The Legal Slant
The Legal S/ant is a podcast hosted by two legal marketers, Jessica Jaramillo and Vanessa Petrea. This podcast is focused on bringing the legal marketing community together to provide wisdom, humor, camaraderie, and life hacks. Jessica lives and works in Denver, and Vanessa hails from Texas. In each episode, Jessica and Vanessa will interview legal marketing professionals and dive deeper into top-of-mind topics. The Legal Slant will also spotlight the unique challenges legal marketers face and how seasoned professionals avoid burnout and thrive.
In-house legal marketer and self-professed data geek Elizabeth Brick shares insightful truths about making your mark working out of a satellite office, and she gives three solid tips for setting yourself up for career success.
What does psychology, ballet and BD have in common? A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.
In this episode, Vanessa and Jessica talk with Liz Tran about her time as a legal marketer and life after legal, working in marketing roles for accounting and technology companies. We also get into her life as a reality TV star!
We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready!
Micah Petrea’s suggestions for small firm marketing resources include:
- The Noun Project for inexpensive icons: https://thenounproject.com/
- Piktochart for turning data-heavy content into reports, infographics, social media graphics, etc.: https://piktochart.com/
- Klipfolio for turning Excel data into awesome graphics: https://www.klipfolio.com/
- Storybrand for creating your firm’s story and learning how to promote/sell more effectively: https://storybrand.com/
- Clio for cloud based solution to manage time, billing, client journey mapping, workflow and lead tracking: https://www.clio.com/
Having gone from a solo marketer to being the CMO of a 150-lawyer firm leading a team of five, Michael Blachly shares with us how he built a dynamic marketing team to support the growth of his firm.
In this episode, Ezra Crawford tells us how best to drive the lateral integration process and gives us ways to double back and save an integration when things go awry.
MOVE OVER Alex P. Keaton and young Sheldon T. Cooper, Roy Sexton is here. In this episode, Jessica and Vanessa talk with legal marketer, thought leader, community leader, published author, actor and singer Roy Sexton on personal branding, standing out on social media, and thriving through authenticity.
In this episode, legal marketer and law firm administrator Josie Morgan opens up about the raw and rewarding realities of juggling a thriving career, social relationships, a growing family, and meaningful volunteer opportunities. She also shares how strong friendships can open doors for professional growth.
In this episode, filled with great takeaways, Jen Dezso of Acritas gives us everything you need to know about collecting and using big data to navigate short-term trends and maintain long-term marketing and business development strategies for your firm.
In this episode, Morgan Horvitz talks about taking on a new chief role in the midst of the COVID craziness and shares some creative ways to stay connected with your team and your attorneys.
Legal marketers are not immune from the pestilence of imposter syndrome. In this episode, Jessica and Vanessa talk with Marketing & Business Development Director, speaker, author, and host of the ENRICH YOUR SOUL podcast, Rich Bracken. Listen as we learn to identify, acknowledge, manage, and eradicate feelings of intellectual fraudulence.
Michelle Friends, Executive Director at Fairfield and Woods, talks about transitioning from marketing and biz dev to operations, including the challenges and rewards. She also shakes her crystal ball and shares her thoughts about what a post-COVID world might look like.
Jennifer Johnson, CEO and Founder of Calibrate Legal, gives expert tips on nailing that virtual job interview and becoming a Revenue Enabler™. Jen also makes some predictions on how COVID will impact the future of the legal marketing profession.
Amy Verhulst, solo marketer and 2020 LMASW Region President, talks about how she tackles her voluminous task list and has increased her leadership capacity. Amy also shares practical tips for juggling career goals, volunteer roles, parenting duties, online schooling, and all the other things.
Public relations expert, Dave Poston, provides communications advice for the next phases of COVID-19 and shares how to effectively marry PR and business development strategies to raise your firm’s profile and even engage new clients.
Trying to survive a pandemic while working from home is challenging. Listen as seasoned legal marketer, author, and Legal Marketers Extraordinaire co-founder, Heather Morse, talks with Jessica and Vanessa about creating community and building resilience.
Lynn Foley, CEO and co-founder of fSquared marketing, discusses the results of her company's recent survey on the health and wellness of legal marketers. A former legal marketer, Lynn not only sheds light on this very important topic, she also gives practical tips on how to take back your health.
Jill Huse, co-founder of Society 54 and LMA board president, provides sound advice on working remotely and adding value during these uncertain times. BD efforts can (and should) continue during a global pandemic. Jill also provides more insight on the postponed LMA Annual Conference and gives a preview about this week's LMA Coronavirus Crisis Communications webinar.
Vanessa and Jessica sit down with Brenda Plowman, CMO of Fasken, to talk about how to plan and execute a client experience program. She takes us through her firm’s recent rebrand and breaks down how crucial client experience is to the future success of a firm. Brenda also shares her approach to having balance in her life, finding joy, and creating space for creativity.
Carman Jackson Akins talks with Jessica and Vanessa about how to take control of your own career trajectory and advocate for yourself in the workplace. Whether you are interviewing for a new job or have been at your position for 5 years, Carman's sage advice is insightful.
In Part 2 of Vanessa and Jessica’s interview of Jen Bankston, President of Bankston Marketing Solutions, Jen talks about taking control of your own professional development, weighing the pros and cons of relocating for job opportunities, and moving out of your comfort zone.
In this episode Vanessa and Jessica sit down with Jen Bankston, President of Bankston Marketing Solutions about her journey to legal marketing and the advice she received along the way to own her personal and professional development.
