App Marketing by App Masters

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Steve Young Business 432 rész
App Marketing Live & Update on My Apps
59 perc 432. rész Steve Young

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.

Moonlight app:

https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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828: How to Get Your App Preloaded on Devices with Martin Lancee
32 perc 431. rész Steve Young

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.

You will discover:

- Where to put your attention when it comes to growth at a big company

- How he got buy in from all parties to move forward with a preload strategy

- How to get started with a preload (on-device) strategy

- How he overcome being a professional app for a preload campaign

- How to get started with a preload strategy as a start-up

- How to calculate ROI for preloads

- Why Preloads pay per install did NOT work

- What GEOs are best for preloads

Martin Lancee is the Head of Consumer Growth at LinkedIn.

Show Mentions

- Digital Turbine
- IronSource
- Digital Turbine Episode
- Singular
- Fav app: LinkedIn Learning

Indie iOS Developer Success Story - Water Tracker App
68 perc 430. rész Steve Young

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads.

Topics Covered:

  • 01:43 - How he came up with the idea
  • 04:15 - The inspiration for his beautiful design
  • 04:38 - How this app launch differed from his previous app launches
  • 09:50 - What growth strategy did he focus on
  • 14:41 - What ASO strategy really drove growth?
  • 16:56 - How he gets such high number of ratings
  • 23:27 - The pricing page change that led to 10% increase in monthly revenues
  • 28:01- Lifetime in-app purchase or subscriptions?
  • 28:06 - When do you show your paywall?
  • 42:25 - How do you keep yourself motivated on working on single app?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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827: User Acquisition for a New Product with Gina Kwong
42 perc 429. rész Steve Young

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels. 

You will discover:

  • How to approach UA with a new app
  • What SDKs and tracking you need before running user acquisition
  • How to get start with Facebook Automated App Ads
  • How to scale Facebook Automated App Ads
  • How should UA managers collaborate with product teams
  • How to get started with Google UAC

Gina Kwong is Growth at Electronic Arts (EA).

Show Mentions:

- Fav app: Star Wars Galaxy Heroes

Data Analytics for Growth Marketing
61 perc 428. rész Steve Young

With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.  

He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.  

Topics Covered:

  • 03:50 - How to figure the ONE metric that will turn a user into a customer
  • 07:11 - How to figure the features that are often used
  • 10:07 - What are the general metrics that EVERY app needs to be focused on?
  • 13:17 - What's the best tool to measure app retention?
  • 16:28 - App Audit Co-parenting
  • 27:32 - App Audit Fast scan
  • 48:54 - App Audit Photo time Golden hour

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Avoid These App Launch Mistakes (Part 4) - App Startup Series
21 perc 427. rész Steve Young

Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback.

TOPICS:

- How to get beta users

- How to soft launch your app and make it available for pre-order

- UI / UX mistakes

- Think of onboarding flow as a “drunken download”

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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826: Easy Ways to Increase Mobile Game Monetization with Jordan Blackman
37 perc 426. rész Steve Young

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.

You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games.

Jordan Blackman is the Owner of Bright Black Associates.

Show Mentions
- Playmakers Podcast
- Game Analytics
- How To Double Your Game's Conversion Rate in The Next 90 Days
- Fav app: Waking Up

SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Hire Developers - How to Create an App Startup (Part 3)
25 perc 425. rész Steve Young

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?  

In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.  

Topics covered:

  •  Freelancer vs dev shop
  •  Should the developer have made similar apps in the past?
  •  Build for both or start with one platform (Google vs Apple)
  •  How to ensure dev won’t steal app idea
  •  How to ensure dev won’t resell your code?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Fund App Marketing Without Losing Equity
63 perc 424. rész Steve Young

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.   

This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.  

Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.  

Topics Covered:

  • 01:23 - Difference between GamesBoost42 and traditional investors
  • 08:50 - How does GamesBoost42 work - do I give up profits or equity?
  • 11:48 - How publishing works with GamesBoost42
  • 17:45 - Dad joke #1
  • 18:24 - DrinkDrama App Audit
  • 27:07 - What happens when the relationship between developer and GamesBoost42 ends?
  • 35:26 - GamesBoost42 analytics
  • 39:32 - Drumschool App Audit
  • 48:35 - Battlexic App Audit
  • 57:03- What's the  to work with GamesBoost42?

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Build a Minimum Viable Product- How to Create an App Startup (Part 2)
22 perc 423. rész Steve Young

Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).  

In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.  

Topics:

  • The best way to show the developer your idea
  • How to decide MVP features 
  • How to create a specifications doc
  • Tools to help you create an app prototype  

B7Dev 

http://b7dev.com/

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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825: How to Overcome Objections to App Subscriptions with Dan Clark
38 perc 422. rész Steve Young

Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company.

Other topics covered during the interview:
- How he found out about the app and applied to work for free
- Why he used reactive native to build the first version
- Why he decided to NOT build the app himself
- How he grew by investing in the science of the app
- How to overcome objections to the app's subscription
- Was it hard to work for another company after having your own company
- How to decide whether to build a lifestyle business vs going bigger
- Why he brought on a COO
- The lessons learned from going from a lifestyle business to one with employees
- Why referral marketing is one of the best channels
- What's working with LinkedIn ads?

Dan Clark is the CEO of Brain.FM

Show Mentions

- Amplitude
- Fireflies.ai
- Fav app: Roam Research

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Do This Before Building Your App - How to Create an App Startup (Part 1)
18 perc 421. rész Steve Young

Discover the critical steps you need to think about before you start building your app idea.  

Topics:

  • Create a company not just an app 
  • How to do market research 
  • How to simply validate your app idea 
  • How to turn your idea into a working prototype
  • How to fund your app idea  

B7Dev 

http://b7dev.com/

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Overpass Apps Joins App Masters Live
62 perc 420. rész Steve Young

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.  

Overpass is a mobile app development agency based in Oxfordshire  in the UK

Topics Covered:

  • 04:06 - Trends in the app store
  • 05:51 - Ad revenue getting harder to monetize
  • 07.02 - How YouTube can help your business
  • 16:33 - Motivational Quotes App Audit
  • 24:26 - Native vs Flutter or Xamarin
  • 29:34 - Should you be concerned about cyber attacks while building app?
  • 32:06 - What benefits do you get by having a user register for your game?
  • 34:40 - What is the minimum daily downloads to get revenue traction?
  • 35:44 - Goddness app audit
  • 44:37 - Should you monetize with monetize with Facebook?
  • 45:30 - Why is Admob revenue getting more difficult
  • 54:59 - Reward full screen ads vs video ads

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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824: How Indies Can Adjust to IDFA with Lior Barak
36 perc 419. rész Steve Young

Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data.

You will discover...

  • How indies can adjust to IDFA
  • What metrics make the biggest difference for your app business
  • How to build in-house data analytics tools
  • Why you must have a communication line with your customers
  • `What's the primary growth channel, is it still Facebook and Google?

Lior Barak is the Co-founder of Tale About Data.

Show Mentions

- Fav app: Trello

- WHAT the Data?

- Data is Like a Plate of Hummus 

- Apple article about data 

- Lior Blog Post: Serving users no dollars 

- Lior Blog Post: Wabi-Sabi your data 

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Lets build that app from idea to launch
56 perc 418. rész Steve Young

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch.   

You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology. 

Topics Covered:

  • 02:42 - How to leverage free technology for your app
  • 09:27 - Where should you start if you want to learn how to code
  • 12:24 - Chaim's thoughts on Flutter
  • 14:08 - Any Widget App Audit
  • 24:24 - Do we need social media if we have a low budget for an app launch?
  • 28:00 - What SDKs should every app have?
  • 30:52 - Zareklamy App Audit
  • 41:12 - Learn Basics in Cloud Computing App Audit
  • 47:04 - Do you need an NDA before working with an app development company?

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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823: What To Do When Growth is Slow
44 perc 417. rész Steve Young

Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through.

You will also discover...
- How they knew when to pivot their app
- How customer support drives app growth
- Why eliminating the US in Apple Search Ads has driven tremendous ROI growth
- How they're using Clubhouse to drive downloads

Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly.

Show Mentions:

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Facebook Retargeting Ads That Drives App Revenues
12 perc 416. rész Steve Young

Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.    

Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.  

You can watch this video: http://youtu.be/j3U2bnUWJS0

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How SuperMama Increased 3X Their LTV
60 perc 415. rész Steve Young

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama.   He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.  

This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.   

Topics Covered:

  • 04.41 - How SuperMama 12X Revenue
  • 18:40 - The pricing page that led to 12X revenue
  • 25:03 - How did Andrey choose this niche?
  • 27:27 - How to calculate LTV of an app
  • 28:57 - How to wireframe your app
  • 29:39 - The Apple Search Ads campaign that is performing the best
  • 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword
  • 32:11 - How to optimize ad spend for Apple Search Ads
  • 32:21 - How to optimize Facebook ads for different countries
  • 37:44 - PingMe App Audit
  • 48:17 - Twidget App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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822: All Your App Development Questions Answered with Elisabeth Bohlmann
38 perc 414. rész Steve Young

Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs

Show Mentions:

- Is My App Really Mine? Five tips for avoiding developer hijacking 

- Fav app: Shazam

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This Motivation App Makes $600,000 a Month
10 perc 413. rész Steve Young

In today's video, I want to show you an app. A motivational app is making over $600,000 a month.

You can watch this video: http://youtu.be/f8w7exZnwi4

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

A/B Testing to Increase App Downloads
71 perc 412. rész Steve Young

A/B testing your app store listing is an important strategy to growing your organic downloads.  

This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.  

Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.  

Topics Covered:

  • 02:14 A/B testing on the app stores 
  • 03:27 What elements should we test first? 
  • 04:43 A/B Testing App Icons Increase Downloads by 20%  
  • 16:22 CBT Good App Audit 
  • 17:14 What’s more important for screenshots - the messaging or the graphics? 
  • 36:32 How much value is there in having a video on the app store listing? 
  • 33:21 Does ASO work without paid ads?
  • 40:54 Localization can increase downloads by 40% 
  • 43:52 Avatarity App Audit
  • 55:09 Color Noir  App Audit  

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Influencer Marketing for Mobile App Downloads as an Indie Dev
14 perc 411. rész Steve Young

We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system.

You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

821: How to Achieve Explosive Growth Through Small Wins with Ryan Yada
39 perc 410. rész Steve Young

Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries.

You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests.

Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Entertainment

Show Mentions:

- BigQuery 
- Firebase
- Game Analytics
- Cooking Crush
- Cooking My Story

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization in 2021 - Optimize These 7 Things (Part 6/6)
14 perc 409. rész Steve Young

In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it.

You can watch this video: http://youtu.be/gEShBdg5ejI

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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My Apps Revenue & Downloads
61 perc 408. rész Steve Young

This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.

Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue.

Moonlight app:

https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572

Topics Covered:

  • 04:59 Revenue and download numbers for my Moonlight App
  • 17:14 How to rank for long decription keywords on Google Play?
  • 18:40 What do you think about having in-app purchase and subscription for same content
  • 22:11 How much time does it take to rank for keywords on Google Play
  • 27:52 Youdo Todos App Audit
  • 39:23 Coachy App Audit
  • 49:24 Fat Splat App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Store Optimization in 2021 - Keyword Optimization (Part 5/6)
15 perc 407. rész Steve Young

We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth.

You can watch this video: https://youtu.be/nsy03ba_LWE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

820: Why You Should Localize in Arabic with Qais Haddad
28 perc 406. rész Steve Young

Today's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to avoid the sensitive subjects for Arabic users, and ASO mistakes when targeting the MENA region.

Qais Haddad is an ASO & User Acquisition Specialist.

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization in 2021 - Brand Strategy (Part 4/6)
7 perc 405. rész Steve Young

You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads.

You can watch this video: https://youtu.be/a6UagdyZ1Go

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Optimize Your Subscription Apps
57 perc 404. rész Steve Young

This week is you will discover how to launch, scale, and optimize your mobile app subscription business.  

Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses.  

Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions.  

Nami ML: http://www.namiml.com/

Topics Covered

  • 03:34 What mistakes do developers make when offering subscriptions?
  • 05:11 Pricing page optimization why
  • 07:18 How do you fight subscription fatigue on the Play store?
  • 12:12 How does having a lifetime plan impact subscription revenue?
  • 16:40 How can developers increase the lifetime value
  • 21:40 What are currently the best subscription options for games
  • 22:53 Journal It App Audit
  • 43:09 Decision Maker App Audit
  • 48:29 Wonderful World App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Store Optimization in 2021 - Keyword Research (Part 3/6)
17 perc 403. rész Steve Young

In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research

You can watch this video:https://youtu.be/WKGez5L-JaQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

819: How Community Building Leads to Growth with Itamar Rogel
35 perc 402. rész Steve Young

Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback.

Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata.

