App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.
Moonlight app:
https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.
You will discover:
- Where to put your attention when it comes to growth at a big company
- How he got buy in from all parties to move forward with a preload strategy
- How to get started with a preload (on-device) strategy
- How he overcome being a professional app for a preload campaign
- How to get started with a preload strategy as a start-up
- How to calculate ROI for preloads
- Why Preloads pay per install did NOT work
- What GEOs are best for preloads
Martin Lancee is the Head of Consumer Growth at LinkedIn.
Show Mentions
- Digital Turbine
- IronSource
- Digital Turbine Episode
- Singular
- Fav app: LinkedIn Learning
Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads.
Topics Covered:
- 01:43 - How he came up with the idea
- 04:15 - The inspiration for his beautiful design
- 04:38 - How this app launch differed from his previous app launches
- 09:50 - What growth strategy did he focus on
- 14:41 - What ASO strategy really drove growth?
- 16:56 - How he gets such high number of ratings
- 23:27 - The pricing page change that led to 10% increase in monthly revenues
- 28:01- Lifetime in-app purchase or subscriptions?
- 28:06 - When do you show your paywall?
- 42:25 - How do you keep yourself motivated on working on single app?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.
You will discover:
- How to approach UA with a new app
- What SDKs and tracking you need before running user acquisition
- How to get start with Facebook Automated App Ads
- How to scale Facebook Automated App Ads
- How should UA managers collaborate with product teams
- How to get started with Google UAC
Gina Kwong is Growth at Electronic Arts (EA).
Show Mentions:
- Fav app: Star Wars Galaxy Heroes
With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.
He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.
Topics Covered:
- 03:50 - How to figure the ONE metric that will turn a user into a customer
- 07:11 - How to figure the features that are often used
- 10:07 - What are the general metrics that EVERY app needs to be focused on?
- 13:17 - What's the best tool to measure app retention?
- 16:28 - App Audit Co-parenting
- 27:32 - App Audit Fast scan
- 48:54 - App Audit Photo time Golden hour
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Discover ALL the app launch mistakes that you want to avoid including how to soft launch your app and the proper way to ask for user feedback.
TOPICS:
- How to get beta users
- How to soft launch your app and make it available for pre-order
- UI / UX mistakes
- Think of onboarding flow as a “drunken download”
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.
You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games.
Jordan Blackman is the Owner of Bright Black Associates.
Show Mentions
- Playmakers Podcast
- Game Analytics
- How To Double Your Game's Conversion Rate in The Next 90 Days
- Fav app: Waking Up
SPONSORS
Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?
In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.
Topics covered:
- Freelancer vs dev shop
- Should the developer have made similar apps in the past?
- Build for both or start with one platform (Google vs Apple)
- How to ensure dev won’t steal app idea
- How to ensure dev won’t resell your code?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.
This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.
Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.
Topics Covered:
- 01:23 - Difference between GamesBoost42 and traditional investors
- 08:50 - How does GamesBoost42 work - do I give up profits or equity?
- 11:48 - How publishing works with GamesBoost42
- 17:45 - Dad joke #1
- 18:24 - DrinkDrama App Audit
- 27:07 - What happens when the relationship between developer and GamesBoost42 ends?
- 35:26 - GamesBoost42 analytics
- 39:32 - Drumschool App Audit
- 48:35 - Battlexic App Audit
- 57:03- What's the to work with GamesBoost42?
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).
In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.
Topics:
- The best way to show the developer your idea
- How to decide MVP features
- How to create a specifications doc
- Tools to help you create an app prototype
B7Dev
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company.
Other topics covered during the interview:
- How he found out about the app and applied to work for free
- Why he used reactive native to build the first version
- Why he decided to NOT build the app himself
- How he grew by investing in the science of the app
- How to overcome objections to the app's subscription
- Was it hard to work for another company after having your own company
- How to decide whether to build a lifestyle business vs going bigger
- Why he brought on a COO
- The lessons learned from going from a lifestyle business to one with employees
- Why referral marketing is one of the best channels
- What's working with LinkedIn ads?
Dan Clark is the CEO of Brain.FM
Show Mentions
- Amplitude
- Fireflies.ai
- Fav app: Roam Research
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Discover the critical steps you need to think about before you start building your app idea.
Topics:
- Create a company not just an app
- How to do market research
- How to simply validate your app idea
- How to turn your idea into a working prototype
- How to fund your app idea
B7Dev
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.
Overpass is a mobile app development agency based in Oxfordshire in the UK
Topics Covered:
- 04:06 - Trends in the app store
- 05:51 - Ad revenue getting harder to monetize
- 07.02 - How YouTube can help your business
- 16:33 - Motivational Quotes App Audit
- 24:26 - Native vs Flutter or Xamarin
- 29:34 - Should you be concerned about cyber attacks while building app?
- 32:06 - What benefits do you get by having a user register for your game?
- 34:40 - What is the minimum daily downloads to get revenue traction?
- 35:44 - Goddness app audit
- 44:37 - Should you monetize with monetize with Facebook?
- 45:30 - Why is Admob revenue getting more difficult
- 54:59 - Reward full screen ads vs video ads
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data.
You will discover...
- How indies can adjust to IDFA
- What metrics make the biggest difference for your app business
- How to build in-house data analytics tools
- Why you must have a communication line with your customers
- `What's the primary growth channel, is it still Facebook and Google?
Lior Barak is the Co-founder of Tale About Data.
Show Mentions
- Fav app: Trello
- Data is Like a Plate of Hummus
- Lior Blog Post: Serving users no dollars
- Lior Blog Post: Wabi-Sabi your data
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch.
You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology.
Topics Covered:
- 02:42 - How to leverage free technology for your app
- 09:27 - Where should you start if you want to learn how to code
- 12:24 - Chaim's thoughts on Flutter
- 14:08 - Any Widget App Audit
- 24:24 - Do we need social media if we have a low budget for an app launch?
- 28:00 - What SDKs should every app have?
- 30:52 - Zareklamy App Audit
- 41:12 - Learn Basics in Cloud Computing App Audit
- 47:04 - Do you need an NDA before working with an app development company?
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through.
You will also discover...
- How they knew when to pivot their app
- How customer support drives app growth
- Why eliminating the US in Apple Search Ads has driven tremendous ROI growth
- How they're using Clubhouse to drive downloads
Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly.
Show Mentions:
- Instabug
- Podcast interview with Christy Laurence
- RevenueCat
- Fav app: Clubhouse: (iTunes | GooglePlay)
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.
Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.
You can watch this video: http://youtu.be/j3U2bnUWJS0
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.
This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.
Topics Covered:
- 04.41 - How SuperMama 12X Revenue
- 18:40 - The pricing page that led to 12X revenue
- 25:03 - How did Andrey choose this niche?
