The Making Agents Rich Show with Darin Persinger & Jonathan Rivera

"The agents that are succeeding have a large database and they’re working it, and the ones that are struggling are the ones that have no database and no consistency in the communication with it." - Darin Persinger

"You’re fighting for them to open to open the email and their inbox." - Darin Persinger

"It’s easy to lose focus. It’s easy to get focused, but then it’s hard to keep that focus, and so this whole thing is about keeping focus." - Darin Persinger

"Going through this grind and dealing with this rejection and can I do this and will this actually work.  Bring some excitement back by reviewing your goals." - Darin Persinger

"The reason why it's okay for you to have personal goals in there instead of business goals is because the personal goals help you get to the business goals." - Darin Persinger

"I think there's a part of your goal setting that you need to be fluid with and not be so committed to." - Darin Persinger

"To think what that means when we hear media talk about real estate agents talk about that what that means is that homes are appreciating and it’s easy to make a sale." - Darin Persinger

"The millennials now that are having to sit and traffic and commute into work every day, when they start becoming the managers and the supervisors, they're going to go, "Let's go work from home."" - Darin Persinger

"You're more likely to do it if you take action within the first couple of yours. And then it just diminishes down to zero after 72 hours." - Darin Persinger

"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time." - Darin Persinger

"Are you calling a past client and just checking in on them, seeing how they're doing? That is different than trying to hound a for sale by owner with some script that's meant to demean them." - Darin Persinger

"Real estate investing is like the one thing, I think, is okay to have as a second job." - Darin Persinger

"Because I don’t think anything is ever a moment. It's always about the process and how it endures." - Darin Persinger

"The only reason why I wanted to put this together though is I think there is a lot lacking out there of how to do this, how to set goals as a couple." - Darin Persinger

"If you believe the interruptions, distractions are villains of productivity that they need to be slain then you need to go, develop an environment of productivity and get yourself into that place as often as possible." - Darin Persinger

"If you put something on a to-do list and you’re not willing to put it into your calendar and saying, “This is when I commit to doing it,” you’re not going to do it." - Darin Persinger

"Stop working on all of those things at the same time. Focus on getting one done and getting it implemented and then move onto the next one." - Darin Persinger

"Are you more passionate about the way that it's done, the way that you're doing it, or are you more passionate about the results and the outcome?" - Darin Persinger

"Well, I think that's a reality, and then we have to be careful about how we judge ourselves based upon our own appearance." - Darin Persinger

"If you can't monologue now, if you are not developing that skillset and you don't have a platform to do something like that, I think you're at a huge disadvantage." - Darin Persinger

"Do not get lazy. Do not think that this is easy. Do not take how much demand buyers have to want to buy something for granted right now." - Darin Persinger

"I can't play a video in my email. I could and use a service like BombBomb. But that's not what I want to do. I want to drive them back somewhere else because then I know where they're at." - Darin Persinger

"If you invest in great, video, great pictures, guess what's going to happen. You get engagement." - Darin Persinger

"I think you got it coming out from multiple angles, and you have to let go of this idea of “Oh, this might be annoying to them.”" - Darin Persinger

"What you'd find is you have a whole group of people that are just unaware of what it is, what you have and what you offer." - Darin Persinger

You are listening to the best of The Making Agents Rich Show and today is the final installment of the best of for this session.

We went back into the archives, the first 50 shows of Making Agents Rich and we picked out some of the cornerstone content.

Our key values to share with you so that if you’re new here you get to find out a little bit of what we’re about because we’ve done over 160 shows.

And if you’ve been here since the beginning, then it’s a reminder of what you should be doing.

So today I have for you “Why Realtors should pay themselves first?”

And this is the recurring topic we have talked about this in many different ways: the importance of paying yourself not just money but in time, in freedom, all that kind of stuff so that you’re able to run a successful business.

And this is actually the first show where we really talked about this in depth and I want to share it with you today because I think it’s super important, Darren says it’s super important, so it must be important.

So without further ado “Why Realtors should pay yourself first?”

You are listening to the best of The Making Agents Rich Show.

Darren and I got together and picked our four favorite shows from the first 50.

I can't believe that we've done over 160 shows so we went back and picked our four favorite shows from the first 50 Making Agents Rich Shows since iTunes has buried all that and we're bringing it back to you because this is cornerstone content.

