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In a world where distance is encouraged, is AI the answer to help move hiring forward? It seems like that question has already been answered. Major corporations like Hilton, AT&T, and Capital One have been building their HR with the assistance of AI technology. One small glance to the left, and it could mean the … Continue reading Can AI Help Keep Companies Hiring? →

There is no slowing down in data breaches. That is clear. Businesses have a responsibility to stay informed on the latest trends and news regarding data security. Eva Velasquez, CEO of The Identity Theft Resource Center gives us a birds-eye view of current happenings and what to expect in this new landscape of digital warfare.

Remember the classic cartoon, Tom and Jerry? Consider digital advertisers as Tom and consumers like Jerry. Every time digital marketers think they’ve found the perfect plan to sell consumers on their every desire, Jerry slams the door right on Tom. How? With adblocking! Will this game of cat and mouse end? Well, Neal Thurman, Director … Continue reading The Ad Blocker →

Hidden fees aren’t just a consumer issue – it’s a problem for businesses as well. The inability to play fair or advertise honestly eventually impacts the reputation of a company, and many times, industries as a whole. Anna Laitin, Director of Financial Policy at Consumer Reports, gives us an inside look at how they’re tackling … Continue reading Hidden Fees Brought to Light →

We’ve sliced and diced the California Consumer Privacy Act (CCPA) into a four-course meal fit for any data king or queen. As a belated Valentine’s Day gift from the >Better Series to our loyal listeners, James, our host, serves up the dessert round of our CCPA discussions where he offers some new updates alongside a … Continue reading Looking Back at CCPA →

As the automotive industry drives us forward into autonomy, how does this impact data collection and privacy? John Verdi, VP of Policy at Future of Privacy Forum talks about the past, present, and future of data privacy and regulation for connected cars on this week’s episode. Enjoy the ride!

Pretty soon we’ll be flyin’ high with drones in our skies. This exploding technology is the fastest-growing industry of new aircraft in the history of aviation. What does this mean for all of us down below? Find out on this fascinating episode as we talk about the future of drones with Sharon Rossmark, CEO of … Continue reading Regulation of the Skies →

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O’Malley, Founder of the Lucid Privacy Group, Christy Harris, … Continue reading The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace →

As the COVID-19 pandemic has heightened the digital environment, online engagement has increased across user demographics. In this episode, authors of the BBB National Program’s paper Risky Business: The Current State of Teen Privacy in the Android App Marketplace join us to provide insight into the importance of protecting teenage users. Listen in to hear … Continue reading Why Teens Need Unique Privacy Protections →

When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published guidelines, President of the Direct Selling Association Joe Mariano said, “It’s time not just for evolution, but revolution.” In this episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of … Continue reading Time for Revolution in the Direct Selling Industry →

n. Joe Rohrlich, Chief Revenue Officer at Bazaarvoice, breaks down the power of reviews in this week’s podcast. From explaining the digital landscape that incites a sense of urgency for businesses to have ratings to the lasting negative impact fake reviews can have on a companies revenue and reputation, Rohrlich provides insight that you won’t … Continue reading The Confidence and Perception Behind Online Reviews →

How close are we from entering into a world where cash is no longer accepted? Do we truly understand the benefits and implications of completely going cashless and relying solely on financial transactions that are intimately connected with our data? Dr. Shelle Santana, Associate Professor at the Harvard University Business School, answers these questions and … Continue reading A Cashless Future →

After years of debate, discussion, and revisions, the California Consumer Privacy Act (CCPA) — a law that gives consumers a wide range of rights and creates a series of obligations for businesses — finally began enforcement on July 1st. Cobun Zweifel-Keegan, Deputy Director of BBB National Programs’ Privacy Initiatives, joined Julian Flamant, Associate at Hogan … Continue reading CCPA Enforcement Begins: What We’re Learning →

Philip Garrity, Editor of The Freelancer, stops by to explain the complexity of the California AB5 law. It said to protect gig workers. However, the very people it’s meant to guard say, “No, thanks!” Is the help required to keep the gig economy and its workers safe? Hear what Philip has to say. 

The side hustle has evolved into the full-blown, full-time gig economy. How, where, and when they work is all in the gig worker’s hands. However, the state of California believes help is required in ensuring this remains the case. Philip Garrity, Editor of The Freelancer, stops by to explain. Get a sneak peek of the … Continue reading Preview: Does the Gig Economy Require Regulation? →

At its peak, the unemployment rate during the Great Depression was as high as 25%. As of July 3, that rate now hangs out at 11.1%, and Americans seek answers to navigate the road ahead. In our new reality, direct selling has become a viable option. Peter Marinello, Vice President, and Howard J. Smith, Attorney … Continue reading Direct Selling in the Age of a Pandemic →

Look back six months, and none of us would have guessed we’d have to manage a pandemic. One thing we can learn from this is that being prepared for any surprise is imperative. Bob Mellinger of Attainium Corp shares insights on how to plan for the unexpected. Don’t miss his timely advice.

