The Steven de Cuba Podcast
This podcast is for ambitious entrepreneurs (in the making) who’d like to turn their hobby into a business. In this podcast, I share behind-the-scenes about my entrepreneurial journey, I interview other business owners and share tips on how you can achieve your biggest goal. If you’re interested in building a personal brand on social media so that you can actually start attracting your ideal customers, build relationships online, and turn your followers into clients, this might be for you!
Holycow – wait until you listen to this conversation with my student and multiple-business owner, Mingli Jacobs.
I wanted to invite Ming to the show because I knew her entrepreneurial journey is one that will light a fire under your bump and show you why I don’t buy the excuse “I don’t have enough time”.
Ming has more than 2 different businesses, she’s a mom of a 21-month-old boy, and building her online community. She has years of experience working as a director of sales and opened many multi-million dollar hotels. However, the online space was something completely different for her and she didn’t know where to start and how to do it effectively.
In this episode, Ming takes us along on her journey from starting her own business online, hosting her first masterclass and now creating her new program. As you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.
Show notes: stevendecuba.com/episode48
This is your personal invitation to my upcoming masterclass: Discover How to Build a Personal Brand on Social Media.
In this masterclass, you're going to learn the three biggest mistakes that most struggling entrepreneurs make when first starting their business, how to attract more followers and convert your followers into paying customers, and lastly, you're going to learn the 4-step method of building an intentional personal brand.
This Masterclass will be held on zoom and you can register right now at stevendecuba.com/masterclass
But here's the best part, when you show up live to the masterclass, I'm going to give you a special gift.
This is the Instagram Story Guide for Creative Entrepreneurs.
In this guide you're going to learn:
- How to use Instagram story to engage with your audience
- The top tools you need to use to hack the Instagram algorithm
- How to convert your audience into paying customers with Instagram story.
The only way to receive this guide is by showing up live to the masterclass.
Sign up now: stevendecuba.com/masterclass
Most struggling entrepreneurs don’t take action in their business because they say that “it’s not perfect yet”.
They spend 3 to 6 months in their business trying to have that perfect website, with the perfect logo and the perfect branding colors, only to realize that those are not the primary factor that is going to determine whether someone would invest in your business or not.
Not only is this one of the biggest mistakes that you can make when first starting out, but one of the common mistakes that most entrepreneurs make which creates the feeling of overwhelm.
Because there’s so much to do and no money coming in.
OF COURSE, you’re going to feel overwhelmed.
Let’s chat!
Show notes: stevendecuba.com/episode47
In this episode, I interview Daniela KuRa, which is one of the founding members of my group coaching program, the Intentional Personal Branding Program. In this episode, she shares how she quit her 9-5 job, started her own business and now has a team of 4 people.
Daniela is partnering with the IPB Program and giving back to the community by hosting a visualizing the future successful entrepreneurs version of yourself and manifesting your dream business. Click here to join the waitlist and click here to follow Daniela on Instagram.
Show notes: stevendecuba.com/episode46
When I first started my business in Aruba as a photographer, I felt alone. I didn't feel a sense of community in the photography industry, it was more like a competition.
I wanted to be part of a group of people that see others across the room as a community rather than competition.
But I never felt like I had something interesting to say or an interesting topic to create a program about. I had the fear of what if I made a mistake and people would laugh/judge me.
I had the fear that perhaps I won't be good enough so I never really acted on my dream. I always used different excuses, "I'm not ready yet. Right now is not the right timing".
Sometimes we use these excuses of "not being ready" or "I'm not good enough", but in fact, we are afraid of what other people might think or what's going to happen if we fail.
Let’s chat!
Show notes: stevendecuba.com/episode45
One of the common mistakes that a lot of entrepreneurs make when first starting out is that they think they should have a logo, a website, or their branding colors ready, before starting to market their services online.
This is one of the biggest mistakes that you can do and I believe one of the big excuses that many struggling entrepreneurs use to stay in their comfort zone.
Many people like to use the excuse of "not having it all figured out" or "it's not perfect yet" so they don't take action at all in their business.
But if you'd like to build a profitable business online, how do you expect people to invest in your business while you're not taking any action at all to put yourself out there?
Show notes: stevendecuba.com/episode44
Most starting entrepreneurs base their own prices depending on how much their competitors are charging.
They look at what other people are doing and they try to do more or less the same thing... without even realizing that this is one of the biggest mistakes you can make when pricing your services.