This is what Making Agents Rich is built on and if you're new here then this is going to give you a deeper understanding of who we are and what we're about.

And if you've been here since the beginning, this is a kick in the butt and a reminder.

Today I'm bringing you the show that we called "Plan to Fail".

Why people plan to fail?

And the thing is failure is such an important part of entrepreneurship.

It's where your most valuable lessons come from and if you think you're going to be successful without failure then you have another thing coming.

So with that, let's dive in to "Why People Plan to Fail?"

You are listening to the Making Agents Rich show and again we're bringing you the best of. We started this last week because we noticed that iTunes has just kind of done away with some of our older shows and what Darren and I have decided to do is bring you the best of the top for the first 50 shows because we've done over 160 shows. And so today what I want to share with you is the idea of the minimum viable product. We talked a lot about this. If you've been here since the beginning then you have an idea of what it is. If you are new here then this is going to be some seriously good cornerstone content. It's what the Making Agents Rich show was built on and I'll just let you dive in and find out what the minimum viable product is.

You are listening to the Making Agents Rich show and today we're going to do something a little different in fact for the entire month, we're going to do something a little different. It seems that iTunes has changed things up yet again and they have buried our older shows and so Darren and I were talking and we thought that after doing over 160 shows it was time to kind of bring back some of the best of Making Agents Rich and share what I'd like to call or what we affectionately refer to as our cornerstone content, things that we repeat, recurring themes basically the stuff that Making Agents Rich is built on. And so the first one that I'm bringing you this week is going to be Think Speed, we talk a lot about The 72 hours Rule this was in our first set of shows and really if you're not thinking speed, if you're not following the 72 hours rule then you are wasting a lot of hard drive space in your mind. So I'm just going to let you guys dive in to it, if this is the first time you're hearing it then you'll know why we always talk about the 72 hours rule. If you've heard it before, it's a good reminder. So jump on in and enjoy.

"If you want to be productive, be in an environment where there's not going to be things to distract you." - Darin Persinger

"Ignore the little things in your personal life, your business life. Let it go. It's not that big of a deal. Focus on impact." - Darin Persinger

"When you're focused on the experience of things, you're being selfish but in a good way. You want to wow yourself and only you." - Darin Persinger

"All these other things that I'm about to go through with you, if we get a response off of it, then that should trigger another action." - Darin Persinger

"If you're the number one agent in the marketplace you don't have to acknowledge your competition because you don't have any." - Darin Persinger

"If you're struggling and you want help, I think you have two ways out: either go and add leverage with that team member or look to join a team." - Darin Persinger

"We use Facebook more for seller leads and Google search engines for buyer leads. That's what we find works best." - Darin Persinger

"To do business, you can either focus on proximity or you can focus on positioning." - Darin Persinger

"Don't confuse being systematic with automation. Too many people are looking for "I want to do it once and never do it again." That's automation. That's completely different than a system." - Darin Persinger

"But the reason I don't call it a "pitch" is because it's not meant to close the sale. It's meant to arouse curiosity and bond with your best prospect and you do that by sharing your struggle." - Kevin Rogers

"Bullets should not give it away. They should create curiosity. They should create intrigue. They should create mystique." - Darin Persinger

"What could be happening is people aren't spending enough money to see it really take hold and so they get stuck at 10%, because they get a little scared." - Darin Persinger

"Normal people live paycheck to paycheck. Real estate agents live transaction to transaction. The first step you need to do is get away from that." - Darin Persinger

"If they're willing to mislead and manipulate their co-workers around their office in order to sell a truck to you, what are they willing to do to you?" - Darin Persinger

"I don't know any relationship that I have that started off with misleading and manipulating on either side." - Darin Persinger

"You can write all of your own content if you have the time for that. I prefer to have my real estate agents that I work with selling homes and paying me to write their content because I think it makes more sense on their balance sheet." - Jen Miller

"We're getting too focused on the idea of a relationship, of like a one-to-one relationship versus building assets that can create that trust." - Darin Persinger

"Where are the content blitzes? I know we have call blitzes. Brokerages bring all the agents in, buy them pizza, and say, "Okay. Let's call and interrupt and annoy as many people in town at once as we can."" - Darin Persinger

"If you were able to start converting that middle 60% instead of just confirming with the people who are already ready to go." - Darin Persinger

"What they're saying is consumers rely on word of mouth two times to ten times more than paid media." - Darin Persinger