Show Mentions

- Fav app: Trello

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Store Optimization in 2021 - ASO Factors (Part 2/6)
13 perc 401. rész Steve Young

In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings.

You can watch this video:https://youtu.be/AHvGCwtCCTo

If not Subscribed, Please subscrib to this channel: AppMasters.com/YouTube

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Indie Success Stories From 2020
58 perc 400. rész Steve Young

This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020.

Topics Covered:

02:30 - How Geometry Solver 92X revenue

24:11 - How Peaceful Parent Messenger landed press coverage on launch

41:58 - Google Play ASO tricks and tips from Free Music Player app

You can watch this video: https://youtu.be/wDe5AkIwypg

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Store Optimization in 2021 - What is ASO? (Part 1/6)
6 perc 399. rész Steve Young

What is App Store Optimization or ASO? Do we really need another acronym?

In this video, I take you back to the basics of ASO -- what it is and why you need it.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

818: The Facebook Retargeting Campaign That Drives Revenue with Michael Durst
41 perc 398. rész Steve Young

If you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.

Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he's getting more App Store reviews, and the email marketing strategies that are crushing it for his app.

Michael Durst is the Co Founder of OOMPH

Show Mentions

- Fav app: Photoshop Express:  (iTunes | Google Play)

***************

SPONSORS

For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Meet the Indie Developer with 7M Downloads & Apple Design Award
12 perc 397. rész Steve Young

Today's guest is an Apple Design Award-winning designer and developer. He shares how he's able to turn a passion project into a successful game with 7 million downloads and without any paid marketing. You will also discover how moving the purchase options earlier in the game flow helped increase revenue and how he used timed puzzles to get people back into the game.  

Ryan McLeod: https://twitter.com/warpling 

Blackbox: https://www.blackboxpuzzles.com/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

817: Influencer Marketing as an Indie Developer with Dan Purcell
36 perc 396. rész Steve Young

You're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch your app using influencer marketing, the free way to track downloads from these influencers, and how podcasting has actually help him grow his audience.

Dan Purcell is the Co-founder of Get Your Marriage On!

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SPONSORS

For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

816: Your First Facebook Ad Campaign with Shamanth Rao
30 perc 395. rész Steve Young

Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best.

Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Increase Mobile Retention & Revenue
60 perc 394. rész Steve Young

This week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them.   

Liveops is critical for game success and the future of gaming and it’s what keeps your players coming back again and again. Those little updates and personalized experiences are what keeps them clicking and allows you to earn money through ads or in-app purchases.  

Topics Covered:

  • 01:37 Why is it so critical for game developers to start thinking about liveops
  • 05:17 Liveops essential events
  • 13:09 How to rank app on Play Store
  • 17:58 What is your opinion on lying about social proof
  • 19:34 Gains App Audit
  • 25:00 Liveops for non-gaming apps
  • 32:39 insatiable io snake App Audit
  • 44:00 Numerology App Audit
  • 51:52 Developing a social media app
  • 54:38 Modern Drone App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

815: How to Use Referrals to Grow App Downloads with Aurora Berg
28 perc 393. rész Steve Young

Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads.

Aurora Berg is the COO at Medal.tv.

Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gameplay recording and deep lining solutions.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Do This If Your App Retention Sucks
15 perc 392. rész Steve Young

Here's a simple way to increase your mobile retention and bring your users back into your app.   

Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features and how Listory increased day 7 retention to over 40%.  

Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.   

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

App Store Optimization for 2021
59 perc 391. rész Steve Young

This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?  

This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app marketing & analytics field, energizing international growth for mobile apps and mobile games.  

Topics Covered:

01:46 ASO for 2021

02:58 Apple Search Ads Trends

06:06 How to protect your brand using Apple Search Ads

08:52 What to control and optimize for ASO

11:45 Long tail keyword traffic outside of US

13:31 Why do I rank for a keyword that is NOT in my meta data

15:18 How do app preview videos help ASO?

18:16 Are App Store reviews exchange services worth it?

20:23 Gain App Audit

37:00 Find Art App Audit

50:25 WallStreetSlider App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

814: How to Start With Influencer Marketing Campaigns with Moshi Blum
37 perc 390. rész Steve Young

Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to approach organic downloads while running paid marketing.

Moshi Blum is currently the General Manager Israel at Adjust. When we did this interview he was the Head of User Acquisition at Viber.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How Among Us Became #1 Mobile Game
12 perc 389. rész Steve Young

How did Among Us suddenly take off after 2 years of obscurity?  

Today's guest is a game designer with +10 years of experience in top-grossing mobile games. He was the Lead Game Designer at Monster Legends, Systems Designer at Despicable Me: Minion Rush and Asphalt 8.  

You will discover the key lessons from the success of Among Us and Fortnite.   

Javier Barnes is the Head Designer at Pixel Noire Games.   

Get the full interview: https://www.appmasters.com/summit 

***************

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

How to Build a Successful Indie App Studio
64 perc 388. rész Steve Young

This week's guest is Masud Zaman, Founder at Editr Apps Inc. You will discover, how to build a successful indie app studio.  

Topics Covered

  • 01:10 - How Successful is this company you have built
  • 03:19 - How to launch an app as an Indie studio
  • 05:03 - How you getting those early users and early ratings
  • 06:01 - Do you do anything from a conversion rate
  • 07:56 - What revenue numbers should you achieve before re-investing in paid marketing channels
  • 11:16 - Mr.Bigshot App Audit
  • 20:37 - How do you kind of figure out when to build the next app
  • 27:58 - Do you have an ASO playbook thah you can share with Indie developers
  • 28:30 - Should I focus on micro-niche apps?
  • 30:39 - Fit52 App Audit
  • 50:10 - DicTater App Audit
  • 55:28 - Download Velocity for App store ranking
  • 56:13 - Ambition Ladiez
  • 59:19 - Advice for Indie App Developer

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

 ***************  

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Try This to Hack the Similar Apps Google Play Algorithm
9 perc 387. rész Steve Young

In this video, you will discover how you can show up within the Similar Apps section of your main competitors. You will gain insight into how the Google Play ASO algorithm works and the tests you can run to increase your organic downloads.  

Checkaso: https://checkaso.io/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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813: The Smart Way to Localized Your ASO with Gonzalo Juarez
29 perc 386. rész Steve Young

Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he's growth the company 500% the past 4 years, how he transitioned from a paid app model to freemium one, and finally his localization strategy that has skyrocketed downloads.

Gonzalo Juarez Martin is the Founder & CEO at eTips.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

812: Framework for Scaling New Growth Channels with Shoji Ueki
31 perc 385. rész Steve Young

Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.

Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Store Optimization Deep Dives
71 perc 384. rész Steve Young

This week is a solo show where I'll answer all your app marketing questions along with doing an app store optimization deep dive from the audience.  

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

 ***************  

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Get the Most Out of ASO With This Tool
16 perc 383. rész Steve Young

You can get access to all Checkaso tools for up to 25% off. The offer ends on December 1st, so don’t miss this opportunity!  

Checkaso is an ASO tool for all levels, from beginners to advanced. One of the best features is the ASOindex which gives you all the way to optimize your app, and it’s completely free. Checkaso also has a set of tools perfect for app localization and new market research — keyword impressions that show you how visible your keywords are, ranks by country, and a one-of-a-kind translator.  

Learn Checkaso: https://bit.ly/2HJXwW6 

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

 ***************  

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

811: Global Trends for the Mobile Game Market with Sergey Zhukovskiy
33 perc 382. rész Steve Young

Today's guest is the CIS BD Manager of SocialPeta. You are about to discover his predictions for the global mobile game market, cost intelligence of Facebook advertising and insights on how to leverage the Japanese market.

Sergey Zhukovskiy is the CIS BD Manager of SocialPeta.

Show Notes:

- Fav app: Among Us: (iTunes | Google Play)

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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Braavo's Mark Loranger How to Fund App Growth The Smart Way
64 perc 381. rész Steve Young

This week's guest is Mark Loranger, Co-Founder at Braavo. You will discover how different types of funding can be used for different purposes, how to raise money for your apps, and what to consider before funding your app's growth.  

Topic Covered:

03:49 When to start investing in app growth
05:44 What metrics to focus on before app growth
08:15 What’s the minimum revenue to qualify for Braavo
09:31 Braavo’s two financing products
12:42 Braavo vs bank loan
13:23 What are the most effective app marketing channels for Braavo customers?
29:25 Thoughts on Google Search ads
29:36 Lucky Keno Numbers App Audit
35:42 Should we hire an agency to run paid marketing?
37:35 Hicast App Audit
46:25 English Hero App Audit
56:05 Fitimage App Audit

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Get your app audited: http://www.appmasters.com/audit

***************

Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

810: How to Refine Your Value Proposition for Press & Conversions with David Eberle
40 perc 380. rész Steve Young

Want to know how today's guest has been able to land some massive press for his keyboard app? He shares how refining the app's value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price with your subscription plans and why YouTube influencers are the best channel for long-term downloads.

David Eberle is the CEO at Typewise.

Show Mentions
- OKR Software
- SBB App:(iTunes | Google Play)

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Building a Successful Mobile Game Studio
10 perc 379. rész Steve Young

Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. 

Joakim Achren is the Founder and CEO at Elite Game Developers.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

 ***************  

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

All The Ways to Attract Organic Downloads
69 perc 378. rész Steve Young

This week's guest is David Margaryan, Head of ASO at Checkaso.io. He shares everything you need to know about all the ways to Attract Organic Downloads.  

Topics Covered:

  • 03:25 What are the new ways to drive growth using ASO
  • 04:34 Google Play similar apps algorithm
  • 08:47 Thoughts on using weekly subscription model
  • 10:20 Movie Deals: Cheap Movies App Audit
  • 35:01 Lovesync App Audit
  • 44:22 Best ways to get initial downloads on app launch
  • 45:28 Office Hours App Audit
  • 53:50 How long do app stores index new metadata?
  • 55:06 How to pick countries for localization?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel
28 perc 377. rész Steve Young

Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.

Ben Eshel is the Director of Marketing at Gliding Deer.

Show Mentions

- Fav app: No Humanity:(iTunes | Google Play)

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy  for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Create High Performing Social Media Ads
51 perc 376. rész Steve Young

This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost. 

 Topics Covered:

  • 02.09 - How to create high performing social media ads
  • 05:03 - How to reach out to influencers
  • 06:12 - Do you need attribution tools for influencer marketing campaigns
  • 06:45 - How do you source talent for UGC ads
  • 09:18 - The step-by-step process for finding TikTok influencers
  • 10:55 - What budget do we need to get started with Sapphire Apps
  • 12.09 - Podcast alarm App audit
  • 18:15 - World Synth & Drum Pad Machine App audit
  • 30:30 - Mileaged Mileage & Tax tracker App audit
  • 40:22 - Social Hub App audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy  for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

808: How Listory Increased D7 Retention to Over 40% with Yaniv Gilad
43 perc 375. rész Steve Young

Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app.

Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery. 

Show Mentions:

- Listory Manifesto 

- Basecamp Manifesto 

- Traction Book 

- Fav app: Day One

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy  for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Facebook Advertising on a Budget
9 perc 374. rész Steve Young

Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys. 

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training 

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RELATED VIDEOS: 

Video Ads Example for Facebook & Mobile Advertising: https://youtu.be/S9FDws6geOs 

Creative Optimization Google UAC & Facebook Ads: https://youtu.be/ww3FKW-nlok

 *************** 

Get your app audited.

***************

SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy  for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

RocketShip HQ's Shamanth M. Rao iOS 14 & IDFA Deprecation How App Marketers Must Adapt
48 perc 373. rész Steve Young

This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goals in a capital-effective manner.  

https://rocketshiphq.com/blog/what-is-an-effective-mobile-user-acquisition-strategy-for-an-indie-developer-with-a-limited-budget/ https://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/

Topics Covered:

  • 02:23 - iOS 14 and IDFA
  • 06:00 - The impact on Facebook Ad targeting with IDFA
  • 06:52 - XX Ways to adapt to IDFA
  • 09:43 - Apple's solution to IDFA (sKadnetwork)
  • 12:36 - What is performance marketing exactly?
  • 15:33 - Oomph: Kickboxing App Audits
  • 26:54 - Warrior Training Finder App Audits
  • 36:57 - Do you guarantee that the ROI is greater than the investment?
  • 39:24 - HabitFlow App Audits

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

807: What Small Game Studios Can Learn From Big Gaming Studios
37 perc 372. rész Steve Young

Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the big game studios and his biggest lesson from going IPO.

Joakim Achren is the Founder and CEO at Elite Game Developers.

Show Mentions:

- Elite Game Developers Templates 

- Fav game: Marvel Contest of Champions

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Launch a Successful App as An Indie Developer
18 perc 371. rész Steve Young

Discover the most impactful marketing strategies to launch a successful app.   