Think about it...
Do you think that every successful entrepreneur out there decided their rates by looking at what other people are doing?
No way.
Every successful entrepreneur knows that it's not about what other people are doing, it's about what you can bring to the table. (That's why the entrepreneurs are successful, to begin with!)
Successful entrepreneurs are not like most people, they're different, they act differently, they think differently, and they focus on the right things in their business rather than looking at what other people are doing.
Take a listen...
Show notes: stevendecuba.com/episode43
One of the common mistakes that I see a lot of struggling entrepreneurs do is that they spend most of their time creating new content rather than promoting their content.
Not only is this one of the most common mistakes, but also one of the easiest ways to get overwhelmed in your business... and sadly, a lot of people get there.
'Creative funk...' ever heard of it?
A creative funk is when it feels 'yucky' to create content.
You have no creativity, you don't know what to talk about or you're not sure what to post next, so you end up not posting at all.
Most people think that they should spend most of their time creating new content to attract more eyeballs to their business and this will help them grow a successful business online.
That's far from the truth.
Today, I'm going to share with you how you can work smarter and not harder. I'm going to show you how you can leverage all of your pieces of content so you can reach more people, have a bigger impact, and spend less time trying to figure out what to post next.
Show notes: stevendecuba.com/episode42
Research shows that our brains evolved to react much more strongly to negative experiences than positive ones.
It kept us safe from danger. But in modern days, where physical danger is minimal, it often just gets in the way.
Today, I want to share something that I've learned this past week.
It reminded me of vulnerability. Take a listen...
Show notes: stevendecuba.com/episode41
What the heck is the law of manifestation? ← That’s exactly how I felt when I first heard about it. I didn’t know what I meant and I certainly did not consciously use it in my life and business.
But not until I digged deeper. Currently, I use this law in my life and my business and it has completely changed the way I show up in my business and the results I’m getting.
In this episode, I had an open and honest conversation with Tiffany Cheung, a social media coach, around the topic of manifesting your dream business (and life!). How you can use it for your business, but more importantly, how you can apply this law into your life.
Show notes: stevendecuba.com/episode40
If you’re thinking about joining the program, but you’re not really sure about it, this is your last heads up! After tonight, the doors will be closed until 2021.
In this episode, Chris’ shares his experience with the Intentional Personal Branding Program. One of the things he said was: “"I come out on the other side of your course as a much more knowledgeable entrepreneur and a more passionately curious creative."
Show notes: stevendecuba.com/episode39
Join the Intentional Personal Branding Program: stevendecuba.com/join
3.5 billion people use social media every.single.day.
Each one of them has dreams, goals, desires, and struggles.
And you? You have solutions.
But being consistent with pretty pics on Instagram isn’t enough.
You can’t cash your likes and comments in at the bank, and they certainly don’t pay the bills, right?
Instagram and Facebook won’t actually start helping you grow your business until YOU start promoting your business.
The choice is obvious, friend.
Get yourself inside the Intentional Personal Branding Program and transform your business with Instagram. In this episode, Kendrick Holsman, shared his experience with the IPB program.
Show notes: stevendecuba.com/episode38
Join the Intentional Personal Branding Program: stevendecuba.com/join
Last August, I opened the enrollment to the Intentional Personal Branding Program for a small group of people to go through the complete course, apply the strategy, and give me their feedback. These are my Founding Members. I’ve taken their feedback and used it to polish what’s inside the course to absolute perfection.
The result? The Complete Step-by-Step Process of Intentionally Building a Personal Brand on Social Media >>>>>
Click the link above for more information.
Show notes: stevendecuba.com/episode37
In this episode, I have a chat with my business mentor Jasmine Star around her experience building a photography business and later pivoting into education. There’s so much value in this conversation and I can’t wait to have you listen.
Register for the masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode36
Can you believe 2020 it’s already over? Like... THANK GOD but also HOW?!?!
If you’re thinking about starting a business in 2020 and you’re feeling scared to take the jump, this episode is for you.
In this episode, Juliette shares with you her experience with The Intentional Personal Branding Program and how she said “F#CK it, I’m going to start my business” despite the odds stacked against her.
This episode is filled with mind-blowing moments, and I cannot wait to have you listen.
Register for the masterclass: stevendecuba.com/masterclass
Shownotes: stevendecuba.com/episode35
The mistake that a lot of people make is that they think that in order to grow on Instagram, you need to create more content. But that's a big fat mistake!
