times here on Spa Marketing Made Easy, and I’m confident I’ll say it many more, but today, my guest and I are digging into a realm of advertising I’m not as familiar with: Google Ads.
Joining me in this episode is Deirdre Andrews, the founder and CEO of Define Marketing, and a Google Ads expert who helps her clients and students get to the top of Google’s search rankings so they can grab control over their online visibility and turn clicks into clients and customers.
In this episode, you’ll learn:
- Why are Google ads are a priority in a brick and mortar spa’s marketing strategy
- Why would you pay to be in front of yourself even if you’re the number one organic listing
- Why SEO and search marketing go hand and hand and key considerations to keep in mind as you navigate SEO
- The 101 on how Google Ads work and a good budget to start with
- Deirdre’s step-by-step process for getting started with your Google Ads campaigns
To connect with Deirdre and get links to all the resources mentioned in this episode, read the full show notes at: http://www.addoaesthetics.com/blog/134
And click here to a community of like-minded aestheticians working to build a thriving career and business inside the Spa Marketing Made Easy group.
“The riches are in the niches.” You may have heard the saying before, but you might be thinking, “How does specializing in one thing bring me more clients, more revenue, more success? That doesn’t add up!”
I know it might seem counterintuitive on the surface, but when you dig deeper, you’ll find that focusing on your one thing is also what allows you to become the ultimate expert, and no one is a better example of this than my guest on this episode, Tara Walsh. Tara is founder of The Lashpreneur, where she shares her passion and genius for helping other lash artists start, build and grow their incredibly successful lash artistry businesses.
In this episode, we discuss:
- Tara’s journey from becoming an aesthetician and lash artist to starting her coaching business as The Lashpreneur
- Why Tara focused her business’ niche to lash artist and how the powerful concept of niching down can benefit you as an aesthetician and spa owner
- Benefits of only focusing your marketing on one thing to draw in your dream client
- Cultivating an entrepreneurial mindset and what kind of development is needed if you want to scale your business and expand your team
Sure, you’re happy to get engagement on any one of your social media posts, but when it’s primarily from people who don’t live anywhere close to your business, well, it’s a little less than ideal.
As a local brick-and-mortar spa owner, our goal for social media should always be to connect and build relationships with the people who live in our local area and actually stand a chance to walk through our doors. Here to help us learn how to get found by and build up our local following is my long-time copywriter and social media strategist, Danielle Pastula. Together we discuss why getting strategic with hashtags and location tags on Instagram is the key to becoming your area’s top aesthetic expert.
In this episode, you’ll learn:
- The two things you need to leverage in all of your Instagram content to get found by people who live in your local area
- Why the algorithm is actually a good thing and can help you get found by your ideal client when you know how to use it in your favor
- Understanding the various categories of your hashtag groups and how to research and compile them for your posts
- Answers to all your questions on how many hashtags you should be using and how break down your hashtag groupings with the ideal combination of tags
- How to leverage geotagging in your content and the strategies for showing up in both the explore feeds for both your immediate neighborhood and larger regional area.
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/132
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
What do you do when it feels like all the progress you’ve made toward your goals feels derailed? While you may feel defeated, the answer isn’t throwing in the towel, but rather, finding a new framework, resetting your goal, and crafting a new plan.
In this episode, I’m joined by Ali Schiller who is the founder of Accountability Works and has been featured in Fast Company, Business Insider, and is the featured accountability expert in Entrepreneur.com’s “Goal Standard Challenge,” where she advised an audience of 25,000 people participating in the program. Clearly, goal setting is her zone of genius, but more so than that, it’s her ability to help you see your goals through and adjust your plan to achieve them along your unique journey.
In this episode, you’ll learn:
- Ali’s key methods and fundamental frameworks for helping you stay accountable to your goals
- How a Freedom List can help you get focused on what’s important to you and cut cord on what’s not
- The power of planning with pen and paper and why it’s not a particular system that’s going to determine your success in reaching goals
- How to ditch the feelings of guilt if you find yourself needing to scale back or reset your original goals
- Why effectiveness is far more important than efficiency when examining how we’re going to reach our goals
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/131
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Are you pulling together promotions without rhyme or reason? How about drawing up a deal only to realize once people are buying that it actually doesn’t serve your long-term business sustainability? Don’t fret, that’s what today’s podcast episode is for!
In this episode, I’m joined again by my Growth Factor students, Sara and Melissa of Sykes & Lanno Skinbar, who are knocking it out of the park with crafting promotions for maximum profitability. In fact, this skill helped them meet a big monthly revenue goal in a matter of a few hours, and today they’re sharing their top tips and ways of thinking through promotion creation so that your clients aren’t the only ones benefiting.
In this episode, we discuss:
- How to leverage promotions as a powerful tool right at the time you need them most to meet your goals
- Why it pays to have go-to promotions in your backpocket
- How Melissa and Sara craft, plan, and prep for their promotions
- How they navigate discounting, and the key metrics they look for to ensure maximum profitability on a promotion
To read the full show notes for this episode and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/130
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!