Topics Covered: 

  • How to launch an app successfully as an indie app developer? 
  • Best way to get the quickest installs on launch 
  • What are the best traffic sources for downloads? 
  • The mistake that beginner app developers make How to develop a differentiated distribution edge

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Audits & App Marketing Growth Hacks
60 perc 370. rész Steve Young

This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.  

  • 04:05 What is your opinion on affiliate marketing networks like clickbank  
  • 06:29 What do you think of selling ebook  
  • 10:20 360 Mobile Phone Security app audit  
  • 21:36 Six Pack in 30 days app audit  
  • 31:33 Do Search Ads boost keyword rankings  
  • 34:30 How to figure out which keywords to target 
  • 45:46 Sounter app audit  
  • 56:28 What is a high number of impressions and a good conversion rate  

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune
44 perc 369. rész Steve Young

Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.

Simon Lejeune is the Head of User Acquisition at Hopper.

Show Mentions:

- Smartly.io

- AppsFlyer

- Fav app: Alto's Adventure

- Simon Lejeune 

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

What Impacts Keyword Rankings for App Store Optimization
10 perc 368. rész Steve Young

You will discover the factors that impact keyword rankings for app store optimization.

Topic Covered:

  • Will backlinks help with keyword rankings?  
  • How does keyword density impact Google Play keyword rankings?  
  • Does revenue impact have an impact on keyword rankings in iOS?  
  • How long does it take to rank for keywords?  

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Incipia's Natalie Rozenblat TikTok Marketing for App Downloads
71 perc 367. rész Steve Young

Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok.

Topic Covered:

  • (03:12) - What is working on TikTok
  • (04:43) - Macro influencers working better on TikTok
  • (06:21) - Macro influencers vs micro influencers
  • (13:17) - How much to actually pay your influencers
  • (17:26) - Do you Reach influencers with a personal or Business account?
  • (18:05) - How to track ROI on TikTok campaigns?
  • (19:01) - The 101 on Google UAC
  • (20:06) - Intimately us App Audit
  • (34:14) - Drinkster App Audit
  • (40:47) - What do you think about Apps vs Websites
  • (48:40) - MTT Basics Poker Tournament Strategy App Audit
  • (58:39) - Writey App Audit

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

805: How to Drive Downloads on Reddit with Ryan Angerami
42 perc 366. rész Steve Young

Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.

Ryan Angerami is the Director of Growth Partnerships at Reddit.

Show Mentions:

- Fav app: SpotHero 

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen
64 perc 365. rész Steve Young

This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses.

Topic Covered:

  • (04:40) - What’s working with ASO on Google Play
  • (11:10) - How to drive downloads with YouTube influencers 
  • (13.06) - Facebook group as a community space for your app
  • (22.12) - How will the IDFA changes affect UA
  • (23:50) - DripDrop App Audit
  • (29:04) - What is biggest mistake game developers make
  • (34:47) - SuperMama App Audit

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

804: How This Indie Developer 3X His Revenue with Chris Onuigbo
32 perc 364. rész Steve Young

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one.

Chris Onuigbo is the Founder at Grounded.  

Show Mentions:

- Beta Testers

- Fav app: Reddit

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Make an App That Does NOT Suck
60 perc 363. rész Steve Young

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.  

Topic Covered:

  • (02:36) - What is your initial thoughts on iOS14 and how developers can utilize iOS 14
  • (13:07) - C41 Photo competition App Audit
  • (21:25) - How can we improve keyword ranking for specific keyword if it is stuck at same position for long time
  • (26:07) - What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof
  • (27:48) - KAKU App Audit
  • (33:57) - What do you think of a spinning wheel where you can win coupons
  • (35:40) - Finding goog translators
  • (40:49) - Messaging app with a premium subscription model
  • (44:37) - Duesl RPG-Fantasy Adventure App Audit

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

803: App Annie's Lexi Sydow on What's Working in Mobile Today
46 perc 362. rész Steve Young

Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.

Lexi Sydow is Senior Market Insights Manager at App Annie.

Show Mentions:

- App Annie Ascend
- Fav app: Houseparty

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Avoid These App Development Mistakes
28 perc 361. rész Steve Young

In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make.

There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure.

***************

Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

ZINIO Mirela Cialai's App Marketing - Analytics & Retention
76 perc 360. rész Steve Young

The key to unlocking app growth? User engagement!  

This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.

Topics Covered:

  • (06:50)  How marketing has changed during COVID
  • (10:02)  Should you have lifetime plan with the subscription plans?
  • (12:15)  Who owns user engagement - the Product team or Marketing team?
  • (14:59)  Rivers App Audit
  • (26:50)  How to properly activate your users
  • (29:51)  How to re-engage dormant users
  • (37.30)  Tunnel VPN App Audit
  • (47.38)  StretchMinder App Audit
  • (59.55)  FocusByte - Focus Timer App Audit

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

804: Save Development Costs with This App Blueprint with Daniel Vasquez
46 perc 359. rész Steve Young

Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio.

Daniel Vasquez is the Co Founder of 3E Development.

Show Mentions:

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Auditing The Most Downloaded Game - Subway Surfers
14 perc 358. rész Steve Young
Today going to analyze and audit subway surfers. The most popular mobile game of all time with probably the last report that I saw was 2.7 billion downloads, but I'm sure it's crossed over 3 billion downloads and to this day still remains in the top charts.

***************

Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial
71 perc 357. rész Steve Young

This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions.  

You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it? 

Topic Covered:

  • 06:47 - Backlinks and keyword rankings
  • 07:48 - What you should be focusing on for Google Play keyword rankings?
  • 09:47 - Keyword density for Google Play
  • 24:46- Does revenue impact iOS keyword rankings?
  • 26:45 - Should you soft launch your app?
  • 39:46 - How long does it take to rank for keywords?
  • 40:47 - Should you launch with all your IAPs free?
  • 42:46 - When should I hire someone to help with ASO?
  • 46:47 - All about app bundles
  • 55:47 - Do other localizations help other countries?

 Links: 

https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/ 

https://www.apptweak.com/  

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

801: Why You Want to Build an App in a Competitive Space with Malcolm Parrish
41 perc 356. rész Steve Young

Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads.

Malcolm Parrish is an App Entrepreneur and Software Engineer at Seven Mile Apps.

Show Mentions:

- ScanMagic
- Influencer Marketing Mastery
- Fav app: VideoLeap

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

5 Ways to Increase Mobile Game Revenue
32 perc 355. rész Steve Young

Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better.

Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

TheoremReach Tom Hammond's Roast My App (Game Dev Edition)
56 perc 354. rész Steve Young

This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.  We will be roasting your apps and providing you with actionable growth and monetization strategies.  

Tom Hammond: https://www.linkedin.com/in/tom-hammond/  

TheoremReach: https://www.theoremreach.com/

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

800: How to Grow Google Play App Downloads & Retention with Simon Bacher
35 perc 353. rész Steve Young

We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth.

Simon Bacher is the Founder of Ling Languages.

Show Mentions:

- OneSky 

- Dropbox Paper  

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Side Hustle App Marketing Strategies
17 perc 352. rész Steve Young

In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit.

Watch this video on Youtube:  https://youtu.be/iNsAMULuSvk

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Project LTV, Downloads & Cash Flow with Martin Macmillan
61 perc 351. rész Steve Young

Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities.

Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/  

Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Instantly Increase Keyword Rankings
13 perc 350. rész Steve Young

Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.  

So proceed with caution. 

KeyApp.top: https://keyapp.top/

Watch this video on Youtube:  https://youtu.be/SHUPnCVeXX4

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

799: How to Systemize Your Business with Zlatko Bijelic
34 perc 349. rész Steve Young

Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency.

Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz.

Show Mentions:

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

5 Deadly App Marketing Mistakes
17 perc 348. rész Steve Young

Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.  

  1. Focusing too much on downloads 
  2.  Waiting too long to monetize 
  3.  Give users multiple options to buy 
  4.  Relying too much on ASO 
  5.  Too much energy focused on Apple Feature & PR

Watch this video on Youtube:  https://youtu.be/NLYhtWOq_d4

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

 Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

17X Increase in Revenue & Over 8K Downloads Case Study with Rudo Halmi
78 perc 347. rész Steve Young

I picked an app from the audience to do a premium app audit.   

You are going to discover the product changes we made to increase revenue by 17X.  

Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target.  

You will also discover my favorite growth hack that drove over 8,000 downloads.  

Rudo Halmi https://halmi.sk/  

App Audited: https://apps.apple.com/us/app/geometry-solver/id1226352729

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi
41 perc 346. rész Steve Young

Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign.

Christy Choi is the co-founder at First Influence Inc.

Show Mentions:

- Impact Radius
- Dovetale 

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

The Apple Search Ads Campaigns You Should Set Up
7 perc 345. rész Steve Young

In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck.

Topics covered:

  • (00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall.
  • (01:02) Quick, easy steps on how to set up your ad campaign.
  • (01:28) What is an exact match ad campaign?
  • (01:45) Just how much is the ideal budget setting for a search ads campaign?
  • (03:00) Keywords, keywords, keywords: How do you choose them?
  • (03:41) Discovery campaign: Boosting your ad campaign.
  • (05:00) More tips in choosing keywords for your ad campaign.

Watch this video on Youtube:  https://youtu.be/Kmh3DFGWKVA

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

 Check out our app marketing agency: http://www.appmasters.com/ 

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

***************

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

Follow us:

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App Store Optimization A/B Testing with Geeklab
76 perc 344. rész Steve Young

Jesse Lempiäinen is the Co-Founder at Geeklab.  

Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.  

Topics covered:

  • (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)?
  • (08:35) Do app preview videos increase conversions?
  • (12:20) Do black hat ASO techniques work?
  • (20:35) Moonshades App Audit 
  • (28:55) Portrait vs landscape screenshots which ones convert better?
  • (31:37) What causes billing error issues
  • (34:10) Here's a process for validating an app idea before you build it
  • (40:30) Word Games App Audit 
  • (45:30) Dosl App Audit 
  • (58:30) Kidcentric Appp Audit 

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

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797: How to Have an Investor Mindset While Building The Product with Susie Hultquist
39 perc 343. rész Steve Young

Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product.

Susie Hultquist is the Founder and CEO of Spokin.

Show Mentions:

- Fav app:Goop

- Fav book: Barking Up The Wrong Tree 

***************

Check out our app marketing agency.

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***************

Growth & Monetization for Game Devs with Tom Hammond
56 perc 342. rész Steve Young

Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.  

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Check out our app marketing agency.

Follow us:

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***************

796: How to Approach Growth in the Telehealth Market with Felix Huang
26 perc 341. rész Steve Young

Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction. 

Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health.

Show Mentions:

- Fav app: 

***************

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***************

Try This If Your Users Are NOT Coming Back to Your App
10 perc 340. rész Steve Young

Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale.

Watch this video on Youtube: https://youtu.be/nSihido1IPA 

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

App Store Optimization Live with Steve P. Young
56 perc 339. rész Steve Young

Every question you wanted to know about ASO answered live with yours truly.

You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews.

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Check out our app marketing agency.

Follow us:

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***************

How to Increase Virality for Your App
9 perc 338. rész Steve Young

Use this simple framework to increase your app's virality.  

  • You better have users 
  • Make your customers look good 
  • Create a win-win for both users

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

795: How to Increase Your Subscriptions with Fritz Charles
41 perc 337. rész Steve Young

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV?

Fritz Charles is the Head of Growth at Universe.

Show Mentions

- RevenueCat

- ChartMogul

- Copilot

- Coin Gamma Podcast

- Fritz's Interview on Earn Your Leisure

***************

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***************

Millions of Downloads as Indie App Developer with David Barnard
77 perc 336. rész Steve Young

David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.  

David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps.

Topics covered:

  • (5:30) The mistake that beginner app developers make
  • (7:50) The secret to getting a marketing edge
  • (10:30) How to get massive press & Apple Features
  • (16:01) This campaign works better than press
  • (20:00) Build an app to sell or dominate a market?
  • (30:42) The best traffic source for David
  • (37:51) Subscription Paywall Best Practices
  • (46:36) Best way to get quickest installs upon launch
  • (49: 17) How to transition to a subscription app
  • (59:24) Monthly vs yearly subscriptions
  • (1:03:58) How IDFA affects mobile app monetization

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Check out our app marketing agency.

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***************

794: Subscription Conversion Hacks with Murphy Brantley
32 perc 335. rész Steve Young

Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs.

Murphy Brantley is the Indie App Developer.

Show Mentions

- Fav app: Credit Karma

- Murphy's app: Robot Call Blocker 

***************

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***************

How to Keep Games in the Top Charts with David Reichelt (July 10, 2020)
59 perc 334. rész Steve Young

Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.   

Download Color Switch World on iOS and Google Play

Topics covered:

  • (11:40) What platform did David use to build Color Switch World
  • (14:30) Marketing for games, does it matter?
  • (17:00-23:) How to keep games in the top charts
  • (24:20-31:) Is it possible for a one-person team to succeed?
  • (40:30) How David defines "failure"
  • (49:30) Self publish or find a mobile game publisher?
  • (52:20) What did David learn from working with this publisher

***************

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

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***************

793: How to Position Your App in a Competitive Market with James Setzer
32 perc 333. rész Steve Young

Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market.