- 27:27 - How to calculate LTV of an app
- 28:57 - How to wireframe your app
- 29:39 - The Apple Search Ads campaign that is performing the best
- 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword
- 32:11 - How to optimize ad spend for Apple Search Ads
- 32:21 - How to optimize Facebook ads for different countries
- 37:44 - PingMe App Audit
- 48:17 - Twidget App Audit
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.
Show Mentions:
- Is My App Really Mine? Five tips for avoiding developer hijacking
- Fav app: Shazam
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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In today's video, I want to show you an app. A motivational app is making over $600,000 a month.
You can watch this video: http://youtu.be/f8w7exZnwi4
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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A/B testing your app store listing is an important strategy to growing your organic downloads.
This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.
Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.
Topics Covered:
- 02:14 A/B testing on the app stores
- 03:27 What elements should we test first?
- 04:43 A/B Testing App Icons Increase Downloads by 20%
- 16:22 CBT Good App Audit
- 17:14 What’s more important for screenshots - the messaging or the graphics?
- 36:32 How much value is there in having a video on the app store listing?
- 33:21 Does ASO work without paid ads?
- 40:54 Localization can increase downloads by 40%
- 43:52 Avatarity App Audit
- 55:09 Color Noir App Audit
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system.
You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries.
You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests.
Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Entertainment
Show Mentions:
- BigQuery
- Firebase
- Game Analytics
- Cooking Crush
- Cooking My Story
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it.
You can watch this video: http://youtu.be/gEShBdg5ejI
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.
Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue.
Moonlight app:
https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572
Topics Covered:
- 04:59 Revenue and download numbers for my Moonlight App
- 17:14 How to rank for long decription keywords on Google Play?
- 18:40 What do you think about having in-app purchase and subscription for same content
- 22:11 How much time does it take to rank for keywords on Google Play
- 27:52 Youdo Todos App Audit
- 39:23 Coachy App Audit
- 49:24 Fat Splat App Audit
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth.
You can watch this video: https://youtu.be/nsy03ba_LWE
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Qais Haddad, an ASO and user acquisition specialist at Tamatem Games. You will discover why you are missing out on a huge opportunity if you are NOT localizing in Arabic. He shares how you can get started with localizing in Arabic, how to avoid the sensitive subjects for Arabic users, and ASO mistakes when targeting the MENA region.
Qais Haddad is an ASO & User Acquisition Specialist.
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads.
You can watch this video: https://youtu.be/a6UagdyZ1Go
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week is you will discover how to launch, scale, and optimize your mobile app subscription business.
Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses.
Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions.
Nami ML: http://www.namiml.com/
Topics Covered
- 03:34 What mistakes do developers make when offering subscriptions?
- 05:11 Pricing page optimization why
- 07:18 How do you fight subscription fatigue on the Play store?
- 12:12 How does having a lifetime plan impact subscription revenue?
- 16:40 How can developers increase the lifetime value
- 21:40 What are currently the best subscription options for games
- 22:53 Journal It App Audit
- 43:09 Decision Maker App Audit
- 48:29 Wonderful World App Audit
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research
You can watch this video:https://youtu.be/WKGez5L-JaQ
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback.
Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata.
Show Mentions
- Fav app: Trello
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings.
You can watch this video:https://youtu.be/AHvGCwtCCTo
If not Subscribed, Please subscrib to this channel: AppMasters.com/YouTube
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020.
Topics Covered:
02:30 - How Geometry Solver 92X revenue
24:11 - How Peaceful Parent Messenger landed press coverage on launch
41:58 - Google Play ASO tricks and tips from Free Music Player app
You can watch this video: https://youtu.be/wDe5AkIwypg
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
What is App Store Optimization or ASO? Do we really need another acronym?
In this video, I take you back to the basics of ASO -- what it is and why you need it.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
If you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.
Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he's getting more App Store reviews, and the email marketing strategies that are crushing it for his app.
Michael Durst is the Co Founder of OOMPH
Show Mentions
- Fav app: Photoshop Express: (iTunes | Google Play)
***************
SPONSORS
For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is an Apple Design Award-winning designer and developer. He shares how he's able to turn a passion project into a successful game with 7 million downloads and without any paid marketing. You will also discover how moving the purchase options earlier in the game flow helped increase revenue and how he used timed puzzles to get people back into the game.
Ryan McLeod: https://twitter.com/warpling
Blackbox: https://www.blackboxpuzzles.com/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
You're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch your app using influencer marketing, the free way to track downloads from these influencers, and how podcasting has actually help him grow his audience.
Dan Purcell is the Co-founder of Get Your Marriage On!
***************
SPONSORS
For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best.
Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
This week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them.
Liveops is critical for game success and the future of gaming and it’s what keeps your players coming back again and again. Those little updates and personalized experiences are what keeps them clicking and allows you to earn money through ads or in-app purchases.
Topics Covered:
- 01:37 Why is it so critical for game developers to start thinking about liveops
- 05:17 Liveops essential events
- 13:09 How to rank app on Play Store
- 17:58 What is your opinion on lying about social proof
- 19:34 Gains App Audit
- 25:00 Liveops for non-gaming apps
- 32:39 insatiable io snake App Audit
- 44:00 Numerology App Audit
- 51:52 Developing a social media app
- 54:38 Modern Drone App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads.
Aurora Berg is the COO at Medal.tv.
Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gameplay recording and deep lining solutions.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Here's a simple way to increase your mobile retention and bring your users back into your app.
Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features and how Listory increased day 7 retention to over 40%.
Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?
This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app marketing & analytics field, energizing international growth for mobile apps and mobile games.
Topics Covered:
01:46 ASO for 2021
02:58 Apple Search Ads Trends
06:06 How to protect your brand using Apple Search Ads
08:52 What to control and optimize for ASO
11:45 Long tail keyword traffic outside of US
13:31 Why do I rank for a keyword that is NOT in my meta data
15:18 How do app preview videos help ASO?
18:16 Are App Store reviews exchange services worth it?
20:23 Gain App Audit
37:00 Find Art App Audit
50:25 WallStreetSlider App Audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to approach organic downloads while running paid marketing.
Moshi Blum is currently the General Manager Israel at Adjust. When we did this interview he was the Head of User Acquisition at Viber.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
How did Among Us suddenly take off after 2 years of obscurity?
Today's guest is a game designer with +10 years of experience in top-grossing mobile games. He was the Lead Game Designer at Monster Legends, Systems Designer at Despicable Me: Minion Rush and Asphalt 8.
You will discover the key lessons from the success of Among Us and Fortnite.
Javier Barnes is the Head Designer at Pixel Noire Games.
Get the full interview: https://www.appmasters.com/summit
***************
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
This week's guest is Masud Zaman, Founder at Editr Apps Inc. You will discover, how to build a successful indie app studio.
