The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.   Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper. But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name. This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.   Timbo's Top 3 Attention Grabbers I love her mindset of seeing opportunities not problems. This links many of my guests.  I loved her willingness to be transparent, and tell it how it is.  And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.   Links & resources mentioned in today's episode Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education Other successful female entrepreneurs Timbo's interviewed: Julie Mathers of Flora & Fauna Abigail Forsyth of Keepcup Melanie Perkins of Canva   This week's Monster Prize Draw winner Tolita Dukes of marketing agency 8Seconds   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Want to know how to adapt your marketing during Coronavirus? COVID-19 has thrown up all sorts of challenges, and opportunities, for business owners everywhere. Some have sadly had to close, some are finding it incredibly tough, whilst others are innovating like they’ve never done before. Today’s guest fits into that category. It’s a challenge-everything episode 501 of The (award-winning) Small Business Big Marketing podcast. Mad scientist, Ben Newsome, is the founder of Fizzics Education, a business delivering science shows, workshops and parties to kids across Australia. Ben’s that guy in the white lab coat, protective goggles and ridiculously over-sized rubber gloves who mixes Mentos with Diet Coke, then explains why it explodes! Since 2004, he and his team have built a hugely successful business, reaching over 2 million kids, face-to-face.  Well, COVID-19 changed all that. Schools closed, and events became a no-no, putting an end to the way Fizzics Education had traditionally done business. So, like all mad scientists who come up against blocks, Ben got innovative, leaving no stone unturned as he came up with clever new ways of doing business. The great news is, those clever new ways have proven a huge success, delivering much needed cash flow, stability and purpose for his team, a whole new digital offering that he can scale globally, along with strategic partnerships he could never have imagined. One thing to note as Ben shares what he’s done … Please listen with an open mind. If you find yourself saying “It’s alright for Ben, but my business is different!” then smack yourself on the wrist and keep listening. Keep asking yourself, “How can I implement that idea in my business?”   Here's the email Ben sent me, detailing idea-by-idea, how he's adapted his marketing during Coronavirus ... Hey Timbo, It's been a while but it's Ben here at Fizzics Education. Not an entry for the monster Prize draw (although I'm happy to say that your podcast is exactly what people need to listen to so they can turn up the dial on their marketing, especially now). I'm reaching out because I thought the pivot we're doing for science education has been extraordinary and worth your listeners time. We've done a 180 in 48 hours and am offering all our science classes virtually by video conference to schools and parents around the globe. With a quick call to aligned businesses & schools, here's what we've done ...  For businesses We've designed a collaborative technologies accelerator for businesses looking to transform their digital offerings. I'm working with my agency on a wider offering of modules for businesses looking for quick wins too. https://www.fizzicseducation.com.au/collaborative-technologies-1-day-accelerator/NB: We are making an offering page for SBBM listeners. Free stuff! This will be live later today: https://www.fizzicseducation.com.au/sbbm We've also been running online science programs for corporate sites. Many businesses are feeling the strain of having kids at home whilst trying to run their operations. Our 1 hour through to 3-hour programs for kids that helps occupy the kids so that the adults can keep working  https://www.fizzicseducation.com.au/holiday-programs/corporate-vacation-care/online-vacation-care-programs-for-corporate-sites/ For parents we created 20 virtual classes where kids from across Australia join us for 4 weeks of holiday science programs. Great success here. https://www.skillsandthrills.com.au/vendor/fizzics_education/ we now have an online science club and we're taking EOIs now https://www.fizzicseducation.com.au/holiday-programs/australia-wide-beyond-online-classes/online-science-club/ We have been running online science parties as well https://www.fizzicseducation.com.au/science-parties/online-science-parties-made-awesome/ For schools Have adapted 25 primary and high school science workshops as products that schools can use to enrich student learning https://www.fizzicseducation.com.au/schools/video-conference/ Together with Sean Sullivan from Cool Runnings, we're one of the first adopters of Zoho Classes, an online learning platform that is being rolled out globally. This only got announced this week and we already have interest in India and the Philippines. https://coolrunningsbusinesssolutions.com.au/zoho-classes/ Fizzics will be part of an NSW Department of Education learning portal that will be released on May 22. Several 30-minute lessons with student worksheets will be available for 2500 schools across the State to use. Am helping museums & others around Australia and the USA to provide free virtual lessons as an impromptu learning festival via Center for Interactive Learning & Collaboration https://www.cilc.org/community Put 40 online classes onto the federal government 'science engagement site called Star Portal. They regularly share new content onto socials. Teachers & others sites search this for ideas  https://starportal.edu.au/ Sponsored the STEM2020 conference where hundreds of teachers across Australia are learning how to teach STEM in their classrooms (offers & discounts here) https://stem2020.com.au/ Put daily live classes onto NSW Distance & Rural Technologies portal for schools to access https://dartconnections.org.au/ Am offering live class content globally through services such as CILC, Streamable Learning & Connected North in Canada For Australian museums, Universities & science organisations Am delivering live webinars throughout May for several hundred organisations around Australia on how to run effective science festivals online. https://inspiringnsw.org.au/2020/04/20/learn-how-to-deliver-online-stem-programs/  General marketing pivots We worked with Sean Sullivan from Cool Runnings to quickly get a banner on our site directing all visitors to our virtual science classes https://www.fizzicseducation.com.au/schools/video-conference/ Media releases got sent out about virtual science classes in March. This resulted in podcast spots and some blog interviews (some coming out later on) Teacher chatter podcast http://teacherchatter.com/2020/03/18/ep17-ben-newsome/ Just Kidding Magazine liftout https://2ef9d51d-7f23-4784-bf21-0728631b0288.filesusr.com/ugd/1f7d7b_6a71155135ed463c9bc7afad96628bef.pdf Lined up podcasts with a variety of organisations on the FizzicsEd podcast that have been affected but can help our customers https://www.fizzicseducation.com.au/category/podcast/fizzicsed/ Wrote an article on a shopping list for parents that will help them teach science to their kids (over 1000 people have read it already and taken action) https://www.fizzicseducation.com.au/articles/covid-19-shopping-list-for-virtual-science-classes/ Wrote a heap of blog articles for teachers looking to deliver online teaching effectively https://www.fizzicseducation.com.au/category/articles Produce several videos on online science teaching and got them onto socials as well as embedded on our websiteParties https://www.facebook.com/fizzicseducation/videos/271972573839225/Schools  https://www.facebook.com/139612453383/videos/2513713335545898/ Ran a live Facebook session about the Supermoon (people attended from the Phillipines, Japan and Australia) https://www.facebook.com/139612453383/videos/244977053310224/ Installed TrustPilot onto our website as a 3rd party review to show social proof. This website integration is ongoing. https://au.trustpilot.com/review/fizzicseducation.com.au Lots of phone calls for collaborations on grants as well as offering to a variety of sites. Reached out to this guy called Timbo who runs SBBM :) I've written this so that your listeners can hopefully see that there are plenty of opportunities to make things happen. Yes, everyone's business is different, every industry has its own way with connecting with customers... but the point is that now is the time to get motivated. Now is the time to push harder. Not just for the business and your people, but for the community as a whole.  Please give me a buzz if you need to know anything about the above! Kind regards, Ben Newsome  Here’s what grabbed my attention from that chat with Ben ... I love Ben’s quote about “Doing something … even if you’re not entirely sure what you’re doing!” I love the idea of teaching something via an online course you create then selling it on a website like Udemy or even better, your own website. I love how Ben suggested acknowledging you’re in overwhelm right now, then get on with it. Build that momentum. If you need some support, then join the SBBM Tribe on Facebook. This week's Monster Prize Draw winner ... John Kennedy of Tide Financial Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...  

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...          

On today’s episode, how a Year 10 dropout saw a film that changed the entire direction of his career … in fact, of his life. “We chose denim because jeans are a staple, they are also a piece of clothing that says a lot about you, and for that reason we believe we offer something unique to those people who want to do the right thing and help others.” More about James Bartle James Bartle is the founder of Outland Denim, the denim brand making jeans differently and setting a new standard in the highly exploitative fashion industry. Driven by a desire to curb the trafficking of young girls in the multi-billion commercial sex trade, James created Outland Denim to generate training and employment opportunities for women vulnerable to exploitation and abuse. Ten years on, the OutlandDenim brand can be found in some of the world’s largest department stores, employing over 100 women, and is seen worn by the likes of Meghan Markle and Leonardo diCaprio. In this passionate chat Outland Denim's James Bartle shares Just how big an impact one film had on him and his family Why he chose jeans as the way to address a major global problem Why he went from a NFP business model to for-profit The impact celebrity endorsement had on his business The power of being B-Corp certified Plus some heart-touching stories of employee success Other business owners I've interviewed running socially aware businesses Interview with KeepCup's Abigail Forsyth Interview with Flowhive's Cedar Anderson Interview with Who Gives a Crap's Simon Griffiths Monster Prize Draw Winner Sophie McGuire of Locus Online

In a world ruled by major corporations and big financial institutions, it’s unlikely for a young company to quickly grab a significant chunk of the market. But that’s exactly what a digital pocket money concept did. Not only that, but it has also been able to solve a pain point faced by most parents and built a reputation for being trustworthy. Today, our special guest is Mario Hasanakos, the co-founder of Spriggy—an online banking tool that helps parents teach their kids about money. Spriggy has revolutionised how Australian kids get their pocket money while preparing them to have the skills needed in a cashless society. Mario talks about how the idea for Spriggy started and how they’ve been able to gain a foothold in the market because of their transparency and genuine desire to help people. The financial crisis hit the market hard and has led many people to become worse off. Most critical are those with low financial literacy and Mario aims to change that. He shares with us their future plans as they continue to solve problems faced by parents. Tune in and you might get inspired with a golden idea to change the world!   About today’s guest Mario Hasanakos Mario Hasanakos is co-founder of the fintech startup Spriggy, which uses real-world payments technology and mobile banking apps to help parents teach kids about money in a digital age.  Since launching in 2017, Spriggy has enjoyed tremendous success, opening over 400,000 accounts and helping countless Australian families set their kids up for financial success in a digital future. Prior to founding Spriggy, Mario worked in Investment Banking for seven years with breaks to pursue projects in technical diving and mountaineering. Holding degrees in Physics, Computer Systems Engineering and International Relations, Mario loves storytelling and has a passion for using technology in education to change the world. Connect with Mario Hasanakos through: Spriggy's website Mario Hasanakos’ LinkedIn What we discussed in Episode 498 Mario talks about his unconventional career path The inspiration for Spriggy How Spriggy works Their source of revenue Transparency and the different types of trust Establishing trust and getting a foothold very quickly How they seek social proof Tactics they used to garner trust How they came up with their name Dealing with the hard times and working with a business partner Having the hard conversations Future plans for branches The rule of 5 they follow Extending their brand to other industries Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Mario... I love how hard Mario and his team are working to ensure they’re a trustworthy business. Having a great brand, a frictionless transaction process, great reviews and fantastic social proof are just some of the things you could be doing to ensure the same. I love Mario’s infinite respect for his business partner Alex, and their willingness to have those difficult conversations. And I love Mario’s Rule of 5 - if you do anything five times in your business (or life for that matter!) then it’s time to stop and ask if you should be doing it a different way. What grabbed your attention? Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - The art AND science of standing out in this ridiculously crowded marketplace 

As a small business owner, you’ve probably been finding difficulty grabbing your customer’s attention in a world that is constantly bombarded by mass advertising. How do you stand out? How do you get your message across? You know that if customers just took notice of your business even for just one moment, they’ll definitely buy your product. In this episode, our special guest, Jamie Mustard, joins us to share how blocks are the solution to your business getting noticed by the right people at the right time. We live in an over messaged world that gives us too many choices. But the secret to cutting through all the clutter is by using blocks. Jamie gives us great examples of how blocks have been used in speeches, art, and marketing.   Now, the idea of using blocks is great, but how do we even make one? Don’t worry as Jamie gives us the basic principles on how to create blocks and use the law of attention to be heard and seen. There’s marketing GOLD dripping from our ceiling here, so it’s best you listen now! About today’s guest Jamie Mustard Jamie Mustard is the author of the book, The Iconist, which is all about the art and science of standing out. In his book, Jamie provides lots of case studies, examples, and stories of businesses and artists using blocks to get noticed in this crazily crowded marketplace.  Connect with Jamie Mustard through: The Iconist's website What we discussed in Episode 497 The battle for attention in digital media Jamie talks about the psychological repercussions of over message or what Jamie calls “delusion”  Jamie shares why choice overload or offering too many things is not good A case study on the impact of the removal of all signages in Sao Paulo, Brazil The concept of using blocks and icons to magnetise attention  Examples of blocks in speech, music, and visual arts The importance of size and repetition when creating a block Jamie gives examples of blocks used in marketing The basic principles of how to create blocks and use the laws of attention Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Jamie ... I love the fact that he’s reminded us just how crowded a market place we all operate in. Do yourself a favour and spend some time reflecting on this. It’s scary, but critical as it’ll motivate you to spend more time crafting marketing messages that cut through the clutter. I love Jamie’s view on repetition. If you’re one of those marketers who feels the need to constantly reinvent the wheel, then I’d encourage you to stop and instead focus on repeating those parts of your marketing that actually work. I love Jamie’s reminder that choice is not necessarily a great thing to offer your customers. Often us consumers struggle with too much choice, so make it easy for us and make a few great offers and not multiple average ones. If you loved our discussion for today but are having struggles with the concept, don’t give up! Just leave your questions in the Comments section below and I’ll get Jamie to respond. If you want to win over $1,000 worth of prizes, share one idea you learned from the show that you implemented and email me at tim(at)timreid(dot)com(dot)au Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Grab a copy of Tim’s book—The Boomerang Effect, at his website Small Business Big Marketing Last week’s episode - Boost sales and bust customer churn with this stupidly simple and fun customer engagement hack

Who knew boosting sales, smashing customer churn, and increasing customer engagement could be this simple? It may sound a bit unbelievable but wait till you hear what today’s guest has to share. Bonjoro founder, Matt Barnett, takes us through how he came up with the video marketing hack he used to convert leads for his tech startup, which ultimately failed. But his simplistic way of reaching out to leads, later on, gave rise to Bonjoro. And the rest, as they say, is history.  The self-titled Papa Bear of Bonjoro emphasises that a lot of things that happened were unexpected and started in the most unlikely places. He also shares with us three high-converting video sales funnels you can use to get immediate results.  Tune in to get those little gold nugget insights to spur on some creativity!   About today’s guest Matt Barnett Matt Barnett is the founder of Bonjoro, a customer engagement app that enables you to send short personalised videos to a customer’s email or phone number. Matt was a surfer from the U.K. who moved to Australia when he was 26. Being an industrial designer, he is very much in tune with his creative side. His team members even get to design their own bear onesies that they can wear during meetings. Connect with Matt Barnett through: Matt Barnett’s LinkedIn Bonjoro’s website Bonjoro’s Facebook What we discussed in Episode 496 A brief recount of what sparked the idea for Bonjoro Matt talks about getting picked up by big companies Matt shares the problem with chasing perfection Getting popular in a niche he didn’t expect How they came up with a French-sounding name and a bear as part of their brand The Bonjoro culture …. a bear onesie-wearing team that’s a tech company at heart Their most effective marketing channels Matt tells us how Bonjoro works How to effectively use Bonjoro in conversion, activation, and growth funnels Matt talks about overcoming camera shyness How offline businesses use Bonjoro Matt shares the importance of saying thanks to customers Matt tells us about the new upcoming features for version 2 of Bonjoro Timbo’s Top 3 Attention Grabbers Here’s what grabbed my attention from chatting with Matt ... I love how Matt experiments with a multitude of marketing channels and has now focused on three that he knows delivers the results he’s looking for. I love the question Matt posed about “How do you treat a new customer?” And I love how the marketing team at Bonjoro spend time carving out long-form content like eBooks once or twice a year. Remember if you buy Bonjoro at GetBonjoro.com, send Sofia your proof-of-purchase and I’ll send you a Playbook with 30 tried and tested ways of using it. Sofia’s email is sofia@timreid.com.au What grabbed your attention? Let me know in the Comments section below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Adam Rodger of Thrive Pharmacies. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Last week’s episode - Marx Acosta Rubio made a fortune hiring a cocaine addict (twice)

I know, right? It’s crazy! No one in their right minds would do this. Hiring a cocaine addict—not only once, but twice? I certainly wanted to hear where hiring addicts got him-did it work? Is it even possible to turn these people into the best employees? In today’s episode, we are joined by Marx Acosta Rubio, the millionaire turned deca-millionaire who is famous for his story of falling and rising and falling again—only to rise up even better. How exactly do you rise from the ashes after a massive failure? Marx shares with us his rags to riches to rags to riches experience and how he did it. Plus, a bonus strategy he uses in hiring his employees which he has proven to be highly effective. If you’re going through a rough patch at the moment. Whether it be in your business or personal life, then this episode is exactly what you need. Listen now and find some marketing G-O-L-D! About today’s guest Marx Acosta Rubio Marx Acosta Rubio is the founder of Onestop, a company that makes 30+ million dollars in annual revenues selling print cartridges. Marx dropped out of law school to become an entrepreneur. He is also an investor and consultant who shares his wisdom with other entrepreneurs to save them from falling into traps that might paralyse them and keep them from living the life they actually want to be living.  Marx believes that family comes first and they became his inspiration for rising again. Connect with Marx Acosta Rubio through: Marx Acosta Rubio’s LinkedIn Marx Acosta Rubio’s Twitter Marx Acosta Rubio’s Facebook Marx Acosta Rubio’s Website Marx Acosta Rubio’s Onestop Team What we discussed in episode 495 A brief recount of Marx’s early life living in the Venezuelan slums Marx talks about making a difference in the crowded marketplace of cold calling and sales How M&Ms help you make repeat sales Marx talks about the reason why he failed the first time Marx shares an effective strategy he uses in hiring people Why he hired a cocaine addict … twice! The fall Marx talks about his measure of happiness and success Buying back the fallen company Bouncing back after losing everything How Marx makes a virtual business work together with his love for growing people Marx talks about his other businesses Marx shares some nuggets of wisdom Timbo’s Top 3 Attention Grabbers Here are some valuable insights I’ve picked up during my chat with Marx. Stop spending time on the non-essentials of your business. Instead of hiring staff … audition them! Big clients are good … small clients are not so good. What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner It’s time to reward another motivated listener for taking some serious marketing action. Today’s winner is Joel Kene of Boatigo.com. Other resources mentioned A list of all the marketing tools Tim and his guests use to create marketing that gets results - Your Ultimate Marketing Resource List Marx’s other eCommerce business - veryamazon.com Last week’s episode - This Is My Life’s Tony Knight hated his business until he found his passion

Do you want to start a venture close to your heart? If you’re going to build a business with a value proposition that resonates with your clients—your pitch, your objective and your target audience will be crucial to your success. Family legacy producer Tony Knight pursued a job that he loves, and it made all the difference in his life. You can do the same, too. In today's episode, Tony joins us to talk about his startup journey in chronicling other people's lives through film. He also shares the marketing strategies that he uses in reaching out to potential clients. This episode is especially helpful for those who wish to turn their passion into a business. Sit back, relax, and make sure that you tune in to the show to know how you, too, can choose and thrive in doing the job that you love. About today’s guest Tony Knight Tony Knight is the Managing Director of This Is My Life where he and his team create a highly personal and individual history of clients' lives, which generations to come can see. They create a professional and artistic record of life moments that individuals and family alike will embrace forever. He is also the principal photographer and image-maker of his studio, Tony Knight Photography. You can connect with Tony Knight through: This Is My Life’s LinkedIn This Is My Life’s website This Is My Life’s Facebook To inquire about their services, you may call (03) 8786 1919 or 0417 588 722. What we discussed in episode 494 The importance of documenting everything Dealing with turning points in the business Pursuing your gut feeling Learning to build up equity in past experiences The birth of This Is My Life Creating a family legacy through his business The filming process: getting to know the client, gathering photos and videos, building a timeline, and asking questions How did choosing to do a job he loves change his outlook in life? The beauty of the industry: hiring skilled freelancers and subcontractors Marketing with SEO and social platforms The best and worst marketing What clients are looking for This week’s Top 3 Attention Grabbers That's it for this interview with Tony Knight! I'd like to share what grabbed my attention while chatting with Tony. I think there's a great lesson in what Tony shared about knowing when it's time to get out of what you're doing and chase something that will set your heart on fire. I love how he sought some PR on radio station 3AW. Also, I do think he should consider taking up some advertising at the same station. (For more radio advertising insights, check out this episode with Dan Presser of Sunraysia Prune Juice.) I love how he actively sought out training on SEO. It shows his respect for marketing. (Although I'd prefer he outsources it—more about that in an upcoming episode.) What grabbed your attention? Let me know in the comments below. This week's Monster Prize Draw winner Congratulations to Nicholas Paton, an electrician and the owner of Plateau Electrical.

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life’s direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer’s personal website, and PLG Estates. This week’s Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week’s podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

What is your idea of marketing? If you think it’s merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth’s riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem’. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care’. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become’. It is not advertising, and it is not concerned with trivial hype. Some of Seth’s important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say’. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk. The magic of small businesses is to embrace the fact that we don't need to be Walmart to be happy’. If you figure out who your base is, you need to make things for that group of people. Standing out VS Being remarkable Standing out is easy to attain, but it won't give you the following you seek. ‘Being remarkable means that the people you care about will talk about you to other people you care about, and they'll talk about you in a positive way that causes forward motion’. Being remarkable is self-cleaning and self-limiting. The right marketing attitude Don’t become selfish and cut corners because that becomes a problem. Don’t try to persuade people to go to you. Instead, make sure that enough people are already going to you regardless. It’s all in the belief in the product and not the product itself. What story are you letting people tell themselves? Social media marketing Remember that you are not the customer. You, your data and your attention are the product. Buy attention only when you have to; earn and treasure attention when you can so it doesn’t cost you. What your audience wants you to do is to lead them and connect them. Stay true to yourself by not conforming to the feedback of people whom your content is not intended for. There is no such thing as authenticity. Everyone is playing a role. Resources mentioned by Seth Seth’s official website Seth’s blog Seth’s podcast called Akimbo   Seth on Facebook Seth on Twitter   This is Marketing by Seth Godin Purple Cow by Seth Godin This week's Monster Prize Draw winner Wayne Stanbrough of Runnymede Fire & Safety. Top 5 SEO tips for 2020 SEO expert and founder of Melbourne-based SEO agency Meeum Sam Hemphill offers these 5 tips for getting found on Google this year: Write your content like a human, not a robot Optimise your website's loading speed Install Google Analytics then measure, analyse and fix what it's telling you is broken Seek reviews and testimonials Seek opportunities for website collaborations Grab a copy of SEO for Australian Small Business here And here's the links Sam Hemphill mentioned to help with your SEO: Measure site speed with GT Metrix Also measure site speed with Google Pagespeed Insights Measure, analyse and fix with Google Analytics, HotJar and Google Search Console Seek out reviews and testimonials especially from Google My Business, as well as any other testimonial opportunities in your niche like Facebook, Yelp, TrustPilot and TripAdvisor. In case you missed the last three episodes Episode 491 Selling secrets of mater door-to-door salesman Chandler Smith Episode 490 Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford Episode 489 Proven business growth strategies from one of Australia’s best founders Episode 492 sponsor This mind-expanding episode 492 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he’s gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you’ll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity!   About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years.   Chandler Smith’s Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it’s the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rejection. It may seem like a job more suitable for young male students, but in reality, anyone can excel. People are people. There are always ways to connect with someone despite coming from different cultures. How to Train Sales Representatives Invest in training your sales reps for free even if they don’t end up sticking it through. Leaders are daily role models who provide motivation, quality training and enthusiasm to the team. Hold competitions to incentivize employees and relieve negativity from rejections and hardships. How Door-to-Door Selling Works Income for sales reps should be all commissions and no stable salaries to motivate them to improve. The pay scale starts at 18% commission up to 50% commission based on production. Door-to-door selling is suitable for industries related to pest control, solar panels, security systems, satellite and TV services, cell phone plans and similar niches. Resources Pitch Anything by Oren Klaff Here’s an interview I did with Oren Klaff Door-to-Door Millionaire by Lenny Gray If you are interested in improving and training your door-to-door selling skills, you can check out Chandler’s Youtube channel and website for more information. You may also connect with him through LinkedIn or Instagram.   This week’s Monster Prize Draw winner: Benjamin Selby-Hele of I Choose Awesome. Ben likes to make his mornings productive, waking up at 4 am and training at the gym. Not only does he make use of his mornings as a way to be physically productive, but he also regularly listens to the podcast for his mental wellbeing! Ben and I Choose Awesome provide the following services: Gym consultancy to developers of residential apartment buildings Delivery of gym services like personal training, classes, and gym management into residential apartment buildings’ gyms They also sell ICA bands and share inspirational videos, quotes and images to their Instagram followers.  Ben’s model is relatively new, so he’s striving to improve it. After securing his first building in March, he spends over 40 hours weekly in the gym space, giving personal training, closing up after residents and managing the gym. He acknowledges it’s not easy to start a business from scratch. There would be ups and downs and self-doubt, constantly asking yourself if you did the right thing. His wife also recently gave birth, and it only served to amplify a lot of his worry. However, since he discovered the show, he’s been incredibly inspired and excited for his business and the day ahead.   This week’s podcast sponsor: This challenging episode 491 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

If your business is relying on just one source of revenue then it’s time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly.  In fact, he’s about to have his first 7-figure year. And he’s a swimming coach! Today, it’s a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business’ traffic and eventually help you earn more.  You’ll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue.   About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients’ swimming skills. He aims to share methods that will work for a broader audience across the world.    Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton’s analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefited from your service or product. Podcasting is an excellent way to reach potential clients and sales. Getting Traffic and Engagement Entice your audience by giving away free content. Get personal with your audience by hiring a person to help you in answering your email support. Adhere to a strict schedule in posting your content. Work and Life Balance Finish work ahead of time. Find time for yourself—no emails or phones. Discover or learn a hobby to do when not working, like swimming. Catch Brenton’s swimming tips and tricks on YouTube, Facebook, and Instagram or tune in to the Effortless Swimming podcast. You may also connect with him on Twitter.   This week’s Monster Prize Draw winner: Amanda McDonald of The Shower Man Melbourne. Amanda and her hubby have implemented a huuuuge number of strategies they have heard on the podcast over the past year, and it has seen their business skyrocket.  Here’s a taste of what they have been doing…  Vehicle wrapping/signwriting on the three work vans/utes. Print material- referral flyers offering free movie tickets per booked referral that we leave at jobs after completion, along with care guides. SEO tweaking using Upworker who has been working with us all year and is doing great. Systemising! This has been the biggest and hardest to implement however we are getting there, now in our work app our guys complete checklists as they do the job and it's all systemised so that nothing is missed, so now in the office we have a clear picture of when to invoice, and when things are done. I also systemised everything I do and handed 80% of the admin over to a VA I hired in the Philippines. Automated as many tasks as I could. JFDI with Michelle Bridges - this has been pivotal to me actually biting the bullet and making changes and taking on more risk We send automated emails to collect reviews now. We offer a % discount flyer now that gets sent out with a quote for jobs booked within seven days of the quote to create urgency. Started using Zapier. Started using Google Forms for selections instead of a million emails back and forth. Made some small partnerships with others in our industry. Hired a business coach- I now spend dedicated time working on the business instead of in it 24/7, not as much time as I would like but we are getting there. Started screen recordings for my systemising how to's. Moved everything to G Suite. Outsourcing bookkeeping/payroll. Making blog posts on our website to send to clients with questions instead of us explaining the same thing all the time. Providing a "next level customer experience" to our clients, looking at all their pain points and trying to make every interaction they have with us blow them away. Replaced our email signatures so that they are responsive and market what we do.   This week’s podcast sponsor: This mind-expanding episode 490 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. Tune in to Australia’s favourite marketing podcast to learn more about what it takes to market your brand successfully. May your marketing be the best marketing.

Introducing a new product or a business to the market can be hard and frustrating for new entrepreneurs. It is vital to have an eye for opportunities and be able to use it to leverage and get the approval of consumers. We're back with Mark Livings of Lyre's Spirit Co, whose mission is to change the way the world drinks. Since the previous interview with Mark, Lyre's has reached tremendous success locally and internationally, racking up 21 distributors across the globe. Today, he's here with us to talk about the challenges in scaling, as well as the most effective growth and marketing strategies. Just like the first interview, you'll get tremendous business and marketing insights and know-how from this episode. Make sure to tune in to find out how you can also scale successfully.   About Our Guest: Mark Livings is the founder of Lyre's Spirits Co, a globally distributed non-alcoholic spirits brand. He is also a co-founder of a diverse portfolio of businesses in the FMCG/CPG industry across marketing and advertising, logistics and fulfilment, consumer brand creation, as well as print and merchandise production. He is the Director of the Aussie Founders Network and an Executive Board Member of the Queensland Olympic Council.   The Secrets To Successful ScalingThe Growth Of Lyre's Only six months into their journey, Lyre's had already entered New Zealand, US, and UK markets PLUS 17 other international markets. Finding their “Goldilocks' zone" distributor has been formative to the brand's growth. From January 2020, Lyre's will be available in Sainsbury's UK. The Long Road Versus The Short Road The long road: You find a distributor, and then wait to get a meeting. After that comes the presentation, negotiation of price, until you get to the contract. The short road: Optimizing the network of investors. Through the short route, they were able to present Lyre's to Sainsbury's Future Brands team. Having The Right Mindset "Meetings can change the destiny of your business as you run them." You have to tell your story and show your passion. The centrepiece of every entrepreneur's presentation should be improving the customer experience. Quantify the opportunity and show how your brand fits into the changing landscape of consumer behaviour. Three Biggest Wins First: Bagging multiple awards for the quality of their product. Second: Forming a partnership with Amazon. Third: Putting together an incredible team. The Importance Of Networks and Relationships Never forget to water the garden of the network. Introductions are formative to business success. Mark's number one tip: start early. "Do it often with high-quality people that share your vision and principles." Be empathetic with the people to whom you're selling. The Business Journey Getting people to repurchase your product is highly dependent on the quality of your product. Become an advocate; create an emotional connection with your brand. Forming an online community and using incentives can move people to advocacy and turn them into absolute rabid fans. Language In The Industry They named it "Lyre's Spirit" because people are familiar with the word, and it is associated with the high intensity that you associate with beverages. Technology and human languages simultaneously evolve. Growth And Marketing Strategy Mark's number one growth strategy is the distributor model. Their resolve is to only sell their products in channels where alcoholic products are available. They focus on helping the media articulate and using brand ambassadors to educate what their products are. The Challenges In Scaling You can't be inflexible in adapting to different markets. Localise your brand, but keep it consistent. Keeping the company's vision Keeping Yourself Together Build systems and processes that alleviate the number of hours spent on scaling the business. It is vital for everyone in the team to support each other. Recognise limits as well. Resources Our previous interview with Mark Livings You can reach Mark on his LinkedIn profile.  Get your non-alcoholic spirits today at Lyre's website - use the discount code FRIENDS50. You can also visit their Facebook page for more updates.   This week’s Monster Prize Draw winner: Andrew Simpson of My Health Team - a team of high performing physiotherapists, podiatrists, exercise physiologists, psychologists and dietitians all working in sync to help you fix your pain, all under the one roof.   This week’s podcast sponsor: This mind-expanding episode 489 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Does the idea of building a profitable business that turns over $15M after just 5-years appeal? What about winning a swag of business and personal awards along the way? I thought it would. Well, Flora & Fauna’s Julie Mathers has done just that, and bacon has played no role whatsoever! It’s a very Vegan episode 488 of The (award-winning) Small Business Big Marketing Show thanks to American Express and my very own marketing book … The Boomerang Effect.   A little bit more about Flora & Fauna’s Julie Mathers … Julie Mathers (with her hubby Tom) founded Flora & Fauna, the world’s largest self-funded, 100% vegan store just 5-years ago with a crystal clear vision to become the most responsible retailer possible, offering the world’s best customer service.   Well, she’s doing something right, as 5-years on, Flora & Fauna: Stocks 6,500 products Will turn-over $15M this year And Julie was recently named #1 in the Online Retailing Industry Association’s Top 50 People in Australian eCommerce AS WELL AS their Business Person of the Year   Here’s why you’ll be better off after this chat: You’ll discover how and why being a purpose-driven business grows your bottom line How being ethical is also a solid growth strategy How you can build a tribe of loyal customers who are with you for life Why employing people with disabilities is good for business And plenty more   I started off by asking Julie what it’s like to have grown such a successful business in such a short time, whilst doing a load of good for the planet ....   “Don’t look at employing people with disabilities as a burden or a cost … see it as an opportunity.”    - Julie Mathers, Flora & Fauna   Here’s what caught my attention from my chat with Flora & Fauna’s Julie Mathers: I love how Julie’s so succinctly articulated her purpose as helping the world make kinder choices. I love how showing kindness and compassion has lead to Flora & Fauna having a very inclusive workplace. I love that she’s created her own house brand called Green & Kind.   “It’s really, really important to know why you’re doing what you’re doing. And unless you can be incredibly authentic about it, and really honest with yourself as well,then you’re going to struggle (in business).”    - Julie Mathers, Flora & Fauna   Other resources mentioned in episode 488 of The Small Business Big Marketing Show: Flora & Fauna on Facebook Flora & fauna on Twitter Flora & Fauna on Instagram Flora & Fauna on YouTube Last week’s interview with Lumber Punk's Tyson McMillan Interviews I’ve done with other business owners who are doing a world of good: A Nourished Life’s Irene Falcone Nick & Lucas from Orange Sky Laundry Jenn Lim of Delivering Happiness   This week’s Monster Prize Draw winner: Dave Harrisson of Heavy Metal Merchant - an online store dedicated to providing best official heavy metal merchandise.     Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors!   It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Lumber Punks Tyson McMillan … Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!” They did and Lumber Punks - an indoor axe-throwing business - was born. Now Lumber Punks has three venues across Australia and the boys are having the time of their life. So what can you learn from a bloke who loves throwing axes? Great question. We talk about: How to get a crazy idea to market How to establish meaningful partnerships  with local businesses How one lucky PR opportunity launched the entire business The 3-pillars of the Lumber Punks business that lead to its success The importance of social currency Plus plenty more Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ...   “You need to have a healthy taste for risk when it comes to throwing axes!” - Tyson McMillan, Lumber Punks   Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan: I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!” I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual. I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels.   “When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.”    - Tyson McMillan, Lumber Punks   Other resources mentioned in episode 487 of The Small Business Big Marketing Show: Lumber Punks on Instagram Lumber Punks on Facebook Lumber Punks on YouTube Last week’s interview with customer experience expert Jonathan Barouch Interviews I’ve done with other business owners who sell interesting things: Snotty Noses’ Laura Klien Adam Lippin calls himself the Cuddlist Aussie Shane Yeend sells the rights to the world-famous Hollywood sign   This week’s Monster Prize Draw winner: Lynda Fairweather of The Happy Paws Club - a pet-sitting business based in NSW.   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Finally! Finally, thanks to Local measure's Jonathan Barouch, we’re all going to discover how to create an incredible customer experience that will make it easier to do business with us, infinitely more enjoyable and crazily shareable. It’s a highly experiential episode 486 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about Local Measure’s Jonathan Barouch … Marketing is full of jargon, right? And probably the most bandied around term of recent years has been customer experience, or CX as those in the know like to call it. But what is it? Why’s it important? How can it help grow my business? And if it can, how do I get some of that action? All excellent questions, which are about to be answered by customer experience expert Jonathan Barouch, who is the founder of real-time customer intelligence company Local Measure .... and is also one of Australia’s most respected tech entrepreneurs. Local Measure is next generation customer experience (mainly in the hospitality, travel & tourism sectors), providing highly-targeted, real-time customer intelligence, insight and demographic info to businesses about their customers. So if the idea of wowing those precious customers of yours appeals, then grab a pen and paper (I know, how old school!) and get ready to be wowed yourself. I started off by asking Jonathan to share the best customer experience he’d ever had.   “It’s so much easier for a small business to deliver an incredible customer experience than it is for a big one.”    - Jonathan Barouch, Local Measure   Here’s what caught my attention from my chat with Local Measure’s Jonathan Barouch: I love the idea of giving deep consideration to the end-to-end journey of the customer as they travel through your business, the whole time asking yourself “How do I want my customer to feel?” I love that Jonathan acknowledges that B2B and B2C are just a distraction from the real way of doing business which is H2H (human-to-human) or P2P as I like to call it … people-to-people.  Be mindful of the fact that every customer now has a megaphone and more and more are willing to use it, thanks to social media, Google Reviews, and other review sites. So actively seek good reviews and testimonials, and be sure to respond to the good and bad ones.   “We need to start looking at our customers more holistically … from every angle …. And all the way along the purchase cycle.”    - Jonathan Barouch, Local Measure   Resources mentioned in episode 486 of The Small Business Big Marketing Show: Local Measure’s official website Great customer experience case studies on the Local Measure website Last week’s interview with rockstar Lachy Doley on how to make it big in the cut-throat music industry Interviews I’ve done about customer experience: Jay Baer on how to deal with customer complaints Joshua Nichols on his 21-step customer manifesto Zappo’s Jenn Lim on delivering happiness   This week’s Monster Prize Draw winner Peter Braid of Braid & Co   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Accomplished musician and small business owner Lachy Doley is a world-leading expert on the Hammond Organ. He’s also Jimmy Barnes’s keyboard player and he played for Powderfinger back in the day. He’s no slouch! In this very honest and open interview he shares how he makes a living from one of the world's toughest industries.   A little bit more about Lachy Doley … Righto, so a few years ago, this fellow by the name of Lachy Doley sent me an email (out of the blue) saying he listened to my show when touring, and that he loved it so much that he’d gone ahead and wrote, sang and recorded a new intro and music bed for me. I took a listen, loved it, and have been using it ever since.  I then rang to thank him and offer to get him some work. He politely replied that he was busy enough as he was Jimmy Barnes’s keyboard player. For oversea’s listeners, I’ll explain who Jimmy Barnes is during the interview, suffice to say he’s no slouch … and neither is Lachy. In fact, he's one of the world’s leading Hammond Organ aficionados.   “My ultimate goal is to win people over so that they'll have enough of a connection to you the person or artists that they’ll want to buy your music, merch, tickets to gigs … as soon as you put out anything they just want to get it. That’s what I’m always aiming for.”    - Lachy Doley   So why am I interviewing a well-established musician on this show? And why are they even listening to a show like this? Because Lachy is a small business owner just like you ... and whilst he’s played with some of Australia's biggest bands including Barnsey and Powderfinger … he also has his own band and he constantly has to hustle for live gigs, to sell more CDs, merch … put simply, he too has to make a living.   Now this is a very honest chat in which we cover: How he built his profile How he manages to bring his A-game to every gig Why he sent a heart-felt email to his listeners and what impact it had Plus he talks about the multitude of revenue streams he’s created in order to make a living    As a wannabe rockstar myself, I started off by asking Lachy to indulge me by explaining what it’s like to walk out on stage to tens of thousands of screaming fans …   Here’s what caught my attention from my chat with Lachy Doley: I loved Lachy’s honesty and transparency. When was the last time you let your guard down in front of a customer, employee or supplier? Would you even dare? I love the fact that Lachy has multiple revenue streams including an e-Course, (print on-demand merch). I’ve linked to both in the show notes. And I love the fact that he’s segmenting his email list when people sign up.   What was your main take-away from this chat?   “I was so inspired by Powderfinger and their work ethic … they were a huge democracy. They were always doing meetings, they were just on to it all the time.” - Lachy Doley   Here’s that email Lachy sent back in 2017 THE TRUTH ABOUT MY CAREER, FAMILY AND THE RELEASE OF MY NEW ALBUM #LOVELIGHT I'm not gonna lie. I'm still doing it tough at the moment with all the shit that went down last year regarding the cancelled 6 week Europe tour with Glenn. So more than just letting you guys know that the preorders are open for the new album, I wanted to ask you all a few questions and tell you bit about what’s going on here. Firstly I gotta thank all you guys once again for being such a great support to me, my music and ultimately my family. I started recording and performing as the Lachy Doley Group in 2010 and apart from Jimmy Barnes I haven’t really done any work as a session player with anyone else since. Playing with Jimmy Barnes has pretty much gotten me through these years. The Lachy Doley Group has only cost me money. like lots of money! And that’s not even mentioning the time I spend working on it. I mean I’ve been working my fucking ass off, every spare second I’ve had for the last 6 years to get it to where it’s at and it’s talking it’s toll on my family, myself and my mental health. I mean I: Write the music (time) Perform the music (time) Record the music (time and heaps of money) Mix the music (time) Master the music (time) Then I market the album (stupid amounts of time and money) I also pay a publicist to market the album (I can't say exactly the amount, but it’s thousands) I send the albums off to radio, blogs and magazines around the world (stupid amounts of time and money, especially overseas radio stations, everyone wants a physical copy and postage is nuts) This album makes 4 Studios albums and 2 Live albums plus a DVD since 2010 (WTF?) I book all the shows , except overseas (so much time) I promote the shows (stupid amounts of time and money) I video a lot of the shows (so much money and setup) I edit the videos of the shows (so much time) I promote them on Facebook (So much time and money) I built and update my website (Lots of time, some money for hosting) I design all the artwork and posters (time) I tour manager everything. Which I’m absolutely hopeless at. (time) Public Liability Insurance (money) My Europe tour of 2015 ended up costing me $6000 dollars. Having said that. My Europe 2016 tour broke even. So that was good :-) I ENGAGE WITH ALMOST EVERYONE WHO CONTACTS ME on fb, email, twitter and alike. But now I’ve got over 28,000 Facebook likes, this adds up to ten’s of hours a week just replying to people but unfortunately doesn’t do anything for my hopeless financial situation. I give out so much advice to musicians via comments and private messages it’s bordering on crazy. But I have to say I really do love this part of everything. It’s just so many hours. On top of this I haul around a stupidly OVERSIZED HAMMOND ORGAN and WHAMMY CLAV all the around the world and then put in every single bit of energy and conviction into every performance, I feel like I’m gonna faint sometimes. Not to mention the cost of maintenance and petrol on my van when it’s running over 15,0000 kms a year SO…. when you find yourself home after driving 12 hours straight from an incredible week away playing 5 awesome shows to standing ovations at Woodford Folk Festival but you simply can’t pay your mortgage and feed the family that week. It’s time to really think hard about WHETHER THIS IS ALL WORTH IT. Sadly, There’s no work with Jim at the moment as he’s doing his book tour and the small amount he has coming up is directly when I’ve booked my new Album tour. BAD TIMING Don’t get me wrong I know I’ve achieved so much and I know I’m a great product. Infant everyday someone comments to me about how well I’m doing or how I’m just killing it at the moment. This makes me feel good for second but because I know that it’s totally not the case it really brings me down further. I’m still flat broke, actually broker than ever. I’m seriously this close to just giving up and finding a real job. But I’ve got to see this new album and it’s tour through.  So i wanted to ask a few things: If you do enjoy my music, watch my videos, learn from my videos or get something good from what I do, would you consider helping me to keep them coming by becoming a member of my VIP membership group. It’s a bit like CROWDFUNDING by a more spread out and sustainable version. All the info is here at www.lachydoley.com/vip please watch the video and see if it’s something you’d like to be apart of :-) Otherwise if you’re planning to buy a copy or preorder of the new album at some point. Would you mind doing it now as I’ll get the funds almost immediately AND it’ll help my chances of charting on the week it’s released. You can do that here www.lachydoley.com/bandcamp If you’re in Australia, Please come to one or more of my shows and book early so the venues don’t freak about whether anyones coming. All the shows are listed here www.lachydoley.com/shows SHARE AND TAG THE HELL out of my videos and posts :-) Sorry for the depressing tone of this email but it’s just where I am right now. Thanks so much everyone and happy new year. Lachy   Resources mentioned in episode 485 of The Small Business Big Marketing Show: Lachy Doley’s official website Lachy Doley’s Hammond Organ training Lachy Doley’s music Lachy Doley’s merchandise Last week’s interview with business book publisher Lyda Maclallen of Talk Plus Tell Interviews I’ve done with other celebrities: Michelle Bridges interview David Reyne interview Richard Stubbs interview   This week’s Monster Prize Draw winner There was no winner this week … send your entry to Timbo - tim(at)timreid(dot)com(dot)au    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about Lyda Maclallen of Talk Plus Tell … Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published. While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time. So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral. Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.   “Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” - Lyda Maclallen, Talk Plus Tell   We cover plenty of ground during this chat including: The types of books a business owner could write The essential questions you need to ask before writing a book What if you’re not a great writer Who you need on your team What are the best publishing options   Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen: I fully support Lyda’s belief that every business owner should write a book. Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way. Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!   Resources mentioned in episode 484 of The Small Business Big Marketing Show: Talk Plus Tell’s official website Last week’s interview with One 80 Light inventor Ammon Arrave Interviews I’ve done with other business authors: Andrew Griffiths on writing a book Stu Keinecke of Get The Meeting! Sharon Witt on how to become an opinion leader through self-publishing     This week’s Monster Prize Draw winner Gilava Pour of Persian food manufacturer Exotic Bazaar    Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

Ammon Arrave was once a teacher. Then he had a business cleaning portable toilets. Now he’s the inventor of the One 80 Light … the world’s first peripheral L.E.D. headlamp.   A little bit more about One 80 Light inventor Ammon Arrave … Righto, let’s meet Ammon Arrave.  He’s the inventor of the One 80 Light - the world’s first peripheral L.E.D. headlamp … which is a fancy way of saying it’s a light that you strap on your head and it illuminates everything in front of you. He’s done OK with it. He’s raised $150,000 on Kickstarter. And sold plenty of lights and accessories. But here’s the thing. He’s not a millionaire. Yet. He’s not an eCommerce rockstar. Yet. In fact, he’s not totally convinced he’s got what it takes to be either of those things. Yet. And that’s what I like about him. Ammon is just a bloke, who used to be a teacher then started a portable toilet cleaning business. He then tried his hand at product development … and here he is today. So maybe this time, have a listen to what Ammon has to share - after all he’s no dummy - he’s invented a pretty cool product, which he’s wholesaling, selling online and making a living from it. But at the end of this chat, I list a few more things he could be doing to grow his business and I’m going to give you a chance to share your thoughts with him as well. I started off by asking Ammon how portable toilets lead to the invention of the One 80 Light.   Here’s what caught my attention from my chat with One 80 Light inventor Ammon Arrave: I like the way Ammon makes a point of steering clear of the nay-sayers. Hang around with uplifting peeps. I like how Ammon is aware that there are a number of different groups of people using the One 80 Light - joggers, hikers, trades etc even though he’s not doing anything about individually targeting them in his marketing. I like the fact that he’s retained 100% ownership of his business, whilst using Kickstarter to raise the money he needs to move it forward.   Resources mentioned in episode 483 of The Small Business Big Marketing Show: Buy a One 80 Light on their official website Ammon’s new Kickstarter campaign Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Get The Meeting! author Stu Heinecke Interviews I’ve done with other inventors or founders who’ve raised money through crowdfunding: Tom Dickson of Will It Blend Cedar Anderson from Flow Hive Phillip Kouch of Goldelucks   This week’s Monster Prize Draw winner Ben Amos of Engage Video Marketing on the Sunshine Coast   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!   A little bit more about Get the Meeting! Author Stu Heinecke … Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that! But he’s also a very clever marketing guy. In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.  And that’s what we’re talking about today. You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?   So I’d suggest you get a pen and paper out for this one as Stu shares: How to get a 100% response rate using personalised campaigns His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!) Plus plenty more …   “It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting!   Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke: Get creative with personalisation. Raise your expectations around your response rate. (Another mindset shift -> Be grateful for EAs). Create content and invite influencers on as  guests.   “Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting!   Resources mentioned in episode 482 of The Small Business Big Marketing Show: Stu Heinecke’s official website Buy Get the Meeting! In Australia Buy Get the Meeting! In America Stu Heinecke’s podcast - How to get a meeting with anyone Last week’s interview with Imagination's Shane Yeend Interviews & blogs I’ve done on the topic of getting noticed: How to get Elton John as a client The Capstone Pitch technique   This week’s Monster Prize Draw winner Leo Miller of the food van Shred Burgers & Shimmy Shakes   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Recently in a cafe, I overheard someone say that an Australian bloke had secured the full licensing rights to the world-famous Hollywood sign. My first reaction? “How? Why?” My second reaction? “I have to interview him!” It’s a very Hollywood episode 481 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   A little bit more about Hollywood sign license owner Shane Yeend … Shane Yeend specialises in licensing ideas in order to make a whole lot of dough. His company, Imagination Games, owns the licensing rights to the Battle of the Sexes, Deal or No Deal, 50 Shades of Grey amongst other well-known entities. But where it gets really interesting is the fact that this Adelaide-born serial entrepreneur has secured the licensing rights to the world-famous Hollywood sign. Like, how does that even happen?! Who’d he buy it off? Why’d they sell it? What did he pay for it? How’s he make money from it? So many questions!!! Fortunately, Shane agreed to join me from his Adelaide home just prior to heading back to his LA headquarters where he answered them all … and then some … including how he managed to find his way to the Playboy Mansion and Michael Jackson’s Neverland! Now, as you’re about to find out, Shane is quite the story-teller … He starts the interview recounting how he came to owning the licensing rights to possibly the most famous sign in the world.   “I love taking a 360 degree view of a business and its needs in order to come up with the very best licensing opportunities.” - Shane Yeend, Imagination   Here’s what caught my attention from my chat with Hollywood sign licensor Shane Yeend: I love the way Shane comes up with ideas by taking a full 360-degree view of the business. I totally agree with his view that as business owners we need to fully and deeply understand our customers and what they need. I love Shane’s idea of creating a playbook that contains the best person for every job you need done in your business.   Shane Yeend Interview Transcription   Tim  Shane Yeend. Welcome to the small business big marketing show.    Shane  How are you?   Tim  But I'm really good and I'm excited to speak to you. Because everyone that I have told that I'm speaking to this bloke from Adelaide who has bought the rights to the Hollywood sign gives me the same reaction. This is an audio program but the reaction is sort of like what how why. So maybe we can start with that Shane. How did you end up owning the trademark of the Hollywood sign? Click Here To Download Full Transcription   Resources mentioned in episode 481 of The Small Business Big Marketing Show:   Shane Yeend’s official website Last interview with KeepCup creator Abigail Forsyth Interviews I’ve done with founders of other unusual business ideas: Snotty Nose’s Laura Klein My Ballerina’s Rini Lombard Sleepbus’s Simon Rowe   This week’s Monster Prize Draw winner Liam Sheppard of surfboard-case start-up Boarded.   Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

Abigail Forsyth is the inventor of KeepCup, the world’s first Barista standard, reusable coffee cup … and she’s on a mission to stop us from disposing of one million coffee cups every minute … of every day! It’s a very reusable episode 480 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.   A little bit more about KeepCup creator Abigail Forsyth … When Abigail Forsyth and her brother Jamie started a cafe business in Melbourne in 1998, disposable coffee cups were starting to become an environmental problem.   Now, as you’re about to hear, they’re a major problem.   And that’s where KeepCups step in. KeepCups are those reusable coffee cups you see people bring in to your local cafe. So instead of using a paper coffee cup that’s lined with plastic and thrown away the minute you’ve got your caffeine fix, KeepCups get used over and over.   They come in all shapes and sizes, colours and can even be personalised with your company branding.   Abigail joined me from her Fitzroy headquarters where we talked about: Why she chose to close the cafes and pursue the KeepCup idea How she used leading baristas as influencers before social influencers was even a thing How she handles the proliferation of copycats flooding the market How she’s created an environmentally responsible supply chain And plenty more   “Our vision at KeepCup is a disposable free world." - Abigail Forsyth, KeepCup   Here’s what caught my attention from my chat with KeepCup creator Abigail Forsyth It’s probably time for us all to take a look at all aspects of our businesses and make changes that will benefit the environment - ideas could include getting all staff a branded KeepCup, going paperless, carpooling to meetings. I love the personalisation option KeepCup offers. Personalisation of particular products is becoming more and more common as technology makes it easier and easier. Remember that interview with Lana Hopkins from Mon Purse? I loved how Abigail used baristas to get the word out. If you’d like to learn more about social influencers then take a listen to the interview I did with Jules Lund who’s started an influencer agency called Tribe.   “In today's conversation about single-use plastics and going plastic-free, too often plastics are all tarred with the same brush. It's not plastic that's the problem, it's how we use it.” - Abigail Forsyth, KeepCup     Abigail Forsyth Interview Transcription Tim  Abigail welcome to the small business big marketing show.    Abigail  Thank you very much.    Tim  It is awesome to have you here. And I'm really looking forward to this conversation. To kick things off. Can you quantify the problem that KeepCup is helping solve? Click Here To Download Full Transcription   Resources mentioned in episode 480 of The Small Business Big Marketing Show: KeepCup’s official website Last week’s interview with RadioHUB founder Cooper Silk Interviews I’ve done with other product inventors: Flow Hive inventor Cedar Anderson Round beach towel inventor Victoria Beattie Golden croughnut inventor Phillip Kuoch   This week’s Monster Prize Draw winner Renata Ogilvie of pSquared … a Perth-based boutique communications agency.     Please support the following businesses that make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ] 

RadioHub founder and fellow podcaster Cooper Silk recently attended Podcast Movement, the world's biggest podcasting conference … and he’s here to share what best-practice podcasting looks like in 2020 and beyond.   A little bit more about fellow podcaster and RadioHub founder Cooper Silk … I first met this week’s guest over a couple of beers when I was hosting the Australian Podcast Awards last year. And we’ve hit it off ever since. Cooper Silk is the founder and owner of RadioHub … a high-end, professional podcasting studio set-up in Sydney. He’s also the host of Roosters Radio, which for all you Rugby League fans, is a weekly podcast he puts together for his favourite team. What’s even more interesting is he’s just back from Podcast Movement in Orlando Florida … the world’s biggest podcast conference. I joined Cooper at RadioHub’s Sydney studio where we talked about: His top learnings in regards to pre and post production of a podcast New tips, tricks & techniques to help you make a world-class podcast Why we’re lagging behind in podcast production in Australia How the big guys are producing and marketing their shows Why we need to up our approach to podcasting Plus plenty more podcasting insights.   “The big media companies are all in - as an independent producer you are competing against big teams of people with big budgets and star pulling power. You need to lift your game!” - Cooper Silk, RadioHub   Here’s what caught my attention from my chat with RadioHub’s Cooper Silk: Us independent podcasters must avoid becoming complacent now that all the big media companies are playing in this podcasting space. There’s plenty more we could be doing post-production to get each episode out there. If you’re a business owner thinking of starting a podcast but concerned that it’s too late, that there’s already enough out there, then get over it! Your challenge is simply a creative one in ensuring yours is the best!   “Leverage your audience to grow your show. Engage with your fans, respond to all their messages. Build one-on-one interactions, and constantly seek feedback.” - Cooper Silk, RadioHub   Cooper Silk Interview Transcription   Tim  Cooper Silk. Finally buddy. Welcome to the small business big marketing show.    Cooper  Thanks very much, Timbo. Delighted to be here and delighted to have you here in our studio here at Radiohub.    Tim  Well, buddy, I'm really honoured because you've been a great help to me over the years and in recent times putting together the podcast for American Express you've been the wind beneath my wings for a pre-production point of view so it's awesome. Buddy, you have been the podcast movement in Orlando one of the few Aussies I hear that has gone there. Click Here To Download Full Transcription   Resources mentioned in episode 479 of The Small Business Big Marketing Show: RadioHub’s website - Book some time with Cooper to talk about your podcast Roosters Radio podcast - Produced and hosted by Cooper Silk Links to some of the resources Cooper mentioned: SquadCast (Recording) Descript (Transcriptions) Trint (Transcriptions) Last week’s interview with Flow Hive's Cedar Anderson Interviews I’ve done on the topic of podcasting for small business: Me answering all your podcasting questions Rideshare Guy Harry Campbell on podcasting & blogging 6 podcasting tips to get you started How podcasting lead to 10X growth for a small solar energy business   This week’s Monster Prize Draw winner Chinese Medicine Practitioner Dr Bianca Mancuso of Seed Chinese Medicine.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they’ve changed the beekeeping industry for good, thanks to one of the world’s most successful crowd-funding campaigns ever. It’s a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show.   A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He’s also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it’s called Flow Hive. Now I don’t know much about beekeeping, but this thing is amazing. It’s a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!),  Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world.  I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world’s biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?”   “It’s amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he’s talking about.” -Cedar Anderson, Flow Hive   Here’s what caught my attention from my chat with Flow Hive’s Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar’s generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time for a Facebook Live video. I love how he works to the beat of his own drum.   Cedar Anderson Interview Transcription Tim Cedar. Welcome to the small business big marketing show. Cedar Thank you for having me. Tim I'm very excited about this I got to start with one of the most probing questions that I've ever come up with and that is how do you like to eat your honey? Click Here To Download Full Transcription   Resources mentioned in episode 478 of The Small Business Big Marketing Show: Flow Hive website Last week’s interview with Rejuvenator's Kym Power Interviews I’ve done with other interesting inventors: Interview with Will It Blend’s Tom Dickson Interview with Canva’s Melanie Perkins Interview with Lyre’s Non-Alcoholic Spirits Mark Livings   The winner of this week’s Monster Prize Draw Linda Mitchener of The Green Life Soil Co. whose motto is to deliver a greener garden.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Masseuse to the stars (we’re talking Kylie, Sir Richard Branson & Tony Robbins), Kym Power shares how she’s built Australia’s largest independent supplier of in-room massage services to over 900 4 and 5-star hotels across Australia. It’s a star-studded episode 477 of The (award-winning) Small Business Big Marketing Show.   A little bit more about Rejuvenator’s Kym Power … So I was emceeing an event recently for American Express at Brisbane’s beautiful Carlisle Hotel where I met today’s guest, Kym Power. She actually came up to me afterwards and said what a great job I’d done … so, of course, she had my full attention!   Anyway, it turns out she’s the founder of that business that places cards in 4 and 5-star hotel rooms around Australia offering mobile massage services. And she’s been doing it since 1993.   Kym now has over 90 massage therapists working for her in every state of Australia, which has allowed her to focus on her own personal brand and side-business in which she is the go-to masseur for the big stars that come to Australia.   Now, don’t let Kym’s relaxed nature fool you ... she’s well and truly experienced the ups and downs of starting, growing and scaling a small business, and as she says herself, her “dogged determination has enabled her to create a quality of life that her teenage self would never have dreamt possible!”   She kindly made the trip up from Brisbane for this interview, and I was lucky enough to enjoy a two-hour massage from her the night before she joined me in my Noosa studio where we talked about: How and why she launched Rejuvenators How she strikes partnerships with the big hotel chains The moment during her business journey where she stood to lose everything How she gets some of the world’s biggest celebs as clients The role marketing plays in her business   “Why I do what I do is so incredibly clear that it totally drives my passion and love of my business.” -Kym Power, Rejuvenators   Here’s what caught my attention from my chat with Rejuvenator’s Kym Power: I love the fact that she implemented systems and processes early on in the business’s growth. I love the fact she clearly recognises that people buy from people, as opposed to brands or businesses. She’s proved this by the fact that she could have easily enough launched a second iteration of Rejuvenators if she’d lost that Supreme Court battle, and brought the majority of her clients across with her. And I love how she’s focussed on building strong partnerships with all the big hotel chains across Australia.   Kym Power Interview Transcription   Tim  Kym Power. Welcome to the small business big marketing show.  Kym  Thank you. It was a pleasure to be here.  Tim  Do you feel successful? Click Here To Download Full Transcription   Resources mentioned in episode 477 of The Small Business Big Marketing Show: Rejuventaor’s official website - Use discount code 10timbo for 10% off all services Kym Power’s personal brand website Last week’s interview with Surefire Board’s Mick Slattery Interviews I’ve done with other celebrities: Interview with LA concierge to the stars Steve Simms (his clients include Elton John and Elon Musk) Interview with Michelle Bridges (on how she built such a strong personal brand) Interview with AFL Legend Matthew Pavlich (on creating a business-life after football)   The winner of this week’s Monster Prize Draw Andrew Simpson of My Health Team   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.   Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.   A little bit more about Surefire Boards’ Mick Slattery … Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW. He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.   Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about: The challenges of taking the business from a side-hustle to a full-time concern What to do when a price war starts in your industry How contracting an auto-immune disease changed everything The joys of manufacturing in China And plenty more   “I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards   Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery: When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product. I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside. I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.   Mick Slattery Interview Transcription Tim  So Mick Slattery finally mate. Welcome to the small business big marketing show.  Mick  Awesome. Thanks so much.  Tim  I've just got one question for you mate. Click Here To Download Full Transcription   Resources mentioned in episode 476 of The Small Business Big Marketing Show: Surefire Boards official website Surefire Boards on Facebook Surefire Boards on Instagram Surefire Boards on YouTube Last week’s interview with The Breathe Project’s Kat & Bodhi Interviews I’ve done concerning business owner wellbeing: Interview with Andrew Griffiths on business owner isolation Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business Interview with Leanne Faulkner on mental wellbeing in business   The winner of this week’s Monster Prize Draw Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [ For more interviews with successful business owners visit Small Business Big Marketing ]