Businesses have learned over the last couple of months to expect the unexpected. So, how do you plan for the unknown? Attainium Corp’s CEO, Bob Mellinger, shares all that is involved in planning well. Preview a clip from the up and coming May 27th episode. 

Conversations have sparked around data regulation and privacy in direct correlation to how it’s being used to provide insights about the impact of COVID-19. Location data is a big focus. Recently, the Senate conducted an unprecedented ‘paper hearing’ of which the Future of Privacy Forum (FPF) weighed in. Katelyn Ringrose, Policy Fellow of FPF, discusses all the … Continue reading Privacy in the Face of COVID-19 →

Political advertising and trust? They should go hand and hand. Now, to address this elephant in the room, BBB National Programs’ Digital Advertising Accountability Program (DAAP) launched the new Political Advertising program. We can all breathe a sigh of relief, knowing that the BBB National Programs’ DAAP will be monitoring the transparency of political advertising … Continue reading American Election Law Equals Transparency →

The California Consumer Privacy Act (CCPA) is here and it’s now! January 1st marked a dawn of a new day for companies doing businesses in California or with California residents. Does your business truly have a handle on what all this means? Christian Auty, Attorney with Bryan Cave Leighton Paisner, LLP shares some great nuggets … Continue reading CCPA is here. What does it mean for businesses? →

To continue our #dataprivacyday conversations, Jon Brescia, VP of BBB NP Digital Advertising Accountability Program and Cobun Zweifel-Keegan, Deputy Director of BBB NP Privacy Initiatives give us a full download of CCPA and how the rest of the country will follow suit. Don’t miss out!

Certain online platforms are required by COPPA law to screen users’ age. Is your platform one that should be? What are the specifics mandated by this law? Find out how this multi-faceted regulation affects your business as we explore this topic with Dona Fraser, VP, and Angela Tiffin, Senior Attorney at the BBB NP’s Children’s … Continue reading Age Ain’t Nothing but a Number. Or is it? →

We are on the brink of a whole new era of aviation. Our skies are bound to be buzzing with drones in the coming years. Matt Scassero, Director of UMD UAS Test Site, and Miriam McNabb, Editor in Chief of DroneLife.com spark up a great discussion on the future of the drone industry and its … Continue reading Drones: Safety and Privacy →

Happy New Year! New beginnings bring new trends. In this episode, we weigh in on what to expect for 2020 in business and our marketplace. We cover the gamut from self-driving cars to how the CCPA law will continue to change the landscape of data collection. Join us for a quick stroll through what to … Continue reading 2020 Industry Trend Predictions →

Happy Holidays and Merry Christmas. With only a few days away from 2020, let’s sum up our 2019. We do so with a “Wow!” From Beautycounter’s ability to rally over 3,000 voices on Capital Hill demanding regulation in the beauty industry, to watching each of the five big technology giants cross data privacy and protection … Continue reading Big Industry Moments of 2019 →

More than ever, consumers are motivated by what their favorite influencers are endorsing through their social media channels. In this episode of The Bistro, Pam Deese, attorney of Arent Fox, walks us through what it means to hold the torch of influence in today’s digital world.  Be sure to tune in!

Third-party cookies are a marketer’s dream come true! But as consumer consent takes priority, businesses need to make sure they’re not caught with their hand in the cookie jar. Pete Spande, Publisher of Business Insider, and Dave Grimaldi, Executive VP of Interactive Advertising Bureau (IAB), talk us through what this means for the digital marketing … Continue reading Marketing in a Consumer Consent World →

A global movement in data privacy law is happening as the EU is setting new standards, making data privacy a fundamental human right. Business reputations hang in the balance. Don’t let yours fall short. Cobun Zweifel-Keegan, Deputy Director, Privacy Initiatives (who operates the BBB EU Privacy Shield program) & Jon Brescia, VP Digital Advertising Accountability … Continue reading The Movement of Data Protection →

Consumer reviews are more than a business’ privilege to boost its reputation. They are a consumer’s right. The Federal Trade Commissions (FTC) sees consumer reviews as a tool that allows customers to learn about a company before doing business with them. Carl Settlemyer, Attorney, at the FTC helps businesses understand how to comply with the … Continue reading Consumer Reviews vs. Business’ Reputation →

Consumers are committing to brands who are taking stands on social issues. More than ever, advertisers are turning towards what makes their audience tick. Sheila Millar, a partner at Keller & Heckman LLP, gives her insights on what to expect for the future of advertising regulation. Are you in or out?

Are you a business owner that caters to children? It is imperative to stay up-to-date on the latest laws protecting children in advertising. Dona Fraser, Vice President of CARU takes us through the changing landscape of COPPA laws relating to this trending topic. Don’t miss out on this thought-provoking conversation.