Plus two strategies that I absolutely love:

 1) how he uses giveaways to get his initial downloads and ratings; 

2) how he studies the newest, top grossing apps to see what they are doing right.

James Setzer is the Owner and Founder of DreamBuilders Simple Solutions.

***************

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***************

5 Beginner App Store Optimization Mistakes
13 perc 332. rész Steve Young

I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own? 

  1. Double your keywords using the Spanish Mexico localization
  2. Targeting high traffic, high competition keywords
  3. Using your title and subtitle for branding 
  4. Optimizing screenshots 
  5. Asking for reviews too late 

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020)
56 perc 331. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA.

As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more.

Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more.

Topics covered:

  • (5:20) Advice on outsourcing influencer marketing for indie app developers
  • (11:55) What is the most efficient formula app marketing on TikTok?
  • (15:45) How does influencer marketing compare to paid channels like Facebook, Google or Apple search?
  • (18:00) How to niche down when it comes to influencers?
  • (21:00) Is Quora a good platform for app marketing?
  • (21:50) What tools do you use to measure ROI for influencer marketing?
  • (29:30) How long does an influencer marketing campaign run?
  • (30:50) What influencer marketing channel is the most effective today?
  • (32:30) Youtube integration is the most popular way of promotion
  • (36:26) What are the current Youtube trends?
  • (41:30) How to run an influencer marketing on just iOS?
  • (47:22) What's the best way to market a new messaging platform?

***************

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Follow us:

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***************

792: How to Find Influencers in Your Niche with Garfield Wright
49 perc 330. rész Steve Young

It's already tough being an entrepreneur, but how do you deal with being an entrepreneur during a pandemic while being a healthcare worker? Well today's guests reveals how he's been able to hustle his way to 16,000 active users, how he found influencers in his niche and finally how he's dealing with the Black Lives Matter movement.

Garfield Wright is the Founder and CEO at Rumpur.

Show Mentions

- Fav app: Duolingo

***************

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***************

Try This If You Are Not Making Money From Mobile Games
7 perc 329. rész Steve Young

In this video, I want to share with you a simple technique that you can use to make money from your mobile games.  

First thing first, let’s get one thing out of the way. Your game better have great... Retention  

Without retention, you might as well forget about downloads and making money.  

In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50% D1 retention and a 20% Day 7 retention.  

Now with that out of the way, let’s get to that simple strategy that will help you make more money.  

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020)
61 perc 328. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.   

Check out Rich's apps: 

Topics covered:

  • How his new screenshot increased conversions by 30%
  • Does a lower conversion rate for downloads affect rankings for your main keyword?
  • How to find keywords for niche apps
  • New app vs improving existing app if you are experiencing a reduction in downloads
  • How to find a designer to improve screenshots

***************

Check out our app marketing agency.

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***************

791: The Secret to 3X Your Valuation with Chuka Ikokwu
40 perc 327. rész Steve Young

Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game. 

Chuka Ikokwu is the Founder & CEO at Divercity.io.

Show Mentions

- 764 Episode

- Fav app: IMDB: (iTunes | Google Play)

***************

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***************

KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu
58 perc 326. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.  

This week our special guest is Chuka Ikokwu, Founder at DIVERCITY.

Topics covered:

  • The analytics you should look at when running UA
  • How to increase your app's retention
  • Do "starter packs" work in increasing retention?
  • What is the most important metric for education apps?
  • Is Firebase analytics good for mobile apps?
  • Advice on how you can start your own startup
  • Do lower in-app purchases make users purchase more?
  • Does running ads in cheaper countries affect the rankings in the US?

***************

Check out our app marketing agency.

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***************

790: How Apple Search Ads Boost App Visibility and Growth with Thomas Kriebernegg
33 perc 325. rész Steve Young

Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics.

This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com 

Thomas Kriebernegg is the CEO & Co-Founder at App Radar.

***************

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***************

How to Pick The App Idea That You Should Pursue
8 perc 324. rész Steve Young

Today we're going to talk all about. You got those ideas, which ideas should you focus on? How do you build them out quickly? So you don't break the bank and really focus on the features that are going to help you with that next milestone that you're trying to reach

Get access to the full interview: http://www.appmasterssummit.com/

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

789: How to Increase Mobile Game Revenue Using Rewarded Surveys with Tom Hammond
34 perc 323. rész Steve Young

Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme. 

This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com

Tom Hammond is the Co-founder and CEO at TheoremReach.

***************

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***************

How to Start a Digital Marketing Agency From Scratch
10 perc 322. rész Steve Young

In this video, I want to show you the exact process that I use to become an app marketing consultant and so called expert.

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

Do This Before You Advertise Your Mobile App
11 perc 321. rész Steve Young

In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising.

Check out SocialPeta: https://www.appmasters.com/socialpeta

Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads.

Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the money.

With the tools that I’m about to share you’re going to be able to... 

  1. Discover ad creatives that are working for the top advertisers 
  2. Figure out what kind of budget you need to crush your next milestone 
  3. Save a fortune on your own tests

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency. Never miss an app marketing growth hack!

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***************

788: Advance ASO Strategies for Google Play with Sarmad Sultan
33 perc 320. rész Steve Young

Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses to get the most desired backlinks.

This interview was from a previous App Masters Virtual Summit. Save 60% off all our virtual summits by going to https://appmasterssummit.com/sale.

Hurry this sale expires June 30, 2020.

Sarmad Sultan is an ASO consultant.

***************

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***************

How to Generate Leads & Sales with Video Marketing With No Audience
7 perc 319. rész Steve Young

YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience. 

Save $100 off Video Husky: https://appmasters.com/videohusky 

Download Screenflow: https://appmasters.com/Screenflow 

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

Marketing for Game Devs | App Masters Live (June 12, 2020)
69 perc 318. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach. He shares why rewarded surveys is a must in any mobile game and his advice to game publishers out there who are pursuing a career in app publishing or looking to launch their own game studio.

Topics covered:

  • ​Is having the maximum number of games published in the store better than just one very well polished?
  • What's the secret sauce in promoting mobile games these days?
  • What is the best free email marketing platform I can use to reach out to 100K+ users?
  • How to lower your cost-per-install
  • What is the best network for monetization?
  • Where to find the most popular and category of games?

***************

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***************

787: How a Kickstarter Campaign Led to an Investor with Artur Zvinchuk
36 perc 317. rész Steve Young

Are you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your value proposition and how they are using data to build new features.

Artur Zvinchuk is the Co-founder at Youpendo.

Show Notes:

- Fav App: Babbel

- Youpendo Kickstarter Campaign 

***************

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***************

How to Localize Your App Store Optimization for ANY Language
6 perc 316. rész Steve Young

Discover how you can use Apple Search Ads to find keywords for any language to localize your app.

Apple Search Ads: https://searchads.apple.com/

Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

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***************

This Intermittent Fasting App is Making $300K a Month
13 perc 315. rész Steve Young

Discover the best practices that are helping this intermittent fasting app make over $300,000 a month. 

Fastic: https://www.fastic.com/

***************

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***************

786: Why It Pays to Be Bold with App Monetization with Guilhem Duche
38 perc 314. rész Steve Young

Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.

Show Notes:

- Zendesk

- Fav app: YouTube

***************

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***************

Mobile Game Monetization: How to 2X ARPDAU
9 perc 313. rész Steve Young

Discover a simple way that you can 2X your double your ARPDAU.

Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.

In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.

Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.

Now that’s what I call a win-win.

TheoremReach: https://theoremreach.com/

***************

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***************

Marketing for Game Devs | App Masters Live (May 29, 2020)
54 perc 312. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.

***************

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***************

785: How to Get Your First 100 users with Mike Watkins
19 perc 311. rész Steve Young

Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product.

Mike Watkins is the creator of Wealth Forecaster.

Show Notes:
- 99Designs

***************

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Mobile Game Trends | App Masters Live (May 15, 2020)
68 perc 310. rész Steve Young

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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This week we have...

Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.

You will discover:
- How to launch a multi-player game
- Tips on how to start your own game studios
- And the #1 mistake that game developers make (hint: not being hyper focused on the game)

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
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How to Increase Mobile Game Revenue Using Rewarded Surveys
10 perc 309. rész Steve Young

Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020.

Learn more about TheoremReach.  

In this video, you will discover:

  • Where did the idea for TheoremReach come from?
  • Why rewarded surveys?
  • Rewarded surveys vs other monetization strategies 
  • Why rewarded surveys increase app engagement?
  • What types of content is best for rewarded surveys?

Get your free pass: 

https://www.appmasters.com/summit

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: App Masters
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing
43 perc 308. rész Steve Young

Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.

Darius Moravcik is the CMO at Reflectly.

Show Mention

Fav app: 

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Never miss an app marketing growth hack!

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Instagram: @stevepyoung
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Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live
52 perc 307. rész Steve Young

On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses. 

Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

Join us live every Friday on YouTube at 9am PST!

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SPONSORS

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests.

Follow Steve and App Masters:

YouTube: https://www.appmasters.com/youtube

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Twitter: https://twitter.com/stevepyoung

Facebook: https://www.facebook.com/AppMastersCo/

783: How to Grow a Podcast App with Markus Chow
21 perc 306. rész Steve Young

Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization.

Markus Chow is the creator of HiCast.

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
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Gig Economy: The Future is Unlimited Services
7 perc 305. rész Steve Young

Discover why the future of the gig economy is all about unlimited productized services.  

Services mentioned: 

https://bench.co/ 
https://designpickle.com/ 
https://www.godaddy.com/wordpress/premium-support 
http://www.videohusky.com/checkout?coupon=20percent&via=steve28  

Grow Your Downloads With Our Exact Strategies: 

http://www.appmastersacademy.com/

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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782: ASO Keyword Strategy for Mobile Games with Martin Hudak
27 perc 304. rész Steve Young

Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app.

Martin Hudak is the Founder at wisee.

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Never miss an app marketing growth hack!

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Instagram: @stevepyoung
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Attribution for Mobile App Tracking for iOS and Google Play
10 perc 303. rész Steve Young

Discover how to see where your downloads are coming from for iOS and Google Play. 

Also, discover the free mobile attribution tool that you need when you are just starting out.


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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games
43 perc 302. rész Steve Young

Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company.

Nadir Garouche is the Senior Growth Manager at Tilting Point.

Show Notes

- Fav app: Zero Fasting 

- How to know which SDKs are installed on a mobile app and what they track? (for free)

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Decrease Your CPI With These Video Ads Example
14 perc 301. rész Steve Young

Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads.

Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show.

Get his latest course: Winning with Facebook Audiences Course   

Get 10% off with the code  MDMA_10pct_52NAJF

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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780: How to Incorporate Monetization in Game Design with Tugay Alyildiz
39 perc 300. rész Steve Young
Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns.

Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.
Keyword Research Tools for App Store Optimization
10 perc 299. rész Steve Young
Discover the 3 free keyword research tools to improve your app store optimization.

App Annie  
AppFollow
OneLook Reverse Dictionary  
App Radar
How Does Mobile App Retention Affect Keyword Rankings?
5 perc 298. rész Steve Young
As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?
779: How to Get Started with Influencer Marketing with Dom Little
44 perc 297. rész Steve Young
Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature.

Dom Little is the Founder of amp&go.
App Store Optimization When You Do NOT Have Downloads
9 perc 296. rész Steve Young
In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.
778: All About Mobile App Acquisitions with Steve Wade
36 perc 295. rész Steve Young
Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed.

Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
How Do You Know If You Are Doing App Store Optimization (ASO) Right?
6 perc 294. rész Steve Young
Here's how you can tell if your ASO strategy is a good one.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.

In this video, you will discover...
- How do you know if you are doing ASO right or wrong?
- Does Google "read" the text of icons or screenshots?
App Preview Videos: Do They Lead to More Downloads?
6 perc 293. rész Steve Young
Are App Preview Videos effective?
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.

In this video, you will discover...
- How Apple Search Ads affect ASO?
- Do App Preview Videos lead to more app downloads?
The Most Important App Store Optimization Factors in 2020
13 perc 292. rész Steve Young
Discover the most important factors in getting high keyword rankings.

Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.

In this video, you will discover...
- What is the ASO ranking criteria?
- What is the impact of keyword optimization?
- The most important factors for ASO
- How important is keyword density?
777: What Games Have The Most Potential with Joel Julkunen
51 perc 291. rész Steve Young
Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets.

Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.
Chad Mureta’s App Marketing Strategy
34 perc 290. rész Steve Young
Discover how Chad's "front-loading" strategy helps him better monetize his apps.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
App Engagement: 5 Surefire Ways to Increase Your Retention
9 perc 289. rész Steve Young
If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.

With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.