"When I sit down to think about my target audience, I’m looking at them on the spectrum level now and go: Are they sitting in avoidance or are they sitting in obsession?" – Darin Persinger

"As I got back into real estate sales here in the last nine months, the easiest people for me to talk to that I have immediate affinity with is the other business owners." - Darin Persinger

"A lot of real estate agents do is not necessarily focus on the things that are successful but the ones that are the most creative, the one that they like the most, or the ones that get the most hype." - Darin Persinger

"Lead generation is about you telling your stories. Lead conversion is about them telling you their stories." - Darin Persinger

"I think it's easy to sell that ego-driven thing to real estate agents, to go: The only way to succeed is to be well-known." - Darin Persinger

"I would ignore paying for buyer leads that are off of someone else's listings and turn around and take that money and go get myself some seller leads so I can have those listings now." - Darin Persinger

"You have to make sure that you have the right process in place, you have the right people in place to do that, and you're doing it at the right time." - Darin Persinger

"If your business deals with having to get one-to-one, face-to-face with someone and you're not approachable, you're sunk." - Darin Persinger

"Are people selling a fantasy or are they selling a dream? To me, when someone is selling the idea of getting into an orbit in your business, that's a fantasy. It doesn't actually exist in the real world." - Darin Persinger

"And I think that's what people are looking for in business. What's the one punch that I can throw that will knock someone out? I don't think it exists unless you're Mike Tyson." - Darin Persinger

"There's brilliance in the marketing of knowing your audience of: hey, what if I just tell people that they can do whatever they want and they'll still be successful?" - Darin Persinger

"Productivity is a very personal thing, no different than diet or exercise." - Darin Persinger

"How are you becoming the market leader if you look exactly the same, you sound exactly the same, and you do exactly the same as your competition?" - Darin Persinger

"But if I'm focused on only what happens in the next three months or six months of things then, yeah, everything's a big deal and I don't want that. I don't want to operate my business from a place of emotions." - Darin Persinger

"We're in business to help this person achieve this result or solve this problem. That's what your mission should be, plain and simple." - Darin Persinger

"So I think the biggest leverage point that you can add to your business is really effective direct response marketing." - Darin Persinger

"I think the biggest thing that you learn is how quickly you can change it and then also how automatic it becomes." - Darin Persinger

"Time is more valuable than money, but right now if what you have is time and you don't have money, use your time to make the money then use the money to buy back your time." - Darin Persinger

"So I just think debt is the biggest hurdle, the biggest roadblock that you are going to have to truly becoming rich." - Darin Persinger

"To move from stability to thriving is not going to get you there. You need to become an action-taker. You've got to do work, one of the Rich Habits." - Darin Persinger

"And you need to tell the seller how it's going to go. If you let them dictate the conversation, they're in control of it. If they're in control of it from the get-go, when do they ever relinquish it?" - Darin Persinger

"I think to me no is kind of like the same thing with the comfort zone. It's not, oh, step out of it. I think you step out of it still uncomfortable. I think it's about understanding your value." - Darin Persinger

"I don't think the thing is how do I get people on the phone more because the reality is is people aren't going to get on the phone with you any more than they currently are." - Darin Persinger

"Don't confuse emotions with passion because that does belong in business. But emotions are not the same thing as passion." - Darin Persinger

"I think budgeting is scarcity mindset. It's a poor person's mindset." - Darin Persinger

"So the subtitle here is "What to Really Ask Yourself to Eliminate Blame, Complaining, and Procrastination."" - Darin Persinger

"If you're not spending time trying to find a motivated buyer or seller then help them sell or buy a property, put a mutual contract together, and then get it closed, you're not doing work." - Darin Persinger

"That when things spiral a little bit out of control I think it's easy to get wildly out of control with our emotions." - Darin Persinger

"You can go deeper with those relationships and sometimes that's where the gold is, when you go deep enough, right? Instead of just sifting on the surface for the gold…" - Darin Persinger

"So I think you need physical resilience, you need mental resilience, and you need emotional resilience." - Darin Persinger

"The best type of help that you could get for yourself is probably just go help someone else." - Darin Persinger

"If you're letting other people tell you what problems need to be solved, then you're just stuck where you're at. You're a problem solve. You're putting out the same fires instead of starting to prevent the fires." - Darin Persinger

"I think it's more important to do small things every day than to do one big thing and then not do it again for another month." - Darin Persinger