If you’re not familiar with their backstory, Skincare by Alana started in humble beginnings inside a 70 square foot day spa room, which they’ve scaled into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales. And while there are many facets to their business’ success, a large piece of the puzzle has been PR.
In this episode, you’ll learn:
- How Alana and Jared use the power of PR in all three of their businesses, and how they initially embarked on their publicity journey
- Why it’s important to define what publicity means for you and the steps for determining which outlets to focus on gaining publicity
- What it means to “build your ladder” to gain momentum in the media and their top tips for pitching with persistence
- An introduction to their new product and how their using PR to spread the word, plus their advice on when to bootstrap your PR efforts versus paying for publicity management
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/129
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
If you’re tuning into this episode as it’s released, you’re well aware of the current state of our world, the economy, and the brick-and-mortar industry. This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release as a podcast episode for late April.
Well, times have changed, and my team and I decided we needed to get this training into your hands, or rather, your earbuds, asap. As you listen, you’ll hear me make reference that we are not currently in a recession, which just goes to show how quickly the tides can change. While the spread of COVID-19 has sparked a downturn that will take time to recover from, I’m optimistic that the timeframe will not take nearly as long as it did in the past and that these steps will serve you well as we come back from this, and we WILL come back from this.
In this episode, you’ll learn:
- Ways to cut your expenses and manage your cash flow
- Why it’s critical to continue marketing full force and what to focus your marketing on
- A breakdown on conducting your inventory management to ensure you don’t have too much cash tied up in product
- The why and how behind knowing your numbers, especially your profit margins on all treatments
- How to continue networking online and offline
To read the full show notes, connect with resources mentioned in this episode, and to gain access to additional resources to help you and your business during this time, please visit: http://www.addoaesthetics.com/blog/128
Stay connected to a community of like-minded aestheticians that’s packed with additional resources inside the free Spa Marketing Made Easy group.
In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where she has taught thousands of students how to step into the spotlight to gain publicity for their brands and businesses, but was once afraid to step into the spotlight herself.
Her journey is one of courage, critical mindset shifts, and realizing that the impact she stood to make in the world was greater than her fear. Now she helps others do the same by taking experts who are “hidden gems” and giving them the tools to transform into industry leaders, and even household names by getting featured in places like O, The Oprah Magazine, Forbes, and Inc., as well as top-ranked podcasts and national TV shows.
In this episode, we discuss:
- Selena’s personal journey in discovering her passion for publicity and how it wasn’t always a natural calling to step into the spotlight
- How Selena shifted her perspective to push past fear so she could make the impact she desired for her life and for her clients
- Her 4 mindset shifts and lessons that you can take away to get past your own publicity hangups and mental blocks
- Why publicity is critical for aesthetic experts and simple steps for getting started generating publicity for your brand
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/127
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics.
In this episode you’ll learn:
- What the Fitzpatrick Scale is and how it’s utilized by a variety of wellness, medical, and aesthetic professionals
- How the Fitzpatrick Scale is broken down and what it’s actually used to measure in the skin
- Aesthetic considerations to keep in mind when performing light and laser treatments and questions to ask to ensure proper Fitzpatrick skin type determination
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Securing press for your brand and business is one of the best ways to instantly boost your credibility and authority as an aesthetic expert, and the best part is, it’s free!
However, with benefits like that, you can bet that securing publicity for your brand isn’t exactly a cake walk. However, when you know the right steps to take and how to pitch your story well, you’ll be well on your way to what my guest on this episode calls, your “PR Snowball Effect.”
Listen in as I chat with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. Needless to say, she’s a total pro, and she’s here to give you a crash course in securing publicity for your brand.
Tune in to get her insights on:
- Why you’re fully equipped to gain publicity for your brand and how it can be used to step up both the local e-commerce side of your business
- How PR gives you social proof and credibility that allows you to stand out from the crowd
- What types of media outlets to focus on and Lyna’s two primary considerations for where to focus your attention
- Lynya’s top tips for pitching a great story, keeping your head in the game amidst rejection, and creating your PR “Snowball Effect”
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/125
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring!
In this episode you’ll learn:
- What sugaring is and the basic elements of what makes up sugaring paste
- The key differences between sugaring and waxing
- How sugaring can be used successfully and important considerations around contraindications
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Did you know that for every 25 reviews we get on iTunes, we’re giving you a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business?
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked inside the Spa Marketing Made Easy Vault!
How would you like to be the household name aesthetician or spa in your town? How would you like to do it without spending a dime on advertising? Now, if you’ve been a listener to Spa Marketing Made Easy for even a few episodes, you know I love Facebook and Instagram ads, but another way to boost your brand recognition and aesthetic expertise is through publicity aka PR.
If you thought publicity was just for celebrities in Hollywood, you’re going to want to fire up your notes app and turn up the volume, because these strategies stand the chance to put your spa on the map and help you stand out from the sea of other spas in your area!