In this post, you will discover surefire ways to improve your mobile app engagement.
776: M&A Trends in the Mobile Gaming Space with Diwakar Rao
18 perc 288. rész Steve Young
Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.

Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.
Apple’s New App Store Categories
11 perc 287. rész Steve Young
In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!
775: Nick Loper of Side Hustle Nation
51 perc 286. rész Steve Young
Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week.

He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Nick Loper is the Founder of Side Hustle Nation.
ASO What’s Working Today in 2020 – MGS Presentation
20 perc 285. rész Steve Young
ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today
774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching
51 perc 284. rész Steve Young
My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines.

Chris Ching is the Founder of CodeWithChris.
Try This If Your App Has No Downloads
6 perc 283. rész Steve Young
Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.
773: How to Optimize the FTUE for Mobile Games
28 perc 282. rész Steve Young
Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success.
Is App Store Optimization Dead?
12 perc 281. rész Steve Young
Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.
772: How to Find Product-Market Fit With a Social App with Josh Choi
35 perc 280. rész Steve Young
Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization.

Josh Choi is the creator of Nanolens.
Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch
52 perc 279. rész Steve Young
David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.
771: How to Finance Growth Through VC Funding and/or Debt
24 perc 278. rész Steve Young
Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.
770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales
27 perc 277. rész Steve Young
Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.

You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.
769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson
43 perc 276. rész Steve Young
Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.

Rebecca Nackson is the Founder at Notable.
768: Leveraging Artificial Intelligence for Growth with Lomit Patel
37 perc 275. rész Steve Young
Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.

Lomit Patel is the Vice President, Growth at IMVU.
767: Best Strategy to Get Quality Downloads for a Location-Based App
12 perc 274. rész Steve Young
Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster.

Mike Orakpo is the Founder at Athlete Connect.
How to Sell: Time Blocking Tips for Sales Prospecting
6 perc 273. rész Steve Young
Here is a sales call hack that will help you sell more, get more clients and make you more effective.

This is my exact sales strategy that many people have copied and you can too.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0BfzlZG8MuQ
766: How to Build The Key Features of a Social App with Ian Morris
34 perc 272. rész Steve Young
Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company.

Ian Morris is the CEO and Co-founder of Likewise.
Questions to Ask A Digital Marketing Agency
7 perc 271. rész Steve Young
In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago.

Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.
3 Commonalities of Million Dollar Subscription Apps
6 perc 270. rész Steve Young
In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.
765: How to Create Winning Ad Creatives with Jon Lau
37 perc 269. rész Steve Young
Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.

Jon Lau is the Senior Manager of Growth at DraftKings.
764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu
40 perc 268. rész Steve Young
Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.

Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
763: AR Apps for Education with Robin Williams
33 perc 267. rész Steve Young
You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine".

Robin Williams is the Head of Emerging Technology at Twinkl.
How to Promote App With No Budget
12 perc 266. rész Steve Young
In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BNrqMJ4eUmk
762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa
40 perc 265. rész Steve Young
You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users.

Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters".

Frank Argentieri and Paul Rosa are Co-Founders at GameForm.
Mobile Game Retention Strategies With This Kid
8 perc 264. rész Steve Young
I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be
761: Successful Retention Campaigns with Mirela Cialai
35 perc 263. rész Steve Young
Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.

Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.
3 App Store Optimization Strategies You Should Be Testing for 2020
13 perc 262. rész Steve Young
If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.

However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k9waGOKhZIU
760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
36 perc 261. rész Steve Young
Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned.

Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
46 perc 260. rész Steve Young
Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.

Saulo Marti is the VP of Marketing at 8fit.
758: Launching a New Service in a Mature Market with Guillermo Gaspart
32 perc 259. rész Steve Young
How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.

Guillermo Gaspart is the Founder & CEO at BYHOURS.
Apps Gone Free vs Apple Feature
9 perc 258. rész Steve Young
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=LvQYfj9RQSc
757: Native App Preloads with Matt Tubergen
28 perc 257. rész Steve Young
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best.

Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
How to Calculate Accurate ROIs from Apple Search
7 perc 256. rész Steve Young
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
756: Using Affiliates to Increase User Base with Nate Hunter
31 perc 255. rész Steve Young
Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him.

Nate Hunter is the CTO at SuperDraft, Inc.
755: How to Optimize Your Programmatic Advertising with Cuneyt Unar
34 perc 254. rész Steve Young
Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on.

Cuneyt Unar is the VP of Marketing at Celer Network.
How to Increase Mobile App Retention with Paid Ads
4 perc 253. rész Steve Young
Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies?

Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results?

Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.
754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan
28 perc 252. rész Steve Young
Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.

Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
App Store Optimization Marketing Tips From ASO Experts
6 perc 251. rész Steve Young
My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.
753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers
26 perc 250. rész Steve Young
If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space.

Peter Hansen-Chambers is the CFO at Hutch
752: The One-Pager to Validate App Ideas with Leo J Barnett
37 perc 249. rész Steve Young
Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM.

Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.
751: The Data to Focus on to Increase Downloads with Lior Barak
32 perc 248. rész Steve Young
Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads.

Lior Barak is a data consultant and you can learn more about him at Tale About Data.
750: Google Play ASO for Casual Games with Ronak Suvagiya
18 perc 247. rész Steve Young
Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing.

Ronak Suvagiya is an indie app developer and creator of Color Race.
How Often Should I Update Keywords for ASO?
1 perc 246. rész Steve Young
Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.
749: Fyber President, Offer Yehudai on Mobile Game Monetization
36 perc 245. rész Steve Young
Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.

Offer Yehudai is the President of Fyber.
10X Organic Downloads with App Store Optimization (ASO)
7 perc 244. rész Steve Young
What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.
748: Licensing, ASO & Ad Monetization with David Cremades
44 perc 243. rész Steve Young
Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue.

David Cremades is the CMO at From the Bench.
How to Optimize Growth Funnel (Case Study 2X Revenue Growth)
12 perc 242. rész Steve Young
Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket.


Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EOBzq_E04Is
747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas
33 perc 241. rész Steve Young
Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends.

Ken Johnson is the Founder and CEO at WildFire
746: How to Grow Downloads Targeting Your Ideal Users
15 perc 240. rész Steve Young
There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.
How to Increase In-App Purchase Conversion Rates
10 perc 239. rész Steve Young
From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game.

In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=TXoO6N41NL4
745: The Uber of Lawn Care with Gene Caballero
28 perc 238. rész Steve Young
Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him.

Gene Caballero is the Co-Founder at GreenPal, Inc.
How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data
11 perc 237. rész Steve Young
In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use.



Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k-QupJs15P0
744: Marketing Strategies Before Your App Launch with Tyler Bundy
20 perc 236. rész Steve Young
Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.
743: How to Build a Big Digital Product Business with John Bura
30 perc 235. rész Steve Young
Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.
How to Multiply Mobile Growth Using Apple Search Ads & ASO
8 perc 234. rész Steve Young
Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.
How to Get Celebrity Endorsements on Cameo
5 perc 233. rész Steve Young
You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/SEU5E2PfE_A
742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez
27 perc 232. rész Steve Young
Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature.

Celeste Du Preez is the creator of Cheeky Beasts
How App Store Screenshots & Preview Videos Increase Downloads
10 perc 231. rész Steve Young
Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/O_lrlyd-pY4
741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov
38 perc 230. rész Steve Young
Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales.

Altai Zeinalov is an ASO specialist and CEO at Diveo Media.
Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
10 perc 229. rész Steve Young
A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/F8e4oiraAys
740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy
42 perc 228. rész Steve Young
Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app.

Semyon Polyakovskiy is the Founder at Maginary.
Storytelling with Facebook Ads
11 perc 227. rész Steve Young
Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/c07i7oaLgTM
739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen
33 perc 226. rész Steve Young
Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor.

Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.
App Install Ads Hacks
5 perc 225. rész Steve Young
I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/f8agL6UCubU
Branding Hack for Mobile App Virality
4 perc 224. rész Steve Young
Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=apyIvADb8eU
738: The Most Important Aspect of Running a Business with Rupert Meghnot
36 perc 223. rész Steve Young
What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize.

Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.
737: Why a Founder Should Do Customer Support with Owen Clark
25 perc 222. rész Steve Young
Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support.

Owen Clark is the Founder at uBrand
Influencer Marketing: How to Decide Who is a Good or Bad Influencer
11 perc 221. rész Steve Young
Influencers can be impactful in marketing apps but how do you determine who to partner with?

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ZaBv6G7LTBE
Instagram Influencer Marketing Growth Hacks
5 perc 220. rész Steve Young
In this video, I share three phenomenal Instagram marketing tips that I learned from our podcast guests, which you can use to market your apps as well.
These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart.

Using these strategies can produce great turn out with low CPI so try them out!

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KOhdhYvyRpw
736: Clever Tips to Help Your App to Go Viral with Christy Laurence
33 perc 219. rész Steve Young
Upcoming up we have a doozy for you. Today's guest is Christy Laurence who made $10,000 in sales in the first week of her app launch and you have to listen to the pre-launch marketing that she was doing. You will also discover how she brands her app to get more downloads, the clever way she used Instagram influencers and how she leverages Facebook groups.

Christy Laurence is the Founder at plann
App Suspension: 10 Tips to NOT Get Your App Suspended
9 perc 218. rész Steve Young
Kripesh graces our YouTube channel to give us detailed discussions on the things which can get apps suspended, so we can avoid these.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HU1bXvGIlqQ
Best Free ASO Tool: App Radar Overview
11 perc 217. rész Steve Young
If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings -- my recommended go-to tool is App Radar.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=lqiumZ7bVEU
735: Bring Value Before Building More Features with Chris Noto
35 perc 216. rész Steve Young
Today's guest built a sports mindset coaching app. You will discover how he used sports meme accounts to drive targeted low-cost downloads, what works better Instagram stories or posts and how he decided to bring value first within his app instead of focusing on building more and more features.

Chris Noto is the Founder at HeadSharp Performance Corp
734: How to 10X Downloads with Localization with Reza Abdolahi
36 perc 215. rész Steve Young
Want to know simple strategies that you can use to grow your downloads? Well today's guest talks about what he did to 10X his downloads by localizing his app. Also, you will discover what strategies did not work for him and his paid apps and how having an app video increased his sales.

Reza Abdolahi is the Founder, iOS Developer and Project Manager at Eccentric Team.
Apple Search Ads: How to Discover New Keywords
8 perc 214. rész Steve Young
Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=oZla1f1tE0k
Apple Feature: What to Do After You Get Featured by Apple
7 perc 213. rész Steve Young
Did you get an Apple Feature? What to know what to do to maintain your success.

Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=D2fHofFcVfo
733: How to Find the Right App Ideas with Gary Levitt
34 perc 212. rész Steve Young
Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has helped his business and lastly how he found his app developer and now co-founder.

Gary Levitt is the Co-Founder at Future Moments.
Guaranteed App Downloads Growth with App Store Optimization (ASO)
9 perc 211. rész Steve Young
You will discover how to guarantee an increase in app downloads using app store optimization.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=qZw2a47Okkw
732: How to Optimize Your ASO Workflow with Thomas Kriebernegg
31 perc 210. rész Steve Young
Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS company.

Thomas Kriebernegg is the CEO and Co-founder at App Radar.
App Store Optimization for Google Play: Top 10 Factors
24 perc 209. rész Steve Young
Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization.

From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about.

Watch Video on YouTube and Subscribe to our Channel:
https://https:/w.youtube.com/watch?v=5l61U1lFwSo
Instagram Advertising: How to Lower Your Cost Per Install (CPIs)
4 perc 208. rész Steve Young
Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=83grUinZypo
731: What’s Working in Mobile Advertising Today
31 perc 207. rész Steve Young
Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads.

Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.
The Best Pricing Plan for Subscription Mobile Apps
7 perc 206. rész Steve Young
Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change.

Also, you will discover his strategy for sustained app growth.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/oVkCDLSprjU
Multi-Channel App Marketing Campaigns for Retention
6 perc 205. rész Steve Young
You will discover examples of multi-channel app marketing campaigns to better engage and retain your users.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Mgoltgipvis
730: The Technology to Help You Scale a Mobile Game with Christian Calderon
35 perc 204. rész Steve Young
We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game.

Christian Calderon is the Co-Founder and CEO at Gamejam
Mobile Growth vs Mobile Features: How to Decide
5 perc 203. rész Steve Young
Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sSnTSxLqKxE
729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford
47 perc 202. rész Steve Young
We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.

Esther Crawford is the Co-Founder and CEO at
App Mastermind in Barcelona
5 perc 201. rész Steve Young
Join us in Barcelona, Spain on June 15, 2019 for this one day retreat that brings successful app entrepreneurs together to trade knowledge, support each other and build a community that goes beyond business.

This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built.

Reserve Your Spot:
https://www.appmasters.com/retreat
728: Growth With Retention in Mind with Anna Boguslavska
30 perc 200. rész Steve Young
We have a fun conversation where you will discover how to get your on-boarding process right (with examples), how to align your multichannel campaigns to re-engage users and how using a fun, but generic content FAILED as a marketing strategy.