"There's no such thing as procrastination. That's the idea of putting things off. You are actually not putting things off; you are choosing to do something else with that time." - Darin Persinger

"Getting out of your comfort zone doesn't actually make you a superhero or invincible or do more amazing things. It tires you out. It drains more emotion and energy from you." - Darin Persinger

"That's because justification of the why doesn't truly make any sense. We just do what we do because we want to do it." - Darin Persinger

"So it took me a long time to realize that there's nothing wrong with either category." - Darin Persinger

"Working too many hours, what they found is working too many hours costs you time and energy and money to fix mistakes in your work because you're not at your peak." - Darin Persinger

"Everyone has advice for real estate agents on what they should be doing for marketing and sales of their business and I'm just wondering why that is. Is there something that makes real estate agents insecure?" - Darin Persinger

"So I think a lot of people don't understand the ROI. They just see it as an expense." - Darin Persinger

"I think you got to figure out: what can I do that when I wake up tomorrow I'm excited about waking up?" - Darin Persinger

"I feel like a lot of real estate agents are only contacting their sphere randomly when business gets slow or after they sign up for a real estate training workshop and the trainer tells them to contact their sphere." - Darin Persinger

"You only need three segments in your database. Now, of course, you need buyer leads and seller leads. That is understood." - Darin Persinger

"When someone says "I get all of my business from Facebook," what you are really saying is you get all of your business from your sphere." - Jonathan Rivera

"If you're not getting enough referrals or referrals on a consistent, regular basis, it might be because you're not thanking people." - Darin Persinger

"If you're not learoi-making-agents-richving any content, any insider information, any analysis and advice just for them, they don't feel important. And when people don't feel important, if they feel like everyone, they're not going to give you referrals." - Darin Persinger

"Some of the most successful real estate agents, I think if we are to look at what do they have in common, I think they were entrepreneurial in their past." - Darin Persinger

"How many occupations really get paid on contingency now, that when an appropriate result that I'm okay with is achieved then I'll pay you?" - Darin Persinger

"I think age and money do the same thing. They make you more of what you are." - Darin Persinger

"The problem is that 85% of customers report being dissatisfied with their phone experiences." - Darin Persinger

"If the only time your sphere and your database hears from you is when you're asking for referrals, how do you think they feel about their relationship with you?" - Darin Persinger

"Home buyers, on the home buying side, 54% of them found their agent by repeat or referral." - Darin Persinger

"There's two things tleverage-making-agents-richo keep in mind. There's two types of first impressions that you're making: the online and then the actual first time you meet." - Darin Persinger

"It's a bappointments-making-agents-richig myth that buyers, especially first time buyers, will just go to whatever agent will show them the home first because that's not what they get as tenants." - Darin Persinger

“You need to move from being an entrepreneur in your business to being an investor.” – Darin Persinger

"A lot of it is do you have faith, do you have trust in the system, the strategy, the action that you're taking? If you do, be patient for the result to show up because if you change directions, then the result isn't going to show up. You're going to miss it." - Darin Persinger

"I think some of the best copywriting, direct response marketing books were the things written in the '20s, '30s, '40s, and '50s, not the new blogs that exist today." - Darin Persinger

"I think one of the problems that's missing though is let's say you're new to an area or you're new to the business, who's going to do a repeat business with you if you're brand new?" - Darin Persinger

"I do think though in today's chaos-filled, technology-filled world, it wouldn't hurt anyone to just disconnect for a little while." - Darin Persinger

"I'm a big fan of early victories. Whenever you create an action plan, have some goals in mind, make sure that you're giving yourself early victories." - Darin Persinger

"A habit is not the same as a goal. The habit is the thing that you do. The goal is the outcome." - Darin Persinger

"I think that it's harder than ever to just get going to do something because of all this information and the emphasis on technology."- Darin Persinger

"I can't chase the shiny things. I have to be serious and do the stuff that matters in my business so..." - Darin Persinger

Even if you see someone acting in a very positive, glass-is-half-full type of thing, do you think it's fair to say that that might be partly -- not completely, but partly an illusion? - Darin Persinger

"Become the marketer, become the storyteller of what it is that you do and how good you are at doing it if that is the case. And if you are good at what you do and you do know things more than anyone else, why would you be shy about that?" - Darin Persinger

"Whatever you're thinking about doing, run it through a filter of: am I willing to be committed to this thing for nine months at a minimum?" - Darin Persinger