Topics Covered
- 01:10 - How Successful is this company you have built
- 03:19 - How to launch an app as an Indie studio
- 05:03 - How you getting those early users and early ratings
- 06:01 - Do you do anything from a conversion rate
- 07:56 - What revenue numbers should you achieve before re-investing in paid marketing channels
- 11:16 - Mr.Bigshot App Audit
- 20:37 - How do you kind of figure out when to build the next app
- 27:58 - Do you have an ASO playbook thah you can share with Indie developers
- 28:30 - Should I focus on micro-niche apps?
- 30:39 - Fit52 App Audit
- 50:10 - DicTater App Audit
- 55:28 - Download Velocity for App store ranking
- 56:13 - Ambition Ladiez
- 59:19 - Advice for Indie App Developer
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
In this video, you will discover how you can show up within the Similar Apps section of your main competitors. You will gain insight into how the Google Play ASO algorithm works and the tests you can run to increase your organic downloads.
Checkaso: https://checkaso.io/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he's growth the company 500% the past 4 years, how he transitioned from a paid app model to freemium one, and finally his localization strategy that has skyrocketed downloads.
Gonzalo Juarez Martin is the Founder & CEO at eTips.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.
Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
This week is a solo show where I'll answer all your app marketing questions along with doing an app store optimization deep dive from the audience.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
You can get access to all Checkaso tools for up to 25% off. The offer ends on December 1st, so don’t miss this opportunity!
Checkaso is an ASO tool for all levels, from beginners to advanced. One of the best features is the ASOindex which gives you all the way to optimize your app, and it’s completely free. Checkaso also has a set of tools perfect for app localization and new market research — keyword impressions that show you how visible your keywords are, ranks by country, and a one-of-a-kind translator.
Learn Checkaso: https://bit.ly/2HJXwW6
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the CIS BD Manager of SocialPeta. You are about to discover his predictions for the global mobile game market, cost intelligence of Facebook advertising and insights on how to leverage the Japanese market.
Sergey Zhukovskiy is the CIS BD Manager of SocialPeta.
Show Notes:
- Fav app: Among Us: (iTunes | Google Play)
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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week's guest is Mark Loranger, Co-Founder at Braavo. You will discover how different types of funding can be used for different purposes, how to raise money for your apps, and what to consider before funding your app's growth.
Topic Covered:
03:49 When to start investing in app growth
05:44 What metrics to focus on before app growth
08:15 What’s the minimum revenue to qualify for Braavo
09:31 Braavo’s two financing products
12:42 Braavo vs bank loan
13:23 What are the most effective app marketing channels for Braavo customers?
29:25 Thoughts on Google Search ads
29:36 Lucky Keno Numbers App Audit
35:42 Should we hire an agency to run paid marketing?
37:35 Hicast App Audit
46:25 English Hero App Audit
56:05 Fitimage App Audit
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Get your app audited: http://www.appmasters.com/audit
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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Want to know how today's guest has been able to land some massive press for his keyboard app? He shares how refining the app's value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price with your subscription plans and why YouTube influencers are the best channel for long-term downloads.
David Eberle is the CEO at Typewise.
Show Mentions
- OKR Software
- SBB App:(iTunes | Google Play)
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell.
Joakim Achren is the Founder and CEO at Elite Game Developers.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week's guest is David Margaryan, Head of ASO at Checkaso.io. He shares everything you need to know about all the ways to Attract Organic Downloads.
Topics Covered:
- 03:25 What are the new ways to drive growth using ASO
- 04:34 Google Play similar apps algorithm
- 08:47 Thoughts on using weekly subscription model
- 10:20 Movie Deals: Cheap Movies App Audit
- 35:01 Lovesync App Audit
- 44:22 Best ways to get initial downloads on app launch
- 45:28 Office Hours App Audit
- 53:50 How long do app stores index new metadata?
- 55:06 How to pick countries for localization?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.
Ben Eshel is the Director of Marketing at Gliding Deer.
Show Mentions
- Fav app: No Humanity:(iTunes | Google Play)
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost.
Topics Covered:
- 02.09 - How to create high performing social media ads
- 05:03 - How to reach out to influencers
- 06:12 - Do you need attribution tools for influencer marketing campaigns
- 06:45 - How do you source talent for UGC ads
- 09:18 - The step-by-step process for finding TikTok influencers
- 10:55 - What budget do we need to get started with Sapphire Apps
- 12.09 - Podcast alarm App audit
- 18:15 - World Synth & Drum Pad Machine App audit
- 30:30 - Mileaged Mileage & Tax tracker App audit
- 40:22 - Social Hub App audit
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app.
Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.
Show Mentions:
- Fav app: Day One
SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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RELATED VIDEOS:
Video Ads Example for Facebook & Mobile Advertising: https://youtu.be/S9FDws6geOs
Creative Optimization Google UAC & Facebook Ads: https://youtu.be/ww3FKW-nlok
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SPONSORS
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week's guest is Shamanth M. Rao, the CEO & Founder at RocketShip HQ. His team partners with fast-growing companies to help them grow faster. We offer mobile user acquisition services that help our clients hit their growth & profitability goals in a capital-effective manner.
https://rocketshiphq.com/blog/what-is-an-effective-mobile-user-acquisition-strategy-for-an-indie-developer-with-a-limited-budget/ https://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/
Topics Covered:
- 02:23 - iOS 14 and IDFA
- 06:00 - The impact on Facebook Ad targeting with IDFA
- 06:52 - XX Ways to adapt to IDFA
- 09:43 - Apple's solution to IDFA (sKadnetwork)
- 12:36 - What is performance marketing exactly?
- 15:33 - Oomph: Kickboxing App Audits
- 26:54 - Warrior Training Finder App Audits
- 36:57 - Do you guarantee that the ROI is greater than the investment?
- 39:24 - HabitFlow App Audits
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the big game studios and his biggest lesson from going IPO.
Joakim Achren is the Founder and CEO at Elite Game Developers.
Show Mentions:
- Elite Game Developers Templates
- Fav game: Marvel Contest of Champions
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Discover the most impactful marketing strategies to launch a successful app.
Topics Covered:
- How to launch an app successfully as an indie app developer?
- Best way to get the quickest installs on launch
- What are the best traffic sources for downloads?
- The mistake that beginner app developers make How to develop a differentiated distribution edge
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week is a solo live stream where we will be covering app store optimization (ASO) strategies, my favorite app marketing growth hacks, and what's working in app marketing today.
- 04:05 What is your opinion on affiliate marketing networks like clickbank
- 06:29 What do you think of selling ebook
- 10:20 360 Mobile Phone Security app audit
- 21:36 Six Pack in 30 days app audit
- 31:33 Do Search Ads boost keyword rankings
- 34:30 How to figure out which keywords to target
- 45:46 Sounter app audit
- 56:28 What is a high number of impressions and a good conversion rate
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.
