Brand-Side

Guess what? Your creative team has under a month to launch a radio station. With even more parameters around production and a severely decreased timeline.

Your choices are to scream and quit — or rise to the occasion and make something absolutely unique that you and your team are rightly proud of.

In this episode, I interview Abby McBeth, Associate Creative Director at Pandora, about creativity during our at-home cultural phenomenon.

What we talked about:

• Abby’s agency/advertising career decisions
• Why we are all missing music right now
• Changes that COVID-19 has caused for creatives

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

What's the biggest difference between working at an agency vs. in-house? According to Paulie Dery, VP Creative & Brand Strategy at YETI, it’s about going to bed with different anxieties in your stomach. 

Everyone wants to do great creative. But when you're working in-house, it's your department, your budget, and your idea.

It all falls in your lap.

Paulie joins the podcast to discuss all things brand-side. He shares how going in-house differs from working at creative agencies, what brands need to do to make in-house agencies successful, and of course, the work, campaigns, and ideas Paulie and his team are creating for YETI.

Here's what we discussed with Paulie:

• The key differences between an agency's relationship with a client and an in-house team's relationship to the entire business
• The importance of tracking data and using it to pivot in real-time
• How data plays into the art-and-copy model of advertising

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. 

The best brands in the world have a hidden secret: in-house agency teams. These unsung heroes work behind to scenes to create amazing work but often don't get a lot of recognition. It's usually the external agencies that receive all the accolades.

But times are changing. Agency talent is starting to move in-house. And in-house teams are growing in talent and capacity. It's an exciting time.

So we thought, what if we started a podcast highlighting the stories of all of the in-house creatives out there? Enter, BRAND-SIDE. A series of interviews with marketing, operations, and design leaders from the world’s best brands.

We'll be sharing what life is like in-house vs agency-side, how big creative ideas come to life, how data and creative teams work together in-house, and how to lead and nurture creative teams.

Find this interview and many more by subscribing to BRAND-SIDE, on Apple Podcasts, Spotify, or celtra.com.