"Sometimes the plan might not be perfect but if you just follow through with it, it will be better than trying to redo the plan halfway through. Just keep going." - Darin Persinger

""Yeah, I tried that one time. That didn't work." Anyone who talks like that in your office, get away from them as soon as possible." - Darin Persinger

"Pick up the intensity. Stop putting in 12-hour days. Start putting in six- and eight-hour days but just be more intense." - Darin Persinger

"And what they found is that every day there's 2.4 billion conversations about a brand." - Darin Persinger

"You have to get some assistance. You got to get someone helping you against that resistance." - Darin Persinger

"Be careful the environment you choose for it will shape you; be careful of the friends you choose for you will become them." - Darin Persinger

"And that's where all those little $9 and $19 a month stack up and to me that's wasting money." - Darin Persinger

"And I think you got to move past our instincts here on doing nothing. We freeze with all of this information out there. I think it's really easy to do nothing." - Darin Persinger

"It just would not make sense if we didn't identify them so that when we saw them show up, we would have a plan, a method in order to get over it, around it, through it, under it, whatever we're going to do." - Darin Persinger

"There's people that are motivated by the reward and then there's people that are motivated by not getting the bad result." - Darin Persinger

"The crucial tools that a real estate agent needs in their business and will still be viable five years from now." - Darin Persinger

"That's what marketing is, of being the storyteller of what it is that you do, of the successes that your buyers and sellers are having." - Darin Persinger

"It's a good idea to bring in outside consultants or coaches to get help with your blind spots." - Darin Persinger

"Forty-one point six percent of mobile Internet time for users in the U.S. is email. If you're not getting your emails opened, read, and responded to, it's because you're writing bad emails that they're not going to open, read, and respond to." - Darin Persinger

"The opt-out rate for real estate emails is 0.22%. I have a feeling that the reason why this opt-out rate is so low is real estate agents are not sending enough emails." - Jonathan Rivera

"I think if what you have is an email, you want to move that on to the phone as soon as possible and move that into face to face as soon as possible. Be first though with your conversion, with your engagement especially. Be first." - Darin Persinger

"If you went through the effort to capture it, why are you not going through the effort to engage them, convert them, follow up, give a great appointment, and then manage and coordinate the transaction? That's part of your job too." - Darin Persinger

"You don't try to save the princess immediately. You have to get through level one first, right? And you get better as you go up through the levels so then by the time you get to level eight and save the princess, you can because your skills and ability match what you need to do at that level." - Darin Persinger

"Marketing is something you kind of have to learn and your brain needs to get wired that way of connecting money, outcome, commission to lead capture which is a few steps away. It's all about being lead capture focused." - Darin Persinger

"I think while most agents see themselves as providing these solutions, I'd say real estate investors see the exact same way. Our jobs as investors are to help people find answers to their problems." - Joshua Dorkin

"I think while most agents see themselves as providing the solutions, I'd say real estate investors see the exact same way. Our jobs as investors are to help people find answers to their problems." - Joshua Dorkin

"If Rick Pitino views Twitter as a distraction from his players being their best, if Aaron Rodgers views Twitter as a distraction from his job, why are we telling businesses and solo entrepreneurs and self-employed people to be on Twitter? That it's your job to be there?" - Darin Persinger

"Fifty percent of the homes sold of sellers moved within 15 miles or less of the home that they sold into their new home. Which could make it a triple. I mean one good seller could be a triple. It could be you get their buyer, you help them sell their house and you help them as a buyer buy another house." - Darin Persinger

"It's so stupid simple. You know, you're talking like one to one in direct mail and if you've got the right messaging, the right packaging, and you can stop somebody, you can pull them in." - Jonathan Rivera

"Have you heard of entrepreneurial ADD? I think it's really an excuse, where you can't tie yourself down for too long? I have that. So when I get into something, I read it up to the point where I find something that I have to do or want to do, and I stop reading it right there, bookmark it, and then I go try it." - Jonathan Rivera

"If you are someone that is an employee and you're looking for ways to become more productive or maybe you're thinking about becoming a real estate agent, realize that your time management system should be very different." - Darin Persinger

"Ballantyne's Law: The more you know about how to do the technological things on the Internet, the less money you're going to make. Let someone else worry about the lighting, the camera, the audio, and you just be the expert in what it is that you do." - Darin Persinger

