Med Spa Growth & Profitability Show
Welcome to the Med Spa Growth and Profitability Show! I'm your host April Iannazzone. Before we start I want to be clear... We’re here for one thing and one thing only, to help YOU RAPIDLY scale your business. So If your willing to put in the work, our inspiring interviews, massive, game-changing strategies, and proven profit driving techniques will not only transform your business but you as a leader!
In this episode learn the inside tips they need to develop a proactive online reputation management strategy to deal with problems before they arise.
To watch the full interview and show notes visit:
https://medspagrowthandprofitability.com/online-reputation-management/
On this episode we discuss why you should offer patient financing in your Aesthetic practice AND exactly how to do it.
Our guest was Melinda Kosareff from Denefits.
Denefits offers an amazing service to practices and you can hear all about that in the podcast episode.
Let's talk about those top three reasons you should be offering patient financing...
Excited for today's interview with Jason Kunz, Senior Account Executive at NFP. Jason has been licensed in the insurance industry for more than 20 years and maintains the designation of a certified insurance counselor demonstrating his expertise and commitment to the industry.
Early in his career he was intrigued with the unique insurance exposures presented by the medical spa industry. He dedicated himself to specializing in insurance solutions for this niche industry with great success. Representing the leading insurance companies in today's market, Jason is able to tailor coverages to meet medical spa owners specific needs. During his career he has built a large portfolio of clients, but he is most proud of the relationship he's built with his clients.
Along with his team, Jason provides exceptional service and risk management solutions for his clients. With his extensive background in the medical spa insurance industry, Jason is able to personalize solutions that meet the needs of a variety of clients, both large and small from across the nation.
Curious about the types of insurance available? Tune in to hear Jason's insight into insurance coverage for your medical spa.
Today on the Med Spa Growth and Profitability Podcast we’re joined by Jamie Lowary, the Channel Relations Manager at PATLive.
Whether you own a small business or have multiple locations, customer service is something that can not be ignored. You have many options for how you handle customer service for your medical spa, you could hire a receptionist at your location or you could completely outsource your receptionist.
I love what PATLive is doing to help businesses of all size provide around the clock customer service. They are a 24/7 answering service open 365 days a year. With PATLive you aren’t working with a big box call center, you’re working with 100% US based top notch agents dedicated to getting to know your business to ensure that none of your calls go to voicemail.
If you are looking to up your customer service game and gain patient loyalty, outsourcing and using a service like PATlive for your medical spa may be what you need.
I'm excited to welcome Tim Sawyer! Tim is a highly regarded motivational speaker, author and practice management consultant within the modern medical and aesthetic industry. Currently Time is President and Co-Founder of Crystal Clear Digital Marketing, which was just recognized as #210 of the 500 fastest growing privately held companies in the United States and #1 in Orlando, Florida! Crystal Clear is the only fully integrated digital marketing and software platform on the market.
During his career Tim has led over 40 educational lectures and in 2017 was named faculty for countless prominent associations. His expert consulting has been implemented in hundreds of medical practices across the globe and has helped educate doctors and staff on how to find, serve and keep more patients profitably.
In our interview Tim talks more about his opportunity management software and how to track and follow up with leads and patients.
Today I'm joined by the wonderful Patti Biro. Patti is the founder of Patti Biro Associates, a consulting firm specializing in creating brand enrichment through brand definition, program planning, special events, retail consulting and education in personal products, spa and wellness industries.
Located in Texas, Patti serves clients throughout the United States and Canada and began working with medical spas in 1995. Throughout her career she has continued to develop integrated programs for hospitals, wellness centers, associates and employers. Her approach is to combine the best of the wellness and lifestyle program components with medical spas, day spa services and retail. This unique business model requires a thorough understanding of regulatory scope of practice and compliance guidelines.
She's a frequent speaker, author and panelist in the medical spa trade show industry circuit. Additionally, she writes extensively for trade show magazines such as Skin Deep, Massage Magazine and Land of Val. A very accomplished woman, indeed!
I'm so excited for my interview with Patti, so tune in to learn about brand positioning for your business!
I am really excited for today’s podcast with with Elyse Cheffer, real estate agent and international speaker. Elyse has spent the past 16 years helping buyers and sellers in Florida locate, purchase or lease commercial and residential real estate. She is amazing at identifying ideal commercial locations, especially for medical and aesthetic practices.
It’s more than a business for Elyse. She has a deep passion for helping others and receives great satisfaction supporting others in achieving their goals and objectives as it relates to real estate. She is routinely the recipient of Performance awards for sales and customer service and for the past eight years she has received the Top Producer award! She’s also shared real estate strategies internationally. Elyse is amazing!
Today Elise and I are talking location, location, location! Finding the right location is a topic that comes up often with my commercial clients, not just my medical spa clients. The location of your medical spa is critical to your success and can really make or break a business. While loyal customers, amazing services and rave reviews are all important the location is absolutely critical. Tune in to hear some of the top concerns that buyers go to Elise with and what you should consider when looking for a location for your medical spa business.