Anna Boguslavska is the Engagement Manager at Blindfeed
727: How to Optimize Google Play Listing with Neelay Srivastava
16 perc 199. rész Steve Young
Coming up is a coaching call with a developer of a free music player app. You will discover how to balance optimizing your current keywords or finding new ones, should you localize your app and how to run our favorite growth hack on Google Play.

Neelay Srivastava is the creator of Free Music Player
Google Play Link Building Strategy – How it Works
5 perc 198. rész Steve Young
What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0g1Vve0xuYI
726: How to Find & Scale New Growth Channels with Shoji Ueki
31 perc 197. rész Steve Young
Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it.

Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.
How to Increase Mobile App Retention Rate Through Customer Support
4 perc 196. rész Steve Young
Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EGus8l6b93o
How to Optimize Your Download to Subscriber Conversion Funnel
4 perc 195. rész Steve Young
Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KxCqiMuVmUA
725: Programmatic Targeting with Eric Seufert
34 perc 194. rész Steve Young
Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.

Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.
How to Change From In-App Purchases to Subscriptions
6 perc 193. rész Steve Young
Want to know how to go from a one-time in-app purchase model to a subscription based app?

In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:

- How she knew that a one-time in app purchase wasn't a sustainable business model?

- Whether a monthly and annual subscription was more popular?

- Other strategies that she implemented to get conversion rates from 1% to 6%?

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk
The Video Ad Creative That Will Increase Your ROI
2 perc 192. rész Steve Young
In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Q0L9X5TM7yg
724: Using App Store Reviews to Increase Retention
31 perc 191. rész Steve Young
Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product.

Olga Padulosi is the CMO at AppFollow.
How to Monetize Mobile Apps & Games on Google Play and Apple App Store
6 perc 190. rész Steve Young
Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store?

In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=brMDfh3ubpc
Go-To-Market Strategy: The Simple and Easy Way
8 perc 189. rész Steve Young
You will discover our easy and simple go-to-market strategy that will work for any product. We've used this to launch two different businesses and continue to use it in our business today.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=22Gki20BQ1E
723: How to Build a Consumer Centric App with Liat Mordechay Hertanu
35 perc 188. rész Steve Young
Today's guest is the Co-Founder and CMO of an app called 24me. You will discover how they built an award winning, Apple Best of the App Store kind of app by being consumer centric. Also, you will discover how to gain attention in a crowded space, the one question you should ask your most frustrated users and finally how always being the first in build new Apple technology has been a great driver of growth.

Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.
How to Respond to Reviews on Google Play Store
3 perc 187. rész Steve Young
You are going to discover how to respond to user reviews on Google Play and a test that you should run to increase your keyword rankings.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZiWMCYXfPXI
How to Respond to App Store Reviews on iOS
3 perc 186. rész Steve Young
Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=DdisFs7Rgwo
722: How to Build a Successful Portfolio of Apps with Laura Tallardy
29 perc 185. rész Steve Young
How do you build a successful portfolio of apps on multiple platforms including Steam? Well today's guests breaks down her process for coming up with game ideas, her revenue for her paid vs free apps and a great tip for you if you're just getting started in the app business.

Laura Tallardy is an Independent Game & App Developer.
App Store Optimization (ASO) for a Dating or Social Media App
5 perc 184. rész Steve Young
Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BEvT1H2RdeI
App Store Optimization With No Budget
7 perc 183. rész Steve Young
Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=agONMCh-3T0
721: Mobile Growth Through Partnerships with Suze Schwartz
30 perc 182. rész Steve Young
Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way.

Suze Yalof Schwartz is the CEO/ Founder of
2 Psychological Triggers to Increase Mobile Ad Revenue
4 perc 181. rész Steve Young
How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game.

The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast!

I'll show you two mobile games that are using these psychological triggers to increase their ad revenue.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=ZFHewxni2nI
Reddit Marketing for Mobile App Downloads
5 perc 180. rész Steve Young
Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NT7V7O5cEj8
720: Pricing Tests to Increase App Subscriptions with Chetna Chandra
29 perc 179. rész Steve Young
Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products.

Chetna Chandra is the Co-Founder & COO at Studio Mosaic
3 Key Factors in Deciding Keywords for App Store Optimization (ASO)
4 perc 178. rész Steve Young
What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=skKpzo2CjFM
Analyzing a VPN App Earning $3M a Month (Hotspot Shield)
7 perc 177. rész Steve Young
Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned!

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=NBV2HtFvmyA
719: Using Online Tournaments to Increase Retention with David Mok
34 perc 176. rész Steve Young
Are you a game developer who wants to increase the holy grail of all metrics - retention? Well, you're about to discover how adding online tournaments into your games will increase retention and monetization. He also breaks down the elements of successful games, how their platform automatically creates tournaments with players of similar skills and so much more.

David Mok is the Director of Developer Partnerships at
App Store Optimization for a New App – What to Expect
3 perc 175. rész Steve Young
How many organic downloads can you expect for a new app? In this video, you will discover what you can expect from Google Play and iOS from just optimizing your keywords.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=cpglV8XR3S8
718: Growth Hacking Tips for Startups with Stefanie Amini
36 perc 174. rész Steve Young
If you are a startup looking for some amazing sales and marketing tips, then this is the episode for you. You're about to discover how today's guest used Instagram locations to find college ambassadors, a Twitter growth hack to get more exposure for a tweet and how to use reddit to grow your business.

Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.
How to Measure Organic App Downloads & Keywords on Google Play
2 perc 173. rész Steve Young
You're about to discover how to find the number of organic downloads you are getting on Google Play and what keywords are driving the most downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5pGqlMc3SFI
How to Tell If An App Idea is Good
4 perc 172. rész Steve Young
Coming up, I'm gonna share with you how to tell if your app idea is good or not as this is a question I routinely get from potential clients. Stay tuned!


Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/qLavCpFj0qY
How to Find College Ambassadors on Instagram
3 perc 171. rész Steve Young
You're going discover a simple way to find college ambassadors or interns using Instagram.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/kNJGwRi7U70
How to Get Press for a Mobile Game
5 perc 170. rész Steve Young
Do you want to get major publications to cover your mobile game launch? You will discover which websites to focus on and what to say to them to get them to pay attention.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/gLegjP9902s
717: Overcoming the Legal Pitfalls of Mobile Apps with Gary Nissenbaum
36 perc 169. rész Steve Young
Coming up, what to know the differences between a copyright and a trademark? Well, I've got Gary Nissenbaum to talk all about the legal side off the app business. You will discover how to protect yourself from copycats, how to overcome legal pitfalls and how to fight back against negative marketing campaigns.

Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC
Google Play App Store Optimization – What Matters Most?
7 perc 168. rész Steve Young
Coming up, I will tell you what really matters when it comes to Google Play ASO by highlighting a case study that we just performed for a client. You will discover if changing the app title and short description have the most weight and how many time you actually have to repeat a keyword in the long description and more.
I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Wt_TcEW9vTA
Secret Sauce for Creating Profitable Apps
7 perc 167. rész Steve Young
You are going to discover the secret sauce for finding and making profitable apps.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/hSMXdK8lm4o
How to Start & Grow a College Ambassador Program
11 perc 166. rész Steve Young
Want to know how to start a successful college ambassador program to help grow your downloads for your app? Well I've got CMO of XMode, Jake Ellenburg, to share how they used a college ambassador program to grow downloads for their first company, Drunk Mode, to over 1 million downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/48JH1c-cX48
716: This Chatbot Helps You Recruit Better Talent with Christoph Gueldenberg
35 perc 165. rész Steve Young
Today's guest is the Co-Founder of jobpal, a recruitment chatbot that helps companies attract better talent and automate their recruiting funnel. You will discover how understanding their customers' pain points lead to those crucial early sales, his strategy to closing deals with big companies and a great tip about how he brings his best customers to big events as testimonials and as a customer appreciation tool.

Christoph Gueldenberg is the Co-Founder at Jobpal
How Your Ego Inhibits Your Success with Paul Lam
24 perc 164. rész Steve Young
Coming up are you letting your mindset and your ego get in the way of your success? Well I have a great conversation with my friend Paul Lam about this very topic and how he overcame his ego to breakthrough and do what it takes to find success.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BgBIy8j3SRU
Live Wallpaper App Making $1 Million a Month
8 perc 163. rész Steve Young
We're going to analyze a live wallpaper app that is generating $1 million a month.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/4NeNxtj6xMk
Best Free App Store Optimization (ASO) Tool for Tracking Keywords
4 perc 162. rész Steve Young
I'm going to share my favorite App Store Optimization Tool for tracking keywords

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=xOGr1FgQ7a0
715: How to Leverage Behavioral Science to Improve App Subscriptions with Jeni Miles
34 perc 161. rész Steve Young
Today's guest is the Business Development Manager at Google Play, a digital distribution service that serves as the official app store for the Android operating system. You will hear the top things you need to increase app subscriptions, pricing plans and the common pitfalls that he sees with the app developers.

Jeni Miles is the Business Development Manager at Google Play.
The Right Time to Reach Out to a Venture Capitalist (VC)
7 perc 160. rész Steve Young
Coming up I've got my friend Mariah Lichtenstern who runs her own venture capital firm to tell you what you should do before you reach out to a VC and when is it the right time to actually do so.

Watch Video on YouTube and Subscribe to our Channel:
The Right Time to Reach Out to a Venture Capitalist (VC)
What’s New for App Masters in 2019
2 perc 159. rész Steve Young
I created this quick little video to let you know of the changes that are gonna be happening in 2019!

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/MOxu7_RlUYY
714: The App The Combines Messaging & Gaming with Kirsten Nelson
33 perc 158. rész Steve Young
Today's guest is the founder and CEO at BLUR, the app that rewards you for messaging and playing games. You will hear the inspirational story of how he's been on his own since the age of 16, why you should NOT take "no" for an answer and the trends he saw in the app space that made him pursue this idea.

Kirsten Nelson is Co-Founder / CEO at BLUR.
713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)
38 perc 157. rész Steve Young
Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go down for memoryline of goldenage of reskinning apps

Carter Thomas is the founder of Blue Cloud Solutions.
712: Paul Haddad, Co-Founder, Tweetbot (Throwback)
40 perc 156. rész Steve Young
Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.
711: Crossy Road Creator, Matthew Hall (Throwback)
40 perc 155. rész Steve Young
Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all!

Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.
710: Advanced ASO Strategies for Google Play
19 perc 154. rész Steve Young
Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried.

Varol Okan is the founder at Parallel Axiom.
Strategies for International Expansion for Mobile Apps
4 perc 153. rész Steve Young
Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/z-10MxueYT4
709: Chris Barton, Co-Founder of Shazam (Throwback)
32 perc 152. rész Steve Young
We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend.

Here it with the old theme music. Enjoy!

Chris Barton is the Co-Founder of Shazam.
708: Marketing to the Smallest Viable Market with Joey Prather
14 perc 151. rész Steve Young
Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels.

Joey Prather is the Co-Founder at ThinQbator.
How to Setup Apple Search Ads
5 perc 150. rész Steve Young
Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Qxd1u6S-DQ0
707: How to Research Mobile Game Niches with Ryan Yada
28 perc 149. rész Steve Young
Today's guest has over 20M downloads for his game studio. You will learn how he discovers mobile game niches, what to look for in a keyword and personal growth tips to overcome mental blocks.
Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.
706: How to Find Micro-Influencers on Instagram with NG Gordon
48 perc 148. rész Steve Young
Today's guest is a former professional tennis player and software founder and now he's a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.

NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.
705: How to Plan an Ad Roll Out with Vincent Meyer
32 perc 147. rész Steve Young
You're about to discover how today's guest increased his ad revenue by simply removing his banner ads. Plus, he shares the messaging that they use to get better engagement with their video ads, how to plan your ad monetization roll out and finally why you better have a tracking system in place before you start.

Vincent Meyer is CMO at Zeno Media.
704: Mobile App Analytics with AppsFlyer’s Ben Jeger
33 perc 146. rész Steve Young
Are you trying to figure out which analytics tool to use? Well, I've got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues.

Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.
Apple Search Ads for Paid Apps
6 perc 145. rész Steve Young
You're going to discover how Apple Search Ads work for your paid apps.

If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/IBvjv-jMzjo
703: Viral Growth for a Hyperlocal App with Jegor Ivanov
37 perc 144. rész Steve Young
Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features.

Jegor Ivanov is the Product Manager, Growth at Jodel.
Mobile Game Audit & Comparison with Bumper.io
5 perc 143. rész Steve Young
Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/yDG2uDzfJo4
702: How to Improve Your Current Game with Ozzie Haniffa
16 perc 142. rész Steve Young
Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games.

Ozzie Haniffa is an indie game developer.
How to Increase Retention for Casual Mobile Games
9 perc 141. rész Steve Young
Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features.