The Breathe Project’s Bodhi and Kat have started a business to teach school kids and their teachers around Australia and New Zealand how to breathe correctly. Don’t you just love how some people make a living?!   A few months ago, my girlfriend, Sarah told me about this couple, Bodhi and Kat, who run a business called The Breathe Project, traveling around Australia teaching school-aged kids to breathe properly. Like that is literally all they do! My first reaction was … “That’s awesome, what a beautifully simple business. I love hearing the different ways people make money!” My second reaction was “What a great idea, there should be more of it! I want to interview them.” Now I don’t know about you, but I’m a shocking breather - shallow and from the chest. As opposed to deep and from the belly. I’ve even got myself an Apple Watch that reminds me every hour to breathe! So just recently, Sarah and I were wandering through the Noosa Farmers Market and she says “Hey, I think that’s the guys from the Breathe Project.” It was, we have a chat, get to know them, and I invite them on to the show. So, what is The Breathe Project? Well, it’s the fastest growing well-being initiative in Australian and New Zealand schools. Bodhi and Kat go into schools and teach this one, simple breathing technique which helps students and their teachers get rid of stress and anxiety. And that’s it!   A little bit more about The Breathe Project’s Bodhi and Kat ... Bodhi Whitaker is a free-thinking, realist and the founder and presenter of the Art of Breath Training, with 32 workshops and 2,500 individuals helped directly since 2012. He has extensive experience as a Psychosomatic Therapist and yoga teacher, supporting youth and adults through awareness, education and action. Katherine Tucker is the Breathe Project’s self-confessed organising, perfectionist who holds a Bachelor of Science (Health Promotion) with a published mental health promotion resource. She has extensive experience working with youth in character building and career advising, a yoga teacher qualification as well as a passport full of experiences.   They joined me in my Noosa studio with my girlfriend Sarah where they share: Why we all need to learn to breathe better! How the business came to be What being on-purpose feels like What they find hard and easy about being in business How they’ve used crowd-funding to launch and finance their growth How they get in to schools And what marketing works best for them   “We can empower kids all over Australia with one simple breathing technique.” -Bodhi & Kat, The Breathe Project   Here’s what caught my attention from my chat with the Breathe Project’s Bodhi & Kat: Breathe. Breathe. Breathe.   Bodhi and Kat Interview Transcription Tim So Bodhi and Kat welcome to the small business big marketing show. Bodhi and Kat Thank. Thank you. Tim It was awesome that we could be face to face and having this discussion. Click Here To Download Full Transcription   Resources mentioned in episode 475 of The Small Business Big Marketing Show: The Breathe Project's website The Breathe Project on social media: Facebook Instagram Last week’s interview was with mobile personal trainer Scott Hunt Interviews I’ve done with owners of other interesting business: Interview with Nic and Lucas of Orange Sky Laundry Interview with Nigel Godfrey of Miss Universe Interview with Adam Lippin - the Cuddlist   The winner of this week’s Monster Prize Draw Tegan Brennan of the candle and wooden decor company Stump and Co.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

One of Australia’s leading mobile personal trainers joins us to share how he’s building a fitness empire that’s already servicing over 2,000 suburbs across Australia.   A little bit more about Fitness Enhancement’s Scott Hunt ... In 1999, with just $400 in his pocket and a dream to make an impact on the Australian personal training scene, 19 year old Scott Hunt started Fitness Enhancement Personal Training. Today it's the largest mobile personal training business in Australia servicing over 2,000 suburbs, and it was just recognised in the top 5 PT businesses in Australia (and number 1 in Queensland) by the industry’s governing body.   Scott joined me in my Noosa studio where he shares: The secrets to his business’s success What frustrates him about his poorly regulated industry and what he’s doing about it How he’s attracting only A-Players into the business Along with some of his most effective marketing strategies “We only employ the best of the best. That means that nine out of ten people that we see just don't make it as franchisees.” Scott Hunt, Fitness Enhancement Here’s what caught my attention from my chat with Fitness Enhancement’s Scott Hunt: I love Scott’s view on the importance of maintaining quality customer service, no matter how many employees or franchisees you may have. I love the fact that Scott has put together in depth training courses that include exams for all new franchisees. I love Scott’s focus on first and foremost chasing repeat business as opposed to the constant hunt for new clients. “We’re heavily focussed on maintaining strong customer service … growth and expansion as well .. but we have a real focus on keeping and maintaining that quality of service.” Scott Hunt, Fitness Enhancement   Scott Hunt Interview Transcription Tim  Scott Hunt. Welcome to the small business big marketing show finally.  Scott  Thanks, Tim.  Tim  Lovely to have you here mate. Now personal trainer tell us about the most interesting session with a client that you've ever had and don't hold back? Click Here To Download Full Interview Resources mentioned in episode 474 of The Small Business Big Marketing Show: Fitness Enhancement’s website Scott Hunt on LinkedIN Last week’s interview was with video marketing specialists Geoff Anderson Interviews I’ve done with other fitness / wellness-related specialists: Interview with celebrity personal trainer Michelle Bridges Interview with mindfulness expert Ray Good Interview with mental health advocate Leanne Faulkner     The winner of this week’s Monster Prize Draw Gordon Gnohm of ecosystem building company TheGordonGnohm   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson,  has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.   A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ... Righto, hands up if you’ve ever produced a video for your business. Excellent. Well done to you. Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for. Just what I expected … 95% of hands remained up. Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself. Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now. You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen. Pens at the ready …   “Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!” - Geoff Anderson, Sonic Sight   Here’s what caught my attention from my chat with video marketing expert Geoff Anderson: I love how Geoff’s gone about marketing his own business. We didn’t spend a lot of time talking about this, but just the fact that he’s written two books on video marketing for business positions him as an expert in his niche. Another past guest who’s done this is Darren Finkelstein. I love Geoff’s advice around “starting strong and smart.” this isn’t dissimilar to the advice I received from past guest Richard Stubbs, who was very big on always leading with your best content. The bottomline here is to avoid long, rambling starts and cut straight to what;’s important to the viewer/listener/reader. I love Geoff’s advice around frequency. Always remember to breathe life back into the videos you create. Sharing them once on social media just won't cut it.   “There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.” - Geoff Anderson, Sonic Sight Geoff Anderson Interview Transcription Tim  Geoff Anderson welcome to the small business big marketing show.  Geoff  Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it.  Tim  You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium?  Click Here To Download Full Transcription Resources mentioned in episode 473 of The Small Business Big Marketing Show: The official Sonic Sight website The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) The transcription service Geoff uses for captions Last week’s interview with Snackwize founder Connor Reynolds Interviews I’ve done with other video marketing specialists: Getaway’s Jules Lund iVideo Hero's Jules Watkins Wistia’s Chris Savage   The winner of this week’s Monster Prize Draw David Weir of Young Turks Barbers   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

You know those healthy snack boxes that get delivered to businesses around Australia? Not the ones with Freddo Frogs and Caramello Koalas in them … I’m talking about the ones with Wasabi-flavoured peas and Organic Popcorn. Well … you and I are about to meet the fella who started that business. How dare he bring healthy snacking to the workplace!   A little bit more about Snackwize founder Conor Reynolds ... Conor Reynolds is a corporate health and well-being expert, as well as the founder of SnackWize … Australia’s #1 monthly subscription healthy snack service that delivers healthy snacks straight to your office. Like I said at the top of the show … Conor’s not delivering yummy chocolate snacks or fatty potato chips… we’re talking Veggie Crisps and Raw Cacao Cookies! But clearly there’s a market for it, as Snackwize is going gang-busters. Since its launch in 2016, the business has experienced rapid growth in Australia, doubling its revenue year-on-year and quintupling its client base, delivering tens of thousands of snacks to blue chip clients including Uber, Universal Studios, Deloitte, Red Bull and Samsung, to name a few. Conor’s recently launched Snackwize in New Zealand, and he’s just finished a successful capital raising of half a million dollars!   “We’re aiming to create a ‘set it and forget it’ service that encourages organisations to foster a wellness culture internally, resulting in more happy and engaged employees at work." - Conor Reynolds, Snackwize   Here’s what caught my attention from my chat with Snackwize founder Conor Reynolds: I love how (despite the fact that Snackwize is not yet an empire), Conor has embraced publicity as a major marketing strategy. I’ll put the press release he sent me in the show notes to give you an idea of what best practice looks like. I love his pricing model. Any recurring monthly income business gets my attention straight away. And I love the fact that Conor went out of his way to listen to his customers.   “Publicity has been by far and away our best source of creating brand awareness and generating leads.” - Conor Reynolds, Snackwize Conor Reynolds Interview Transcription Tim Conor got to start with the big question the hard-hitting question what's your favourite snack? Conor Good question to start off with. I'm a bit of a beef jerky fan myself, Tim. So it is either a hate or love relationship with people with beef jerky literally love or you hate it. But I love it. That's my favourite snack. Click Here To Download Full Transcription Resources mentioned in episode 472 of The Small Business Big Marketing Show: The official Snackwize website The Snackwize press release Timbo mentions Interview with The E Myth’s Michael Gerber The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) Last week’s interview with online poker champion Chis Sparks Interviews I’ve done with other healthy business owners: Michelle Bridges on building a strong personal brand Naturopath Katherine Maslen on starting the world’s first healthcare membership model AFL legend Matthew Pavlich on disrupting the talent-booking industry   The winner of this week’s Monster Prize Draw Garrett Addisson of online adult toy store Top Drawer Essentials   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Chris Sparks made his mark, in his tracky dacks, on his couch, by becoming a world online poker champion. These days, he’s improved his fashion-sense, and started a successful New-York based business called The Forcing Function. It’ll all become clear in this high-stakes episode 471 of The (award-winning) Small Business Big Marketing Show.   A little bit more about online poker champion and now The Forcing Function’s founder Chris Sparks ... New Yorker Chris Sparks is one of the top online poker players in the world and is now a highly sought-after performance coach for entrepreneurs. In order to become one of online poker’s most feared competitors, Chris developed a system for acquiring the mindset and habits necessary to become elite in any field.   So, guess what he does in this chat? He deconstructs what it takes to become a top performer, and demonstrates how to implement these lessons in your life and business. These strategies will allow you to uncover your bottlenecks, get clear on your mission, and manage your time and attention more effectively. And who doesn’t want a bit more than that?!   “Be helpful to others in your industry. The biggest winner does not compete. All my knowledge is open source.” - Chris Sparks, The Forcing Function   Here’s what caught my attention from my chat with online poker champion Chris Sparks: I love Chris’s idea about obsessing over your market fit, niching down as much as necessary. Stop trying to be everything to everyone! I love his idea that the biggest winner does not compete. That being exceptionally helpful to others in your industry can only repay you in spades (excuse the Poker pun!). And I love the idea of finding time to identify your personal bottlenecks and doing everything you can to remove them. Remove a bottleneck, and everything else moves smoothly through your business.   “Obsess about marketing fit, niching down as many times as necessary. It makes it easy to be the best.” - Chris Sparks, The Forcing Function   Chris Sparks Interview Transcription Tim Chris Sparks welcome to the small business big marketing show. Chris Honoured to be here Tim thanks. Tim Chris how does a fellow like you get into online poker? Click Here To Download Full Transcription Resources mentioned in episode 471 of The Small Business Big Marketing Show: The official website of The Forcing Function Take Chris Sparks What’s holding me back quiz Blink by Malcolm Gladwell Interview with The E Myth’s Michael Gerber The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019) Last week’s interview with Canva’s Melanie Perkins Interviews I’ve done with high performers: High performance coach Mark McKeon Getting things done with productivity guru David Allen The guy who never takes no for an answer Steve Sims   The winner of this week’s Monster Prize Draw Anna Smyth of System X Storage   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

We catch up with Canva founder Melanie Perkins who surely has to be one of Australia’s great young entrepreneurial success stories! 32 years-old and from Western Australia, Melanie Perkins created the online design tool Canva, and it just got valued at $3.6B.And what’s particularly exciting is she’s created something that every single one of us small business owners needs. Want to know how she did it? Me too! A little bit more about Canva founder Melanie Perkins ... In 2006, Melanie Perkins was a troubled 19 year-old teenager. Not by the usual stuff that troubled most people of that age. Oh no … something much more serious. Melanie was troubled by the fact that desktop publishing software (like Adobe, CorelDraw and Photoshop) was so complicated and hard to use. So, like any young smart entrepreneur would, she set about coming up with a simple, elegant solution … starting small by launching a website to make yearbook design easy. That business was a huge success, and following an unexpected meeting with a venture capitalist, she found herself in a position to pursue her original idea and the chance to take on software industry giants like Adobe and Microsoft. Fast forward to today, and 32 year-old Melanie’s online design platform called Canva, has recently been valued at $3.6B, employs over 600 staff who have no working hours or dress code, has over 15 million clients … and here’s the interesting bit … she thinks her and her team have only scratched the surface of what’s possible. I visited Melanie in Canva’s new inner-Sydney 7-story office which resembles something more of an oversized cubby house for millennials, complete with a very cool rooftop garden, full commercial kitchen pumping out two home-cooked meals a day, a very funky, well-stocked bar that, and all types of meeting booths and rooms and pods full of those previously mentioned millennials getting stuff done.   “I hadn’t planned to go to San Francisco. But when I did, I got two meetings … one with a leading venture capitalist, and another with the creator of Google Maps!"  -Melanie Perkins, Canva Here’s what caught my attention from my chat with Canva founder Melanie Perkins: I love the fact that despite being an introvert, she’s willing to step out of her comfort zone and put herself in positions where she may fail, but just as likely succeed beyond her wildest dreams. The willingness to learn kit-surfing and then get the opportunity to pitch at the kitesurfing conference is a great example of this. I love the fact that Melanie got the business idea right by testing it on the high school yearbook niche, before taking it out to the broader market. And I love the fact that she’s focused on creating an exceptionally amazing product that’s resulted in tens of thousands of blog posts, YouTube reviews and now podcast interviews about it. What changes could you make to your offering to make it the world's best?   “In those early days, I was working out of a food court near Silicon Valley!”  -Melanie Perkins, Canva Melanie Perkins Interview Transcription Tim Melanie Perkins welcome to the small business big marketing show.  Melanie Thank you so much for having me.  Tim Now I've just got to get the fanboy alert out of the way up front. So it's all out in the open. Okay. I love Canva and I've loved Canva for a long time. So I'm pretty excited to do this interview. And I love it because of what the solution it offers my listeners small business owners so elegantly. And just recently I interviewed James Chin Moody from Sendle another business that I think has a great solution. Very elegant to a problem. There's so much going on here it's just very exciting. So fanboy out of the way and we'll get on with it. Click Here To Download Full Transcription Resources mentioned in episode 470 of The Small Business Big Marketing Show: The official Canva website The official Fusion Books website (Melanie’s first business and prelude to Canva) The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here mid-July 2019) Last week’s interview with me(!) where I answer your most pressing marketing questions Interviews I’ve done with other entrepreneurs who started off with very humble beginnings: Loz & Will from Will and Bear hat shop Naturopath Katherine Maslen Cargo Crew’s Felicity Rogers   The winner of this week’s Monster Prize Draw: Online retailer Jenelle Schembri of Homeworks   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  [ For more interviews with successful business owners visit Small Business Big Marketing ]

“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you’ve been sending me over the past few months, and today I finally get around to answering them.   Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that we're doing, and we've got very different opinions on how we should structure it...so I figured I'd ask you for your opinion, because I can’t think of anyone more qualified to answer it! The business I am in is animal allied healthcare/rehabilitation - just like when us humans are sore we might see a physio, chiro or massage therapist, but we provide that service for the family pet. We've scored a gig presenting to a room full of veterinarians (our main source of referrals), right after the main presentation which is on hip replacements in animals. Our goal is to get every vet in that room sending us at least one case in the next 3 months. This will be the best platform that we’ve had so far to get our message across, so it’s important we nail it. I'm of the opinion that we should focus our presentation on how strengthening & rehabilitation can help their patients with hip problems, because that’s what the Vets came there for. However, my business partner doesn’t want to be pigeon-holed as just the ‘hip rehab’ place because we can (and do) a lot more than that. So, he wants to talk about a range of things that we can help their patients with.  I think both points are valid, I just don’t know what is the better option ¯\_(?)_/¯ How would a seasoned marketing guru and presenter like yourself handle this one? Kindest of regards, Rhys. Relevant Small Business Big Marketing episodes to Rhy’s question: Episode 417 - This simple (yet scary) conference-speaking strategy generated $150K in new revenue Episode 303 - How to become a professional public speaker   Question - Scott Burns of CleanrCrates Hey Timbo, Great show mate. I’m looking for some advice on better ways to market my small business. I launched a year ago and growth has been quite slow. I have a basic email setup regarding autoresponder as I hate spam and have trouble getting my head around spamming the few customers I have (150 contacts with about 100 purchasing within that number.)  I have been sending out free products to ‘up and coming’ Instagram influencers for a post and a story pointing out the positive points in our bundles. This is fantastic for exposure and IG profile views and al that BUT! Hardly any of them convert. If I got a small percentage of them converting I doubt I’d be writing to you.  Stay sustainable! Scott Burns. Relevant episodes to Scott’s question: Episode 412 - Sports Illustrated was the inspiration for this clever email marketing strategy says Dan Fagella Episode 131 - Email marketing tips from email marketing guru Chris Tilley Episode 376 - How to start an eCommerce business and turnover $1.8M in your first 10-months with Power Planter’s Brian Chapman Episode 451 - Snotty Nose’s Laura Klein on how to build an eCommerce empire Episode 468 - How to slow down and build an online empire selling hats   Question - Dean Zellman of Mr. Stitch Hey TImbo, I've been running an embroidery business for about 20 years now. We specialize in custom logos for TV/Movie and marketing companies as well as small to medium size businesses.  Our work is very custom but I just haven't seen any good out of the box marketing tips. Are there any shows of your that might relate to my business? Thanks Dean Relevant Small Business Big Marketing episodes to Dean’s question: Episode 388 - Will It Blend’s Tom Dickson on turning an everyday product in to a YouTube sensation Episode 270 - A masterclass in remarkable marketing with Chick-Fil_A’s Arthur Greeno Episode 75 - Phil McKinney on how to use killer questions to think differently   Question - Amera Eid of Ameras Palace Belly Dance Boutique HI Tim ! Im re emailing you my message I sent you on Facebook ……. I just want to let you know that I have just started listening to your podcasts whilst driving back and forth to work  , You make my dreary drive worth it ! I don't know how yet , but I know you will be mentoring me in my next venture . 8 years ago I sold my business Ameras Palace Belly Dance Boutique , that is now in its 32nd year ( pretty good for a small business ) I opened it in 1987 and its still going - granted didn't make big dollars , but I created great pathways for like minded dancers around Australia - and I guarantee every Belly Dancer in Australia bought at least one product from there Im now working full time as I moved to Caves Beach  NSW 18 months ago . I am itching to get back into my own business - and have come up with an idea , Cave Woman ( IN Caves Beach) I can just see this area as the Byron Bay of 20 years ago. I just know my mindset needs to change from what it was from Ameras Palace ( which I opened with nothing ) to this project that needs to make money this time ( as I have a mortgage up here ) how do I start again in my fifties with no start up funds ? Amera x   Question - Sam Krief of Stay Kinetic Hey Timbo, I’m a new business owner and I have set up a small podiatry supplies business (medical supplies)  I just have a couple of questions and hoping for some of your wisdom.  I have gone back to the very start of your podcast And in the process of making my way through all of your episodes. First question is around my email. You have just listened to an episode where it talks about an unprofessional email.  I have set mine up as staykinetic(at)outlook(dot)com And I thought that sounded reasonably professional. And I didn’t want to spend extra money on securing a different email when I thought this one was ok? My second question is I don’t really know where to start with marketing the launch of my business to podiatrists.  I have already done a bit of a soft launch with people in my direct network, but am in the process of trying to think of ideas to reach podiatry clinic owners outside my personal network. For reference I am a young (27) Podiatrist myself.  Anyway I would love any help you could give me  Cheers Sam Relevant Small Business Big Marketing episodes to Sam’s question: Episode 326 - How to make more money by working less with Daniel Gibbs from Posture Podiatry Episode 387 - How to create a happy business that thrives with dentist Paddi Lund   Question - Would-be student Troy Heinz Hi Tim, Love what you do, just wanted to ask a question around studying marketing. Would it be wise to go off to university and waste 4-5 years of your life, when in today’s world social media is producing 100’s of videos around “marketing” that helps educate people? Does the qualifications really matter? Or would you suggest starting in sales then work your way into marketing as a career? Cheers, Look forward to hearing from you.   Question - Roger Harrower of The Modern Butcher Hey timbo. I own a small retail butcher shop but am also pursuing other ventures. i hear a lot about market research but i don't really know much about it. where do you start to run an online survey or is there companies that sell this sort of data. any info would be great or reference to a past podcast if you have covered this before. love the show it's very helpful and more importantly motivating kind regards Roger Relevant Small Business Big Marketing episodes to Roger’s question: Episode 435 - Sam Canning runs six fancy butcher’s shops through Melbourne’s leafy suburbs Episode 422 - A $1,500 online survey lead to a 34% increase in sales for this craft beer retailer   Question - Jonathon Painting of Jono’s Jerky Gday Timbo!  First of all, I love the show.  I’ve listened to other business podcasts before but nothing provides as much value as yours. Pure Marketing G.O.L.D as you say!  My wife and I run a business called Jono’s Jerky where we focus on creating a range of premium, full flavoured beef jerky. Currently we’re getting ready to launch a new product which has the potential to totally transform our business and take it to the next level. The product I’m talking about is a flavour of jerky that no one has done before... A Cheeseburger flavour! (I actually got the idea after listening to your interview with Phillip Kuoch, episode 441)  Anyway, I have been going through your back catalogue to pick up as many tips as I can to help this launch be successful.  Two of the best ones I found were the interviews with Kara from the Kader Boot Co and Tom Maclean from Sofi Spritz.  I’m emailing to see what other episodes you can think of that are specific to new product launches or line extensions that might be useful for me?   Also I’d like to finish with a tip for your listeners that has worked wonders for me!  Every time I listen to an episode of SMBM I think of other business owners in my network who might enjoy and get good value out of that particular episode. For example customers, distributors, suppliers, friends or just someone who I’d like to connect with! It’s a simple thing and people really appreciate that I’m thinking about them, after all we can all get stuck in our own business bubble a lot of the time!  I look forward to hearing from you! Jono. Relevant Small Business Big Marketing episodes to Jono’s question: Episode 468 - How to slow down and build an empire with Loz and Will from Will & Bear Episode 424 - Storytelling is Dave Munson’s secret weapon Episode 396 - 15 year-old Will Deeth made $70,000 selling toys last Xmas   Monster Prize Draw winner The winner of this week’s Monster Prize Draw is Matthew Harris of The Pedal Empire who wins over $1,000 worth of goodies thanks to the generosity of past guests.   Episode Transcription Let's get into your wonderful marketing questions that have been emailed to me over the last few months and that I have been sitting on. The first one is from Emily Harris who simply demands I mean asks in a short tweet. Very short tweet that I hand over my podcast workflow. Click Here To Download Full Transcription Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Loz and Alex cruise around this lucky country in a Volkswagen, entertaining their legion of social media fans with cool pics of themselves sitting by campfires, swimming in deserted beaches and camping by the shores of remote lakes. They look like they’ve fallen off the cover of an Angus and Julia Stone album! Oh, and did I tell you they run a three-year-old hat business called Will and Bear that’s turning over a lazy six-figures annually. And they’ve done it all by slowing down!   A little bit more about hat entrepreneurs Loz Williams and Alex Knorr ... In just three years, ex-mortgage broker Lauren Williams and her product designing boyfriend Alex Knorr have built the online hat empire Will & Bear, from the back seat of their Volkswagen van while touring across Australia. To do so, they’ve adopted an innovative, digital-first business model, which has enabled the Will & Bear brand to experience triple-digit sales growth year-on-year. They use social media brilliantly amassing a loyal tribe of hat lovers across Insta and Facebook, they’ve got a team that spans the globe, and a sustainability initiative that sets them apart from the competition. They also give some pretty good insights into how this generation of millennial business owners see things. And here’s a tip … it’s not all about growing an empire. “We’ve always been really big on outsourcing the things we can’t or don’t want to do or we’re not great at. There’s just no use wasting our time on things like this.” -Loz Williams, Will and Bear Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: It’s so refreshing to hear a business owner acknowledge that it’s OK to slow things down. To ask themselves “How much is enough?” “How big do we really want to be?” And how funny to hear that the minute they did this ... things took off! I like the way they’re using their Instagram feed for the more polished visuals or “art” as they call it, and their Instagram Stories for the real life stuff like the chat with the mechanic after their van broke down. What behind-the-scenes stuff would you like to see from this show? Hot me up on Twitter @TimboReid. Loved the way they launched the business by sending their top 100 favourite photographers a hat each. No hard sell. Just a genuine gesture in the hope that the photographers may respond with a hash-tagged photo on their own feed.   “We don’t need to keep growing. We’re just two individuals and we did make a decision to slow things down. And that’s when things really took off!” -Loz Williams, Will and Bear   Loz Williams and Alex Knorr Interview Transcription Tim  Loz and Alex from Will and bear welcome to the small business big marketing show.  Loz  Thanks for having us.  Alex  Thank you.  Tim  Now big question to start with where did you guys meet?  Loz  On Tinder. Actually. Click Here To Download Full Transcription   Resources mentioned: Tye official Will and Bear website Will and Bear on Instagram Will and Bear on Facebook Finders Keepers Markets The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here mid-July 2019) Last week’s interview withThe E Myth's Michael Gerber Interviews I’ve done with other entrepreneurs who started off selling just one product: Brian Chapman of Power Planter Laura Klein of Snotty Noses Bobby Edwards of Snotty Potty The winner of this week’s Monster Prize Draw is tennis coach Shaun Scrutton of Eaglemont Tennis Club   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Michael Gerber (author of The eMyth, once voted the best-selling business book of all time) says the vast majority of small business owners are on a fool’s errand. And he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. It’s a very repeatable episode 467 of  The (award-winning) Small Business Big Marketing Show thanks to American Express.   A little bit more about The E Myth Revisited’s Michael Gerber ... This is an interview I did with Michael Gerber way back on episode 338. It’s been so popular and had so much positive feedback that I thought I best bring it back to the top of the pile for those of you who haven’t heard it, or even if you have, then it’s probs time to hear it again!   Michael Gerber is the author of the seminal business book called The eMyth. You’ve read The eMyth right?! How’s this for some key stats: 5 million copies sold In 2011, The eMyth was named the best selling business book of all time It’s been sold in 145 countries, translated into 29 languages and taught in 118 universities His client list includes the best of the best - Apple, Infusionsoft, American Express … to name a few … but his true passion is small business owners. INC magazine calls him “The world’s #1 small business guru”   Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and at the time of this interview, he was about to launch his newest book titled Beyond The eMyth.   Here’s just a couple of lines from it: “Great growing companies know how to replicate their success, time after time after time, and by doing so, they grow, grow, grow. This book is going to teach you how to do that. This book is going to teach you how to design, build, grow and launch your company so that it can scale, which means that you can replicate its success. Which in turn means that it possesses the ability to grow like crazy … from a company of one, to a company of one thousand.”   “The problem is not that small business owners don’t work, the problem is that they’re doing the wrong work. As a result, most of their businesses end up in chaos … unmanageable, unpredictable and unrewarding.” -Michael Gerber, The E Myth Revisited   Here’s what caught my attention from my chat with The E Myth Revisited’s author Michael Gerber: Read The eMyth and The eMyth Revisited! The idea of sitting down and asking yourself what your new company would look like based on Michael’s eMyth model sounds like a worthwhile exercise. Don’t be afraid to have a dream.     Michael Gerber Interview Transcription Tim  So I started off by asking him what's missing in the way most businesses are run.  Michael  That's a great question, Tim. I want my answer provocative as it may seem is just about everything. Just about anything and everything that has to be done isn't being done. And if it's being done it's being done for the wrong reason and being done in the wrong way. And that sounds as I say provocative but it's so true. So I've been in this business world you might say of small business for 40 years. It was an afterthought. I didn't start this until I was 41. So you understand before that I wasn't even interested in business. Click Here To Download Full Transcription Resources mentioned: Michael Gerber’s official website Buy The E Myth Revisited Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interview with Canberra Airport owner Stephen Byron Interviews I’ve done with extraordinary business owners: Katherine Maslem of Shift Jack Gance of Chemist Warehouse Brian Chapman of PowerPlanter Winner of this week’s Monster Prize Draw is David Noble of Oz Drug Testing.   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  [ For more interviews with successful business owners visit Small Business Big Marketing ]

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P! A little bit more about Why Marketing Works author Jeff Swystun ... Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing. His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.   So strap in as Jeff shares: Misconceptions business owners have about marketing Why marketing works! How he researched the book His 7-principles that prove his thesis of why marketing works Plus plenty more business and marketing insights ...   “Tell stories and lots of them. They’re the currency of humankind.” - Jeff Swystun, Why Marketing Works Here’s what caught my attention from my chat with Why Marketing Works author Jeff Swystun: Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve. Build a community around your brand. In an era where we’re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. ** Awkward conversation time! ** I’ve been pretty hopeless at doing this! Build relationships - As Jeff said, “We’re all emotional beings looking for relevance, context, and connection.”   Jeff Swystun Interview Transcription Tim Jeff Swystun welcome to the small business big marketing show. Jeff Yeah. So happy to be here. Thanks for having me on. Tim Now Jeff as one marketer to another. I would love to know what your definition of marketing is? Click Here To Download Full Transcription Resources mentioned: Jeff Swystun’s official website Buy Why Marketing Works here Buy Steve Sims Bluefishing : The Art of Making Things Happen here Interviews I’ve done with three other business authors: Darren Finkelstein - How to thrive when those around you aren't Andrew Griffiths - How to write a book for your business Michael Gerber - How to grow from a company of one to an enterprise Winner of this week’s Monster Prize Draw is Damien De Caneva of Point Cook Physical, who, according to his website, doesn’t just treat injuries, he prevents them!   “We’re all emotional beings seeking relevance, context and connection.” -Jeff Swystun, Why Marketing Works   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Naturopath Katherine Maslen decided that charging by the hour had hairs on it … so, she bravely launched the world’s first natural healthcare membership model. Did it get a few existing clients’ noses out of joint? Yes! Would she do it all again? Hell yeah!   A little bit more about Shift’s Katherine Maslen ... Katherine Maslen is a naturopath, nutritionist, author, mother, podcast host and founder of Shift, where her and her team work with people to help them make shifts in their health and their life. She owns Shift Brisbane, her flagship clinic where she has a team of 15, Shift Rockhampton, her regional Queensland clinic and Shift Anywhere, her virtual membership business.   So strap in as Katherine shares: A very personal story about why she became a Naturopath The trials and tribulations of launching the business Those moments of acceleration when the business really took off Why she went from charging by the hour to a monthly membership model How she’s built a strong personal brand in her chosen niche using podcasting, self-publishing, blogging, keynote speaking Plus plenty more business and marketing insights ...   “The first years of business were both exciting and traumatising. I didn’t know what I was doing essentially. It was a bit like jumping off a cliff and build the plane on the way down!”- Katherine Maslen, Shift   Here’s what caught my attention from my chat with naturopath Katherine Maslen: I love her move to the monthly Membership-based model. Not only does it provide surety of income, it gives patients a clear pathway to access the modalities they need. I love the fact that there are a limited number of memberships, creating a sense of scarcity and something special. I love how the Membership model encourages Katherine and her team to add additional layers to the customer experience including a multitude of workshops, parties, even a private Facebook group.   Katherine Maslen Interview Transcription Tim Katherine Maslen welcome finally to the small business big marketing show. Katherine Thank you so much for having me. Tim Awesome. A fellow podcaster. Now I want to start off by asking why did you become a naturopath in the first place. Cause sounds like a pretty interesting story to me. Click Here To Download Full Transcription Resources mentioned: Shifts official website Katherine Maslen's personal brand website Last week’s interview with the round beach towel creator Victoria Beattie Interviews I’ve done with other business owners who have challenged the norm: Lyre’s Non-Alcoholic Spirit’s Mark Living Beer Cartel’s Richard Kelsey Moxie’s Mia Klitsas Winner of this week’s Monster Prize Draw is life coach Dr. Ben Carvosso of The On Button Coffee Port   “I’m like a butterfly about to break out of its cocoon and it friggin hurts and it’s uncomfortable. But I can see really good things will come out of this (brand refresh) and I can see that happening already.” - Katherine Maslen, Shift   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them!   A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ... The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.   So strap in as Victoria shares: Where the idea for a round beach towel came from How they got it to market The ups and downs of starting an ecommerce business How she manages the multitude of rip-offs flooding the market Why they’ve expanded beyond beach towels Plus plenty more marketing and business insights ... “We thought… oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!” - Victoria Beattie, The Beach People   Here’s what caught my attention from my chat with round beach towel co-creator Victoria Beattie: The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are. I love how Vic doesn't have a background in marketing, but has such a passion for it. If you’re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show … 464 episodes and counting! I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas.   Victoria Beattie Interview Transcription Tim Hey, Victoria Beattie of the beach people welcome to the small business big marketing show. Victoria Thank you for having me. It's good to be here. Tim Now Vic why did it take so long for someone to invent the round beach towel? Click Here To Download Full Transcription Resources mentioned: The Beach People’s official Australian website The Beach People’s official American website Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler Interviews I’ve done with others who’ve had a whacky business idea and created a successful business from it: Renae Bunster from Bunsters Hot Sauces Mark Livings from Lyre’s Non-Alcoholic Spirits Laura Klein from Snotty Noses Winner of this week’s Monster Prize Draw is Dan McQuillan of Gold Coast Real Estate agent Kollosche   “My tips for starting a business? Trust your gut, it’s usually right. Work to your strengths and outsource your weaknesses, don’t stick your head in the sand on important things like accounting.  Know what you are and aren’t, don’t try to be everything to everyone. Define your brand and stick to it!” - Victoria Beattie, The Beach People   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

Carl Hartmann knows how to grow and scale businesses … from scratch. In fact, he’s one of Australia’s leading serial entrepreneurs, having taken his first idea - Temando - to over 80,000 users, 3-billion transactions and over $55M in funding. And today, he shares his 5 tips for growing and scaling your business.   A little bit more about serial entrepreneur Carl Hartmann ... Carl Hartmann is a prominent, multi-award winning Australian entrepreneur best known from his work as Co-Founder & CEO of Temando which he took from an idea to one of Australia’s largest technology companies. Having exited Temando in 2017, Carl now spends his time looking for the next big thing, investing in companies that make him sit up and take notice. In fact, he’s the co-founder of Lyre’s non-alcoholic spirits - remember we interviewed founder Mark Livings a couple of weeks ago?   So strap in as Carl: Shares the ups and downs of his entrepreneurial journey Give us his top 5 tips on how to scale a business just like yours And every now and then bamboozles me with tech talk that’s way beyond my limit!   “Success is not a birthright, it is a privilege. Life is hard, the odds are against you and it’s only with hard work, tenacity and sacrifice that we achieve success.” - Carl Hartmann, Serial Entrepreneur   Here’s what caught my attention from my chat with serial entrepreneur Carl Hartmann: Be an evangelist for your business. If you can’t, then maybe it’s time to reset your mindset or get out! I love Carl’s generosity of giving back. Whether it be through his adjunct professorship at Queensland Uni, or simply allowing would-be entrepreneurs to pick his brain … it’s great to see people who have made it, giving back. Stay focussed by avoiding rabbit holes. Carl Hartmann Interview Transcription Tim Carl Hartmann welcome to the small business big marketing show. Carl Thanks for having me, Tim. Tim Now amongst other business titles, I see you are the Adjunct Professor of Entrepreneurship and Innovation at the University of Queensland. So does that make you like a modern day Dumbledore? Click Here To Download Full Transcription Resources mentioned: Carl Hartmann on LinkedIN Businesses that Carl has started include: Temando - Intelligent shipping & fulfillment software Shortlyster - Intelligent hiring optimisation platform Lyre’s - Non-alcoholic spirits Raddin - Electronic wakeboards Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler  Interviews I’ve done with other highly successful entrepreneurs: Andrew Banks from Morgan & Banks James Chin-Moody from Sendle Actually, pretty much any of the 460+ interviews you’ll find here are with successful entrepreneurs   “Seriously … hire good people. Business is a team sport.” - Carl Hartmann, Serial Entrepreneur Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ]

City Larder’s Robbie Bell has worked in some pretty famous kitchens around the world. Now he’s started his own business as a Charkuhturer. You know what that is, right?! And he treats his wholesales as if they were guests in a 5-star restaurant. A little bit more about City Larder’s Robbie Bell ... After completing his apprenticeship as a young chef in England, Robbie Bell spent the first years of his career working for a Michelin-starred chef, and has gone on to hone his skills at some pretty fancy establishments around the world. Then in 2015, seeing a gap in the market for high-end shar-ku-tuh-ree and wanting to put his core skills to good use, Robbie and his wife started the City Larder which now supplies over 180 stockists across Australia with high-end pates and terrines. Robbie also hosts his own podcast - Cooking the Books - which is in its third season. You’ll love Robbie. He’s larger than life and has some solid views on how to build a business you love, and even stronger views on buying local (something I’m particularly passionate about).   “I work for my staff.” - Robbie Bell, City Larder   Here’s what caught my attention from my chat with City Larder’s Robbie Bell: I love the fact that he works for his staff, even to the point that he’s helping one of his young blokes start his own business. What are you doing for your staff?  I love the fact that he’s bringing a 5-star restaurant mentality to a wholesale business.  And I love his view that we should be more interested in supporting our local community than in the next pair of expensive shoes we buy.   Robbie Bell Interview Transcription Tim Robbie Bell. Welcome to the small business show. Robbie Thanks for having me. Tim Mate, you've worked in some pretty serious and well-known kitchens around the world what have you learned about pressure from cooking in some of the world's best kitchens? Click Here To Download Full Transcription Resources mentioned: City Larder’s official website Robbie Bell’s podcast - Cooking the Books Last week’s interview with Cham Tang on how to optimise your Facebook advertising Interviews I’ve done with other great foodies: Daniel Wilson from Huxtaburger Jamie Cook from Stone & Wood Declan Lee from Gelato Messina “Be more interested in your community and not in buying a new pair of shoes!” - Robbie Bell, City Larder   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Advertising on Facebook (and Instagram) can be a frustrating exercise, especially if you don’t know what you’re doing. But what if there were 10 simple things you could do to increase your ROI by multiples. Well guess what? There’s ten simple things you could do to increase your ROI by multiples. And today's special guest, who’s spent $2M of his own money on marketing, and is a Facebook Certified Professional Planner, is about to take us through them. One by one.   A little bit more about Authentic’s Cham Tang... Cham Tang is Head Of Marketing and Co-Founder of Authentic Education, a multi-million dollar BRW Fast Starters 100 Company.   Cham has handled all the marketing in the company since day 1 and is a Facebook Certified Professional Planner. In fact, Cham was personally selected by Facebook to be privately mentored, and has spent over $600,000 in Facebook ads.   He has worked with speakers in the industry such as Anthony Robbins, Dr John Demartini and Chris Howard.   Cham is passionate about helping difference-makers attract more clients with simple marketing strategies.   In this very generous interview he: Shares 10 easy wins to drastically improve your Facebook advertising’s ROI He reveals his biggest marketing learning from working alongside Tony Robbins And he talks about how he overcame a negative, procrastinating mindset in order to create a multi-million training business   “You don’t have to get it right, you just have to get it started!” -Cham Tang, Authentic   Here’s what caught my attention from my chat with Authentic’s Cham Tang: I love Cham’s learning from Tony Robbins … “The same reason they come is the same reason they will buy.” So now your challenge is to find the reason people are coming to your business in the first place. I love Cham’s point about handling objections in your marketing copy. This is copywriting 101 … which BTW he teaches a lot more on during his one-day course - Authentic.com.au I love the idea of spying on your competitors ads inside the Facebook Ads Library.   Cham Tang Interview Transcription Tim Welcome to the small business big marketing show. Cham Thanks for having me. Tim Cham you and I have something in common we both love marketing. What do you particularly love about marketing? Click Here To Download Full Transcription Resources mentioned by Cham: Register here for Cham’s free one-day marketing workshops around Australia and New Zealand Zapier - The easiest way to automate your work Fiverr - Find the perfect freelance services for your business Rev - Fast, quality transcription service Filmora - Simple video editor Emojipedia - The emoji search engine Inshot - Video crop app and video editing app   “The same reason they come is the same reason they will buy” -Tony Robbins   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

I was emceeing a function the other night when this fellow suggested I have a couple of cheeky G&Ts before going on-stage. “Thanks, but no thanks” was my response, as I never drink when working. Refusing to take no for an answer, he tells me the Gin is completely alcohol-free and tastes exactly like Gin. And in fact, if I didn’t like Gin, there were 12 other flavours to choose from! “Show me the bar!” was my response. That guy was Mark Living’s and he’s cracked the code on a range of alcohol-free spirits called Lyer’s that’s taking the global beverage world by storm. A little bit more about Lyre’s co-founder Mark Livings ... Mark Living’s is the co-founder of a portfolio of businesses across marketing and advertising, logistics and fulfillment, print and merchandise production as well as brand incubation. He’s also an active and successful venture capitalist. His current project is Lyer’s - a non-alcoholic range of spirits that caught my attention at an event I was emceeing. Not only was the visual branding of the range absolutely beautiful, the Gin tastes like Gin and the Bourbon tastes like Bourbon … yet there wasn’t a hint of alcohol in either! You’re going to love this chat as Mark is an absolute expert on branding, launching new products, story-telling and so many other aspects of this dark-art we call marketing.   “In this age of social media, it’s critical to create a social narrative and that’s where our key brand ambassadors have a huge impact on the success of the Lyre’s brand.” - Mark Livings, Lyre’s Here’s what caught my attention from my chat with Lyre’s Mark Livings: As small business owners we can move incredibly quickly, so make the most of your agility. I love how Mark’s built the Lyer’s brand from the ground up. From the story behind the name (the Lyrebird is nature’s greatest mimic), to the visual branding, to the stories that live on each bottle. Check out Lyres.co to see what I mean. I love his use of employing Brand Ambassadors to evangelise the Lyer’s brand. Mark Livings Interview Transcription Tim Well Mark Living's of lyres. Welcome to the small business big marketing show. Mark Thank you Tim. Great to be chatting Click Here To Download Full Transcription Resources mentioned: Lyre's official website Last week’s interview on Last week's episode with Sendle's James Chin-Moody This week’s Monster Prize Draw winner is Jamie Ross of Premium Property Care   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

There are some businesses I wished I’d created. Sendle is one of them. It’s disruptive, fun to use, and solves a painful problem us small business owners have. Today we meet founder James Chin-Moody who tells us how he’s done it.   A little bit more about Sendle co-founder James Chin-Moody ... For the past couple of decades, Sendle founder James Chin-Moody has had an impressive career in anything but small business, working for the United Nations, the CSIRO, even the Australian Bureau of Statistics. For eight years he was a judge on ABC TV’s The New Inventors show. Then finally, just a few short years ago, he saw the light and started a micro business that would soon become Sendle … an online-based parcel delivery service that is taking on the monopolistic Goliath that is Australia Post. Sendle has already been voted Australia’s Best Courier service 2-years in a row, and employs over 100 staff and has experienced 40 months straight of 15% growth. Now full disclosure … I love Sendle. I have no financial interest in it, but I love it. I love what it stands for, what it does, its user interface, the fact that it’s hugely reduced the price of sending a parcel to anywhere in the world, and the time it takes, and the fact that it’s disrupting a staid old business in Aussie Post. So please excuse my embarrassing fan-boyishness that I display throughout this chat.   In this wide-ranging interview James Chin-Moody shares: Where the idea for Sendle came from How he got Sendle to market What Australia Post’s reaction has been Why “Hell yeah” is his major decision criteria Why focusing on few marketing channels is best How focus speeds things up How he’s created a simple, reliable, affordable solution for sending parcels And plenty more ... “We spend all our waking hours figuring out how to make parcel sending a joy and not a chore.” -James Chin-Moody, Sendle Here’s what caught my attention from my chat with Sendle’s James Chin-Moody: I love how James uses extreme examples to get the point across of how good Sendle eg. We can deliver a packet of Tim Tams to Everest Base Camp for just $10!” or “We’ve delivered 4 light hours of parcels so far!” What’s an extreme way you could describe the effectiveness of your business? I love how the Sendle team’s decision-making process is either a Yes, No or Hell Yeah! And I love how they’re constantly asking “How can we make sending a parcel less of a chore and more of a joy?” In order to optimise their customer’s experience. Choose fewer marketing channels and be really good at them.   “We’ve delivered four light years of parcels or thirty times to the sun and back!” - James Chin-Moody, Sendle James Chin-Moody Interview Transcription Tim James Chin-Moody. Welcome to the small business big marketing show. James Thanks for having me Tim. Tim I'm going to be a little bit of a fan boy. So you'll have to excuse that right up front. I love the Sendle brand. Click Here To Download Full Transcription Resources mentioned: Sendle’s official website Last week’s interview on how to build a business podcast with Nigel Morris This week’s Monster Prize Draw winner is Faouzi Daghistani of Newlands Pizza in Coburg   Please support the following businesses who make this show possible:   Authentic Education Learn highly effective marketing strategies directly from the co-founder of a BRW Fast 100 Company at events that are happening around Australia in June and July 2019.   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success.   A little bit more about Nigel Morris ... Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics, a software business that helps you monitor your solar panels’ efficiency. That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business. Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and personal brand at a fraction of the cost you may be spending on other marketing channels. Not to mention … it’s fun! So instead of me rattling on about it, let’s hear from someone else involved in a small business (just like you), who’s smashing podcasting out of the park.   If you’re tossing around the idea of producing a podcast for your business then you’ll love this chat as we cover: Why Nigel chose podcasting as a major marketing channel. What he loves about podcasting How podcasting has contributed to a 10X growth for Solar Analytics What software and hardware he uses Where he gets ideas for each episode How he puts together an episode How he markets his show And plenty more ...   “I could see that Podcasting was an incredibly effective and increasingly simple way to communicate vast swathes of information and the technology was now incredibly cheap and easy to use.” - Nigel Morris, Solar Insiders Podcast   Here’s what caught my attention from my chat with fellow podcaster and business manager Nigel Morris: I love how he’s created a simple format for each episode that covers five key areas to talk about. I love the way he constantly has his ‘content radar’ on, and captures his ideas on to his smartphone. I love how he’s leveraging all his other marketing channels such as emails, merchandise, brochures and so on to promote the Solar Insiders podcast.   Nigel Morris Interview Transcription Tim I started off by asking Nigel to explain exactly what the solar analytics business does and a little tip here. He nails his elevator pitch beautifully. Nigel Sure. What we do is we help people save more money by optimizing their solar and understanding how they use energy in the home. Pretty much it in a nutshell. We do it through the installation of a little device that allows them to measure energy in the home. And then we apply a whole bunch of really nerdy artificial intelligence and machine learning and run all sorts of clever algorithms over that information that we collect and then displayed in a really simple way on any device a phone an app a computer anything they want to be able to understand to demystify how they're using energy and make sure their solar is working as well as it possibly can. Click Here To Download Full Transcription   Resources mentioned: Solar Analytics official website Solar Insiders podcast Here’s the audio kit Nigel uses Cast - the recording software Nigel uses A past episode I’ve done answering your questions about podcasting How the girls from The Outer Sanctum podcast turned it into a business Six directories to list your podcast: iTunes GooglePlay (If you’re an Aussie podcaster you can’t submit to this directory just yet …. Boo!) Spotify Stitcher PocketCasts Tunein   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exists. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ...  and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0)   A little bit more about Christian Zeron ... In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies.   Which raises sooooo many questions, like: How do you sell high-priced watches sight unseen? What’s the biggest sale he’s made online? What marketing is he doing to generate that kind of traffic and revenue? Why aren’t I generating $2.3M a year??!! So strap in as Christian answers all these questions (except the last one!) plus more.   “Every business owner needs an enemy to keep them motivated!” -Christian Zeron, Theo & Harris   Here’s what caught my attention from my chat with vintage watch geek Christian Zeron: I love how he's disrupted a stayed old industry simply by being willing to share his opinions. I love what he calls his “secret recipe to creating effective marketing” and that’s his extremely personal online presence. He has a great knack for finding anecdotes that support his watches. I’ll link to a couple of videos in the show notes. “Everyone needs an enemy to keep them motivated.”   Christian Zeron Interview Transcription Tim My big watch question right up front Christian why when you see a watch presented in marketing are the hands always at ten past ten? Christian You know what it's become such an industry standard at this point. It's like standard of care like in medicine it's what you do. If you don't do it you get grilled for it. Click Here To Download Full Transcription   Resources mentioned: Theo & Harris official website & blog Theo & Harris on Facebook Theo & Harris on YouTube Theo & Harris on Instagram Interview with Sophie Lovejoy from Sant and Abel   This week’s winner of the Monster Prize Draw winner is: Dean Myer from quality tree management business … TreeFX   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

In 1993, Ray Good AKA Sugeray was one of the world’s top DJs. He then had a breakdown, learnt to meditate and started a seafood empire. Now he’s on a mission to teach mindfulness and meditation to business owners everywhere. Ommmmmmmmmmm ….   A little bit more about Ray Good ... The year was 1993. The Prodigy had just gone platinum, crop tops were cool and Ray Good was living the good life as one of the world’s top 100 DJs, spinning decks at sold out rave in London, Tokyo and Berlin … organising large scale music events … he even owned a Australia’s most respected import record store and his own record label. But then the good life came to an end. Ray was burning out and so were most of his mates. Eventually someone tapped him on the shoulder and suggested he try meditation. And from that point on he’s never looked back. He launched a hugely successful sustainable seafood restaurant empire which he subsequently sold in order to focus 100% on his real passion … helping entrepreneurs and business owners find their Good Place via mediation. As Ray says, “the best guy to teach silence is the one who understands noise!”   In this candid chat Ray shares: His business building strategies His coping strategies How he built Hooked into a mini-empire How and why we should all meditate Ray even takes us through a beautiful guided meditation   “I don’t do crystals, candles or sandals!.” - Ray Good, The Good Place   Here’s what caught my attention from my chat with Ray Good from The Good Place: Invest in yourself and start to meditate. Great names can be the start of a great business idea. Every touch point has to be branded.   Ray Good Interview Transcription Tim I started off by asking Ray to describe his crazy life as a DJ. Ray Well pretty crazy yeah. As you just mentioned I made on the list of the world's top 100 DJs. But also at the same time, I was building up an empire. I was running large scale rave parties in Sydney and dance parties. I had weekly club nights going. I had my own import record store and record label as well. So this is quite an early age I guess this is the early 90s I was probably about 22 23. I'm living the dream and juggling a lot. It was inevitable I guess. I was going to burn out and it's also the first time I've really faced stress and anxiety in what I was doing. Click Here To Download Full Transcription   Resources mentioned: Ray’s official website The Good Place Another episode I did on meditation a few months ago Brands To Life - The branding agency Ray uses   “We all need to power down before we power back up.” - Ray Good, The Good Place   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it.   A little bit more about Ben Goodfellow ... I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch.   In this wide-ranging interview Tradie founder Ben Goodfellow shares: Why he loves brand-building How to build a strong brand How to turn a brand into a household name What marketing he used to get the Tradie name out there And plenty more ...   “I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear   Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow: I like Ben’s passionate definition of a brand being a tribal attachment … where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it. I love how Ben treats every one of his products as a billboard. I think it was a genius move to have a whole lot of buses branded with Tradie’s posters passing Big W’s HQ on a daily basis.   Ben Goodfellow Interview Transcription Tim Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu? Ben Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy. Click Here To Download Full Transcription   Resources mentioned: Tradie Underwear’s official website Tradie Underwear on YouTube Tradie underwear on Instagram Tradie underwear on Facebook Tradie’s advertising agency - Incubator   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing [For more interviews with successful business owners visit Small Business Big Marketing]

You know how much the marketing world has changed in the past few years, right? That’s why you listen to this show … to stay on top of the latest trends. Well, today’s episode takes your trendwatching to a whole new level as Australia’s leading Consumer Futurist Amanda Stevens and I have a solid conversation about exactly what you should be doing to super-charge the marketing of that beautiful business of yours.   A little bit more about consumer futurist Amanda Stevens ... In changing times, the customer experience is emerging as the most exciting opportunity to grow market share. Amanda Stevens is a speaker, author, TV Host, and business improvement consultant who is passionate, excited and curious about marketing, consumer psychology, business, and building businesses. Her unique ability to ability to articulate what consumers want, and how brands can connect with them in unique and meaningful ways, has seen her address over 700 conferences in 14 countries. She's currently one of the most in-demand speakers in Australian and is renowned for her articulate, engaging and entertaining style of presenting.   In this wide-ranging interview consumer futurist Amanda Stevens shares: What small business owners are getting wrong in their marketing in 2019 What marketing has caught her attention lately What 6 videos every small business owner should create What is epic marketing and why is it so important What the consumer is thinking today And plenty more ...   “What happens if I train my staff and they leave? What happens if I don’t train my staff and they stay?!” - Amanda Stevens, Consumer Futurist   Here’s what caught my attention from my chat with Amanda Stevens: I love the idea of a customer advisory board. “Make your marketing worthy of a Friday night dinner party conversation.” If you’d like to explore this even further, have a listen to the interview I did with Chick-Fil-A owner Arthur Greeno who talks at length about remarkable marketing. I love Amanda’s view that we all need to be epic in our marketing from the inside out, and that starts with creating an epic customer experience.     “It’s OK to look in your rearview mirror …. just don’t stare.” - Amanda Stevens, Consumer Futurist   Amanda Stevens Interview Transcription   Tim Stevo I would love nothing more than listeners having listened to this episode feeling re inspired about their marketing. Maybe we'll give them a little bit of tough love. Maybe will also give them a little bit of direction as to what they could be doing better than is that deal? Amanda Yeah absolutely. Click Here To Download Full Transcription   Resources mentioned: Amanda Steven’s official website Amanda on LinkedIn Amanda’s blog on the customer advisory board idea Interview with Arthur Greeno on remarkable marketing Monster prize draw winner KRGS Doors   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her?   $50,000? $500,000? $5,000,000?   Nope. It cost her absolutely nothing!   A little bit more about Sophie Lovejoy Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen. Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!   In this candid interview Sant and Abel’s Sophie shares: How and why share started an online pyjama brand Why she loves the Beverly Hills Hotel so much! How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas And plenty more ...   “The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel   Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy: “Jump in the deep-end then work it out.” I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to? And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel!   “Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel   Sophie Lovejoy Interview Transcription   Tim Sophie Lovejoy welcome to the small business big marketing show.   Sophie Thank you. Timbo It's a pleasure to be here.   Tim Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty? Click Here To Download Full Transcription   Resources mentioned: Sant and Abel’s official website Sant and Abel on Facebook Sant and ABel on Instagram   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Elton John is a client of Steve Sims’ business The Bluefish, which is kind of interesting in itself. What’s even more interesting is how Steve came to get Elton as a client in the first place. In this revealing chat Steve shares: How he got Elton John as a client How to get past the Dobermans in order to get to the final decision makers Why relationships take time Why you need to be super self-aware of how others perceive you And plenty more …   “Your imperfections are your perfections.” - Steve Sims, The Bluefish   A little bit about Steve Sims Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on. He rarely reveals how he accomplishes the feats that make his clients so happy. But every now and then (like on this show), Steve shares his practical tips, techniques, and strategies to help readers break down any obstacle and turn their dreams into reality.   Here’s what caught my attention from my chat with Steve Sims: I love Steve’s idea of having extreme self-awareness, knowing exactly how others will perceive you, and craft your approach accordingly. Accept that building profitable relationships takes time. Respect the ‘puppy Dobermans’ that may be in the between you getting to the big daddy of them all!   Resources mentioned: Steve Sim’s business - The Bluefish Steve Sims book - Bluefishing: The art of making things happen Steve Sims personal website Past Steve Sims interview with Timbo: A simple referral marketing idea The guy who can get you anything This week’s winner of the Monster Prize Draw winner is: Benjamin Forehand of War Ink Manufacturing   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