"Taking action is a muscle. You need to build up your muscles of taking action even if this seems silly or foolish to you." - Darin Persinger

"Do you see how precious your time is? How important it is? You've got to protect it. You've got to protect your time. You've got to protect every minute of it. This is how much it's worth." - Darin Persinger

"I've worked with agents that are like great at physical fitness stuff. They are very disciplined about showing up to the gym at the same time every day. And they're big and they're strong and they're healthy and they look great. And when I go, "Okay, block up this time and lead generate," they just can't do it because they are using so much discipline in other areas of their life." - Darin Persinger

"But how can you be too busy to grow your business? I mean, that seems like an oxymoron. Too busy to me is always a cop out. I try not to say I'm too busy for anything. I'd rather just say, "Hey, I don't want to do that" or "That's not important to me."" - Jonathan Rivera

"I think all of us were wasting a lot of time there for a while as we have talked about before, this perfect storm of as the real estate market was tanking and the Internet social media was kind of making this big wave. A lot of us went all in on the idea of technology and social media and Internet marketing because it was free or very cheap and we weren't quite sure how to deal with the new market." - Darin Persinger

"I think a lot of agents want to sit there and go, "How can I help this person? I really want to help them. What can I do to help them?" They don't want help. You've got to be able to be strong enough to walk away." - Darin Persinger

"We're obsessed with this celebrity thing, and I just want to point out that celebrity does not equate to wealth. All celebrity equates to is celebrity." - Darin Persinger

"That's just the way that I look at lifestyle design. It's being clear about what you want. Not necessarily trying to keep up with the Joneses, right? If the Joneses have a new Mercedes, that's fine. Maybe you want to take the trip to the Caribbean instead." - Darin Persinger

"It's easy to make things complex. It's difficult to make things simple." - Darin Persinger

"We've all heard "think big". The problem with thinking big though is that we have like a ceiling on our mental mindset so that's why I don't like the phrase "think big" it has to be "think bigger", we have to stretch ourselves." - Darin Persinger

"These people that are giving you their opinions, I mean do they really matter? Are they people that have the walked the last 30 feet? Are they people that are going to buy or going to sell? Probably not, so are they worth your time? Heck, no." - Jonathan Rivera

"You've dug the well. Why go dig more wells? Instead, go back to the well and keep dipping in there to get the water." - Darin Persinger

"For a lot of real-estate agents out there, instead of looking to do something that's effective, they're trying to just makes things as efficient as possible and they spend more energy, more effort trying to make things efficient instead of just simply going and doing the most effective approach." - Darin Persinger

"I've seen a lot of stuff lately that people aren't happy with their jobs and a lot of people are bored nowadays which is amazing. I think that tells you what kind of world we live in when we have all of this technology and things at our disposal and people are bored." - Darin Persinger

"I think a lot of people, when they are looking for systems, solutions, strategies, they keep looking for an event. They want the listing but they don't want to go through the process that it took to get the listing." - Darin Persinger

"Instead of getting their name out there, they need to get the buyer's name, the lead's name in here, into their database or data bank." - Darin Persinger

"Believe it or not, there was a time before software as a service existed, before CRMs were online, before they were even software on little disks. Agents were still able to sell real estate before that even existed. I mean can you believe that?" - Darin Persinger

"You know what? I'm going to try this thing. I'm going to give it my best shot. And it could work, it might not work but whatever it is, I'm going to learn something from it. I'm either going to learn or I'm going to earn." - Darin Persinger

"Offline is so expensive. Online is cheap and free. I think that's why we got so much hype over the last six, seven years of the online stuff. The reality is offline still works and it works pretty darn good." - Darin Persinger

"We are going over a simple three-step strategy to get sellers off the fence and listed before spring. It's a powerful strategy and I know you're going to enjoy it." - Jonathan Rivera

"I found this on forbes.com, only 8% of people achieve their New Year's resolution. Are you saying that 92% of people fail at their New Year's resolutions? I guess that's one way of looking at it."