Simon Lejeune is the Head of User Acquisition at Hopper.
Show Mentions:
- Fav app: Alto's Adventure
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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You will discover the factors that impact keyword rankings for app store optimization.
Topic Covered:
- Will backlinks help with keyword rankings?
- How does keyword density impact Google Play keyword rankings?
- Does revenue impact have an impact on keyword rankings in iOS?
- How long does it take to rank for keywords?
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Natalie Rozenblat, Marketing Strategist at Incipia. She shares everything you need to know about driving mobile app downloads on TikTok.
Topic Covered:
- (03:12) - What is working on TikTok
- (04:43) - Macro influencers working better on TikTok
- (06:21) - Macro influencers vs micro influencers
- (13:17) - How much to actually pay your influencers
- (17:26) - Do you Reach influencers with a personal or Business account?
- (18:05) - How to track ROI on TikTok campaigns?
- (19:01) - The 101 on Google UAC
- (20:06) - Intimately us App Audit
- (34:14) - Drinkster App Audit
- (40:47) - What do you think about Apps vs Websites
- (48:40) - MTT Basics Poker Tournament Strategy App Audit
- (58:39) - Writey App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.
Ryan Angerami is the Director of Growth Partnerships at Reddit.
Show Mentions:
- Fav app: SpotHero
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses.
Topic Covered:
- (04:40) - What’s working with ASO on Google Play
- (11:10) - How to drive downloads with YouTube influencers
- (13.06) - Facebook group as a community space for your app
- (22.12) - How will the IDFA changes affect UA
- (23:50) - DripDrop App Audit
- (29:04) - What is biggest mistake game developers make
- (34:47) - SuperMama App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one.
Chris Onuigbo is the Founder at Grounded.
Show Mentions:
- Fav app: Reddit
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.
Topic Covered:
- (02:36) - What is your initial thoughts on iOS14 and how developers can utilize iOS 14
- (13:07) - C41 Photo competition App Audit
- (21:25) - How can we improve keyword ranking for specific keyword if it is stuck at same position for long time
- (26:07) - What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof
- (27:48) - KAKU App Audit
- (33:57) - What do you think of a spinning wheel where you can win coupons
- (35:40) - Finding goog translators
- (40:49) - Messaging app with a premium subscription model
- (44:37) - Duesl RPG-Fantasy Adventure App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.
Lexi Sydow is Senior Market Insights Manager at App Annie.
Show Mentions:
- App Annie Ascend
- Fav app: Houseparty
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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Follow us:
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Instagram: @stevepyoung
Twitter: @stevepyoung
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In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make.
There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure.
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Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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The key to unlocking app growth? User engagement!
This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.
Topics Covered:
- (06:50) How marketing has changed during COVID
- (10:02) Should you have lifetime plan with the subscription plans?
- (12:15) Who owns user engagement - the Product team or Marketing team?
- (14:59) Rivers App Audit
- (26:50) How to properly activate your users
- (29:51) How to re-engage dormant users
- (37.30) Tunnel VPN App Audit
- (47.38) StretchMinder App Audit
- (59.55) FocusByte - Focus Timer App Audit
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio.
Daniel Vasquez is the Co Founder of 3E Development.
Show Mentions:
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions.
You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?
Topic Covered:
- 06:47 - Backlinks and keyword rankings
- 07:48 - What you should be focusing on for Google Play keyword rankings?
- 09:47 - Keyword density for Google Play
- 24:46- Does revenue impact iOS keyword rankings?
- 26:45 - Should you soft launch your app?
- 39:46 - How long does it take to rank for keywords?
- 40:47 - Should you launch with all your IAPs free?
- 42:46 - When should I hire someone to help with ASO?
- 46:47 - All about app bundles
- 55:47 - Do other localizations help other countries?
Links:
https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Are you feeling like does the world need another weather, podcast or scanner app? Well today's guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads.
Malcolm Parrish is an App Entrepreneur and Software Engineer at Seven Mile Apps.
Show Mentions:
- ScanMagic
- Influencer Marketing Mastery
- Fav app: VideoLeap
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today, we are going to talk all about the best practices that you need to have in place. These are the fundamentals, the building blocks that you need to have in place to monetize to better.
Watch this video on Youtube: https://youtu.be/Fgy49TyaRt0
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app. We will be roasting your apps and providing you with actionable growth and monetization strategies.
Tom Hammond: https://www.linkedin.com/in/tom-hammond/
TheoremReach: https://www.theoremreach.com/
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
We got a masterclass for you on how to grow your Google Play downloads and more importantly your retention. You will discover how he uses Facebook groups to get downloads and user feedback, the key learnings from the 100's of A/B tests he runs a week, and how localizing his app led to even more growth.
Simon Bacher is the Founder of Ling Languages.
Show Mentions:
- OneSky
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
In this video, I'm going to share 3 amazing side hustle entrepreneurs who came up with creative strategies to launch their app to drive awareness, get initial downloads and find product market fit.
Watch this video on Youtube: https://youtu.be/iNsAMULuSvk
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Pollen VC offers credit lines that are secured by your app store revenues, so you can access your cash when you need it most. As your business grows your credit line grows with it. Take control of your finances and grow your business without the need to raise dilutive equity financing or rely on cumbersome bank facilities.
Martin Macmillan: https://www.linkedin.com/in/martinmacmillan/
Pollen VC LTV Calculator: https://pollen.vc/financial-forecaster-start
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Here's how you can instantly increase your keyword rankings by using a keyword install campaign. Please beware that Apple and Google may NOT like you running these campaigns.
So proceed with caution.
KeyApp.top: https://keyapp.top/
Watch this video on Youtube: https://youtu.be/SHUPnCVeXX4
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Are you feeling like you're doing too much in your business? Well today's guest shows how he figures out what to systemize and how to overcome that feeling you get when you say "I can't systemize this, only I can do this". Also, he reveals how he first used Upwork to build out his own agency.
Zlatko Bijelic is the Founder at Tako Agency - creators of Sparetoolz.
Show Mentions:
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Discover the key lessons we have learned from helping over 3,326 apps with their app marketing. Avoid these 5 deadly app marketing mistakes and set yourself up for success.
- Focusing too much on downloads
- Waiting too long to monetize
- Give users multiple options to buy
- Relying too much on ASO
- Too much energy focused on Apple Feature & PR
Watch this video on Youtube: https://youtu.be/NLYhtWOq_d4
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
I picked an app from the audience to do a premium app audit.
You are going to discover the product changes we made to increase revenue by 17X.
Also, you will see our exact ASO process for optimizing keywords, how do we decide where to put the keywords, and what keywords we actually target.
