Content Jam: Content Marketing
A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.
Business 38 rész A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.
How Do You Develop Your Voice as a Writer? 39 perc 38. rész
Barry and Andy key in on the ways to develop your writing voice. Lotsa' examples. Lotsa' great writers too.
When is Medium Quality Content Just Right? 23 perc 37. rész
Fun one... In this edition, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it's okay for "okay" to do the trick sometimes?
Business Blogging Trends - 4th Annual Survey 32 perc 36. rész
Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.
The Most Common and Costly SEO Mistakes 38 perc 35. rész
Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.
How to Create and Use Welcome Emails 28 perc 34. rész
In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.
Are You Leveraging LinkedIn? 33 perc 33. rész
Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
inkedIn (and general social media) etiquette.
Who do you connect with on LinkedIn?
inkedIn (and general social media) etiquette.
Who do you connect with on LinkedIn?
Storytelling — How Much Does it Really Matter? 29 perc 32. rész
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
Non-Obvious Ways to Promote Your Content 36 perc 31. rész
Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.
The Road to Recognition with Personal Branding 26 perc 30. rész
In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.
Simple Ways to Get Started with Content Marketing Metrics 30 perc 29. rész
Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.
How to Lose Friends and Not Influence People 24 perc 28. rész
In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.
Examining Effective Processes for Creating Content 23 perc 27. rész
In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.
Building Your Content Marketing Team and Talent 24 perc 26. rész
In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.
Get More Bang for Your Buck By Repurposing Content 24 perc 25. rész
Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.
The Secrets of Successful Bloggers 21 perc 24. rész
In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.
The Audience-Expanding Advantages of Collaborative Content 21 perc 23. rész
Andy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.
How to Edit Copy 23 perc 22. rész
In this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.
Website Navigation Matters 20 perc 21. rész
Andy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.
Infographics: Tips for Creating Content People Crave 25 perc 20. rész
In this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.
Smart Strategies for Effective Blog Design 22 perc 19. rész
Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.
What to Put on Your Homepage 23 perc 18. rész
The process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.
Finding Topics for Your Blog and Content 23 perc 17. rész
Ever struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.
The Ingredients of Great Written Content 21 perc 16. rész
The recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.
Should You Call Yourself an Author? 23 perc 15. rész
Have you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.
Why Content Marketers Must Understand Domain Authority 22 perc 14. rész
You may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.
How Smart Marketers Deal with Bounce Rate 23 perc 13. rész
Many marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.
Should Content Marketers Subscribe to Email Marketing? 20 perc 12. rész
Where do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.
The Way to do SEO that Works 19 perc 11. rész
Andy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.
Is Your Homepage Doing Its Job? 23 perc 10. rész
Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.
The Key to Planning an Effective Content Marketing Program 21 perc 9. rész
Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.
Interviews are Game Changers for Content Marketers 20 perc 8. rész
In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.
How to Make Marketing Events Matter More 21 perc 7. rész
In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.
The Enormous Benefits of Guest Blogging 22 perc 6. rész
Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.
How to Make Your Analytics Matter 22 perc 5. rész
"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter
Make Your Visual Marketing Matter 22 perc 4. rész
In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.
Headlines: Does Anything Matter More? 22 perc 3. rész
Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.
Research: The Most Valuable Form of Content 21 perc 2. rész
It may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.
Will Your Content Make a Difference? 23 perc 1. rész
Content Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy Crestodina and Barry Feldman discuss their take-aways from the world's largest content marketing event.