First impressions matter!
I’m thrilled to welcome Mallory Lennon, Founder and Interior Designer of Reimagine Designs based in Canada.
Mallory spent seven years working as an aesthetician, graduated from Interior Design school in 2013 and active membership in her local associations IDN and IDC and Interior designers of canada. Her work has been featured in East Coast Living and numerous other publications.
She is committed to the success of every project and she enjoys challenging the status quo. Her passion is a testament to her work ethic, which allows her to beautifully reimagine spaces.
It was important for me to have Mallory on today because there is so much thoughts that goes behind designing a medical spa or aesthetic practice. Creating a well designed space is often overlooked, but shouldn’t be as it’s your patients first impression of you and your business. It’s going to make a lasting impression and so serious thought should go into the design of your practice.
I had the absolute pleasure of talking with my good friend Alex Coursen today on Med Spa Growth and Profitability Podcast. Alex is the Founder and Creative Genius behind the FInity Creative Group, which prides itself on not being the usual cookie-cutter branding, marketing and sales management group. It’s been a joy to watch both of our businesses grow through the years, so today’s interview is a real treat!
Alex and her team help capture a brands story from a digital front as well as from a messaging standpoint. In doing so they are able to show the owner and businesses stories, which are separate. They tell stories as powerful as the work of the people they are capturing.
I love the FInity Creative Group because they are truly able to get the look, the feel and the emotional of brands on video. When it comes to medical spa’s people don’t often think about branding, but they should!
Tune in to hear Alex and I talk about what sets one medical spa apart from other from a branding perspective.
Want to stand out from the crowd? Have a great website! This starts with real images and no stock photos! Video is the way to go! Engage with your ideal clients by showcasing a video on your homepage!
Do you want your clients to view you as an authority in your field? Do you want to stand out?
If so, today’s episode of Med Spa Growth and Profitability Podcast with Ian Garlic is for you! When I met Ian about a year ago at a mastermind, I knew he needed to be on the podcast! I absolutely love the way he is producing testimonials and telling stories through videos.
Ian and I are talking all about the power of storytelling through video. It’s no secret that videos are a great way to capture your audience, and in the medical spa industry they are incredibly important. Your clients are spending a significant amount of money and trusting you with their looks, health and well being so getting to you know and trust you is necessary. Allowing future clients to see you and get to know you on video before meeting you allows them to get to know you and start the trust process. This is helpful so that way once you meet in person you can spend less time selling them and more time answering their questions about your services.
Video is great from a conversation standpoint so it’s no surprise that YouTube is the 2nd most used search engine!
April Iannazzone interviews Marisa Faircloth of Restorations MedSpa.
In this episode we'll cover:
- The factors driving unethical behavior in the med spa industry
- 4 questions clients should ask to assess a med spa's commitment to ethical practices
- How to handle clients who request procedures that are not in their best interests
- Designing a marketing strategy that captures your commitment to ethics and helps you attract clients
Want The Full Post & Show Notes? medspagrowthandprofitability.com/medical-spa-ethics
Contact Information: -
Med Spa Growth and Profitability -Helping you Scale your Med Spa to 7 Figures and Beyond - www.medspagrowthandprofitability.com
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Click below for your FREE consultation to discuss your Med Spa's business goals, where you are now, and where you could be! https://medspagrowthandprofitability.com/mdm-call/
In this episode Kristin Groop (a.k.a. “The Laser Chick”) discusses the importance of on-going med spa training on treatments... but more importantly how to choose the BEST courses. T
This episode will cover:
- Why device research is the first step towards good med spa training
- What to look for in great med spa training
- Why sales training matters as much as device training
For Full Show Notes. Video, & Transcript:
Click here for show notes and to watch the full video.
Connect with Us:
In this interview, Ramin Monfared offers tips to on managing medical spa cash flow. Ramin is the co-owner of two med spa locations in Houston, Texas. He has a background in business and banking. He’ll give advice on increasing revenue, cutting down costs, and putting more money in the bank.
This episode will cover:
- Tips for increasing your revenue
- The best way to cut costs
- What you can do today to improve your cash flow
For Full Show Notes. Video, & Transcript:
Click here for show notes and to watch the full video.
Connect with Us:
Have you ever considered adding specialized at-home services for your clients?
Dr. Chantal Lunderville built her entire Med Spa practice based on boutique style, at-home services.
In this episode, she shares the challenges of starting a Mobile Med Spa practice and what new business owners MUST do to overcome them!
For Show notes and to watch the full video interview go to:
Many med spa owners do not take their profit margins into consideration when they open their doors.
Some might not even be sure what a profit margin is.But they need to learn to treat their med spa like a business.
They need those profits to keep their business running in the long term. There are six numbers that every business owner needs to know...
For show notes and to WATCH FULL VIDEO:
https://medspagrowthandprofitability.com/medical-spa-profit-margin/