The truth is that it's not about posting more, it's about posting the right type of content.
Do you know what’s the most important factor on social media? Engagement.
And if you’re not connecting with your followers every single day, don’t expect them to engage with your account.
The problem is that a lot of people have no idea how to leverage engagement on Social Media.
But, not you!
Register for the masterclass: stevendecuba.com/masterclass
Shownotes: stevendecuba.com/episode34
One of the things I’ve learned from my mentor, James Wedmore, is that business happens in phases. And every phase requires new sets of actions, lessons, and achievements.
It’s just like a video-game. You start at level 1 and as you continue to level 2, there are new challenges you have to overcome. Then you get to level 3 and so on.
In this episode, Rocio helped me discover the fears that are holding a lot of millennials back from building a personal brand online. The good news is that fear is inevitable. But how we reframe the fear is what’s important.
Show notes: stevendecuba.com/episode33
Register for the masterclass: stevendecuba.com/masterclass
One of the common objections I get a lot is “Steven, I don’t have time for this…”
Well… Let’s talk about it.
Just like my business mentor, James Wedmore, says: “Business happens in phases. And every phase of your business requires different actions, mistakes, lessons learned, etc.”
Just like playing a video game. You start at level one and as you go to level two, you are presented with new challenges.
Meaning, what you did in the past, got you where you’re at right now. And in order to take your business to the next level, there are new required actions that you need to take.
Let’s talk about those stages...
Join the Intentional Personal Branding Program stevendecuba.com/waitlist
Did you know that you have a relationship with money? We all have...
Just like you have a relationship with your mom, dad, or with your coach– you also have a relationship with money.
And your relationship with money determines how much money you have and how much money you can make. Sounds crazy right? Stay with me...
Your relationship with money is determined by the beliefs you have around money. For most people, these beliefs present themselves as truth.
Learn more about your relationship with money here: stevendecuba.com/episode31
Join the Intentional Personal Branding Program stevendecuba.com/waitlist
Spending 3 months working on your website, choosing your branding color, or designing that perfect logo are the most common and most costly mistakes that you can make in your business when starting out.
Not only are they the most common mistakes, but also the biggest factors that are preventing you from actually growing your brand.
Let me explain…
Most people give themselves the excuse of not being ready, therefore they won’t show up at all for their business.
They give external factors more power than their ability to commit to their business.
I’ve seen so many people not doing the things that they know they should be doing, not because they’re not qualified to do it, but because they don’t believe they have what it takes to make it happen. They have limiting beliefs that prevent them from actually taking action.
Shownotes: stevendecuba.com/episode30
Free Personal Branding Guide: stevendecuba.com/personalbranding
Over the years, I’ve heard a lot of people blame the algorithm for their lack of engagement on Instagram.
They say things like:
“The algorithm makes it difficult for me to grow my brand online”
“I’ve already tried different things on social media, but every time there’s an update I lose engagement”.
“The algorithm sucks! Only people with a huge following can actually get engagement”
They blame everything on the platform and the algorithm without even having the audacity to look at themselves.
What I believe in:
Your reality is a reflection of your inner wisdom.
Your mind is the master power that creates your reality. And your brain is the one that tries to keep you safe from danger, from doing the uncomfortable, from actually taking the leap and make a change in your life…
Basically, it’s a constant battle between your brain and your mind.
However, once you understand how the algorithm behaves and the factors that influence the algorithm, then you can start showing up on social media more strategically. It’s way easier for you to show up every single day and know exactly what to do that delivers real and tangible results.
I know how busy you are and I don’t want social media to feel like yet another thing to do on your long list of to-dos. If you only have 1 hour a day to show up for your business on social media, I want you to understand the most important things about the algorithm so that you can show up more effectively and use your time wisely.
What I’ve learned as I built my presence online, is that people like to see the real you.
If you’re a life coach, yoga instructor, wedding planner, or simply you have an online presence, you need to regularly take professional photos of yourself.
Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. How you show up online is going to directly affect your bottom line.
With really good lifestyle photography, the image tells a story and your ideal audience is going to be drawn to you in a way that you just can’t accomplish with generic stock images, these are so impersonal. You know how important first impressions are.
You got to show your face in these images. People need to see your face.
Free Photography Guide: stevendecuba.com/personalbranding
Shownotes: stevendecuba.com/episode28
Aiden is a 12-year-old entrepreneur that started this journey when he was 8. Now, I remember when I was 8 years old, I was outside playing with mud and playing hide and seek with my neighbors.
