A One-Two Punch Approach
As you consider the email analytics options available to you, there are a few big factors to keep in mind. The first is limitation. No matter your final platform choice, regulations will always dictate the types of information that are accessible to you. But this doesn’t mean that it’s impossible to gather actionable insights into the return of email marketing as an investment.
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Use the One Two Punch for Email Engagement
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The thing is, email is caught between two really important areas of marketing—technology and audience. On one hand, technology allows marketers to increase the functionality of an email, bringing it to life with animation and beautiful, cutting-edge designs.