As you may know, one of my favourite types of guests to have on this show is a long-time listener. A business owner who has a huge amount of respect for marketing, and someone who’s actively implementing the ideas they pick up from listening in. Well, that sums up today’s guest beautifully. Here’s what she said to me in an email a few weeks ago: “Hey Timbo, let me know if you’d like to interview a long-time listener, and an awesome Mumpreneur who’s been in business for 5 years, has cracked the $1 million mark per year, mainly from a little battery-powered snot sucker!!  Hint hint – me!!” And the email was signed Laura Klein, SnottyNoses.com.au … Gadgets for good health and good sleep. Well, she had my attention, so I called her up for a chat only to find that she was running a very serious little business … one not to be sneezed at ;0)  (I promise that’s the first and last Dad joke for this episode). SnottyNoses.com.au is an online store, with 25 SKUs, six staff, it’s had some serious media coverage and it turned over $1.7M in the last 12-months.   In this candid chat Laura shares: Why teaching was stifling her creativity How she came across the Battery Powered Snot Sucker The power of a fun business name Why she’s determined to remain a niche business Marketing strategies that are working for her And plenty more …   “I saw an ad for the Battery Powered Snot Sucker in a magazine and didn’t realise it was going to change the entire direction of my life!” - Laura Klein, SnottyNoses.com.au   Here’s what caught my attention from my chat with Snotty Noses’ Laura Klein: The courage she showed in naming her business Snotty Noses. I love Laura’s philosophy around “There’s money in the follow-up.” Her respect for email marketing, plus she’s segmenting her database. (refer to Dan Fagella episode 412)   Resources mentioned: Snotty Noses website The Snotty Noses story Snotty Noses on Facebook   This week’s winner of the Monster Prize Draw winner is: Graham from Ask Roz   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia’s #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

If you’re like most small business owners, you’re hugely concerned about your competition. Well imagine this … you open a shop in a street with not one, not two, not three, but 30 competitors all with shops selling similar things to you … and not just in the same town, but in the same street!!! How would you feel? Worried? Would you constantly check what they’re up to? What products they are selling? Would you always have one eye on their prices? Or would you just get on with it like Stuart Stanley does? His shop, RING Jewellers, is based in an area called ‘The Lanes’ in Brighton, on the South Coast of England. It is a jewellery hotspot and the description above is exactly what the area is like.   In this candid chat Stuart talks about how he deals with competitors in business plus: What makes him different from all his competitors Why he loves the helpful marketing concept so much How he manages his precious window displays How he avoids competing on price How to avoid competitor fear And plenty more …   “Competitors are the least of my worries when running my business. I focus on my precious customers and how I can best help them.” - Stuart Stanley, RING Jewellers   Here’s what caught my attention from my chat with Stuart Stanley: Stuart’s willingness to educate his prospects and clients. The fact that he’s even using his window display to educate by talking about the quality of different metals. And I love the fact that even though he’s a small jeweller in a little high street in the UK, that he had the guts and was proud enough of his achievements to reach out to me and request an interview on this show.   Resources mentioned: RING Jeweller’s official website RING Jewellers on Facebook RING Jewellers testimonials RING Jewellers YouTube channel Steve Sims speaker’s website The Bluefish website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing ]

Retiring in 2016, AFL legend Matthew Pavlich went on to complete his MBA then get involved in his first serious business venture called PickStar, which is now Australia’s largest marketplace to book sporting stars for any event, marketing campaign or fan experience.   In this candid chat Matthew talks about: Life after football Why he loves business so much The similarities between achieving success in business and football Why he’s backing PickStar to disrupt an antiquated marketplace And plenty more …   “PickStar was always going to be a technology company that aimed to disrupt an industry that has never really embraced technology.” -Matthew Pavlich, PickStar   Here’s what caught my attention from my chat with Matthew Pavlich: I love how PickStar’s disrupting a very antiquated marketplace. I love Roger Federer's quote about “Loving the grind”. Exercise is so psychologically beneficial.   Resources mentioned: PickStar’s official website Matthew Pavlich’s Wikipedia page Part 2 of interview on SEO with Dana DiTomaso Snotty Noses official website   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Digital nomads Nat Thomas and Niv Nobacht run serious businesses from wherever they are in the world. As long as they have their computer and a solid Internet connection then life is good. In this candid conversation, you’ll discover the pros and cons of running a location independent business and how it may be able to be applied to the way you run your business. It’s time for a little lateral thinking! In this episode of your favourite marketing podcast you’ll also discover: - Why Nat chose to leave a well-paid job at 20th Century Fox - Why Niv left a secure corporate job in Germany - What you need to survive running a business from anywhere - The highs and lows of running a location independent business - And plenty more … “My digital nomad lifestyle came about when an opportunity presented itself to move to Santiago (crazy, I know!) and I knew in my heart it was “now or never” to step out of my comfort zone and embark on some soul-searching adventure.” - Nat Thomas, The Now With Nat   Here’s what caught my attention from my chat with Nat and Niv: 1. Be flexible in the way you approach your work. 2. Be innovative (Phil McKinney’s Killer Innovations). 3. Find time for some spirituality.  Resources mentioned: Natalie Thomas’s official website Niv Nobacht’s official website The interview with digital nomad Mark Phillips The interview with Killer Innovations founder Phil McKinney Steve Sims official website Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit bit.ly/2nRCl6X ]

Australian Janet DeNeefe met a Balinese man in 1984, and with very little thought, moved to the charming Balinese hillside town of Ubud and threw herself into a new life. She had no plan (she never does as you're about to find out!) … she just knew she was in love. Back then, ducks and cows wandered down the main road and telephones were a luxury. That was 35 years ago. Since then, she’s given birth to four children and numerous businesses … all of which have blossomed. This is a story of a highly creative business woman who doesn’t care for planning, isn’t scared to have an idea and quickly get it to market … and whose Midas touch seems to turn everything to gold. Janet also shares: How she launched her first business in Bali What role her creativity plays in launching and running each business Why she started the Ubud Reader’s & Writer’s Festival and the Ubud Food Festival What role marketing plays in each of her businesses How she manages the family dynamics of working with her husband and now sons And plenty more …   “One day my staff called me and said there were two women here that want to meet you. So I met with them and they turned out to be interior designers who wanted me to provide the soft-furnishings for Sir Richard Branson's Necker Island!” - Janet DeNeefe, Entrepreneur   Here’s what caught my attention from my chat with Janet DeNeefe: Sometimes the idea of moving location to start a business or re-energise an existing business isn’t a bad idea. That doesn’t necessarily mean moving overseas! … it could just be moving down the road in to a new space. I love how Janet’s operating in a variety of different categories - from food, to tourism to homewares. I know there’s a school of thought that says do one thing well; however, if you have another business idea that you’d love to launch, then maybe take some inspiration from how Janet goes about things. I love any business that gives back to the local community. Janet starting the Ubud Readers & Writers Festival following the Bali bombings is a great example of a business with a strong social conscience.   Resources mentioned: Casa Luna - Janet DeNeefe’s cafe Indus - Janet DeNeefe’s restaurant Janet DeNeefe’s personal website & blog Honeymoon Guesthouse - Janet DeNeefe’s Hotel Emporium - Janet DeNeefe’s homeware store   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

2016 went down as a banner year for gun real estate agent Bernard “Bernie” Uechtritz. First, there was the historic and record-breaking sale of the Waggoner Ranch for $994M plus he won a slew of industry awards. Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars!? Join me as I get those questions and many more answered by Texas real estate agent Bernard Uechtritz. Not only is he selling the Waggoner Ranch, but is also responsible for selling some quite stigmatised homes in LA including ones in which murders have taken place! This is a masterclass in how to market expensive real estate. Enjoy!   Bernie also shares: How he got the listing What it takes to go above and beyond when servicing a client The importance of networking Why it’s the simple things in marketing and sales that make the biggest difference And plenty more …   “I’m really just a mongrel-bred kid from a colorful family, who had a wild, adventuresome youth in the jungles and kunai grass plains of Papua New Guinea (PNG). I was never a good scholar or a rule follower because I’ve never been good at sitting still or staying in the lines.” - Bernard Uechtritz, Icon Property   Here’s what caught my attention from my chat with Bernard Uechtritz: Wear down the Dobermans in order to get to the decision makers. Show more passion than your competitors in order to get the deal. Be a hand-shake kind of guy, in a world that spends too much time online.   Resources mentioned: Article on the sale of the Waggoner Ranch Connect with Bernie on LinkedIN The wiki on Stan Kroenke who bought the Waggoner Ranch   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing]

Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he’s a stripper! Hannah Priestley, Sam’s wife, runs the business. And it’s a very successful business at that. So much so that Sam works just one day per week, and they both earn far more than they ever did in their previous full time jobs. Oh … and Sam’s character name? Fireman Sam, of course!!   Sam & Hannah also share: Where’s the idea for men On Fire come from? How Hannah feels about her husband being a male stripper How they managed to replace their full-time employment income in just 6-months How they make prospects feel comfortable about enquiring for their services How Google Adwords sky-rocketed their business And plenty more …   “We found our competition to not be very helpful. Just the simple things like getting back to emails or phone calls a week later. That’s just too late for someone trying to book such an important event. So Sam suggested we start as a small side business and do it a whole lot better. ” - Hannah Priestley, Men On Fire   Here’s what caught my attention from my chat with Men On Fire’s Sam & Hannah Priestley: I love the fact that Sam and Hannah communicate constantly and clearly to one another. I love how they've taken a good look at their competitors, identified what’s being done poorly and gone about addressing it in their own business. And I love clarity they have around who does what in the business.     Resources mentioned: Men On Fire’s official website Men On Fire’s official Facebook page   But the marketing gold doesn’t stop there, in this episode: This week’s winner of the Monster Prize Draw winner is: Anthony Spiteri of Pixel 3   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [For more interviews with successful business owners visit Small Business Big Marketing]

Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. Want to know how a business is born out of an experiment with a broomstick? What’s it really like to be your own boss and live your passion? And find out the biggest mistake this small business owner has ever made... Yikes! Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  Rini also shares: How she balances work and being a mum of three The importance of having someone believe in you How getting your name out there at the local markets is a great first step to success Why it’s critical to copyright your brilliant business idea That being a kind human will take you far in business How engaging a PR expert can propel you to the next level When it’s time to delegate some of the workload e.g. social media And plenty more … Here’s what caught my attention from my chat with Ballerina & Me’s Rini Lombard: Rini is crystal clear on the “why” she does what she does - and let me tell you, not a whole lot business owners can articulate this as well as today’s guest. Rini’s enthusiasm is evident in the way she lights up when talking about her business. It was a real joy to chat with her today. Have a meaty and genuine story to tell. Rini has worked with a PR expert to gain some pretty influential press, including a mention on Channel 10’s morning talk show Studio 10 and in The Age newspaper. Again, it’s Rini’s personal story and passion for the “why” she has created this business, plus her truly unique life-size dancing dolls that make her stand out from the crowd. I love that Rini’s business goals are so big that they scare (and excite) her. She has grand plans to grow her business and expand her offering, but will only do so if the new ideas align with her mission to spread joy. In an overpopulated market, it’s Rini’s authenticity that’ll allow her to stand the test of time. Resources mentioned: Ballerina & Me official website Ballerina & Me on Facebook   But the marketing gold doesn’t stop there, in this episode: I give you a real life example of a local business who score 10 out of 10 for grabbing my attention, but shoot themselves in the foot at the pointy end of the deal, aka the moment I was about to throw down the cold, hard c-a-s-h! Womp womp. Don’t let this be you!   Please support the following businesses who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Yellow Partner with Australia's #1 online business directory for all your digital marketing needs. Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing]

David Silvestri considers himself the most passionate restaurant owner in Brisbane. And for good reason … Arrivederci Pizzeria is ranked #1 on Ubereats, his 150-seat dining room is full every night of the week and his 25 staff wouldn’t work anywhere else.   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    David also shares: The importance of passion in business How important it is to follow and react to trends How a Vegan menu changes everything The importance of social media in business growth Why he works in every part of the business The critical role his late Father played in forming who he is as a business owners And plenty more …   “You gotta love business. Treat it as a game. Have some fun. Be competitive. I’m soooo competitive!” - David Silvestri, Arrivederci Pizzeria   Here’s what caught my attention from my chat with Arrivederci Pizzeria’s David Silvestri: I love the fact that David looks out for trends and then acts on the ones he thinks will have a significant impact on his business. Eg. The Vegan Menu is a great example of this. A simple way to keep your finger on the pulse is to subscribe to Google Trends. A more expensive way is to take an overseas trip once a year and see what’s happening in your industry on the other side of the world. I love the fact that David has spend significant time in all parts of his business. Like he said, this then enables him to show great empathy and understanding when chatting with his staff. And I love how David is 100% focussed on offering a personalised experience for each and every one of his guests. Maybe that’s why 90% of his business is repeat business?!   Resources mentioned: Arrivederci Pizzeria official website Arrivederci Pizzeria on Facebook Interviews with other passionate foodies and restauranteurs Daniel Wilson from Huxtaburger Jamie Wood from Stone & Wood Declan Lee from Gelato Messina   But the marketing gold doesn’t stop there, in this episode: This week’s winner of the Monster Prize Draw winner is: Burleigh Driver Training   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   [For more interviews with successful business owners visit Small Business Big Marketing]

Tie shop owner (and serial entrepreneur) Jeremy Chen was staring business disaster in the face when the global financial crisis lead to a huge decline in tie wearing. But instead of closing shop, he and his business partner made an ever so slight pivot thanks to one customer that walked in at the right time with a request they were destined to fulfill. “We’re on track for over $6M this year, with 10 people in Melbourne, over 5,000 SKUs and an average growth rate of 50% per annum for the last 7 years. Everything's heading in the right direction.” - Jeremy Chen, BePromotive   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   Jeremy also shares: What he loves about small business Why he’s started so many businesses Why he decided to pivot and not shut down the tie shop What role marketing has played in each of his businesses And plenty more …   “Advertising is the price you pay for being boring!” - Jeremy Chen, BePromotive   Here’s what caught my attention from my chat with BePromotive’s Jeremy Chen: I loved Jeremy’s attitude to pivoting or grinding it out. Jeremy’s idea of approaching your captive market when things are tight is solid. These are people who already know you and want to help you out. Heading to the Canton Fair was a massive decision given he didn’t really know what he was going there for … yet it certainly paid off.   Resources mentioned: Promotional products business BePromotive’s official website Jeremy Chen on LinkedIN Interview with Clive McCorkell from Arid Zone   But the marketing gold doesn’t stop there, in this episode:   The overall winner for 2018’s Monster Prize Draw winner is: Lindsey Marsh of Sew To Grow   Please support American Express & DesignCrowd who make this show possible: American Express Business Explorer Credit Card  Let your business expenses reward you. Every year.   DesignCrowd Get $100 off your design brief here   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing  

Full-time student Phillip Kuoch fell into the bakery business by accident when his father fell ill shortly after buying the business. Luckily, with 24-hours in everyday, Phillip embraced the challenge and now he’s just launched a brand extension in a donut franchise … and who doesn’t love a donut?!   Here’s the email Phillip sent me requesting to be interviewed. It was a “Yes” from me straight away (Mainly because he was a long time listener ;0):   Hey Timbo! I've been a long time listener and I've applied a lot of the advice and stories from your show to my own business over the last three years and I feel like I should give back what I've learned to the SBBM community. Three years ago, I took over a bakery business and lost a lot of business due to my naiveness in taking on the challenge to operate the business without any baking experience. I met with a lot of hardships with the previous owners trying to sabotage me and with many new businesses opening nearby taking away our business. Fast forward three years now, our business is currently booming and we just opened a second store, with a third pop up store opening tomorrow at QV (come and visit!). We have been ranked as one of the best doughnut shops by several food websites, including the Herald Sun and we also made international news last year by introducing the world's first croissant-doughnut covered in real 24 karat gold. Not meaning to (humble) brag, but I started this business when I was 21 and ran the business whilst I was completing my undergraduate degree in marketing and journalism. I'd love to share my story with you and if you were interested to know more, I'd love to talk!   So, in episode 441 of your favourite marketing podcast, Phillip reveals: Why he chose to take on the bakery as well as study at uni full time How he manages his way through adversity What role innovation plays in growing the business How he generates free (global) publicity Why he’s decided to franchise the business How he deals with imposter syndrome And plenty more ...   Resources mentioned: Goldelucks Bakery offical website Michelle Bridges’ interview The chicken man (Arthur Greeno) interview Phillip mentioned Carolyn Creswell from Carman's Muesli interview     Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Peter Wells is the reason I do this show. Not him personally … but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he’s done it. “The customer is always right until we have the chance to show them otherwise.” - Peter Wells, Davo’s It’s people like Peter Wells that inspire me to continue doing this show after almost 10 years. A small business owner, with an interesting story, who’s never been in the limelight and who’s effectively using some form of marketing to grow their business. Peter used to work on submarines … now he owns Davo’s Fishing & Tackle - a simple bricks and mortar business he bought 9-years ago - that now has three stores on Australia’s beautiful Sunshine Coast. He’s big on customer service, has a hunger for figuring out how retail works, is a lifelong student of personal development and has some great learnings (and stories) from his past life as a submariner.  But this is not one of those chats where everything falls into place … as Pete (and his son) come to grips with how to transition in to the eCommerce space.   In episode 440 of your favourite marketing podcast, Peter reveals: Why he sold a logistics business to buy a little fishing and tackle shop How he stays ahead of retail trends Why it took him so long to start an eCommerce store What he learnt from being a submariner The importance of working closely with suppliers The best marketing he does to attract and retail customers And plenty more ...   Resources mentioned: Davo’s Fishing & Tackle Interview with Paul Nieuwenhuys from Hooked Online & Sinker Interview with Brendan Torazzi   Here’s Yellow’sDo More Business Video Series (Episode 1) that I hosted   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   DesignCrowd Get $100 off your next designbrief.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Clearly, SEO is a hot topic amongst small business owners.  Reviews of last week’s episode on SEO included: “Your best yet, Timbo!” And “The most practical marketing podcast I’ve ever listened to!” Well, strap in, because Dana DiTomaso (one of the world's leading SEO experts) continues to answer your most pressing SEO questions to set you up for a profitable year ahead.   Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).   “SEO Is great for getting people to your site … but if your site is boring then no one is going to want to buy your stuff. Spend time getting your website right before putting energy and resources into your SEO.” - Dana DiTomaso, KickPoint   Now, if you haven’t listened to last week’s episode 438 on SEO, then I suggest you do that first, as Dana overviews the fundamentals of SEO that every website must get right. PLUS she also answers around 15 SEO questions that were sent in to me by you.   In part 2, the questions and answer keep coming as we cover: How the little guys can compete against the big brands when it comes to SEO Which SEO play will give you the biggest impact upfront Voice search and SEO The importance of content How to get found locally And plenty more   So, thanks again for your questions which have formed the basis of this and last week’s episodes. Your SEO questions that Dana DiTomaso answers in Part 1 of this two-part SEO series are:   Laurel Guymer of LaPerouse Guesthouse: How do we, a small accommodation business, compete with airbnb, booking.com, wotif.com etc ?   Adam Neilands of Kelapa Organics: With the goal posts constantly changing with Google’s algorithm, where do we start? Out of all the tasks we can complete for SEO which one is the most important/impactful for a stronger ranking on Google?   Cameron Harris of Tank On Cleaning: Should the SEO on each page of my website be the same, or should it be different?   Robert Wheeler of the Rapid Recovery Room: I'm paranoid about voice search, like Siri, Google Assistant, and Alexa. Apparently, everyone is voice searching on their phones these days and I'm not sure about the best way to get and keep myself in that game.   Scott Pendlebury of the Renovator Store: I often wonder why most eCommerce companies write their content and then hire an “SEO specialist” to rewrite it.  Given SEO is really about having relevant, amazing and engaging content for the user my question is why isn’t it better to make SEO the core strategy of an eCommerce company’s content team?   Shane Scrutton of Eaglemont Tennis Club: How effective is Google My Business for SEO - ie. does it increase your organic ranking?   Sandy Taylor of Sandy Taylor Digital Marketing: As an SEO Copywriter who works with small businesses who are new to marketing, my #1 question would be whether Google will develop Google My Business into a workable substitute for a website for sole traders and optimistic hobbyists who aren’t ready for a full website yet?   Robert Cagalj of Lease Communications: If I pay for Google Adwords would that increase my "Google juice" after my ad has expired?   Enamul Hasan: How much of an impact does content marketing play when doing local SEO for small businesses? Is it really worthwhile pitching content marketing to local businesses like tradies, small retail shops or service professionals in a local area to help them rank well?   Jim Knott: Can a business perform well from an SEO perspective purely from organic strategies?   Joern Stienz: I run a small Design Training agency and my biggest problem is to find the time and energy to create content (eg. write blog articles). Hence, I ordered a few 1,000-word articles from a text broker portal, but they have not improved my website’s visibility. Any ideas on how to make this work?   Steve Witt of Not Just Travel: If I have 400 local agents all across the UK ... how does each agent get found at a local level?   Charlie Morton: How do I choose keywords? And what constitutes a long-tail keyword?   Leanne Parish: What's the best way to get a website to rank for different geotags? For example, you might have a business based in Tamworth, but they might want to rank in Armidale and Coffs Harbour. How do you get them to rank for areas surrounding Tamworth without adding separate pages? We often get clients who want only 5-page websites, so getting them to rank for a far-reaching service area is proving difficult. Help!   Matt from Stargazing UK: Regarding the layout of a website nowadays … Should you have all of your products on the main page so the URL is as short as possible; or should you categorise them and have them two or three pages down the tree?   Adam Lawrence from Imperium Consulting: If you were to recommend a small business owner to invest time into the learning of, and money into the purchase of, one all-encompassing SEO management solution, which would it be, and why?   Me: What would your SEO strategy be to maximise the number of SMEs who hear this episode?   Here’s what caught my attention from my chat with Dana DiTomaso: Get your SEO fundamentals right … Title tags, load time, mobile-friendly, update your website at least monthly. Complete your Google My Business account … and be sure to post on a regular basis. Create helpful content that solves the problems of your precious customers.   Click Here to Download Full Transcription   Resources mentioned: KickPoint’s official website Sign up for KickPoint’s newsletter Hemingway Copy Editor Moz SEM Rush Google My Business   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

What’s the first thought that comes to mind when I say Search Engine Optimisation? Let me guess … is it “Frustration?” “Waste of time and money?” “Pain?” Do you get a sick feeling in the pit of your stomach at the mention of this geeky acronym!? Well, however you feel about SEO, it’s critical to your website’s and business’s success. And today I have all your SEO questions answered by one of the world’s leading experts on this very dark art.   Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular, to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget). “It’s probably easier to start with what SEO is NOT! SEO has grown from being really specific, to now it covers every aspect of online marketing. The bottomline however to getting your SEO right is to start with the basics. So let’s talk about them first up.” - Dana DiTomaso, KickPoint Now, let me guess … If you’re like most small business owners, you’ve spent plenty of time and money on getting your website live. There was probably tears involved, pulling out of hair and just sheer frustration as you found someone to design it, build it, populate it with words, pictures and videos (that you had to create) … and then finally you screamed at your webmaster “I can’t do it anymore … just hit the big green button and send it live!” At that point, you heaved a big sigh of relief, knowing your work there was done and you could get on with much more pressing business matters like attracting great people, calling in outstanding debt and deciding which coffee machine to get for the staff kitchen. But here’s the thing ... Whilst having a website is important for any business … getting it live is simply the start of an ongoing process. You see, your website is a needle in a gigantic haystack called the Internet, and your next (and ongoing) challenge is to ensure it gets found by the right people who are ready to buy. And that’s where SEO (AKA search engine optimisation) steps in … a dark art for most small business owners who either don’t understand it are frustrated by it, have spent money hand over fist getting others to implement it for them or … all of the above. Well, I’m putting a stop to that here and now. Get your SEO right and your website can all of a sudden become an enquiry-generating, money-making machine. And who better to help us do that than Dana DiTomaso who I was kindly introduced to by past guest and SEO legend Rand Fishkin, who was the founder of MOZ, one of the world's leading SEO agencies. With Rand no longer operating in the SEO space, I emailed him a few weeks ago asking who I should chat to get an update on SEO tactics for small business owners as we head into 2019. His immediate response was Dana, a Partner of the Canadian-based digital marketing agency Kick Point. Now, when Rand Fishkin recommends someone, there really is no need to look elsewhere … so I emailed Dana asking her to appear on the show, and she immediately came back with a “Hell yeah!” I then sent a simple email out to my list asking you, my precious listeners, for your most pressing SEO questions. And boy oh boy, was I inundated. So, thanks for your responses, your questions have formed the basis of this and next week’s episodes.   DANA DITOMASO INTERVIEW TRANSCRIPTION Tim I want to start off by asking you what is and what isn't SEO? Dana I think it's probably easier to start with what it does not because SEO over the years I've been working in this field for 18 years now SEO has really grown from being really specific technical and content changes made to a website so you improve your rankings and Google and now it is everything that encompasses so many different aspects of online marketing... Click Here to Download Full Transcription   Resources mentioned: KickPoint’s official website Sign up for KickPoint’s newsletter Moz SEM Rush Google My Business   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Leanne Faulkner launched Billy Goat Soap from her kitchen in response to her son’s eczema. By 2010 she had 20 employees and sold product in over 2000 outlets across Australia. By 2011 Australian retailing had slowed significantly, and this took a huge toll on her mental health. After some time off, she returned to work, selling the business a year later. Today, Leanne is a small business mentor and well-being adviser who has a deep passion for ensuring other small business owners don’t experience the same lows as she did. “It’s critical for small business owners to have some sort of interest that is not work-related. The minute you stop doing that because you just don’t have the time or concentration, that can be a red flag indicating your mental health is under pressure.” - Leanne Faulkner, Fortitude at Work There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Fortitude at Work’s Leanne Faulkner also shares: How she grew Billie Goat Soap in to a mini empire The highs and lows she experienced in growing the business How she managed her way through a mental breakdown triggered by the business The signs small business owners should watch out for in regards to managing their mental health How to manage adversity in business And much, much more   Here’s what caught my attention from my chat with Leanne Faulkner: Plan for your health and wellbeing before you need to. Talk to someone regularly about how you and your business is going. Separate yourself from your business.   Resources mentioned: Billie Goat Soap’s official website Leanne’s new business - Fortitude at Work Lifeline Australia Ahead for Business Heads Up - Better mental health in the workplace ATO - Small business owners experiencing mental health issues Victorian Small Business Commission - Mental health plan Safe Work NSW Workcover Queensland   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Sydney on November 22, 2018.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit http://bit.ly/2nRCl6X

Sir Richard Branson said, “Mick Spencer was a future business leader to watch”. Why? Because by the ripe old age of 27 years old, Mick Spencer had become a globally recognised CEO, a multi-millionaire entrepreneur, and an investor. Mick is the Founder and CEO of On The Go, a multi-million-dollar, global e-commerce company that enables users to design and manufacture their apparel and accessories. I think you’re going to love this chat. Mick is on a mission to disrupt the world of sporting apparel, he’s built some incredible partnerships with the likes Wesfarmers (one of Australia’s biggest publicly listed companies), our PM was visiting him the day after this interview and his book launched a few days later.   “I was a young punk at university, and after volunteering at a youth camp in Hawaii teaching poorer kids sport and leadership, I realised I wanted to get i to something that got more young people in to sport. But I also loved the Internet and I loved merchandise and technology. And that’s how this dream was born.” - Mick Spencer, On-The-Go Custom Apparel   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    On-The-Go’s Mick Spencer also shares: How he got his first customer Why partnerships are critical to a business’s success How he maintains work/life balance The best marketing he implements to get more customers Why he loves Google Trends And much, much more   Here’s what caught my attention from my chat with Mick Spencer: Mick’s overall drive and enthusiasm. I love Mick’s philosophy around creating 7-12 touch points before a prospect becomes a customer … and he even takes that one step further by having created a poster that details these touch points, posted all over the office. What a great reminder. Mick mentioned that he has someone within the business constantly following Google Trends.  This is a great way to keep on top of what’s happening in your industry … plus it’s also a great way to get ideas for fresh, timely content.   Resources mentioned: On-The-Go's official website The winner of this week’s Monster Prize Draw is Dr. Ty Belknap from Portbell - out-of-the-box SEO and digital marketing Google Trends   Please support American Express who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Sydney on November 22, 2018.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit http://bit.ly/2nRCl6X

Sam Canning used to be a vegetarian. Now he’s one of Australia’s leading ethical butchers, running six very fancy butchers shops in Melbourne’s most affluent suburbs. His experience in ‘paddock-to-plate’ butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first Cannings Butcher Shop was opened in the leafy Melbourne suburb of Hawthorn. Now Sam has 6 shops (and let me tell ya, they’re not your average butcher’s shop) and he’s in the process of opening up two more. This rapid growth hasn’t come without some pain which Sam openly talks about, plus he shares how he’s gone about cleverly disrupting a very stayed industry.   “When you shop with us, you don’t have to wonder whether your dinner was raised under high welfare conditions. It was! We don’t mess around here. Care is the one word that best describes everything we do at cannings … it starts with how the animals are treated, right through to care for customers, suppliers and of course, our 100+ staff.”  - Sam Canning, Cannings Butchers   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Sam also shares: Why he became a carnivore The best marketing they do to attract and retain more clients His real estate strategy Why he’s chosen one word to cover all aspects of the Cannings business How he’s managed the rapid growth since opening on 2010 The hardest part of running six butcher’s shops And much, much more.   Here’s what caught my attention from my chat with Sam Canning: I love that Sam’s challenging a very old and stayed industry Cannings use of SMS marketing is clever The fact that they’re documenting all systems and processes is also a smart thing to do before the business gets too big   Resources mentioned: Cannings Butchers official website The winner of this week’s Monster Prize Draw is Danielle Rathman from Heartbeat Handicrafts   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Sydney on November 22, 2018.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Brendan Torazzi is a lifestyle entrepreneur owning a number of businesses that, whilst not providing 100% passive income, certainly place him in a position where he can work on them and not in them, as well as travel the world with his family. The businesses cover a few different industries including OH&S, weddings and holiday rentals! But it hasn’t all been a bed of roses for Brendan as you’re about to find out.   “I’ve been practicing meditation daily since 2003 … so all of these little breakdowns I’ve had … rather than having one big one, I have these mini breakdowns, and it’s the meditation that’s enabled me to cope with them along the way.” - Brendan Torazzi, Lifestyle Entrepreneur   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Brendan also shares: Describes what a lifestyle business is and why he loves them so much How he decides what businesses to get in to and which to leave alone How he manages his mental health with the help of an Indian yogi How social media has been a winner for his wedding business And much, much more.   Here’s what caught my attention from my chat with Brendan Torazzi: I love Brendan’s willingness to be openly naive. I agree that you can’t always innovate on a product, but you can always innovate on marketing. 99% fail rate! How reassuring!!   Resources mentioned: Training business - https://alertforce.com.au/ OHS business - https://ohs.com.au/ Wedding venue - https://seacliffhouse.com.au/ Byron Bay Holidays - https://www.airbnb.com.au/rooms/12156633 Rapid Recovery Room - https://www.rapidrecoveryroom.com/   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Sydney on November 22, 2018.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

I’m often asked which has been my favourite interview, having done over 430 interviews with successful business owners over the past 9-years, That I can’t answer. There’s just been too many of them. However, the one I did in 2014 with Platinum Electricians Founder Joshua Nicholls is a bit of a stand-out for a number of reasons: His business story is inspiring His growth has been phenomenal (1,200% in his first 5-years and it’s now close to a $40M business). He’s got a great work / life balance He and his wife Alana have built a culture that attracts great people And he’s created a 21-step customer manifesto that leads to a massive amount of referrals We cover plenty of ground in this chat as Joshua talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Joshua also shares: How he achieved 1,200 growth in five years How he approaches those he admires for business help How and why he created a 21-step customer manifesto How to create raving fans and employees And so much more ...   Here’s what caught my attention from my chat with Joshua Nicholls: Identify people you admire, and ask them if they can help you on your business journey. Just don’t be an Ask Hole! Put in place a customer manifesto - full of little experiences that make your customers smile, refer you to others and remain loyal for a very long time. Love the question Joshua asks - “How does the customer feel once we’ve left their home or business?” Love your employees by putting on great conferences, away-days, training, awards nights. Even just by simply being available to them.   Resources mentioned: Platinum Electrician’s official website   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Saya McDermott is a graphic designer by trade. She then became a pilot for a few years. Obvious career change! Now she’s building a skincare business cleverly called Saya Skincare that’s taking on the world.   We cover plenty of ground in this chat as Saya talks about the importance of following your passion, the power of creating a strong visual brand, why she set up shop in an industrial estate, how she generates sales across online, retail and wholesale. And plenty more. “One day we got an order from Panasonic for 10,000 units. Now that was a great day!” -Saya McDermott, Saya Skincare   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Saya also shares: Why she made such a big career change How to build a strong visual brand How she’s used social media to attract clients (retail & wholesale) How she got Panasonic to place an order for 10,000 products How she got a contract to supply a new airport on the Sunshine Coast And so much more ...   Here’s what caught my attention from my chat with Saya McDermott: I love the relaxed nature in which she approaches her business. Saya’s blogging strategy is so simple and effective. And I love her branding. I’m a sucker for a strong visual brand - so no matter what your industry, I don’t think there’s any excuse for not having one!   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Tony Rogers from Grey2Black Photography   Resources mentioned: Saya Skincares official website Saya Skincares Blog Interview with Joshua Nichols about his 21 step customer mantra Interview with Jules Lund about social influencers Interview with Joshua Nichols re customer experience   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Scumbags Barber Shop is where I get my haircut. Not just because I’m happy with the cut, but because it’s just so much fun to go there. The staff are all so friendly, it’s an interesting place to hang out, there’s a strong sense of community, plus you get a free beer! What more could you ask for?! Today we chat with Scumbags founder Harrison Mallory about how it all started from a little shop in an industrial estate.   “We’re in the service industry. If you don’t want to service people and make their experience unforgettable then don’t get in to the industry!” - Harrison Mallory, Scumbags Barber Shop   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Harrison also tackles: How and why he started Scumbags Why he called his business Scumbags Why he doesn’t want to appeal to everyone Why polarising certain types of customers is good for business How he adds fun to the working week How he creates memorable customer experiences How he attracts and retains great staff And so much more ...   Here’s what caught my attention from my chat with Harrison Mallory: I love that Harrison doesn’t feel the need to appeal to everyone. Instead, he knows who is people are and build his brand, his marketing messages and the whole customer experience around this niche. I love seeing businesses polarise. I love Harrison’s attention to detail when it comes to creating an amazing customer experience. There’s nothing wrong with being a control freak when creating this important aspect of your marketing. And I love how he injects fun in to the business - like the Hawaiian Shirt Fridays. I know ideas like that can seem a little superficial … however, look at it in the context that life’s serious, people are looking for opportunities to smile - and simple ideas like that create a welcome distraction.     But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Cameron Harris from Tank On Cleaning   Resources mentioned: Interview with Lisa Conway Interview with Joshua Nichols re customer experience   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

James Castrission has paddled from Australia to New Zealand and walked to the South Pole. Off the back of that, he is now a small business owner himself, starting and running My Adventure Group. The life and business lessons he’s learnt from these two insane adventures are immense … and today he shares them with us so we too can build our beautiful businesses into the empires they deserve to be.   “We’re capable of a lot more than we give ourselves credit for. We’re like a hardcore 4WD just driving around the city streets not using anywhere near what it’s capable of!” -James Castrission   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   James also tackles: Why he’s embarked on two life-endangering adventures How to take calculated risks How to work effectively with someone in close quarters Why planning is critical What to do when all hope is lost How to raise money through sponsorship How to manage sponsors And so much more ...   A little more about today’s guest,  James Castrission : It’s impossible to talk about James without mentioning his sidekick Jonesy. So … James is half the Cas and Jonesy duo who are two Aussie explorers constantly pushing the boundaries of human endurance. On the 26th January 2012, they made history by completing the longest unsupported polar expedition of all time. In 100 years of polar exploration, no-one had EVER walked from the edge of Antarctica to the South Pole and back without assistance. Many had tried, none had succeeded. After 89 grueling days, they made it back to the coast after having skied 2,275km with everything they needed to survive in the harshest environment on Earth. Four years earlier they Crossed the Ditch – paddling 3,318km without assistance across the Tasman Sea for another world first. They braved 10 metre swells, howling winds, endured severe food and sleep deprivation and adverse winds and currents. They became the first kayakers to cross the Tasman Sea as well as becoming the longest transoceanic double kayak expedition. Staggering upon the shores of New Zealand, the adventurers were sunburnt, bearded, underweight, and physically and mentally wasted…but most of all happy to be alive. The boys are highly regarded as two of Australia’s premier public speakers and have written & produced four award-winning books and documentaries about their expeditions. Cas is an avid rock climber, trail runner and when not on a big expedition can be found galavanting around the Blue Mountains where he resides. He is massively passionate about getting individuals outside and has guided trips all over the planet.   Here’s what caught my attention from my chat with James Castrission: Preparation is everything. Find people who love what you do. We’re all capable of more (loved James’s 4WD analogy).     Resources mentioned: My Adventure Group - James’s new adventure business Interview with Glenn Azar (another crazy adventurer ;0)   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

“Stand-up comedy gave me an understanding of audience responsiveness. How to work with direct feedback and deliver a great experience. You could quickly ascertain what worked and what didn’t work. This was great in business because you need to be adaptive and responsive to both the client and the market. Also, it gave myself an understanding of the power of face to face contact and rapport.” - Marty Vids   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Marty also tackles the following questions: How can comedy influence how you grow a business? What do you do when no-one believes in you? What’s the secret to getting an audience onside? Why should we look to big business for ideas? How can I use humour to get through business challenges? And so much more ...   A little more about today’s guest, Marty Vids: Marty Vids cut his business teeth working in the family Milk Bar from the age of seven. At 16 his career teacher advised him he’d probably be a butcher, Marty started a stand-up comedy career which saw him make audiences laugh on some big stages in Melbourne and Sydney. When it was time to get serious, he took a job at Westpac bank until he realised that he wasn’t cut out for working for the man, and needed to get back to his small business roots. That lead to starting a successful mortgage broking business which he sold for what he calls “the cheque of a lifetime” … a cheque that enabled him and his wife to move to sunny Noosa, where he very quickly lost his identity and had a breakdown. In order to recover, they moved back to Melbourne where he got better then started a second mortgage broking business. After numerous awards, he got out of that, moved back to Noosa and now couldn’t be happier.   Here’s what caught my attention from my chat with Marty Vids: Look for ways to add humour in to your business … with your staff, your clients, your suppliers, yourself. Learn more about this by listening to episode 208 with Troy & Zara. “Play to the light.” I love the idea that there will always be a group of people that love what you have to offer (those in the light as Marty puts it) … and there will be those that don't love what you have to offer. Tailor your marketing to those that love you. “Don’t ask how you can make more money. Ask how you can be better.”   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Daniel Munday from DPM Performance   Resources mentioned: Interview with Shark Tank’s Andrew Banks Interview with Troy & Zara from Humour Australia   Please support American Express & DesignCrowd who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. And join me at the Idea Exchange in Melbourne (October 17, 2018) and Sydney (November 22, 2018).   DesignCrowd DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Andrew Banks made a motza from building two of the world’s largest recruitment companies - Morgan & Bans and Talent 2. He’s also one of the original sharks on the Australian version of Shark Tank in which he’s already invested in nine start-ups. He has an infectious attitude towards business that I know you’re going to love.   “In order to build a solid team culture, we would recruit around people’s personality, style, and passion. So we’d hire Accountants to recruit Accountants, and Engineers to recruit Engineers. We recruit around who the person was as opposed to what they used to do.” – Andrew Banks, Shark Tank   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    If you have questions about how to build an empire from scratch then you’ll get the answers in this interview with shark Andrew Banks, including: How to build a strong team culture? Why buying an ad in the Super Bowl was one of the best marketing moves ever! How to attract and retain great people. What makes a great leader. How to manage adversity in business. How to become a Shark on Shark Tank! And plenty more …   A little more about today’s guest, Shark Tank’s Andrew Banks: Andrew Banks is a failed actor Andrew Banks. A good-looking failed actor, but a failed actor nonetheless. Realising his days in front of the camera were numbered, he borrowed $5,000 on two credit cards to get his first business off the ground. Fast forward 30 years and he’s established two of the world’s biggest recruitment companies – Morgan & Banks and Talent 2, employing thousands of people globally. Along the way, he’s made an absolute motza! These days, he’s back in front of the camera, as one of the sharks on Network Ten’s Shark Tank, whose task it is to either fund or maul startups and inventors ready to take their idea to the next level. He’s proudly made more mistakes than all of us combined, which places him in a great position to share what it takes to build a business empire literally from scratch.   Here’s what caught my attention from my chat with Andrew Banks from Shark Tank: He’s a genuinely good bloke. Very accessible and very giving of his time.  I loved his advice around finding time to get creative in your business. And his view on marketing versus sales is critical. Too many business owners don’t separate the two. You do because you’re listening to this show .. but what about the rest!?   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Peter from the Marketing Study Lab   Resources mentioned: Channel Ten’s Shark Tank Andrew Banks Wikipedia listing   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Join me at the Idea Exchange in Melbourne (October 17) and Sydney (November 22).   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

67-year-old Bill Watson is a Noosa legend having sold ice creams and cold drinks on Noosa’s main beach for the past 48 years. How’s that for business longevity?! In this revealing interview, Bill takes us behind-the-scenes of a business most people would kill to own … explaining how it all started, what he’s learned about people over the journey, his simple approach to customer service, and how he’s embedded himself in the local community. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below.   A little more about today’s guest, Bil Watson of Hey Bill: William ‘Hey Bill’ Watson truly is a Noosa icon. With his signature red quad bike and trailers parked beside the Noosa Surf Club, Hey Bill can be found laughing and joking with the dozens of children waiting for a snow cone. Now a thriving business, Hey Bill started with nothing more than a hessian bag of oranges and a dream to live in paradise. With his car offering beachside accommodation, Hey Bill sold oranges to beachgoers at Tea Tree and Alexandria Bay throughout the summer. “There were more people there than Main Beach in those days,” he explained. Today, Hey Bill and his bevy of beauties can be found traveling between Noosa Surf Club and the river mouth offering ice-creams, drinks and snow cones. And he’s done that for the past 48-years! Here’s what caught my attention from my chat with Hey Bill’s Bill Watson: - Be willing to diversify by constantly challenging your business model. - Focus on what you’re good at and what works. - Bill’s positive approach has got him through. - Standing your ground with customers is not a bad thing. They’re not always right, are they?! But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Shelby Hohnberg from Bohemien Bucket Hats Jingle of the Week - Clean, wax and polish with Mr. Sheen Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. Visit: amex.co/2GLI7i2 Join me at the Idea Exchange in Melbourne (October 17) and Sydney (November 22). If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Having the right mindset around your marketing goes a long way to ensuring your marketing produces the ROI you're looking for. Today I share a mindset hack that I've been benefitting from for the past 9 years, yet I'm surprised at how many business owners just aren't getting it. PLUS there's plenty more marketing gold in episode 426 of your favourite marketing podcast.   Resources mentioned in today's episode: My interview with traevl blogger Caz makepeace from Ytravel Interview with Melissa Maker from Clean My Space Interview with Instagram rockstars Stephanie & Laura from KIC Girls Interview with self-publishing legend Sharon Witt   Monster Prize Draw winner Artist Stephen Crichton   Advertising Jingle of the Week Paul Hogan (Hoges) in that famous old Winfled ad from 1970   Please support American Express who make this show possible: American Express Platinum Card   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle involves football, meat pies, kangaroos and Holden cars!   This week’s Monster Prize Draw winner is: Anita Affleck from New Zealand's Global Baby   Resources mentioned: Interview with Damien Lee of Mr. Lee's Noodles about resillience in business Eden Health Retreat - don't tell anyone about this incredibly special place to detox, reset and basically head home feeling a whole lot better than when you came! Interview with The Cuddlist, Adam Lippin Here's the website I reviewed for Emmette Therapist Al Reupena   Advertising Jingle of the Week The classic Holden TVC from 1972 - Football, Meat Pies, Kangaroos and Holden Cars!   Please support American Express who make this show possible: American Express Platinum Card   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Saddleback Leather’s Dave Munson uses storytelling to sell his leather bags. Leather bags he thinks even Indiana Jones would love! He tells stories in his website copy, his videos, his product descriptions … even his voicemail! He believes great storytelling has the power to convert idle prospects into raving fans. So sit back and listen in as Dave explains exactly how storytelling has been his business’s secret marketing weapon.   “You know, people really value authenticity in marketing because it’s rare. Sadly we just don’t get it very often. So, it’s a breath of fresh air to hear someone tell a story. And it doesn’t have to be some crazy adventurous story. It could be something as simple as “So, I was arguing with my wife the other day and ….” Just something that has your prospects get interested in what you gave to say and sell.” -Dave Munson, Saddleback Leather   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   If you have questions about how to identify and tell interesting and compelling stories in your business then you’ll get this answers in this interview, including: What is storytelling in business? Why is storytelling in business so important? How can telling stories about your business convert prospects into customers? What stories does Saddleback Leather tell? How do I identify stories to tell in my business? Do I need to be a great writer to tell stories in my business? And plenty more ...   A little more about today’s guest, Dave Munson of Saddleback Leather: Dave Munson owns Saddleback Leather. A US-based business that makes and sells leather bags Indiana Jones would love. They're Dave’s words, not mine. You see, the guy is a master storyteller. Everywhere you go in his marketing, there’s a story being told. Throughout his website, his videos, his product descriptions. Even his voicemail message, as you heard at the top of the show. The guy loves and respects the power words have when convincing someone to buy from him. Even his tagline evokes story - “Saddleback Leather. They’ll fight over it when you’re dead!” Now I know everyone is banging on about how effective storytelling can be in marketing your business. We’ve covered it a lot on this show. Remember that episode with author Valerie Khoo in which she shared the 8 power stories every business owner must tell? The fact is, we all love a good story. We lean in and we listen when ones being told. So take a listen to what Dave has to say, then start implementing it in your business.   Here’s what caught my attention from my chat with Dave Munson from Saddleback Leather: In business, people buy from people they have a relationship with. Storytelling helps you build that relationship. Don’t always look for the sales angle … instead, be on the lookout for stories to tell in your business. People become less price sensitive when you educate them about quality. They become even less price sensitive when you help them.   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Jackie Silverman from Black Velvet Coffee   Resources mentioned: Saddleback Leather’s official website Interview with Valerie Khoo on the 8 power stories every business must tell   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Jen Geale owns Australia’s largest and most unconventional mountain bike store with her husband Michael and another married couple … with a turnover in excess of ten million dollars a year … and she’s done it all from the comfort of her own home whilst offering exceptional customer service.   “I know deep down that if we worked 80-hours a week we would grow our business just that little bit more., We would make more money. We would be that little further ahead. But we’ve all made a conscious decision that that’s not what what we want.” Jen Geale, Mountain Bikes Direct   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    If you have questions about how to successfully run an unconventional online store then you’ll get this answers in this interview, including: Why did Mountain Bikes Direct close their bricks and mortar store? Why does being online offer so much flexibility? What was the point when the online business really took off? What’s the most effective marketing for Mountain Bikes DIrect? What technology is critical in running an online store? And plenty more ...   A little more about today’s guest, Mountain Bike Direct’s Jen Geale: Jen Geale owns Mountain Bikes Direct, Australia’s largest selection of mountain biking gear.  She owns it with her husband Michael and two other business partners (also married to each other). She was named by Internet Retailing magazine as one of Australia’s top eCommerce superstars for 2018, and in 2017 was a Telstra Business Award winner, and was included in Smart Company’s Hot 30 Under 30 Awards. During our chat we cover everything from how she built Mountain Bikes Direct to an 8-figure annual turnover, her secret to amazing customer service (when they don’t even have a phone number to call!), how to work with your spouse and of course, what marketing is really working for them.   Here’s what caught my attention from my chat with Mountain Bike Direct’s Jen Geale: I love how Jen’s challenging the way business gets done. No office. Staff all over the place. No phone number. Yet it all works. I love how she shares the content creation around amongst her staff. And specifically how she has them rewrite the product descriptions and reviews, instead of just going with what the manufacturer provides, which is often dull and boring. And I love how a key criteria for introducing new ideas and systems in to the business is to ask the question “Will this lead to a superior customer experience?”   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Jasmin Pearson from online clothing store Jasley   Resources mentioned: Mountain Bike Directs official website Mountain Bike Direct’s Google Reviews ‘Let my people go surfing’ by Patagonia Founder Yvon Chouinard   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which: Increased revenues by 34% Added 17,000 prospects to his mailing list Got him thousands of dollars in free publicity And positioned his business as an industry authority THAT’S marketing gold … right there!   “When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for Beer Cartel cost $1,500. It’s amazing what us small businesses can do!” -Richard Kelsey, Beer Cartel   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    If you have questions about how to create effective content and specifically how to use online surveys then you’ll get this answers in this interview, including: How do you create an online survey? What can you achieve from an online survey? How do you get people to complete an online survey? How do you get other businesses to promote an online survey? How do you structure an online survey? Why would you use an online survey to create content? And plenty more ...   A little more about today’s guest, Richard Kelsey of Beer Cartel: Richard Kelsey is the founder of Beer Cartel, an online and bricks & mortar store offering Australia’s largest range of craft beers. 1,100 in fact! He first appeared on this show three years ago, and since then the business has gone from strength to strength. But a few months ago, Richard (an ex Market Researcher - that helps!) decided his sales needed a kick along. He also wanted to significantly increase his database, and become known as an industry authority. So he created an online survey which produced some amazing results, and he’s been kind enough to share exactly how he did it with us, today.   Here’s what caught my attention from my chat with Richard Kelsey from Beer Cartel: I love the idea of a small business taking responsibility for conducting an ambitious piece of market research. And boldly calling it the 2017 Australian Craft Beer Survey. I love the way Richard incentivised other businesses to promote and complete the survey by offering them a personalised report. We call that amplification! I love how a simple Google search will help you identify the best questions to ask in your industry. … Simply Google [Your industry] market research questions.   But the marketing gold doesn’t stop there, in this episode: This week’s Monster Prize Draw winner is: Perth home handyman - Keith Hutchings   Resources mentioned: Beer Cartel’s official website The actual Beer Cartel Survey results The video Beer Cartel used on Facebook   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Carman's Muesli founder Carolyn Creswell is on a mission to create a hugely successful brand, in  Australia’s most cutting-edge workplace, whilst maintaining an enviable work / life balance for herself … and her staff. In this incredibly generous chat, Carolyn talks about how she’s turned Carman’s into a household name, the importance of creating a workplace people love coming to, how she gets the most from her staff and the role branding has played creating strong awareness in a crowded marketplace.   “So many people believe that Carman’s has been an overnight success. The reality is that we’ve been chipping away at this labour of love for well over 20 years now. I was only 18 when my business journey began – buying the tiny muesli business for only $1,000.” - Carolyn Creswell, Carman's Muesli   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    If you have questions about how to grow and market a successful business whilst maintaining a great work / life balance then you’ll get this answers in this interview, including: How did Carman’s Muesli start? What move lead to the business really taking off? How did Carman’s Muesli become a household name? How do you create a workplace staff love coming to? What’s the secret to a good work / life balance? How do you maintain such strong brand consistency? And plenty more ...   A little more about today’s guest, Carolyn Creswell of Carman's Muesli: Carolyn Creswell who (in 1992) founded Carman’s Muesli, which is today a household brand in Australia with 82 SKUs available in over 5,000 outlets, 35 staff and an annual turnover in excess of $100 million. It also exports to 32 countries. Carolyn is mother to four kids under 13, and is reported by the BRW Rich List to have a personal wealth of $57M. She’s incredibly generous in this chat revealing how she’s built such a successful business whilst retaining an enviable work / life balance, how she attracts and retains great staff, why she’s on a mission to build Australia’s most cutting-edge workplace … and a whole lot more.   Here’s what caught my attention from my chat with Carolyn Creswell from Carman's Muesli: I love the fact that she wrote to every person in Australia with the surname Carman. I love how she gracefully says no to a lot of opportunities. I love her disdain for meetings. Should be more of it!   But the marketing gold doesn’t stop there, in this episode: Another motivated listener wins in this week’s Monster Prize Draw   Resources mentioned: Carman’s Muesli official website Interview with Flip Shelton, another Aussie muesli maker This week’s winner of the Monster Prize Draw is: Leanne Shorter from The Montville Mountain Inn Resort   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Have you ever been so deeply touched by an idea, that you had no choice but to leave a comfortable existence behind, and pursue it … like nothing else mattered? Well, that’s exactly what happened to sleepbus founder Simon Rowe … and whilst it’s still early days, he’s on a mission to ensure that people who are sleeping rough get a comfortable, safe night’s sleep.   “Following 12 months of research including being homeless myself, the idea of sleepbus was developed. From that research, the issue that kept coming up was, not enough safe places to sleep while working on pathways out of homelessness. What was worse, was allowing people to fall deeper into the cycle of homelessness, rather than catching them early, keeping them safe and healthy until they got back on their feet.” - Simon Rowe, sleepbus   There’s loads more insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.    Here’s just some of what we cover in this very candid interview: The moment he decided to escape the corporate cubicle and start SleepBus How a traumatic life event at the age of 19 laid the foundation for doing what he does Why he chose to be homeless himself in order to test his concept How he got the first SleepBus to market How he’s getting SleepBus known in a marketplace of 600,000 Australian charities And plenty more ...   A little more about today’s guest, Simon Rowe of sleepbus: Three years ago Simon Rowe left his cushy corporate job in a mahogany-clad corner office, to start sleepbus … a charity that produces fully decked out buses to provide safe, temporary, overnight accommodation to those sleeping rough on the streets. Today he has one fully operational sleepbus in Melbourne, and a vision to build 319 sleepbuses providing over two million safe sleeps per year all over Australia.   Here’s what caught my attention from my chat with Simon Rowe from sleepbus: I love how Simon so clearly articulates the problem he’s solving in two simple words … Safe. Sleep. How clear are you on the problem you’re solving for your precious tribe … If you think you’ve nailed it, then leave a comment below. Simon is also crystal clear on why he does what he does. The fact that he was homeless way back when he was 19 years old is clearly his motivation for putting everything he has in to making sleepbus a success. How clear are you on why you do what you do? I didn’t love some of Simon’s self-talk. Phrases like “Homelessness isn’t sexy” may be true … but reinforcing them in his everyday speak may be damaging to his dream in the long run. What negative things are you innocently saying to yourself and others that may be damaging the way you market your precious business? Simon’s hunger for media coverage. He jumped at the chance for an interview. Then as he was leaving the studio (which was at radio station 3AW) I introduced him to another of the on-air hosts, he pitched his story, and secured another interview on a national radio show. So … what are you doing to secure some media attention, huh?   But the marketing gold doesn’t stop there, in this episode: Another motivated listener wins in this week’s Monster Prize Draw Starting this week I play an advertising jingle from decades gone by - a little marketing reminiscing, if you will.   Resources mentioned: sleepbus official website Interview with the founders of Orange Sky Laundry The episode in which I went on-location with Orange Sky Laundry Interview with Rand Fishkin on SEO best-practices This week’s winners of the Monster Prize Draw: Johnny Leary from Brookfield Poultry Equipment   Please support American Express who make this show possible: American Express Business Explorer Credit Card Let your business expenses reward you. Every year. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

If you find writing marketing and sales copy about as much fun as going to the Dentist, then listen up, as award-winning copywriter Joanna Wiebe shows you how to write copy that converts. And it’s not painful at all. In fact, it’s rather fun. Just like marketing should be! “If you can’t afford to hire a copywriter, then at least learn how to do it yourself … Just because you can use Microsoft Word does not make you a great writer, but at the other extreme, you don’t need to pay thousands for some whiz bag new copywriting course. There’s plenty of good information out there … including this interview! ” - Joanna Wiebe, Copy Hackers   There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.   If you have questions about how to write marketing and sales copy that turns idle prospects into active customers, then you’ll get the answers in this interview, including: What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents v blog posts). How good copywriting involves an understanding of optimisation, user experience, email & ad conversion. What is so important about understanding your audience and how to find their voice to help you write better copy. How swiping copy from prospects & customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines. What research marketing secrets are great for finding the people that might be your customers. How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love. How a headline that is completely different to what you have used before can produce outstanding results. What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion. How you can use information from customers to write great headlines. The power of simple copy and how it can increase conversion. A little more about today’s guest, Joanna Wiebe of Copy Hackers: Joanna Wiebe is the founder of Copy Hackers, an online portal laser-focused on helping business owners write amazing copy that converts. Whether it be for a marketing brochure, a sales letter, or a slide deck, Joanna and her team are experts at this much misunderstood yet mission critical business skill.   Here’s what caught my attention from my chat with Copy Hackers Joanna Wiebe: Write your first draft and then go and get a writer to polish it. I love the idea of reading and pulling apart reviews of books relevant to your industry on book sites like Amazon, and studying the language being used, what the reviewer loved, what they didn’t love and what was missing. I love how Joanna reinforces what I’ve always said about finding and honouring your voice in all your marketing. Be yourself and avoid being someone you’re not.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I share some feedback about my interview with Clarke Scott, the ex-Buddhist Monk turned entrepreneur Another motivated listener wins in this week’s Monster Prize Draw   Resources mentioned: Copy Hackers official website Joanna Wiebe on LinkedIn This week’s winners of the Monster Prize Draw: Nick Reid from Reid Stock Feeds   Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business.   If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Michelle Bridges was once a personal trainer in a very crowded marketplace. Like, there’s no shortage of personal trainers, right? Now she’s Australia's most influential with a solid TV profile, an author of ten books, two product ranges and more. Join me, as she explains exactly how she’s built a hugely strong and profitable personal brand. “If your only reason for doing something is to make money, then you might get lucky. Might! But I doubt it very much. First and foremost you really have to be true to your core values.” - Michelle Bridges There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about speaking at conferences then you’ll get this answers in this interview, including: How did it all start - and no, she wasn’t born in front of a TV camera … she worked hard to get where she is. How to build a strong personal brand? Why you need a personal brand? How to avoid procrastination? How to not let perfection get in the way of production? And so much more ... A little more about today’s guest: This very personal chat with Michelle Bridges first appeared on this show way back in 2015. I’d just emceed a conference in which she was a keynote speaker and boy, did she rock the stage. Not only does she have a great story to tell about how she’s built such a strong and profitable personal brand; but she’s a huge proponent of not letting perfection get in the way of productivity. Michelle’s CV is pretty damn impressive. Her TV appearances include being the host of The Biggest Loser, she’s written ten books on living healthy, she has her own clothing and vitamin range, and a fantastic online weight loss course called The 12-Week Body Transformation. And it all started out the back of her beaten up old car, as you’re about to hear. Here’s what caught my attention from my chat with Michelle Bridges: #JFDI - I love Michelle’s approach to getting stuff done. Procrastination is evil … so taking the attitude of being productive over being perfect is, I would argue, world’s best practice. Stop looking at the scoreboard. Instead, put your head down and bum up, and focus on the job at hand. Keep fit or get fit. As business owners, one of the first things to get ignored when growing our businesses is our health and well-being … which is pretty stupid, right? When I lost 30KG a few years ago, my business literally doubled. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Another motivated listener shares four marketing strategies that are working for her, and in return I give her a prize or three! And past guest Riz Syed shares how appearing on this show got him some positive TV coverage  Resources mentioned: Michelle Bridges official website Michelle’s 12 Week Body Transformation Past guest Riz Syed of Zubia’s Brow Bars found himself on TV This week’s winner of the Monster Prize Draw: Laura Klein - Snotty Noses Please support these businesses who make this show possible: Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