Entrepreneurship? How the heck do you eat that?!
I grew up in a small town in Aruba where entrepreneurship wasn’t a thing. In fact, I grew up in a family that was only taught that a 9-5 job is the way of life.
But thanks to the internet, I’ve discovered that there’s so much more than having a 9-5 job and building the corporate ladder.
Basically, I had to figure out all by myself. (thanks to all those all-nighters and YouTube videos that taught me all that I know)
It’s so amazing to see how some entrepreneurs start a really young age and use social media platforms to share their message. When I met Aiden, I knew I wanted him to be on the Podcast.
There’s something about his energy that I believe will inspire a lot of people and I hope you’re one of them.
Show notes: stevendecuba.com/episode27
One of the questions that I’ve received on my weekly Instagram live sessions is: “Hey Steven, I saw that there’s a new update on Instagram, Instagram Reels, and a lot of people are starting to use it already. Do you think I need to use Instagram Reels too?! I don’t want yet to do ANOTHER THING!! There’s so much to do!!”.
And I think this question was really interesting because as entrepreneurs, we’ve decided that we don’t want to work at a 9-5 job, we want to be our own boss and we’ve decided to work on our own terms.... ← that’s a BIG DEAL right there!
Let’s chat about how you can use Instagram Reels for business.
Show notes: stevendecuba.com/episode26
If you’ve been here for a while, you know that last month I’ve launched my brand new online program: Intentional Personal Branding.
But before officially launching this new program, I’ve decided to host a beta launch. This will help me validate my offer and get a small group of people, at a discounted rate, to give me all the feedback that I need to make this program successful.
While this something completely new for me, it also was a BIG DEAL for me! I’ve invited a total of 20 Founding Members to my program and in this episode, I’ll take you on a behind-the-scenes of what happened during the promotional week.
This is something completely new that I’ve done so I’d love to hear your feedback on this episode! Head to stevendecuba.com/episode25 for the show notes.
Kristy Yoder is the founder of Smart VAs - a virtual assistant agency that helps busy entrepreneurs get their life back.
Being a multi-skilled leader, she humbly worked her way up from being a freelance virtual assistant and digital marketer to becoming an entrepreneur.
In this episode, Kristy shares her story about moving from the Philippine to the US and her adjustment as an entrepreneur. She also shares why it's important to have a mission and vision when starting out a business and how a virtual assistant/outsourcing can help grow your business.
Shownotes: stevendecuba.com/episode24
Megan Nolan is a personal trainer and yoga instructor with over 14 years of experience. Her mission is to help busy entrepreneurs use their Yoga practice to intentionally step into and embody their strongest, most courageous, resilient, and empowered selves so they can take inspired action in their business.
In this episode we cover:
- When did you start doing what you’re doing?
- Can you talk more about why it is important to have exercise routines as a component of our business strategy?
- I am someone that works behind my laptop a lot, what can I do every day to avoid so much back pain?
- How Megan is practicing gratitude for over 1000+ days.
- How has gratitude helped her as a business owner?
Read the show notes: stevendecuba.com/episode23
A lot of you have been asking me how I’ve built a personal brand on social media that actually gave me the opportunity to turn my passion for photography, my full-time career.
For that reason, I’ve decided to put together a BRAND NEW TRAINING designed to help you achieve the same thing!
My goal is to help busy creatives build a personal brand on social media so that they can make a living from their passion.
I’m planning to sell this program in September 2020, when it’s complete, but I’m inviting a small group of Founding Members to go through the training in real-time as I create it.
But there’s a catch: I’m only accepting 20 Founding Members to my online program… (and the doors are closing on 25th of August 2020.
Have you ever felt this way?
You’re showing up on social media, you’re posting occasionally, you already have your website online, people are visiting... but still, you’re not working with a certain type of client that will help you take your portfolio to the next level.
I mean, at least you’ve got some followers and people are visiting your website… you’re doing the work! (give yourself a pat on the back, you’re doing it!)
But, still, you’re not working with your ideal customer.
It’s like you’re always busy, doing all the things, trying to make everyone happy, but at the end of the month, you feel so undervalued.
Have you ever felt this way? Let’s chat!
Show notes: stevendecuba.com/episode21
Did you know that building a personal brand on social media is the best way to build trust with your audience, convert them into leads and ultimately into paying customers?