You will also discover my favorite growth hack that drove over 8,000 downloads.
Rudo Halmi https://halmi.sk/
App Audited: https://apps.apple.com/us/app/geometry-solver/id1226352729
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign.
Christy Choi is the co-founder at First Influence Inc.
Show Mentions:
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck.
Topics covered:
- (00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall.
- (01:02) Quick, easy steps on how to set up your ad campaign.
- (01:28) What is an exact match ad campaign?
- (01:45) Just how much is the ideal budget setting for a search ads campaign?
- (03:00) Keywords, keywords, keywords: How do you choose them?
- (03:41) Discovery campaign: Boosting your ad campaign.
- (05:00) More tips in choosing keywords for your ad campaign.
Watch this video on Youtube: https://youtu.be/Kmh3DFGWKVA
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency: http://www.appmasters.com/
Never miss an app marketing growth hack: http://www.appmasters.com/newsletter
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Jesse Lempiäinen is the Co-Founder at Geeklab.
Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.
Topics covered:
- (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)?
- (08:35) Do app preview videos increase conversions?
- (12:20) Do black hat ASO techniques work?
- (20:35) Moonshades App Audit
- (28:55) Portrait vs landscape screenshots which ones convert better?
- (31:37) What causes billing error issues
- (34:10) Here's a process for validating an app idea before you build it
- (40:30) Word Games App Audit
- (45:30) Dosl App Audit
- (58:30) Kidcentric Appp Audit
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
SPONSORS
Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product.
Susie Hultquist is the Founder and CEO of Spokin.
Show Mentions:
- Fav app:Goop
- Fav book: Barking Up The Wrong Tree
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction.
Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health.
Show Mentions:
- Fav app:
***************
Check out our app marketing agency.
Follow us:
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Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale.
Watch this video on Youtube: https://youtu.be/nSihido1IPA
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency. Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters
***************
Every question you wanted to know about ASO answered live with yours truly.
You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews.
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Use this simple framework to increase your app's virality.
- You better have users
- Make your customers look good
- Create a win-win for both users
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency. Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters
***************
Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV?
Fritz Charles is the Head of Growth at Universe.
Show Mentions
- Copilot
- Fritz's Interview on Earn Your Leisure
***************
Check out our app marketing agency. Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters
***************
David Barnard founded Contrast in 2008 and has been building apps ever since. His apps have seen millions of downloads and have been featured by by Apple and just about every tech and lifestyle site, including the NY Times, WSJ, GQ, TechCrunch, CNN, and more.
David recently joined RevenueCat as Developer Advocate to help subscription app developers build and grow their apps.
Topics covered:
- (5:30) The mistake that beginner app developers make
- (7:50) The secret to getting a marketing edge
- (10:30) How to get massive press & Apple Features
- (16:01) This campaign works better than press
- (20:00) Build an app to sell or dominate a market?
- (30:42) The best traffic source for David
- (37:51) Subscription Paywall Best Practices
- (46:36) Best way to get quickest installs upon launch
- (49: 17) How to transition to a subscription app
- (59:24) Monthly vs yearly subscriptions
- (1:03:58) How IDFA affects mobile app monetization
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs.
Murphy Brantley is the Indie App Developer.
Show Mentions
- Fav app: Credit Karma
- Murphy's app: Robot Call Blocker
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.
Download Color Switch World on iOS and Google Play.
Topics covered:
- (11:40) What platform did David use to build Color Switch World
- (14:30) Marketing for games, does it matter?
- (17:00-23:) How to keep games in the top charts
- (24:20-31:) Is it possible for a one-person team to succeed?
- (40:30) How David defines "failure"
- (49:30) Self publish or find a mobile game publisher?
- (52:20) What did David learn from working with this publisher
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
Check out our app marketing agency.
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market.
Plus two strategies that I absolutely love:
1) how he uses giveaways to get his initial downloads and ratings;
2) how he studies the newest, top grossing apps to see what they are doing right.
James Setzer is the Owner and Founder of DreamBuilders Simple Solutions.
***************
Check out our app marketing agency.
Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?
- Double your keywords using the Spanish Mexico localization
- Targeting high traffic, high competition keywords
- Using your title and subtitle for branding
- Optimizing screenshots
- Asking for reviews too late
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
***************
Check out our app marketing agency. Never miss an app marketing growth hack!
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
***************
Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA.
As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more.
Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more.
Topics covered:
- (5:20) Advice on outsourcing influencer marketing for indie app developers
- (11:55) What is the most efficient formula app marketing on TikTok?
- (15:45) How does influencer marketing compare to paid channels like Facebook, Google or Apple search?
- (18:00) How to niche down when it comes to influencers?
- (21:00) Is Quora a good platform for app marketing?
- (21:50) What tools do you use to measure ROI for influencer marketing?
- (29:30) How long does an influencer marketing campaign run?
- (30:50) What influencer marketing channel is the most effective today?
- (32:30) Youtube integration is the most popular way of promotion
- (36:26) What are the current Youtube trends?
- (41:30) How to run an influencer marketing on just iOS?
- (47:22) What's the best way to market a new messaging platform?
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It's already tough being an entrepreneur, but how do you deal with being an entrepreneur during a pandemic while being a healthcare worker? Well today's guests reveals how he's been able to hustle his way to 16,000 active users, how he found influencers in his niche and finally how he's dealing with the Black Lives Matter movement.
Garfield Wright is the Founder and CEO at Rumpur.
Show Mentions
- Fav app: Duolingo
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In this video, I want to share with you a simple technique that you can use to make money from your mobile games.
First thing first, let’s get one thing out of the way. Your game better have great... Retention
Without retention, you might as well forget about downloads and making money.
In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50% D1 retention and a 20% Day 7 retention.
Now with that out of the way, let’s get to that simple strategy that will help you make more money.
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.
Check out Rich's apps:
Topics covered:
- How his new screenshot increased conversions by 30%
- Does a lower conversion rate for downloads affect rankings for your main keyword?
- How to find keywords for niche apps
- New app vs improving existing app if you are experiencing a reduction in downloads
- How to find a designer to improve screenshots
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Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game.
Chuka Ikokwu is the Founder & CEO at Divercity.io.
Show Mentions
- Fav app: IMDB: (iTunes | Google Play)
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.
This week our special guest is Chuka Ikokwu, Founder at DIVERCITY.
Topics covered:
- The analytics you should look at when running UA
- How to increase your app's retention
- Do "starter packs" work in increasing retention?
- What is the most important metric for education apps?
- Is Firebase analytics good for mobile apps?
- Advice on how you can start your own startup
- Do lower in-app purchases make users purchase more?
- Does running ads in cheaper countries affect the rankings in the US?
