INDE's Augmented Reality Podcast

INDE has announced the world's very first AR-powered photo booth called HeroMirror 3 years ago, so we've decided to dedicate an entire episode about this unique product of ours, which has been often imitated but never really got duplicated. Learn more about INDE: https://www.indestry.com Learn more about HeroMirror: https://www.indestry.com/hero-mirror

Advertising played an essential role in transforming sports into one of the most profitable industries in the world. While more and more brands have aligned themselves with sports teams, events or organisations, fans consciously (or unconsciously) ignore the noise of traditional forms of advertising, such as 30-second TV spots or printed materials. Marketers have to tackle a high level of boredom that audiences show for brands - that's where digital media and immersive technologies come into the picture. If you'd like to know more about INDE, please visit us at www.indestry.com.

We all have some opinions that go against the majority about every aspect of our lives, including our industry. We've asked our colleagues at INDE to share their thoughts or ideas anonymously about Augmented Reality that they'd never dare to say out loud in the office, so we can discuss them one by one with Alex, Xava and Norbi. ❓ Do you agree with these bold statements? Do you have any unpopular or even controversial opinions when it comes to Augmented Reality? Make sure to share them with us! If you'd like to know more about INDE, please visit us at www.indestry.com.

Although Augmented Reality has been around for quite a while now and it keeps disrupting the business world, the industry is still surrounded by way too many misunderstandings. In this episode, we are going through some wide-spread misconceptions with Alex, Xava, and Norbi and bust these myths once and for all. Are there any wide-spread myths we haven't discussed today? Don't hesitate to share them with us through our social channels so we can bust them in one of our next episodes. If you'd like to know more about INDE, please visit us at www.indestry.com. Some videos we have mentioned during the episode: ???? https://www.youtube.com/watch?v=9fMRXLl1OYA ???? https://www.youtube.com/watch?v=u5hQpRbHERg

People who work in the spatial computing industry tend to forget about the fact that the general public doesn't understand the difference between Augmented Reality, Virtual Reality or Mixed Reality. In today's episode, our COO Alex and CTO Norbi discuss if these terms become a general expression anytime soon. Let's get started!

Earlier this year Microsoft has unveiled HoloLens 2, a next-generation "mixed reality" headset. In today's episode, our COO Alex and CTO Norbi discuss what are the major improvements compared to the previous version and what could take 4 years the official announcement.

In our previous episode Alex, Xava and Norbi discussed the need for technologies at zoos and aquariums, and talked about the most relevant AR platforms and solutions. Today they discuss whether zoos are ready for cutting-edge technologies such as Augmented Reality, and talk through some relevant AR use cases. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In today’s episode our CEO Alex, CPO Xava and CTO Norbi discuss different viewpoints and opinions regarding the need for new technologies at zoos and aquariums. They also talk about the main benefits AR can bring to zoos and aquariums, and what the most relevant AR platforms and solutions are. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Here's some of the most interesting, informative and funny AR-related conversations from our 2018 season... We hope you enjoy! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In today’s episode Adam Takacs and Stephen Masa from our Business Development team talk about the main challenges of shopping malls, the objectives behind AR projects commissioned by malls and brands, and some of INDE’s latest AR solutions for shopping centres. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Juli, our Director of Account Management, and Adam, our Director of Business Development talked about the core industries INDE works with, and what those industries’ general challenges and objectives are. Today they discuss the basic steps and potential challenges of AR content production, and how to make an AR-related idea happen. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Today we are joined by Juli Borzsei, our Director of Account Management, and Adam Takacs, our Director of Business Development. Juli and Adam will talk about the core industries INDE’s clients come from, the challenges and objectives behind their AR-related enquiries, and what AR as a technology is capable and not capable of. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the current state of mobile AR technology, and why Apple, Google and Facebook are focusing on Augmented Reality. Today they discuss what the ultimate goal of mobile AR is, its technical limitations, and INDE’s future plans regarding mobile. Let’s get started! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