Does public speaking freak you out? I’m guessing that’s a YES! But what if you spoke to a group of your ideal clients, and it generated a cool $150,000 in new business, and got you a full-page article in the Wall Street Journal? Would public speaking still freak you out? I’m guessing not! Today’s guest owns a Drone business, is not a professional public speaker, yet has made it his #1 marketing strategy. And it’s working a treat! “In such a new industry we recognised the need to be seen as the leaders and set out on the speaking circuit as our primary form of direct marketing. With 27 conferences in 2017 we avoid the drone shows but have spoken on landfills, forestry, power infrastructure, agriculture, mining, quarrying, renewable energy and many more. ” - James Rennie, AUAV There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about speaking at conferences then you’ll get this answers in this interview, including: Why should business owners speak at conferences? Why does speaking at conferences position you as an industry authority? How do you decide what conferences to speak at? How do you get accepted as a speaker at an industry conference? How do you become a proficient public speaker? What else do you need to do to make a conference generate a return? Plus plenty more ... A little more about today’s guest: James Rennie, is the co-founder of high tech drone business Australian Unmanned Aerial Vehicles - and, whilst he’s not a professional speaker, he makes a motza from speaking at conferences. You see, five years ago, he and his business partner Andrew, founded one of the first drone service businesses in Australia. At the time, their marketing was focused around explaining what a drone was, and what could be done with one. They then realised that as pioneers in a new industry they needed to be seen as the authorities, and set out on the conference speaking circuit as their primary form of direct marketing. They spoke at 27 conferences last year for industries as diverse as landfill, forestry, power, refrigeration … just to name a few. So have your pen and paper at the ready, as James explains exactly how he does it, and what it’s lead to. Here’s what caught my attention from my chat with AUAV’s James Rennie: I think James’s conference speaking strategy is simple and brilliant … and I’d love you to adopt it. So here’s my challenge to you … go ahead and write a script for a 15-minute presentation that you know would be of benefit to your prospects. Then, go ahead and create a slide deck that supports your script. Practice it 20 times. Then find a conference that you’d love to speak at and get a spot on the stage. Scary, huh?! I love how James is also embedding himself in the conferences …. Sometimes taking an expo booth, other times sponsoring items like the memory stick. Speaking from stage is one thing, but being part of the overall conference experience is best practice. I loved the Dodgy Operator of the Month idea that he includes in each newsletter. Sometimes we can forget that as business owners and marketers we must entertain as well as educate and be helpful. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Another motivated listener shares four marketing strategies that are working for her, and in return I give her a prize or three! And I have a positive response (unlike the negative response I shared a couple of weeks ago) to the interview I did with Instagram superstars - Stephanie and Laura. Resources mentioned: Australian Unmanned Aerial Vehicles official website How to overcome your fear of public speaking How to become a professional public speaker and build your speaking business This week’s winner of the Monster Prize Draw: Lindsey Marsh - Sew To Grow Ryan Speak from AutomatleyHQ kindly responded positively to my interview with Instagram superstars Stephanie and Laura. Please support these businesses who make this show possible: Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.   For more interviews with successful business owners visit Small Business Big Marketing

As business owners, we spend a lot of time honing our hard skills … productivity, cash flow management … marketing. But what about the softer skills - like empathy and compassion?  They’re just as important, aren’t they? Ex-Buddhist Monk and now small business owner Clarke Scott thinks so, and he’s about to explain how we should use them to grow our precious businesses. “If you can come at everything, not just in business but in your life, by trying to be of service to others, then you’ll find things become a whole lot easier and more rewarding for all involved.” -Clarke Scott, Clarke Scott Education There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how and why to practice being more compassionate in your business then you’ll get this answers in this interview with ex-Buddhist Monk Clarke Scott: What is compassion and why is it important in business? How can business owners be more compassionate? Is being compassionate in business just about other people, or should it include ourselves as well? Plus Clarke shares why he became a Buddhist Monk in the first place and what other learnings he’s now taken in to running his own personal brand marketing agency A little bit more about today’s guest: Throughout the 90s, Clarke lived and studied with Tibetan lamas both in Australia and India, whilst developing several software businesses as a means of supporting himself whilst living as a Buddhist monk. His initial contact with Buddhism came in 1995 when studying music at the Victoria College of the Arts. Since then he's read, thought about, practiced, and lived by the principles found within the Buddhist world-view every day since. Whilst Clarke no longer lives the monastic lifestyle, he is still very much a practising Buddhist, meditating daily, and with a strong belief that we cannot live our life well without creating something that has deep roots in how we view the world around us. Now don’t be fooled, this is not some wishy-washy spiritual chat. Instead, we explore the importance of being a compassionate and empathetic business owner … one who has a solid mindset for being in-service to others … and how that can have a hugely positive impact on our business. Here’s what caught my attention from my chat with Clarke Scott of Clarke Scott Education: I love the whole hourly meditation idea. Set a timer on your computer or watch to beep on the hour, then just stop and focus on your breath for just 60-seconds. I love the idea of stopping and reflecting on where others are at before you make a decision in your business. So often, in the heat of the moment, we can crack it at someone (or yourself) without giving any thought to how someone may be feeling or what they may be going through in their personal life. Whilst we didn’t talk much about personal branding, it is one of Clarke’s core business offerings, and an area of marketing I’m quite passionate about … so I encourage you to look in to it a little more. You’ll find some links in the Resources section below. But the marketing gold doesn’t stop there, in this episode you’ll also discover: What award The Small Business BIg Marketing Show won last Saturday night at the 2018 Australian Podcast Awards Which two motivated listeners win in this week’s Monster Prize Draw Resources mentioned: All the winners and action from the 2018 Australian Podcast Awards Clarke Scott’s official website Other interviews I’ve done on personal branding: Interview with Instagram stars Laura Henshaw and Stephanie Claire-Smith Interview with Mama’s Chicken & Salad Bar owner Wally Khawli Interview with celebrity personal trainer Michelle Bridges This week’s winners of the Monster Prize Draw: Roger Smith - The On Button Michael Carswell - Real World Redneck Please support these businesses who make this show possible: Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Did you hear the one about the two ex-London lawyers, who are married to each other, who get confused for brother and sister so often it’s weird, who moved to a foreign country (which one of them had never been to before), sell everything they own, have a baby, and start a plant-based Vegan soft serve concept in Santa Monica ... with no prior cooking experience? Me either, until one of them contacted me for a interview! “We landed in Santa Monica where we found people to be very open to trying new concepts and new food items … and it’s really a place where all the early innovators are … and we straight away knew that that’s where we needed to be. ” - Michael Philippou, Frozen Fruit Co. There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about leaving your current job and starting a business you love in a foreign country, then you’ll get the answers in this interview, including: How do you leave a high paying ‘secure’ job to start your own business? How do you get proof-of-concept on a business idea? How do you decide to start a business in a foreign country?! How do you go about setting up a business in the States? How do you create a brand from scratch? How to WOW your customers? How do you find the right staff for your small business? What is Transaction & Reaction Marketing? And plenty more ... Michael Philippou, is an ex-London Lawyer. He and his wife Victoria (also an ex-London Lawyer) both suffer from a massive sweet tooth, but are also conscious about what they eat. So, they started experimenting out-of-hours (like Lawyers don’t work long hours already!) and finally landed upon what they call their fruit-swirl recipe, which they started selling to local businesses. It wasn’t long before they had proof-of-concept, receiving a BBC Good Food Award, quit their jobs and got featured in Vogue, Tatler, and Jamie Oliver’s magazine! They then decided to sell up everything and move to Santa Monica - the heart of Veganism - where they had only 3-months to make this business idea happen before Visa laws would send them packing. You know why I love this story? Because it’s full of business courage and marketing smarts. Here’s two people who’ve had the guts to make a massive life change, to create a product and business they absolutely love, and who are laser-focused on creating amazing customer experiences. Here’s what caught my attention from my chat with Frozen Fruit Co.’s Michael Philippou.: I love Michael’s approach to wowing his customers, and in particular that one simple question he and Victoria ask often … which is “How should the customer feel when they … walk in the store? Read the menu? Interact with a staff member? Taste the product?” If wowing your customer is a part of your marketing that your struggling with then I’d also suggest reading my mate Amanda Stevens book Turning Customers Into Advocates. I love how Michael and Victoria made a very conscious decision to place themselves in a highly innovative environment by moving to Santa Monica … the heart of the Veganism. Now, I’m not suggesting we all pack our bags and head North or South, but I am suggesting it would be a good idea to take stock of who you’re hanging around with the most when it comes to seeking business inspiration. These people, whether you know it or not, will be impacting heavily on your business’s success. I love the fact that the Frozen Fruit Co’s menu is limited to just four flavours. A gutsy move, but  amsart move. Like I said, choice hinders decision, so if you want to make it easier for people to choose to buy from you, offer them a small selection of well thought out products or services. They’ll love you for it. But the marketing gold doesn’t stop there, in this episode you’ll also discover: My response to a listener’s critical feedback about last week’s episode Which two motivated listeners win in this week’s Monster Prize Draw Resources mentioned: The Frozen Fruit Co.’s  official website The Frozen Fruit Co.’s Kickstarter Campaign Michael’s blog for entrepreneurs - My Start-Up Friend Transaction & Reaction Marketing - The book This week’s winners of the Monster Prize Draw: Ben Carvosso - The On Button Christopher Herman - Real World Redneck Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Everytime I see someone with a huge following on Instagram (or any social media for that matter) I’m like … How did they get that many followers? And how are they making money from it? Well, wonder no more, Timbo! Because today’s guests, Stephanie Claire-Smith and Laura Henshaw, have a combined Instagram following of over 1.3 million people, which they’ve turned in to multiple revenue streams - everything from an eBook to a health food brand with 21 products to Bikinis! Keen to know how they’ve done it? I certainly am! “On social media, people want to see the real you. I think one of the reasons our business is so successful is that we post relatable material. We don’t just post glossy, polished stuff. The more relatable and real it is, the more accessible we become.” -Laura Henshaw, Keep It Cleaner There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  If you have questions about how to use Instagram to market your business, then you’ll get this answers in this interview, including: Why Instagram and not Facebook? How do you get started on Instagram? How do you interact with your Followers? What makes a successful Instagram account? What’s the best way to increase your Instagram Followers? What posts work best on Instagram? And plenty more ... A big thank-you to my personal trainer Danny Kennedy for introducing me to Stephanie Claire-Smith and Laura Henshaw … two 24-year old Melbourne-based entrepreneurs who have built some significant businesses and revenue streams from their Instagram fame. Stephanie has 1.3M followers and Laura (a part-time Law student) has 160,000. Together, they’ve created the Kick Girls brand which includes a hugely successful online training program for young women. Along with the the Keep It Cleaner range of health food products available in supermarkets nationally. On top of that, Stephanie has launched a bikini brand called Midnight Co and a Sunglasses brand called Soda Shades, and is also an ambassador for Clinique and Bondi Sands. If you’ve ever wondered how to grow and monetise a social media following then you’re going to love this chat. Here’s what caught my attention from my chat with Keep It Cleaner’s Stephanie Claire-Smith & Laura Henshaw: Focus on engagement, not Followers. And it would seem the best way to do this is follow the theory of TELL don’t SELL. I loved how … when they realised their followers wanted more of them … they created and sold a simple eBook - despite the fact that included a photo of some slimy banana bread! I love how they are crystal clear on their brand and what it stands for. It was a pretty gutsy move for Stephanie to say “No’ to that Diet Tea brand given the amount of coin they were offering for a simple post … however, taking a long-term view there is no doubt that was the right decision. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two Resources mentioned: KICGirls official website Stephanie Claire-Smith on Instagram Laura Henshaw on Instagram Keep It Cleaner on Instagram Keep It Cleaner official website Metro Food Co. official website Danny Kennedy personal trainer Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Imagine selling a product that half the world needs. Once they start buying it, they can’t stop, but have to keep on buying it … for decades. It’s taxed unncessarily. You can’t outright advertise it. And the market is dominated by global brands. How’s that for a business and marketing challenge?! It’s a challenge that today’s guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she’s done it, and the wins and losses she’s had along the way. Plus I reward a couple more listeners who share their marketing insights in the Monster Prize Draw. “We’ve learned how to compete on brand – it’s the one thing that, if done right, can’t easily be replicated or taken away from you.” - Mia Klitsas, Moxie There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to build a strong brand in a crowded marketplace then you’ll get your answers in this interview, plus Mia and I discuss many other business and marketing related topics: Where’d the idea from Moxie come from? How’d you get it to market? Why the name Moxie? Does she lobby government over the Tampon Tax? How did she secure distribution in Australia’s largest supermarket and pharmacy chains? What has she noticed about the change in consumer buying habits over the years? What’s the most effective marketing Moxie does? Why did she launch a subscription model? Mia is a Melbourne based entrepreneur with a passion for social entrepreneurship and women's rights. Her Moxie brand of women's personal care products can be found at Woolworths, Coles, Priceline and Chemist Warehouse. And in an Australian first, Mia recently launched the cheekily named Moxie Box Club, a fully customisable online subscription service for women’s personal care products. What Mia has achieved is no mean feat given just how dominated the women’s personal care category is by huge global brands with extremely deep pockets. Here’s what caught my attention from my chat with Moxie’s Mia Klitsas: I love how Mia said she’s a big fan of failure. As she said, when confronted with it, you should ask yourself “WHat’s the worst thing that could happen?” I couldn’t agree more with hyer view that we should all work harder at injecting massive amounts of personality in to your marketing messages. If you want to see how this is done then check out the video at the bottom of Moxie.com.au - it’s hilarious. I’m impressed that Mia is so active responding to her tribe on social media. I think the big lesson here is that business owners should get more involved at the coal face with their customers. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two Resources mentioned: Moxie’s official website That Moxie video (full of brand personality) Interview with VinoMofo’s Andre Eikmeier Monster Prize Draw winners: Leena van Raay from Bike N Blend Sam Hemphill from Meeum Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing

Dan Faggella attributes a large part of the seven-figure sales price he recently achieved for his business to a clever email marketing strategy he learnt by studying how Sports Illustrated go about it. In today’s episode, Dan walks us through exactly how he used email marketing to nurture a huge list and a successful business. Plus we catch up with Tom O’Toole, Australia’s craziest baker, give away more prizes to some clever listeners and announce some big news direct from the Australian Podcast Awards. “I wanted to grow my business as fast as I could. I wanted to get it to the point that someone would want to pay a lot for it. I knew email marketing was my weapon of choice, so I looked around to see who was doing it extremely well. Who was making a billion dollars from it in annual revenue. And Sports Illustrated was first to mind!” -Dan Faggella, Tech Emergence There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  If you have questions about how to do email marketing successfully, then you’ll get the answers in this interview, including: The rules for writing an autoresponder email series The 3 key ingredients of any automated email campaign How to borrow winning email marketing from the biggest player in your industry How to write a weekly newsletter that gets you sales And how to get into the habit of writing weekly emails even if you’re not a writer Dan first appeared way back in episode 160, when he was a martial arts champion who’d sold his gym to focus on building an online training business for up and coming martial artists. Well, he built that business to the point where it was generating $2M annually, then recently sold it for seven figures, attributing a large part of that successful sale to his email marketing strategies. Here’s what caught my attention from my chat with Tech Emergence’s Dan Faggella: I love how Dan looked to Sports Illustrated for inspiration. Given they were already nailing their email marketing, why try and reinvent the wheel. So, for your current marketing challenge, choose a big brand that’s doing it well and copy them! I also love Dan’s approach to the first email you send in your autoresponder series - keep your headline fairly ‘vanilla’ to avoid scaring people off (after all, they're just getting to know you), make it educational, provide solid social proof of any claims and a strong call to action, and a compelling reason to open the next email. And I love how Dan reached out to me for a second interview in order to share his learnings. He had nothing to sell. He just wanted to pay it forward and make a difference. So much so that he’s even created a fantastic blog post detailing exactly how he used the Sports Illustrated email marketing model. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Big news re the Australian Podcast Awards Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two More prizes have been added for you to win in the Monster Prize Draw Australia’s craziest baker, and past guest, Tom O’Toole updates us on his 20 km/h trip across Australia in a Model A Ford as he raises money fo0r cancer research Resources mentioned: My first interview with Dan on episode 160 Science of Skill’s official website Tech Emergence - Dan’s new business Forbes article Dan mentioned - Learn How One Millennial Sold A Tiny, Niche Business For $1 Million-Plus Timothy Reiss article Dan mentioned - How a young entrepreneur broke $1M in revenue in eight months Dan’s blog on how he used the Sports Illustrated email marketing model Donate to cancer research thanks to Tom O’Toole Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Ex-MTV director Jules Watkins loves the fact that small business owners can create the most amazing marketing and sales videos by simply using their iPhone. He’s been talking about this ever since the first iPhone came out. In today’s episode, Jules reveals why Vlog style videos are working so well and how your business can benefit from them. Plus Melbourne SEO Service’s Dave Jenyns gets his back up with business owners who aren’t updating their CMS and plug-in (how geeky!) and I announce two more winners in our Monster Prize Draw. “There’s a ton of video being produced, so the question is what’s going to be catchy and what’s going to be different. People are expecting to see say a video of an accountant in a suit, but instead wouldn’t it be interesting to see them on a surfboard?! This is what we call a pattern-interrupt.” -Jules Watkins, Get Video Hero There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to use video to market your small business, then you’ll get the answers in this interview, including: Why every small business should be using video marketing? Why the self-limiting beliefs around creating video aren’t true? What are the most effective types of video a small business can create? What is vlog-style video? Why does vlog-style video work so well? What are some of the gadgets I can use to make my marketing videos even better? And much, much more ... Jules Watkins is the founder of Video Hero, where you’ll find some amazing training for business owners who want to create more videos. Jules is also an ex-TV Director who made hit shows in the UK for the BBC and MTV. His credits include 'The Biggest Loser' and 'Pimp My Ride'.  These days, he continues to produce videos, but mainly using his smartphone, even though he owns two pretty schmick DSLR cameras! And he loves nothing more than showing small business owners (just like you) how to break through all the limiting beliefs you may have that are stopping you from benefiting from the power of video marketing. Here’s what caught my attention from my chat with Jules Watkins of Get Video Hero: Vlog style videos. Be authentic, transparent and real in the videos you create. Own a strong call-to-action. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO Services Dave Jenyns has a bone to pick with website owners who aren’t updating their precious website. And I give away more prizes in the SBBM Monster Prize Draw. Resources mentioned: Interview with Peter Hitchener on his use of social media Interview with Stu Gregor from Four PIllar’s Gin Interview with Wally Khwali of Mama’s BBQ Chicken & Salad Bar Melbourne SEO Services Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

When Beau Bertoli decided to build a business putting loans into the hands of small business owners, he and his co-founder, Greg Moshal, both had firsthand knowledge of their potential customers' pain points. So they decided to knock on the doors of small business owners in Sydney’s key shopping strips and ask them if what they were thinking was on the money. Their idea was quickly validated and Prospa was born. This is the story of how they then built Prospa in to the fastest growing business in the Asia Pacific region in just a few short years. “It’s easy to send money out in our business; we just need to make sure we would get it back! We were able to put up a really good base of initial customers, lend out a few million dollars … and as we were getting repayment history from them, we kept on asking what did you like? What didn't you like? What do you wish we were providing that you weren’t? And that (right there) informed a whole lot of ways to improve our business. ” -Beau Bertoli, Prospa There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about rapid growth, then you’ll get this answers in this interview, including: How consumer research very quickly validated their idea? How they got Prospa to market? How they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times). Where the name Prospa came from? Plus plenty more. When Prospa’s co-founder Beau Bertoli decided to make it easy for small business owners to get funding, he and his business partner both had firsthand knowledge of their potential customers' pain points. Beau had run a retail business selling motor scooters, worked in property development and developed a business selling telematics systems for fleet managers, before spending seven years working with a listed financial services company. And Greg, had been a serial entrepreneur for years. So sit back (with a notepad and pen) as Beau explains how consumer research very quickly validated their idea, how they got Prospa to market, how they’ve built Prospa in to Asia Pacific’s fastest growing business in just a few years (according to the Financial Times) … plus plenty more. Here’s what caught my attention from my chat with Prospa’s Beau Bertoli: Ask yourself if you’re truly solving (in the easiest way possible) the major problem your customers are facing. Make time for face-to-face conversations with your customers. Put aside four days a year aside to go offsite and work on your business. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Some marketing ideas from two listeners who’ve gone ahead and implemented some thinking they’ve picked up on their favourite marketing podcast ;0) Resources mentioned: Prospa’s official website The Financial Times article listing Prospa as the #1 fastest growing business in the Asia Pacific region Interview with the eMyth’s Michael Gerber Trustpilot website Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  

Chris Gray owns Your Empire, a property buyer’s agent for the well-healed. After spending the early part of his career working for a global accounting form, he finally made the break to run his own business at the age of 31, when he retired from working for the man, and started to invest in real estate. Before long he started reaping the rewards of those smart money decisions and has never looked back. He’s built a $15M property portfolio of his own, works only a few hours a day, travels the world (for free) often and has pretty much worked out how to work smart, not hard. Plus in episode 409 of your favourite marketing podcast, you’ll discover why too much content is not a great idea, more listeners win big in the Monster Prize Draw, and we check in with Tom O’Toole (Australia’s favourite baker) who’s embarking on one crazy road trip! “If you go out for coffee with someone for an hour, you build a certain relationship. You go and spend four hours playing golf with them, you build an even better relationship and you breakdown a lot of barriers. You go drinking for 10 to 12 hours on my boat and you break down a lot of barriers!” -Chris Gray, Your Empire There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about working smarter and not harder, then you’ll get this answers in this interview, including: Where did the idea for Your Empire come from? How to network effectively? How to make staff love working for you? How to fly free in the pointy end of the plane? Why and how to make marketing fun? And plenty more ... A little bit more about today’s guest Chris Gray started investing in property at the age of 22. He retired from full time work as an accountant at Deloitte at 31. Now 46, Chris has  $15m+ of property in his personal portfolio; and runs Your Empire, a buyers agency that builds property portfolios for time-poor professionals, just like he did for himself. Your Empire buys 1-2 properties a week, and spends up to $5m a year on renovations for its clients. Chris also hosts the Smart Investing show on Sky News. He travel overseas 10-15 times a year, and is into car racing, motor yachts and flying choppers. Here’s what caught my attention from my chat with Your Empire’s Chris Gray: I love Chris’s approach to networking where in a room of 100 prospects he’d prefer two deep conversations than 98 shallow ones. Chris is the master seeder … constantly inserting (quite subtley) points about his business into the conversation. I think we all need to get out and smell the roses more often. Get an Amex card! But the marketing gold doesn’t stop there, in this episode you’ll also discover: Australia’s most famous baker Tom O’Toole is heading of on possibly the craziest road trip ever Melbourne SEO Services Dave Jenyns explains why having mountains of content on your website may not be best practice I give away more prizes in the SBBM Monster Prize Draw Resources mentioned: Your Empire’s website Donate to Tom O’Tool’s cancer fundraiser Interview with Beechworth Bakery founderTom O’Toole Interview with HEGS inventor Scott Bocock Interview with I Fly Flat’s Steve Hui Interview with Braaap’s Brad Smith Blog post on nailing your email signature Melbourne SEO Services Please support these businesses who make The Small Business Big Marketing Show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867.

Steve Richards is Australian motor racing royalty with four Bathurst titles under his belt. He’s also a small business owner who came perilously close to becoming a fast food franchisee, before he and his wife realised that there was much stronger business calling for them both. So join me as Steve shares his journey from being an employee for other people’s racing teams, to starting his own small business in Steve Richards Motorsports. Plus in episode 408 of your favourite marketing podcast, I reveal a simple hack for helping Google love your website, and two more lucky winners are announced in the Monster Prize Draw. Steve Richards shares loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Here’s just some of what I asked him: Your Dad won Bathurst seven times. What was the biggest lesson you learnt from him that’s helped in business? In 2010, you came within hours of buying a KFC franchise.  What was the appeal? And why did you pull out? How do you turn your skill for driving ridiculously fast in to a business? What differentiates you from other drivers who have tried to do that? How has being a celebrity helped you in business? What skills have you carried across from top-level racing in to running a business? What’s the worst accident you’ve ever had? How did you regain your confidence? You’ve worked for a lot of big brands - Ford, Holden, Laser Plumbing & Electrical - what have you learnt from them? What’s the secret to endurance racing? How do you market Steve Richards Motorsports? Hit the PLAY button above to listen now, or subscribe free to hear the full interview.  A little bit about today’s guest Steve Richards is a racing car legend turned small business owner. Now I don’t use the word legend lightly, but this guy is - he’s won the Bathurst 1000 four times, and his Dad Jim Richards won it a whopping seven times! All up, Steve has had 57 podium finishes. Basically, if you’re an Aussie and not even in to motor racing, Steve’s face will be familiar to you. I first met Steve way back on episode 318 when I was invited to a corporate race day by long time listener and owner of Laser Plumbing & Electrical, Steve Kiel … during that episode I explored whether race car sponsorship was worthwhile … and a part of that exploration was a hot lap in Steve’s racing Porsche! Steve’s business story is fascinating how he went from being an employee of other people’s race teams to now having his own in Steve Richards Motorsport, in which he found himself being a Jack of all trades - truck driver, manager, marketer and even race car driver! One aspect I found particularly interesting was the fact that he and his wife Angela were just minutes away from signing a contract to become a KFC franchisee before realising their true business calling. Here’s what caught my attention from my chat with Steve Richards of Steve Richards Racing: Find time for ideas - read more books, listen to more podcasts, attend workshops and events - well done to the nine iof you who’ve joined my Deep Dive Mastermind. Always be on the lookout for opportunities to be more efficient. A few months back, I did a complete audit of how I put an episode of this show together, and I saved myself at least 90-minutes each week. Plus I’ve captured all the steps in SystemHub.com Be a Connector. This may or may not be in your nature, but give it a go anyway. It feels so good to connect two people who you know can benefit from knowing each other. But the marketing gold doesn’t stop there, in episode 408 you’ll also discover: Melbourne SEO Services Dave Jenyns reveals a little known hack that will ensure Google loves your website And I give away more prizes in the SBBM Monster Prize Draw, to two inspiring listeners who share something they’ve actioned from listening to this show and how it’s impacted their business Oh, and I announce a new prize worth $2,500! Resources mentioned: Steve Richards Motorsport’s official website Steve Richards Wikipedia listing Melbourne SEO Services Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Want to know how to deal with adversity in business? London-based entrepreneur Damien Lee was given just weeks to live when he was diagnosed with cancer. He quickly decided that a diet of no nasties, raw food and chemo, as well as a determined mindset and spirit was the only way to get well. But all the time he craved one guilty pleasure - instant noodles! But because they are full of junk, he couldn’t have them. So, in the face of a double adversity - cancer and no instant noodles - he vowed to revolutionise the market with a more healthy noodle. So he created Mr. Lee’s Noodles, free from nasties and full of goodness. But the story doesn’t end there, Damien has recently fought off a second cancer diagnosis and is back in the game. “That one meeting set the tone for our whole Mr. Lee’s Noodle business. I aimed everything at that meeting. Set the time lines and it sped up production. It made everything we were doing that much more focused.” - Damien Lee, Mr. Lee’s Noodles There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to overcome adversity in business, then you’ll get that answered in this episode plus plenty of other business and marketing related questions: What’s important to Damien now that he’s beat cancer? What’s the best mindset when the chips are down? How did Mr. Lee’s Noodles go from idea to reality? How do you build a brand full of personality? How did Damien get such big contracts so early on in the brand’s lifecycle? How is Damien getting distribution for his noodles? Why is Mr. lee’s Noodles entering and winning so many awards? What’s with the Ambassador strategy? And plenty more ... Here’s the email from Adam Longhurst suggesting I interview Damien: Hey Timbo, I think my lifelong friend Damien Lee would make a great guest on your show. In 2014, Damien was diagnosed with late stage 4 Non Hodgkin's Lymphoma (NHL) and only given weeks to live. He is still alive! He then wanted to cleanse his life from eating crap but is a lover of instant noodles. So, he created Mr Lee’s Noodles. The marketing of this business has been extraordinary. Damien is an Aussie but has lived in the UK for the past 25 years. We met when we were 10. Mr Lees are winning all sorts of awards and I thought of your show immediately as I think he would make a great podcast. After having battled with NHL, he was diagnosed late last year with Throat Cancer. This was another primary cancer and it is extremely rare for anyone to make it through 2 primaries in the lifetime. I am looking after their Australasian operations as we are now making these noodles in Melbourne!! So, please have a look at the videos and website and if you are interested, let’s make a time to get together. Thanks Timbo. Here’s what caught my attention from my chat with Damien Lee of Mr. Lee’s Noodles: Adversity is what you make it. Build your profile through awards: Australian Podcast Awards Telstra Business Awards Naivety - look outside your industry But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO Services Dave Jenyns and I talk multiple traffic sources And I give away more prizes in the SBBM Monster Prize Draw Resources mentioned: Mr. Lee’s Noodles website How to overcome adversity - previous episode with Andrew Griffiths Melbourne SEO Services Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

In episode 406 we catch up with Sharon Witt, school teacher turned prolific author, keynote speaker, media personality and mum to two beautiful teendagers. She’s done an amazing job at carving out her own personal brand in order to become a true opinion leader in her industry. So much so that she now only spends two days a week in the classroom. Plus you’ll discover the importance of a quality backlink for your website, and how to get them . Oh, and I giveaway more prizes to my precious listeners in the Monster Prize Draw. “Feel the fear, and do it anyway. And that is what I live by. I get nervous. And yes, sometimes I make mistakes. But you know what? Life’s short. If you’ve got an idea, a seedling inside you that says “You know what? I’ve got a book in me!”, if you’ve got an area of expertise or something that you can give to other people of value, then do it!” -Sharon Witt, Sharon Witt INC There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to become an opinion leader in your industry, then you’ll get this answers in this interview, including: How to build a personal brand? Is a website important for my personal brand? How do I self-publish a book? How do I get keynote speaking opportunities? How do I create opportunities for media appearances? And so much more ... Sharon Witt is a school teacher turned award winning author, keynote speaker and media personality. I met Sharon a few weeks ago when we were both guests on one of those panel discussions you hear on talk back radio. You know those ones where you talk crap for an hour - Are you a cat or dog person? Would you do online dating? That kind of thing! Anyway, we quickly hit off, and the more Sharon told me her story, the more interested I became. The mother of two teenagers, Sharon’s been a school teacher for the past 20+ years, and has a particular bent for helping teenagers and their parents navigate those mirky years. She’s written 12 books on the subject, with her best-selling Teen Talk Series selling over 100,000 copies. Her prolific writing and blogging has lead to a public speaking career, and Sharon is also the go-to person when the Media need an opinion on a teenage topic. Here’s what caught my attention from my chat with Sharon Witt: What do you need to do to be regarded as an expert in your industry? What’s your hook? Eg. Awards won? Maybe you’re #1 at something? What’s holding you back? What’s stopping you from feeling the fear and doing it anyway? But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns and I explain the power of a quality backlink in driving traffic to your website I giveaway more prizes in the new Monster Prize Draw Resources mentioned: Sharon Witt’s website Melbourne SEO Services Interview with Andrew Griffiths on how and why to write a book Please support exclusive sponsor Amex who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

In episode 405, Matthew Parry is a 32 year old entrepreneur living in Adelaide who has founded a brand called The Good Crisp Company that is taking on Pringles around the world. And already has had some big wins in its first year of manufacture. Plus you’ll discover why and how to claim your Google My Business page. Plus I’ll give away some prizes to some motivated small business owners. “There are multi-billion dollar brands that are built on the premise of creating good-for-you products. Whole Foods itself is a multi-billion dollar supermarket where all they sell is in the better-for-you category. There’s a whole industry and huge demand built on that very premise. It’s a huge opportunity!” -Matthew Parry, The Good Crisp Company There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to launch a brand up against a massive competitive brand then you’ll get this answers in this interview, including: Why would anyone try to compete against a brand with a huge marketing budget? Where do you start when taking on a big brand? What’s the most effective marketing you can do when taking on a big brand? How do you launch into the US market? How do you get stocked in Whole Foods? How do you get a catering contract with a major airline? And so much more ... Matthew Parry is a part-owner of ABC Sales & Marketing, a 30-year old Aussie business that imports, distributes and manufactures products for sale in Australian supermarkets. Mathew caught my attention with an email explaining that he was in the early throes of taking on Pringles around the world with a brand he’s manufacturing called The Good Crisp Company. It’s basically a chip that looks like a Pringle, comes in a Pringle-like tube, but contains no nasties! And how’s this for success … Just one year in and they’ve replaced Pringles on all Virgin Australia and Tiger flights nationally. Plus, its stocked in 2,000 supermarkets across the America, and is in the top 10 fastest growing brands in Whole Foods stores. In fact, The Good Crisp Company is on track to do $5 million in sales in its first full year! In Matt’s own words he says “We have a tiger by the tail, and are trying desperately to hold on for the ride!” Here’s what caught my attention from my chat with Matthew Parry of The Good Crisp Company: I love how Matt visits trades shows looking for trends … but most importantly, questioning what he didn’t see and turning that in to a product. I love Matt’s mindset around taking on the big guys - I think he said something like “Be everything they’re not!” Fast to market, responsive to customer feedback, open to new ways of doing things. I loved Matt’s questioning of “How many conventional products are yet to be created in their natural form?” But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns explains how to claim your free Google My Business page I’ve locked in the details for the SBBM Deep Dive Mastermind And there’s plenty of prizes to be given away in my Monster Prize Draw Resources mentioned: The Good Crisp Company Melbourne SEO Services How to claim your Google My Business page Prize winners websites: Automately - Ryan Speak Noobspearo - Isaac Daly Shrek Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Want to know how to launch a product on a tight marketing budget? Sofi Spritz was dreamed up by Tom Maclean as he worked in the corporate world as a fund manager. His dream of creating a refreshing alcoholic beverage finally came true in 2014 when he decided to jump ship and divert all his attention in to bringing it to market. Four years later, thanks to some clever publicity on Shark Tank and through crowdfunding campaigns, Tom’s budgeted to deliver one million servings in 2018. Plus I launch the Small Business Big Marketing Monster Prize Draw. And I show you how to create the right content to attract the right customers. Big show, huh?! “Off the back of a reward-based crowdfunding campaign, we got proof of concept, generated us a load of awareness and on the back of that we generated a trial with Dan Murphy’s which gave us more scale, and enabled us to test our packaging! ” -Tom MacLean, Sofi Spritz There’s loads more tips and insights around launching a product on a tight marketing budget that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about creating and launching a product from scratch then you’ll get this answers in this interview, including: How to launch your product on a tight marketing budget? How to generate ideas for products? How to name a product? How to create a strong visual brand? How to attract experts on to you marketing team? Why Shark Tank and crowdfunding are great ways to get free publicity? How to get big distribution contracts? And plenty more …. Tom Maclean, who up until 4 years ago was working’ for the man in Funds Management. He finally escaped his corporate cubicle in 2014, launching the Sofi Spritz … a fancy alcoholic beverage. Four years later, with two crowdfunding campaigns and a Shark Tank appearance under his belt, and four full-time staff, Sofi Spritz is stocked in all the biggest bottle shops in the country, it’s on-tap at over 100 venues, and Tom expects to serve up over one million serves this year! But the marketing gold doesn’t stop there, in this episode you’ll also discover: I launch the Small Business Big Marketing Monster Prize Draw … and announce our first winner Melbourne SEO Services Dave Jenyns and I show you how to make the right type of content to attract the right type of customers Resources mentioned: Interview with Sam Elam on how to get free publicity Interview with Nicholas Lemo on how to get great reviews Interview with Courtney Olsen from Grrrl on sports sponsorship Interview with Arthur Greeno on using Guinness World Records in your marketing Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Using a spokesperson in your marketing is a great idea if you don’t want to be in front of the camera or behind the microphone (which BTW many business owners don't). In fact, this marketing strategy has worked so well for Terrain Tamer 4WD that they now have three spokespeople appearing in a series of very helpful videos aimed at helping their customers make a more informed purchase decision. Plus I’ll give you good reason to ignore those spammy emails selling cheap SEO services. And listener James Rae shares with us a very personal story that has a very happy ending. “I have a theory in our marketing which is ‘It must not be vanilla’. So we can all sit back and not take a risk. Or we can stick our neck out and try something different … and get noticed as a result.” -Brent Hutchinson, Terrain Tamer 4WD There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about using a spokesperson in your business’s marketing, then you’ll get this answers in this interview, including: What is a spokesperson? Why should I use a spokesperson in my marketing? How do I choose a spokesperson? How much should I pay a spokesperson? What if my spokesperson says something negative about my business? What if my spokesperson gets into trouble? And plenty more ... Brent Hutchinson is part of the 49 year-old family-owned business Terrain Tamer 4WD. It employs 135 staff, and recently opened their fourteenth brand in PNG. Brent originally appeared on this show way back in episode 70 where he was having great success producing DVDs for insertion in to a national 4WD magazine. Now he’s back to share how using a spokesperson in their marketing has been a great decision on so many levels. Here’s what caught my attention from my chat with Terrain Tamer 4WD’s Brent Hutchinson: I love the line “Terrain Tamer Strong.” It’s so emotive. “Don’t be vanilla in your marketing.” What a great philosophy. More business owners should adopt it. Now! “Is your marketing strategy for the next 5 minutes or the next 5 years?” Too many business owners are thinking way too short term. Avoid advertorial. “Tell, don’t sell.” The handwritten letter to his stockists was a simple, genius move to get their attention, and show they genuinely care. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Listener James Rae shares a very personal story with a very happy ending Melbourne SEO Services Dave Jenyns and I will tell you how we feel about the mountain of spammy email offering cheap SEO solutions Resources mentioned: Terrain Tamer 4WD My first interview with Brent way back in episode 70 Melbourne SEO Services Talking Stones website Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we catch up with 24 year old, serial entrepreneur Robbie Ball who ran two businesses whilst at school. One in which attempted to take on compression clothing giant Skins! He’s built and sold a web design business, and is now the founder of Uncle Jacks Watches and boutique sneaker brand Athletikan. He loves the hustle of business, and is working hard at perfecting a launch strategy he calls Hype Marketing which has seen him attract over $100,000 in sales on day one of a product launch. Plus I help a listener attract more clients to his business, and Dave Jenyns shares a simple strategy to create content that will position you as an authority. “I need to control my competitive spirit. It’s not going away any time soon, so I just need to control it. If I try to do too many things, I can’t be the best I can be. The underlying thing is you need to be passionate about being an entrepreneur, otherwise it’s difficult to be the best at something. I try and stay in my land and push the boundaries.” -Robbie Ball, Uncle Jacks Watches There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about entrepreneurs, starting a product business, launching a new product or service, then you’ll get this answers in this interview, including: What was Robbie like as a teenager? What is Hype Marketing? What is great about being an entrepreneur? How do you successfully launch something? Where did the idea for Uncle Jacks Watches come from? Where did the idea for Athletikan sneakers come from? How and why to use social influencers to sell? How important is marketing in growing a brand? And plenty more ... 24 year old serial entrepreneur, Robbie Ball. A big thank-you to listeners Dan Kennedy and Daniel Izzo who independently brought Robbie to my attention. By the time Robbie finished school he’d already started a shoe business, and had had a crack at manufacturing compression sportswear to compete with global brand Skins! In first year uni he started a web design business that he sold after 3-years. Six years on he’s the founder of Uncle Jacks Watches and sneaker brand Athletikan. He also is about to launch a third business in a couple of months. The guys a freak and has a wonderful respect for marketing …. Hype Marketing to be specific. Here’s what caught my attention from my chat with Robbie Ball of Uncle Jack's Watches: Robbie uses an apps to capture all his ideas. And you should, too. The simple Notes app on your smartphone is fine, but you can step it up to Evernote which lets you capture not just words, but photos, video and audio. Or you could go old school, and carry a journal around with you. Robbie’s comment around putting viral marketing in to perspective. Whilst it would be great to create a blog post or video or podcast episode that gets shared by millions, it’s also a solid outcome if your content is shared by hundreds. What’s that saying “Shoot for the stars and you might just land on the moon!” Put more effort into launching (or re-launching) parts of your business. A launch is a great opportunity to create excitement and anticipation around what you’ve got to offer, so make the most of them. It could be for a new product line, a new service offering or even a new division of your business. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Dave Jenyns and I reveal a simple way for you to create authority content. And listener Thomas Gardener (from Alabama) wants to know how to get more customers for his massage business. Resources mentioned: Robbie Ball’s personal website Uncle Jack’s watches Athletikan sneakers Melbourne SEO Services Dave Jenyns thoughts on Authority Content Steve Sims interview on referral marketing Padi Lund interview that includes customer experience discussion Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we catch up with Renae Bunster who, on a chilled out holiday to South America, came up with the idea to create a hot chilli sauce like no other. In fact, it’s called Shit The Bed and after just two years, Renae has left her journalism career and is selling $8,000 worth of this mouth torturing delicacy per day! Also in episode 401 of your favourite marketing podcast you’ll discover the importance of suburb pages on your website, I help listener Adam buy an online business and listener Ryan helps past guest Wally Khwally develop strong partnership strategy. Big show, huh?! “My husband would sit in the lounge room boxing up bottles of sauce, and I’d be in the kitchen all day long. We’d used every last glass bottle in Western Australia, every last chilli in Western Australia, and we thought ‘OK, we have to stop. We need to run a crowdfunding campaign’. We needed to get a factory because the sky really is the limit with this.” -Renae Bunster, Bunsters Hot Sauce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get your business idea off the ground, then you’ll get this answers in this interview, including: Where did the idea for Bunsters Hot Sauce come from? How did Renae take it from idea to product? How does she market the Bunsters Hot Sauce product range? Why is a memorable product or business name important to success? How can crowdfunding help build a business in its early stages? How do you get media coverage for your new business idea? And so much more ... Ex journo Reana Bunster who during a massive holiday to Mexico, Belize and Costa Rica fell in love with their delicious fresh hot sauces.  Upon returning home to Perth, she couldn’t find anything that hit the spot, so she felt compelled to make her own. Friends who'd never even liked chilli before were suddenly kicking down her door for the stuff. It very quickly turned into a thriving business, with Renae sending her sauce all over Australia. Things got serious when she raised $250,000 through a crowdfunding campaign allowing her to produce and sell much larger quantities. Her hot sauce is called Bunsters … and her flagship product is called Shit The Bed! Bunsters is now the #1 selling hot sauce on Amazon behind the tried and tested Sriracha.  And she’s doing a lazy $8,000 per day in sales! Here’s what caught my attention from my chat with Renae Bunster of Bunsters Hot Sauce: You can be the cheapest or the best. You can’t be everything to everyone. The minute you try to be then you become nothing to no one. If you’re looking to start a new business, or maybe just a side hustle, I love Renae’s advice about identifying something that people are passionate about. Then, if you get your offer right, you’ll have an interest tribe. Know your customer intimately. What about the way Renae described Dave … could you describe your ideal customer in such detail? But the marketing gold doesn’t stop there, in this episode you’ll also discover: Melbourne SEO’s Dave Jenyns explains the importance of suburb pages in helping your website rank well Listener Ryan Speak shares a great idea for past guest Wally Khwali And I help listener Adam Auld buy an online business Resources mentioned: Bunsters Hot Sauce website Melbourne SEO Services Interview with Troy Paquette from Vitality Air Interview with Warwick Capper Interview with Wally Khwali Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Ex deep sea diver Troy Paquette is the co-founder of Vitality Air - a business that sells fresh air in a can from the Canadian Rockies! Which raises so many questions like “Really?!” And “Why? How? To who? How much? Why??!!” He and his partner started off by selling a bag of fresh Canadian air on eBay and now they’ve come up with a way of capturing it in bulk, and they’re selling it by the can by the thousands! So many questions … so little time :) “We started by selling a bag of fresh Canadian air on eBay. The first bag sold for 99 cents … and cost us nine bucks to ship! So we didn’t make it big on that one. But the second bag sold for $168!!” -Troy Paquette, Vitality Air There’s loads more crazy facts, tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to sell an unusual product or service (especially fresh air!) then you’ll get this answers in this interview: How do you sell fresh air? How to test a business idea using eBay? How to market a strange product? How to use the media to generate enquiry and sales? And so much more ... Troy Paquette is the Co-founder and Chief Operating Officer for Vitality Air. He brings a wealth of experience and knowledge to this business. As a former commercial diver and Journeyman Red Seal Welder, Troy has a diverse understanding of the importance of delivering fresh clean air. As Troy was growing up, he was always the first kid out the door and the last kid in. Troy spent most of his youth being raised outdoors at the lake. His values and love of “fresh air” stemmed from those days at the lake with his Grandparents. Growing up in Alberta, nature, fresh air and the great Canadian Rocky Mountains were never hard to find. Troy feels right at home with nature. That passion and love for nature will carry on through the products and our premium air that we will be delivering to you. We believe that our customers should have the same opportunity to breathe the fresh air that we do. With Troy’s hands on skills and Moses’s passion for e-commerce, we together will offer an experience like no other. No matter where you live in the world – you too can breathe, clean, fresh air. Here’s what caught my attention from my chat with Troy Paquette of Vitality Air: People will buy anything! So if you’re sitting on a product or service idea that you thinks crazy, then maybe it’s time to bite the bullet and take it to market. One person’s crazy idea is another one’s genius!  Use eBay to test a new product idea. And if you have an idea for a new service then use Gumtree or Craigslist.  I like how Vitality Air is expanding into other related products - Oxygen and scented mists.  But the marketing gold doesn’t stop there, in this episode you’ll also discover: I announce a new give-away idea I have for the show I thank some listeners who’ve kindly brobed me (I mean) thanked me for my show by sending me gifts I’ll update you on how my marketing mastermind is progressing And Melbourne SEO Services Dave Jenyns and I explain why and how to optimise every page of your website for the user … not Google!  Other resources mentioned: Vitality Air’s official website Vitality Air’s product range How to opitimise your website for humans! Melbourne SEO Services Interview with Orbitkey’s Rex Kuo on crowdfunding Interview with Rand Fishkin on how to optimise your blog posts Interview with Max Lenman who created an amazing viral video to sell his girlfriend’s old Honda Interview with Four Pillars Stu Gregor on how to build a premium brand Interview with Clive McCorkell from Ard Zone about promotional products Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Joe Dorfman and Joel Abel founders of Notice Board Systems which are those community noticeboards you may have seen in your local shopping centre, often located outside the supermarket. A place for local businesses to promote themselves, and for locals to sell household items. Now, I always assumed these notice boards were simply put there by the local shopping centre management as a community service; however, it’s actually a real business making some pretty good coin! There’s 650 notice boards around Australia and they claim to be reaching 6,000,000 customers each week! So, curiosity got the better of me and I had to find out more. “If you want to capture a local market then a community notice board is the way to go. It becomes a local business’s store front … and they provide a great opportunity to highlight promotions and their overall involvement in the community.” - Joe Dorfman, Notice Board Systems There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about local area marketing and the sue of community notice boards then you’ll get this answers in this interview, including: How do I get a ROI from advertising on community notice boards? Is local area marketing effective? What messages works best on community notice boards? How much can I expect to pay for ads on community notice boards? And so much more ... Here’s what caught my attention from my chat with Joe and Joel from Notice Board Systems : I’m reminded of the importance of local area marketing. Whilst we talk a lot about modern marketing methods on this show, there’s something to be said for getting out into your local community and making yourself and your business known. I like the way they’re managing growth. Whilst they could have notice boards on every street corner, they’ve made a decision to get their offering right before expanding further. I love the way they engage the local disability associations to help with the merchandising of the boards. But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why you should be making it easy for people to contact you off your website (seems obvious,but it’s amazing how many business websites make it hard) - Dave Jenyns from Melbourne SEO Services explains what to do about it. Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more. “In the first two years we treated (business) a bit like a hobby - but when we made the decision that this is what we both want to do … everything changed. It was a mindset. Everything started to fall into place. Because if you treat like a hobby, it will always be a hobby.” -Lucy Glade-Wright, Hunting For George There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including: Where did the name Hunting For George come from? How did you launch it? What’s your approach to customer service? How do you build a database? And how often do you communicate with them? Why have you opened an experience store in a large shopping centre? What role does social media play in getting more sales? And so much more ... A little bit about today’s guests ... Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline. Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo: In regards to content creation “You can’t rely on others, so create your own channels”. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both. The Community section on their website that includes Hunting For George Radio (Linked to Spotify): Hump Day Pick me Ups Motivate Me Mondays Sunday Soul Friday Beats But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ve got an idea about you and I meeting up that I’d like your opinion on With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Zubia’s Riz Syed has opened 30 brow threading bars across Perth in the past few years. And he attributes a huge part of his success to being crystal clear on his business’s purpose. He’s also incredibly passionate about offering a consistently shareable customer experience “I’ve got the drive and I’ve got the willpower; and I can see the end and the bigger picture straight away. I’m just not good at detail! Whereas my wife is brilliant at that. She’s a fantastic organiser and lays beautiful plans. So together, we are unbeatable; and I knew that from the get-go.”-Riz Syed, Zubias Threading There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to get clear on your business’s purpose, then you’ll get this answers in this interview: Why is having a purpose in my business so important? How can I improve my business’s customer service? Why is knowing my why so important? What is marketing? Is it important to surround myself with great people? How should I price my services? And plenty more ... Riz and his wife founded Zubias Threading in 2008 to provide affordable and professional beauty treatments to help our Perth customers look and feel amazing. They’ve since grown to more than 30 locations in and around Perth and their team of lash & brow experts have shaped more than 10 million eyebrows and extended more than 900,000 eyelashes. Underpinning every one of those treatments is their expertise, passion and curiosity for innovative beauty salon techniques.   Here’s what caught my attention from my chat with Riz Syed of Zubia’s Brow Bars: Have a crystal clear and genuine business purpose that you know will add value to your customers. Focus on your people, by deeply understanding why they work for you. It will, of course, be different for each one, so spend the time understanding each staff member individually. If you want to learn more about how to create a happy team then listen to episode 396 with Jenn Lim from Delivering Happiness. Riz’s pricing model of offering $250 unlimited threading for 6-months. I do love a clever pricing model. How could you apply that thinking in your business?   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how (and why) to fish where the fish are And we go back into the vault, revisiting an interview with Gold Medal Olympian Steven Bradbury.   Other resources mentioned: Amanda Stevens on how to market to women Lisa Conway on the fundamentals of marketing Irene Falcone from Nourished Life   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

If you find yourself a little stuck in your business, then take some inspiration from 15 year-old entrepreneur Will Deeth of Will Be Fun who sees no blockages but only opportunities when running his already two year-old toy importing business. Having made $70,000 last Xmas, Will’s now on his way to  building a serious toy empire, and has his mind set on buying his first house (of may) in the coming 12-months! “I hired my sister to work for me. It was one of the first times I’d ever experienced outsourcing … and it completely revolutionised my world. And after it … Mum walked in to my sister’s bedroom and gave her $2,000 in wages; and then Mum walked into my bedroom and asked where I’d like her to leave the left-over $50-60,000!”” -Will Deeth Will Be Fun There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how a 15 year old entrepreneur can have so much success so early in their life then you’ll get this answers in this interview: How do you start a toy importing business? How do you manage the negative people in your life? How do you manage school and running a business? How do you decide what toys to import? How do you set up an eCommerce store? At the age of 11, Will Deeth decided he wanted to purchase his first house by the time he was 18. At the age of 13 he had the opportunity to go to China with his Mum and with $900 of his own hard earned cash, he made his first wholesale purchase of toys.  That Christmas he did a pop up shop and made $10K in one week.  He has since followed that up with multiple trips to China to reinvest his money and in Christmas 2016 at the age of 15 made $70K. Will continues to sell his goods online as well as offline and has a pop up shop this Christmas also. Will now teaches others to import here.   Here’s what caught my attention from my chat with Will Deeth of Will Be Fun:  Introduce the young people around you to the entrepreneurial mindset. Get them to listen to this interview. And head over to Booktopia and send  them a book like Side Hustle or The $100 Start-up. Hang out with like-minded people. Find a business buddy to compete with … and hold each other accountable.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get more people clicking on your website when you appear in Google’s search results I help a listener get noticed in an industry dominated by one, big brand And we go back into the vault, revisiting a chat I had with one of Australia’s leading product demonstrators   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Having interviewed hundreds of successful business owners, I can confidently say that knowing how to motivate employees is their #1 ongoing concern. If that’s you, then you’re going to love this chat with Jenn Lim of San Francisco-based agency Delivering Happiness. Jenn goes into great detail about how to attract and retain great staff, by sharing the five (tried and trusted) ways to deliver happiness in any business. “Happier employees equal happier customers equal successful companies (and more meaningful lives). And there’s 5 ways any business can deliver happiness. 1. Deliver happiness to your employees first. 2. Establish (or revisit) your company’s purpose statement. 3. Establish (or revisit) your company’s core values. 4. Building meaningful relationships and WOWs across your ecosystem. And 5. Give your employees more control.” - Jenn Lim, Delivering Happiness There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to motivate your staff then you’ll get this answers in this interview: What is the thinking behind delivering happiness? How do I overcome the soft nature of the delivering happiness business model? How do I attract and retain great staff? How do I create WOW experiences for my clients? How important is to have a purpose statement and set of core values? Should I give my staff more control? Jenn is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness, a San Francisco-based agency she and Tony Hsieh (CEO of Zappos, the world’s largest online shoe store) co-founded to inspire science-based happiness, passion and purpose in the workplace. Tony wrote the seminal book on this topic, called Delivering Happiness, which has sold literally millions and millions of copies worldwide. The premise of delivering happiness is simple. Happier employees = happier customers = successful companies (and more meaningful lives). And she’s got the science to prove it. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability … and now she’s here to share her top 5 ways you can deliver happiness in your business.   Here’s what caught my attention from my chat with Delivering Happiness’s Jenn Lim: Often the things that will have the greatest positive impact on your business, are not that complicated to implement. They require a level of courage to implement, but once you break through that barrier, the rest is easy. I love the whole WOW thing. And the B.U.D. approach for delivering WOW experiences - either be the Best, the most Unique, or be Different. And remember, this applies to employees, suppliers, partners and even your customers! Deliver happiness to your employees first. WOW! How counter intuitive is that. What about those precious customers? Like I said, delivering happiness takes courage. I suggest you find it.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some guest blogger lovin’! Or should that be McLovin’?! That’ll only make sense to anyone who’s seen Super Bad! I’m going to tell you about a new podcast I’ve just discovered And we go back into the vault, revisiting a chat I had with Nourished Life’s Irene Falcone, who left a corporate job she loved to start a business she loves even more!   Other resources mentioned: Interview with Joshua Nicholls from Platinum Electricians on how to create raving fans Buy the Delivering Happiness book The Delivering Happiness blog   Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off your DesignCrowd brief here. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

If you’re a business owner still trying to manage customers with spreadsheets and diary entries, then you’ll love this chat I have with Salesforce’s Jeremy Smith about how customer relationship management (CRM) software (like Salesforce) ensures you create amazing customer experiences. Plus I’ll show you how to create an effective voicemail greeting and we revisit a past episode where we covered the clever use of social media. “People are loyal to an experience, not a brand. So if the experience you’re offering your customers isn’t great, then it’s not doing your brand any favours. CRM software can ensure this doesn’t happen!” -Jeremy Smith Salesforce There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about customer relationship management software then you’ll get the answers in this interview: What is CRM? Why does a small business need CRM software? How does CRM help me create amazing customer experiences? What are the key features and benefits of a CRM tool like Salesforce? How can I build my email database using CRM software? How can I personalise my marketing? Can CRM software help me manage my social media activity? How can I handle customer complaints using a CRM tool? And plenty more ... Jeremy Smith is the Regional VP of the Marketing Cloud at Salesforce. Whether it be in retail to blur the lines between digital and physical or moving from treating an audience as passive recipients to including them in the business’s story, he’s passionate about seeing small business embrace the power of customer relationship management (CRM) software. Here’s what caught my attention from my chat with Salesforce’s Jeremy Smith: Loved this quote of Jeremy’s - “These days people are loyal to an experience not a brand.” Use all the tools available to you to create a world-class customer experience and you’ll have more enquiry, you’ll close more sales, and customers will talk about you to others … you’ll be shareable. Personalised marketing … It’s here, and it’s ridiculously accessible. Your mass email blasts should start with the person’s name, your sales staff should be easily able to react to client milestones, you should be able to see where each individual customer is in their buying journey with you. Time to throw away the spreadsheets and diary entries, and step up to a CRM like Salesforce. If that still freaks you out, then by all means start with an email marketing tool like MailChimp, and customer support software like ZenDesk, but don’t leave it too long.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to make your voicemail greeting a lot more effective. And we go back into the vault, revisiting a chat I had with a couple of gen Yers who’d decided that used coffee beans would make a great body scrub ... and that sex was the best way to sell it!   Other resources mentioned: Download the Salesforce free eBook - 6 Small Business Sales & Marketing Challenges - How to turn them into opportunities Salesforce’s overview of CRM software   Please support these businesses who make this show possible: American Express Business Explorer Credit Card ... it’s the credit card that ensures your business expenses reward you. Search Amex Business. And Prospa … Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Visit Propsa.com/Timbo or call 1300 882 867, and tell ‘em Timbo sent ya! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we’re joined by radio advertising legend Dan Presser. Famous for his much discussed radio campaigns for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions, Dan has been kind enough to share his insights and experience into how to create radio ads that cut through and sell. If you’ve ever wondered if radio advertising works, and if it does, how it works, then you’re in for an absolute treat. I’ll also show you how to make a great first impression with your new clients. The success of Sunraysia Prune Juice is a 100% the result of our radio advertising ”  -Dan Presser, Sunraysia Prune Juice There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create radio ads that cut through and sell then you’ll get the answers in this interview as Dan Presser goes deep into his love of radio: Why choose radio instead of TV or newspapers? What makes a great radio ad? How do you measure the success of radio advertising? How much should you spend on radio advertising? How do you come up with ideas for radio ads? Why do radio ads work? Why is talk back radio so powerful? Dan Presser is the Executive Chairman of the Sunraysia Natural Beverage Company, and the owner of the iconic Australian brand, Rosella. He’s also the creative engine behind the writing, production and reading of the much discussed radio ads for Sunraysia Natural Prune Juice and Blue Banner Pickled Onions.   Here’s what caught my attention from my chat with Dan Presser: Radio advertising works best when you create ads with cut through. They clearly don’t have to be the fanciest ads going around, with huge production budgets … they just need to stand out in a very crowded market place. A great lesson for any marketing message, really!  Don’t take negative feedback to heart. Maybe even welcome it if you’ve got a thick enough skin! Dan could have easily got his back up with what John Laws and Ray Hadley had to say; but instead, he embraced it.  Consider putting yourself in your business’s advertising. I can cite numerous examples of legendary TV and radio campaigns fronted by business owners, starting way back in 1979 with Victor Kyam’s Remington TV commercial. Resources mentioned in this episode: Rosella website Sunraysia Natural Prune Juice   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to make a great first impression with new clients.  And we go back into the vault, revisiting a recent chat I had with Richard Stubbs, one of Australia’s great interviewers, about how to conduct a great interview.   Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.  