They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/CRL8hBrf-Xo
701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov
35 perc 140. rész Steve Young
Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.

Todor Madzharov is Head of Marketing at JOB TODAY.
How to Sell Your Mobile Apps for Maximum Value
7 perc 139. rész Steve Young
Eric Owens is the owner and co-founder of ​APPBusinessBrokers.com​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ai_GoMYrGu0
700: Beta Launch Strategies with William Heathershaw
34 perc 138. rész Steve Young
Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app.

William James Heathershaw is CEO at UncleWilliam.org.
How Color Switch Creator Generates Mobile Game Ideas
8 perc 137. rész Steve Young
You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more!

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bZQyXT_mbSo
699: How to Build Tools for Content Marketing
29 perc 136. rész Steve Young
Today's guest will share how they have used web tools and mobile apps as a content marketing strategy. You will discover how to come up with the right ideas, what constitutes a successful campaign and finally listen to how one tool worked better as a chat bot versus a microsite.

Justin Adler is the Co-Founder and COO at NorthOne.

Carter Grieve is the Head of Growth at NorthOne.
How to Get Good Rankings in the iOS App Store
3 perc 135. rész Steve Young
Coming up , i'm going to share with you the single best tip, it will help you to increase app store Ranking.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=yJJNA-ogOYw
698: Building the Right App at the Right Time with Ken Vermeille
40 perc 134. rész Steve Young
Today's guest is the Chief Growth Officer at Lingvist, a language learning app. You will discover how he's been able to grow their user base by 30x in a very crowded space, how h


Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers.

Ken Vermeille is the CEO at Vermillion Sky.
How to Hire a Virtual Assistant (VA)
6 perc 133. rész Steve Young
Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_92NHUPxKmo
697: Growth in a Market Overshadowed by Competitors with Scott Dodson
34 perc 132. rész Steve Young
Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app.

Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.
696: How to Use Data to Drive More Conversions with Lior Barak
30 perc 131. rész Steve Young
Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data.

Lior Barak is the Marketing Automation Expert at Tale About Data.
695: Peak Brain Training Head of User Acquisition, Thiago Monteiro
34 perc 130. rész Steve Young
We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs.

Thiago Monteiro is the Head of User Acquisition at Peak
694: Backlinks for Google Play App Store Optimization with Sarmad Sultan
22 perc 129. rész Steve Young
Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings.

Sarmad Sultan is the ASO Team Lead at Content Arcade
3 Things You Need When Pitching Apple for a Feature
7 perc 128. rész Steve Young
Coming up iam going to share with you 3 simple things you need to land with an Apple Feature

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/QtopSUuCu_o
693: Why Rewarded Engagement Drives Better Users with Daniel Todd
35 perc 127. rész Steve Young
Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members.


Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.
692: What to Do When Apple Search Ads Won’t Work with Ben Price
20 perc 126. rész Steve Young
Coming up is a coaching call where you will discover what to do when Apple search ads won't work, copywriting tips to use on your pricing page and a full explanation of the Spanish-Mexico ASO tip that helps double keywords.

Ben Price is the founder of SnapShot Postcard.
How to Create Courses & Books From Your Mobile App
24 perc 125. rész Steve Young
Coming up you're going to discover how to diversify your App Business and create an Empire from courses and ebooks.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/8ucI6J8NViw
691: How to Turn an Average Game into an Amazing One with Manuel Boca
37 perc 124. rész Steve Young
Want to know how to turn an average game into an amazing, mind-blowing one? Well today's guest has millions of downloads to his games and he'll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game.

Manuel Boca is a partner at Kobra, a newly founded game publishing company.
690: App Store Optimization for a Social Network with Juan Pablo Coppel
18 perc 123. rész Steve Young
Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours.

Juan Pablo Coppel is the founder of MatchDog
Analyzing an App Making $100K a Month
7 perc 122. rész Steve Young
You're going to discover how it's monetizing, what does the pricing page look like and what kind of features it has.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/tww5UBi58vY
689: Retention and Engagement Strategies with Arthur Castro
35 perc 121. rész Steve Young
Are you wondering how to make sure you have strong retention and engagement metrics? Well today's guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you're going to discover how he's landed a feature by both Google and Apple for all the clients he's worked with and lastly what you need to know when launching in a Latin America market.

Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena
How to Make Eye Catching App Icon
5 perc 120. rész Steve Young
Want to know how to create an eye-popping app icon that will help you increase your downloads? Well, I'm going to show you a dead-simple way to do just that.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6QbyqHqLkJk
688: How Do Search Ads Affect Keyword Rankings with Elie Gebran
14 perc 119. rész Steve Young
Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features.

Elie Gebran is the creator of ARvid.
Subscription Apps: Simple Way to Retain Subscribers
4 perc 118. rész Steve Young
You're going to discover a dead simple way to increase the retention rate of your subscription based app. It will literally take minutes to implement.

Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/hjR8E8UcDzY
687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
26 perc 117. rész Steve Young
We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.

Matt Horiuchi is the Director of User Acquisition at Calm.
686: How Google Play Ratings Affect Rankings with Sapan Agarwal
21 perc 116. rész Steve Young
Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons.

Sapan Agarwal is the creator of Video Watermark 2017.
685: How to Gamify a Marketplace with Sree Menon
33 perc 115. rész Steve Young
Are you looking to grow or start your two-sided marketplace? Well today's guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup.

Sree Menon is the Strategy & Global Sales Operations at Tophatter.
How to Reskin an App Successfully
6 perc 114. rész Steve Young
I'm going to show you how to reskin an app - the right way and for optimal success.

Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/O9B66teoQrc
684: Growing Downloads for an AR Ruler app with James Dale
23 perc 113. rész Steve Young
Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.
How App Store Reviews Impact Rankings
5 perc 112. rész Steve Young
Want to know how app store reviews impact your keyword rankings? Well, I'm going to show you a really cool case study where I went from 128 into the top 10 for a keyword in a matter of just 1 day. Stay tune.

Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/eZ-k61t8cbE
683: Live Ops Strategies for Mobile Games with Oliver Kern
32 perc 111. rész Steve Young
Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy.

Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.
How to Spy on Your Competitor’s Ads
8 perc 110. rész Steve Young
You're going to discover two simple and FREE ways to let you spy on your competitors' ads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2EW74xKgzTc
682: How to Make Money with Android Games with Nawfiljan C
25 perc 109. rész Steve Young
Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success.

Nawfiljan C is the creator of Zombie Eater.
Analyzing an App Making $2M a Month
7 perc 108. rész Steve Young
We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/8BhaM2A1f5s
681: Pillars of a Successful Game Launch with Matej Lancaric
35 perc 107. rész Steve Young
Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.

Matej Lancaric is the Head of Mobile Marketing at Pixel Federation
How to Perform Market Research for an App
10 perc 106. rész Steve Young
Want to know how to do market research for your app idea?

Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/tmKgScpQBZs
680: An Intro to Programmatic Advertising with Kristy Barger of MoPub
21 perc 105. rész Steve Young
Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on.

Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.
How to Find a Mobile Games Publisher
5 perc 104. rész Steve Young
You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/gySf7-jQxzQ
679: New Growth Channels to Scale Your App with Gessica Bicego
35 perc 103. rész Steve Young
Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs.

Gessica Bicego is the Director of Performance Marketing at Blinkist.
How to Find Investors for a Mobile Game
7 perc 102. rész Steve Young
Are you looking to find investors for your new mobile game. Well, I'm going to show you a simple way to raise money and if it's even worth it.

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=_eAHuTMM3YM
678: How to Get More Shares for Your App with Aurora Klaeboe Berg
29 perc 101. rész Steve Young
We have four time guest, Aurora Berg, Co-Founder at Megacool. You will discover how to get more shares for your app, the opportunity for shares to happen on Instagram and Snapchat stories and how to use a rewarded referral system.

Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.
App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms
13 perc 100. rész Steve Young
Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/onQJUlIennU
677: Growing a Niche Dating App with Noa Gutterman
36 perc 99. rész Steve Young
Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative.

Noa Gutterman is Head of Growth at HER Social App.
How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy
6 perc 98. rész Steve Young
Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/o3bR2F74vvw
676: 3 Simple Things That Always Improve Conversions with Barron Caster
36 perc 97. rész Steve Young
Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting.

Barron Caster is the Director of Growth at Rev.
How to Select Your Soft Launch Countries
5 perc 96. rész Steve Young
Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/BSFYbFwNrNo
675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin
41 perc 95. rész Steve Young
Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M.


Alex Austin is the CEO of Branch Metrics.
How to A/B Test Screenshots on iOS
10 perc 94. rész Steve Young
You're going to discover how you can A/B test your screenshots on iOS to increase your downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mjHi_x1aj9Q
674: How to Launch a New Social Network with Virgil Moore
8 perc 93. rész Steve Young
Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time.

Virgil Moore is the founder of Social Mongo.
How to Sell App Store Optimization to a Skeptic
9 perc 92. rész Steve Young
Not convinced that ASO will work for you? Well, I'm going to show you a simple way to test if app store optimization will actually lead to more organic downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/uuHE4yNjJuM
673: How to Grow an App by Humanizing It with Gianluca Segato
36 perc 91. rész Steve Young
Are you looking for simple tactics that will help your app become more shareable? Well today's guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it.

Gianluca Segato is the Founder of Uniwhere.
How to Succeed in the App Business in 2018
9 perc 90. rész Steve Young
You're going to discover 3 trends for App Business Success.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bmUA3OgOLtE
672: How to Succeed Creating Indie Games with Sourav Jain
19 perc 89. rész Steve Young
Coming up is a coaching call with an 18-year-old game developer. You will discover how to get early feedback on your game, how to use the learn-build process of game development and finally why you must study the top free games in the app stores.

Sourav Jain is an indie game developer. Check out his games. YNEX
How to Increase Organic Downloads Without Changing Keywords
10 perc 88. rész Steve Young
You're going to discover 3 simple ways to increase your organic downloads without touching your keywords

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/S4cOwQlhqSg
671: How Outlook Mobile Grew to 100 million MAU with James Colgan
40 perc 87. rész Steve Young
Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups.

James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.
Simple Way to Increase Day 1 Retention Rate
7 perc 86. rész Steve Young
You're going to discover a simple way to increase your day 1 retention rate.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ML3pfrg_gI0
670: Freelance vs Indie Developer with Spencer Depas
24 perc 85. rész Steve Young
Coming up is a coaching call where we discuss how to figure out what your target audience wants, whether you should turn a blind eye to freelancing and the Clarity.fm hack that I used to build a profile in the early days of App Masters.

Spencer Depas is a mobile consultant and Android developer.
4 Step Process to Scaling a Growth Channel
9 perc 84. rész Steve Young
You're going to discover the 4 step process to scaling a growth channel. What's you find a growth channel that really works, how do you scale it without having diminishing returns.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/pce_8oPhiiM
669: Beginner’s Guide to Developing an App with Chaim Sajnovsky
30 perc 83. rész Steve Young
Are you looking to hire a development firm for your first app? Well you're going to discover why documentation is so important, a simple way to validate an app idea and should you release fast or wait for a full version.

Chaim Sajnovsky is the Founder at B7Dev
The #1 Prerequisite for Mobile App Growth
6 perc 82. rész Steve Young
You're going to discover the #1 prerequisite that you have to have in place before you even think about growth.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/xQVBhO78Bl8
668: How to Create a High Converting Snapchat Ad with Timothy Armoo
32 perc 81. rész Steve Young
Coming up is all about Snapchat ads. You're going to discover the 3 elements of a high-converting Snapchat ad, how to find the right influencers and what makes Snapchat more effective than Instagram.

Timothy Armoo is the Co-Founder & CEO at Fanbytes.
How to Spy on Your Competitor’s Facebook Ads
6 perc 80. rész Steve Young
Want to know what kind of Facebook Ads your competitors are running? Well, I'm going to show you a cool little trick on how you can use the Facebook app to spy on your competitors.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/qiGe3Wvv3BE
667: How to Re-Engage Mobile App Users with Kara Dake
34 perc 79. rész Steve Young
Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI.

Kara Dake is the VP of Growth at CleverTap.
7 Ways to Maximize an Influencer Marketing Campaign
13 perc 78. rész Steve Young
You're going to discover 7 ways to maximize your influencer marketing campaign for optimal downloads..

Moshi Blum is the Head of User Acquistion at Viber.
666: Mobile Game Soft Launch and Finding a Publisher with Scott Glickman
21 perc 77. rész Steve Young
Coming is a coaching call all about soft launching a mobile game. You will discover what countries to soft launch in, a creative way to find a publisher and what to focus when trying to make apps your full time living.

Scott Glickman is the creator of Zombie Knockout.
Key Strategies to Increase Mobile App Retention
11 perc 76. rész Steve Young
You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/DyxI7p8-zCI
665: Retention Strategies with AccuWeather VP, Trish Mikita
34 perc 75. rész Steve Young
Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills.