If you’re looking for a way to build a personal brand online and finally start attracting your ideal customers, then, friend, this might be for you!
Building a personal brand on social media with a strategy gives you the opportunity to work with your ideal customers, to FINALLY be profitable doing your passion, and to make more impact on the world.
Do you know what happens when you make more impact on the world? You make more money. And when you make more money. You make more impact.
So, if you want to change the world by doing the things that YOU LOVE, you may want to build a brand online.
But, I know what you’re thinking…
How many times have you heard that building a brand on social media takes too much time and energy?
I’m here to tell you that that’s NOT TRUE.
Here are the 3 BIGGEST SECRETS on Building a Personal Brand Online.
Show notes: stevendecuba.com/episode19
What would it feel like to wake up every morning to the realization that the life you are living right now is the one you once only dreamed of?
Image opening your eyes in the morning. You’re waking up on your comfortable bed, in your dream home, living in your dream location.
You’re smelling your hot coffee and head over to your home office to check in on all of the sales you made while you slept the night before.
You then open your phone and you see a ton of notifications from your dream customers on social media.
How good would it feel to FINALLY have what most spend their life seeking and never obtaining: a true sense of FREEDOM.
Click here to read the show notes.
As a creative, I used to tell myself that I need to create more content in order to attract more people to my business, and eventually they will send me a DM or an email and we will end up working together.
What I’ve realized is that being creative is one thing, and being a business owner is another thing.
As the creative, I’m responsible for the content that I produce. As the CEO of my business, I’m responsible for the profitability of my business.
What would you think would happen if I’d kept wasting my time creating more and more content but not really seeing any results?
Exactly, I’ve ended up in a burnout, disappointed, and to a point of giving up.
And, I don’t want that for you. Let’s chat!
Read the show notes here.
“You are not ready to show up for your dreams”
That’s what the old me have been telling myself for over 4 years.
See, back in 2016 when I moved to The Netherlands to pursue my business degree. In reality, I was just playing it safe.
I was scared of showing up for my dreams, I was worrying too much about what other people would say so I ended up showing up from a place of fear.
What I’ve realized is that having one leg in and one out wasn’t serving me and my business well. I wasn’t booking consistently, I was just trying to fill my calendars with things to do and not actually doing the things that are IMPORTANT for my business (you know, the things that ACTUALLY make money!).
So, what was stopping me? Fear.
Let’s chat friend!
Show notes: stevendecuba.com/episode16
Holly has built a multi-six figure consulting business and she liberates creatives from bad corporate bosses in favor of being their own boss as a freelancer through her program, The Consultant Code.
She’s also the host of The Everyday Entrepreneur Podcast, a relaxed business podcast filled with real talk and actionable tips from authentic yet humble entrepreneurs.
In this episode, we chat about the most common fears that struggling entrepreneurs go through as they’re trying to start their own business. How to overcome those fears and some actionable steps to take today to build a brand online and leave your corporate job.
Get all the links at the show notes: stevendecuba.com/episode15
Do you need a big list or a lot of following to launch your online business? What exactly do you mean by launching an ‘online business’? Where do I launch it? How do I make my first launch easy and fun? All these questions (and more!) are answered in this episode!
My friend Ken Westgaard, from the OMG I’m Launching Podcast, shares all the best practices of having FUN as you’re launching, how to overcome your biggest challenges during your launch and so much more.
Ken is the industry go-to for executing highly profitable launches that are easy and fun. His simple 4 step process allows clients and students the ability to plan, launch, review, and improve their course and membership launches so that they can blast off to exceeding their goals.
Read the show notes here.
Did you know that there are Brain Traps that hold us back from believing in ourselves, creates more negativity, and get in the way of achieving long term goals? In this episode of the Steven de Cuba's Podcast, Dr. Adina McGarr-Knabke covers the 3 brain traps that keep individuals from being actionable.
Dr. Adina McGarr-Knabke is a licensed clinical psychologist in private practice in Santa Barbara, California. She specializes in anxiety, eating disorders, and addiction, but has a particular interest in helping busy professional women become more empowered to live their valued life, without being burdened by anxiety, unhealthy coping mechanisms, or negative mindsets. She has presented on The Neurophysiological Aspects of Addiction, Eating Disorders, Body Dysmorphic Disorders, and Affect Regulation.
If I had a euro for every time someone told me:
“I need a lot of followers to start a personal brand on social media”
I’d probably be a millionaire by this point.