Ever hear the term, “smart cities,” and think what exactly does that mean? This innovative way of living is being fueled by the evolution of AI, having us exist in the “Jetson” era sooner than we thought. Danielle Loffreda, Market Development and Consultant for Ciena introduces us to where smart cities have been and where … Continue reading Smart Cities for Smarter Living →

Small businesses! You are NOT immune from cyber-attacks. Hackers do not discriminate when it comes to who they target. Now more than ever, cybersecurity is a critical need in the world of small and medium-sized businesses. Lisa Shifferle, an attorney in the FTC’s Division of Consumer and Business Education, shares her insights on this pertinent … Continue reading Cybersecurity for Small Businesses →

The world of technology has changed, and its time that COPPA change along with it. Dona Fraser, Vice President of the Children Advertising Review Unit joins The Bistro. She shares how she envisions COPPA evolving to meet the arising needs that our endless transforming digital environment brings.

Calling all businesses! It’s National Cybersecurity Awareness Month! It’s a great time to stop and ensure you are #cyberaware. James Ruotolo from SAS and Jon LaCour, Founder of PhishLabs, provides us an informative chat on how to safeguard against today’s cyber tricksters. You’ll want to hit play on this one.  #BeCyberSmart #CyberAware #NCSAM

Brian Wommack, SVP, Communications, Council for Responsible Nutrition, joins The Bistro to help us become more label wise. Your dietary supplement label is changing. Learn how and why. Be Label Wise!

Get ready to wrap up our Retail Therapy with our panel of dynamic subject matter experts. In previous episodes we learned how important retail is to the overall economy and that our guests all agreed that there is no Retail Apocalypse, only Retail Opportunity. For our final episode, we’ve asked four distinguished experts to dig … Continue reading Today’s Retail →

We have been discussing retail on our Better Series podcast, and now, we’re approaching the time a year of “no mercy” on the wealth of ads reminding us to shop ’til we drop. So, it’s time to recap our Online Ads That Know You episode. Jon Brescia and Ayaz Minhas of the Digital Advertising Accountability Program … Continue reading Feel Like Somebody’s Watching You? →

Brand, experience, customer foreknowledge – oh my! It all advice Halie LeSavage, Retail Editor at the Morning Brew provides to retailers on this insightful episode. Don’t miss this last segment of our Retail Therapy series. Up next is our panel with industry experts.

Consumer reviews are a great source of information. Reviews allow us to learn from each other and the Federal Trade Commission (FTC) considers that our right. Carl Settlemyer, Attorney with the FTC explains how businesses and consumers can both play nice in the sandbox of reviews.

“The stronger the retail sector, the stronger our economy,” Michael Londrigan, Professor of Graduate Studies at LIM College shares. When news of store closures inundate us over and over again, should we worry about the future of retail and our marketplace overall? Don’t miss what Micheal has to say about it! Be sure to join … Continue reading I Shop. Therefore I Am. →

Self-driving cars are no longer an idea of the future, but an innovation of the present. This life-saving technology has come off the television screen and onto the roads. In this episode of The Bistro Jamie Boone, Vice President, Government Affairs, at Consumer Technology Association joins us to talk about this new reality and what to expect in … Continue reading Driving Into the Future →

It was the worst of times. It was the best of times. Well, for retailers, which one is it? Is the industry in a tug of war of experiencing both? Mark Mathews, VP of Research Development & Industry Analysis at the National Retail Federation sits with us to shed some light on today’s retail. We have your … Continue reading Retail Therapy: A Tale of Two Retails →

On the heels of Military Consumer Protection month, tune in to this episode of The Bistro to learn about the unique challenges that military families face as consumers and the businesses and organizations that work to help protect them. Melissa Bittner, Program Manager for BBB Military Line, and Steven J. Lepper, Major General, USAF (Ret.) … Continue reading Providing Protection for Military Consumers →

On this episode of Better Series, Rodd Wagner, Forbes Columnist, Author, and Researcher, shares the one must-have all companies need in order to cultivate a happy work culture. Wagner, with no apologies, helps us see that this one spark makes all the difference. Listen in for the details.

Gift cards are no new thing and appear to be the one consumer transaction that hasn’t evolved much over time. That is, until now. On this episode of The Bistro Jason Wolfe, Founder of GiftYa, explains how his company is revolutionizing the gift-giving industry providing consumers with a fresh gifting option. Listen in to find out more!

Communication skills are vital in the business world. From interacting with customers, employees, and other key stakeholders, business leaders abilities to effectively communicate speaks volumes to those invested in the company. To help share insight on the communication skills that every business leader needs, Richard McKeown, Founder & CEO of Richard McKeown Communications joined us on … Continue reading Leaders, No More Talking to Self →

On this episode of The Bistro, host Elaine Espinola and Project Director of BBB National Programs Podcasts dive deeper into the conversation surrounding the retail industry by revisiting three previous episodes that each introduced a layer to the discussion: Women’s Purchasing Power, BlackFriday.com, and A Parent’s Guide for Back to School Shopping. Check out this … Continue reading The Consumerism of Retail →

On this episode of the Better Series Erik Qualman, Motivational Speaker & Bestselling Author and owner of Equalman talks about how changes and advancements in technology are continually shaping the world around us. Listen in to learn more