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Today's guest is my friend and the CEO and Co-Founder at App Radar. You will discover how to use Apple Search Ads for new apps, how to leverage ASA and ASO to outrank your competition, and what are the average benchmarks for Apple Search Ads metrics.
This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com
Thomas Kriebernegg is the CEO & Co-Founder at App Radar.
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Today we're going to talk all about. You got those ideas, which ideas should you focus on? How do you build them out quickly? So you don't break the bank and really focus on the features that are going to help you with that next milestone that you're trying to reach
Get access to the full interview: http://www.appmasterssummit.com/
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Want an easy, simple way that you can use to increase your mobile game revenue? Well today's guest shares why adding rewarded surveys can double your revenue even with as little as 20 daily active users. Also, you will discover why rewarded surveys increase app engagement, what types of content is best for rewarded surveys and what are the components of a very successful monetization scheme.
This interview was from our latest App Masters Virtual Summit. To view all the interviews, check out AppMastersSummit.com
Tom Hammond is the Co-founder and CEO at TheoremReach.
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In this video, I want to show you the exact process that I use to become an app marketing consultant and so called expert.
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In this video, you are going to discover a few tools that you can use to make sure you do NOT waste money on your mobile advertising.
Check out SocialPeta: https://www.appmasters.com/socialpeta
Let’s face it, the ad networks are the ones that are winning when it comes to mobile ads.
Whether we are A/B testing ad creatives or running a test budget, these ad networks are the ones making all the money.
With the tools that I’m about to share you’re going to be able to...
- Discover ad creatives that are working for the top advertisers
- Figure out what kind of budget you need to crush your next milestone
- Save a fortune on your own tests
Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/
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Well today's guest shares advance ASO strategies to take your Android app to the next level. You will discover how to use backlinks to increase your keyword rankings, how to localize your app for increased exposure, and the exact email templates he uses to get the most desired backlinks.
This interview was from a previous App Masters Virtual Summit. Save 60% off all our virtual summits by going to https://appmasterssummit.com/sale.
Hurry this sale expires June 30, 2020.
Sarmad Sultan is an ASO consultant.
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YouTube is the #1 sales generator for my business. See how you can use video marketing to generate sales and leads even when you do NOT have an audience.
Save $100 off Video Husky: https://appmasters.com/videohusky
Download Screenflow: https://appmasters.com/Screenflow
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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This week our special guest is Tom Hammond, Co-Founder and CEO at TheoremReach. He shares why rewarded surveys is a must in any mobile game and his advice to game publishers out there who are pursuing a career in app publishing or looking to launch their own game studio.
Topics covered:
- Is having the maximum number of games published in the store better than just one very well polished?
- What's the secret sauce in promoting mobile games these days?
- What is the best free email marketing platform I can use to reach out to 100K+ users?
- How to lower your cost-per-install
- What is the best network for monetization?
- Where to find the most popular and category of games?
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Are you trying to raise money to finish your app? Well today's guest shares how his successful Kickstarter campaign led to his first investor. You will also discover why it pays to show vulnerability in your Kickstarter campaign, how to validate your value proposition and how they are using data to build new features.
Artur Zvinchuk is the Co-founder at Youpendo.
Show Notes:
- Fav App: Babbel
- Youpendo Kickstarter Campaign
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Discover how you can use Apple Search Ads to find keywords for any language to localize your app.
Apple Search Ads: https://searchads.apple.com/
Chrome Extension for Apple Search Ads: https://bit.ly/ASA-Chrome-Ext
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Discover the best practices that are helping this intermittent fasting app make over $300,000 a month.
Fastic: https://www.fastic.com/
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Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.
Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.
Show Notes:
- Zendesk
- Fav app: YouTube
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Discover a simple way that you can 2X your double your ARPDAU.
Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.
In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.
Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.
Now that’s what I call a win-win.
TheoremReach: https://theoremreach.com/
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.
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Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product.
Mike Watkins is the creator of Wealth Forecaster.
Show Notes:
- 99Designs
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Join us live every Friday at 9am PST on YouTube!
Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.
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This week we have...
Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.
You will discover:
- How to launch a multi-player game
- Tips on how to start your own game studios
- And the #1 mistake that game developers make (hint: not being hyper focused on the game)
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Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020.
Learn more about TheoremReach.
In this video, you will discover:
- Where did the idea for TheoremReach come from?
- Why rewarded surveys?
- Rewarded surveys vs other monetization strategies
- Why rewarded surveys increase app engagement?
- What types of content is best for rewarded surveys?
Get your free pass:
https://www.appmasters.com/summit
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Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.
Darius Moravcik is the CMO at Reflectly.
Show Mention
Fav app:
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On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.
Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
Join us live every Friday on YouTube at 9am PST!
***
SPONSORS
App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.
With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.
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If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests.
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Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization.
Markus Chow is the creator of HiCast.
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Discover why the future of the gig economy is all about unlimited productized services.
Services mentioned:
https://bench.co/
https://designpickle.com/
https://www.godaddy.com/wordpress/premium-support
http://www.videohusky.com/checkout?coupon=20percent&via=steve28
Grow Your Downloads With Our Exact Strategies:
http://www.appmastersacademy.com/
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Want to know what are the most effective ASO strategies for mobile games? Well, you are about to discover how to pick the right keywords, why you want to use low traffic, low competition keywords and what to focus on when you are just launching your app.
Martin Hudak is the Founder at wisee.
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Discover how to see where your downloads are coming from for iOS and Google Play.
Also, discover the free mobile attribution tool that you need when you are just starting out.
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Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company.
Nadir Garouche is the Senior Growth Manager at Tilting Point.
Show Notes
- Fav app: Zero Fasting
- How to know which SDKs are installed on a mobile app and what they track? (for free)
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Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads.
Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show.
Get his latest course: Winning with Facebook Audiences Course
Get 10% off with the code MDMA_10pct_52NAJF
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Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.
App Annie
AppFollow
OneLook Reverse Dictionary
App Radar
Dom Little is the Founder of amp&go.
Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How do you know if you are doing ASO right or wrong?
- Does Google "read" the text of icons or screenshots?
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How Apple Search Ads affect ASO?
- Do App Preview Videos lead to more app downloads?
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- What is the ASO ranking criteria?
- What is the impact of keyword optimization?
- The most important factors for ASO
- How important is keyword density?
Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.
In this post, you will discover surefire ways to improve your mobile app engagement.
Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.
He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.
Nick Loper is the Founder of Side Hustle Nation.
Chris Ching is the Founder of CodeWithChris.
Josh Choi is the creator of Nanolens.
You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.
Rebecca Nackson is the Founder at Notable.
Lomit Patel is the Vice President, Growth at IMVU.
Mike Orakpo is the Founder at Athlete Connect.
This is my exact sales strategy that many people have copied and you can too.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0BfzlZG8MuQ
Ian Morris is the CEO and Co-founder of Likewise.
Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.