INDE's CEO Alex, CPO Xava and CTO Norbi talk about the current state of mobile AR technology, and what it’s mainly used for. They also discuss why Apple, Google and Facebook are focusing on AR, and talk about the importance of the AR Cloud. We hope you enjoy! Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the key issues facing the US retail industry, and how technology can help close the gap between the digital buyer and the real-life customer. Today they discuss INDE’s VYU retail solutions, including the problems they solve and the technologies behind them. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Alex, Xava and Norbi talk about the key issues facing the US retail industry, including the fact that it is no longer good enough for shopping malls to simply offer shops and food. They also discuss how the adaption of new technologies can help close the gap between the digital buyer and the real-life customer, and what threat Amazon poses to the industry as a whole. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Our CEO Alex, CPO Xava and CTO Norbi talk about where they see Augmented Reality technology and INDE as an AR company in 5 to 10 years. They also discuss being an “augmented human”, whether AR is a product or a feature, and what it will take for future AR apps and solutions to be successful in the long term. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Our COO Alex Alanson is joined by Zoltan Sostai, INDE’s Content Director, and our first guest Francesco Fiore, Managing Director of Zen Tiger Live, a Japanese live entertainment joint venture of Sega Live Entertainment and On The Line. They talk about cross-media storytelling, AR content creation and adaption, as well as character licensing in Augmented Reality. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

In our previous episode Alex, Xava and Norbi talked about the real-time digital “resurrection” of characters. Today they discuss other interesting aspects of AR-based entertainment such as the importance of content versus technology, and the limitations and misconceptions. They will also take us through some creative real-life examples. We hope you enjoy. Time-stamped show notes & references: http://www.indestry.com/ar-podcast/2017/12/28/episode-6-augmented-reality-holograms-in-entertainment-part-2 Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

Our CEO Alex, Chief Product Officer Xava and CTO Norbi talk about the technologies that allow any existing or imaginary character be brought to life in real time. They will dispute the existence of holograms and discuss the role of character licensing. Time-stamped show notes & references: http://www.indestry.com/ar-podcast/2017/11/28/episode-5-augmented-reality-holograms-in-entertainment Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

One of the main challenges museums and science centres around the world are facing, is how to maintain attendance numbers and engagement. Younger audiences are clearly more and more difficult to attract, at least by “traditional” exhibits. This is where educational entertainment comes into play. AR is a relatively new technology, however, it has already begun revolutionising the way museums engage, educate [and entertain] their audiences. In today’s episode our CEO Alex, CTO Norbi and CPO Xava talk about how technology can enhance the visitor experience without compromising the historic, cultural and general values these educational institutions work hard to preserve. They talk about INDE's road to understanding AR's role in education, the most exciting projects they have done for educational institutions and the most important things they have learned along the way, and also discuss some of the main challenges regarding the development of AR experiences for education... Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

AR and VR have existed for a long time, however, currently there’s quite a lot of phrases flying around in the industry, often causing serious confusion regarding these technologies. Mixed Reality is a relatively young term, but is the actual technology behind it in any way different from Augmented Reality, or it just a marketing play, a convenient way for certain companies to distinguish themselves from others by “owning” a phrase? What are the advantages of AR and MR compared to Virtual Reality, can these two (or three?) technologies be compared at all? So many interesting things to discuss about all the realities out there. In this episode our CEO Alex, CTO Norbi and CPO Xava discuss the differences between Augmented, Mixed and Virtual Reality, talk about the limitations of AR, dispute the usefulness of 3D visualisation in certain cases, and also analyse the role of Pokemon GO in the history of AR... Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

INDE began as a digital agency called Appshaker in 2009, and walked into AR by accident. Ironically, our first project never happened as the technology wasn’t ready back then, but from that point onwards we turned the direction of the entire business, and Appshaker became almost purely an Augmented Reality development company. We were working on a project for National Geographic back in 2011 – that is when we came up with the initial concept of BroadcastAR, a standalone Augmented Reality system that went on to entertain and educate millions in 40 countries and counting. In this month’s edition our CEO Alex, CTO Norbi and CPO Xava talk about where it all began, the challenges, successes and failures along the way. They are also walk you through the development process, share behind-the-scenes information on some of our ongoing and upcoming projects, and discuss things that have led us to have launched Augmented Reality systems in more than 150 locations worldwide... Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson

We are excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T (Los Angeles, July 14-15), exploring the convergence of technology and entertainment. The public face of INDE usually shows our Augmented Reality installations for big screens, powered by our BroadcastAR system, and we have been lucky enough to travel the world sharing these experiences with hundreds of thousands of people. This travel has helped us gain a deeper understanding on how and why Augmented and Mixed Reality will disrupt the way people interact with digital content. That quest for understanding has been shaping the efforts we make in our multidisciplinary R&D department, and we wanted to take the opportunity and bring to SHAPE a variety of early stage products and prototypes – such as our Computer Vision analytics system, HoloLens and ARKit demos – with real life examples of their applications. In this episode our CTO, CPO and R&D Director share some really exciting background info and views on the above. We hope you enjoy. Music: Winter Boulevard by Minuit De Lacroix Photo: Mike Wilson