Today we’re joined by Australian media personality Richard Stubbs who, in a media career spanning decades, has conducted hundreds of interviews with Hollywood stars through to homeless people. Richard steps us through how to conduct a world class interview for your content marketing that has you leaning in, what questions to ask, how to draw out compelling answers and why life’s too short for bad content. If you’re creating content to market your business then you’ll love what Richard shares. “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” - Richard Stubbs There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to conduct a world class interview for your content marketing, then you’ll get this answers in this interview: Are ice-breakers good way to start an interview? How important is a pre-interview? What planning should you do for an interview? What kind of mindset should a great interviewer have? Do you need to change your interview style for phone interviews versus face-to-face interviews? How do you politely interrupt a guest? How does an interviewer improve their listening skills? Richard Stubbs is one of Australia’s leading stand up comedians, radio and TV personalities. I’d go as far as to say his Aussie show biz royalty. He hosted a fantastic afternoon program on ABC radio for 9 years, the Tonight Live show on Channel 7 for three years, and even presented in front of Prince Charles and Princess Diana in his early days as a stand-up. His no-nonsense, highly conversational interview style, makes him the perfect person to share how to conduct a world class interview for your content marketing.   Here’s what caught my attention in regards to how to conduct a world class interview for your content marketing from my chat with Richard Stubbs: “Whatever you’re doing on-air, should be the best thing you’ve got to be on air, right now.” Listen more. Use the reset to shift gears … to move from the current topic to the next. Life’s too short for bad content. “When it comes to content marketing, noise is not the problem. Sameness is.”   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to exponentially increase your customer base And we go back into the vault, revisiting a chat I had with crowdfunding expert and OrbitKey inventor Rex Quo Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Welcome to a bonus episode of The Small Business Big Marketing Show. I’ve just come across this video that’s gone viral - it involves a guy out of the States who’s created what looks like a TV commercial for a luxury car, but is actually helping to sell his girlfriend’s beaten up old Honda on eBay! It was produced by Max Lanman who's a LA-based writer and director. He explains why he did it early up in the interview, suffice to say that at the time of me going to air with this story, the video (in its first 10-days) has had over six million views, Max has had hundreds of thousands of dollars of media coverage and he hasn’t slept for over a week! This is a really cool story, with a mountain of marketing learnings for us all.   Please support these businesses who make this bonus episode possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we’re joined by Stu Gregor, the co-founder of premium Gin brand Four Pillars who’ll walk us through why he decided the world needed another Gin, and how he’s managed to build it into a world class brand … and destination! “Small business is courage first, and then it’s perseverance. Even if you’ve got the courage to jump, that’s great … but you’ve not even begun the journey yet. What it’s all about is perseverance. The one word, when people ask me to describe small business and Four Pillar’s rise is … relentless. Every day, you’ve got to be thinking about how you can do things better, things different.”  - Stu Gregor, Four Pillars Gin There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about ???, then you’ll get this answers in this interview: How to build a premium brand How to raise funds for your next idea Why brand aesthetics are so important How to nail Facebook as a marketing channel How to build customer bases with the public, the trade and the media Why and how to use social influencers Why the Four Pillars distillery as a destination is critical to the brands success How Stu became a social influencer for American Express Stuart Gregor is the founder and creative director of Liquid Ideas – an award-winning public relations and communications business based in Sydney employing 30 full-time staff. He is also the co-founder of the premium Australian Gin brand Four Pillars.   Here’s what caught my attention from my chat with Four Pillar’s Stu Gregor: Reach out to your top 100 influencers - I think the trick here is to alter your pitch each time, so that it speaks directly to them. Hand out product wherever you go - if you believe in it, then why wouldn’t you do it? And if you’re a service provider, then come up with something that makes your offering tangible … like a book! “Nail every leg of the journey.” - This talks directly to the art and science of building a successful brand. Identify every touch point, every moment of truth when a customer comes into contact with your business, and ensure it’s consistent, compelling and unique. Stu’s respect for beautiful design. If you want to see great visual branding in action, then seek out as much Four Pillar marketing collateral as you can - the bottle, the website, the distillery’s interior design, recipe booklets, brochure work. It really is amazing.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll give you a simple idea to create a flagship blog post And we revisit a past episode where I finally found a business owner who’s used Twitter to grow their business exponentially!   Please support these businesses who make this show possible: Prospa is Australia’s #1 online lender to small businesses. You can quickly apply online for loans up to $250,000, get a fast decision and in most cases receive the funding in under 24 hours. Call 1300 882 867. And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we’re joined by toxin-free product activist and founder of Nourished Life, Irene Falcone, who’ll walk us through how starting a simple Wordpress blog lead to the creation of a business that in its third year is turning over $20 million. “It was a shocking thing for a female to throw away $5,000 worth of cosmetics, and to then start blogging about just how bad they were for you. It was such an obvious thing to do for me .. express my opinions about something I felt so passionate about. And that’s how the Nourished Life business started! ” - Irene Falcone Nourished Life There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a blog into a big business then you’ll love this interview: How did blogging enable Irene to start Nourished Life? How did the eCommerce store begin? How has she managed to create such a strong social media following? How does she convert her social media engagement into sales? How did she manage to turnover $20 million per year after just 3-years? How does Iren get clients to stick? How has Nourished Life got so many 5-star Facebook reviews? Around three years ago, Irene Falcone started feeling really tired all the time. It got to the point one morning where she couldn’t walk up the single flight of stairs to her office. Her legs felt as heavy as two bags of lead. She sat on the steps, took a body lotion out of her bag and started rubbing it into her legs, and for the first time in her life she wondered... what exactly was in this lotion she was putting on my body?? When she got home that night she scooped up all my beauty products and starting looking up all their ingredients. She discovered that she was applying about 500 chemicals a day to my body. She’s no chemist, but she knew how to research. And she wanted to know everything about these chemicals. That’s when she started blogging. And the rest, as they say, is history!   Here’s what caught my attention from my chat with Nourished Life’s Irene Falcone: Well, I guess there’s something to be said about listening to your customers! Despite Irene’s obsession about listening to and actioning everything they fed back, I do think there’s a balance to be struck between listening to them versus listening to your gut. Make sure your significant other is on board with what you’re doing. It makes life a whole lot easier. Blog. I’ve said it before and I’ll say it again. Start a blog. Get clear on your editorial mission and start a blog. Become an opinion leader. Don’t know how to do that then buy my book The Boomerang Effect on my website.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to effectively get an idea across How to move customers from like to love   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!  I’m ADHD and I’m dyslexic. I can hardly read and I’ve got a goofy mind. And it’s an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about marketing an everyday product or service then you’ll get the answers in this interview: How do I make my product interesting? How do I think more creatively? How do I create a viral video? Why should I respect marketing? How did Will It Blend viral videos come about? What if I have a learning disorder? Will that stop me? Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He’s appeared on numerous national TV talk shows including NBC’s Today Show and Jay Leno’s show. He’s a grandfather to 35 kids, and is an Engineer by trade.   Here’s what caught my attention from my chat with Will It Blend star Tom Dickson: There’s no such thing as a boring product or service. All too often, I hear business owners whinging that it’s hard to market what they sell because it’s boring. Accountants, are you listening?! If that’s you, then spend some quality time brainstorming with your team about how to inject some excitement into your business. I love the idea of having a desk with glass on top where Tom’s engineers scrawl ideas and build on each other’s thinking. I use a whiteboard for this exact thing, and couldn’t live without it. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get your first 153 email subscribers. And we go back into the vault, revisiting a chat I had with a woman who’s built a very successful retail business thanks to big boobs!   Other resources mentioned: The Top 10 Will It Blend videos of all time Will It Blend on Wikipedia Interview with Brava Woman’s Maxine Windram Interviews I’ve done with other viral video creators: Squatty Potty First Kiss Shark attack viral video   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Dr Paddi Lund is the self-confessed "Crazy Dentist" from Queensland, Australia. "Crazy" because he did so many outrageous things in his practice and because his success defies all conventional business paradigms. He built a 'By Invitation Only' business that thrived despite the fact that he locked his front door, took down all his signs and removed his name from the phone book! “My brain works differently to many people’s, in that I often see a strange answer that other people don’t see. My strange answer for this situation was to get happy. The insight I had was “I’m unhappy!” It sounds simple however many people don’t come to that. They think “Oh, I’m working too hard, have too many responsibilities, the economic situation is bad, I’m in a difficult profession …” But what it boils down to is “I am unhappy.” - Paddi Lund There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to create a happy business then you’ll get this answers in this interview: Why Paddi walked away from his business when he could have sold it for a fortune Why you should put aside time for introspection What caused Paddi to hit rock bottom, and how he came back? How small things affect our happiness Seven standards for happiness in your business How to make your customers feel special by allowing them to do things for you Why his colleagues thought that Paddi’s model was arrogant (and why he didn’t care) Why you shouldn’t see your service as a piece of work (or price it that way) What Paddi was really selling (hint: it wasn’t a product or service) Transaction vs Transformation in marketing what you do Why you don’t have to run the same type of business as everybody else As a result of Paddi’s unconventional business ways: He worked only 22 hours a week yet makes 3 times more than the majority of his colleagues His team loved him, and his customers were clamouring to buy his services But more than that, Paddi loved coming to work and had a rich, fulfilling life as a result All this from focussing on just one aspect of business: not marketing nor advertising, his products, services nor even profits ... but HAPPINESS!!! Business Happiness, to be precise!   Here’s what caught my attention from my chat with retired dentist Paddi Lund: Put aside time for introspection and ask yourself the question “What would make my business a happier place to be?” Have the courage to implement a marketing idea that may seem crazy. On the surface, Padi taking down the signage and sacking a large portion of his client base seems whacky … but it worked! I love the Dental Bun idea. How can you integrate smell into your business? It’s by far the most underutilised of the five senses in marketing, so it lends itself to helping you create a strong point-of-difference.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get some free publicity And we go back into the vault, revisiting a chat I had with my speaking coaches Troy & Zara   Other resources mentioned: How to use humour to grow your business How to get free publicity How to get earned media coverage   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Ex hairdresser and now business coach to hairdressers, Lisa Conway, reminds us of some fundamental business and marketing principles that when applied will skyrocket any type of retail business. “The first problem is, most (business owners) never buy what they sell. I call them vegetarians that work in butcher's shops! It’s all wrong. If you don’t ever buy what you sell, how would you know what it’s like?” - Lisa Conway, Zing Coaching There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about to grow your salon business (or any retail business), then you’ll get this answers in this interview: What are the fundamental business and marketing principles I must apply in order to grow my business? Should I own a niche or be a generalist? How do I choose a niche? What are most salon owners doing wrong? How do I create a memorable customer experience? How do I price my services? How do I attract, retain and manage great staff? How many hairdressers does it take to change a light bulb?! At 18, Lisa Conway discovered her passion for hair and beauty and has never looked back. With over 30-years experience working in then owning salons, Lisa knows a thing or two about what it takes for them to succeed. She now spends her time helping other hair and beauty salon owners grow business they love through her current business Zing Business Coaching.   Here’s what caught my attention from my chat with Zing’s Lisa Conway: Lisa’s no-nonsense approach to business and marketing. It’s simple, she calls a spade a spade, and simply gets on with it. For someone who has (on occasion) mastered the art of procrastination, it’s refreshing to hear her views. The easiest way to find a niche is to identify what you truly love, and build a business around it. Buy what you sell. I often listen to other marketing and business podcasts to see how they go about it - It gives me a chance to see how high (or low, in some cases) the bar is, and what I need to do to stay ahead of the game.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get your customers coming back for more And we go back into the vault, revisiting one of my most shared episode of recent times   Other resources mentioned: Interview with Chris Lucas Interview with Glenn Azar   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include:  "We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.   If you have questions about crowdfunding, then you’ll get this answers in this interview: How to have a successful crowdfunding campaign? What are the components of a successful crowdfunding campaign? How do you market your crowdfunding campaign? Do I need to create a video and write copy for my crowdfunding campaign? What’s the best crowdfunding platform? A little bit more about today’s guest: Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.   Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo: A great product or service offering is your best marketing … hands down. Despite having a great product, don’t sit back and wait for success. Market. Market. Market. Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to get free publicity on national radio I’m going to show you why being more empathetic toward your customers is a good thing And we go back into the vault, revisiting a past episode in which my guest reveals a simple way to get clients to see massive value in what you do   Other resources mentioned: Buy an OrbitKey 1st OrbitKey Campaign in 2013 2nd OrbitKey Campaign in 2016 on Kickstarter Followed an Indiegogo In Demand campaign   Please support these businesses who make this show possible: DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Today we literally go behind-the-scenes with BBQ chicken store owner Wally Khawli whose simple Facebook video strategy has saved his fledgling business from going under. “When you see his videos you can see that he is genuine, nothing is written down, nothing is prepared, he just comes out with it. People see that. They get a laugh out of it. Then they come in, they want to take photos with him, SnapChats ... They then try his food and they love it!” - - Joe Khawli (Wally’s Dad),  Mama’s BBQ Chicken & Salad Bar There’s loads more tips and insights just like this, along with answers to questions that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. Why did Wally almost close the business last Christmas? How to turn a learning difficulty into a positive? What should I do if I’m thinking of closing my business? How can I use Facebook videos to get more customers? What’s the secret to appearing in videos for my business? Wally Khawli owns Mama’s BBQ Chicken & Salad Bar located in an outer suburb of Melbourne. Nothing fancy, just a family run take-away business selling chickens, souvlakis and the occasional salad! Unlike most guests, Wally didn’t have a bio that I could use to introduce him. He’s got no fancy qualifications. He’s got a learning disability that could have held him back if he’d let it. But what he has got is a big heart and a burning passion for what he does.   Here’s what caught my attention from my chat with Wally Khawli of Mama’s BBQ Chicken & Salad Bar: Honour your strengths and weaknesses, then back yourself. Wally did. He put his learning difficulties aside, identified what he loved (chicken and making people happy) and was he was especially good at (being on camera), then went for it. Stop waiting for the right light, or the right hair do, or the right anything! Wally’s videos are far from polished. His Dad Joe films them on an iPhone, the music sometimes distorts, there’s customers coming in and out of the shop - there’s plenty of reasons to wait for that right moment. But instead, Wally goes for it! In a world of social media, we’re actually pretty forgiving when it comes to video production … so focus on creating great content. Work hard at maintaining the momentum you create with your marketing. It will be easy for Wally to get swept up in all the initial excitement that he’s created … the question remains to see if he can maintain it for the long term. That doesn’t mean keep doing more of the same … but it does mean evolving, doing things better, trying new ideas. I love the fact that he’s already selling merchandise!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I share another low cost marketing idea that’ll get you responding! And we go back into the vault, revisiting a killer moment during a chat I had with the world’s leading SEO expert Rand Fishkin   Please support these businesses who make this show possible: FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

In episode 383 we meet two sisters who (along with four other friends) are working hard at turning their podcast into a business, and having a ball as they do so. “When something’s a passion project, you’ll find the space. We’re six women who have jobs, families … could not find time to have a coffee with each other, but we have somehow for the past two years carved out a space once a week to do The Outer Sanctum. The workload has increased, but all this comes from love. If it comes from something you truly believe in, then you find the time.” - Felicity Race, The Outer Sanctum There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to turn a podcast into a business that pays you real money,  then you’ll get the answers in this interview: How do I monetise a podcast? How do I run a business at the same time as getting my podcast off the ground? Is it realistic to think I could make a living from podcasting? How do I grow my audience to a point that partners / advertisers would be interested? Is advertising the only way to generate income from podcasting? A little bit about my two guests (as detailed in their own hilarious bios): Lucy Race - Lucy is a 12 time premiership supporter, mother, business owner and trainer for the SPJFC Under 11s. A prolific letter writer, media monitor and soap box dweller, Lucy is thrilled to find another vehicle for her opinions. Lucy is passionate about all codes of football. Her two dogs, Archie Thompson and Jarryd Roughead concur. Felicity Race - Felicity is a business owner, football lover and mother of three boys who lives with the daily challenge of her kids barracking for Essendon.  Running her own business has turned out to be fortuitous as  podcasting, occasional writing for The Guardian and watching every sport possible makes her largely unemployable. In 2016, Felicity learned how to bounce a footy which was the pinnacle of her football career.   Here’s what caught my attention from my chat with Lucy & Felicity Race: Don’t be afraid to look to podcasting as a whole new business. I did and it’s continues to be an amazing ride. If you want to know how I’ve monetised it then go back and listen to episode 351. Nothing’s impossible. If you had told me that there’s a group of six people successfully producing a weekly audio program, I would have said that’s way too many. It couldn’t work. Clearly it can, and The Outer Sanctum are proof of that. Partnerships. Partnerships. Partnerships. I’ve rattled on about this ALOT, I know. But the power of a strategic partnership in growing any business can’t be understated. Go back and listen to episode 369 to learn how to do it.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How I get more listeners to my podcast You’ll discover how to ramp up the human side of your business And we go back into the vault, revisiting a chat I had with a Stephen Byron whose family built and own Australia’s most awarded airport!   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

In episode 382 Melbourne’s culinary king, Chris Lucas, takes us behind-the-scenes of how he’s successfully built and promoted some of Australia’s most exciting and interesting dining experiences. This is for anyone (not just restaurateurs) wanting to build a business that stands out from the crowd. “I don’t get intellectually interested in what other people have done … my idea is about capturing what I think is right, and try to be creative and do something different. We’ve established a set of brands that do that, that are about being innovative and that create a level of excitement, and as a result, a lot of excitement. That’s what I think we should all be interested in.” - Chris Lucas, The Lucas Group There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below. If you have questions about how to grow and market your business successfully then you’ll get this answers in this interview: How do I find a gap in the market place? Why shouldn’t I just copy my competitors? How do I innovate in my business? Why & how should I challenge the conventions of my industry? How do I come up with a business model relevant to today’s customers? Where and how do I look for opportunities? Chris’s successes in starting and promoting restaurants is amazing. As well as the super-successful Chin Chin, he has a stable of some of Melbourne’s most popular eateries: Baby Pizza and Japanese/Korean-inspired Kong BBQ in Richmond, as well as Hawker Hall, a food and beer hall in Windsor, where the hip and the hungry queue to get in. And he’s recently opened Kisume, an upmarket Japanese Korean dining experience.   Here’s what caught my attention from my chat with Chris Lucas: Go where the demand is and find a gap in the market ... learn to see opportunities where others don't. In doing so, avoid doing ‘me too’. As Chris said, “doing me-too doesn’t intellectually interest him!” Come up with a product and business model more relevant to today's customer. Sometimes we do things just because that's how everyone does them … maybe it’s time to break a few rules and do things differently? Innovate and constantly evolve your business model. Look for fun places to take your clients, suppliers and staff. This is not something Chris and I spoke about, but that chat reminded me of an idea I shared in a past episode, where I suggested us business owners should never eat alone; or, at least once a week we should get out of the office and have a business lunch with someone. I’m catching up with an overseas listener for dinner tonight! But the marketing gold doesn’t stop there, also in this episode: You’ll discover where to look for ideas to get more customers - and it’s not where you think The importance of owning your brand’s personality is made crystal clear And we revisit an episode in which my Joep Pennartz built an entire business called Shacky around #JOMO - the joy of missing out!   Please support these businesses who make this show possible: Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you! Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing.

Chemist Warehouse founder Jack Gance is Australian retailing royalty, with a personal wealth of $319M. Listen in as he reveals how he (and other family members) have built the empire. “The average pharmacist hates us because we have effected the whole margin structure in pharmacy. If they compete with us 100%, if they match our prices, they’ll go broke. They want 35% margin. If they match our prices, they won't even cover their rent. So, they pretend, or they just try to provide better service. So we’re not really liked in the industry.” - Jack Gance, Co-Founder, Chemist Warehouse Jack really does stir the pot in this very insightful and honest chat as he takes us behind the scenes of how he and his brother built their pharmacy empire. Hit the PLAY button above to hear the full interview, where Jack Gance also shares: How an advertising contra deal enabled the creation of three iconic Aussie brands in Le Specs, Le Tan & Australis How building these brands funded the early years of the pharmacy empire How to find your strategic advantage How systems enable them to open 40 stores per year, each one taking only 10-days to set-up, with budgeted turnover of $10M each! What he believes the real definition of an entrepreneur is   A little bit more about Jack Gance Jack qualified as a pharmacist in 1967 and alongside his brother, the pair purchased their first pharmacy around that time. In the 1970s and 80s, the Gance brothers established the iconic Le Specs, Le Tan and Australis brands before selling them in order to build their pharmacy empire which is now worth well in excess of a billion dollars thanks to the iconic My Chemist brand with 60 stores nationally, and Chemist Warehouse with 350 stores. Jack’s personal net worth was reported in 2016’s BRW Top 200 Rich List at $391 million. He is a stalwart of the Australian retail landscape, and is also the founder of the Family Business Association of Australia. “A true entrepreneur does not take risks. They mitigate them.” - Jack Gance, Chemist Warehouse   Here’s what caught my attention from chatting with Chemist Warehouse founder Jack Gance: The advertising contra deal that he struck with an advertising agency in order to promote Le Specs. Without it, he and his brother couldn’t have built that brand to the iconic brand it became. What mutually beneficial contra deals could you strike? The importance of systems. We’ve covered this a few times on previous episodes, but it can’t be overlooked. Jack’s opening 40 stores a year, each one taking only 10 days to set up! You can’t do that without impeccable systems. The haters gunna hate. Although he only briefly touched on it during the interview, I’m guessing Jack and his team endured quite a lot of criticism as they established Australia’s largest chain of discount chemists. Whilst I’m the first to support small business, and hate seeing the little guy get buried by the big guys, I’m also a big supporter of seeing small business grow big … into the empire they deserve to be ;0)   But the marketing gold doesn’t stop there, you’ll also: Discover how to break through procrastination and get your next marketing idea off the ground Revisit a recent episode in which we caught up with Peter Hitchener,  Australia’s #1 TV newsreader who’s nailing social media   Other resources mentioned: Le Tan TV commercial Le Specs TV commercial   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Today we’re joined by SEO doyon, Rand Fishkin from Moz, who’ll walk you step-by-step through how to create and optimise podcast show notes, blog posts and web pages so that they rank well in Google. “Unique value is something Google is really seeking out. So if you go and look at the results for the top 10 for a keyword that you really care about, and you can identify a hole, a gap, something that no-one else is filling where you can provide the value that no-one else has, that is a great opportunity to get ranking in Google.” - Rand Fishkin, Moz There’s loads more tips and insights just like this that can 10X your SEO results. Hit the PLAY button above to hear the full interview. If you have any of the following questions about how to how to optimise your podcast show notes (or simply want to improve your Google rankings) you’ll get the answers in this interview: How do I rank on page 1 of Google in 2017 and beyond? How do I create the ultimate show notes for a podcast? How do I get my blog post to rank well? How do I identify the best keyword to use? Do I need to keyword stuff my posts? What can I do off-page to improve my SEO? What is metadata and how critical is it to optimising my podcast show notes? Is it still possible for a small business to rank on page 1 of Google? What are the key components of SEO in 2017? BTW, Rand Fishkin (in my humble opinion) is the world’s leading expert on SEO. Going by the ludicrous title, Wizard of Moz, he’s the founder of the SEO software startup Moz, host of Whiteboard Friday (a must watch) and co-author of a pair of books on SEO. Here’s what caught my attention from chatting with Moz’s Rand Fishkin: Getting on page 1 of Google is not magic and any business can do it - As Rand says, it’s an art and a science. Yes, there is some work to be done, yes it does get detailed, and yes it gets a little geeky. But why go to the trouble of creating a website full of helpful content, whether that be podcast show notes, blog posts or whatever, if you don’t optimise it for Google. My advice is to understand then outsource this component. The embedded Tweet - What a great idea. You have to do this retrospectively, once the podcast show notes go live, but that’s cool. Here’s one I prepared earlier … go on, go ahead and Tweet it … you know you want to :) Links to external resources - When you recommend a great third party service, it builds trust in you as the place to go. Such links are not ‘doors out’ of your website. Just be sure to have the links open in a new tab.   But the marketing gold doesn’t stop there, you’ll also: Discover how to write great mini-stories to help you sell more products Revisit a grab from a past episode in which Gelato Messina’s Declan Lee (Australia’s best Gelato maker) explained how he’s disrupting a very old industry   Other resources mentioned: Speechpad transcription service (from USD$60 per audio hour) Trint transcription service (from USD$12 per audio hour) Yoast SEO Wordpress plugin Stories for work    Please support these businesses who make this show possible: Open Universities Australia - Check out Open Universities’ online courses for business owners over at Open.edu.au. Someone’s gotta be the smartest in your industry - it may as well be you! Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. 2018 dates announced. Seats are limited. Book now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

MyDNA is potentially a very complicated business. It is after all, dealing with my (and yours) DNA! That;’s why founder Dr. Lior Rauchberger is working hard at simplifying a complicated business. Although officially a medical doctor, Dr. Lior Rauchberger is equally passionate about technology and innovation. In fact, if the truth be known, he’s a bit of a gadgets freak! After practising medicine for 9-years, he jumped ship and started Urban Intelligence, a business installing high tech into homes and offices. With that humming along beautifully, he then sought out his next venture which turned out to be MyDNA … a business that enables you to use your DNA to make the right health choices around things like diet and medication. I was introduced to Lior by past guest Radek Sali from Swisse Multivitamins, so I knew he’d be good. Truth is, Lior was exceptional. His passion for business, technology and marketing is addictive, as we cover plenty of ground including: Why he left the relative safety of the medical profession His love of the entrepreneur's life How he chooses his business ventures How he markets MyDNA - a service that most don’t know exists, and for those that do many think it’s hokus pokus! And so much more   But the marketing gold doesn’t stop there, in this episode you’ll also discover: I’ll show you how to create an insanely helpful email series And we go back into the vault, revisiting a chat I had with high performance expert Mark McKeon   Here’s what caught my attention from chatting with MyDNA’s Dr Lior Rauchberger: Simplicity - Lior is making the complicated simple. And not just simple to understand, but simple to buy. For example, on the Diet Report page of the My DNA website, it simple reads “Are you on the best diet for your body? Our DNA test can reveal how your body will respond to what you eat and drink, and how you exercise.” Order Now. $99. Marketing challenge - Lior and his team aren’t kidding themselves about the marketing challenge that lies ahead, knowing they have quite some work to do to break through the cynicism and lack of understanding around the whole DNA thing. Distribution - Lior’s clearly identified the three groups My DNA needs to get onside - Health professionals, consumers and pharmacists - and has three distinct marketing strategies for them. Sometimes I see business owners stuck trying to influence just one group of influencers, when the reality is, most business have a number of groups. If that’s you, then maybe it’s time to cast your net wider.   Links & Resources mentioned: MyDNA’s website Dr. Lior Rauchberger on Twitter Interview with high performance coach Mark McKeon Mark McKeon’s Go Zone book 3 steps to create an insanely helpful email series   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Peter Hitchener is one of Australia’s most loved and respected TV newsreaders. Think a chivalrous version of Ron Burgundy! He’s spent his entire career in the media, and has been the chief newsreader for Channel 9 since 1998. He received the Order of Australia medal earlier this year for his services to the broadcast media and the community, and is an active supporter of a number of charities. Now I know what you’re thinking. Pete’s not a business owner, Timbo ... and you always interview business owners. Well, you’re right, but that doesn’t mean we can’t learn from him. What fascinates me about Pete is that he’s 71 years old, and is not only using social media effectively, he’s using ALL social media effectively. How I found this out was via my 17 year old daughter, who was having a laugh at the dinner table a few weeks ago about the fact that Peter Hitchener is massive on Snapchat … and all her girlfriends love him! She showed me what he as doing, and I thought it was pure genius. So, if you’re keen to up your presence and engagement on social media, then listen in as Australia’s most popular TV newsreader takes us behind-the-scenes of his love affair with social media.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to create professional looking mock-ups of your marketing materials I share another low cost marketing idea that will help you manage unhappy customers And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with LA concierge to the stars Steve Sims who shares a great referral marketing idea   Here’s what caught my attention from chatting with Channel Nine’s Peter Hitchener: No matter how successful you are, stay humble. Being Australia’s #1 newsreader, Peter is at the absolute top of his game; yet he remains humble, grateful and ridiculously accessible. I think it’s so ugly when I meet a successful person and they exude arrogance. Pete hasn’t put a huge amount of thought into how he strategically uses each social media channel. I loved how he responded to my question about which video streaming service (Periscope or Facebook Live) he would have used if he’d streamed this interview, and he responded “Both!” I think too many business owners over engineer their social media approach, and as a result do nothing. Do something, see what works for you and your audience, and take it from there! I’ll include a link in the shownotes to a blog post I wrote about how to use social media to take people behind-the-scenes of you business. If you look through Pete’s posts across all the channels he uses, he can often be seen promoting other people and their businesses. This can only help endear him to others - and get him a whole lot more shares from those people he chooses to profile.   Links & Resources mentioned: Peter Hitchener’s official website Peter Hitchener on Facebook Peter Hitchener on Twitter Peter Hitchener on Instagram Peter Hitchener on Snapchat How to create simple mock-up for your marketing materials 3 steps to conducting an effective exit interview Interview with Bluefish’s Steve Sims on referral marketing   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

In 2013 Dan Norris was two weeks away from unemployment following 8 straight years of business failure. The following week and with no funding, he launched an idea that within 2 years was a million dollar recurring income business, that was quickly snapped up by GoDaddy. He ‘s now on to his next venture and having a ball. In episode 377 of The Small Business Big Marketing Show, we find out how he’s done it. Dan endured 8 straight years of failure before selling his first successful business to GoDaddy for an undisclosed sum in 2016. Instead of finding the nearest hammock and enjoying his new found wealth, he’s now having a ball building Black Hops, a boutique brewery on the Gold Coast. One thing you’ll quickly pick up about Dan is Instead of messing around validating the plethora of ideas he has, he simply goes ahead and launches, making decisions based on real time information from real customers to build real businesses.   But the marketing gold doesn’t stop there: Resident techspert Dale Beaumont from 52 Ways has an idea that will save you hours each week I share another low cost marketing idea that should get you a sale … today! And we go back into the vault, revisiting an episode in which my guest was so superficial I wanted to throw up!   Here’s what caught my attention from chatting with Black Hops Brewery’s Dan Norris: Dan’s entrepreneurial spirit I thought it was interesting that Dan regrets, and didn’t learn anything from, his 8 years of failure His respect for the power of creating helpful content (if you want to know how to create it then graba  copy of my marketing book, The Boomerang Effect)   Links & Resources mentioned: Dan’s personal website Black Hops Brewery How to cut hours off your video viewing time A high-converting sales tactic Interview with Cactus Skincare’s Ryan Clark   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Dragon Voice Recognition Software - It converts whatever you say into text. You download the software, start talking and your words appear on your screen. Which means you can create documents, blog posts, emails, reports & spreadsheets in a third the time; because we speak three times faster than we write. Get 35% off at GetDragon.com.au If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

How to start an eCommerce business and turn-over $1.8M in your first 10-months | How to use video to collaborate | Secrets to conducting a memorable podcast interview | A blogging strategy to make you look good | And plenty more on your favourite marketing podcast. Imagine finding a product you absolutely love and turning it into your own successful eCommerce business. Photographer (and part-time Gardener) Brian Chapman bought 20,000 seedlings for his rural property. He then realised the idea of digging 20,000 holes wasn’t that appealing. A quick Google search uncovered the Power Planter - a product only available out of America. Not for long … Brian’s now the local distributor, and has sold $1.8 million worth of this genius little invention in his first 10-months. Oh, and Brian’s no longer a Photographer! Brian Chapman, is the Australian distributor for the Power Planter, a simple tool that attaches to your drill and makes it ridiculously easy to dig holes in the ground. Up until 12-months ago, Brian was making a nice living as a professional photographer, but felt a little unsatisfied. Also a keen gardener living on a beautiful property just outside of Sydney, he’d created a rather large problem (which you’ll hear about shortly) for which Power Planter (only available out of North America at the time) turned out to be the ideal solution. The rest is history as Brian secured the licence to it, and has sold a whopping $1.8 million worth in his first 10-months of business! We cover so much marketing and business ground including: How to start an eCommerce business How Brian attained the local distribution rights The importance of listening to your instinct The key to starting a successful online business How Brian’s created a brand personality for Power Planter’s marketing And that’s just in the first 5-minutes!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shows us how to collaborate with our teams via video I’ll show you a blog post strategy that will make you look good … real good! I respond to some great follow-up questions from a listener who loved the recent episode I did on podcasting And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with a fellow who has proven we can all do good by doing good   Here’s what caught my attention from chatting with Brian Chapman of Power Planter: I loved how he talked about the creative spirit … and that not always having the solution upfront, is not a reason to not move forward with an idea. Brian (along with many of the successful people I chat with on this show) was all about progress not perfection. “Make a mistake, then adjust and learn” seemed to be his mantra. Adapt your personality to who you’re selling to. I might have challenged Brian on this one, but it does make sense. Whilst I try to be me no matter what the situation, I certainly amp things up when I’m doing this show or presenting at a conference. I’ve included a link in the shownotes to a post detailing the 12 brand personalities Brian mentioned. Create a video that tackles the primary problem your business solves, then post it to your Home page, YouTube channel, maybe even include it in your email signature. I’ve also included a link in the shownotes to the website Brian mentioned where you can hire actors to appear in your marketing videos if you don't’ want to!   Links & Resources mentioned: Power Planter’s official website How to use video to collaborate with your team How to create a blog post that will make you look good Interview with Peter Baines of Hands Across The Water   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast … Today’s successful business owner is Clive McCorkell of Arid Zone - a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business. The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed. A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show. Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like  how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube I share another low cost marketing idea that’ll get your business some celebrity lovin’ And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a guest who beleives all businesses can do good by doing good   Here’s what caught my attention from chatting with Clive McCorkell from Arid Zone: I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale. Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language - if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on. “Brand in the hand” - I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right?   Links & Resources mentioned: Arid Zone’s website How and why to get celebrity testimonials YouTube Director provides shot-by-shot guidance – so that you can create a high quality video ad and upload it directly to YouTube from the app. No video editing experience required. Interview with Peter Baines of Hands Across The Water   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Open Universities Australia - When was the last time you learnt something that could propel your business forward? Outside of listening to this show, and thank-you for that, your answer may well be “Not in a very long time, Timbo!” That’s cool, but maybe it’s time that changed. Check out Open Universities’ online courses over at Open.edu.au. Someone’s gotta be the smartest in your industry - so it may as well be you! If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Ex Science teacher turned entrepreneur Ben Newsome reveals the marketing ideas that helped him build an empire| The secret to finding anyone’s email address | How to never run out of solid content ideas | How a little black dress lead to a big idea. Today on your favourite marketing podcast, successful business owner is Ben Newsome of Fizzics Education. He used to be a Science teacher, until the entrepreneurial bug bit him in 2004. Now he has staff all over Australia delivering interactive science workshops and shows to schools, retirement homes … even prisons! In fact, in the past 12-months they’ve entertained and educated over 300,000 kids alone with their crazy brand of scientific mayhem! Now, Ben’s been a long time listener of this show, and has a huge respect for the power of marketing; hence my interest in getting him on. During this chat, he generously shares the top 3 marketing strategies that have impacted most on his business’s growth, the importance of being entertaining in order to get a message across and plenty more marketing gold.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways gives us the secret to finding anyone’s email address at the click of a button I’ll show you how to never run out of solid content ideas And we go back into The Small Business Big Marketing Show’s vault, revisiting a past episode in with a bloke who’s business idea came to him whilst he was hanging out his wife’s LBD!   Here’s what caught my attention from chatting with Ben Newsome of Fizzics Education: 100 Free Science Experiments. This is genius. Not only will it create massive goodwill amongst teachers who may one day book Ben and his team, but the amount of Google Juice it would create is off the charts. Creating an employee brand. Ben has worked hard at creating a look, feel and environment that attracts and retains great people. That alone is good for business …. Plus it means his HR costs are minimal. Ben’s sustained enthusiasm for marketing. I gotta say, I don’t see this enough. I see a lot of enthusiasm, just not sustained enthusiasm, where the business owner truly respects the power of marketing to the point that it’s constantly on their mind, where they’re trying to figure out how to improve on what’s already working and what to introduce into the mix next.   Links & Resources mentioned: Fizzics Education's website Blog post containing more marketing ideas from Ben How to never run out of helpful content ideas How to find anyone’s email address Interview with Scott Boocock, Founder of HEGs   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Nick Holloway is the co-founder of Nu Nu, an idyllic restaurant in Palm Cove, Far North Queensland. He’s also been a guest celebrity chef on the TV hit series MasterChef. Not only is Nu Nu ideally located right on the sand, it’s also highly awarded with accolades including being ranked in Gourmet Traveller’s Top 100 Australian restaurants for six years running. I first met Nick a few weeks ago in the middle of a cane field between Cairns and Port Douglas - he was cooking for 600 plumbers and electricians as part of a conference for the Laser Group at which I was a keynote speaker. Nick himself is a passionate foodie, so much so that he was chosen to be a guest chef on the top-rating reality cooking show Masterchef for the past two years. What that did for his personal and business brands? Well, you’re about to find out. He’s also a stickler for creating an unforgettable customer experience, and a brand people love and talk about for years to come. Topics we cover in great depth during our chat. In the cutthroat world of hospitality, Nick’s list of achievements is impressive.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares a great way to secure all your social media usernames I share another low cost marketing idea that’ll help you get more love from your precious customers And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a business owner who had her product featured at this year’s Oscars!   Here’s what caught my attention from chatting with Nick Holloway of Nu Nu: Opportunities come from relationships, so spend time nurturing and building as many relationships as you can. If you want a place to start, then revisit that idea I shared recently about never eating along. I’ll drop a link in the shownotes. I find Nick’s amusement at the validation he got from being on Masterchef quite amusing! Getting a little media coverage can be so powerful. So look for opportunities - you could start by simply calling talk-back radio stations and contributing to topics of interest. Plus I’ve dropped a link to a past interview in the shownotes in which media ninja Sam Elam shared some great tips on getting free media. Run towards things, not away from them.   Links & Resources mentioned: Nu Nu website Customer Reviews - How to get & use them effectively Search for an available username or domain and secure your brand across the internet. Interview with Kara Lauder of The Kader Boot Co.   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Peter Baines is an international speaker on leadership, change management and corporate social responsibility. In a past life, Peter was a police officer, a forensic investigator heading up clean-up teams in the Bali Bombings and Thailand Tsunami. He’s also worked in Interpol’s counter-terrorism unit. He’s seen it all. But you might be wondering, what value does he have to bring to your small business? Well, Peter’s now the founder of the Thailand-based charity Hands Across The Water, and a massive advocate for helping businesses of all sizes do good by doing good. In fact, he’s written a book on the topic. During this chat, Peter shares some really solid strategies around how creating shared value is the key to powering business growth and innovation - and he backs them up with real life, small business case studies.   Plus in episode 372 of Australia’s best marketing podcast: Resident techspert Dale Beaumont from 52 Ways shares a great way to never make a grammar or spelling mistake again I share another low cost marketing idea that’ll show you how to use industry events to your advantage And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview that lifted the lid on how to master the art of selling   Here’s what caught my attention from chatting with Peter Baines of Hands Across The Water: Businesses of all sizes can do good by doing good. What many (including me) may have once considered a soft strategy for growth, is clearly not. I love the idea of creating shared experiences. There’s no doubt that once two people are emotionally connected, the business relationship takes on a whole new dynamic. If you want to see that in action, go back and take a listen to an episode I did on racing car sponsorship. There’s nothing wrong with wanting a return on investment from having a strong social conscience.   Links & Resources mentioned: Peter Baines’ personal website Hands Across The Water Interview with sales guru Nicholas Lynch How to use industry events to get more business How to ensure everything you type is clear, effective & mistake-free   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Radek Sali knows a thing or two about celebrity endorsement - as the 40 year old, retired CEO Radek Sali of Swisse Multivitamins - a wellness business that sells supplements, skincare and superfoods, he’s used celebrity endorsement as a way to build one of Australia’s biggest brands. I sat next to Radek recently at a Hawthorn Football Club function, and I was pretty damn excited, as the Swisse brand is one that I’ve admired from a distance for many years. From it’s high quality packaging, to it’s brand consistency, to it’s relentless celebrity endorsement efforts (think Nicole Kidman, Ellen Degeneres, Ricky Ponting to name a few) and high frequency TV and print advertising schedule, Swisse would have to be one of the most well-known and respected brands in Australia. Radek started there in 2005 as the Operations Manager, he left there last year as a part owner having sold the business for $1.7 billion! He attributes celebrity endorsement strategy and an honest and meaningful business culture to the brand’s success Awards won by Radek and his team include BRW’s Most Successful Business of the Year (2012); GQ Businessman of the Year; and in 2016 Ernst & Young’s Young Entrepreneur of the Year (for Pharmaceuticals). Plus in episode 371 of Australia’s best marketing podcast: Resident techspert Dale Beaumont from 52 Ways brings back the GIPH … not the GIMP, the GIPH! I share another low cost marketing idea that’ll increase your average dollar amount per sale And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with the creator of the world’s most viral marketing video Here’s what caught my attention from chatting with Radek Sali of Swisse Multivitamins: I love the idea that as brand builders we're part of a Ferrari Formula One crew, and that whatever we’re working on we should be at full throttle, ready for it to all disintegrate once we get to the finish line. “The sky is just the beginning.” - talk about glass half full! Radek is one of the more optimistic people I’ve ever met. I love how he’s always looking for a way to make something work. I loved how he visited his retailers when he first stepped into the business all those years ago. If he hadn’t done that, he wouldn’t have uncovered the celebrity endorsement strategy that Centrim were using so well. I loved his modesty. I mean the guy is responsible or building one of Australia's most successful brands, he’s made $255M in doing so … but his ego was very in check. I loved the the 3 pillars of premium, proven and aspirational, through which all business decisions were evaluated. Links & Resources mentioned: Swisse Multivitamins website Light Warrior website Interview with Melissa Coker from the First Kiss video The Awesome Upsell Email How to use gifs in your marketing Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Melissa Westcott founded Big On Shoes, Australia’s home to plus-sized fashion shoes. What’s of particular interest is she applied one simple marketing idea that doubled her business in the past 12-months. It’s an idea that you could implement in a heartbeat. In fact, if you’re not doing it already, you’re very naughty! I was introduced to Melissa from past guest and digital nomad, Mark Phillips from Business in Bare Feet. Hitting me up on Facebook Messenger (isn’t that happening more often?!) he said: Hey Timbo. Let me introduce you to Melissa Westcott from BigOnShoes. At a function today she was telling me how she loves your show. Yet she in her own right is an amazing startup. From her kitchen table in Moranbah in central Queensland, she set up an online shoe store for 'ladies' with large feet. Today she's one of the world's largest suppliers of womens’ shoes to the global transvestite & sex-change market! Go figure. She’s doubled her business lately from one of your podcasts! Let me know if you’d like to interview her & I'll set up an intro. Damn right I’d like an interview! And that’s what you’re about to listen to … plus, in episode 370 of Australia’s best marketing podcast I’ll: Show you how to get more online love for your business Share some big news about upcoming guests Divulge a marketing problem that I can’t solve Go back into the vault, revisiting a rather inspiring past episode   Here’s what caught my attention from chatting with Melissa Westcott of Big On Shoes: Get back to your purpose. This one’s hard to argue given it doubled Melissa’s business over the past 12-months. So … if you find yourself trying to be everything to everyone, then maybe it’s time to stop, refocus and figure out why you started your business in the first place, what was that big issue your clients have that you solve so well. Get clear on your customer's’ objections. Then, one by one, create marketing and improvements to your overall offering that address them head on. If your customers have no objections, then all they can really do is well ... buy from you! Track your numbers. Now I’ll be the first to admit that this one’s not my strong suit. However, it clearly works - I’ve spoken to way too many successful business owners who do this. So, if numbers aren’t your thing, then find someone who loves them (your accountant, a coach, a staff member) and get them to set up a dashboard for you that you can track on at least a weekly basis. That dashboard may include sales, email open rates, database sign ups, new clients, Google rankings  … whatever numbers mean the most to you.   Links & Resources mentioned: Melissa’s website Big On Shoes Interview with past guest and digital nomad Mark Phillips How to get more online lovin’ from Forum involvement   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Does the idea of getting your beautiful business in front of hundreds, if not thousands more of your ideal customers excite you. No need to answer that … of course it does! Then join Business Blueprint’s Dale Beaumont and I as we detail the 7 steps to creating highly effective partnerships. Here’s what else we cover in episode 369 of Australia’s #1 marketing podcast: A productivity tool to make your life a whole lot easier I share another low cost marketing idea that ensures you have a ridiculously consistent brand And we go back into the vault, revisiting a past inspiring episode As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.   A little bit about today’s successful business owner Dale Beaumont: Dale has been helping business owners grow for over a decade with his Blueprint Membership program. He’s also the brains behind the 52 Ways live events. I attended the Melbourne one, and boy oh boy, it was incredible. What I love about Dale is his unwavering commitment to helping business owners create a business and lifestyle they love. Plus he practices what he preaches – every business building idea he shares, he’s tested in his own business.   Here’s what caught my attention from chatting with Dale Beaumont of Business Blueprint: Budsies! I love the idea of Budsies! Dale showed me a photo of the one he’d been sent – it looked just like him! Sending someone one of these is a great way to get their attention. What’d Dale call this tactic? A shock and awe package! Feel free to send me one – Po Box 989, Mt Eliza 3930 :0) Get clear on what you have to give before you put your hand out for the ask. This is pretty much true of anything in life, really? Gary Vaynerchuk also talks at length about this in his book on social media called Jab, Jab, Jab, Right Hook. The power of partnerships. In my experience, this is a very under-utilised marketing strategy, yet one that has the potential for such a big impact on your business’s growth. So, if you liked what Dale had to share, then please … implement it.    Links & Resources mentioned: Dale’s business – Business Blueprint Dale’s live event – 52 Ways Past episode in which Dale Beaumont shares his growth story How to build confidence with your customers A great resource for finding and hiring freelancers   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone – Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now with owner David Warne. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Effective marketing doesn’t have to be expensive. In fact, some of the best marketing ideas I’ve seen to help small businesses grow, have been incredibly cheap. Sometimes all they cost is a little effort on behalf of the owner. Jasky Singh of K2 Audio Visual in Western Australia (a business that installs state-of-the-art audio visual technology into homes and offices), has embraced low cost marketing in a big way … and it’s working. Here’s an email he sent me a few weeks ago: Hey Timbo … I'm one of those listeners that have been with you since the early days. I’m a big fan of your show. I’d love to be a guest on one of your shows if that's of value to you. As I'm someone who directly applied tips and tricks from your episodes to take our business (K2AV) from a $500 investment to $15M in sales in <5 years. Just thought I'd put it out there. No stress if it isn't something that works for you mate. Keep up the great work :) So I asked Jasky to send me a list of the ideas he’s specifically implemented. He did and it’s a ripper. And that’s what we’re going to work our way through in today’s episode of your favourite marketing podcast. BTW, you’ll find Jasky’s complete list of low cost marketing ideas further down this page.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to increase your business’s social media engagement How to make affordable marketing videos fast And we revisit a past episode where I chatted with a very old school marketer   Here’s what caught my attention from chatting with Jasky Singh of K2AV: Find a way to enjoy your marketing. I’m probably preaching to the converted here, however, if you are finding marketing a struggle, then simply choose one aspect of it that you actually don’t mind and focus on it. That might be writing some blog posts, answering some FAQs, scheduling time to network or have lunch with some clients … whatever it is, just do it.  Curating the best ideas from his newsletter and turning it into a hard copy book. I’m doing this at the moment for my What Have You Got To Lose segment … I figure I’m already writing these ideas up as blog posts each week, and recording them as a segment in my show, so why not repurpose this existing content into a book?  Make as manyphone calls to prospects and clients a day as you can. In fact, can I set you a challenge? Starting tomorrow, I want you to call 10 prospects or existing clients per day for 10 days - then I want you to email me with the results - good, bad or indifferent. Go! Here’s the complete list of Jasky’s business beliefs and marketing strategies that are helping him grow a business he loves: Business Beliefs: Be on the attack always. We’ve consistently fostered the mindset to search and keep looking for work/new clients instead of having an inbound strategy do the job for us. This has been the most important. Bring value up-front, have enough in the value bank before going in for the ask. Early on, not applying this approach tarnished our reputation with a few clients and had we applied this approach it would have lead to much greater outcomes. Niche is always better than broad, the more specific, the more pinpointed you can be when it comes to an audience, strategy, a pain point – the better the results. Be the best. This is the greatest marketing on its own. Low Cost Marketing Ideas For Small Business: A weekly newsletter providing tips, tricks, and thought provoking ideas to educators – with 2,000+ subscribers, this has opened many doors without ever asking for the sale. Compiling the best of the above newsletter and turning that into a physical book which we distributed to get into the door of clients – screenshot attached. Developing win-win relationships with suppliers, as we rarely ever do “sales” or “discounts” as that doesn’t work with our brand. We use our suppliers and negotiate deals through them that provide a win win scenario for them and our potential client, and we get to sit in between as the exclusive provider for a deal. Our latest campaign “Smart Board Buy Back” was an example of this which lead to $50,000 worth of additional sales. Before any presentation or pitch, we take a potential client for a visit to the work done for an existing client – the greatest sales pitch is to have an existing client in the same industry do the selling on your behalf. Better headlines for emails, better copywriting for marketing  campaigns and online ads. Using the AIDA (Attention, Interest, Desire, Action) and WIIFT (What’s in it for them) strategies. Currently – Facebook video with niche targeting has been quite powerful to generate leads.   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Kara Lauder is a mum of one (soon to be two), lives in The Pilbara, works in the kmines and is the proud founder of Thea Kader Boot Co … and boy oh boy, the product launch strategies she’s put in place to ensure her business succeeds are nothing short of genius. From the quality of her boots, to implementing a far-reaching marketing ideas that include a clever use of social influencers, video, social media (particularly Instagram), selling at local markets and plenty more. She’s also very clear on what her brand stands for, which impacts what she will and won't get involved with.   Here’s what caught my attention from chatting with Kara Lauder of The Kader Boot Co. : Lay the right foundations to ensure you build a tribe - Whether you're just launching your business, or if you’ve been in business for a while, be sure to get in place some solid marketing activities that will have your people standing up and taking notice. Strategic collaborations - We’ve talked about this before, and there’s a fantastic webinar inside the Forum about how to establish profitable partnerships. BUt Kara’s advice about teaming up with others that you work well with is excellent. And I love how she reaches out to them using Instagram! Invest the necessary time & money - I loved Kara’s willingness to head over to the Oscars or down to Perth (at the last minute!) in order to take advantage of these amazing opportunities that come her way. You gotta spend time and money to make it, right?   But the marketing gold doesn’t stop there, in this episode you’ll also discover: A great project management tool to make your teams more efficient A simple idea to improve the friendliness of your website And we revisit a past episode in which we caught up with Gelato Messina’s owner Declan Lee     Links & Resources mentioned: Kader Boot Co. on Instagram Kade Boot Co. on Facebook Kader Boot Co. website (in development at time of posting) Photographer Paul Pichugin’s website (thanks for the intro to Kara :) Interview with Gelato Messina’s Declan Lee WHYGTL blog post LJGAWLE blog post   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.  

The iconic UGG Boot brand was founded by surfer Brian Smith in 1978 - it’s now a billion-dollar brand, but don’t be fooled … the early days were tough, until Brian made one small pivot. We cover plenty of ground in this chat including:  How to build a brand that connects  The importance of focussing on niches  The power of listening to your customers  He even gets a little woo-woo on us  Plus Brian shares the moment when UGG Boots went from a struggling footwear business run by a couple of salty surfers, to something so much greater - in fact, it’s now a multi-billion dollar brand, although Brian no longer has anything to do with it. I touch more on that after the interview.   Here’s what caught my attention from chatting with Brian Smith, founder of UGG Boots: “You can’t give birth to adults” - this applies not only to the growing of a business, but also the growing of a marketing strategy. Too many business owners have an expectation that the minute they launch a marketing initiative whether it be a podcast or an advertising campaign or whatever, that it must generate immediate ROI. Be patient! Niche down - Instead of going national with the successful surfer advertising campaign, I love how Brian chose to identify other niches and embed the UGG Brand that way. When it comes to creative marketing concepts, one size doesn’t fit all, so it’s worth spending quality time getting your message right for each niche. Have a guiding instinct - for Brian goosebumps are his way of knowing whether something is right or wrong. For me, I get this feeling deep within my gut. The challenge is to honour it. To actually have the courage to listen to it. That’s the hard part!   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Why & how to use screen capture technology How to use holidays to sell more And we revisit a past episode in which I spoke with a high-performance coach about, well, high performance!   Links & Resources mentioned: Brian Smith’s personal site UGG Boot’s website How to use screen capture technology How to increase sales during the holidays   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.  

Does selling freak you out? Well, you’re not alone. It used to freak me out until I spoke with sales expert Nicholas Lynch of Nicholas Lynch Real Estate, who shares 5 keys to closing every sale. And boy oh boy, they're not what I expected! Now I actually met Nicholas through one of my son’s who’s best mates with his son. I also used Nicholas to sell a house for me about a year ago. The guy is a sales machine. He loves everything about selling. So if you struggle with this part of your business (and many business owners and employees do), then you are absolutely going to love the 5 key selling tips he shares that all but guarantee you closing the sale each and every time. You know one of Nicholas’s mantras is A.B.C. - Always Be Closing!   Here’s what caught my attention from chatting with Nicholas Lynch of Nicholas Lynch Real Estate: His doors analogy - This is such a great way to visualise the close. The key here is to identify what each door is in the closing process, then make sure you go through them in the order they were intended, closing each one as you go. Feel / Felt / Found - What a great way to bring prospects around to your way of thinking, by showing empathy. It’s also a simple structure for story-telling which we talk a lot about on this show. Have the right intention - Whilst I loved all of Nicholas’s 5 keys to nailing the sale, I particularly loved #2, which was all about having the right intention. I honour this one a lot when speaking from stage, recording this show, and pretty much any time I’m writing a proposal for a client.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How a maglog can help you sell more (you’ll find an example here as well) How to use social proof to build confidence with your prospects Plus we revisit a past episode with Ant Morell of Bounce   Links & Resources mentioned: Nicholas Lynch Real Estate’s website Interview with Ant Morell of indoor playground sensation Bouse   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Mark Phillips infuriates me. He calls himself a digital nomad, running six-figure business (cheekily called Business In Barefeet) as he and his wife Linda, travel the world. He has no fixed address, lives in a tent and stays in one place no longer than a week or so. He did this interview from his ‘office’, which involved sitting on the beach overlooking the Great Barrier Reef. Some of you would say they’re livin’ the la vita loca .. others of you probably couldn’t think of anything worse. Either way, join me as we find out why and how to become a digital nomad! Listen in as we discuss: Why they did it? What it’s like to run a serious business literally from a beach or the side of the road! How they work hard at building trust How much the world has changed in order for such a nomadic lifestyle to be successful And so much more Here’s what caught my attention from chatting with Mark Phillips of Business In Barefeet: “If your environment isn’t working for you, then find a new environment.” Now that doesn't mean you have to hit the road like Mark and his wife have … but at least think about where else you can do business. For me, I have certain places that I go when I want to be creative, and other places where I go if I just need to get shit done. More businesses need to embrace new ways of communicating with their clients. If you’re not at the very least familiar with Whatsapp, Voxer, Skype (to name a few) then you’re behind the 8-ball. It doesn’t mean you have to use them all, but at least make an informed decision not to use them! Always be on the lookout for ways to build trust with your clients. Mark and his wife have to work particularly hard at this given they have no fixed address, but as a business owner it’s good practice for you to constantly ask yourself what can you be doing to build more trust.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: How to create awesome infographics How to create free webpages thanks to Google A past episode in which I chat with one of my most inspiring guests yet   Links & Resources mentioned: Mark’s website - Business In Barefeet Mark on Twitter Mark on Facebook How to create awesome infographics How to create free webpages thanks to Google Interview with Glenn Azar from The Adventure Professionals   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.   We cover a lot of ground as Kate explains: How she’s built this empire Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again Why opening a bricks and mortar store was the wrong move Why ensuring the Adore Beauty brand doesn’t shine to bright   Here’s what caught my attention from chatting with Kate Morris of Adore Beauty: What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy. Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on! Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.   But the marketing gold doesn’t stop there, in this episode you’ll also discover: Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier. I share another low cost marketing idea that’ll have your staff jumping out of their pants! And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.   Links & Resources mentioned: Adore Beauty website Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame Productivity tool - DialPad How to keep your employees happy   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.   If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below. May your marketing be the best marketing.