Trish Mikita is the Vice-President,  Digital Media Strategy at
664: How to Grow Organic Downloads for Your App with Jordan Naftolin
13 perc 74. rész Steve Young
Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store.

Jordan Naftolin is the founder of Pegs 'n Holes
663: How To Reach $1 Million In Revenue Per Month With Hector Lopez
39 perc 73. rész Steve Young
Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint.

Hector Lopez is the CEO and co-founder of Instasize.
How to Use In-App Purchases to Increase ASO Visibility
5 perc 72. rész Steve Young
You're going to discover how to grow an app's visibility.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/0SkEbhir5TY
662: How to Proceed Next After Releasing Your App with JC Catalin
15 perc 71. rész Steve Young
Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.
The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)
4 perc 70. rész Steve Young
You're going to discover how to make a Video Ad For Low Cost-Per Installs

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sTWu6zOYGpw
661: How to Build Your App idea with Fritz Charles
36 perc 69. rész Steve Young
Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more.

Fritz Charles is the founder of Coin Gamma
3 Elements of a High Converting Snapchat Ad
9 perc 68. rész Steve Young
You're going to discover how to Make Effective Snapchat Ad That Drives Results?

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LNPl7oZxLf4
3 Simple Ways to Validate an App Idea
6 perc 67. rész Steve Young
You're going to discover how to Validate an App Idea

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KT9esR06AqI
660: ASO For an App That No One Will Search For with Aleksander Skjoelsvik
18 perc 66. rész Steve Young
Coming up is a coaching call where you will discover how to grow downloads for an app that people may NOT want or even search for? You will discover how to come up with different types of keywords, how to come up with the right copy for your screenshots and how to maximize the Spanish Mexico ASO trick.

Aleksander Skjoelsvik is the creator of TransKey.
3 Things You Must Know About Using Ad Networks for App Downloads
6 perc 65. rész Steve Young
You're going to discover how to drive traffic using Ad Networks for App Downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6mxoezvXyXQ
659: The App Stopping Robocalls with Ethan Garr
41 perc 64. rész Steve Young
Today's guest is the VP of Product for one of my favorite apps called RoboKiller. You will discover how they used Facebook ads to test screenshot concepts, what helped with growth early on in the days and how to properly test pricing when it comes to subscription apps.

Ethan Garr is the VP of Product at TelTech Systems, Inc.
658: How to Grow Downloads on Google Play with Ahmed Ehsan
18 perc 63. rész Steve Young
Coming up is a coaching call where we focus a ton on Google Play ASO. You will discover what ASO tool has the more accurate data for Google Play, which keywords you should focus on when it comes to rankings and how to use AppAnnie to find new keywords for your app.

Ahmed Ehsan is the founder of 3-Bz Studio.
657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao
31 perc 62. rész Steve Young
Today's guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn't even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.

Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Publicity Techniques & How to Be Newsworthy to a Reporter
11 perc 61. rész Steve Young
You're going to discover how to make your announcement newsworthy, because the fact that you exist is NOT good enough.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_yzCJpDuJhc
How to Find YouTube Influencers for Your Mobile Game
8 perc 60. rész Steve Young
You're going to discover how to find YouTube influencers to help promote your app and how to leverage the video that they create for you.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ddNneLzqmRA
656: Gonzalo Juarez, Co-Founder of eTips
71 perc 59. rész Steve Young
Coming up is a very good friend of mine Gonzalo Juarez.

Look...

You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business.

You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area.

So stay tuned.

Gonzalo Juarez is the Co-Founder of eTips.
App Localization: What to Localize First to Minimize Cost
9 perc 58. rész Steve Young
You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/x5av4vDOuVk
655: David Reichelt, Creator of Color Switch
50 perc 57. rész Steve Young
Hey guys, I've got a really cool interview with the creator of color switch a very popular game with David Reichelt. It's a different format than you might be used to hearing but it is the backstory - what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game.

It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt.

David Reichelt is the Creator of Color Switch.
How to Find App Downloads for Your Competitors (or Any App)
8 perc 56. rész Steve Young
You're going to discover how to accurately see the downloads for any app.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2gsoRYQ_4Mk
654: How to Make More Money with a Paid App with John MacAdam
16 perc 55. rész Steve Young
Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money.

John MacAdam is the creator of the Hours Worked Time Tracker App.
653: Building a Media Company within Mobile Apps with Scott Silver
36 perc 54. rész Steve Young
Coming up today's guest is Scott Silver, Partnerships Manager at Mammoth Media, creators of highly popular apps such as Yarn and Wishbone. You will discover how to incorporate influencers in your app, how to build relationships with senior executives and his approach to working with some major brands like Skype and Starbucks.

Scott Silver is the Partnerships Manager at Mammoth Media.
5 Killer Reasons Why You Need to Soft Launch Your App
14 perc 53. rész Steve Young
Coming up you're going to discover 5 killer reasons why you need to soft launch your app.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/cD63cjBfQkg
652: How to Become an Instagram Badass with Paul Lam
34 perc 52. rész Steve Young
Today's guest was held up at gunpoint for 3 hours and he shares how that experience completely changed his mindset. You will also discover how he used Instagram to overcome self doubt, specific apps to use when trying to grow your IG followers and how to take the perfect photo of your abs.

Paul Lam is the host of The Path Hunters podcast.
What Countries to Soft Launch an App?
6 perc 51. rész Steve Young
You're going to discover what countries you should soft-launch in and why we chose those countries

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/N_O4BWNRn_Q
651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo
33 perc 50. rész Steve Young
Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a funnel that resulted in $30,000 in revenue.

Timothy Armoo is the Co-Founder at Fanbytes.
Pre Launch App Marketing: Focus on These Two Metrics
4 perc 49. rész Steve Young
You're going to discover the two most important metrics that you should be thinking about during your pre-launch.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/jIpJp2S1_-Y
650: How to Rank Higher on Google Play with Muhaiber Muzaffar
23 perc 48. rész Steve Young
Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.
My Favorite Subject Line Formula for PR
5 perc 47. rész Steve Young
Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/fe2zWVVaE5Y
649: How to Decrease Your Uninstall Rate with Kara Dake
31 perc 46. rész Steve Young
Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid.

Kara Dake is the VP Growth & Partnerships at CleverTap.
648: “Success” as an Indie with Rylan Evans
31 perc 45. rész Steve Young
Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life.

Rylan Evans is an independent iOS developer.
647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani
32 perc 44. rész Steve Young
Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO.

Suraj Hemnani is the Co-Founder at Weather Creative Inc.
Do I Need a Social Media Presence for an App Launch?
5 perc 43. rész Steve Young
Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch?

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ryluRt9TPBM
646: How to Get More Downloads for a Music Streaming App with Issac Grunwald
16 perc 42. rész Steve Young
Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app.

Issac Grunwald is the Co-Founder of ShiraLi.
645: Influencer Marketing & User Acquisition with Chen Wang
32 perc 41. rész Steve Young
Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best.

Chen Wang is the CTO at Boost Insider.
Pre Launch App Marketing: Why you should do it?
8 perc 40. rész Steve Young
Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mCtZ48C5OlI
644: Mobile App Engagement and Retention with Scott Ritchie
15 perc 39. rész Steve Young
Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business.

Scott Ritchie is the Head of Business Development at Pyze.
643: Selling An App for 5x Revenue with Trevor McKendrick
31 perc 38. rész Steve Young
Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale.

Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.
How to Overcome Fear
5 perc 37. rész Steve Young
I want to talk to you about fear, overcoming it, accepting it and smashing through it!

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LY9nRIvGodI
642: How to Get Higher Search Ranking with Shane McLean
26 perc 36. rész Steve Young
Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app icon and screen shots and how to optimize your app name and subtitle for optimal growth.
Video Ads Optimization for Mobile Games
15 perc 35. rész Steve Young
i'm going to show you an example of an app that is optimizing their video ads so well that I'm watching 4-5 ads every time I play the game.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HLVCygPrkF4
641: How to Hack PR with Jake Ellenburg
31 perc 34. rész Steve Young
Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.

Jake Ellenburg is the CMO at XMode.
App Founders Unite Happening in Bali
8 perc 33. rész Steve Young
You’re just one connection away…

The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships.

This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/orsyr_tVP4c
640: Marketing a Paid Video App with Joao Santos
19 perc 32. rész Steve Young
Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to run the paid to free campaign to test those price points.

João Santos is the Head of Marketing & Growth at Strips.
Paid App Report 2018: What Categories Work as a Paid App?
7 perc 31. rész Steve Young
Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM
639: Automatically Find New Facebook Audiences with Colette Nataf
35 perc 30. rész Steve Young
Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.
638: Acquisition Channels for a Photo App with Gavin Phillips
23 perc 29. rész Steve Young
Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.
637: Growth for a Paid Game with Roni Brunn
30 perc 28. rész Steve Young
Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions.

Roni Brunn is the developer of Triplicata Maui.
Do Keyword Misspellings Help Grow Downloads for ASO?
12 perc 27. rész Steve Young
Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Zm-Ykfdhejk
636: Google Play ASO for a Game with Bjorn Rave
19 perc 26. rész Steve Young
Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates.

Björn Rave is the creator of Splitterz.
A Clever Way to Incorporate Ads
11 perc 25. rész Steve Young
Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Mo1qneMp7e4
635: Viber Head of UA, Moshi Blum
36 perc 24. rész Steve Young
What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country.

Moshi Blum is the Head of User Acquisition at Viber.
How to Launch a Really Big App Idea
5 perc 23. rész Steve Young
Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/wZrOu9LXPCU
634: How to Capitalize on Alternative App Stores with Simon Gannon
34 perc 22. rész Steve Young
Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the biggest alternative App Store is, how to get discovered on these other platforms and how to make some money on them as well.

Simon Gannon is the Marketing Director at appScatter.
633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan
33 perc 21. rész Steve Young
Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if they don't know you, they can't flow you".

Jeremy Callahan is the CTO and Founder of Callahan & Associates.
How to Expand to Global Markets (China, India & Southeast Asia)
5 perc 20. rész Steve Young
Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective way

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5IkXurOD5Dg
632: 7 Expert Tips From The Top Game Publishers
34 perc 19. rész Steve Young
Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.
631: The Supercell of India with Amit Hardi
33 perc 18. rész Steve Young
Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, how they use a data driven approach to product development and finally how one change in the user flow lead to a dramatic increase in user retention.

Amit Hardi is the CEO of Nukebox Studios.
630: How to Maximize Apple Search Ads with Ron Packard
14 perc 17. rész Steve Young
Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads.
Best Marketing Strategies for a Paid App
4 perc 16. rész Steve Young
What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/RGIC9N5E0Z0
629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes
34 perc 15. rész Steve Young
Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important.

Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.
App Growth Hacking Strategies – Interview on The App Man Show
27 perc 14. rész Steve Young
Coming Up My Interview on The App Man Show about App Growth Hacking Strategies.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6t2ImVEGGDg
How to Know If You Are Passionate About a Project?
6 perc 13. rész Steve Young
How to Know If You Are Passionate About a Project? I share real life experience with you.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LQep8f91-ew
628: What Determines Keyword Ranking with Francisco Park
19 perc 12. rész Steve Young
Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is.

Francisco Park is the creator of Hashtag Bank
How App Store Reviews Impact Keyword Rankings
5 perc 11. rész Steve Young
Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you!

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lDQpTff-vTc
627: Calio Founders on Solving the Social Paradox
31 perc 10. rész Steve Young
You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. You will discover key lessons about fundraising, why they decided to rebrand even after an Apple Feature and how they use events to promote their app.

Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.
626: 4X Revenue with ASO with Lewis Smith
20 perc 9. rész Steve Young
Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to maximize your keywords and feedback on his screenshots.

Lewis Smith is an indie app developer.
Mobile App Localization: Is it worth it?
4 perc 8. rész Steve Young
Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/rwp1wmM5qBo
625: How to Use Tumblr for App Downloads with Heidi Yu
28 perc 7. rész Steve Young
Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product.

Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.
624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper
20 perc 6. rész Steve Young
Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use drip email marketing to increase your sales.

Ronnie Harper is the creator of Eat 2 Win.
How to Get Keywords Ranked on Google Play
9 perc 5. rész Steve Young
Coming up you're going to discover how to get keywords ranked on Google Play.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/V_np-SjFVmo
623: How to Optimize In-App Purchases for Your Games with Doron Kagan
33 perc 4. rész Steve Young
Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter packs in your games to increase sales.

Doron Kagan is the Co-Founder & CEO at Game of Whales.
How to Write Killer Sales Copy to Increase Downloads
10 perc 3. rész Steve Young
I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/1VZXfPSxIIg
622: How to Revive an App with Craig Briggs
16 perc 2. rész Steve Young
Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks.

Craig Briggs is the founder of Rice Burger Labs.
Influencer Marketing on Instagram vs musical.ly vs Snapchat
5 perc 1. rész Steve Young
I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat.

I'll share with you why I believe Snapchat is the best and most underpriced platform.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/tn_BMr0mn8s
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