MN AMA Get In The Game Podcast
Audio from the Minnesota American Marketing Association's November 2009 Conference
Business 85 rész MN AMA Get In The Game Podcast
Keynote-Lovemarks -The Future Beyond Brands
63 perc
85. rész
John Bowman & Peter Hubbell, Saatchi and Saatchi
Lovemarks - The Future Beyond Brands
Has marketing reached a dead-end in this recession? Is there nothing beyond branding-as-usual? Saatchi & Saatchi answers an emphatic "No!" In "Lovemarks - The Future Beyond Brands," we will demonstrate our conviction with over 25 cutting-edge examples from around the world. We will reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.
Lovemarks - The Future Beyond Brands
Has marketing reached a dead-end in this recession? Is there nothing beyond branding-as-usual? Saatchi & Saatchi answers an emphatic "No!" In "Lovemarks - The Future Beyond Brands," we will demonstrate our conviction with over 25 cutting-edge examples from around the world. We will reveal vital dimensions of mystery, sensuality and intimacy that empower achievement of loyalty beyond reason.