I love a new idea that’s right for it’s time. I love it even more if it involves food, beer and movies. And I especially love it when it’s just down the road from my holiday house. Today’s successful business owner ticks every one of those boxes. Julian Grant is the Founder of Barefoot Cinemas, a new outdoor-cinema concept that launched over Summer in Victoria. In fact, it launched down the road from my holiday house in a seaside village called Portsea. So I’m a little bit biased, as I absolutely love Julian’s business idea, as it brought a whole new level of fun to the area. Barefoot Cinema is an outdoor cinema concept set in a national park, on a cliff top overlooking a beautiful beach and Port Phillip Bay. There’s food trucks, a bar, fairy lights dangling from all the trees, live music ...oh, and there’s also a large cinema-sized screen and sound system. Being there is like being on the set of a Jack Johnson video. What I also love about the Barefoot Cinema concept is that by day Julian is a young, whipper-snapper solicitor, so this is a side hustle. One which (given the success he had in year one) may well become his full time focus very quickly as he starts a national expansion.   My Top 3 Attention Grabbers From My Chat With Barefoot Cinema’s Julian Grant: Brand clarity. I love how Julian could so easily articulate exactly what the Barefoot Cinema brand stands for. If you can’t do that for your business, then I strongly suggest you do. Need some help, join the Small Business Big Marketing Club. Over-delivering. I love how Julian wasn’t willing to cut corners. Whilst this impacted on his margins in year one, it’s meant that he has a bunch of sponsors who loved what they were involved with, and a product offering that is highly regarded. Year 2 is going to be so much easier. Behind-the-scenes social media posts. I know many of you think you have nothing interesting to share on social media. If that’s you, then think about some behind-the-scenes shots and stories. They work a treat. I’ve just started to broadcast my raw interviews on Facebook Live and the engagement has been fantastic.   But the marketing gold doesn’t stop there, you’ll also discover: How to write great marketing headlines Why you should never eat alone Insights from a past interview with Rowdy McLean   Links & Resources mentioned: Barefoot Cinema’s website Interview with Play A Bigger Game’s Rowdy McLean How to write better marketing headlines Why and how to stop eating alone   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.

Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year. Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of!   My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were: Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing. Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month. Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.   But the marketing gold doesn’t stop there, you’ll also discover: How you can confidently forget all your passwords except one How to turn your email signature into a sales machine How an ascending transaction model is the key to selling high-priced items   Links & Resources mentioned: TinyMe website How to forget all your passwords except one How to turn your email signature into a sales machine Interview with Lara Hopkins from Mon Purse SystemHUB - a home for your business processes, checklists & SOPs   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.  

Today’s guest, Glenn Azar from the Adventure Professionals has some very harsh but fair advice for us all. He says, “We’re all trying to get to death as safely as possible!” So, if you’re a risk averse business owner, then I think you’re going to love the advice he has to share. Like many successful entrepreneurs, Glenn has taken years to become an overnight success - losing all his money and his marriage along the way. He’s walked the Kokoda Trail more times than I’ve had hot breakfasts, and one of his daughters is the youngest Australian to ever successfully climb Everest. He absolutely loves what he does, has a huge respect for the power of marketing … and strongly believes that we should all be taking more risks instead of making our way safely to death! You’ll be that little bit better off for listening as Glenn shares: How it took years to become an overnight success An inspiring story of building a business he loves Why risk-taking is mission critical to living a life you love How he uses content marketing to grow his business How Facebook Live is a game-changer How his daughter’s book generates solid leads for his business A simple way to rebuild if the shi* hits the fan   But the marketing gold doesn’t stop there, you’ll also discover: How to surprise and reward your loyal customers How to build a website in less than 5-minutes And we go deep into the archives revisiting a chat I had with expert copywriter Joanna Wiebe   Links & Resources mentioned: The Adventure Professionals Glenn’s coaching website Alyssa Azar’s speaker website 3-steps to surprising your loyal customers How to create a personal website in less than 5-minutes 25 ways to surprise loyal customers   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.   If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.

Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it! Today’s highly successful and disruptive business owner shares: How Gelato Messina disrupts the gelato market Why a collaboration with Tim Tam worked Why having ONE core value is all you need How he is constantly applying his background as a music festival promoter Why he has no set rules for doing business   Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee: The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements. Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up. No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked! Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO. Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.   Links & Resources mentioned: Gelato Messina Welcome Email blog post 21 examples of welcome emails Pocket blog post Pocket Tom O’Toole interview   Please support these businesses who make this show possible: Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now. FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours. If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below. May your marketing be the best marketing.

Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures.In episode 358 you'll discover: How Justin escaped the corporate cubicle and started Camplify How he validated his business idea The key to understanding your customers needs How to get clear on your customer personas (you can have more than one) Why & how to create marketing automation funnels The role of an on-boarding process in creating an unforgettable customer experienceBut the marketing gold doesn't stop there, you'll also learn: About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont How to use scarcity to sell more And we revisit an interview with celebrity personal trainer Michelle BridgesLinks & Resources mentioned: Camplify Flipboard How to create scarcity in business Email Countdown Timer Michelle Bridges interview Active Campaign Autopilot The Boomerang EffectAnd this show is made possible thanks to: Dale Beaumont's 52 Ways - An amazing free 1-day live event for business owners where you'll discover 52 ways to boost your business profits. Seats are limited. Book now. Cornerstone - Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let's chat about it. Leave your thoughts  below. May your marketing be the best marketing.

Like so many businesses, Rebecca Coomes built her business out of a pain point that she was experiencing herself. Her particular pain point – a pain in the gut! Rebecca Coomes is the founder of The Healthy Gut, where she writes cookbooks and recipes for sufferers of a chronic illness called SIBO (Small Intestinal Bacterial Overgrowth)which is one of the leading causes of IBS (Irritable Bowel Syndrome). She is a marketing consultant by day, but that is quickly taking a back seat to her new business, in which she’s become the world’s leading patient expert on SIBO! I saw Rebecca speak at a KPI event and she absolutely blew me away. Rebecca’s personal journey is interesting in itself, but wait until you hear how two simple marketing strategies have sky-rocketed her business - one’s called the Ascending Transaction Model, and the other one? Good old helpful marketing. Listen in as we cover some serious marketing ground including: How Rebecca overcame 36 years of chronic illness and unhelpful doctors to start not one but two businesses How she saw an opportunity in the lack of cookbooks for her very strict diet and used her marketing savvy to provide a solution How she went from being a marketing consultant to a world-leading patient expert on SIBO How her passion for cooking has led to changing people's lives with her content The struggles of self-publishing books, and spreading the word via her website and social media How building strong relationships with key influencers in your field can help get you ahead The importance of networking and attending conferences to make connections and spread your brand How she gets her foot in the door, with customers and experts alike How the combination of an ascending transaction model and the creation of helpful content has grown her business exponentially But that's not all. In this episode of your favourite marketing podcast: Resident techspert Dale Beaumont drops in to share another productivity tool to make your business life infinitely easier. I share another low cost marketing idea that’ll make you feel all warm and fuzzy. And we go back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with Amanda Stevens, Australia’s leading expert on that incredibly difficult topic ...  marketing to women! As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.  EPISODE TIMELINE 00:00  Insight in to Cornerstone 01:01  Teaser 01:22  Welcome & overview 03:15  Life Just Got a Whole Lot Easier with Dale Beaumont 05:54  Today’s guest introduction – Rebecca Coomes 07:31  Interview with Rebecca Coomes 36:48  Insights into Cornerstone Business Solutions 38:16 My Top 3 Attention Grabbers from my chat with Rebecca Coomes 49:48  How to make sure your content is "Stayin' Alive"! 53:00 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS Create an Ascending Transaction Model- draw it at the end of this show. What can you give away for free in exchange for an email address, and then figure out your product for prospects and your core product offering. Helpful marketing works! Just ask Rebecca. If you’re not building your profile by sharing your knowledge then start. If you don’t know how, then read my book The Boomerang Effect. Partner with influencers. Once you’ve started to build a treasure chest of helpful content that will get you past the Dobermans, then start knocking on influencers’ doors, with the aim of having them help promote your products and services. This is a classic partnership strategy on which there is a whole 60-minute webinar presented by KPI’s Glen Carlson inside The Small Business Big Marketing Club.RESOURCES & LINKS MENTIONED The Healthy Gut Official Website The Healthy Gut Podcast Hotjar - Website analytics and feedback 5 Tips to get past the dobermans (I mean gatekeepers) What Have You Got To Lose - How to create warm and fuzzy feelings about your businessEPISODE SPONSORS Dale Beaumont’s 52 Ways Workshop Quite Simply, The Best One-Day Business Workshop, EVER. Cornerstone Business Solutions Reduce your business running costs by up to 70%OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne.A mighty fine Huxtaburger There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory. Listen in as we cover some serious marketing ground including: What makes Huxtaburger more than just another burger joint How Daniel and his friends went from working as chefs to opening their own restaurant Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise How Huxtaburger's name and classic menu came to be The unique challenges and benefits of starting a franchise How Huxtaburger's new brand refresh focuses the company on diversity Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger The reason your brand experience is so important to creating an emotional attachment with customers But that’s not all. In this episode of your favourite marketing podcast ... I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier! I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy! And we go way back into The Small Business Big Marketing Show’s archive, revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.    EPISODE TIMELINE   00:00  Two marketing insights 00:48  Teaser 01:16  Welcome & overview 02:56  Insights into The Small Business Outsourcing Tour to the Philippines 03:54  Introduction to a new segment 04:25  New segment: Life Just Got A Whole Lot Easier! 05:53  Today’s guest introduction - Daniel Wilson 07:36  Interview with Daniel Wilson 41:26  Insights into Cornerstone Business Solutions 42:41  My Top 3 Attention Grabbers from my chat with Daniel Wilson 44:02  What Have You Got To Lose: How to create super-sized customer testimonial 46:46 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS   “Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it. He’s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business. Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.  RESOURCES & LINKS MENTIONED Huxtaburger's official website Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier Dale Beaumont's 52 Ways live event3-Steps To A Super-Sized Customer Testimonial   EPISODE SPONSORS   Dale Beaumont's 52 Ways Workshop Quite Simply, The Best One-Day Business Workshop, EVER. Cornerstone Business Solutions Reduce your business running costs by up to 90%    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer! Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas. Listen in as we cover some serious marketing ground including: How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace. Why they've resisted selling for hundreds of millions to the big brewers How these little breweries are doing some very cool marketing and get the power of branding, big time. Why community is key to their growth How they started slow by literally buying punters one beer at a time Stakeholder loyalty and their strategies for growth [Tweet "I love @TimboReid 's The Small Business Big Marketing Show"] But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea in What Have You Got To Lose? How to extend the life of your best helpful content. And we go way back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, Keith Abraham. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.  EPISODE TIMELINE 00:00  Insight in to Cornerstone 00:48  Teaser 01:12  Welcome & overview 03:11  Insights into The Small Business Outsourcing Tour to the Philippines 05:11  Today’s guest introduction – Jamie Cook 07:10  Interview with Jamie Cook 46:16  Insights into Cornerstone Business Solutions 47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook 49:48  How to make sure your content is "Stayin' Alive"! 53:00 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   “The Neck Snap.” I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you’re onto something special? Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply. Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You’ll build a brand in no time.  RESOURCES & LINKS MENTIONED Stone & Wood’s official site iSkySoft Video Converter GoTranscript Canva 40 ways to repurpose your blog content Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a weird marketing campaign to grow your business   Here are some other podcasts of done with beer brewers: 66 - Imagine being two years ahead of your sales targets with Mornington Peninsula Brewery! 278 - How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel 353 – Burleigh brewing’s business strategy is all about delivering awesomeness  EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90%OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Pam Brook went from a dentist to the co-founder of  award winning food manufacturer Brookfarm, which she established near Byron Bay with her husband Martin (who was an ex-film producer!) in 1999. Brookfarm is now Australia’s leading producer of gourmet macadamia products. What struck me most about Pam when I met her was her eclectic mix of solid business acumen, her passion for what she does and her laid-back style. Listen in as we cover some serious marketing ground including: How Pam and her hubby are building an empire in their family-run, award-winning macadamia farm Brookfarm Pam's take on effective networking, what that means and how to do it Pam's strategy for dealing with the stress of a growing business Brookfarm's focus on sustainable farming practices and the connection between food and the land it comes from But that's not all. In this episode of your favourite marketing podcast: My low cost marketing idea in What Have You Got To Lose? will literally make you and your customers go WOW! And we go back into the SBBM vault, revisiting a recent episode with the founder of a tiny house concept called Shacky. As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.  EPISODE TIMELINE   00:00  Two marketing Insight 01:23  Teaser 01:49  Welcome & overview 03:18  Insights into The Small Business Outsourcing Tour to the Philippines and Castaway Awards 05:29  Today’s guest introduction – Pam Brook 07:09  Interview with Pam Brook 41:53  Insights into Cornerstone Business Solutions 43:59  Insights into into Key Person of Influence and The Small Business Big Marketing Club 47:17 My Top 3 Attention Grabbers from my chat with Pam Brook 49:11  How to create a little WOW! to grow your business 52:12 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS   Clever businesses solve problems REALLY well. How well are you solving your customer's’ problems? What could you do to solve them even better? Don’t do what you’re not good at. This week, identify 3 tasks you could hand over to someone else to do. Then call Cornerstone to find a virtual team member who’ll take them off your hands. Network. Really network! Business owners up in the Byron area are truly helping to build each other's businesses through the smart exchange of knowledge and resources, not just business cards.  RESOURCES & LINKS MENTIONED   Brookfarm’s official website Cape Byron Distillery Small Business Big Marketing Outsourcing Tour To The Philippines Castaway Awards Full interview with Joep from Shacky Delivering Happiness by Zappos founder Tony Shay Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club  EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii. Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place. Listen in as we cover some serious marketing ground including: How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) Burleigh Brewing Company's philosophy around people The importance of community and how it intersects with local marketing initiatives But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two Marketing Insights 00:51  Teaser 01:30  Welcome & overview 02:45  Insights into The Small Business Outsourcing Tour to the Philippines 03:44  Today’s guest introduction – Peta Fielding 05:08  Interview with Peta Fielding 40:00  Insights into Cornerstone Business Solutions 41:40  Insights into Key Person of Influence and The Small Business Big Marketing Club 44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding 46:10  How to run a weird marketing campaign to grow your business 48:57 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands. Story-telling makes brand development simple. Take a listen to my interview with Dave Musson of Saddleback Leather. Celebrate staff anniversaries. Success in small business is celebrating the big wins and the little wins.  RESOURCES & LINKS MENTIONED   Burleigh Brewing Company's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a weird marketing campaign to grow your business  EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Joep Pennartz started Shacky out of a desire to create opportunities for a digital detox. To look out the window, listen to birds and take a deep, long breath. After a particularly hectic period in his life, he and his girlfriend managed a getaway in a little place that had no mobile service, and just two days in this environment felt like a whole month's worth of relaxation. As time went on he realised that this type of a holiday was a growing need for many people who need to unwind and go on a digital detox. This lead to the start of  the Shacky adventure. This is a story of innovation (which Joep has a Masters degree in), crowdfunding and just some really clever marketing ideas. I think you’re going to love this chat, Joep's passion for his business and the way in which he has gone about building it is truly inspiring. We cover a tonne of marketing ground including: JOMO (the joy of missing out) a term Joep likes to use when promoting these beautiful tiny houses Some nice 1 percenters that Joep has done to build and promote Shacky A great PR hack How Air BnB used the Shakies to help build their brand Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for getting customer feedback in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode revisiting a popular episode with my old mates (and speaking coaches) Zara and Troy from Humour Australia I also went to one of Key Person of Influence Brand Accelerator Events. It's 8-hours full of solid content. If you're interested here's a 50% discount on the ticket price.   Here are my top 3 learnings from attending the event: Matthew Michalewicz a previous guest on the show presented on Pitching - His key take away was the “Name, same, different” philosophy. eg. My name is Tim Reid, I’m like a marketing consultant but I’m different in that I share my knowledge from stage and a podcast. How can you use that philosophy in your business? Rebecca Coomes - an ex-marketing consultant who’d made a decision that her true passion is helping people overcome a particular gut problem called SIBO (that she also suffered from) - she’s now a leading expert in this area and has an incredible product eco-system including books, courses, coaching, live events. I’m actually going to get her on an upcoming episode soon. Hair Salon Coach Lisa Conway talked about how it’s OK to be yourself as you build into becoming a key person of influence in your industry. AND, I've got some EXCITING news. The next Small Business Big Marketing 'Outsourcing Tour of The Philippines' is coming up! Learn about all the options that are out there for outsourcing to the Philippines Visit businesses that are successfully doing it Hang out with other motivated business owners It costs $2,990 twin share and it's on March 27-29, 2017 Check out all the juicy details at smallbusinessbigmarketing.com/tour Yep, you guessed it, another huge episode, so let's get stuck, right in.    EPISODE TIMELINE 00:00  Two marketing insights 00:50  Teaser 01:40  Welcome & overview 03:30  3 dates that I would love for you to save in your calendar 05:20  3 learnings from the KPI Brand Accelerator event 07:40  Today’s guest introduction - Joep Pennartz 08:35  Interview with Joep Pennartz 43:50  Insights into Cornerstone Business Solutions 45:30  My Top 3 Attention Grabbers from my chat with Joep Pennartz 46:52  3 steps to getting customer feedback  49:47 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   JOMO - The joy of missing out. We should look for more opportunities to miss out on things. The signage containing the website address Joep had on the back of his first Shacky when he was delivering it. This is a great example of really believing in your product and grabbing every opportunity to get the word out. I love the fact that he didn’t opt for the most obvious business model which would have been to mass produce Shackies for individual sale. And I love that one if the reasons he did this was to maintain control of his brand.  RESOURCES & LINKS MENTIONED   Shacky's official website Shacky's crowd funding pageThe Castaway Awards (of which I am the proud MC) Crowdfunding links: Amanda Palmer - The Art of Asking Clay Hebert - Crowdfunding Hacks Other links mentioned in this episode: 3 Steps to Getting Customer Feedback Interview with Scott Kilmartin about buiding the world's most beautiful ice-cream truck Interview with Matthew Michalewicz on the perfect pitch    EPISODE SPONSORS   Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

I started podcasting way back in 2010 and have now released more than 350 episodes. I thought it was high time that I shared a few of the lessons I've learnt along the way by answering your questions about podcasting. In this episode of Australia's favourite marketing podcast : I share my thoughts and answer your questions on all things podcasting I share another low cost marketing idea in What Have You Got To Lose? Today I share 3 steps to getting your emails opened by the right people! And we go back into the Small Business Big Marketing vault, revisiting a past episode in which we caught up with the maker of America’s best sandwich! To find out what you really wanted to know about podcasting, I asked!. I received some excellent questions from both Small Business Big Marketing Forum Members and The Small Business Big Marketing Facebook page. SIDE NOTE: There's a whole section inside the Small Business Big Marketing Forum dedicated to Podcasting. Check out the forum here. It's only $67 a month and if you can't make that back plus multiples more than I am doing something wrong. I kick off the show with 10 things that I want you to know about podcasting and the podcasting landscape: Podcasting is effective at growing your personal and business brand - coaching, speaking, Forum, Emceeing large events and being played on Virgin flights have all spun out from this very podcast. It’s growing. The podcast section in iTunes is 10 years old, there are 325,000 podcasts listed there and Apple reported 10 billion listens in 2016. It's also slowly being released on platforms like Spotify and Audible. Many needlessly complicate the whole podcasting process, it’s way easier than you think. Listen in as I answer some of the more technical questions about getting started. There’s some amazing shows out there, forget radio and TV get into podcasting. A couple that I'm loving are 'Here’s The Thing' & 'How I Built This' There’s a number of different podcast formats - Interview style (like mine), Soapbox (or rants), Q&A or a discussion among co-hosts. Audio / acoustic quality is critical. You're competing with road noise, gym noises, dishes you name it. Your audio really needs to be crisp for people to hang in there with you. My setup includes my mac, a blue yeti microphone and a free piece of software called Audacity. I have used other microphones and gear as needed (i.e. when I'm on the road or on holidays) but that's my basic set up. I try and find a room where the noise is dampened somewhat (i.e. not too echoey). You can do them anywhere. As mentioned above I have podcasted out of a  studio, my office, a closet, an island in Fiji, a hotel room, my car. Don’t judge success on audience interaction. It's hard not too but just focus on making a great show. The very nature of podcasting means that people are rarely at their computer so it's often hard to get that interaction. Stick with it. There are different ways to monetise your show - sponsorship, your own product, increased enquiry to existing business, new revenue streams. My show is successful because I mix education with entertainment (and I’ve stuck at it). I also go on to answer a total of 29 questions and they are all outlined in the episode timeline below.  Yep, another big episode of your favourite marketing podcast. Let's go!    EPISODE TIMELINE   00:00  Two marketing insights 01:00  Teaser 01:35  Welcome & overview 04:15  10 things I want you to know about podcasting 15:45  How far ahead do you (normally) pre-record your episodes? 16:46  What do you think will change from the way podcasts are recorded, listened to, found in the next 5 + 10 years? 17:45  What is your strike rate of guests you have asked to be on the show to the ones that do turn up? 18:23  How many (on average) shows do you do per year that are not up to your high standards? 19:19  If you could go back 7 years to when you first started, what bit of advice would you give yourself about podcasting? 20:04  Of the podcasts you listen to, how many do you find yourself, compared to how many are recommended to you? 20:40  How many podcasts requests, in which another podcaster is asking to interview you, do you decline per year? 21:22  How do you put aside the limiting belief that you are not any good at it when starting a podcast? 23:33  How much does it really cost to put together a podcast? 25:55  If you have an idea for a podcast but don't know if it will get any audience is it worth trying because it adds another bit of rich media and therefore SEO value or does a flop actually give you a negative score? 27:45  What would be the minimum requirements for software, equipment etc to start a podcast with? 29:35  Insights into Key Person of Influence 32:55  Insights into Cornerstone Business Solutions 35:10  How do I get started? 36:43  How do I get set up on iTunes? 37:15  Who's got the best 'how to podcast' guide to get started? 39:19  How do you go about planning and organizing each show? Is there a process that you have in place that you follow each time? 41:55  How do you reach out to guests? I.e. Via email, phone etc 42:40  Where do you get the majority of your podcast feedback from? 44:12  How do you know you have REALLY engaged on a topic? Is it simply quantity of subscribers? 44:39  How do you increase listenership in a tight niche? 45:48  How do you distribute your podcast? 47:10  How do you source guests for your podcast? 48:17  At what point did you decide to look for advertisers? 49:40  What's the 5-year plan with your podcast? 50:08  What was it like when you started, did you ever wanna throw in the towel and what kept you going till the 300+ episodes now? 52:59  How much time, energy and money to invest to promote your podcast? 54:12  And where do you focus that effort? 55:10  What are your favourite monetisation tips? 56:20  I host with Libsyn but want to move to OMNY - afraid it might feel like shifting accountants? 58:18  What do you wear when you podcast? I heard you like to do the occasional show in your birthday suit. Do you mix it up a bit depending on your guests? 01:00:40  What Have You Got To Lose - 3 steps to getting your emails opened by the right people! 01:03:47 Wrap-up and an insight in to both a past guest & next week’s guest    RESOURCES & LINKS MENTIONED    Audacity podcast recording software Call Recorder for Skype Blue Yeti Microphone Episode 115 where I got involved in Flying Solo's national 'work in the nude day' Check out Showrunner for tips on getting started with podcasting OMNY - Beautiful podcast hosting Episode 104 with Tommy Nicolosi - the maker of America's best sandwich       EPISODE SPONSORS   Cornerstone Business Solutions Reduce your business running cost by up to 90% Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘You Can Run Pain Free’ He is a media commentator Host of The Physical Performance Show podcast Champion Triathlete and marathon runner Lives at the intersection of maximising potential and physical performance He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters! Listen in as we explore physio marketing and go deep on: A clever new way of pricing his services that Brad calls The Finish Line Program Why the 3rd iteration of his business is finally the right one His deep respect for marketing and how he gets his name in front of his ideal clients But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: How to make your business customer focused 'The Finish Line' philosophy How Brad is making the intangible tangible Packaging up services to benefit the client I share another low cost marketing idea for you to implement immediately - How to host a VIP event And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE   00:00  Marketing Insight 00:28  Teaser 01:02  Welcome & overview 02:55  Insights into The Small Business Big Marketing Club 06:25  Today’s guest introduction – Brad Beer 08:00  Interview with Brad Beer 52:25  Insights into Cornerstone Business Solutions 54:08 My Top 3 Attention Grabbers from my chat with Brad Beer 55:15  How to put on a VIP event 58:28 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”. Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!  RESOURCES & LINKS MENTIONED Pogo Physiotherapy's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a VIP event 42 Event Planning Tips for Small Business  EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90%    OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500. Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page.     So listen in as Carmen walks us through her killer traditional marketing strategies including: Promotional booths Fliers Signage Email Marketing and much, much more I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to create an ebook in 3 simple steps. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She’s one of the few business owners I’ve spoken to who has invested in creating a scent as part of their branding. Yep, another big episode of your favourite marketing podcast. Let's go!    EPISODE TIMELINE 00:00  Two marketing insights 01:15  Teaser 01:50  Welcome & overview 04:27  How to create an ebook in 3 simple steps 08:02  Insights into Workplace Assured 09:10  Today’s guest introduction - Carmen Sognonvi 10:50  Interview with Carmen Sognonvi 01:08:00  Insights into Key Person of Influence 01:09:15 My Top 3 Attention Grabbers from my chat with Carmen Sognonvi 01:10:53 Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   “People buy on their time, not on our time”. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not get discouraged. Being strategic when hiring a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise). General respect for old school marketing and how it can seamlessly integrate into online efforts.  RESOURCES & LINKS MENTIONED  Urban Martial Arts official website Carmen's marketing blog Carmen's luxury travel blog Carmen's original interview on Small Business Big Marketing Tools mentioned throughout the show: Infusionsoft Lead Player Wistia Turnstyle How to create an ebook in 3 simple steps  Interview with Chris Savage from Wistia Interview with Kylie from Aleenta Barre   EPISODE SPONSORS Workplace Assured – Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Today’s guest Dr. Jonathan Brown of CitySkin has been not only listening to this show for the past 3-years, but he's also been implementing the ideas that caught his attention. The result? He's built a business he loves, going from 3 clients a week to over 3,000 a year. He's made marketing a hobby. So how did Dr Brown come to be on this episode of Australia’s best marketing podcast? Check out the message I got from the good doctor via LinkedIn: Hi Tim, I have been listening to your podcast for the past 3 years and it has transformed my business. I have gone from being a full time GP to an award winning website designer and Director of Cityskin clinic (www.cityskin.com.au) - with a rather large turnover! I have listened to your podcast and taken action. I have built the Cityskin website from scratch and now contains a PHD's worth of information on all aspects of Cosmetic treatments. We are now seen by patients as trusted information providers. The website contains videos, interesting articles and easy to read guides to cosmetic treatments. This, combined with raving reviews, has meant that we are fully booked out week after week in 3 locations. We were also delighted to have received an award for 'Australasia's Best Cosmetic Website 2016' at the recent Cosmetic Industry awards in Sydney. As a thank you I thought I'd send you a gift for all the hard work that you put into the podcast. It keeps me inspired every week so thank you. Here is a gift voucher that you can use for something nice to drink - I didn't want a bottle to smash in the post! If you ever want someone to talk first hand on the podcast about how your advice helped their business flourish then feel free to get in touch! All the best, Dr. Jonathan Brown How good is that! Side note: this is a pretty great template to get yourself on podcasts. It hit’s all the right notes - flattery, bribery PLUS he didn’t forget the ask at the end. So I called him. Listen in as Dr Jonathan Brown walks us through his 7 key take-aways from The Small Business Big Marketing Show: 1. Don’t try and cheat Google. A few years ago Google released it's hummingbird algorithm update. Amit Singhal, a Senior VP at Google, said of the algorithm "Google simply asks that you create relevant, unique, helpful content on a regular basis". That's it! 2. Make it easy for people to do business with you Cityskin clinic has its processes nailed. They use software called cliniko for their client bookings and there is a solid, automated follow up process in place so that customers can easily book in and book a follow up. 3. The power and potential of review sites to create trust Dr Brown has a few complications with reviews as health practitioners cannot obtain testimonials by law. They can however ask for feedback. So if the good doctor can benefit from positive feedback surely you can too. 4. Know your limits Dr Brown does WAY more of the grunt work than I usually recommend but that's ok because he loves it! It's a hobby. That being said he still knows his limitations. Design is not his strong suit so that's all been outsourced. As have the phones and other business processes, either to a company or to technology. 5. Put a PHD of content on your website There are over 80,000 words of content on the Cityskin clinic website. That is literally a PHD worth of material. They are also creating videos and are looking at other ways to create content. This positions them as the authority and guess what? Google (and their prospective clients) love them for it. 6. Know your customers This is marketing 101. You need to understand who your customer is so you can market to them effectively. Cityskin's client is generally a 40+ female. So the website and clinic colours are feminine and the design and tone is sophisticated. 7. Tap into the emotional side of your clients Knowing who you customers are is not enough. You need to know them emotionally as well. Why are they looking for your product or service? How does it make them feel? Also in this episode of Small Business Big Marketing... I share another low cost marketing idea in What Have You Got To Lose? Today’s idea will show you how to grow your influence within your industry by starting a LinkedIN Group. And we go back into the show's vault, revisiting a bit of a marketing hero of mine - Jay Baer, who explained why it’s so important to hug your haters and how to do it. Notepad and pen at the ready, it's another HUGE show. Let's go.    EPISODE TIMELINE 00:00  Two marketing insights 01:18  Teaser 02:09  Welcome & overview 03:55  How to build your authority by building a LinkedIn group 06:46  Insights into Workplace Assured 08:26  Today’s guest introduction - Dr Jonathan Brown 11:00  Interview with Dr Jonathan Brown 58:35  Insights into Key Person of Influence 01:00:10  My Top 3 Attention Grabbers from my chat with Dr Jonathan Brown 01:32:35 Wrap-up and an insight in to both a past guest & next week’s guest    MY TOP 3 MARKETING ATTENTION GRABBERS   Take action. I know that I have a lot of listeners to The Small Business Marketing Show but I don't know how many action takers I have. Action is everything. What idea/s can you take and IMPLEMENT today?   Turn the marketing of your business into a hobby. I've spoken about this many times before but it just works. Remove the fear by getting curious about your marketing. See what works and have fun with it. Remember that mistakes are just proof that you're trying.   Be helpful. This is the easiest and best way to come up with ideas for content. How can you be helpful? How can you put a PHD on your website. Check out my book The Boomerang Effect to learn how.    RESOURCES & LINKS MENTIONED Dr Jonathan Brown's official site - Cityskin Clinic Here's a list of ALL those resources mentioned in the show: SourceBottle - A great site to get some free publicity. Check out my interview with Source Bottle founder Rebecca Derrington in episode 28 Ideal offices - Phone answering services used by CityskinCliniko - software used for online booking for the Cityskin clinics Type form - beautiful form building software Crazy egg - web traffic visualiser. To learn more about how and why to use this kind of software check my blog post on it. Yoast SEO - the most popular SEO plugin High Fidelity by Nick Hornby How to build your authority by building a LinkedIn group Interview with marketing legend Jay Baer on why and how you can hug your haters    EPISODE SPONSORS Workplace Assured – Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller    OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Mike Rosenbaum is a serial entrepreneur, who previously co-founded Deals Direct. As the co-founder of spacer.com.au, the AirBnB of space, Mike now focuses his passion on the booming sharing economy, specifically helping people utilise their unutilised assets like storage and driveways. What is the sharing economy? The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations. Mike is also a major investor in some of the top sharing economy platforms globally. So listen in as Mike: Talks about his nerd pilgrimage to Silicon Valley Explains the share economy and why it’s so important to business owners going forward And how he’s launched and marketed Spacer I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to get maximum exposure for your top blog and social posts. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with the girls from Frank Body Scrub - a beautifully simple business that went from naught to plenty very, very quickly! Yep, another big episode of your favourite marketing podcast. Let's go!  EPISODE TIMELINE 00:00  Two marketing insights 01:05  Teaser 01:44  Welcome & overview 03:32  How to breathe life back in to your blog 06:58  Insights into Workplace Assured 08:26  Today’s guest introduction - Mike Rosenbaum 09:25  Interview with Mike Rosenbaum 42:35  Insights into Key Person of Influence 43:49  My Top 3 Attention Grabbers from my chat with Mike Rosenbaum 45:45 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   In the early days of your business, do things that don’t scale. I love how Mike got out and did some local area marketing. In fact, I’d argue that no matter what the age of your business, every now and then it’s OK to do things that don’t scale. Rotation marketing - Too many business owners get stuck doing the same old marketing and wonder why it’s not working. I love Mike's idea of rotation marketing that enables him to constantly trial new marketing ideas. Create value - in fact, create extreme value. How can you enhance your offer to customers so that they simply can’t say “NO!”? I try to do this with The Small Business Big Marketing Club, where for one low monthly fee of $67, you get me answering your marketing questions, access to training videos, webinars, and interviews I don’t post on iTunes.  RESOURCES & LINKS MENTIONED Mike's new business - Spacer Other businesses making best use of thee sharing economy: UberAirbnb How to breathe life back in to your blog Interview with Frank Body Scrub founders EPISODE SPONSORS Workplace Assured – Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Scott Kilmartin loves ice-cream. In fact, he's on a mission to build Australia's (maybe the world's) most beautiful and impressive ice cream truck. Her name is Grace the Vintage Ice Cream Truck, and she's Scott's next big business idea. Scott originally appeared on The Small Business Big Marketing Show way back in episode 14 when he was the owner and founder of Haul. Since then he's sold Haul, travelled the world and dived deep into his passion - ice cream, visiting 173 ice cream shops in 8 countries, finishing with Gelato school in Rome. As you do! Having done the hard yards in market research, Scott returned to Melbourne to start an ice cream cart business, but where it gets really interesting is when he buys a 50-year old delivery van with the dream of turning it into Australia’s best ice cream truck. $100k plus later, his dream (Grace the vintage Ice Cream Truck) is nearly realised. Nearly! In fact, for the first 20 minutes of the show we're recording sitting inside the old girl! I think you’re going to love this chat, Scott’s enthusiasm for what he’s doing and sheer willingness to roll up his sleeves and get stuff done is infectious. Plus there’s some solid business and marketing learnings along the way. We cover a tonne of marketing ground in this show including: End to end customer experience The power and importance of design ... again! The psychology of crowd funding Why having fun in business is so important The power of storytelling and how to use it in business Here's Scott's crowdfunding video: Also in this episode of your favourite marketing podcast ... I share a simple 3-step process for optimisong your customers' ah-ha moment in our most popular segment lovingly called What Have You Got To Lose? And we go back into the Small Business Big Marketing vault, revisiting a past episode in which I caught up with The Cuddlist Adam Lippin who says 'we're sex obsessed but touch deprived'. Yep, you guessed it, another big episode, so let's get stuck, right in.    EPISODE TIMELINE   00:00  Two marketing insights 01:03  Teaser 01:47  Welcome & overview 03:30  How to optimise your customers' ah-ha moment 06:33  Insights into Workplace Assured 07:54  Today’s guest introduction - Scott Kilmartin 10:10  Interview with Scott Kilmartin - Part 1 48:10  Insights into Key Person of Influence 49:38  Interview with Scott Kilmartin - Part 2 01:13:07  My Top 3 Attention Grabbers from my chat with Scott Kilmartin 01:14:47 Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   If you’re passionate enough about something, then there will always be a way and someone to help you along. Ask yourself how you could use crowdfunding to raise money for your current business, or maybe even, next business idea? Check out sites like Indiegogo, Pozzible or Go Fund Me and see what businesses like yours are doing. Hustle. Scott’s ability to hustle is inspiring. He rolls his sleeves up and gets stuff done.  RESOURCES & LINKS MENTIONED   Scott's ice cream cart business' official site Scott Kilmartin's crowdfunding campaign on Indiegogo How to optimise your customers’ ah-ha! moment. Interview with the Cuddlist Adam Lippin  EPISODE SPONSORS   Workplace Assured – Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business. Why? Because the tools and resources we have at our disposal are amazing. They enable us to do things that 5 or 10 years ago were just way too expensive. One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show. For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love. Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on. On top of that, he also shares: Where the idea for Designcrowd came from How he got it to market Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea Also in this episode of your favourite marketing podcast ... I share a simple 3-step marketing strategy that involves handwritten thank you letters. And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view! Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 01:03  Teaser 01:51  Welcome & overview 03:33  Today’s guest introduction - Designcrowd founder Alec Lynch 05:10  Interview with Designcrowd founder Alec Lynch 42:38  Insights into Workplace Assured & Key Person of Influence 46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch 46:41  A handwritten letter marketing strategy 50:09  Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more. Three critical success factors to getting crowdsourcing right: i. Get your brief right ii. Don’t skimp on the prize money you offer iii. Provide useful, constructive feedback to those who respond to your brief Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow. RESOURCES & LINKS MENTIONED Grab an exclusive listener discount at Designcrowd Interview with Ben Buie from how to tie a tie video fame Other crowdsourcing options: Cornerstone Business Solutions - Get yourself a virtual assistant Fiverr & Upwork - Get one-off tasks done quickly Voices - Get a voice-over done  EPISODE SPONSORS Workplace Assured - Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Lana Hopkins is the founder of an amazing retail experience called Mon Purse. An online and offline personalised luxury handbag and leather goods business called Mon Purse which has absolutely exploded over the past 12-months. After being frustrated by not being able to find the perfect handbag in Sydney, Lara went to a 'build a bear' workshop which allowed you to create a completely customised teddy bear. Lana thought why not create the same thing for handbags. Mon Purse is a personalised luxury handbag and leather goods business that basically allows you to make a handbag or wallet from scratch. You choose the leathers, colours, linings, metal details and so on. It then gets manufactured in Europe and shipped to anywhere in the world. We cover a lot of marketing ground in this chat including: Where the idea came from and more importantly, how the idea turned into a business How she did $1 Million in the first 3 months How Lana has established distribution in Myers, Selfridges and Bloomingdales Why she never does sales or discounts How she avoids overwhelm as the business grows exponentially Also In this episode of your favourite marketing podcast...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.    EPISODE TIMELINE   00:00  Two marketing insights 00:57  Teaser 01:41  Welcome & overview 05:46  Today’s guest introduction - Lana Hopkins 07:10  Interview with Lana Hopkins 45:33  Insights into WebCentral & Key Person of Influence 48:17  My Top 3 Attention Grabbers from my chat with Lana Hopkins 49:54  What Have You Got To Lose? 54:00  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Uncomplicate the complicated. Complicating things is easy. I found this when writing my book - The Boomerang Effect. It was easy to be verbose and wordy. So I spent a huge amount of time removing words and sentences until I felt that the key point of each chapter was shining through. Simplifying things takes work and courage, but always pays off. The Mon Gallery. I love it when businesses create their own language. Avoiding the word shop or store and calling the Mon Purse bricks and mortar retail presence a Gallery, gives the brand a certain je ne sais quoi! I’ve done this with The Small Business Big Marketing Club - which, whilst at the heart of it is a Forum, as a Member of the Club you get so much more - and it’s much more interesting to be part of a Club, right? Impossible is nothing. What a brilliant attitude. It certainly applies to your marketing too. I see too many business owners with limiting beliefs around creating effective marketing. “It’s too complicated. Too expensive. Too time consuming.” Rubbish! If you really want a video marketing strategy. If you really want to write a book. If you really want the world’s best website then you’ll find a way and a means. What do they say about the word Impossible? It’s made up of I’m Possible!  RESOURCES & LINKS MENTIONED Mon Purse official website What Have You Got To Lose? - Free branded T-shirt giveaway Interview with Youtube star turned New York BBQ House Owner Daniel Delany  EPISODE SPONSORS   WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co. Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning. Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers. We cover plenty of ground in this chat including: How he’s applied his time as an Olympian to growing a successful small business We talk about the power of goal-setting I ask him how his public profile has helped grow his business He shares his biggest challenges and hurdles - yes, even Olympians have them! The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter. And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.  EPISODE TIMELINE 00:00  Love for Key Person of Influence & WebCentral 00:48   Teaser 01:33  Welcome & overview 03:33  Today’s guest introduction - Michael Klim of Milk & Co 05:50  Interview with Michael Klim of Milk & Co 42:24 Insights into Key Person of Influence & WebCentral 45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co 47:20  What Have You Got To Lose? 50:40  Wrap-up and an insight into both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year. Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today. Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.  RESOURCES & LINKS MENTIONED Milk & Co's official Website Episode 6 interview with Michael Klim What Have You Got To Lose? - How and why to become a master blog commenter BuzzSumo - Find key influencers Interview with Greene Street Juice Company's Nat & Steve  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing. Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home. We cover a lot of marketing ground in this chat including: Where the idea came from and how he got it to market How to build and nurture a tribe of raving fans How you can tap into marketplace marketing And how you can set up your own market place Also In this episode of your favourite marketing podcast ...  I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany. Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:57  Teaser 01:41  Welcome & overview 05:46  Today’s guest introduction - Jason Wyatt 07:10  Interview with Jason Wyatt 45:33  Insights into WebCentral & Key Person of Influence 48:17  My Top 3 Attention Grabbers from my chat with Jason Wyatt 49:54  What Have You Got To Lose? 54:00  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived. One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks. Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too.  RESOURCES & LINKS MENTIONED Marketplacer's official website Marketplace case studies - check out how some of Marketplacer's market places What Have You Got To Lose? - How to Create a Niche Blogging Strategy Wordpress Theme Marketplaces - Woo themes & Theme Forest Interview with Youtube star turned New York BBQ House Owner Daniel Delany  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Stephen Byron has been the the Managing Director of Canberra Airport since his family bought it in 1998, and has turned it into a world-class airport offering an exceptional customer experience. Since it's purchase Stephen has overseen its transformation from a fairly unimpressive regional airport to a world class airport with over $2 billion being invested in airport infrastructure, a new terminal, a retail precinct and three business parks which accommodate more than 10,000 workers. Now you might be thinking “What can I, the small business owner, learn from someone who owns an airport?” Well, I gotta tell you … plenty. What I love about Stephen’s story is the lengths he and his team have gone to in identifying what annoys people about airports, then set about solving each and every one of them in the new design. This is quite simply a customer experience master class in how to create user-friendly products, services and customer experiences. In this episode of your favourite marketing podcast we cover plenty of ground including: How Stephen and his family nearly didn't go through with the airport revamp How he obsesses over creating the ultimate customer experience How they built the airport and business precinct when it looked like they had little to no chance of success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which we catch up with Jim … from that legendary Aussie brand … Jim’s Mowing Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:45  Teaser 01:27  Welcome & overview 03:08  Today’s guest introduction - Stephen Byron 04:30  Interview with Stephen Byron 38:00  Insights into  WebCentral & Key Person of Influence 40:23  My Top 3 Attention Grabbers from my chat with Stephen Byron 42:31  What Have You Got To Lose? 45:33  Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Focus on user-friendliness. There is no business that wouldn't benefit from this. In a recent episode Tom O’Toole from Beechworth Bakery asks the question “Would you buy it?” to ensure he's giving customers what they want and Dom Holland from Tow.com.au points out that “Everyone’s coming to your website for one thing. Give it to them upfront.” How can you make your business more user friendly? Dream the outcome, then work backwards. Very Michael Gerber-esque. Check out my interview with Michael Gerber and his process that starts with the Dream Room. Here to Help appearing on all staff uniforms. Help being the operative word. That’s why I wrote a book about it!  RESOURCES & LINKS MENTIONED Canberra Airport's official website What Have You Got To Lose? - How & why to visualise where your website visitors click  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business. We cover plenty of ground in this chat including: 5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business. Leadership and why 'shooting Bambi' is critical for business success I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Plus plenty more  EPISODE TIMELINE   00:00  Love for Cornerstone Business Solutions & WebCentral 00:58   Teaser 01:35  Welcome & overview 04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions 05:40  Interview withScott Houston of Executive Risk Solutions 45:15 Insights into Cornerstone Business Solutions & WebCentral 47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions 49:17  What Have You Got To Lose? 53:50  Wrap-up and an insight into both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about. Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether. Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right?RESOURCES & LINKS MENTIONED   Executive Risk Solutions Official Website Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe  What Have You Got To Lose? - How to tell your brand story  EPISODE SPONSORS   WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Cornerstone Business Solutions Reduce your wages bill by up to 75%  OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety. Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres! Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers. In this episode of your favourite marketing podcast we cover plenty of ground including: How the idea for Kent & Lime came about Customer feedback loops A clever Facebook advertising hack How to treat your customers as BETA developers I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve. Yep, you guessed it, another big episode, so let's get stuck, right in.    EPISODE TIMELINE 00:00  Two marketing insights 00:44  Teaser 01:17  Welcome & overview 06:04  Today’s guest introduction - Will Rogers 07:35  Interview with Will Rogers 42:30  Insights into  WebCentral & Key Person of Influence 44:44  My Top 3 Attention Grabbers from my chat with Will Rogers 46:26  What Have You Got To Lose? #5 49:26  Wrap-up and an insight in to both a past guest & next week’s guest  MY TOP 3 MARKETING ATTENTION GRABBERS   Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too! Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group. Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?  RESOURCES & LINKS MENTIONED Kent & Lime's official website Slack What Have You Got To Lose? - Create a Refer a Friend Program WebCentral's Online Conversion workshops October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand. So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand. How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has: Over 5 million copies sold In 2011, The eMyth was named the best selling business book of all time Sold in 145 countries, translated into 29 languages and taught in 118 universities Sold in 145 countries, translated into 29 languages and taught in 118 universities INC magazine calls him “The world’s #1 small business guru” Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth. But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: What’s missing in the way most small businesses are run? How Michael stumbled upon the world of small business and some of the back story behind his books How to go from a company of 1 to an enterprise of 1000 And the hierarchy of growth to get to 1000 I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen. Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:45   Teaser 01:24  Welcome & overview 04:02  Today’s guest introduction - Michael Gerber 05:54  Interview with Michael Gerber 58:10 Insights into  WebCentral & DesignCrowd 01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber 01:01:54  What Have You Got To Lose? #4 01:06:55  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children! Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise. Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.RESOURCES & LINKS MENTIONED Michael Gerber's official website The E-Myth Book  Beyond The E-Myth What Have You Got To Lose? - Add Live Chat To Your Website Check out Zopim, ZenDesk, FreshDesk to get started WebCentral's Online Conversion workshops October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Create Freedom Through Outsourcing Tour #3  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd – The world’s #1 custom design marketplace Save $100 off your first design.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation, the only charity tackling men’s health on a global scale. In case you’re unaware of Movember and how it works, it simply asks blokes to get sponsored to grow a mo’ during November; with all the money raised going to fund research into men’s health. And how’s this for a scoreboard … since commencing in 2003, Movember has had: Over 5 million people have taken part in Movember They’ve raised more than $770 million They’re in 21 countries And have funded over 1,200 men’s health programs We cover plenty of ground in this chat including: Why Adam is keen to shift from success to significance How Movember is working hard to stay relevant The importance of user-generated content And a great idea he has to utilize barbers in Movember’s marketing But that's not all. In this episode of your favourite marketing podcast: I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which went behind-the-scenes of Spell and the Gypsy Collective Yep, you guessed it, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:47   Teaser 01:22  Welcome & overview 03:02  Today’s guest introduction - Adam Garone of Movember 04:57  Interview with Adam Garone of Movember 35:30 Insights into Key Person of Influence & WebCentral 37:55  My Top 3 Attention Grabbers from my chat with Adam Garone of Movember 39:43  What Have You Got To Lose? #3 42:29  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS Successful to significant. This way of thinking can just as easily refer to for-profit businesses, as much as it does to not-for-profit businesses. What first step do you need to take in order for you or your business to become more significant in your industry? Reinvention of the brand each year. This is a smart idea. When was the last time you gave your visual brand identity a bit of a tickle? Being in service. Again, another great mindset to adopt. I like to think I’m in service to small business owners who are wanting to grow their businesses through effective marketing. It certainly makes delivering this kind of information so much more rewarding, than just being in it for the money. How can you shift to a being in service mindset?RESOURCES & LINKS MENTIONED The Movember Story  Example of a product demonstration video Screen capture software - Jing, Camtasia, Screenflow WebCentral's Online Conversion workshops October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Where do I start?! Firstly, let me remind you of who Tom O’Toole is. Tom is best known for creating Australia’s most successful standalone retail bakery business; which employs over 255 staff, turns over in excess of $17 million and serves over a million customers per year. I first had Tom on this show about five years ago on episode 91 where he shared his very personal story of growing up in extreme poverty, to becoming one of Australia’s great small business success stories. His bakeries are scattered throughout regional Victoria, and as Tom openly admits, they’re not a whole lot different to most other bakeries. What is different is Tom’s approach to his people, and how they go about offering good old fashioned customer service. And that’s what Tom shares in this one hour keynote that he delivered at a conference I emceed last week. (BTW, thanks to DaveSheerman.com for getting me this audio). Now, some things to note: Tom’s presentation style is unorthodox. He’s high-energy, in fact he yells at times. He stutters as he drives a point home. And he doesn’t hold back with his language; so if there are kids within earshot, now might be a good time to get out the Playdough. What you also need to know is that he’s referencing slides as he talks, so sometimes you might be wondering what he’s referring to. Added to that his clicker (which he calls a mouse) wasn’t working for him - but don’t worry, it will all make sense in the end. I was actually in two minds as to whether to share this with you or not, as at times he bounces from pillar to post, going from one topic to another in break neck speed; but it somehow all comes together in the end. He has a rare ability to inspire change without audiences ever realising it until they walk out, totally energized and raring to go. To see him in action, check out a 3 minute video highlights reel below So, strap yourself in for a wild ride as Australia’s most famous baker as he lifts the lid on customer service, marketing, team culture and getting outside your comfort zone. Ladies and gentleman, Mr. Tom O’Toole … Hang on, that's not all folk, I also share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose? And we revisit a past episode in which Australia’s #1 ranked residential real estate agent shared how he’s created an extraordinary business. As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing HQ … So let’s get stuck ... right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:42  Episode teaser 01:16  Welcome & overview 02:57  What Have You Got To Lose? - Idea #2 05:32  Today’s guest introduction - Tom Ot'Toole of Beechworth Bakery 08:38  Tom O'Toole of Beechworth Bakery - Part 1 36:30  Insights fr0m two businesses that want to help you grow 39:01  Tom O'Toole of Beechworth Bakery - Part 2 01:11:24  My Top 15 quotes from my chat with Tom Ot'Toole of Beechworth Bakery 01:13:45  Wrap-up and an insight in to both a past guest & next week’s guest  RESOURCES & LINKS MENTIONED Tom O'Toole's business - The Beechworth Bakery My original interview with Tom O'Toole back in epsidoe 91 Tom O'Toole's story Another low (no) cost marketing idea in What Are You Got To Lose?  MY TOP 15 TOM O'TOOLE QUOTES “Study happiness.” “I’m still in business today and it’s far from perfect.” “It’s our people that make the difference.” “Rules 1 Take care of the customer. Rule 2 Take care of the customer. And rule 3 … Take care of the customer. Give them a reason to come back.” “My #1 customers are my staff. Happy staff, happy customers.” “The difference between extraordinary and ordinary is that little bit extra.” “The more I give, the more I get.” “You’re not doing a thousand pies, you’re doing one. Every one’s a customer.” “If you wouldn't buy it, don’t sell it.” “Culture is caught, not taught.” “You can either wait for the future or get on the bus.” “When opportunity knocks, get up and answer the door.” “Be braggable. Push your brand all the time. No one else will.” “It’s the little things that make the big difference.” “The secret to getting ahead is getting started.”  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplace Save $100 off your first design.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Tweet me your thoughts @TimboReid. My guest and I respond to each and every comment.    

Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants. We cover plenty of ground in this chat including: What Nick learnt working in his family's retail jewelry business How to encourage customers to buy more How the idea for Afterpay came about How Afterpay enables retailers to increase sales How Nick rallied his most loyal customers to do his marketing Plus plenty more Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.  EPISODE TIMELINE 00:00  Love for Cornerstone Business Solutions & WebCentral 00:56   Teaser 01:25  Welcome & overview 03:32  Today’s guest introduction - Nick Molnar of Afterpay 07:08  Interview with Nick Molnar of Afterpay 39:06 Insights into Cornerstone Business Solutions & WebCentral 41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay 44:00  [New Segment}] What Have You Got To Lose? 45:59  Listener feedback 49:24  Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours. Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do? Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.   RESOURCES & LINKS MENTIONED How AfterPay works Interview with Karl Schwantes about how to market a retail jewelry business Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 What Have You Got To Lose? blog post- This will build each week as a new idea gets added   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Cornerstone Business Solutions Reduce your wages bill by up to 75%     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

I remember my days working for Australia’s biggest travel agent - I absolutely dreaded wearing their corporate uniform. I felt like such a dag. Polyester shirt, navy slacks. In fact, I think the tie was even on a bit of elastic! Where was today’s guest when I needed her?! She runs a very disruptive uniform business - that even Hollywood star Gwyneth Paltrow loves! Her name is Felicity Rogers and she started Cargo Crew. I met her a couple of months ago at the Telstra Business Awards where I was the emcee. In fact, the year before, Cargo Crew actually won the National Small Business Award! So, what’s Cargo Crew. Well, as Felicity says “She’s building a brand that crews (that’s her funky word for workers) around the world love to wear”.  She goes on to say “Cargo Crew creates original, design led uniforms that enhance and compliment a business’ visual identity and brand language.” Cargo Crew now exports to over 30 countries with 12,000 crews around the world wearing their uniforms. Their clients include Renault, Hoyts & Freedom Furniture, artisan coffee roasters Seven Seeds and even Gwyneth Paltrow’s Goop skin care business.  Felicity shares: The power of a good corporate uniform Why your  business’s visual language is important How she got a massive international contract by advertising in a little magazine How Gwyneth Paltrow came to wearing a Cargo Crew apron Plus we talk pricing, photography, retail vs online and plenty more BTW, during the interview, Felicity forgot to tell us about another big win, which I’ll share with you after the interview.  Plus I have some feedback from a listener who’s been inspired to create a podcast herself. And we revisit a past episode in which Australia’s voice of online retail shares some gold. Yep, another big epsidoe of your favourite Marketing podcast, so let's get stuck right in.   EPISODE TIMELINE 00:00  Two marketing insights 00:44  Episode teaser 01:24  Welcome & overview 02:41  Today’s guest introduction - Felicity Rogers of Cargo Crew 03:57  Today’s guest introduction - Felicity Rogers of Cargo Crew 05:54  Interview with Felicity Rogers of Cargo Crew 43:37  Insights into DesignCrowd & WebCentral 45:45  My Top 3 Attention Grabbers from my chat with Felicity Rogers of Cargo Crew 48:19  Listener feedback 49:44  Wrap-up and an insight in to both a past guest & next week’s guest   RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 The Cargo Crew story Interview with online retailing guru Paul Greenberg The Direct Selling Podcast   MY TOP 3 ATTENTION GRABBERS Briefing. Become proficient in how you brief creative people. I think many small business owners undervalue creativity, as it’s often hard to measure its ROI. However, when you have a logo you love, or a corporate uniform that people constantly comment on, or a website that really pops, then you’ll understand the power of great design. If you want to understand the breifing process more, then join the Small Business Big Marketing Forum and I’d be happy to help you out. The Crew Review. I do love an old school marketing idea. And I particularly love the fact that Felicity had her team identify key industries and the key players within them, and mail them directly. This is a great job to outsource to a VA. Easy and simplicity. Everything about the Cargo Crew brand smells of ease and simplicity. Easy to buy products. A simple website to find your way around. An easy return policy. The key here is to remove as many blockages as you can to make it easy for people to buy from you.   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplace Save $100 off your first design.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Ant Morell knows how to create an amazing business culture. He is the founder of Bounce - an indoor trampolining playground for people of all ages, that’s experienced some extraordinary growth in its first four years; and a big reason for this is due to the amazing culture Ant and his team have created. To fully understand how they’ve done this, you’ll need a basic understanding of a Melbourne-based charity called Reach; because that’s where I met Ant for the first time about 10 years ago. Reach had a huge impact on my life, and on Ant as he’s utilised a lot of what he learnt at Reach to build the Bounce brand philosophy. So Reach is a wonderful NFP that’s focussed on helping young people at risk find their passion in life. It’s based on a concept called The Hero’s Journey which focusses on how we as humans will only find true happiness in life when we acknowledge just how good each of us are, and that we all have the right to put our best self forward in whatever we choose to do in life. Imagine if you’d learnt that when you were at school?! So … back to Bounce. Whilst Bounce in its physical form is simply a room full of trampolines, in it’s emotional form (it’s brand) Bounce is all about personal empowerment - both for its staff and customers. This will make more sense as we get into the interview. So pen and paper at the ready as Ant also covers: How to build a meaningful business culture Tips on how to attract and retain great staff Ideas around creating unforgettable customer experiences But that's not all. In this episode of your favourite marketing podcast: I tackle a question from a listener who’s wanting to be a breath of fresh air in a stuffy old industry. I have some feedback from a listener who runs a 3rd generation, 66 year old family business. And we revisit an old episode in which Mia Freedman takes us inside the Mamamia empire. Yep, another big episode, so let's get stuck, right in.  EPISODE TIMELINE 00:00  Two marketing insights 00:47   Teaser 01:22  Welcome & overview 02:53  Today’s guest introduction - Ant Morell of Bounce 05:39  Interview with Ant Morell of Bounce 38:35 Insights into Key Person of Influence & WebCentral 41:13  My Top 3 Attention Grabbers from my chat with Ant Morell of Bounce 42:56  A listener question about how to stand out in a tired industry 48:05  Listener feedback from a3rd generation family business 49:23  Wrap-up and an insight in to both a past guest & next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.   RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshops October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0) Create Freedom Through Outsourcing Tour #3 Bounce's official website Reach's official website  MY TOP 3 MARKETING ATTENTION GRABBERS I love The Love. This is what Bounce’s customer service ideology is called. Having a customer service ideology is impressive, giving it a brand name, I think, gives it even more meaning. Principles not scripts. I love the freedom Ant gives his people in order for them to offer great customer service. By not demanding that they rely on scripts, it empowers them to be themselves and still deliver a great result for the customer. Recruitment campaign. When going into a new country, they really do make some hoo-hah! From the initial media they generate, to the actual recruitment process which Ant refers to as a Casting Call, and then the 60-second Speed Date interviews. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

High school dropout, Chris Kelsey, is 19 years old and started Appsitude, a San Francisco based app and web development company in December 2014 (when he was 17) that has made over $6 million in revenue so far this year. Employing 60+ staff, he's also built many successful apps including Premium Wallpapers HD which received over 40 million downloads and did $8m revenue before it was sold in 2015. Now you may be thinking, “What can I, the seasoned business owner, learn from a 19 year old?” Strategies around attracting clients The importance of thinking big How he attracts A-players into his team Plenty more Plus I tackle a listener question about referencing death in their marketing, share a testimonial from a past attendee of my Philippines outsourcing tour, and I share some feedback from another listener (I have two!) who's been touched by the two recent Orange Sky episodes. Let's get stuck right in!   EPISODE TIMELINE 00:00  Two marketing insights 00:34  Episode teaser 01:00  Welcome & overview 02:45  Create Freedom Through Outsourcing Tour #3 update 06:29  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours 07:52  Interview with Quentin Nolan from Liquid Snow Tours 45:00  Insights into DesignCrowd & WebCentral 47:31  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours 49:04  Listener's marketing question answered 53:42  Listener feedback 55:53  Wrap-up and an insight in to both a past guest & next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplace Save $100 off your first design.   RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Chris's official website for Appsitude The Pass Down Journal   MY TOP 3 ATTENTION GRABBERS Think big. Why do you have to wait a predetermined amount of time for something to happen? Normalise big ideas. Then believe in them. Then act on them. Then make changes when they don’t entirely work out. Ask this Killer Question - “What would my younger self do in this situation?” Or “How would my younger self approach the marketing of my business?”   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

8 years ago, Lizzy Abegg had an epiphany that she needed to move to Byron Bay to help her little sister grow a struggling jewelry business. Well, that business is now called Spell & the Gypsy Collective ...  and it’s a multi-million dollar fashion empire. “Spell and the what?!” I hear you say. Spell & the Gypsy Collective is a Byron Bay fashion label with a cult-like following. The label began when Lizzy’s little sister Isabella (whose childhood nickname was Spell) started selling her handmade jewellery at Byron Bay's local markets. Before too long Lizzy had an epiphany that she needed to be in Byron Bay with her sister, so left her Bondi Beach home and career as a film editor to become Spell’s business partner. From there the label has expanded into fashion, accessories and homewares … and they recently won the overall national Telstra Business Award (against some pretty bloody tough competition). Spell is now consistently doing over a million dollars a month, has 660,000 Instagram followers, and a flagship store frequented by celebs from around the world. It’s also a shining example of entrepreneurship and business passion in the notoriously tough and highly competitive fashion industry. We cover a lot of ground in this chat … from the early days of Spell, to the importance of authenticity, to why we should avoid perfection, to some critical factors in ensuring your marketing actually delivers. Plus I share some feedback from a listener who's taking action after tuning in to their favourite marketing podcast ;00, and I share three live events that you should consider attending (well, two actually, the first one is invite only and all invites are gone). That said, I'll be doing a n epsidoe from it with all the key learnings. Yep, another big show. Let's get stuck, right in.   EPISODE TIMELINE 00:00  Two marketing insights 00:37   Teaser 01:15  Welcome & overview 02:45  3 ways to improve your marketing by attending these live events 06:25  Today’s guest introduction - Lizzy Abegg of Spell & the Gypsy Collective 08:34  Interview with Lizzy Abegg of Spell & the Gypsy Collective 50:54 Insights into Key Person of Influence & WebCentral 53:01  My Top 3 Attention Grabbers from my chat with Lizzy Abegg of Spell & the Gypsy Collective 55:24  Insights from a listener who's taken action 1:00:41  Wrap-up and an insight in to both a past guest & next week’s guestEPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.RESOURCES & LINKS MENTIONED WebCentral's Online Conversion workshops - October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount Listener Survey - 70-seconds of your time will lead to an even better show :) Create Freedom Through Outsourcing Tour #3 Spell & the Gypsy Collective's main website Spell & the Gypsy Collective's Instagram Interview with Kourtney Olsen from Grrrl  MY TOP 3 MARKETING ATTENTION GRABBERS Authenticity - I love Lizzy’s definition of this much over-used word - she simply describes it as ‘being yourself’ - if you want to learn more about ‘being yourself’ then check out the episode I did with Julie Cross (AKA Miss Sparkle) who goes deep into how to own your own space. Small Images - Lizzy’s rule of designing for the mobile screen first is critical if you want your marketing images to work - this applies to logos, taglines, photos, social media posts …. Everything! Perfection (or lack of it!) - I love the fact that the brand has multiple versions of its name (Spell and the Gypsy Collective, Spell, Spell Designs) - whilst not ideal, it hasn’t affected them growing a multi-million dollar empire. So, if you’re waiting for everything to be perfect before you make your next move then you may be waiting a long time! Instead, take a leaf out of Lizzy’s approach!OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

This episode is a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, owns an Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Listen in as Quentin shares some absolute gold with us including: How he launched the business when he was 21 The key to developing solid, long-standing partnerships How and why he's now buying hotels Insights in to how he's effectively using social media as a #1 marketing tool Plus so much more Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in this episode of your favourite marketing podcast, and here's Part 2 and Part 3. Let's get stuck right in!   EPISODE TIMELINE 00:00  Two marketing insights 02:35  Welcome & overview 04:10  Create Freedom Through Outsourcing Tour #3 announcement 08:02  Today’s guest introduction - Quentin Nolan from Liquid Snow Tours 09:23  Interview with Quentin Nolan from Liquid Snow Tours 47:06  Insights into DesignCrowd & WebCentral 48:55  My Top 3 Attention Grabbers from my chat with Quentin Nolan from Liquid Snow Tours 50:34  Part 4 - Highly Clickable Email Subject Lines 55:56  Wrap-up and an insight in to both a past guest & next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - The world's #1 custom design marketplace Save $100 off your first design.   RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Quentin's official Liquid Snow Tours website The article by Emma Dowdle containing 20 highly clickable email subject lines Got 70-seconds to complete this Listener Survey? It will help me create a better show for you.   MY TOP 3 ATTENTION GRABBERS Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work. Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving. Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners.   OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, he could have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled their retail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-difference is its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience. Paul shares some absolute gold with us: His escape from the cubicle How he spent 3-years deciding on his next move How he took on one of the biggest supermarket chains … and won! His clever approach to LAM … and so much more Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast, and here's Part 2. Let's get stuck right in!EPISODE TIMELINE 00:00  Two marketing insights 02:38  Welcome & overview 04:04  Check-In 08:21  Today’s guest introduction - Paul Medeiros of The Source Bulk Foods 06:07  Interview with Paul Medeiros of The Source Bulk Foods 49:21 Insights into Key Person of Influence & Cornerstone Business Solutions 52:22  My Top 3 Attention Grabbers from my chat with Paul Medeiros of The Source Bulk Foods 54:22  Insights from a listener who's taken action 55:52  Part 3 - Highly Clickable Email Subject Lines 1:01:27  Wrap-up and an insight in to both a past guest & next week’s guestEPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller.RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in September The Source Bulk Food's story The article by Emma Dowdle containing 20 highly clickable email subject linesMY TOP 3 MARKETING ATTENTION GRABBERS Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position > Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise. Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interviewis an example of this), you can also overtly encourage it. Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community.  What are you doing to genuinely embed yourself into your community?OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Today’s guest did the interview in her pyjamas. Why? Because she can! She’s a true entrepreneur, starting a business to help put herself through university, only to then systemise it so that today it runs for the most part … without her. And who doesn’t want a bit of that?! Joyce Ong (PJs and all!) is the founder of the Young Musicians Academy - shares her secret sauce on how she’s created a business employing 35 music teachers - that paid her way through uni, and then some! In a recent email to me from long time listener Russ Porteous he said: “I met Joyce at the July Business Blueprint Conference, and she was one of the highlights of the 4-days. Joyce is a true entrepreneur, starting a business to help put herself through university, only to systemise the business so that today it runs for the most part without her ... I don't know Joyce's full story, but I think given her personality it’s one we’d all love to hear.  By systemising her business, Joyce has been able to remove herself from her business and follow other passions.” So, listen in and discover: How to hire people smarter than you without relying on the resume Joyce's 3 D process to creating systems Her global outsourcing strategy How she’s created a high converting website with a simple, strategic offer And how letterbox drops, school newsletters & JVs have worked to grow her business Plus I share Part 2 of a 4- part series in which I share some highly clickable email subject lines that will get more of your emails open, more often. You'll find Part 1 (the first 5 email subject lines) in last week's episode of your favourite marketing podcast ;0). Let's get stuck right in! EPISODE TIMELINE 00:00  Two marketing insights 02:43  Welcome & overview 04:07  Today’s guest introduction - Joyce Ong of the Young Musicians Academy 06:07  Interview with Joyce Ong of the Young Musicians Academy 33:48 Insights into WebCentral & Cornerstone Business Solutions 36:24  My Top 3 Attention Grabbers from my chat with Joyce Ong of the Young Musicians Academy 38:43  Part 2 - Highly Clickable Email Subject Lines 43:01  Wrap-up and an insight in to both a past guest & next week’s guest  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. DesignCrowd - Save up to $100 on your first design The world's #1 custom design marketplace.  RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in September Joyce Ong's Young Musicians Academy The article by Emma Dowdle containing 20 highly clickable email subject lines  MY TOP 3 MARKETING ATTENTION GRABBERS “It just grew and expanded because I was doing what I loved.” Systems. Systems. Systems! Conduct a brain dump of everything you do, then create three columns - Do. Delegate. Delete. Her compelling offer of “Two free lessons. No catches.”  It’s front and centre of her website.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Ever wondered how to make a viral video? Then listen up. David Christison is the founder of The Woolshed - a video production company based in Melbourne that’s done something quite genius (I think) for the art of viral videos, and the marketing of his own business. Over the past two years the Woolshed has produced 8 unique viral videos. Videos that many of you would have seen, and gone OMG! … then gone and shared it with your mates. But the amazing thing is, all 8 of the videos are fully manufactured. They’re fakes! This is an absolute masterclass on how to make a viral video. You’ll find all eight viral videos over at at this blog post, but some of the major ones include the guy who fights off a Great White Shark in Sydney harbour (this one sucked me in!); the crazy guy who runs into an outback tornado to take a selfie; and the snowboarding girl being chased by a bear! As David says in his press release, “We set out to better understand exactly how to create short-form, highly shareable and snackable’ content, that is capable of reaching worldwide mass audiences, without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.” And, without any paid media, promotion or publicity here’s what the 8 viral videos have achieved: 164 years of YouTube watch time 205 million online views 500,000+ comments Plus worldwide news coverage on all the big outlets Add to this the fact that this brilliant experiment single-handedly launched David’s business, to the point now where they are working for big names clients from around the world. I love this story. Listen in and you’ll discover what works, what doesn’t, and what are the absolute ‘must haves’ for any viral marketing campaign. PLUS, I share part 1 of a 4-part series in which I share 5 email subject lines that are highly clickable. I’m also excited to announce The Growth Hack Accelerator, a live event I’m speaking at in September. Joined by two other speakers in Outsourcing expert David Warne, and Systems specialist David Guest, Growth Hack Accelerator is a ridiculously practical 3-hour breakfast session in which you’ll discover … How to create a marketing system that will position you as a thought leader How to radically reduce your businesses greatest expense How to remove yourself from the business for maximum growth ( a theme that’s common to many recent episodes) Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.

Today's guest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less in your business is more than apt! I met Daniel Gibbs of Posture Podiatry at an event recently, when he came up and told me how much he loved my show, and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker. He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story. Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife. So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover: How to work less in your business How to implement an unforgettable customer experience The importance of systems … and post-it notes! How critical that first 20 seconds with a customer is How the quality of the herbal tea that you serve is in direct relationship to the quality of your service Why you need a Wall of WOW! And so much more After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class. In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign: Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in.    EPISODE TIMELINE 02:12  Introduction teaser 02:57  Welcome & overview 04:29  Today’s guest introduction - Daniel Gibbs of Posture Podiatry 07:05  Interview with Daniel Gibbs of Posture Podiatry 43:18 Insights in to WebCentral & Designcrowd 45:42  My Top 3 Attention Grabbers from my chat with Daniel Gibbs of Posture Podiatry 47:33  I share a fundraising idea with a charity listener 53:37  Wrap-up and an insight in to both a past guest & next week’s guest   EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!  RESOURCES & LINKS MENTIONED Posture Podiatry's official website Interview with dentist Padi Lund The Crowdfunder campaign for Hearing Dogs for Deaf People Hope Pastures is the charity I give some advice to  MY TOP 3 MARKETING ATTENTION GRABBERS   Do everything in your power to stop the business being reliant on you. I have an episode coming up with another business owner who explains exactly how she’s done this … in fact she shares a beautifully elegant three step process. What’s your herbal tea? And I don’t mean what flavour do you like! I mean what can you offer your customers that’s simple, yet makes them go wow? The guy who services my car always gives it a wash. My local coffee shop gives you a little Macaroon with your coffee. So, what’s your herbal tea? Ask your clients … “What advice have you got for other clients of your business?” Their answers could form the basis of your on Wall of Wow, or you could sprinkle them throughout your website or include them on your quotes … like little testimonials. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Share it in the Commenst section over at http://smallbusinessbigmarketing.com/326 My guest and I respond to each and every comment.

Sam Reid is the co-founder of cider brand Willie Smiths. I meet Sam at the recent Telstra Business Awards in Tasmania. Now, one of my jobs as the emcee was to announce the finalists for each category and read out a short bio about their business. Each business always got a round of applause … although some got a bigger applause than others. Willie Smith’s Cider got the biggest by far …. Quite heartfelt, it was! So, in kicked my marketing brain. What are they doing that other businesses aren’t? What makes them so special? Basically … Why all the love?! At the end of the night I suggested he come on the show and reveal his secret sauce. “Hell yeah!” was his measured response. So, here’s Sam Reid, co-founder of Willie Smith’s Cider. Also in this episode of your favourite marketing podcast, I share my top 10 ice-breaker questions that I use during pre-interview chats, and in general when meeting people for the first time. They get past the surface and fast-track getting to know someone at a much deeper level. And I even give you my answers to each of the questions. Yep … it gets personal! Let's do this!  EPISODE TIMELINE 02:12  Welcome & overview 04:36  Today’s guest introduction - Sam Reid of Willie Smiths 05:53  Interview with Sam Reid of Willie Smiths 46:07 Insights in to WebCentral & Designcrowd 48:02  My Top 3 Attention Grabbers from my chat with Sam Reid of Willie Smiths 50:50  My Top 10 Ice-Breaker Questions 57:40  Wrap-up and insights in to next week’s guest  EPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!RESOURCES & LINKS MENTIONED Willie Smith's official website Joshua Nichols on how to create an amazing customer experience Arthur Greeno on why a business should break Guinness World Records Dave Munson on how to create engaging business stories that sell My Top 10 Ice-Breaker Questions blog post (add your own questions here) How to outsource to The Philippines Cornerstone Business Solutions official website   MY TOP 3 MARKETING ATTENTION GRABBERS Sam’s tip on how to attract and retain great staff - Let people add themselves and their personality to your culture. Have them solves problems in their own way, in their own style. It’s incredibly empowering for them. The bottomline - stop trying to micro manage everyone. Free yourself up so you can create new things - I love Sam’s passion for creativity and innovation. The Festival wouldn’t have happened if he hadn’t created space between the day-to-day running of the business, and time to think. Who’s guilty of not doing this? I am. But when I do find time to sit and think; or walk and think; it’s bloody beautiful. So … here’s a couple of ways to create that time - 1. Be less controlling, and trust that your staff will solve problems in their own way; 2. Offshore process-driven tasks - Identify all those tasks that are taking up your precious time and money, and send them to places like The Philippines. We’ve covered this at length in past episodes - but if you want to cut to the chase, check out Cornerstone Business Solutions - an off-shoring business that I have an interest in, I believe in it so much. “We’re all about being memorable” - Are you? If not, why not? I’m guessing as a listener of this show you are constantly looking for ways to stay on your customers’ shopping list. Whether it be through offering an amazing customer experience (like past guest Joshua Nichols of Platinum Electrics); or breaking Guinness World Records like past guest Arthur Greeno of Chick Filay; or creating amazing stories that emotionally engage your customers like Dave Munson does of Saddleback Leather. There’s no shortage of ways to do it, so just choose one and get on with it!  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that’s Chief Suffering Officer) of the mythical country ... Sufferlandria. Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world. And the world responded very favourably. So much so that he took it down as quickly as he put it up! You’ll find out why shortly. He then had his confidence boosted after being called an assassin, and a sadist, and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest. It’s now a multi-million dollar brand run out of his home in Tasmania. Now do not fear, this isn’t an episode for middle aged men in lycra! Uh-uh, I think you’re gunna love this, as we uncover: The importance of creativity in building a brand people love How to build a tribe of long-term, loyal customers The importance of an authentic brand language Why humour is important in your marketing messages A secret social media strategy ... that doesn’t involve you! Plus I share some feedback from a motivated listener who sent me a letter typed on a 1952 Remington typewriter. Love a bit of old school marketing. Let's do this!EPISODE TIMELINE 02:03  Welcome & overview 03:38  Today’s guest introduction - David McQuillen of Sufferfest 05:53  Interview with David McQuillen of Sufferfest 38:06 Insights in to WebCentral & Designcrowd 40:24  My top 3 attention grabbers from my chat with David McQuillen of Sufferfest 42:56  Listener feedback who's testing a referall marketing idea shared on a past episode 48:08  Wrap-up and insights in to next week’s guestEPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!RESOURCES & LINKS MENTIONED The official The Sufferfest website The official Sufferelandria website Interview with Vinomofo re challenging your category Interview with Orange Sky Laundry re brand language Buy Timbo’s new marketing book The Boomerang EffectMY TOP 3 MARKETING ATTENTION GRABBERS Brand Language - Take a good hard look at how you speak to your precious prospects and customers. In fact, take a look at how your whole industry speaks to them. Is there an opportunity to engage with them in a more authentic way? Maybe you could start by giving them a name. Remember the guys at Orange Sky Laundry - they call their customers their homeless friends. You’re my motivated small business owners. And David has his suffer-landrians. What do you call your clients? Brand extensions - Look for additional ways to sell more. David has videos, camps & tours, merchandise, license arrangements with gyms, downloadable PDFs. What can you add to your business? Tribe-led social media - This one is genius. The idea of seeing your raving fans create Facebook groups, Forums and other social channels to talk about YOUR business! How cool is that! Now  whilst this is not something you can overtly instigate, it IS a result of building a tribe of long-term, loyal followers. If anyone wants to start a Small Business Big Marketing discussion group, I’d love to hear from you.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry. [Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here’s how."] [Tweet "'We’ve found something that clients are demanding and begging us for.' @dommholland"] The amazing thing is, software engineer Dom, knew nothing about towing. What he did understand was that technology is shaking the foundations of every industry. That every industry has massive potential, and it’s just about working up the right model that delivers customers what they want, and makes it incredibly easy for them to use you. [Tweet "'Everyone coming to your site looks for the same thing – give it to them immediately'@dommholland"] Dom himself was last year awarded Queensland’s Young Entrepreneur of the year, and recently won the New Business Category at the 2016 Telstra Business Awards. I gotta tell ya, this chat is dripping with marketing gold, as Dom explains: How and why to disrupt your industry A pro-tip for ensuring your website converts visitors to buyers A simple hack to automating those annoying tasks in your business Why Google Adwords is better than trying to rank organically And so much more…. Seriously, hit pause and grab your journal. You know, there was so many learnings in this interview that I’ve captured them all in this blog post How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au. Plus I share a voicemail I received from a listener and very motivated business owner who read The Boomerang Effect recently, and has seen some outstanding results in his business. Enjoy this one … and remember, there’s magic in taking action.  EPISODE TIMELINE 01:42  Welcome & overview 03:04  Check in 04:37  Listener case study 06:30  Today’s guest introduction - Dom Holland of tow.com.au 08:03  Interview with Dom Holland 46:51 Insights in to WebCentral & Designcrowd 48:52  My top 3 attention grabbers from my chat with Dom Holland 51:05  Wrap-up and insights in to next week’s guest  EPISODE SPONSORS WebCentral Get your online marketing sorted with these exclusive listener offers. Designcrowd.com - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!  MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   Don't think disrupting your industry is only for the big players - the Ubers and Virgins and Tesla's of the world. Look for ways to disrupt your own industry. As Dom said "Every industry has massive potential for disruption. It's just about finding the best model for delivering the best customer experience." "All your website visitors are looking for the same thing. Give it to them immediately." So get crystal clear on what that thing is for your business, and make sure your website delivers on it upfront. And if you need help, contact WebCentral. Embrace change. The marketing world has changed so much in the past month, the past 6-months and certainly the past twelve months. And the changes we're seeing are playing right in to the hands of you and I ... small business owners with modest marketing budgets. So embrace this change, instead of letting it freak you out.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  

Hey team. Bonus episode today, and a different kind of one at that. No marketing gold, no business lessons (well maybe a couple), just an inspiring conversation with a couple of homeless people, and a fellow for whom volunteering has enabled him to see his work life in a whole different way. By the way, there’s a language warning on this one. Nothing outrageous, but I do get a little fired-up. You may recall a couple of episodes back I interviewed Lucas and Nic, the founders of Orange Sky Laundry – a mobile clothes washing service for homeless people. If you haven’t listened to it then I suggest you do. Nic and Lucas’s idea and passion touched me big time, so following that interview, I went and volunteered for them, spending a couple of hours at an Orange Sky Laundry parked on Collins Street in Melbourne’s CBD. I loved every bit of it. The chance to give back to people in need. The chance to learn some life lessons from those less fortunate. And the conversations I had with one of their volunteers, and a couple of Orange Sky’s homeless friends, have been life changing. I’ll share what I learnt, later on. So, listen in as I wander through Melbourne’s CBD trying to locate the Orange Sky Van ...

It is so easy to discount, to undercut your competition to get the business. Although it's an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it. This one's all about how to avoid discounting. [Tweet "'How and why to avoid discounting in your business"] In this fireside chat with Tas we cover: Tas's 3 effective strategies on how to avoid discounting Why building relationships is crucial in business The power of getting off the tools and focussing on what's going to generate the big bucks Some serious business courage   PLUS I head back to last week's interview with Orange Sky Laundry and my night out onsite with them. I capture a bit of a chat I had with Matt, one of Orange Sky's brilliant volunteers and Herb one of Orange Sky's homeless friends. Herb is one seriously beautiful human being. The first thing he did was give me two tickets to the footy as he had 4 bags with all his possessions in them that he wouldn't be allowed to bring into the ground. Here are 4 powerful lessons Herb taught me during our chat: There’s always someone worse off than you. Be grateful for what you have. And you don’t need much to be happy. Plenty of marketing gold in today's episode. Enjoy!    EPISODE TIMELINE   01:30  Welcome & overview 02:47  Today’s guest introduction - Tas Moulis of QPaint 03:44  Interview with Tas Moulis - Part 1 38:13  My top 3 attention grabbers from my chat with Tas Moulis 40:33 Insights in to WebCentral & Designcrowd 42:45  Interviews with Matt & Herb from my night on the road with Orange Sky Laundry 59:20  Wrap-up and insights in to next week’s guest    EPISODE SPONSORS    WebCentral Get your online marketing sorted with these exclusive listener offers. Designcrowd.com - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!    RESOURCES & LINKS MENTIONED   Tas's official website Episode 305 with Kelly Baker-Jamieson from Edible Blooms about online retail marketing Episode 205 with Josh Nicholls from Platinum Electrical on creating raving fans Buy Timbo’s new marketing book The Boomerang Effect      MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   Acknowledge that discounting really is a race to the bottom. In particular, avoid discounting with new clients - this sets a precedent that will be hard to break. Instead, work hard at ensuring they see massive value in you and what you offer. I talk about this extensively in The Boomerang Effect. Actively look for a problem and fix it. This idea is so beautifully counter-intuitive, but it works. Look at this idea as if you were a customer. How cool would it be for a business you’re dealing with to bring a problem to your attention, and then tell you it’s been fixed. Such a great way to build trust. I found Tas’s tough decisions inspiring: He refuses to discount, when a simple 10% off could secure the job. He chose to stop painting (something he was very good at), and focus on the high-value activities like quoting, which quadrupled his business. He sacked clients that made him and his staff miserable; and identified 4 types of clients he did want to work with. Go back to episode 183 with Dentist Paddy Lund who also did this with great success. He is gutsy enough to ask (and answer) the question “Where are we really at?”    OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things … A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry, who have become our 2016 Young Australians of the year, no less. One day they had a crazy idea to throw a washing machine and a dryer in the back of a van and go and help out the homeless by doing their washing. Orange Sky Laundry was born. Not only did they not realise that this crazy idea was a world first but it was what happened between hitting the go button on the washing machine and the load being finished and dried is what makes the real difference … conversations. I spent a night out on the road with Orange Sky Laundry and I had some really powerful conversations which I will bring to you in the coming weeks.   Here’s Orange Sky’s Why... Now I am seriously motivated to help these guys and you can help too. Here are 3 ways: You can volunteer You can donate (as little as $6) You can introduce them to someone you know, someone who can do the above 2 things or (and maybe even better) you can introduce them to a HUGE sponsor. I really loved bringing this episode to you and I hope you get as much out of it as I have.  EPISODE TIMELINE   01:24 Welcome & overview 02:20 A quick update on a recent episode about race car sponsorship 03:00 Today’s guest introduction - Nick Marchesi & Lucas Patchet of Orange Sky Laundry 04:11 Interview with Nick Marchesi & Lucas Patchet - Part 1 19:05 Insights into WebCentral 20:20 Insights into DesignCrowd 21:05 Interview with Nick Marchesi & Lucas Patchet - Part 2 33:10 My top 3 attention grabbers from my chat with Nick Marchesi & Lucas Patchet 35:50 Feedback from an annoyed listener 38:12 Wrap-up and insights in to next week’s guests    EPISODE SPONSORS   WebCentral listener offer – Beautiful and effective websites. Yes, you can have it all!   DesignCrowd.com - Save up to $100 on your first design The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!    RESOURCES & LINKS MENTIONED   Orange Sky Laundry's official website Episode 318 where I explore the pro's and con's of race car sponsorship Episode 300 with Daniel Flynn from Thankyou Buy Timbo’s new marketing book The Boomerang Effect    MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   Know your Key Messages. Go back and have a listen (in particular to Nic) who is pro at reeling off the key messages he wants to get across about Orange Sky. An example is when I ask him “why does Orange Sky exist?” he replies - 1. Restore respect. 2. Improve health standards. 3. Reduce the strain on resources. And I’ve noticed he responds with exactly the same answer in every interview he does. So I encourage you to have 3-5 key messages that you share whenever you get the chance. Have a name for your customers. Orange Sky call them their Homeless Friends. I call you my Motivated Business Owners. Doing so brings emotion and connection to your marketing. Orange Sky needs our support. As I mentioned earlier, I helped out at an Orange Sky Laundry the night after this interview. I got to meet some homeless friends and had some beautiful conversations.  I’ll share my experience in an upcoming episode. Now I’m more determined than ever to help Orange Sky grow and I hope you are too. How? Volunteer (Button on OrangeSkyLaundry.com.au) Donate to Orange Sky Laundry Introduce them to someone you know who can help  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

This episode was recorded on the second Small Business Big Marketing Outsourcing Tour to the Philippines. Now before we get started I know that outsourcing means different things to different people and I've covered my thoughts on Australian businesses outsourcing to the Philippines on the blog. This episode is all about looking at the glass half full. I share my thoughts as I taxi down the runway in Manilla, ready to take off back to Melbourne and I also captured some of my guests thoughts, opinions and 'aha' moments in the minibus after the tour as well. Here are some of those insights. 1. Adam Longhurst from Leather Italia Why did you join the tour? Adam has felt the full force and effect of fluctuations in the Aussie dollar. He attended the tour with his eyes wide open to see what opportunities there were for outsourcing any of the labour components of his business. Aha Moment? Outsourcing bookkeeping and accounting. When Adam sat back and really thought about it, he realised he was spending a disproportionate amount of time on the books. Now it’s certainly important to be across the numbers but is that really what he went into business to do? Outcome? Adam loves his accountant, he’s highly skilled and one of his trusted advisors BUT he’s constantly on his back about bookkeeping. Tony doesn’t want to do the books, he doesn’t like doing the books, however another full time employee in Australia is cost prohibitive. Some people buy components offshore, we’re trying to buy some labour offshore. If we grow, then more money and jobs will come off the back of that directly into the Australian economy too. 2. Russ Porteous of Firewize Why did you join the tour? I wanted to see, in person how business is done in the new economy. Aha Moment? We went to a BPO (Business Process Outsourcing) that was as professional an outfit as ever I’ve seen anywhere. Outcome? This tour is on the back of 15 years of research, I’ve come to crystallise in my mind how we can move from an adhoc outsourcing basis to a more streamlined, wholistic and professional strategy. 3. Marcus Nicholls & Ariel Endean of Akuna Pet Resorts Why did you join the tour? We had been considering outsourcing for 2 years. We were already outsourcing some small tasks but we were afraid of going further. Aha Moment? I wasn’t expecting to see just how dynamic the team here in the Philippines are. They truly look and function with the same intelligence, creativity and drive as a crack team in Australia. Outcome? Just start. You’re going to in the next 5-10 years anyway as this is the direction the world is going. 4. Will Porteous (Russ's son) Will is the son of Russ and work's for Firewize and is also studying engineering at uni. Will's take away was that it was a real 'eye opener'. He said that 'when you think about outsourcing you automatically think ‘sweatshop’ but it absolutely was not. It’s just like Australia, so professional and well organised.' I asked Will what he was going to say to his mates about the tour. He said: "I’d say to my mates that are in uni that they need to be way ahead of the curve. Just pumping work out is not going to get you a job." 5. Amanda Stevens & Brendan Buchanan  Past guest of the show happened to be in the Philippines at Cornerstone Business Solutions inducting a new team member. here are a few quotes from the show: "We came here with pretty high expectations""The output is just extraordinary. We’re talking world class output." Aha Moment The other surprise has been their ability to follow a process but also demonstrate incredible initiative around it. People underestimate how well they will understand the rationale behind a project. So how about that? I'd love to know your thoughts on the show and about outsourcing in general. Success stories? War stories? As you can probably tell I'm pretty keen on outsourcing as not only a marketing strategy but a business strategy. It's time to start taking positive steps to a more productive and enjoyable business life.  *** As an aside, it may be interesting to some listeners to understand how these tour came about; so, here's a short time line: Episode 157 - I interviewed David Warne from the Sydney Tall Ships business We became friends, but then he disappeared, only to pop up about two years ago. He'd moved to The Philippines with his family, along with the whole back office of the Sydney Tall Ships business as well. That resulted in a 90% reduction in running costs, and a 21% increase in turnover. That called for another interview - which appeared in Episode 254. During that interview he had some great tips on how to effectively outsource to The Philippines. Then, in 2015, I then took a group of listeners over to The Philippines on a business outsourcing tour. Here's my personal insights from that Philippines outsourcing tour. And that brings us to to this interview. Enjoy!   EPISODE TIMELINE 00:42 Welcome & overview 02:57 Starting at the end - my thoughts on the tour as I head to the airport 06:01 Learnings from the tour - Adam Longhurst of Leather Italia 11:48 Learnings from the tour - Russ Porteous of Firewize 16:13 Learnings from the tour - Marcus Nicholls & Ariel of Akuna Pet Resort 22:41 Insights in to WebCentral & Cornerstone Business Solutions 25:12 Learnings from the tour - Will Porteous 30:27 Learnings from the tour - Amanda & Brendan Stevens 35:11 Wrap up / summary 35:55 My top 3 attention grabbers from the Freedom through Outsourcing Tour 37:23 Wrap-up and insights in to next week’s guests    EPISODE SPONSORS (PLEASE SUPPORT THEM) WebCentral listener offer – Helping your website get found, fast. Cornerstone Business Solutions Reduce your business running cost by up to 90%    RESOURCES & LINKS MENTIONED   Episode 268 - Insights into last year's outsourcing tour to the Philippines Episode 255 - Killer tips on outsourcing with David Warne Episode 196 - How to save up to 90% on labour costs using outsourcing with Mini Mover's Mike O'Hagan Episode 311 with Mark Nicholls on extreme customer service Episode 181 - How to market to women with Amanda Stevens Buy Timbo’s new marketing book The Boomerang Effect    MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE Diversity of skills – Outsourcing to The Philippines isn’t limited to getting a VA to help with your back office admin. I saw specialists in bookkeeping, accounting, CAD drawings, graphic design, social media management, inbound and outbound calling and heaps more. Teams – If you’re going to outsource and plan to put on multiple staff around the one discipline (eg. marketing or finance or admin), then it makes sense to have them all in one place, like Brendan and Amanda have done. And I don’t mean the same country, or city. I mean in the one building. We visited multiple businesses that make this possible. Don’t make this bigger than it needs to be – what we’re really talking about here is simply employing people. Yes, they may thousands of miles away; but they’re smart, motivated, highly educated, they speak great English and are only a Skype video call away.  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced. Have you ever wondered what the ROI on sponsoring a race car is? I've often wondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway? In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing.   By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement. The verdict? I'm all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive! Enjoy this one team, I know I did!        EPISODE TIMELINE   02:08  Welcome & overview 02:55  Insights into WebCentral 04:04  Today’s introduction to the race day 17:30  Cornerstone Business Solutions 18:50  Race day - Part 2 34:08  My top 3 attention grabbers from the race day 36:46  Wrap-up and insights in to next week’s guests      EPISODE SPONSORS (PLEASE SUPPORT THEM)   WebCentral listener offer – Helping your website get found, fast.   Cornerstone Business Solutions Reduce your business running cost by up to 90%    RESOURCES & LINKS MENTIONED   The Laser Group's official website Steve Richard's official racing site Small Business Big Marketing Blog: Seeding, Sponsorship and Social Media Episode 14 - How seeding can help grow your brand Buy Timbo’s new marketing book The Boomerang Effect    OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Have you ever thought to yourself… Should I sell my business, pack everything up and just hit the road? Well I have found a guy that has done just that and is literally living the dream. He and his wife owned and ran a printing business for 12 years. They were in the daily grind, employing staff, constantly keeping the wheels turning to pay the bills. Then one day they decided to pack up, sell up and go on a 16 month road trip around this beautiful country with their two young children and you wouldn’t believe it… This trip spawned a whole new business. In this fireside chat we cover: The motivation behind creating the documentary 'The Big Lap" How to create content even when you have no experience Content marketing on steroids How to use Facebook advertising to drive traffic to your website then sales Re-marketing on facebook Building a community I also cover a marketing question from ME. I've been bugged by a particular SEO question for months. When you create a piece of content for your website you should write around a specific keyword or key phrase. As you know I cover a wide range of small business marketing topics on each and every episode so I'm often stumped as to what should be the 'focus keyword'. So I turned to SEO expert and past guest of the show Rand Fishkin from Moz. *GEEK ALERT* Here's Rand's response: There's not much metadata required these days. The page title, meta description, and any schema markup (https://moz.com/learn/seo/schema-structured-data) that applies, and that's pretty much it. If you're looking for more on how on-page SEO works these days, check out https://moz.com/blog/on-page-seo-8-principles-whiteboard-friday If your challenge is more choosing what to make the focus keywords, my advice would be to think about the problem the podcast/shownotes solve for people, and what folks might search for that would result in them being extremely happy to find that particular show. A tool like Keyword Explorer (from Moz) or Ubersuggest (which is free) might help, too. Geek is Chic! If this makes no sense to you feel free to send this to your web developer to help you out.    EPISODE TIMELINE   01:03 Welcome & overview 02:40 Insights in to WebCentral 03:55 Time for a check-in on the week 05:41 Today’s guest introduction - Steven Baille of Expedition Australia 06:45 Interview with Steven Baille - Part 1 15:13 Insights in to Cornerstone Business Solutions 17:23 Interview with Steve & Natalie Warner - Part 2 38:45 My top 3 attention grabbers from my chat with XXX 40:30 SEO questions answered by Rand Fischkin from Moz 43:24 Listener feedback 46:06 Wrap-up and insights in to next week’s guests    EPISODE SPONSORS (PLEASE SUPPORT THEM)   WebCentral listener offer – Helping your website get found, fast. Cornerstone Business Solutions Reduce your business running cost by up to 90%    RESOURCES & LINKS MENTIONED   Steven's official website Episode 262 with Rand Fishkin on SEO tips for small business 9 ways to improve your SEO from the Small Business Big Marketing Blog Buy Timbo’s new marketing book The Boomerang Effect    MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   Have the confidence to front some videos or audios for your business - Steve and his family fronted 200 hours of footage without any media training. I started this show without any interviewing experience. I talk about this in my book, plus there’s a chapter on video content ideas. Use original content as a way to get people inside your business (in Steve's case, his website). Focus on creating insanely helpful content and the clicks (and sales) will follow. Promote that content on Facebook - whether it be a boosted post or Facebook ads. This can be more effective than going for the direct sale.      OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

It is not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne's Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock and roll bar. Since then he has re-named the street on which it resides to AC/DC lane and attracts some of the biggest names in rock and roll to perform side shows in his dark and shadey, 200 person bar.

10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his! Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted  and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work. He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly. In this chat we discuss: Soren's theory on Leonardo DaVinci and diversity Functional design for workspaces The importance of beautiful furniture The art of story telling The importance of intention in every little thing you do The business failings that lead to Work Club The power of a community and his version of TED – The Florence Guild Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already. I defer a listener question to good friend and original co-host of Australia’s best marketing podcastLuke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook. Yep, another big show today. Let's do it!

You know how much I love a cubicle escapee story … someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia’s first organic cold pressed juice brands … Greene St. Juice Company.

Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture - how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or electrician? Here are some of my tips: Cover your car in fridge magnets and park it somewhere where there’s high foot traffic Place a sticker somewhere obvious on the appliance I’ve gone and crowdsourced the answers (Facebook): John Hawes: Simple, fast, beautiful, responsive website. Lee Young: Hold fun and interactive sessions at schools around electrical safety ­ the kids then go home and tell Mum & Dad about this crazy sparky guy who showed them how electricity works and why it’s dangerous. Hunter Leonard: If it's a hair on fire emergency business, you gotta wonder whose hair on fire emergency well-handled would gain the most publicity. Do you fix the Kardashians bathroom sink that's clogged with all that black hair colour, or Prime Minister Malcolm Turnbull's toilet on the election tour bus (no hair in that! ­what goes on in that tour bus?!). I'd opt for fixing a famous person or famous bloggers drain and then getting them to tell their world about it! Brendan McNally: Get clear on your keywords then create landing pages for each one ­ blocked drains, burst hot water service etc. Don't forget to have some quality ‘helpful’ content on your main site around after hours emergencies, around each specific emergency call out, i.e. How to reset the Safety switch; or How to turn off your mains water.  EPISODE TIMELINE 00:30  Welcome & overview 02:33  Today’s guest introduction - Nigel Godfrey of Miss Universe New Zealand 03:42  Interview with Nigel Godfrey - Part 1 16:18  Insights in to Netregistry & Designcrowd.com 18:25  Interview with Nigel Godfrey - Part 2 41:23  My top 3 attention grabbers from my chat with Nigel Godfrey 43:00  Motivational marketing quote of the week 46:16  Listener question 49:19  Wrap-up and insights in to next week’s guests    EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month. Designcrowd.com - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!    RESOURCES & LINKS MENTIONED Nigel's Official Website Episode 262 with Rand Fishkin on SEO for small businesses Buy Timbo’s new marketing book The Boomerang Effect    MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   We need to celebrate entrepreneurs, the way we celebrate athletes and socialites. Let’s lose the tall­ poppy rubbish and start to place the people who create extraordinary businesses on pedestals. It’s certainly what I try to do with this show. If you find yourself with a toxic business where things aren’t coming together ­then pull out the whiteboard and mind map all the different parts of the business. Make hard decisions around what or who to keep and let go of. You can’t please everyone. If you try to then you’ll mean nothing to no­ one. Pick a niche and chase after it. They’ll love you, even if no ­one else does!    INSPIRATIONAL MARKETING QUOTE In ~1920, self?help author Robert Collier once said … “Tell him what to do. Tell him to put his name on the enclosed card, stamp and mail it. Or pin his check or dollar bill to this letter and return it in the enclosed envelope.” What's the lesson? People need to be told what to do. Be sure to have a clear call to action (CTA) on every piece of marketing you create. Look at eBay’s ‘Add To Cart’ button ? you can’t miss it. The big guys have spent millions researching the heck out of consumer behaviour so you don’t have to. Just observe and copy what works for your business. Ask yourself ... ‘what do you want someone to do having read, watched, or listened to a piece of your marketing?’ The obvious answer is to buy from you ... but buyer behaviour isn’t that simple, there may be a few steps in between your marketing and a purchase. So consider these other calls to action: ? Register their interest ? Give you their contact details g. Email, phone ? Share it via social media ? Attend an event  OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.

Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.

You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case. The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.

My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence? The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing.

Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be. Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.

Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.

Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.

Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career. The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing.

Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing.

Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing.

There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing.

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast. Yep, another big epsidoe of your favourite marketing podcast. The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing.

In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing.

Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business. Here's how he did it. The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing.

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need. The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields! The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing.

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Cool, huh? Brave, definitely! The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing.

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing.

Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong! He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing. If you want to know what it's like to not have a job but earn good money then listen in - as Gary and his team have mastered the art of loving what they do. The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing.

What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ... The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing.

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting! You ready? Excellent. Let's do this ... The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing.

After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back! The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing.

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action. Yep, you guessed it … another massive episode of Australia’s best marketing podcast. The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing.

What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Join me as she explains how. The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing.

Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business. The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing.

Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing.

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another big episode of Australia's best marketing podcast. So let's get stuck ... right in. The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing.

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store. Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in! The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing.

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Listen in to find out what he's done and how it's impacted his business. The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing.

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big episode of Australia's best marketing podcast. Let's go! The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing.

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.

How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.

Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing.

Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail  it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy!     EPISODE TIMELINE   00:36  Welcome & overview 03:00  Time for a check-in on the week 05:34  Today’s guest introduction - Brian Hight 07:10  Interview with Brian Hight - Part 1 20:26  Insights in to 99Designs & Netregistry 22:14  Interview with Brian Hight - Part 2 32:05  My top 3 marketing learnings fro my chat with Brian Hight 33:58  Motivational marketing quote of the week 34:09  Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM)   Netregistry special offer – Get your online marketing sorted. Websites from $79 / month. 99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.     RESOURCES & LINKS MENTIONED   Hooked Online Blog Post Thanks to Kel Hennessy of Chickittyboo for my leather gifts     MY TOP 3 MARKETING TIPS FROM THIS EPISODE   Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!" No matter what content you're creating, ensure it's quality. Brian calls it compelling. You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos.     INSPIRATIONAL MARKETING QUOTE   "People may hear your words, but they feel your attitude." John C Maxwell     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.   The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers! Listen in. You'll be hooked ;0) The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out. Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'. Join me as he shares how he’s FKN well done it ;0) The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing.

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0) The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing.

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford. Yep, another big show ... Let's go! The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing.

Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing.

Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped! Let's do this! The post 270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A appeared first on Small Business Big Marketing.

Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing.

Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it! The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Marketing.

Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing.

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table. The post 266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo appeared first on Small Business Big Marketing.

Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need. The post 265 – Pinchapoo is a cheeky charity founded on a very personal story. appeared first on Small Business Big Marketing.

Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it. The post 264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather appeared first on Small Business Big Marketing.

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today's episode. The post 263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts appeared first on Small Business Big Marketing.

Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy! The post 262 – Rand Fishkin on SEO Tips For Small Business appeared first on Small Business Big Marketing.

Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're created. The post 261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. appeared first on Small Business Big Marketing.

Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats. Enough talk. Let's do this! The post 260 – Four successful business women share their marketing & business tips appeared first on Small Business Big Marketing.

Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer. Plenty to cover, so let's get stuck, right in. The post 259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz appeared first on Small Business Big Marketing.

Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves. Yep. Another big show. Let's do this! The post 258 – How to market your business on a shoestring with Aydin Mirzaee appeared first on Small Business Big Marketing.

Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's do this! The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing.

Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an inspiring marketing quote from none other than Martin Luther King. Ready? Me too. Let's do this. The post 256 – How to stay productive in business during a crisis appeared first on Small Business Big Marketing.

Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking The Boat business tours. The post 255 – Killer Tips For Outsourcing To The Philippines appeared first on Small Business Big Marketing.

In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done. The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing.

The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic. The post 253 – Banning kids had some unexpected consequences for this restaurant owner. appeared first on Small Business Big Marketing.

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing.

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action. Let’s do this! The post 251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes appeared first on Small Business Big Marketing.

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. Enjoy ? The post 250 – Long live the marketing crazies appeared first on Small Business Big Marketing.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book. Yep, big show as usual. Let’s get stuck right in! The post 249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. appeared first on Small Business Big Marketing.

An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. appeared first on Small Business Big Marketing.

A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety appeared first on Small Business Big Marketing.

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start. Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame. Let's do this! The post 246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner appeared first on Small Business Big Marketing.

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy! The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing.

25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go! The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing.

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath. The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing.

Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. The post 242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up appeared first on Small Business Big Marketing.

Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!). I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result. Let's go! The post 241 – This physio gets a grip by turning to socks. Yeah, socks! appeared first on Small Business Big Marketing.

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive! The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent appeared first on Small Business Big Marketing.

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy! The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big Marketing.

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube. I also answer a listener question about DIY SEO, and announce that last week's guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members. Let's do this! The post 237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product appeared first on Small Business Big Marketing.

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time. I also answer a listener question about generating back-links through guest blogging. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish appeared first on Small Business Big Marketing.

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass! The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing.

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go! The post 234 – Olympian Steven Bradbury on never giving up appeared first on Small Business Big Marketing.

"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way. The post 233 – How to start a cool little business and clean up, with Joe Drew of myBins. appeared first on Small Business Big Marketing.

Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that! The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big Marketing.

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game. Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney. Let's go! The post 231 – How to play a bigger game with Rowdy McLean appeared first on Small Business Big Marketing.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business. Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it's another big show. Let's go! The post 230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. appeared first on Small Business Big Marketing.

Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible. Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It's a ripper and is aimed at helping you grow your business. Thanks Ben! Ready? Let's do this ... The post 229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! appeared first on Small Business Big Marketing.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?" Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go! The post 228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. appeared first on Small Business Big Marketing.

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey. Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what's been a great week for me personally. Yep, it's another big show. Let's get stuck right into episode 227 of Australia’s #1 marketing show. Go! The post 227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! appeared first on Small Business Big Marketing.

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush] Let's get stuck right into episode 226 of Australia’s #1 marketing show. Go! The post 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham appeared first on Small Business Big Marketing.

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up! The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing.

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I answer a question from a listener who's keen to know how to beef up his resume. Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go! The post 224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! appeared first on Small Business Big Marketing.

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview. Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this! The post 223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower appeared first on Small Business Big Marketing.

This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success. Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut! Let's do this! The post 222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy appeared first on Small Business Big Marketing.

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go! The post 221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht appeared first on Small Business Big Marketing.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go! The post 220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. appeared first on Small Business Big Marketing.

Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!! Let's do this! The post 219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business appeared first on Small Business Big Marketing.

Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this! The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) appeared first on Small Business Big Marketing.

Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode. My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association. Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in. Let's go! The post 217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg appeared first on Small Business Big Marketing.

From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities. The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing.

Michelle Bridges is Australia's most influential personal trainer and a brand unto herself. She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants. Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff! Plus a listener shares some great insights he's leaned from listening to this show, and how he's now applying them in his business to great effect. Let's go! The post 215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! appeared first on Small Business Big Marketing.

Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood. You'll be amazed at where the idea came from. It's inspirational stuff. The post 214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. appeared first on Small Business Big Marketing.

For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand. The post 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon appeared first on Small Business Big Marketing.

How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ... The post 212 – A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing.

Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months. The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing.

Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD! The post 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna appeared first on Small Business Big Marketing.

"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?" I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them. And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business. Sound familiar? Cool. Well you're not alone. So listen up! The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing.

When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show. The post 208 – How to use humour to grow your business. How funny’s that?! appeared first on Small Business Big Marketing.

What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months. From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name. Let's do it! The post 207- Timbo tackles your most pressing marketing questions. appeared first on Small Business Big Marketing.

If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it's clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share. The post 206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix. appeared first on Small Business Big Marketing.

At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too. The post 205 – How to create raving fans with Joshua Nicholls from Platinum Electricians appeared first on Small Business Big Marketing.

This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy software, Saasu, has attracted around 100,000 users. The post 204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu. appeared first on Small Business Big Marketing.

If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show! The post 203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah! appeared first on Small Business Big Marketing.

This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show! The post 202 – How to get booked solid in three months. appeared first on Small Business Big Marketing.

It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let's get started! The post 201- Get more done with less, freebies, how to avoid being unsuccessful … plus a bunch of marketing tips! appeared first on Small Business Big Marketing.

It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 - Luke “Lukey” Moulton. Listen up! The post 200 – It’s episode 200 of Australia’s #1 marketing podcast. And I’m joined by a very special guest. Very special! appeared first on Small Business Big Marketing.

When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on. My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each. Alas, Actionable Books was founded. And is now a thriving online business, that up until three months ago, was being run out of a cave in Spain! Press play for some marketing gold about content creation, content curation, embracing failure and living the location independent lifestyle. The post 199 – How to benefit from a business setback. appeared first on Small Business Big Marketing.

Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast! The post 198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire. appeared first on Small Business Big Marketing.

When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play! The post 197 – How creating helpful marketing can change your life, with Melissa Maker from Clean My Space appeared first on Small Business Big Marketing.

A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let's do this. The post 196 – How to save 90% on labour costs using outsourcing (AKA off-shoring) with Mini Mover’s Mike O’Hanagan. appeared first on Small Business Big Marketing.

In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started! The post 195 – Does sex sell? 350,000 Instagram followers of frank body scrub think so. appeared first on Small Business Big Marketing.

Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper. The post 194 – AFL legend Warwick Capper talks business. No, seriously! appeared first on Small Business Big Marketing.

It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners. The post 193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. appeared first on Small Business Big Marketing.

Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening! The post 192 – TV star, David Reyne, shares his transition from the small screen to Real Estate. appeared first on Small Business Big Marketing.

If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today. Karen has certainly reached her destination and she shares exactly how in this episode. PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we? The post 191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. appeared first on Small Business Big Marketing.

This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing. In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let's get started! The post 190 – A live Q&A full of small business marketing gold, from the Westpac Small Business Innovation Forum. appeared first on Small Business Big Marketing.

Gerry Ryan is not just a business owner. He is a bonafide *gazillionaire* who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode... The post 189 – Insights in to success with gazillionaire business owner, Jayco’s Gerry Ryan. appeared first on Small Business Big Marketing.

At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14. His latest venture, BioSolar, has one important difference - it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical mould and with a little outside-the-box thinking, you can create a small business that makes a big impact. Let’s get into it! The post 188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr. appeared first on Small Business Big Marketing.

In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch. I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up ... The post 187 – How customising your offer can grow your business, with Rozibaby’s Tahir Baig appeared first on Small Business Big Marketing.

Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up ... The post 186 – Stand out by building a strong brand, with tuck shop owner Miss Chu. appeared first on Small Business Big Marketing.

Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it's exactly what he did! Listen up ... The post 185 – Proof that changing who you are can positively impact business growth. appeared first on Small Business Big Marketing.

Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there's a little nudity thrown in for good measure ;0) The post 184 – Celebrating business milestones, switching off, business isolation and a touch of nudity. appeared first on Small Business Big Marketing.

What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week. The post 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode. appeared first on Small Business Big Marketing.

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information. The post 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley appeared first on Small Business Big Marketing.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women. The post 181 – How to Market to Women with Amanda Stevens. appeared first on Small Business Big Marketing.

The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral. The post 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. appeared first on Small Business Big Marketing.

Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned." Bring it on, I said! Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses PLUS listen in for a ninja marketing tip that we could all benefit from. The post 179 – You don’t need a business coach, right? appeared first on Small Business Big Marketing.

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today's episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality. The post How to overcome fear and create the business of your dreams, with cameleer Russell Osborne appeared first on Small Business Big Marketing.

Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it. The post Son buys Dad’s business. What happens next is amazing. appeared first on Small Business Big Marketing.

How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books and founded three separate million-dollar businesses. The post Entrepreneur Dale Beaumont on how to take 3 months off each year! appeared first on Small Business Big Marketing.

Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in! The post Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. appeared first on Small Business Big Marketing.

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market. Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up! The post A $60M business in two-years thanks to a one word domain name. appeared first on Small Business Big Marketing.

Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business. Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up ... The post Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media appeared first on Small Business Big Marketing.

Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients. Plus find out how you can keep tabs on Skye's progress in the future, and hear about my big goal for 2014. The post Listen in on a private marketing consultation I had with a listener recently. appeared first on Small Business Big Marketing.

Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...). PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now ... The post How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin. appeared first on Small Business Big Marketing.

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up! The post This guy built a retail empire, got incredibly sick then chased down his passion. appeared first on Small Business Big Marketing.

Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it! The post A video marketing strategy with massive SEO implications. appeared first on Small Business Big Marketing.

Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps. The post 168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline! appeared first on Small Business Big Marketing.

Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road. The post How & why to use a virtual assistant. appeared first on Small Business Big Marketing.

Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector. The post How to get customers to tattoo your logo on their body! appeared first on Small Business Big Marketing.

Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up ... The post How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! appeared first on Small Business Big Marketing.

It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your 'to do' list; and some enlightening listener comments. So much to cover ... so little time! The post Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D ! appeared first on Small Business Big Marketing.

Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight! PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days! The post This Brooklyn martial arts school is nailing old school marketing. Big time! appeared first on Small Business Big Marketing.

In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a lovely, quite hotel in Melbourne's gorgeous countryside, and why it was important to them they go back into business. PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who's made the jump out of corporate and started their won business. Happy days! The post A story about business recovery after a disaster. appeared first on Small Business Big Marketing.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy! The post How to turn a passion into a business. appeared first on Small Business Big Marketing.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months! The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing.

Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?! The post How to use cold calling to make money. appeared first on Small Business Big Marketing.

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show. The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Big Marketing.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business. But it wasn't all plain sailing. (Excuse the pun ;0) The post Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet. appeared first on Small Business Big Marketing.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy! The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go! The post How to write copy that converts. appeared first on Small Business Big Marketing.

What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing.

Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are talking marketing G O L D , SBBMers! Marketing gold. The post The ‘retail is dead’ episode. Plus loads more marketing gold. appeared first on Small Business Big Marketing.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week. The post Travelsim CEO talks partnerships, messaging and the moment that changed everything. appeared first on Small Business Big Marketing.

So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another. Happy days! The post It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning! appeared first on Small Business Big Marketing.

" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat. PLUS I tackle a question from a listener who is wanting to start a business naming business. And I have a whinge about a couple of big brands that have let me down recently through their social media activity - well, make that lack of social media activity. Enjoy! The post Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode! appeared first on Small Business Big Marketing.

It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques. PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy! The post How To Promote Your Business Offline. AKA old school marketing! appeared first on Small Business Big Marketing.

As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which can often lead to money being left on the table. That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months. Plus I announce a Melbourne listener meet up. Listen in ... The post Marketing ideas abound, 7 listener questions answered plus I get on my soapbox! appeared first on Small Business Big Marketing.

Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now seriously reaching for the stars, with a goal to now save millions of lives in third world countries. How? Well, to start with he's just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That's what I call guts! PLUS in this episode I tackle a question from 13-year old Jess, who is keen to know how to start a surf brand. Listen in ... The post Here’s a lesson in business courage. It’s inspiring stuff! appeared first on Small Business Big Marketing.

The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that! Opening in 2004, The Henry Jones very quickly established itself as a leading hotel and destination within Australia thanks to a segment on the renowned travel show Getaway ... then, shortly after, a half-page review in the New York Times. Boom! Listen in to how they did it ... The post How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. appeared first on Small Business Big Marketing.

Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well! The post The GFC forced this financial adviser to fully embrace content marketing. appeared first on Small Business Big Marketing.

In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy! The post How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! appeared first on Small Business Big Marketing.

This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%. The post Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012. appeared first on Small Business Big Marketing.

Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he's also a copywriter by trade and owns a copywriting agency in Perth, West Australia. He's an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he's got some great insights in to the importance of copywriting for small business. Enjoy! The post How to represent your country AND the importance of a copywriter! appeared first on Small Business Big Marketing.

Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year. For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim's Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is. Enjoy! (And don't forget to share with one other small business owner). The post Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing. appeared first on Small Business Big Marketing.

The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season), what messages work best and how they're using social media to seriously engage with their audience. PLUS I share what's going on inside the Small Business Big Marketing Forum - there's plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show. So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0) The post A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show. appeared first on Small Business Big Marketing.

Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they're standing on and become the thought-leader in their industry. Great content marketing starts with identifying your editorial mission. "My editorial what?!", I hear you say. Great question. That's why this bonus episode is 100% dedicated to helping you uncover your editorial mission, in order to make your content marketing a breeze. Enjoy! The post Attention content marketers … How to get clear on your editorial mission. appeared first on Small Business Big Marketing.

Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people. PLUS in this episode of Australia's #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy! The post How to create marketing to attract amazing staff with The Physio Co’s Tristan White. appeared first on Small Business Big Marketing.

Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women's Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?! PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there's plenty coming in, let me tall you!). Enjoy! The post Red Balloon’s Naomi Simson talks happiness. appeared first on Small Business Big Marketing.

Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something. He decided to start his own bottled water company (as if that market place wasn't already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit. This is another inspiring story of starting a business and doing the world of good. Not unlike my fireside chat with another social entrepreneur in Rebecca from Streat late last year. PLUS in this episode of the Small Business Big Marketing show I help listener Christian promote his local bookkeeping business having been made redundant from his full-time job PLUS I share what's happening inside the Small Business Big Marketing Forum. The post How to enter a crowded market place. appeared first on Small Business Big Marketing.

Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith - who has recently launched the wonderful book titled 'Learn Small Business Start-Up in 7-Days'. Covering all the start-up essentials from finances, through to cloud technology through to legal matters - there's an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather's book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing. PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business's marketing strategy PLUS I share what's happening inside the Small Business Big Marketing Forum. So much to cover, so little time! The post How to market a professional services business with Heather Smith. appeared first on Small Business Big Marketing.

It's time for another round of Funny Business with Timbo and AG. This time: - Timbo shares a recent happening with a Scoopon experience. - We discuss those embarrassing moments when spell check lets you down. - We share some ideas about how to maximise business from an existing client. - AG suggests the comfort zone is a dangerous place to be for small business owners. PLUS I'm just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing lessons from the crazy city of Saigon! Oh, and I also share what's happening inside the Small Business Big Marketing Forum. The post Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam. appeared first on Small Business Big Marketing.

David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand - which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing. We can learn a lot from David, as whilst he may be the head honcho of the organisation, he makes it his business to get to know the fans - and boy are they passionate! H is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never to shy of asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australia (world) motor sport industry. Plus I share a very interesting experience I had this week in which I had to talk about myself for one whole hour ... and explain why you should try it! The post V8 Supercars’ CEO explains how important knowing your tribe is. appeared first on Small Business Big Marketing.

This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business started from under two brother's parent's deck! That was 15 years ago ... and now it's cleaning up (excuse the bath jokes, they're unavoidable!) and is ranked in the top 500 online businesses in America. The really interesting part of this story is this online store hasn't had a decent make-over in well over seven years - yet it's still raking in twenty five big ones a year in revenue. Now that's exciting - as I far too often hear small business owners hide behind the excuse of "I'm just waiting for my website to be updated before I get on with the rest of my marketing." PLUS I share some marketing insights from my recent family holiday in Sydney, and cover off some marketing topics currently being discussed in the Small Business Big Marketing Forum (which you really should be a Member of at only $49 / month! Listen up ... The post Stop waiting for your website to be perfect and get on with it! appeared first on Small Business Big Marketing.

Email marketing tips and tricks. Who doesn't want some of that!? Clearly there's a whole lot of listeners out there who do, as when I posted on the show's Facebook the fact that I was interviewing an email marketing expert the amount of questions you had for him exceeded thirty! The reality is that so many small business owners use email marketing as part of their marketing strategy, however, so many (the majority?) just aren't getting the return from their investment that they'd like. How many times have you sent out an email to your customers only to be bitterly disappointed with the results? You and me, both! Well, that's all about to change as Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Enjoy! The post #131 Email marketing tips for small business. This is hot, hot, hot! appeared first on Small Business Big Marketing.

Robert Gerrish is the co-founder of Flying Solo, Australia's largest online community of soloprenuers. Solo what? Soloprenuers ... Those motivated and interesting individuals who choose to work alone. As far as online communities go, it was started back in 2005 and is a treasure trove of information to help anyone build a better small business. Robert also had the foresight to make contact with me two and a half years ago when the Small Business Big Marketing show was just getting off the ground, suggesting that a joint venture was in order. That partnership still exists to this day and involves Flying Solo getting a mention in each episode and my show being shared amongst the Flying Solo community every week. Robert explains exactly how they went about building this thriving business. Plus I share an email I received from a member of the Small Business Big Marketing Forum explaining (much more succinctly than me) why I started it and what you can expect! Enjoy ... The post #130 How Flying Solo grew to a thriving 56,000+ member online community. appeared first on Small Business Big Marketing.

This is an encouraging story of a small business doing big marketing. Not massive marketing. Not ground breaking marketing. Jut good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages around what they do and then applying the outcome of that clarity to all future touch points - business name, stationary, signage, website, imagery, social media channels and so on. The business that has just been through this transformation is Caboodle Financial Services ... previously known as Delta Group. What a difference already, huh?! It's owner, Peita Dimantidis, recently attended a marketing keynote I gave in Sydney, did a whole lot of reading and then (and most importantly) took a whole lot of action. Swift action without hesitation. As I always say .... action creates reaction. That's where the magic lies. If you're thinking a rebranding of your existing business is in order, then take a listen to how Peita went about it. PLUS in this episode I give an update on what's happening with my last guests dream of getting a date with Kylie Minogue; and I've found out why Seth Godin declined to come on The Small Business Big Marketing Show (and it's encouraged me to not give up). I think he misinterpreted what my show was all about ... and my role in the mix. The post #129 How to rebrand a business. appeared first on Small Business Big Marketing.

Brighton-based business executive and fellow marketer, John Dingeldei wants a date with Kylie Minogue. Who doesn't! In fact, Dannii would be just fine! However, unlike my perverted reasons for wanting one, John's are pure - he's raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks. He's already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world. Good on him, I say! John approached me via email, asking if I could help him get this fifth, albeit very challenging, date. Now whilst I don't know Kylie, I'm reckoning that the six degrees of seperation law that applies to us all will reveal that one of my listeners will have access to her and make it happen. Enjoy and let's see if we can make it happen. The post #128 Trying to get a date with Kylie has its (business) rewards! appeared first on Small Business Big Marketing.

Chris Savage is the Co-Founder & CEO of Wistia - a smart and simple video marketing and hosting service. His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he's known for is his passion for video marketing . as he says “Every business that I have seen that has invested in video, has done better for it.” In this episode of TheSmall Business Big Marketing Show, I ask Chris why the small business owner should invest in video & how to go about creating engaging video that generates seriously strong returns for your small business. The post #127 Video marketing made easy with Wistia’s Chris Savage. appeared first on Small Business Big Marketing.

Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3 key learnings from this episode to apply in your business are: 1. Charisma can be learnt. 2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference. 3. Don't underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process. PLUS (there's always more, isn't there?!) .... I share a marketing success one of my Deep Dive Mastermind members had. Happy days! The post #126 Olivia Fox on charisma – A very under-utilised marketing strategy. appeared first on Small Business Big Marketing.

Joe Pulizzi is the Founder of the Content Marketing Institute - a man way ahead of his time. With content marketing really hitting its straps this year, this fireside chat with Joe reveals everything any small business owner needs to know in order to ride the content marketing wave. And it's a big wave, team, so hop on it! PLUS I share an insight I've recently gleaned from running my Deep Dive Mastermind. It's all about the importance of acknowledging the opportunity cost when marketing our businesses. Enjoy! The post #125 Content Marketing with Joe Pulizzi. appeared first on Small Business Big Marketing.

Sam Keck has just started the Commonfolk Coffee Company - a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well - the menu is limited but yum, and there's no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal - and I guess you're thinking, which cool inner-city suburb is it located? It's not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate - alongside panel beaters, car yards and welding shops! And therein lies its massive point-of-difference. Listen in to hear how Sam's created a very cool new cafe brand. PLUS a guest from a recent episode has just had a big win thanks to being on the show. Gotta love that! The post #124 Commonfolk Coffee Company – A cool cafe in a not so cool part of town. appeared first on Small Business Big Marketing.

Yep, it's that time of the month when all business becomes funny business. A chance for Tim Reid (Australia's #1 small business podcaster) and Andrew Griffiths (Australia's #1 small business author) to get together and throw around some issues that are on the collective mind of the small business community. In this month's episode we discuss: - Doing business in cafes. - Whether it's OK for us small business owners to goof off. - Whether you can give away too much knowledge. - How to overcome business setbacks. PLUS I tackle a listener question from Gino, who reckons I talk about people too much, at the expense of marketing ;0) The post #123 Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks. appeared first on Small Business Big Marketing.

Ever since Jonathan Krywicki proposed to his wife in an amazing way seven years ago, he's been badgered by other would-be suiters to help them get it right when preparing to pop the big question. So much so, in fact, that he's gone ahead and started a business doing just that - an exclusive marriage proposal service aptly called Pitch and Woo. Now, here's the thing. Not only is Pitch and Woo a very cool business idea (unique in fact - in Australia at least), Jonathan is absolutely passionate about it and it comes through in this fireside chat. So passionate in fact, he's been burning the midnight oil trying to get it to market whilst working full time for the man, and supporting a beautiful wife and four month old son. So, slip in to something more comfortable, grab a glass of bubbly with your better half and slide in to this (not so romantic) but incredibly passionate chat with Mr Proposal himself. The post #122 The Big Question Episode (A Valentine’s Day special edition). appeared first on Small Business Big Marketing.

Four years ago (at age 22) George Ryan was working full time (55 hours a week) for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet company. Four years later, still with no sort of formal education, he now has a thriving business in Hatchwise and make six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two years. Nice! Listen in as George shares how he did it, and lessons learned along the way. The post #121 From timber yard lackey to six figure business owner. Happy days! appeared first on Small Business Big Marketing.

"Do we really need another social media channel?!" That was the premise I went in to this interview with. "Yes we do!", is my view following this chat ... on the proviso that it's easy to manage and provides a commercial return. The guy who convinced me is Jason Miles - the co-author of the best-seller Pinterest Power, VP of advancement at Seattle's Northwest University and co-founder (with is wife) of Liberty Jane Clothing - a six-figure online business successfully selling designs for doll's clothes. As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google. Listen in as he explains exactly how he does it. The post #120 How to use Pinterest to market your business. appeared first on Small Business Big Marketing.

Cam Barber invented The Vivid Method to help people like you and I overcome the fear of public speaking. And thank God! I mean who doesn't (you know what) themselves when they have the opportunity to get up on a stage or present to an audience of more than one?! But here's the thing - public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outcomes when you're wanting to build both your personal and business brand. So take a listen as Cam explains how to lose the public speaking anxiety. The post #119 How to overcome your fear of public speaking. appeared first on Small Business Big Marketing.

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing." Richard also told me he's been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 - so I'm also thinking he knows a thing or two about customer service. PLUS I wallow in self-pity as I share how Seth knocked me back and I pose a question that all motivated small business owners should be asking themselves if they want to improve their offering. Enjoy! The post #118 Precision marketing & customer service tips from an award-winning guesthouse owner. appeared first on Small Business Big Marketing.

Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with improving the marketing of your small business?" I hear you ask. Plenty! Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans - it's a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up ... The post #117 How to create raving fans in your business. AKA build customer loyalty. appeared first on Small Business Big Marketing.

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month. Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It's marketing gold. Enjoy! The post #116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. appeared first on Small Business Big Marketing.

I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show's Facebook and LinkedIn group suggested that's what you wanted to hear. So what I've done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I've got planned to help improve your marketing for the year head. Enjoy ;0) The post #115 The marketing year in review. What a massive year of marketing ideas it’s been! appeared first on Small Business Big Marketing.

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy! The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing.

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including: - Who should and shouldn't buy a franchise. - How do you decide what type of franchise to buy. - What you get when buying a franchise versus simply starting a small business from scratch. - The dos and don'ts of successful franchising. - Which franchises are the most popular at present. - Plus much more. I also have a rant about the importance of creating a memorable customer experience. The post #113 Franchising – Is it for you? appeared first on Small Business Big Marketing.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that's what I'm doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up! The post #112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more. appeared first on Small Business Big Marketing.

What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn't do without and what we're too scared to try! Listen up ... The post #111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things! appeared first on Small Business Big Marketing.

Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did - and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones. Flixy's birth is an inspiring story of raw entrepreneurism and the exciting thing is it's a work-in-progress which I hope to report back to you on in the weeks and months to come. So, listen up! The post #110 How to start a business in 54-hours. appeared first on Small Business Big Marketing.

Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or yourself - an unbeatable advantage. And I gotta say, I totally agree with her - afterall, who doesn't love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up ... The post #109 The 8 Stories You Must Tell To Build An Epic Business. appeared first on Small Business Big Marketing.

Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia. The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up ... The post #108 Interview with Jules Lund PLUS a little nudity! appeared first on Small Business Big Marketing.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it. The post #107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan. appeared first on Small Business Big Marketing.

It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0) The post #106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation. appeared first on Small Business Big Marketing.

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer -  who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone. Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels: His email requesting to appear on the show was short and compelling. The training product he has created is unique and much needed by small business owners wanting to create marketing videos. And the way he has actually packaged it all up online is sensational - a great example of how many of us could go about creating a new, passive income stream in our respective businesses. iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone  and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you'll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you'll even learn how to get that beautiful white background you see on Apple's videos. Happy days! Here's what Jules's training looks like: Links & Resources Mentioned In This Episode .. Netregistry - Check out these exclusive Small Business Big Marketing's packages that will help you get your marketing online sorted. This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys! iPhoneVideoHero - How to create high quality videos for your business using your iPhone. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed. Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0) I’ve personally created these marketing training products in response to listener feedback … Site Boost - Discover the characteristics of a successful website. Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business. The post #105 Create engaging marketing videos with your iPhone. appeared first on Small Business Big Marketing.

Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time - and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride ... and recently sold a sandwich to The Fonz. It doesn't get any better than that! The post #104 Success secrets from ‘The Best Sandwich in America’ creator. appeared first on Small Business Big Marketing.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you're going to love hearing what Rebecca has to share. This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up! The post #103 How to make money and do a world of good. appeared first on Small Business Big Marketing.

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation ... and discover how my Online Marketing Communications Masterclass also helped him overcome it. The post #102 – It’s time for Funny Business with Timbo & Andrew Griffiths. appeared first on Small Business Big Marketing.

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012). This is a great story about one guy's decision to follow his passion. And it's paid off big time. PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget. The post #101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! appeared first on Small Business Big Marketing.

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well! What few people know is that James made this digital transition on a budget of just $900. Listen up and discover how he did it ... The post #100 Anthill’s James Tuckerman – How he conquered the web (on $900!). appeared first on Small Business Big Marketing.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups! Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually. Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy! The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing.

In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has to be the most expensive, so why not make it you? - Timbo is inspired by a bed store in New York that lets customers take a nap for free! - Andrew identifies a new consumer trend called Newism (and Timbo questions it!). - We both tackle a listener question about publicity from Sonya at Born Country Baby. - Timbo talk about his experiences with Bullshit Bingo! PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in ... The post #98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo! appeared first on Small Business Big Marketing.

Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you did. Life would be pretty good, huh? Well, that's the story of this episode's guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co. In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy! The post #97 A Little Business Achieving Seriously Big Things (In Just 3-Years). appeared first on Small Business Big Marketing.

Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I'm releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O'Toole. The post #96 Flight Centre founder, Geoff Harris, openly shares his business insights. appeared first on Small Business Big Marketing.

It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you'd written (that you'd personally signed and given them instead of a business card) and BOOM you win! A glorified business card is a great way to view having a book that helps market your business and win business. Listen in as Andrew Griffiths, Australia's #1 small business author explains why you should and how you can have a book to market your and grow your business. The post #95 How To Write A Book With #1 Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing.

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That’s Kicking A**! appeared first on Small Business Big Marketing.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytribe. The importance of tapping in to social capital in getting an idea off the ground ... or for that matter - basing an entire idea around social capital. The rise of the social search engine. Why it made sense to create moneytribe as an app and not a website. How he plans to monetise moneytribe without losing it's independence and objectivity. During the interview, we talk about the soft launch moneytribe did recently. To tis end, here's the email David sent to some freinds and family to softly launch MoneyTribe last month: Hi [Insert Name] ... As you know I have been working on a new startup - well, we went live with moneytribe Thursday night at 11.30 pm.  I thought I would target a few choice friends who are social influencers & butterfiles!  We are, at this early stage in the life of moneytribe, aiming to spearhead a grass root drive to build authentic members ... moneytribe's value is predicated on having people provide content as they themselves learn about their purchases and where they sit relative to their peers.  To this end I wonder whether you would be able to 'spread the word' to at least ten of your family & friends (who hopefully, might, in turn, be persuaded to spread the word to ten of their family & friends).  This way the moneytribe service will quickly start to generate useful intelligence to its users, the moneytribe members.  If you are happy to spread the word, that would be much appreciated and I include below a script we have been using. Moneytibe now available on the Australian Apple iTunes StoreToday we released Version 1 of moneytribe for iPhone on the Australian iTunes App Store.  You can download it here.  It’s free and anonymous. moneytribe connects you with other people who have the same financial products as you.  It helps you compare what you have, are paying, doing and saying with other people like you to help you save time and money and keep your providers honest.  Happy? Discontent? Switching? Find out if others feel the same way. We’re building a whole new way for people to compare and get advice on financial products based around trusted peers (your ‘tribes’) as well as third party brokers and providers.  And our members always come first. No ads. No pressure. No stress. The more people who use moneytribe the more powerful it will become.  It's early days and we need some tribe leaders to sign-up, share what they have and then tell their friends and family to join. So stand up and be counted – join moneytribe today and take the power back. Links & Resources Mentioned In This Episode .. MoneyTribe website - David's current business. Download the MoneyTribe app from the App Store. iSelect - David's first business. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed.

Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund our next surfing holiday." The post #92 Rip Curl founder, Bryan Singer on how to build a global surf brand. appeared first on Small Business Big Marketing.

Tom O'Toole  is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty. The post #91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. appeared first on Small Business Big Marketing.

Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms - not just a book. So that's what this interview is all about. This is right up there with one of my favourite interviews. I hope you agree. The post #90 How To Create Killer Content With Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing.

In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY! The post #89 ‘The Voice’ – A Runaway Marketing Success Story. appeared first on Small Business Big Marketing.

Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk's next product. Oh, and did I mention they've done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip! The post #88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget. appeared first on Small Business Big Marketing.

Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia's most trusted provider of online services. The post #87 How To Market A Business In Tough Times. appeared first on Small Business Big Marketing.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills. PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks! The post #86 How to build a multi-million dollar online business. appeared first on Small Business Big Marketing.

Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!). The post #85 Talking business building & creativity with Tania de Jong AM. appeared first on Small Business Big Marketing.

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future. The post #84 How to start a national day for your brand. appeared first on Small Business Big Marketing.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around .... The post #83 Big Richard Condom’s Lloyd Perry Talks Marketing. appeared first on Small Business Big Marketing.

Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself. The post #82 How To Become A Key Person Of Influence. appeared first on Small Business Big Marketing.

LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest." Listen in on this chat I had with Steve and you'll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service. The post #81 Hear from a guy who can get you anything. Yep, anything! appeared first on Small Business Big Marketing.

David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. The post #80 David Allen on Getting Things Done. appeared first on Small Business Big Marketing.

Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on ... The post #79 The episode where Lukeee drops some sad news. appeared first on Small Business Big Marketing.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor that's running out of patience and the Prof suggests social media may not be all it's cracked up to be. The post #78 Australia’s largest media buyer sheds light on the future of brand communications. appeared first on Small Business Big Marketing.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption. The post #77 What happens when passion takes over. appeared first on Small Business Big Marketing.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, it's the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound. The post #76 Those 11 Forgotten Marketing Concepts Explained. appeared first on Small Business Big Marketing.

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much more. This is gold! The post #75 How To Be Innovative In Your Business. appeared first on Small Business Big Marketing.

Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener question about how best to promote a struggling business. The post #74 LinkedIn’s MD On How To Use LinkedIn For Business. appeared first on Small Business Big Marketing.

Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy. The post #73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. appeared first on Small Business Big Marketing.

John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. The post #72.5 How To Sell A House Using Social Media. appeared first on Small Business Big Marketing.

Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode of Australia's #1 Marketing show for your listening pleasure. Enjoy! The post #72 How To Get 500 Bums On Seats. Fast! appeared first on Small Business Big Marketing.

Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in. The post #71 How To Learn Faster. appeared first on Small Business Big Marketing.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand. The post #70 How to make magazine advertising work. appeared first on Small Business Big Marketing.

Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new segment 'Hey, Prof!" with Marketing Professor Mike Ewing from Monash University; Discuss a copywriting tip Timbo's gleaned for the Steve Job's biography. Small Business Big Marketing – Links & Resources Mentioned In This Episode That Winning Feeling (Famous business founder interviews) - Register here to access the entire Geoff Harris interview plus much more. Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building. Leave a review on Small Business Big Marketing in iTunes. The post #69 Flight Centre Founder, Geoff Harris plus much more. appeared first on Small Business Big Marketing.

We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website. The post #68 The ‘cover some serious marketing ground’ episode. appeared first on Small Business Big Marketing.

In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates. The post #67 Boardroom to Boardshorts. appeared first on Small Business Big Marketing.

Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience - albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #66 Imagine being two years ahead of your sales targets! appeared first on Small Business Big Marketing.

Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what's the etiquette around this?Paul Evans - Is attacking a competitor "head on" in public a good marketing strategy?Mark Hogan - What are the five easy steps to 'polish a turd'? Or are they in fact polishable?Robin Dickinson Art - What's the best way for a visual artist to generate demand?Neil Newcombe - How would you target market a business to move into a more upmarket field without upsetting current clients Katie Wardrobe - What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK :) Malessa Brisbane - What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments? Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #65 Your most pressing Marketing questions answered. appeared first on Small Business Big Marketing.

Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple's infamous auto-correct feature, Starbuck's launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine's Top 50 Coolest Companies for 2011. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand's Super Affiliate Masterclass Recordings - Earn extra income / discover a new marketing strategy Guestrr (Get or make guest posts) – Luke’s new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. The post #64 How to get others selling for you. appeared first on Small Business Big Marketing.

In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Get your Fast Web Formula 3 (FWF3) videos and bonuses. Guestr - Guest Post Content - Luke's new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. The post #63 Marketing lessons from an Adult Store. appeared first on Small Business Big Marketing.

Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. The post #62 More on how to write sales copy (Part 2). appeared first on Small Business Big Marketing.

Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy. It’s an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs. 1. Bullets The best place to start writing copy is by working out what you’re selling. Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.) Example: If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head. By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service. The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features. Example: Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing. If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely. When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point. Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself These bullet points will form the meat of your marketing sandwich. 2. Problems This is where we put pen to paper and write the introduction to your sales copy. Look over the list of bullet points you’ve created, and pick the BIG benefits - the big reasons why customers pick your product over alternatives. Then flip that benefit into a pain point. Example: If people buy from you more often because you're more reputable than your competitors, it's because of fear, uncertainty and doubt about your competitors. If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it's likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home).

Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Online Press Release Package - The same one Mark & Ilde used. Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever. Leave a review on Small Business Big Marketing in iTunes. Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did). The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #60 How To Get Into The Emmy Awards Nominee Bag. appeared first on Small Business Big Marketing.

Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin's tips to improve the performance of the small business owner. It's all about increasing productivity. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. Sweet Poison - The book mentioned in this episode. The post #59 The Healthy Small Business Owner. appeared first on Small Business Big Marketing.

This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing ideas? 2. What do you do when you're being attacked on Twitter? 3. Where do you start with your online marketing strategy? Small Business Big Marketing – Links & Resources Mentioned In The Show Therecane - A website (and product) that Timbo loves. Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate The post #58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. appeared first on Small Business Big Marketing.

In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University  - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period! He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand. We also geek out on QR Codes (what are they and how you can use them in your marketing). Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. QR code generator. Flying Solo - Australia's largest community of soloprenuers. The post #57 The Importance Of Brand Building. appeared first on Small Business Big Marketing.

This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. Kalula Airlines - Images of their planes Small Business Victoria - Timbo's speaking here on Thursday, August 25, 2011. Creative Innovations 2011 - Timbo's running an Innovations Workshop  alongside Dr. Edward De Bono in November, 2011. Duration: 26:12 minutes The post #56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. appeared first on Small Business Big Marketing.

In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good old Panda slapping! And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass. Small Business Big Marketing - Links & Resources Mentioned In The Show ProBlogger Darren Rowse's Exclusive Offer To Small Business Big Marketing Listeners ProBlogger's Guide To Blogging For Your Business (aff) Flying Solo - Australia's largest community of soloprenuers. Duration: 51:40min / 62 MB The post #55 How to use Blogging for your business. appeared first on Small Business Big Marketing.

This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop - simply enter the promo code SBBM at check-out. The LinkedIn discussion that lead to our interview with Simon. Flying Solo - Australia's largest community of soloprenuers. Duration: 54 min / 63 MB The post #54 How To Have A Difficult Conversation. Google Plus. Pitching. appeared first on Small Business Big Marketing.

This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a small business today. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Facebook Pages For Business Guide Flying Solo - Australia's largest community of soloprenuers. Duration: 46 min / 53 MB The post #53 Twitter. Your offer. Domain leasing. Starting a small business. appeared first on Small Business Big Marketing.

In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all your marketing efforts. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Social Stickers Flying Solo - Australia's largest community of soloprenuers The post #52 What Facebook Personal Ads have to do with Marketing (Part 2) appeared first on Small Business Big Marketing.

We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big Marketing - we cover some serious marketing ground: Lukeee talks about how to build an email marketing list; We answer a listener question from Katie at Midnight Music about interpreting website's statistics using Google Analytics; Lukeee reveals his favorite business book of all times; We talk about the importance of copy-writing; AND Timbo talks to Matt Simpson (AKA the Scribe Devil) who not only knows one hell of a lot ('scuse the pun!) about interactive marketing for business BUT, and here's where it gets interesting, used Facebook Ads for his own evil (another pun!) purposes to find his life partner. The outcome will surprise you. Small Business Big Marketing - Links & Resources Mentioned In The Show: How to build an email marketing list - Lukeee's newest baby. Ready. Fire. Aim. - Lukeee's favorite business book. Convince & Convert - A great website that provides social media insight. The Now Revolution - Mentioned by Matt in this episode's interview. Duration: 40 minutes / 44MB The post #51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1) appeared first on Small Business Big Marketing.

This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses. Links & Resources Traffic Grab - 20+ traffic generating ideas; 9+ hours of video; full transcript and audio for $79. Insane! Speaking Engagements - Click HERE to enquire about booking Tim Reid or Luke Moulton to speak at your next conference. Know of a business that would benefit from sponsoring our show? They can email us directly here. Kerry Finch SEO Press Release - Where Luke launched his press release. Poke The Box - Seth Godin's newest book. The post #50 How To Generate 10,000 Backlinks From One Press Release. appeared first on Small Business Big Marketing.

This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click here to download the full transcription of episode 49 of the Small Business Big Marketing show. The above transcription was lovingly prepared by Bridie's Typing & Transcription Services. Boats Plus Classifieds - Luke's Australian boating website where he has installed a Wordpress classifieds system called Classipress. Freedom Ocean - Tim's other podcast all about Internet marketing. Flying Solo - Australia's largest community of small business Solopreneurs. SMALL BUSINESS BIG MARKETING AUSTRALIA’S #1 MARKETING PODCAST Marketing Lessons From The Hospitality Industry (PDF Transcription) The post #49 Marketing Lessons From The Hospitality Industry. appeared first on Small Business Big Marketing.

In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to turn our 50th episode over to you - our treasured listener. All you need do is email us your recorded answer to the question "So, what do you do?" We'll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy. Small Business Big Marketing - Links & Resources Turn your handwriting in to a digital font Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs. Flying Solo - Australia's largest community of Solopreneurs. The post #48 Lessons from a marketing action taker. appeared first on Small Business Big Marketing.

In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone really care? Duration: 38 minutes (possibly our shortest episode!) Small Business Big Marketing - Links & Resources Two random acts of kindness (AKA how we solved our list fatigue) - Download Tim's book & join our Academy for just $1 How to create a Facebook Page for your business - Is this the cheapest and best Facebook HOW TO guide going around? We think so. Freedom Ocean - Tim's other show ;0) Duration: 38 minutes The post #47 What are your customers thinking about you? appeared first on Small Business Big Marketing.

Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future. Small Business Big Marketing - Links & Resources Luke's Facebook video Noodle Box TED videos TED video on 3D printing The Small Business Big Marketing Academy The post #46 Noodle Box co-founder, Dave Milne, talks outside the box. appeared first on Small Business Big Marketing.

This is officially known as 'The Awkward Episode'.  The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post The post #45 Marketing insights from Australia’s hottest weight training brand. appeared first on Small Business Big Marketing.

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. The post #44 How to master Google Adwords locally. appeared first on Small Business Big Marketing.

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing. Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight. Small Business Big Marketing - Links & Resources Moving Mountains - Chip's amazing course Garage Band - Apple's editing software Audacity - Free editing software Samsun Mic Co3U - Lukee's baby Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in) Levelator - Ensures all your levels are the same How to Make Websites - Lukeee's gift to you...our treasured listener Podpress - A Wordpress plug-in that makes the podcaster's life easy Amazon S3 - Where to host your episodes Mechanical Turk - Get stuff done (for our American listeners only) The post #43 How To Podcast appeared first on Small Business Big Marketing.

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever! The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing.

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur. Our 2-minute survey where you tell us what you really think! 9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business: Product is King Q. How could you better treat your product or service? Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up? Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time? They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking? Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page? Consistency is Queen Q. What could you do to ensure all your marketing is more consistent? Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from? Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs? Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money? The Small Business Big Marketing Facebook - Will you be our friend? Timbo's gift to Lukeee Transcription of Small Business Big Marketing episode 41 Episode Transcription #41 Marketing Lessons From Queensland's Theme Parks. Female:             This is the Small Business Big Marketing Show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you’re serious about building your business, strap in for the ride. Now here’s your hosts, Tim and Luke. Tim Reid:         Lukey, Lukey, Lukey. Luke Moulton: Hello, Timbo. Tim Reid:         I nearly didn’t do that. Luke Moulton: Why? Tim Reid:         Because one of the listeners recently said I nearly turned off the first time I did that. Luke Moulton: (Laughter) Tim Reid:         I persevered just because of – I don’t know why I persevered, but I thought this can’t be professional show if someone starts a show like that.

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success. Tell us what you think with this short survey The post #40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete and Dave talk us through: The magic behind having a Google Places account. The must-dos of Search Engine Optimization (SEO) for small business websites. How to optimize your small business's website so that it's a sales machine. As well as the power of creating a Google Adwords campaign. If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold. Small Business Big Marketing Links & Resources How to create your presence on Google Places - Pete & Dave's gift to you (this is G O L D !). How to build a website - Luke's gift to you. xoxox - Tim's gift to you! The Small Business Big Marketing Academy - Join before 31/12/2010 and lock in a low membership price forever! Google V Yellow Pages - The people decide. Mail Chimp - Free auto-responder service for small businesses. Australia's leading internet marketer - Have you listened to our interview with James' Schramko's yet? Come say HI on our the Small Business Big Marketing Facebook Fan Page Sign-up for a marketing idea per week for 52-weeks F R E E ! The post #39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.

What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our guests for our next show. Oh...and Lukeee finally reveals the website he purchased a few months ago. About bloody time! Show Links & Resources The Small Business Big Marketing Academy - Join before December 31, 2010 and save. $20 Banner Ads - Yep, $20 banners! Audacity - Free podcast recording software. BoatsPlus - (One of) Lukeee's new businesses. Small Business Big Marketing Facebook Fan Page - Tell us what you really think! Cha-Ching! - Tim's best selling marketing book chock-full of marketing ideas for small business owners The post #38 Our 7 Top Marketing Initiatives Of 2010 appeared first on Small Business Big Marketing.

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you'll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you'll receive additional exclusive interviews with each guest who's been on the show where they share some additional gold never heard before. Show Links & Resources Join the Small Business Big Marketing Academy now and receive a very special offer Book now for the Small Business Big Marketing Intensive Will you be our friend? Vegie Smugglers - Wendy Blume's website Scrivener - Helps you write a book MagCloud - Publish your own magazine Cha-Ching! - Tim's book chockablock of marketing ideas for the small guy LuLu - Get your book published Blurb - Make your own book Flying Solo - Our partners in all things micro and small business How to self publish a book (PDF Transcription) The post SBBM #37: How to self publish a book. appeared first on Small Business Big Marketing.

In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series (6 x 4-5minute episodes for $1,995!) - An exclusive offer from Paul 'The Burf' Burfett....email him here. And here's his website. Spend two days with Tim - Small Business Big Marketing Intensive. A free helicopter ride - For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen). Buy The 22 Immutable Laws Of Marketing - In our top 3 marketing books of all time. Signature Clothing - Thanks Arn for your kind words. Time Bridge - Scheduling meetings made easy. SBBM Facebook - Will you be our fwend? Sign up for our 52 free marketing ideas - delivered fresh weekly. Buy Tim's book - Cha-Ching! The sweet, sweet sound of small business marketing that works. Flying Solo - Our partners in all things small and micro business. The post SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office. appeared first on Small Business Big Marketing.

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here's the very cool thing... James not only reveals a whole lot of 'how to's' during our time with him...but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product... a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we've already bought our copies... and we've written a blog post on the exciting arrival of it! (Sick, isn't it?!). Show Links & resources James Schramko's Fast Web Formula - 50% off this amazing 12-DVD set of how to make it big using internet marketing Our upcoming 2-Day Marketing Intensive - Is this Australia's most useful Marketing workshop? Small Business Big Marketing's Facebook Fan Page Buy Tim's marketing book Cha-Ching! - It's got more marketing ideas in it than Tim's had hot breakfasts (well, not quite!). Send Out Cards - Try it free...especially with Xmas approaching. Our next guest will be the Sales Director from Yellow Pages...interesting stuff! Stay tuned. Australia's leading Internet marketer, James Schramko reveals his secrets (PDF Transcription) The post SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets. appeared first on Small Business Big Marketing.

Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) The post SBBM #33: Creating a Customer Experience appeared first on Small Business Big Marketing.

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions appeared first on Small Business Big Marketing.

This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marketing Forum Get your audio transcribed and create a whole new revenue stream Book now for our next Marketing Intensive Dave's clothing business...Planet 13 Dave's 'get you to the top of Google' business $20 Dollar Banners Ideas That Stick (a must read for every business owner) The post SBBM #31: How to promote a bricks & mortar business online. appeared first on Small Business Big Marketing.

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne. And here's this week's links: Facebook Ads Lab - This is Jen's site The Small Business Big Marketing Intensive - Book now for October, 2010 52 free marketing ideas in 52 weeks - Our gift to you that just keeps on giving Flying Solo - Get involved in the Marketing forum Advanced Fan Page Solutions - This is who we use to create Fan Pages that sell The Transcription People - A great way to create product to sell Luke working in Prague - Right! Clickbank - An affiliate network that we use all the time The post SBBM #30: Secrets to using Facebook as a small business marketing tool appeared first on Small Business Big Marketing.

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business community) Who is Pete Williams? The Transcription People (We use them and they're the best) Trendwatching (Stay ahead of the game) One Minute Millionaire (The book) Pete William's PR kit (How To Turn Your Million Dollar Idea Into A Reality) Send Out Cards (the best direct marketing tool around for small businesses) Replace Myself (A great way to learn the art of outsourcing...we do it) The 4-Hour Work Week (The Book) 52 marketing ideas in 52 weeks (Sign up for free) Onlinejobs (Outsource to The Philippines) The post SBBM 29: Why marketing should be at the heart of your business appeared first on Small Business Big Marketing.

Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners) ProBlogger's Book (A must-have if you do or are thinking of blogging) Help A Reporter Out (For our American friends and those who want some PR in the US of A) Flip Shelton interview (How to work with a publicist) Sam Maratino interview (How to get your business on TV) The Transcription People (The folk who lovingly transcribe every one of our shows...use them!) Sticky Names Workshop (When you need a sticky name for a business, product, service or promotion) The Sony Bloggie (Amazing camera for video blogging) Google Forms (An easy way to create online surveys) Skype (Just get it!) Free marketing ideas (One per week for 52-weeks! Straight out of Tim's best-selling marketing book Cha-Ching!) The post SBBM #28: How to generate free publicity. appeared first on Small Business Big Marketing.

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before. But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning. Here's the links we mention in the show: Run Like Crazy (Follow Tristan's madness) Unbounce (how to buld web pages that convert) Everyday Hero (Donate to Tristan's cause) Sony Bloggie (They make video blogging easy - every small business should have one - we've both got one) Small Business Big Marketing (Our upcoming marketing workshop) The post SBBM #27: How to Raise Sponsorship. appeared first on Small Business Big Marketing.

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] The post SBBM #26: It’s a listener love-in! appeared first on Small Business Big Marketing.

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver. 10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription) Episode Transcription SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2) Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  Welcome back to Small Business Big Marketing. Luke:  Dot com. Tim:  Dot com.  Say hello listeners. Luke:  Hello listeners.  How are you going? Tim:  Hello.  Hey, don't forget this is the show that ... we basically make marketing simple, Luke, I would say.  Because that's our little kind of ... Luke:  We certainly do. Tim:  ... tagline. Luke:  And we try to give people tips to essentially bootstrap their marketing, Timbo. Tim:  I don't think we could make marketing difficult.  We're not that smart. Luke:  No. Tim:  You know.  I've actually been listening to a great podcast that is called Six Pixels of Separation.  And they ... well they are a little bit of ... they're the ... they're the marketer's marketer. Luke:  Yep. Tim:  Yeah, those guys.  So if you want a bit more ... if you want a bit more intellectual marketing beyond Small Business Big Marketing head over to that.  Why did we promote them, Luke?  No, they deserve it.  You've got to share it around.  There's enough to go around, isn't there? Luke:  Correct. Tim:  Lukey, what's on your mind? Luke:  Timbo, I've actually been working on doing a bit of a campaign for Flippa because we're turning one, actually it's our first birthday. Tim:  Oh, beautiful. Luke:  So and, you know, maybe there's a bit of a tip in that, you know ... Tim:  I hope so.  I hope so.  I hope it's not a promo. Luke:  No.  Celebration your successes, I think. Tim:  Yeah, I agree.  Yep. Luke:  And, you know, no one else is going to turn around and congratulate you on one year. Tim:  Yeah, yeah. Luke:  So congratulate yourself. Tim:  Make it valuable to the client though, not as a navel gazing exercise. Luke:  Don't worry, we are indeed. Tim:  Yeah, yeah.  I think it's ... Luke:  We're actually giving away ... going to be giving away some credits, so. Tim:  That's a good idea.  And in fact if you've won an award, celebrate that on your packaging or your website. Luke:  Yep. Tim:  And if you haven't won an award, enter an award.  Enter something that gets you an award.  Because it is an important ... it's an important thing to be able to share. Luke:  Timbo, we're giving away more tips and we said there'd only be ... Tim:  I know.  I know.  This is the second part of a two part show, listeners, that we started last week and it's ... but you didn't ask me what's on my mind. Luke:  Timbo, what's on your mind? Tim:  I've started blogging again on SmallBusinessBigMarketing.com. Luke:  Look out. Tim:  Yep, look out, because there it is.  Little blogs.  Little ... little ... I was going to say nuggets, but these are nuggets.  But just little stuff that's on my mind.  When I see ... when I see marketing that really disappoints me or really excites me I'll ju...

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action. Formspring - Here's how we use it. Schedule tweets - We like Hootsuite. Book in to a course - We like our 2-Day Intensive that's coming up this August, 2010. Be active in forums. Ask for referrals - We use this. Ask when Tim's next free Referral Marketing webinar is here. .... Although we said 10 - we've split this show in two, so tune in next week for Part 2. In other news...Luke's got a second baby already...and has lovingly called it iPad. Tim's been booked to speak at this year's Flying Solo Live. Oh yeah...and join us on our Facebook and leave a written review on iTunes. 10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription) Episode Transcription SBBM #24 – 10 Marketing Nuggets to Help Grow Your Business (Part #1) Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  How are you, Dad? Luke:  Very well, Timbo.  Yourself? Tim:  Very good, thank you.  Good morning, listeners.  This is the morning for us.  Good morning and welcome back to Small Business Big Marketing. Luke:  Dot com. Tim:  Dot com.  The show where we hope to inspire by within five years, Luke, every small business owner in the world. Luke:  Five years, Timbo? Tim:  Well, I mean, I said in the world ... Luke:  What were you doing five years ... Tim:  ... I didn't say ... Luke:  What were you doing five years ago? Tim:  Yeah, good question.  Establishing a business. Luke:  Yes. Tim:  Establishing a business.  My business is about six years old. Luke:  Yeah, I was trying to think. Tim:  Yeah. Luke:  I remember when you walked ... walked through the doors when I was working at (0:59) I had my own web development business and you said, "Lukey, build me a website." Tim:  Did I?  Goodness me, that was a long time ago. Luke:  And I don't want to pay anything for it. Tim:  It feels ... yeah, yeah.  Yeah, that'd be right.  Yeah.  Yeah.  No, look, I ... it's been a long ride really. Luke:  Yeah, yep. Tim:  Can't believe it's six years. Luke:  Yeah. Tim:  But anyway I didn't come here to reflect on my ... Luke:  No. Tim:  ... business building acumen. Luke:  Timbo ... Tim:  How are you, mate? Luke:  I'm ... Tim:  How's Isabella? Luke:  She is doing beautifully.  She is ... she's sleeping quite well.  All these ... all the horror stories that every bloke has delighted ... Tim:  Not true. Luke:  ... in sharing with me, so far, touch wood ... Tim:  All lies. Luke:  ... she's been pretty good.  In saying that, my wife has been fantastic. Tim:  Lovely. Luke:  Given that I drove about, well I spend a couple of hours in the car a day. Tim:  You do. Luke:  So she ... I think she wants to make sure I get home okay. Tim:  Now, Lukey, you told me a very very interesting story.  So your wife rings you yesterday and says what? Luke:  Well I ... I was on my way home and I had rang ... rang my wife Kim and said, "Anything you want me to pick up?

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story behind that famous design; The critical elements to writing that perfect creative brief; The importance of visual branding; How much you should pay for a logo; Her dream to redesign the Google logo...In fact, she's already done it! So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing. Links discussed in this show: Yiying's website The Small Business Big Marketing Intensive Join us on Facebook Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription) Episode Transcription SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  What is that sound I hear? Luke:  Well that's right.  That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago. Tim:  Probably you haven't.  Your wife might have. Luke:  Yes, well she did do all the hard work. Tim:  Yep, correct.  Correct.  Congratulations, mate. Luke:  Thanks, mate. Tim:  Gee, noisy child, hey, all that crying ... Luke:  No, she's ... Tim:  ... just quiet it down a bit. Luke:  She's been an absolute angel so far. Tim:  Has she? Luke:  Yeah. Tim:  Has she?  A marketer to be, do you think?  Has she got the glint in her eye? Luke:  Yeah, look, she's not talking yet so it's a little too early to tell. Tim:  Yeah, it is hard, yeah.  But often you can tell, a bit of gut ... gut instinct. Luke:  Yeah. Tim:  Gut feel, you know, like ... Luke:  Yeah. Tim:  ... look at her and go, yep, cut out ... cut out for marketing, hey. Luke:  I think we'll have to wait and see on that one, Timbo, but ... Tim:  Is she wearing the big brands?  I mean, you've got ... I know you've got a ... what's the stroller you've got? Luke:  Oh, I can't remember the brand. Tim:  Yeah, a McLaren. Luke:  But I tell you what ... Tim:  McLaren. Luke:  ... it's got more bells and whistles than my car that pram. Tim:  Mate, that ... that stroller would win a Formula 1 race. Luke:  Yep, yep.  No, she's currently wearing Bonds. Tim:  Oh, yep. Luke:  Good Australian brand. Tim:  Yeah, yeah, good. Luke:  Taken overseas now and made in China.  But anyway. Tim:  Okay, okay, that's fairly ... Luke:  (1:28). Tim:  Fairly intellectual of you to start the show.  Hey, listeners, congratulations to Lukey and his lovely wife Kim and welcome to the world little baby Isabella. Luke:  Isabella. Tim:  Great name. Luke:  Thank you very much. Tim:  Great name.  So it's ... it's just lovely to have an additional part to the Small Business Big Marketing family.  Is she on Twitter yet? Luke:  No. Tim:  Or LinkedIn? Luke:  No.  I'd better go and register all her social media and give it to her as her week two birthday present. Tim:  Yeah, yeah. Luke:  Yes. Tim:  I must get ... I must get LinkedIn with her.  And people of that age, what is she, a week and a half, what social media are they into, is it ...

Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget. No BS...no theory...no joking. If it's not for you, then please pass on to those you know that will benefit. For details please visit: http://smallbusinessbigmarketing.com/intensive.html Yours in marketing success...TIM REID The post The Small Business Big Marketing INTENSIVE – 2 HUGE Days appeared first on Small Business Big Marketing.

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis. We also launch our fist Marketing Intensive... Show Notes Small Business Big Marketing 2 Day Marketing Intensive - Click here for more details Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription) Episode Transcription SBBM #22 – Is Advertising for You?  Russel Howcroft Thinks So. Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  Look at you. Luke:  How are you, Timbo? Tim:  Oh, yes, good thank you, Luke.  How are you? Luke:  Very well thanks, mate. Tim:  Very very serious, like given I'm trying to sort of build the energy and you're bringing it one down. Luke:  Bringing it down.  No, I'm sorry.  Sorry, mate.  I had a big day yesterday.  I had a long day ... Tim:  I know you did. Luke:  ... so I will try to keep the energy up. Tim:  I know you did.  And it's good, you've ... have you blow waved your hair? Luke:  Something like that. Tim:  You have, haven't you? Luke:  And you haven't shaved so ... Tim:  A little quaff. Luke:  ... we're even. Tim:  Correct.  Correct.  Lukey and listeners, welcome back to Small Business Big Marketing the place where you, the small business owner, and if you're not a small business owner, turn off.  Yeah, we'll get them to turn off.  What do you reckon? Luke:  Don't turn off. Tim:  No, no, don't turn off. Luke:  You might be a marketing manager, you might be someone looking for inspiration. Tim:  Yeah, yeah.  Might be a chemist. Luke:  You might be a chemist. Tim:  Anyone who needs to stay in contact with their customers. Luke:  Hopefully a legal chemist. Tim:  An illegal chemist? Luke:  A legal, not illegal. Tim:  Absolutely, absolutely.  As opposed to ... Luke:  Not a backyard ... Tim:  No.  Like an industrial chemist. Luke:  ... meth lab chemist.  We don't want any of those. Tim:  Right, okay.  And so a place to come, small business owners, to learn how to do marketing that works, really. Luke:  Correct.  And that doesn't cost an arm and a leg, Timbo. Tim:  Cost an arm and a leg. Luke:  We've got ... Tim:  And ... Luke:  We've actually got a user ... a user.  We've got a list ... Tim:  Speaking of meth labs. Luke:  A listener question that we're going to address ... Tim:  Oh, Lukey. Luke:  ... towards the end of the show. Tim:  Lukey, this listener question is from Martin Leow, I don't know how to pronounce that.  It brought a tear to my eye. Luke:  It did. Tim:  It really touched a nerve.  And so it's a big question and Martin is clearly in a little bit of strife with his business and by God we're going to pull him out of it, Luke. Luke:  We're going to try. Tim:  We are going to pull him out.  Hey, Lukey? Luke:  Timbo. Tim:  What is on your mind? Luke:  What is on my mind, I have one big thing on my mind actually, Timbo. Tim:  Yep, yep. Luke:  Going through our stats of recent ... Tim:  Luke, Luke.

Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the silence! A silence that's never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you've been looking for. Now get comfortable, breathe nice and deeply and ....... Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman's book (episode 18) 'Promptings'. They are: Michael R Damo86 Adam Degiorgio Ljjl69 Mining Man Just send us an email to questions@smallbusinessbigmarketing.com identifying yourself with a postal address and we'll send it on. Show notes Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at chiprichards@mac.com or +61 405 442 144. The post SBBM #21: Finding Balance and Passion in Your Small Business appeared first on Small Business Big Marketing.

Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elbow grease than they do large wads of cash. You'll also be privy to Lukee's new marketing term...the PR rabbit burrow....Marketing gold? Or marketing comedy? You decide. Links we share: Rentoid (Steve's business) Register here to receive a chapter of Tim's book a week for 5 weeks! Fiverr (The place where people share what they're willing to do for $5) The Transcription People (They transcribe all our shows for your consumption) Help A Reporter (Free global publicity opportunities) Source Bottle (Free national publicity opportunities) Our Facebook (Check out Tim and a couple famous fellas in their undies!) The post SBBM #20 – How to get your small business on national TV…For free appeared first on Small Business Big Marketing.

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques. Show Notes Shift Speaker Training (Jo's website) TED Talks SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites) Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription) Episode Transcription SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey. Luke:  How are you, Timbo? Tim:  Mate, isn’t it great to be back? Luke:  It sure is.  It feels like it’s been a while. Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke. Luke:  Yes, we do. Tim:  We used to say demystify.  I like simplify. Luke:  Yeah, definitely. Tim:  Because we’re simple blokes. Luke:  We are.  Simple blokes, simple needs. Tim:  One simpler than the other. Luke:  Let’s not say who.  Timbo, what have you been up to? Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing. Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time. Tim:  Correct.  Can we say where we are? Luke:  We can, yeah.  We’re just at my … Tim:  Luke … Luke:  My home. Tim:  Your kitchen. Luke:  My kitchen, that’s right. Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio. Luke:  Yep. Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to … Luke:  Got a laptop and a microphone. Tim:  A lappy and a mic. Luke:  Yeah. Tim:  You know, and a stopwatch to stop me from rattling on too much. Luke:  Yeah. Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it. Luke:  That’s right. Tim:  You can have your own show. Luke:  It’s all … it’s just all about consistency and getting something out there. Tim:  Hey, Lukey? Luke:  Timbo. Tim:  Went to TED last week. Luke:  TED in Sydney, how did it go? Tim:  TEDx they call it. Luke:  Yep. Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design. Luke:  Yep. Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing. Luke:  Yep. Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing. The post SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry appeared first on Small Business Big Marketing.

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we'll catch you then. How to Name Your Business & Listener Questions (PDF Transcription) The post SBBM #17 – How to Name Your Business & Listener Questions appeared first on Small Business Big Marketing.

Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80's type cocktail and get ready to have one more part of your marketing demystified. Google Adwords Facebook advertising Market Samurai - Keyword Research Tool Google Keyword Tool Perry Marshall Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription) The post SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies appeared first on Small Business Big Marketing.

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key word isn't a key word....plus you'll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online. BUT, even more importantly, at least in Tim's eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING - a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there's only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497! Show notes A Healthy Approach To Marketing 30-Day Challenge Permission Marketing Live Scribe Pulse Pen Pivotal Tracker Jing Screen Flow Go To Meeting Base Camp Google Reader Finding your way to the top of Google (PDF Transcription) The post SBBM #15 – Finding your way to the top of Google appeared first on Small Business Big Marketing.

We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be in the running to win. What We Mention Haul Scott Kilmartin (Twitter) Flippa (Buying and Selling Websites) Ideas Culture (Twitter) Sticky Names Workshop Crush It!: Why NOW Is the Time to Cash In on Your Passion Stuff White People Like Enquire About Spotilight How "seeding" can help grow your brand – Scott Kilmartin from Haul (PDF Transcription) The post SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul. appeared first on Small Business Big Marketing.

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she created some market research that achieved more than 1,000 responses, how she's positioned her business to dominate a niche plus you'll be reminded of the importance of social media to any small business's marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably...and basically acts like a 10 year old...all in the spirit of building a strong brand! 99Designs - A simple way to get logo developed Get Drop Box - Store & share files in your own private cloud Survey Monkey - A great tool for creating online questionnaires Get Abstract - 5,000 5-page summaries of the world's best business books So you want to look big? Marketing insights from The Bra Queen (PDF Transcription) The post SBBM #13 – So you want to look big? Marketing insights from The Bra Queen. appeared first on Small Business Big Marketing.

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web. Mentioned Contact us about Spotlight. SEO Book Perry Marshall's Google Adwords eBook Get Drop Box Aweber Big Response How to blog almost every day SEOmoz SEOland Get Abstracts Strategies to Help People Find You Online (PDF Transcription) The post SBBM #12 – Strategies to Help People Find You Online appeared first on Small Business Big Marketing.

It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result...in just 12-months she's built a business that is the market leader in it's area. Tune in and hear how she does it. In other news, and thanks to your feedback, we're not far away from announcing an exciting new service called Spotlight...Just for you. Aqua Real Estate Tim's Marketing Coaching Package Marketing Samuri (Research a Niche before you spend hours developing a product or service.) Book Tim and/or Luke for your next Marketing workshop or conference Making A Real Estate Agency Look Like A Fashion Label (PDF Transcription) The post SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label appeared first on Small Business Big Marketing.

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you're looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness? Dave's iPhone App Haircaster Download a Market Samaria Trial - Market Research Tool Replace Myself - Hiring a Virtual Assistant Finding a Niche in a Crowded iPhone App Marketplace (PDF Transcription) The post SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace appeared first on Small Business Big Marketing.

Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business's marketing mix, but this can all change if you take on board Luke's sage and simple to implement advice. So, pens at the ready...and play! Luke Harvey-Palmer's Business - www.Buzzle.com.au Luke Harvey-Palmer's Blog - www.LukeHarveyPalmer.com Tim's Brand Character Process Tim on Twitter Luke on Twitter Check yourself out online - www.KnowEm.com We're also looking to create a product or service that will allow our listeners to work with us on their marketing. We'd love to hear from you as to what form this would take. So, leave a voicemail on Skype at SmallBusinessBigMarketing or email us at questions@smallbusinessbigmarketing.com Thanks for listening! How to Build your Personal Brand (PDF Transcription) The post SBBM #9 – How to Build your Personal Brand appeared first on Small Business Big Marketing.

Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Connection Generation...and (yes, there's more) share with you the iPhone apps that make it all worthwhile. So, put your feet up, turn the phone off and get ready for a does of marketing goodness. Show Links Frank Media Tuned In (the Book) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In (TKindle Edition) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs MeetUp How to find what people are asking for. How to Build a Community Around Your Business (PDF Transcription) The post SBBM #8 – How to Build a Community Around Your Business appeared first on Small Business Big Marketing.

Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so important to be connected in this day and age...and how you can do it simply and easily. And we break the silence on ‘On-Hold’ music once and for all. Whilst completely unrelated to anything Iggy speaks of, we felt it necessary to address this disturbing marketing trend. Oh, and Iggy also has kindly given us 3 signed and personalised books to give away. So...get listening! Links mentioned include: Iggy Pintado Connection Generation - The Book Book Tim or Luke for a speaking gig (Yes, we will go to Vegas ;0) Just a reminder to leave a Customer Review on iTunes (you could win one of Iggy’s books)…and don’t forget to tell your Mum about us! How to Get Connected and Build Your Business (PDF Transcription) The post SBBM #7 – How to Get Connected and Build Your Business appeared first on Small Business Big Marketing.

Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier! Links mentioned include: Milk Skin Care Tim's Brand Character Process Vibe Village Just a reminder to leave a Customer Review on iTunes...and don't forget to tell your friends about us! One Australias Most Famous Olympians Turns Small Business Owner (PDF Transcription) The post Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner appeared first on Small Business Big Marketing.

Tim and Luke step out of the studio to answer a few listener questions about networking and setting up a website for a new business. This episode's a short one in preparation for some ripper interviews coming up including an ex Australian Olympian and a social marketing expert. Listener Questions about Networking (PDF Transcription) The post Podcast #5 – Listener Questions about Networking & Web Marketing appeared first on Small Business Big Marketing.

We chat with Flip Shelton, PR expert, writer, presenter and muesli maker, about how you develop your story and promote it journalists for inclusion in traditional and online press. The Tricks to Using Publicity to Build Your Small Business (PDF Transcription) ??? ???????? ????? ?????????? ???????? ????????? ? ?????????? ????????. ???? ????? ????????? ?? ?? ????????? ? ?????????? ???? ?????? ??? ??????? ???????? ?? ??????? ????????? ? ?????? ?????????? ??? ???? ???????? ???????????. ?????? ??? ????? ?????? ?? ????? ?????????????. ??????? ???????? ?????????. ????????? ?????????? ? ?????????? ???????????????, ?????? ??? ??????????? ?????? . Avtomaty-Besplatno ??????? ???????? ??????? ? ??????????????? ????, ??????????? ??????? ? ?????????? ???? ?????? ??? ??????? ???????? ?? ??????? ????????? ? ?????? ????? ???? ??????? ????? ??????????. ????????? ??????????? ??????? ? ?????????? ????????. ??????????? ??? ?? ??? ???????? ?????????????? ?????????, ????? ????????????? ???? ??????? ??????. ??? ?????????? ???????????? ??????. ??????? . The post Podcast #4: The Tricks to Using Publicity to Build Your Small Business appeared first on Small Business Big Marketing.

Mel Bridge, owner and founder of GXY Search, a recruitment company for gen x and y'ers, talks to us about her niche and how she uses networking and relationship building to generate a solid client base. If you like the show, subscribe with iTunes. Finding a Niche in a Crowded Market Place (PDF Transcription) The post Podcast #3: Finding a Niche in a Crowded Market Place appeared first on Small Business Big Marketing.

Darren, co-owner and operator of St Kilda Boat Sales, tells how his passion for boats took him from the corporate technology maketing world into his dream business. How a Corporate Marketer Built a Successful Small Business of His Own (PDF Transcription) The post Podcast #2: How a Corporate Marketer Built a Successful Small Business of His Own appeared first on Small Business Big Marketing.

John, founder and owner of Wicked Campers, tells us how he's used affordable and novel marketing ideas to turn a small fleet of vans into an international campervan hire business. This first Small Business Big Marketing podcast covers inspiring material from someone who is constantly thinking outside the marketing box. How a Mechanic Changed the Campervan Hire (PDF Transcription) The post Podcast #1: How a Mechanic Changed the Campervan Hire Business appeared first on Small Business Big Marketing.