"We look to these thought leaders and I just don't know why we do it. I think that might be a New Year's resolution. You have to stop looking at thought leaders and look to the results leaders. Results leaders. I love that." - Darin Persinger

"I've never hired painters that have come in with a skilsaw because they don't need the tool. But in real estate, I see real-estate agents buying up tools all the time because they think they need a toolbox full of tools." - Darin Persinger

"We sometimes bite off a little more than we can chew or think that we can do things better than other people and therefore we never actually give up control of some of the mundane stuff. For us, as entrepreneurs, it really pays to get out of the way." - Jonathan Rivera

"If you want to start valuing yourself, your business, your time, stop using the language "free time." There is no such thing as a day off, there are just days you don't get paid. Let's disclose that we are not financial advisers and that you invest at your own risk." - Darin Persinger

"If you are focused on creating content online, if you're a content producer, get over the idea of having to own it. Get focused on the future benefit, the economic value of the future benefit, and if you get to control it or not." - Darin Persinger

"The first stage of financial freedom is getting good at making money. The second is you have to get good at saving money that you are making now. And then the third is invest. You have to get good at investing. Let's disclose that we are not financial advisers and that you invest at your own risk." - Darin Persinger

"Profit isn't the purpose of the business but without profit you don't have a business. It is required just like you need to eat something in order to stay alive. Let's disclose that we are not financial advisers and that you invest at your own risk." - Darin Persinger

"What I think we are trying to do with our show and our approach to business right now is get people to think further out than just right now that immediate gratification. This is an uphill battle. Let's disclose that we are not financial advisers and that you invest at your own risk." - Darin Persinger

"I'm grateful for this industry and for everyone in it and who I have been able to help. I'm super grateful for that. So, I think just take a moment and take a look at your clients who have helped you accomplish what you have accomplished this year and say a genuine thank you to them in some way that makes sense to you." - Darin Persinger

"You're having a bonfire. There are two ways you can get this thing started. You could either dump a bunch of gasoline on it, light a match, and hope that you don't catch on fire with that huge explosion, or you can take your time, get everything set up right, and get a little spark going and let that spark turn into a little flame and let that little flame turn into a bigger flame and get that slow burn going until you have a nice consistent fire." - Darin Persinger

We should be able to get things done quicker and easier because we have all this technology but I think a lot of people are suffering from a lack of time and a lot of that probably has to do with information overload. - Darin Persinger

"Why do people want to overdo stuff all the time? If you take a whole bottle of aspirin your stomach is going to start on fire and you burn from the inside out and you die. So we're saving you from dying on today's show. This is practical stuff. Put this in your survivor bug out bag."

"I believe the future belongs to those who know how to think. Because if you know how to think, you know how to find solutions, you know how to problem solve and there's nothing more valuable than that." - Darin Persinger

"The best way to bring things together and to have it consistent and to wrap it all up is to have a system." - Darin Persinger

"You need to be tracking your leads and measuring your leads, all of your marketing, everything that you're doing so that you know your numbers, so that you can make smart business decisions and know where you should put your money." - Darin Persinger

"You got to learn how to dominate the niche before you can add a niche. Stay committed to dominating that niche and then the other stuff will take care of itself." - Jonathan Rivera

"We can't go out and write a hundred blog posts one day or make a hundred phone calls one day or starve yourself one day or work out for one day and expect to get results on at that. It's about the consistency." - Darin Persinger

“Do you have a scoreboard in your business? You should have a scoreboard so you know how much time is left in the game and where you’re at. Are you winning? Are you losing? Have awareness.” – Darin Persinger

"The beauty of once you start thinking commitments is you need to get rid of stuff.  You can't be committed to everything." - Darin Persinger

"If you lead with listings, listings lead to leads - Darin Persinger"

"If you want to go fast, go alone. If you want to go far, go together." - African Proverb            

"Nothing is less productive than to make ore efficient what should not be done at all" - Peter Drucker

"How you think is more important than knowing how to do something" - Darin Persinger

"Its so much easier to worry about details than it is to take action" - Jonathan Rivera

"Once you accept the 72 hours rule it will open you up to implement quickly becuase you can say, 'Do I have time to implement this in the next 72 hours?' If not, throw it away." - Darin Persinger

"Your lead generation activities, your marketing activites are not like your children. You don't have to treat them all the same and love them all the same." - Darin Persinger

How successful are you?  

In this week's show you'll find out where you stand in the 5 levels of success and what you need to do to move up to the next level.

Forget about doubling your business, your not thinking big enough - in this week's show you'll find out the first step in 10x your business.  This is the first episode of our "Think Rich" series.

If you're tired of putting out fires and you're ready to have a predictable business (with steady paychecks) then you'll want to grab a cup of coffe and tune in to this show now.