In this episode, you’ll learn:
- Why publicity is so important for creating brand recognition and marketing your business
- 5 strategies for gaining publicity in a variety of mediums and with different audiences
- How pitching to both local publicity channels as well as industry outlets can benefit your brand
- My top recommended news outlets and resources to begin searching for publicity opportunities
To read the full show notes for this episode and connect with all the resources mentioned,visit: http://www.addoaesthetics.com/blog/123
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care.
In this episode you’ll learn:
- What the Clear + Brilliant treatment is and how it works plus the ways you can customize your treatment to fit the unique needs and skin conditions of your client
- The technique I use to perform the Clear + Brilliant treatment and the product I used during and after the treatment
- Why I suggest having clients come in for a Hydrafacial as a supplementary treatment for best results
Products mentioned in this episode:
- Skinceuticals C E Ferulic
- Skinceuticals Epidermal Repair
- Skinceuticals Physical Fusion UV Defense SPF 50
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa of Sykes & Lanno. Every month in 2020, I’ll be sitting down with Sara and Melissa to pull back the curtain to show the real behind-the-scenes in what it takes to build a seven-figure esthetic practice and keep that success sustainable.
Now that we’re squarely in the middle of Q1, we’re analyzing how they have 3X’d their revenue from Q1 of last year and what action they’re taking to continue their exponential growth moving forward.
In this episode, we discuss:
- What they attribute to their exponential growth compared to Quarter 1 of 2019
- The numbers around their client retention rate and how they get 95% of their clients to rebook
- How they structure their consultations and regimen design to increase client compliance and ensure optimal results from their treatment plans
- How they break down the conversation and communication both during and after treatment to provide an excellent client experience
- What steps they’re taking now to continue to refine and scale their growth efforts moving into March
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/121
To continue the conversation and connect with like-minded aestheticians building thriving careers and business, click here to join the Spa Marketing Made Easy community: https://www.facebook.com/groups/SMMEPodcast/
For every 25 reviews we get on iTunes, we’re giving our listeners a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business! If you have yet to leave a review, head over to iTunes and give your honest feedback, and click here to access the free resources already unlocked!
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, we’re getting intimate and talking about something that is often taboo, that is, until you get into the treatment room. I’m talking about vaginal rejuvenation, and more specifically, the diVa laser treatment.
In this episode you’ll learn:
- How treatments like diVa have changed the conversation around vaginal rejuvenation
- Common concerns you’ll often hear from women in your treatment room and why diVa can be an excellent solution
- How the diVa treatment works and how many treatments are necessary to experience desired results
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketing extraordinaire, Tarzan Kay.
Tarzan is a former copywriter turned course creator who helps business owners craft emails that lead to connection with your ideal client, and ultimately, to them whipping out their credit cards. If you’re someone who has struggled with what you could possibly email your list beyond your monthly treatment and product specials, this is an episode you can’t afford to miss.
In this episode, you’ll learn:
- How Tarzan transformed from someone who was afraid of sending emails to her list to someone who embraced email marketing and getting incredible results to prove that email is 1000% worth the effort
- The two primary areas of opportunity with email marketing you have as a spa owner and aesthetician
- Why connection with your current and potential clientele is the critical factor in your email marketing success
- How to storytell in your emails to create connection and never run out of things to say
- Tarzan’s top email tips for getting people on your list and opening and reading your emails
To connect with Tarzan, get her 3-email welcome sequence created specifically for Spa Marketing Made Easy listeners, and to read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/119
Click here to join the Spa Marketing Made Easy community where we keep the conversation going after the latest episode has aired: https://www.facebook.com/groups/SMMEPodcast/
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications.
In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasive face lift.” Anyone who knows it love the instant gratification results, but what makes it even more powerful is it’s cumulative results.
In this episode you’ll learn:
- What microcurrent is and how it stimulates the cellular structures of the skin to stimulate collagen and elastin
- Ways that microcurrent can be used within your esthetic practice -- from signature services to retail
- Contraindications to keep in mind plus my top no-brainer tip for selling the at-home microcurrent device during your treatment
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. That’s because with you as your business’ leader, if your life is in unorganized chaos, you business will tend to be as well.
Work/life is not a balance, it’s a blend, and in this week’s episode of Spa Marketing Made Easy, I’m sharing my four simple tips to getting your life organized like a CEO.
In this episode, you’ll learn:
- How I structure my schedule to be set up for success and not over-booking or overextending myself or my energy
- Pieces of my life that I outsource to save myself time and mental bandwidth, and that also help me save money, which is an added bonus
- How the way show up at home has a direct impact on how I show up for my business
- The 4 tangible tips you can put in place today to get more life tasks organized or off your plate
To connect with resources mentioned in this episode and read the full show notes, visit: http://www.addoaesthetics.com/blog/117
Click here to join the Spa Marketing Made Easy community where we keep the conversation going after the latest episode has aired: https://www.facebook.com/groups/SMMEPodcast/