See, a lot of struggling entrepreneurs think that having a lot of followers means making more sales.
But, how many times have you seen people with more than 10K followers but are NOT getting any engagement, let alone making any sales?
How many times have you seen people BUYING followers because they think that having more followers means making more sales?
Let me ask you something: Do you buy from someone that has a lot of followers? Or, let me rephrase that: Do you buy from someone BECAUSE they have a lot of followers?
Probably not, right?
So, if we know that followers are NOT the main reason people are buying. Then the proof is there. You don’t need a lot of followers to grow a successful business online.
“Okay, Steven, so what do we need?” (
Dr. Peggy Malone is a health care provider who encourages her patients every day to create better habits associated with their health and wellness. She is wife to the hilarious and heavily bearded John, with whom she takes many adventures as well as Cat Mom to the fluffy ragdoll Amigo. Dr. Peggy is also a human being on a mission to create better habits for herself and by doing so, she hopes to inspire others to take up the challenge with her!
In this episode, Dr. Peggy introduces the idea of creating keystone habits and how this can be a HUGE positive snowball effect for your personal life and business. How we can choose the new habits you want to take on, the new person you want to be, and even the new life you want to live. Choosing your words wisely is definitely one of the touchpoints of this conversation and a lot more.
Did you know that content marketing is one of the best ways to generate traffic on your website, convert this traffic into leads and ultimately into paying customers?
If you’re looking for a way to repurpose your content to save time, stress and energy – well, friend, you’ve come to the right place!
Repurposing your content can be an amazing way to show up consistently online, connect with your audience and attract more eyeballs to your business. On top of that, you will show up every day online knowing exactly what to post, what to say and how to engage your audience.
You go from not knowing what to post to be a professional online marketeer.
I know it sounds crazy: because how many times have you experienced when you’re planning a post for Instagram, for example, you spend hours trying to choose the best image (so that you’re feed is curated), but also the right photo to match with your caption.
While showing up is important, not communicating your message effectively and engaging with your audience, is not going to convert them into paying customers. I’m going to share with you my exact framework of how I repurpose my content to make sure I’m connecting with my audience in different ways.
Read the show notes here: stevendecuba.com/episode10
Download the repurposing your content PDF here: stevendecuba.com/repurpose
Susan Jimenez is a video strategist, personal brand expert with video marketing, and she also teaches camera confidence. She's been doing production videos since 2003 and though so much has evolved over time, there are so many new mediums and social media platforms these days. However, storytelling has never gone, and finding your voice, using authenticity to share your video style is more important than ever.
Susan helps coaches, course creators, busy female entrepreneurs get unstuck with video marketing overwhelmed by sharing her insights on how storytelling and finding your video style can be your roadmap to being more visible with video so that you can leverage video marketing to get quick results and make more revenue. But also how to create authenticity content with intention so that it is worth the follow and get you leads.
Check out the show notes: stevendecuba.com/episode9
When I first started this podcast, my goal was to be more open and transparent with you. I want to share what are the things that I’m going through as a business owner and I want to share my journey with you. I’m by no means an expert. I’m just a passionate entrepreneur who is trying his best and by sharing my story I’d like to let you know that you’re not alone.
Honestly, I waited so long to record this episode. Because I didn’t know what I wanted to share, to begin with. This episode is about my story. My journey. What I’ve been through. This is not an inspirational episode nor a sobbing story. This is me just being open with you.
Show notes: stevendecuba.com/episode8
Dara is a 20-year restaurant industry worker, a single mother hell-bent on raising a son who understands the rules of wealth, has a plan to achieve it and the mindset and community relationships to leverage that wealth for greater community impact. She’s on a mission to help 10,000 kids grow up to be financially confident, impact-driven and community-focused.
In this episode of The Steven de Cuba Podcast, Dara shared how she used life challenges and past traumas to deter her from pursuing audacious dreams, how she let her circumstances meant something about who she was and what was possible and impossible for her. But now she sees those challenges as the breeding ground for her passion and purpose of helping everyday families raise financially confident, impact-driven children.
In this episode, she shares who her son is and their relationship with each other as her brand identity, to attract her ideal clients and how she booked her personal branding photographer because she understood who they were to their core and the message they are trying to convey through their brand.
Shownotes: stevendecuba.com/episode7
I want to start by saying that personal branding photography is not simply having your photos taken for LinkedIn. That’s considered more like a portrait session. But not this. This is something different.