Jon Lau is the Senior Manager of Growth at DraftKings.
Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
Robin Williams is the Head of Emerging Technology at Twinkl.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BNrqMJ4eUmk
Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters".
Frank Argentieri and Paul Rosa are Co-Founders at GameForm.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be
Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.
However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k9waGOKhZIU
Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
Saulo Marti is the VP of Marketing at 8fit.
Guillermo Gaspart is the Founder & CEO at BYHOURS.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=LvQYfj9RQSc
Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
Nate Hunter is the CTO at SuperDraft, Inc.
Cuneyt Unar is the VP of Marketing at Celer Network.
Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results?
Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.
Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.
Peter Hansen-Chambers is the CFO at Hutch
Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.
Lior Barak is a data consultant and you can learn more about him at Tale About Data.
Ronak Suvagiya is an indie app developer and creator of Color Race.
Offer Yehudai is the President of Fyber.
David Cremades is the CMO at From the Bench.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EOBzq_E04Is
Ken Johnson is the Founder and CEO at WildFire
In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=TXoO6N41NL4
Gene Caballero is the Co-Founder at GreenPal, Inc.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k-QupJs15P0
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/SEU5E2PfE_A
Celeste Du Preez is the creator of Cheeky Beasts
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/O_lrlyd-pY4
Altai Zeinalov is an ASO specialist and CEO at Diveo Media.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/F8e4oiraAys
Semyon Polyakovskiy is the Founder at Maginary.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/c07i7oaLgTM
Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/f8agL6UCubU
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=apyIvADb8eU
Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.
Owen Clark is the Founder at uBrand
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ZaBv6G7LTBE
These three tips are reaching out to meme accounts, turning on IG post notifications, and using Shoutcart.
Using these strategies can produce great turn out with low CPI so try them out!
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/KOhdhYvyRpw
Christy Laurence is the Founder at plann
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HU1bXvGIlqQ
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=lqiumZ7bVEU
Chris Noto is the Founder at HeadSharp Performance Corp
Reza Abdolahi is the Founder, iOS Developer and Project Manager at Eccentric Team.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=oZla1f1tE0k
Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=D2fHofFcVfo
Gary Levitt is the Co-Founder at Future Moments.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=qZw2a47Okkw
Thomas Kriebernegg is the CEO and Co-founder at App Radar.
From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about.
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https://https:/w.youtube.com/watch?v=5l61U1lFwSo
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https://www.youtube.com/watch?v=83grUinZypo
Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.
Also, you will discover his strategy for sustained app growth.
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https://youtu.be/oVkCDLSprjU
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Mgoltgipvis
Christian Calderon is the Co-Founder and CEO at Gamejam
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sSnTSxLqKxE
Esther Crawford is the Co-Founder and CEO at
This event is limited to 8 attendees to ensure the highest quality of founders and an environment where real relationships can be built.
Reserve Your Spot:
https://www.appmasters.com/retreat
Anna Boguslavska is the Engagement Manager at Blindfeed
Neelay Srivastava is the creator of Free Music Player
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https://www.youtube.com/watch?v=0g1Vve0xuYI
Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EGus8l6b93o
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https://youtu.be/KxCqiMuVmUA
Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
- How she knew that a one-time in app purchase wasn't a sustainable business model?
- Whether a monthly and annual subscription was more popular?
- Other strategies that she implemented to get conversion rates from 1% to 6%?
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=Q0L9X5TM7yg
Olga Padulosi is the CMO at AppFollow.
In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month.
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https://www.youtube.com/watch?v=brMDfh3ubpc
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https://www.youtube.com/watch?v=22Gki20BQ1E
Liat Mordechay Hertanu is the Co-Founder and CMO at 24me.
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https://www.youtube.com/watch?v=ZiWMCYXfPXI
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https://www.youtube.com/watch?v=DdisFs7Rgwo
Laura Tallardy is an Independent Game & App Developer.
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https://www.youtube.com/watch?v=BEvT1H2RdeI
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https://www.youtube.com/watch?v=agONMCh-3T0
Suze Yalof Schwartz is the CEO/ Founder of
The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast!
I'll show you two mobile games that are using these psychological triggers to increase their ad revenue.
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https://www.youtube.com/watch?v=ZFHewxni2nI
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https://www.youtube.com/watch?v=NT7V7O5cEj8
Chetna Chandra is the Co-Founder & COO at Studio Mosaic
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https://www.youtube.com/watch?v=skKpzo2CjFM
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https://www.youtube.com/watch?v=NBV2HtFvmyA
David Mok is the Director of Developer Partnerships at
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https://www.youtube.com/watch?v=cpglV8XR3S8
Stefanie Amini is the Co-Founder of Gossip Media, a marketing agency for growth for startups.
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https://youtu.be/5pGqlMc3SFI
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https://youtu.be/qLavCpFj0qY
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https://youtu.be/kNJGwRi7U70
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https://youtu.be/gLegjP9902s
Gary Nissenbaum, Esq. is the Managing Attorney & Founding Principal at Nissenbaum Law Group, LLC
I will tell you exactly what we did to each section of the Google Play listing and tell you the results that happened from each round
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https://www.youtube.com/watch?v=Wt_TcEW9vTA
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https://youtu.be/hSMXdK8lm4o
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https://youtu.be/48JH1c-cX48
Christoph Gueldenberg is the Co-Founder at Jobpal
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https://www.youtube.com/watch?v=BgBIy8j3SRU
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https://youtu.be/4NeNxtj6xMk
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https://www.youtube.com/watch?v=xOGr1FgQ7a0
Jeni Miles is the Business Development Manager at Google Play.
Watch Video on YouTube and Subscribe to our Channel:
The Right Time to Reach Out to a Venture Capitalist (VC)
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https://youtu.be/MOxu7_RlUYY
Kirsten Nelson is Co-Founder / CEO at BLUR.
Carter Thomas is the founder of Blue Cloud Solutions.
Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.
Varol Okan is the founder at Parallel Axiom.
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https://youtu.be/z-10MxueYT4
Here it with the old theme music. Enjoy!
Chris Barton is the Co-Founder of Shazam.
Joey Prather is the Co-Founder at ThinQbator.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Qxd1u6S-DQ0
Ryan Yada is the Co-Founder and Co-Pilot of Flowmotion Entertainment.
NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.
Vincent Meyer is CMO at Zeno Media.
Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.
If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won't consider your app as good or relevant, so you won't get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won't help you a lot.
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https://youtu.be/IBvjv-jMzjo
Jegor Ivanov is the Product Manager, Growth at Jodel.
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https://youtu.be/yDG2uDzfJo4
Ozzie Haniffa is an indie game developer.
They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed.
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https://youtu.be/CRL8hBrf-Xo
Todor Madzharov is Head of Marketing at JOB TODAY.