Doing a personal branding photoshoot means having on-brand professional photos that represent your business, your message and that attracts the right type of audience.
But, I know what you’re thinking: planning a photoshoot can be daunting. There are so many ideas online, your Pinterest board is filled with inspiration but still, you have no idea where to start.
But here’s the important part: the amount of time you spend planning your personal branding photoshoot will determine the success of your photoshoot.
There are some aspects of planning a personal branding photoshoot that would determine the level of success of your photo session.
I know how it feels having so many ideas but now knowing where to start.
There are so many things you’d like to do that it can easily turn into overwhelm.
But not you, friend. And, for sure, not today.
Because today, I’m going to guide you on a step-by-step process on planning your personal branding photoshoot. Get your guide at stevendecuba.com/personalbranding
Larissa Bermudez studied communication and PR in Costa Rica and has her own business that is dedicated solely to PR. She’s also the female news anchor at TeleAruba and was part of a really successful morning radio show for 6 years, that's where people started to get to know her a little better, and yes – popularity came along with it.
In recent years, Larissa started to build a personal brand on her social media channels and created a community of followers that has transformed into her family. In this episode of Steven de Cuba’s Podcast, I got the opportunity to interview Larissa. I have to be honest, this interview is just like two friends sitting down and having a conversation about life, marketing, social media, building a personal brand and so much more.
Click here for show notes: stevendecuba.com/episode5
Today, we’re talking about two of my favourite things: Instagram and Business.
Instagram has been one of my strongest marketing tools that have worked for my business. Instagram has helped me make my business more personal, attract the right type of audience and convert my followers into paying customers.
And that’s exactly what I want for you too.
In this episode, I’m going to give you 3 ways you can use Instagram for your business.
Visit stevendecuba.com/episode4 for the show notes.
In the third episode of The Steven de Cuba’s Podcast, I’ve gotten the opportunity to interview Rocio Burgos and talk about her entrepreneurial journey, her experience working in the even industry and all the amazing projects she’s been working on. Rocio is a multi-faceted young professional with passions in different areas while exercising different roles. It is for this reason that the word dynamic is so personal to her; because of the dynamism in her, she’s able to achieve personal and professional progress.
As a Communications Professional with a passion for content writing and digital marketing, she always seeks to understand on a deeper level through diversified knowledge. Developing, presenting and innovating an organization's brand standard, creating content that is relevant, informative and one that prompts action to drive sales. In the area of public speaking, she’s been able to further develop her skills by hosting the weekly podcast Millennial Mindset. In this podcast, millennial industry professionals share insights on topics that are relevant for personal and professional development.
Read the show notes here: stevendecuba.com/episode3
Bibi-Jane moved from Aruba to Amsterdam at 17 years old with one goal in mind, get her bachelor's in Forensics. Four years later she checked that off her list. But during those four years, her interests took a turn. I guess that could happen if you choose what you want to do for the rest of your life at 17, right? This inspired her to start her own podcast, The Algorithm Of Life, where guests share their career stories and they discuss all the things people deal within their twenties.
Bibi-Jane currently works full-time as a Manager In Training at the first Hollister in Amsterdam opening soon. When she’s not recording a podcast episode or working at Hollister, she’s sharing her outfits and love for thrifting on her Instagram.
In this episode of The Steven de Cuba’s Podcast, I got the opportunity to interview Bibi-Jane, where we talked about her experience moving from a small island, Aruba, to The Netherlands and how she discovered her passion for something completely different than what she wanted to study beforehand.
Show notes can be found at stevendecuba.com/episode2
I remember when my dad bought his new camera, I immediately took the old one. I signed up to the university of Google and Youtube quickly made that camera my best friend.
Okay, so you probably have no idea who my dad is. Heck, probably have no idea who I am. So, let me start by introducing myself...
In this episode, I share with you how I discovered photography and how I used my Facebook page to start my business.
Check out the show notes at stevendecuba.com/episode1
Hey, my name is Steven de Cuba, I’m a photographer, an entrepreneur and your podcast host. This podcast is for ambitious entrepreneurs (in the making) who’d like to turn their hobby into a business. In this Podcast, I will share behind-the-scenes about my entrepreneurial journey, I will interview other business owners and share tips on how you can achieve your biggest goal. I hope this show entertains you, but most importantly, inspire you to follow your wildest dreams. This is The Steven de Cuba podcast.