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https://youtu.be/ai_GoMYrGu0
William James Heathershaw is CEO at UncleWilliam.org.
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https://youtu.be/bZQyXT_mbSo
Justin Adler is the Co-Founder and COO at NorthOne.
Carter Grieve is the Head of Growth at NorthOne.
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https://www.youtube.com/watch?v=yJJNA-ogOYw
Want to know how to build features that your customers will actually want to use? Well today's guest shares his 4-step process on how to turn your app idea into a product that users will love. Plus, listen to his tips on the types of questions you should ask potential customers.
Ken Vermeille is the CEO at Vermillion Sky.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_92NHUPxKmo
Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.
Lior Barak is the Marketing Automation Expert at Tale About Data.
Thiago Monteiro is the Head of User Acquisition at Peak
Sarmad Sultan is the ASO Team Lead at Content Arcade
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/QtopSUuCu_o
Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.
Ben Price is the founder of SnapShot Postcard.
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https://youtu.be/8ucI6J8NViw
Manuel Boca is a partner at Kobra, a newly founded game publishing company.
Juan Pablo Coppel is the founder of MatchDog
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https://youtu.be/tww5UBi58vY
Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena
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https://youtu.be/6QbyqHqLkJk
Elie Gebran is the creator of ARvid.
Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/hjR8E8UcDzY
Matt Horiuchi is the Director of User Acquisition at Calm.
Sapan Agarwal is the creator of Video Watermark 2017.
Sree Menon is the Strategy & Global Sales Operations at Tophatter.
Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/O9B66teoQrc
Watch Video on YouTube and Subscribe to our Channel
https://youtu.be/eZ-k61t8cbE
Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2EW74xKgzTc
Nawfiljan C is the creator of Zombie Eater.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/8BhaM2A1f5s
Matej Lancaric is the Head of Mobile Marketing at Pixel Federation
Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it.
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https://youtu.be/tmKgScpQBZs
Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/gySf7-jQxzQ
Gessica Bicego is the Director of Performance Marketing at Blinkist.
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https://www.youtube.com/watch?v=_eAHuTMM3YM
Aurora Klaeboe Berg is the Co-Founder & COO at Megacool.
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https://youtu.be/onQJUlIennU
Noa Gutterman is Head of Growth at HER Social App.
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https://youtu.be/o3bR2F74vvw
Barron Caster is the Director of Growth at Rev.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/BSFYbFwNrNo
Alex Austin is the CEO of Branch Metrics.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mjHi_x1aj9Q
Virgil Moore is the founder of Social Mongo.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/uuHE4yNjJuM
Gianluca Segato is the Founder of Uniwhere.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/bmUA3OgOLtE
Sourav Jain is an indie game developer. Check out his games. YNEX
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/S4cOwQlhqSg
James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ML3pfrg_gI0
Spencer Depas is a mobile consultant and Android developer.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/pce_8oPhiiM
Chaim Sajnovsky is the Founder at B7Dev
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/xQVBhO78Bl8
Timothy Armoo is the Co-Founder & CEO at Fanbytes.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/qiGe3Wvv3BE
Kara Dake is the VP of Growth at CleverTap.
Moshi Blum is the Head of User Acquistion at Viber.
Scott Glickman is the creator of Zombie Knockout.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/DyxI7p8-zCI
Trish Mikita is the Vice-President, Digital Media Strategy at
Jordan Naftolin is the founder of Pegs 'n Holes
Hector Lopez is the CEO and co-founder of Instasize.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/0SkEbhir5TY
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/sTWu6zOYGpw
Fritz Charles is the founder of Coin Gamma
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LNPl7oZxLf4
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https://youtu.be/KT9esR06AqI
Aleksander Skjoelsvik is the creator of TransKey.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6mxoezvXyXQ
Ethan Garr is the VP of Product at TelTech Systems, Inc.
Ahmed Ehsan is the founder of 3-Bz Studio.
Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/_yzCJpDuJhc
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ddNneLzqmRA
Look...
You've heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we've been almost every WWDC together and we've come really good friends helping each other out in the app business.
You'll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death - I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area.
So stay tuned.
Gonzalo Juarez is the Co-Founder of eTips.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/x5av4vDOuVk
It's a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt.
David Reichelt is the Creator of Color Switch.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/2gsoRYQ_4Mk
John MacAdam is the creator of the Hours Worked Time Tracker App.
Scott Silver is the Partnerships Manager at Mammoth Media.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/cD63cjBfQkg
Paul Lam is the host of The Path Hunters podcast.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/N_O4BWNRn_Q
Timothy Armoo is the Co-Founder at Fanbytes.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/jIpJp2S1_-Y
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/fe2zWVVaE5Y
Kara Dake is the VP Growth & Partnerships at CleverTap.
Rylan Evans is an independent iOS developer.
Suraj Hemnani is the Co-Founder at Weather Creative Inc.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/ryluRt9TPBM
Issac Grunwald is the Co-Founder of ShiraLi.
Chen Wang is the CTO at Boost Insider.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/mCtZ48C5OlI
Scott Ritchie is the Head of Business Development at Pyze.
Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/LY9nRIvGodI
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/HLVCygPrkF4
Jake Ellenburg is the CMO at XMode.
The #1 intimate event bringing successful app entrepreneurs together to build lasting relationships.
This is like no other event you’ve ever experienced. You will walk away with more meaningful connections and actionable, personal advice to help you grow your business.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/orsyr_tVP4c
João Santos is the Head of Marketing & Growth at Strips.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM
Colette Nataf is the CEO at Lightning AI.
Roni Brunn is the developer of Triplicata Maui.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Zm-Ykfdhejk
Björn Rave is the creator of Splitterz.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/Mo1qneMp7e4
Moshi Blum is the Head of User Acquisition at Viber.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/wZrOu9LXPCU
Simon Gannon is the Marketing Director at appScatter.
Jeremy Callahan is the CTO and Founder of Callahan & Associates.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/5IkXurOD5Dg
Amit Hardi is the CEO of Nukebox Studios.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/RGIC9N5E0Z0
Joel A Barnes is the Co-Founder at MasterKey Games & Executive Communication Coach at MasterKey English.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/6t2ImVEGGDg
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https://youtu.be/LQep8f91-ew
Francisco Park is the creator of Hashtag Bank
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https://youtu.be/lDQpTff-vTc
Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.
Lewis Smith is an indie app developer.
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https://youtu.be/rwp1wmM5qBo
Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.
Ronnie Harper is the creator of Eat 2 Win.
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https://youtu.be/V_np-SjFVmo
Doron Kagan is the Co-Founder & CEO at Game of Whales.
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https://youtu.be/1VZXfPSxIIg
Craig Briggs is the founder of Rice Burger Labs.
I'll share with you why I believe Snapchat is the best and most underpriced platform.
Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/tn_BMr0mn8s